CORPORATE IDENTITY GUIDELINE

A strong and consistent product identity is one of a company’s most valuable assets. It permits the brand’s application to be consistent on an international basis and provides consumers anywhere in the world with instantly recognizable brand which they can both understand and trust. The purpose of this manual is to provide a tool for consistency in the design and use of logos, marketing materials and ephemera used for the MIF brand around the world. To keep the MIF brand strong, we need to maintain certain consistencies in the way we use the logo mark. This guide will help make it easier for you to accomplish that goal. Please refer to this guide often. It contains everything that you need to know about basic MIF Logo usage.

Table of contents

Masterbrand

Brand Application

1.1. Logo

2.1. Business Card

2.11. Branding banner

1.2. Logo with descriptor

2.2. Letterhead

2.12. Billboard

1.3. Logo one color

2.3. Envelope

2.13. Event backdrop and banner

1.4. Logo Black

2.4. Brochure

2.14. Flower congratulary

1.5. Minimum size and clear space

2.5. Flyer

2.15. Attire

1.6. Incorrect use of logo

2.6. Certificate

2.16. Vehicle

1.7. Primary color

2.7. CD Label

2.17. Signage

1.8. Background color

2.8. Stamp

1.9. Typography

2.9. Presentation Template

1.10. Graphic element

2.10. Forms header

MASTERBRAND

1.1 Masterbrand Logo

The MIF logo is composed of two elements: The triple arrow symbol, and custom drawn MIF letterforms.

1.0 Masterbrand

1.2 Masterbrand Logo

with descriptor

1.0 Masterbrand

1.3 Masterbrand Logo

one color

1.0 Masterbrand

1.4 Masterbrand Logo

black

Use the black or reversed Masterbrand Logo version when one color is all that is required. (e.g: photocopy, fax, etc) Use the black Masterbrand Logo version if you are printingon light color paper stock or color background. Usage example: B&W ads in newspaper, B&W photocopied fliers, etc.

1.0 Masterbrand

1.5 Minimum size and Clear space

1.0 Masterbrand

MIF logo must appear prominently and legibly on every piece of communication. Please apply the clear space rule to help it stand out from other graphic elements.

minumum size - masterbrand

The example below indicates the minimum clear space for all masterbrand logos.

minumum size - masterbrand with descriptor

5mm

7.5mm

minumum clear space

1.6 Incorrect use of logo

1.0 Masterbrand

Please always use the official logos supplied on the master artwork CD. Never alter or adapt our logo, it devalues the impact of the MIF brand. Here are some examples of incorrect use of the logo. do not distort the logo horizontally

do not distort the logo vertically

do not add a shadow

do not apply the logo in a tint

do not change the font

do not change any of the color

do not change position of the arrows

do not remove the arrows

do not adjust the arrows’ size

1.7 Primary color

1.0 Masterbrand

The MIF colours help build awareness and association with our brand. Pantone 1595C and Pantone Cool Gray 10C is our defining and primary colour. This is used with a range of other colours to bring the dynamism and energy to the brand. Always use the values listed below, rather than the default breakdown that software application offers. The secondary colours are used to support and enhance our primary colour.

primary color

Pantone 1595 C TC 0906 C: 0 M: 65 Y: 60 K: 0

R: 209 G: 97 B: 3

primary color

The MIF masterbrand secondary colour palette is shown here. As with our primary colour please always match the mandiri colours to the PANTONE® colour formula guide or the MIF colour swatches. For screen format, such as website, multimedia, etc, please refer to RGB color guide.

Pantone Cool Gray 10 C TC 5316 C: 10 M: 0 Y: 15 K: 60

R: 115 G: 115 B: 115 secondary color

Pantone 422 C TC 8095 | C: 10 M: 0 Y: 0 K: 35

R: 173 G: 171 B: 166

secondary color

Pantone 364 C TC 4507 | C: 70 M: 10 Y: 90 K: 20

R: 51 G: 115 B: 33

secondary color

Pantone 382 C TC 4804 | C: 30 M: 0 Y: 100 K: 0

R: 186 G: 212 B: 5

secondary color

Pantone 124 C TC 0414 | C: 0 M: 30 Y: 100 K: 0

R: 224 G: 173 B: 18

1.8 Background Color

1.0 Masterbrand

Placing the MIF Brand on a background requires careful consideration. When a color background is used, it should be a solid color, preferably one of the approved colors from the MIF color palette (see sec.1.7) and either the full-color, reversed, or one color versions should be used. It is inappropriate to place the MIF Brand against busy, textured backgrounds. Please refer to the following guide:

against MIF corporate color

against solid dark color

against light color

1.9 Typography

We use two type face across our brand application: AF-Battersea as the main typeface, and Belizio as an accent typeface.

AF-Battersea Regular is to used for all body copy. AF-Battersea Medium and Bold are to be used to highlight certain words, or as a subheadline, or title Belizio is to be used as an alternate font for title, or as a headline with the sole purpose of making it stands out. AF-Battersea and Belezio are available and suitable for all our printed and electronic communications generated in both PC and Macintosh environments. Consistent use of our type face will allow MIF’s typographic appearance to be identified through a wide range of brand application and communication materials.

1.0 Masterbrand

AF-Battersea Belezio ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.:;,/!&$

ABCDEFGHIJKLMNOPQRSTUVWXYZ

AF-Battersea Regular

Belezio

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.:;,/!&$ AF-Battersea Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.:;,/!&$ AF-Battersea Bold

abcdefghijklmnopqrstuvwxyz 1234567890.:;,/!&$

1.10 Graphic Element

The secondary graphic is a powerful and unique device to support the MIF brand image. It is a distinctive part of out visual identity. The secondary graphic is derived from the MIF color and arrow. The following example show our recommended crops and usage:

1.0 Masterbrand

BRAND APPLICATION

2.1 Business Card

2.0 Brand Application

Size: 90mm x 55mm Material: 230gsm art carton (or equivalent) Colours: 6(CMYK+Pantone 1595C and Pantone Cool Gray 10 C)/1 (Pantone 1595C)

Gehard Magis

Finishing: Doff Lamination both sides, Ponch

Graha Meratus, 6th Floor Aloon-Aloon Priok 27, Surabaya 60177, Indonesia P +62 31 328 5352/ 4 (Hunting) F +62 31 328 535 6 www.mif.co.id

CHIEF OPER ATING OFFICE R

front

Graha Meratus, 6th Floo r P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floor P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floo r P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floo r P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floor P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floo r P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floo r P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floor P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floo r P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floo r P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floor P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floo r P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floo r P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floor P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floo r P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floo r P +62 31 328 5352/ 4 (Hunting)

Graha Meratus, 6th Floor P +62 31 328 5352/ 4 (Hunting)

back

Gehard Magis CHIEF OPER ATING OFFICE R

Graha Meratus, 6th Floor Aloon-Aloon Priok 27, Surabaya 60177, Indonesia P +62 31 328 5352/ 4 (Hunting) F +62 31 328 535 6 www.mif.co.id

front with supporting logos

Graha Meratus, 6th Floo r P +62 31 328 5352/ 4 (Hunting)

2.2 Letterhead

2.0 Brand Application

Size: A4 Material: 80gsm HVS 5 cm

Colours: CMYK+Pantone 1595C and Pantone Cool Gray 10 Margin for text: Top: 5cm, Left: 3cm, Right: 3cm, Bottom: 3cm) For body copy, use font AF-Battersea 11pt with 13pt leading.

3 cm

Kepada Yth. Client Name Company name Graha Meratus, 6th Floor Aloon-Aloon Priuk 27, Surabaya 60177, Indonesia

3 cm

Dengan Hormat, Font AF-Battersea Regular 11pt with 13pt leading. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex eathe commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit thee praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit to amet, consectetuer adipiscing elit, sed diam nonummy nibh to euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim to veniam, the quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

BODY COPY AREA

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie the consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum facilisi. Sincerely,

Name, title Additional detail

3 cm Graha Meratus . 6th Floor . Aloon-Aloon Priok 27 . Surabaya 60177 . Indonesia . P +62 31 328 5352/ 4 (Hunting) . F +62 31 328 5356 . www.mif.co.id

2.2 Letterhead

2.0 Brand Application

Second Sheet

Size: A4 Material: 80gsm HVS Colours: Pantone 1595C and Pantone Cool Gray 10 Margin for text: Top: 5cm, Left: 3cm, Right: 3cm, Bottom: 3cm) For body copy, use font AF-Battersea 11pt with 13pt leading.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex eathe commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit thee praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit to amet, consectetuer adipiscing elit, sed diam nonummy nibh to euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim to veniam, the quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie the consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex eathe commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit thee praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit to amet, consectetuer adipiscing elit, sed diam nonummy nibh to euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim to veniam, the quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie the consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum facilisi. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie the consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex eathe commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit thee praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit to amet, consectetuer adipiscing elit, sed diam nonummy nibh to euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim to veniam, the quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Graha Meratus . 6th Floor . Aloon-Aloon Priok 27 . Surabaya 60177 . Indonesia . P +62 31 328 5352/ 4 (Hunting) . F +62 31 328 5356 . www.mif.co.id

2.3 Envelope

2.0 Brand Application

Size: 110mm x 230mm Material: 80gsm HVS Colours: CMYK+Pantone 1595C and Pantone Cool Gray 10

front

back

P F www.mif.co.id

2.4 Brochure

2.0 Brand Application

Brochure Folder Size: 110mm x 230mm Material: 260gsm art carton (or equivalent)

BRANCH OFFICES:

Colours: CMYK+Pantone 1595C and Pantone Cool Gray 10 / Pantone Cool Gray 10 Finishing: Doff Lamination Please use the electronic file provided in the MIF Brand Guideline CD to maintain consistency

P.T.MIF www.MIF.co.id

Head Office :

Jakarta Office :

Graha Meratus, 6th floor Aloon-Aloon Priok 27 Surabaya 60177 - Indonesia Phone:+62 31 328 5352/4 Fax:+62 31 328 5356

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 - Indonesia Phone:+62 21 5296 2252 Fax:+62 21 5296 2253

Nunc id felis at purus gravida tempus. Aliquam lacus lectus, aliquam ut, interdum non, vestibulum et, purus. Nam quis orci.

For further inquiries please contact:

Accelerate Your Supply Chain!

Nunc id felis at purus gravida tempus. Aliquam lacus lectus, aliquam ut, interdum non, vestibulum et, purus. Nam quis orci. Phasellus aliquet tincidunt elit. Praesent mauris nisi, pretium sed, feugiat volutpat, aliquam in, elit.

HEAD OFFICE

Menara Jamsostek 3rd floor T. +62 21 5296 2252 F. +62 21 5296 2253 Jend. Gatoto Subroto 38 Jakarta 12710 - Indonesia E. [email protected]

LOGISTIC Menara Jamsostek 3rd floor T. +62 21 5296 2252 Jend. Gatoto Subroto 38 F. +62 21 5296 2253 Jakarta 12710 - Indonesia

Jakarta

Jakarta

Jakarta

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Kupang

Kupang

Kupang

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Palu

Palu

Palu

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Jakarta

Jakarta

Jakarta

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Semarang

Semarang

Semarang

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Toli-Toli

Toli-Toli

Toli-Toli

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

CONTAINER DEPO:

front

Depo Tanjung Batu

Depo Tanjung Tembaga

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

forr essfo rre aCares CCa for s edds Neee rN Yo uur o Y Your Needs dline eadline bhea subh forsu line This e for is lin Th This line for subheadline if.co.id .id www.m www.mif.co

www.mif.co.id

inside

2.4 Brochure (cont.)

2.0 Brand Application

Brochure Size: A4, 297mm x 210mm Material: 150gsm art paper (or equivalent) Colours: CMYK Finishing:Fold Please use the electronic file provided in the MIF Brand Guideline CD to maintain consistency

BRANCH OFFICES: Jakarta

Jakarta

Jakarta

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Kupang

Kupang

Kupang

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Palu

Palu

Palu

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Jakarta

Jakarta

Jakarta

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Semarang

Semarang

Semarang

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Toli-Toli

Toli-Toli

Toli-Toli

Nunc id felis at purus gravida tempus. Aliquam lacus lectus, aliquam ut, interdum non, vestibulum et, purus. Nam quis orci. Phasellus aliquet tincidunt elit. Praesent mauris nisi, pretium sed, feugiat volutpat, aliquam in, elit.

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

HEAD OFFICE

front

P.T.MIF www.MIF.co.id

CONTAINER DEPO:

Depo Tanjung Batu

Depo Tanjung Tembaga

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 T. +62 21 5296 2252 F. +62 21 5296 2253

Head Office :

Jakarta Office :

Graha Meratus, 6th floor Aloon-Aloon Priok 27 Surabaya 60177 - Indonesia Phone:+62 31 328 5352/4 Fax:+62 31 328 5356

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 - Indonesia Phone:+62 21 5296 2252 Fax:+62 21 5296 2253

Nunc id felis at purus gravida tempus. Aliquam lacus lectus, aliquam ut, interdum non, vestibulum et, purus. Nam quis orci.

For further inquiries please contact:

Menara Jamsostek 3rd floor T. +62 21 5296 2252 F. +62 21 5296 2253 Jend. Gatoto Subroto 38 Jakarta 12710 - Indonesia E. [email protected]

Cares for Your Needs

inside

This line for subheadline

LOGISTIC Menara Jamsostek 3rd floor T. +62 21 5296 2252 Jend. Gatoto Subroto 38 F. +62 21 5296 2253 Jakarta 12710 - Indonesia

www.mif.co.id

Greetings

Our Services

Our Company

Dear Sirs / Madams,

Give yourself peace at mind

Cares for your needs

Donec viverra velit vitae augue. Fusce viverra dolor eget lorem semper viverra. Sed vel lectus in nulla mattis eleifend.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nunc in nibh. Aenean in augue et est ultrices faucibus. Nullam mollis sapien sed turpis. Nunc id metus sit amet magna sodales tempus.

Over the years, our customers support has enabled us to develop our network throught Indonesia and many countries of the world. This has enabled us to improve our staff, resources and our expertise to deliver your valuable cargo to any destination you want.

Ut placerat ultrices libero. Curabitur consequat dolor bibendum nisi. Curabitur auctor massa nec mauris. Pellentesque eget lectus vel erat tempor porta. Nullam et neque. Fusce euismod enim vulputate augue. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque elit turpis, convallis non, rhoncus nec, rhoncus ac, metus. Nunc id felis at purus gravida tempus. Aliquam lacus lectus, aliquam ut, interdum non, vestibulum et, purus. Nam quis orci. Phasellus aliquet tincidunt elit. Praesent mauris nisi, pretium sed, feugiat volutpat, aliquam in, elit. Your sincerely,

Ayda Sulianti VP [email protected]

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nunc in nibh. Aenean in augue et est ultrices faucibus. Nullam mollis sapien sed turpis. Nunc id metus sit amet magna sodales tempus.

many destinations

in-time schedule

deliver safely

reasonable costing

Donec viverra velit vitae augue. Fusce viverra dolor eget lorem semper viverra. Sed vel lectus in nulla mattis eleifend. Ut placerat ultrices libero. Curabitur consequat dolor bibendum nisi.

Services Provided Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nunc in nibh. Aenean in augue et est ultrices faucibus. Nullam mollis sapien sed turpis.

Donec viverra velit vitae augue. Fusce viverra dolor eget lorem semper viverra. Sed vel lectus in nulla mattis eleifend. Ut placerat ultrices libero. Curabitur consequat dolor bibendum nisi. Curabitur auctor massa nec mauris. Pellentesque eget lectus vel erat tempor porta. Nullam et neque. Fusce euismod enim vulputate augue. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

Our Objective Meeting customer’s requirements by providing a one transportation solutions

Domestic

folded

Curabitur auctor massa nec mauris. Pellentesque eget lectus vel erat tempor porta.

- Door to door - Full Container Load (FCL) - Less than Container Load (LCL) - Land Transportation - Insurance - Movers

International Curabitur auctor massa nec mauris. Pellentesque eget lectus vel erat tempor porta.

- Door to door - Full Container Load (FCL) - Less than Container Load (LCL) - Land Transportation - Insurance - Movers

Logistics Curabitur auctor massa nec mauris. Pellentesque eget lectus vel erat tempor porta.

- Door to door - Full Container Load (FCL) - Less than Container Load (LCL) - Land Transportation - Insurance - Movers

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nunc in nibh. Aenean in augue et est ultrices faucibus. Nullam mollis sapien sed turpis. Nunc id metus sit amet magna sodales tempus. Phasellus eu justo quis risus rhoncus ullamcorper. Vivamus molestie sapien ut eros. Etiam purus nunc, semper in, cursus ac, feugiat consequat, est. Donec viverra velit vitae augue. Fusce viverra dolor eget lorem semper viverra. Sed vel lectus in nulla mattis eleifend. Ut placerat ultrices libero. Curabitur consequat dolor bibendum nisi. Curabitur auctor massa nec mauris. Pellentesque eget lectus vel erat tempor porta. Nullam et neque. Fusce euismod enim vulputate augue.

2.4 Brochure (cont.)

2.0 Brand Application

Brochure envelope Size: 110mm x 230mm Material: 150gsm art paper (or equivalent) Colours: CMYK+Pantone 1595C and Pantone Cool Gray 10 Finishing: Doff Lamination

front

back

Graha Meratus, 6th Floor Aloon-Aloon Priuk 27, Surabaya 60177, Indonesi a P +62 31 328 5352/4 (Hunting) F +62 31 328 5356 www.mif.co.id

2.5 Flyer

2.0 Brand Application

Flyer Size: 100mm x 210mm About MIF

A4, 297mm x 210mm

Cares for your needs

Material: 150gsm art paper (or equivalent) Colours: CMYK Please use the electronic file provided in the MIF Brand Guideline CD to maintain consistency

Over the years, our customers support has enabled us to develop our network throught Indonesia and many countries of the world. This has enabled us to improve our staff, resources and our expertise to deliver your valuable cargo to any destination you want. Donec viverra velit vitae augue. Fusce viverra dolor eget lorem semper viverra. Sed vel lectus in nulla mattis eleifend. Ut placerat ultrices libero. Curabitur consequat dolor bibendum nisi. Curabitur auctor massa nec mauris. Pellentesque eget lectus vel erat tempor porta.

International Strategic Alliance

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nunc in nibh. Aenean in augue et est ultrices faucibus. Nullam mollis sapien sed turpis. Nunc id metus sit amet magna sodales tempus. Phasellus eu justo quis risus rhoncus ullamcorper. Vivamus molestie sapien ut eros. Etiam purus nunc, semper in, cursus ac, feugiat consequat, est. Curabitur mauris neque, convallis eu. Phasellus eu justo quis risus rhoncus ullamcorper.

This line for subheadline Over the years, our customers support has enabled us to develop our network throught Indonesia and many countries of the world. This has enabled us to improve our staff, resources and our expertise to deliver your valuable cargo to any destination you want.

International Strategic Alliance

Donec viverra velit vitae augue. Fusce viverra dolor eget lorem semper viverra. Sed vel lectus in nulla mattis eleifend. Ut placerat ultrices libero. Curabitur consequat dolor bibendum nisi. Curabitur auctor massa nec mauris. Pellentesque eget lectus vel erat tempor porta.

This line for subheadline

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nunc in nibh. Aenean in augue et est ultrices faucibus. Nullam mollis sapien sed turpis. Nunc id metus sit amet magna sodales tempus. Phasellus eu justo quis risus rhoncus ullamcorper. Vivamus molestie sapien ut eros. Etiam purus nunc, semper in, cursus ac, feugiat consequat, est. Curabitur mauris neque, convallis eu. Phasellus eu justo quis risus rhoncus ullamcorper.

P.T.MIF www.MIF.co.id

www.mif.co.id

Head Office :

Jakarta Office :

Graha Meratus, 6th floor Aloon-Aloon Priok 27 Surabaya 60177 - Indonesia Phone:+62 31 328 5352/4 Fax:+62 31 328 5356

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 - Indonesia Phone:+62 21 5296 2252 Fax:+62 21 5296 2253

About Northline

front

back

Well known Australian freight forwarding company Over the years, our customers support has enabled us to develop our network throught Indonesia and many countries of the world. This has enabled us to improve our staff, resources and our expertise to deliver your valuable cargo to any destination you want. Donec viverra velit vitae augue. Fusce viverra dolor eget lorem semper viverra. Sed vel lectus in et neque. Fusce euismod enim vulputate augue. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

End to end freight forwarding company Ut placerat ultrices libero. Curabitur consequat dolor bibendum nisi. Curabitur auctor massa nec mauris. Pellentesque eget lectus vel erat tempor porta. Nullam et neque. Fusce euismod enim vulputate augue. Phasellus eu justo quis risus rhoncus ullamcorper.

Over the years, our customers support has enabled u s to develop our network throught Indonesia and many countries of the world. This has enabled us to improve our staff, r esources and our expertise to deliver your valuable cargo to any destination you want. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. N unc i n nibh. Aenean i n auguempus. Phasellus eu justo quis risus rhoncus ullamcorper. Vivamus m olestie sapien ut eros. Etiam purus nunc, semper in, c ursus ac, feugiat consequat, est. Curabitur m auris neque, convallis eu. Phasellus e u justo quis risus rhoncus ullamcorper.

Vivamus molestie sapien ut eros. Etiam purus nunc, semper in, cursus ac, feugiat consequat, est. Curabitur mauris nendum nisi. Curabitur auctor massa nec mauris. Pellentesque eget lectus vel erat tempor porta.eque, convallis eu. Donec viverra velit vitae augue. Fusce viverra dolor eget lorem semper viverra. Sed vel lectus in nulla mattis eleifend.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nunc in nibh. Aenean in augue et est ultrices faucibus. Nullam mollis sapien sed turpis. Nunc id metus sit amet magna sodales tempus.

Head Office :

Jakarta Office :

Graha Meratus, 6th floor Aloon-Aloon Priok 27 Surabaya 60177 - Indonesia Phone:+62 31 328 5352/4 Fax:+62 31 328 5356

Menara Jamsostek 3rd floor Jend. Gatoto Subroto 38 Jakarta 12710 - Indonesia Phone:+62 21 5296 2252 Fax:+62 21 5296 2253

www.mif.co.id

2.6 Certificate

2.0 Brand Application

Size: 210mm x 297mm Material: 260gsm art paper (or equivalent) Colours: CMYK

logo on left hand side

CERTIFICATE

Bellezio 36pt

No. 01/MIF/XYZ/XYZ/0109

This is to certify that :

PARTICIPANT NAME

AF-Battersea 24pt

Information on T ype of T raining Complete d Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laboru

Surabaya, January 01, 200 9

Trainer Nam e

Trainer Nam e

AF-Battersea 12pt

Trainer Nam e

2.7 CD Label

CD Label Size: diameter: 119mm Material: Chromo Sticker Colours: CMYK

2.0 Brand Application

2.8 Stamp

2.0 Brand Application

Following are the permitted color for stamp usage. In order to maintain the consistancy of the MIF Brand, always use full color logo and the one color version if possible.

BRANCH NAME

BRANCH NAME

BRANCH NAME

2.9 Presentation Template

2.0 Brand Application

Microsoft Powerpoint template Font: AF-Battersea

cover page

content

end page

2.10 Forms header

2.0 Brand Application

For maximum legibility, adhere to the following guidelines when producing MIF forms and Slips Header Use the AF-Battersea Regular

Graha Meratus, 6th Floor Aloon-Aloon Priuk 27, Surabaya 60177, Indonesi a P +62 31 328 5352/ 4 (Hunting) F +62 31 328 5356 www.mif.co.id

Form Type Use Bellezio

Kepada Yth.

............................................. ............................................. .............................................

logo on left hand side AF-Battersea 7pt

Kepada Yth.

Graha Meratus, 6th Floor Aloon-Aloon Priuk 27, Surabaya 60177, Indonesia P +62 31 328 5352/ 4 (Hunting) F +62 31 328 5356 www.mif.co.id

AF-Battersea 11pt

............................................. ............................................. .............................................

Surat Jalan

Bellezio

No. SUB Truck / Tanpa truck (* ) Gudang Muat / Bongkar (*) : ..................................... Tujuan Akhir : ..................................... No. Pol. Truck : ..................................... Harap diterima barang dibawah ini : Merk

Jumlah

Ex. KM Petugas PT. MIF Waktu Tiba Waktu Selesai

Nama Barang

: : : :

..................................... ..................................... ..................................... .....................................

Ton / M3

Keterangan

ASLI UNTUK PENAGIHAN ANGKUT AN Kondisi

No. Kontainer

No. Seal

Jumlah (dlm huruf )

FCL LCL Surabaya, ..............................................

sample

Tanda tangan & Stempel Pengirim / P enerima Barang

(

)

Tanda tangan Pengemudi

(

Tanda tangan & Stempel Bea Cukai / PBM

)

(

)

Tanda tangan & Stempel Petugas PT. MIF

(

Kami telah membaca dan memahami semua kondisi dan pe rsyaratan pengiriman yang tertera di halaman belakang sebagai kondisi dan pe rsyaratan kontrak, dan setuju untuk memenuhi k etentuan tersebut. Catatan

No. Form No. Revisi

: Harus diisi jelas untuk memudahkan pemeriksaan (*) Coret salah satu ASLI : Untuk penagihan Angkutan

: MIF-FR-OPD.01&02-04 : 04

)

2.10 Forms header (cont.)

2.0 Brand Application

For smaller forms and Slips Graha Meratus, 6th Floor Aloon-Aloon Priuk 27, Surabaya 60177, Indonesi a P +62 31 328 5352/4 (Hunting) F +62 31 328 5356 www.mif.co.id

logo on left hand side AF-Battersea 5.5pt Graha Meratus, 6th Floor Aloon-Aloon Priuk 27, Surabaya 60177, Indonesi a P +62 31 328 5352/4 (Hunting) F +62 31 328 5356 www.mif.co.id

Bellezio

Sales Visit / Call Form Date : .........................................................................................................

BRANCH : ................................... Time : ............................................................................................

Name Of Comp any : ....................................................................................

Type Of Busines s :

Number Of Employee : ...............................................................................

Rep Office In Jkt/branch :

Yes

No

Address : ................................................................................................................................................................................................................

............................................................................................................................................................................................................................... Kecamatan : ................................................................. Kabupaten : ................................................................ City : ............................................ Postal Code : .......................................................................................................................................................................................................... Telephone : .................................................................. Fax: ................................................................................................................................... Name Of Cont ack P erson 1: ........................................................................... Position : ...................................................................................... Hp : .............................................................................................................. Email Address : ............................................................................ Name Of Cont ack P erson 2: ........................................................................... Position : ...................................................................................... Hp : .............................................................................................................. Email Address : ............................................................................

sample

General Discus sion : ............................................................................................................................................................................................. ............................................................................................................................................................................................................................. ............................................................................................................................................................................................................................. Action & Follow Up : ............................................................................................................................................................................................ .......................................................................................................................................................................................................... .......................................................................................................................................................................................................... No. Form

: MIF-FR-SLS.01-01

No. Revisi

: 0

2.11 Branding Banner

2.0 Brand Application

The MIF Brand area should be at least 40% from the height of the branding banner. Branding banner is to be placed on any surface where MIF Brand is desired to be visible temporarily, such as: client’s goods, rented trucks, port, rented containers, etc. The MIF Brand area should be around 30%-45% from the height of the banner.

y 30-45%x

z

The height of the secondary graphic (y) should not exceed the height of the logo (z) Please use the electronic file provided in the MIF Brand Guideline CD to maintain consistency

JKT +6221-52962252 SUB +6231-3285353 www.mif.co.id

x

2.12 Billboard

2.0 Brand Application

Billboard is to be used for any promotional use. The image used should represent MIF’s nature of business.

y

y

The MIF Brand area should be around 15%-20% from the height of the billboard depending on he space needed for the event details.

x

The height of the secondary graphic (y) should not exceed the height of the logo (z) z

Please use the electronic file provided in the MIF Brand Guideline CD to maintain consistency

x

15-20%x

z

20-30%x

2.13 Event Backdrop and Banner

2.0 Brand Application

The MIF Brand area should be around 25%-35% from the height of the banner or backdrop depending on he space needed for the event details.

y

y 25-35%x

The height of the secondary graphic (y) should not exceed half the height of the logo (1/2z) Please use the electronic file provided in the MIF Brand Guideline CD to maintain consistency

z z

Place text for event title

x

THIS IS FOR SUBTITLE TEXT Aci blam, quam init nulpute dolore dolumsandr e deliquam velestrud tiscil euisi t

Place text for event title

backdrop y

THIS IS FOR SUBTITLE TEXT Aci blam, quam init nulpute deliquam velestrud tiscil euisit dolumsandre dolore dolore mod

25-35%x z

Place text for event title x

x

THIS IS FOR SUBTITLE TEXT Aci blam, quam init nulpute dolore dol umsandre deliquam velestrud tiscil euisi t

www.mif.co.id

www.mif.co.id

roll up / X- Banner

backdrop

2.14 Flower Congratulary

2.0 Brand Application

On flower congratulary, when possible, maintain the consistancy of the MIF Brand by using only MIF color and design elements.

Congratulation

Congratulation

Person or Company Name

Person or Company Name

additional text goes here

additional text goes here

www.mif.co.id

www.mif.co.id

2.15 Attire

Presentation / Formal Uniform Long sleeve shirt, Dress pants, Black leather shoes Dark Grey Jacket on top of long sleeve shirt, dress pants, or denim pants MIF Brand should remail visible by placing it on the left hand side or above the left pocket.

2.0 Brand Application

2.15 Attire (cont.) Presentation / Formal Uniform Long sleeve shirt, Dress pants, Black leather shoes Dark Grey Jacket on top of long sleeve shirt, dress pants, or denim pants MIF Brand should remail visible by placing it on the left hand side or above the left pocket.

2.0 Brand Application

2.15 Attire (cont.) Tallyman Adjustable sleeve-shirt, Denim pants, Boots / working shoes MIF Brand should remail visible by placing it on the left hand side or above the left pocket and on the back side. Glow-in-the-dark striping must be used to meet the safety regulations.

2.0 Brand Application

2.15 Attire (cont.) Vest and Mechanical Jumpsuit MIF Brand should remail visible by placing it on the left hand side or above the left pocket and on the back side. Glow-in-the-dark striping must be used to meet the safety regulations.

2.0 Brand Application

2.15 Attire (cont.)

2.0 Brand Application

T-shirt and Polo shirt MIF Brand should remail visible by placing it on the left hand side or above the left pocket and on the back side. Event Logo must be placed on the back side Sponsorship logo must be placed on the left and right hand side of sleeves.

NAMA EVENT

NAMA EVENT

tanggal dan keterangan

tanggal dan keterangan

tanggal dan keterangan lain

tanggal dan keterangan lain

2.15 Attire (cont.) SPG Uniform MIF Brand should remail visible by placing it on the left hand side.

2.0 Brand Application

2.15 Attire (cont.)

2.0 Brand Application

Hard hat Cap Gloves

STAFF

VISITOR

NAME

GUEST

2.16 Vehicle

2.0 Brand Application

Front Font: AF Battersea

2.16 Vehicle (cont.)

2.0 Brand Application

Font: AF Battersea

Back

2.16 Vehicle (cont.)

2.0 Brand Application

side Font: AF Battersea

2.17 Signage (indoor)

2.0 Brand Application

MAIN body Clear space fill with white colour wall

front elevation

MIF logotype Preferred powder doff alumunium sxtruded logotype set off from wall approx 40mm with apporiate support. Remotely lit from overhag MIF symbol Powder doff alumunium extruded symbol set off from wall approx. 40mm with appropriate support. Remotely lit from overhag MIF tagline Powder alumunium doff sectruded symbol set off from wall approx. 40mm with approriate support. Remotely lit from overhag top elevation

side elevation

side elevation

2.17 Signage (outdoor)

2.0 Brand Application

Stainless steel casing with powder coated spray paint finish to match MIF corporate color. The entire set to be mounted on wall with relevant support.

front elevation

Acrylic sign face with translucent 3M film to match color.

top elevation 50mm =

side elevation

80mm =

side elevation