The purpose of this guide is to explain the visual brand of the 451 Marketing and to aid employees in maintaining a consistent visual style when creating documents and agency-branded graphics. For any questions or concerns, consult with the Internal Marketing department.
451 Marketing Style Guide
WORDMARK
NUMBER MARK VARIATIONS
This is the 451 Marketing wordmark.
NOTE: Number spacing is tighter when numbers are used alone.
The wordmark may not be altered in any way and should always be used in its complete form with the exception of certain social media applications (see right).
These variations are only for social media and branding use and are not for use in proposals or reports Use “Number Mark Only” file, do not pull numbers from 451 Marketing wordmark.
Ghost 5% black for digital 10% black for offset print
Social Media Box
451 Marketing Style Guide
EXCLUSION ZONE
WORDMARK + TAGLINE LOCKUP
The area indicated by X the dotted line must be kept free of graphics, typography, or the edge of the page.
Marketing materials can use any one of the three wordmark lockups that are locked up with our 451 Marketing’s tagline.
X
X
X
X
X
X
451 Marketing Style Guide
COLORS
TYPEFACE
Wordmark 451 Red
451 Gray
PMS 1797
50% black
C 0 M 100 Y 99 K 4
C 0 M0 Y 0 K 50
R 227 G 27 B 35
R 147 G 149 B 152
#e31b23
#939598
451 Light Gray
5% black for digital (10% black for offset print) C 0 M0 Y 0 K 5 R 241 G 242 B 242 #f1f2f2
Franklin Gothic is the typeface for all 451 Marketing collateral. There are eight font variations available from the common server and should be installed on your work computer:
Franklin Gothic Book Italic Franklin Gothic Book Regular Franklin Gothic Condensed Book Italic Franklin Gothic Condensed Book Regular Franklin Gothic Condensed Demi Italic Franklin Gothic Condensed Demi Regular Franklin Gothic Demi Italic Franklin Gothic Demi Regular Franklin Gothic Heavy
451 Marketing Style Guide
EMAIL SIGNATURE All Email signatures should follow the same format on your Microsoft Outlook settings. Use the font settings and colors to the left to match the company brand standards.
The smallest reproduction size for the wordmark is one inch wide.
Only use the tighter set for ghosted numbers.
Only use the tighter set for red box wordmark
451 Marketing Style Guide
INCORRECT USAGE
Do not use the numbers in red separate from the wordmark.
Do not use the wider set from the wordmark for ghosted numbers.
Wordmark should only appear in a horizontal format. It may not be stacked or format changed in anyway.
Do not use the color red for ghosted numbers.
Wordmark should only appear in a horizontal format. It may not be stacked or format changed in anyway.
451 Marketing Style Guide
POWERPOINT TEMPLATE The PPT template is preloaded with example pages that adhere to an underlying design grid. The grid is meant to allow for flexible text and image placement while still adhering to a visual system, therefore keeping a clean and consistent look throughout the presentation.
C
N E T ON
A E R TA
MARGINS - DON’T TOUCH!
451 Marketing Style Guide
The grid can be turned on and off by navigating to the Master Page view, selecting the placed image, and adjusting transparency.
Keeping the grid on while putting together your presentation is recommended followed by making it transparent at the end of the process.
451 Marketing Style Guide
WORD TEMPLATES There are a few different templates that you can start from depending on the needs.
You can choose between an empty template with a cover page, one without a cover page, and one with placeholder text for memorandums.
The templates also have very specific margins that are set in the .doc file that shouldn’t be altered.
451 Marketing Style Guide
No matter which .doc file you start from, all will come pre-loaded with Paragraph and Character styles that will help you stay consistent with the brand look when creating your document.
Examples of Paragraph and Character styles in use.
