Corporate Identity Document
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Copyright © 2009 CenterCode
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Copyright © 2009 CenterCode
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Copyright © 2009 CenterCode
Exclusion Zones The exclusion zone is the area surrounding the whole logo. This area must be kept clear of other graphic elements, type or images. The exclusion zone allows all of the elements of the logo to be seen as one visual object. Additional space should be given whenever possible.
Standard Logo The minimum required clear space is defined by the measurement of the center dot inside the logo “Orb” shape, as shown.
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Stacked Logo The Stacked Logo uses the same center dot as a measurement of the clear space around the Standard Logo. The Stacked Logo is to be used where vertical treatments are needed. The Standard Logo should be used where ever possible.
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Copyright © 2009 CenterCode
Logo Alignment The relationship between the logo and any associated graphics, text and images should conform to the basic principles shown on this page. This will help ensure consistency in the appearance of the company’s materials.
centercode All left aligned graphic elements, type and images should left align with either the “Orb” object or the namestyle as shown. Graphic elements and images align flush to the guides. Horizontal text is aligned to the bottom of the namestyle as shown. Do not reproduce the guide lines as these are shown for demonstration purposes only.
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
Logo Position The logo is to be places on the top left or bottom right of the page depending on the use. If the logo is part of a document (contains lots of body text) then the position of the logo is top left. If the logo is part of a presentation or printed advertisement then the logo will appear on the bottom right.
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Copyright © 2009 CenterCode
Logo Misuse The logo must always be reproduced from a digital master reference. It must never be redrawn or modified. The relationship of the logo’s elements must never be altered in any way.
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centercode Do not alter the logo’s proportions
Do not rotate the logo less then 90˙
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centercode Do not change the position of the logotype
centercode Do not change the logotype typeface
Do not put the logo inside a containing shape
Help make
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number one Beta Test company in the world Do not use the logo in conjunction with typography
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Copyright © 2009 CenterCode
Color Palette The logo contains four distinct colors. The warm colors, two reds and orange, reflect the energy and dynamic nature of the company and the beta testers themselves. The contrasting blue shows stability and clarity.
Primary Colors Secondary Colors
Red C0, M85, Y85, K6 R226, G73, B51 #E24933
Dark Red C0, M82, Y100, K42 R155, G53, B12 #9B350C
Orange C0, M47, Y85, K0 R245, G154, B62 #F89A3E
Blue C56, M0, Y18, K0 R99, G200, B211 #63C8D3
Brown C0, M24 Y24, K73 R102, G80, B73 #665049
Mocca C0, M20, Y24, K14 R220, G184, B164 #DCB8A4
Peach C0, M17, Y33, K0 R254, G212, B171 #FED4AB
Powder Blue C26, M0, Y9, K0 R183, G227, B232 #B7E3E8
Dark Blue C90, M53, Y22, K3 R21, G109, B152 #156D98
Pink C0, M8, Y10, K0 R254, G234, B224 #FEEBE0
Skin Tone C0, M5, Y10, K0 R255, G241, B227 #FFF1E3
Light Blue C12, M0, Y2, K0 R221, G242, B248 #DDF2F8
Placid Lake C68, M16, Y0, K0 R57, G171, B255 #39ABE1
Masking Tape C2, M10, Y42, K0 R251, G226, B163 #FBE2A3
Pale Green C30, M0, Y66, K0 R187, G217, B126 #BBD97E
Ice Blue C5, M0, Y0, K0 R240, G249, B251 #F0F9FB
Sky Blue C40, M0, Y0, K0 R140, G214, B247 #8CD6F7
Sand C2, M0, Y19, K0 R251, G249, B215 #FBF9D7
Pastel Green C4, M0, Y9, K0 R242, G248, B233 #F2F8E9
21% Grey C0, M0, Y0, K21 R207, G208, B210 #CFD0D2
8% Grey C0, M0, Y0, K8 R235, G236, B237 #EBECED
These colors are to be used for graphic elements and type. They can be layered as solid blocks or faded from one to the other. Tints and shades of these colors can also be used as long as the logo or type has good contrast for maximum readability.
Monochrome
Dark Grey C67, M67, Y67, K76 R34, G29, B26 #221D1A
89% Grey C58, M47, Y45, K13 R111, G114, B117 #6F7275
55% Grey C0, M0, Y0, K55 R115, G115, B115 #737373
Apple Green C57, M3, Y100, K0 R125, G188, B66 #7DBC42
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Copyright © 2009 CenterCode
Logo Contrast Four color logos require unique solutions to color combinations. Both light and dark background allow for maximin readability. Two alternate monochrome versions of the logo have been created in for occasions where the color logo will not work.
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White Background The use of the logo on a white background is preferred. On faxes and photocopies use the monochrome logo / dark namestyle whenever possible.
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Monochrome logo / dark namestyle on light background
Dark Background Ensure that maximum contrast is achieved when the logo is placed on a dark background. Use the monochrome logo / light namestyle where good contrast is not possible.
Image Background When an image covers an entire printed page, the logo must appear on a white faded background as shown. This helps to separate the logo from the background image achieving maximum logo recognition. The size of the white faded background is shown along with the exclusion zone.
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Monochrome logo / light namestyle on dark background
4 Color logo on black background
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Dot height
Fade from 0% to 100% alpha
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Fade is max 50% of page width Dot height
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Orb height + dot height
Logo treatment on imagery Page 8
Copyright © 2009 CenterCode
Typefaces Asenine - Regular is the typeface used for the logo’s namestyle. Myriad Pro is the communication typeface. It has been chosen because of its clean, modern style. The san-serif typeface has a full compliment of characters and glyphs.
Asenine - Regular
Asenine has a nice set of lower case characters that were used for the logo’s
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz1234567890!?@#$%&*(); Myriad Pro - Regular
Myriad Pro should be used of all corporate documents such as client proposals, reports, electronic presentations, typed letters and memos.
Font Size If the size of the logotype falls below 20pt then it will get a .5pt outline in the fill color.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz1234567890!?@#$%&*(); Myriad Pro - Regular Italic
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz1234567890!?@#$%&*();
No outline
Logotype below 20pt: .5pt outline in fill color
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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz1234567890!?@#$%&*(); AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz1234567890!?@#$%&*();
Substitute Arial or any other san-serif typeface for Myriad Pro on a website.
Logotype above 20pt:
Myriad Pro - Semibold
Myriad Pro - Semibold Italic
Website
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Myriad Pro - Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz1234567890!?@#$%&*(); Myriad Pro - Bold Italic
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz1234567890!?@#$%&*();
.25 inch minimum logo height
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12 pts minimum logotype size
abc
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Copyright © 2009 CenterCode
Imagery Brand imagery refers to photography or illustrations that are unique to our branded marketing and communication materials. The brand promotional imagery needs to convey the following ideas: energy, action and interaction with technology.
Cropping Images The impact of an image can be increased with cropping this brings out the essence of the image.
Focus of the Image The focus of the image should be on the activity. Choosing images that have a simple background are preferred. It is encouraged to isolate the action of the image by blurring the background slightly.
Emotion Our imagery is always positive - it shows people succeeding using technology.
Setting The setting for our imagery is always the interaction of people with or proximity to the technology.
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