ISDB--T seminar(18th March, 2009) ISDB

P Presentation i 1

Advantages g of ISDB ISDB--T 18th March, March 2009 KBP ISDBISDB-T Seminar Manila Philippines Manila,

Hideo FUSEDA Mi i Ministry off Internal I l Aff Affairs i and d Communications, C i i JAPAN

Content of this presentation p ◆ Features of digital TV broadcasting ◆ Features of Japanese digital TV standard ,ISDB,ISDB-T  Technical  Economical  Commercial ◆ Price of ISDBISDB-T equipments ◆ Implementation of ISDBISDB-T in Brazil 1

Features of ISDBISDB-T HDTV

High quality image andd soundd service i

Multi--Channel Service Multi

Interactive TV

Realization of multi-SDTV program service i on 1ch 1 h bandwidth b d idth (6MHz) (6MH )

Communication linked services i with ith TV

Data Broadcasting

Simple retrieval of program and information at any time

Mobile Reception

HD TV and Mobile TV in vehicle

Mobile TV on Handheld Reception like Cell phones , Portable Game machine and so on. 2

Terrestrial Digital TV in Japan Japan

ISDB‐T Receiver Shipments

Almost 100 millions receivers have been shipped  (U it th (Unit: thousand) d) (b th (by the end of December 2008) d fD b 2008)

100000 90000 80000 70000 60000 50000 40000 30000 20000 10000 0

Mobile Fixed

Jan

2005

May

Sep

Jan

May

Sep

Jan

May

Sep

Jan

May

Sep

2006 2008 2007 51.9 millions mobile receivers were shipped at the end of December 2008. 46.0 millions fixed receivers were shipped at the end of December 2008.

3

Scale Economy -receivers in the worldworldISDB-T presents the faster penetration with a higher growth rate compared to other Standards.

R Receivers i DTT (Milli (Millinons)) 120 100 80

97.9

81.0

79.1 Mobile : 0

1.1

51.9 19

60 40

79.1

79.9

Mobile Fixed

46.0

20 0 ATSC for 10 years

DVB-T&H DVB T&H for 10 years

ISDB-T ISDB T for 5 years

5

Official statistics: “DVB Worldwide” and JEITA

4

Scale Economy -in 6MHz 6MHz-DVB-T has very little shipment in 6MHz. ATSC does not standardize the mobility

Receivers DTT in 6MHz (Millinons) 120 100 80

97.9 79.1 Mobile : 0

51 9 51.9

60 40

Fixed

79 1 79.1

20

2.2

0 ATSC for 10 years

Mobile

46.0 Mobile : 0

DVB T&H DVB-T&H for 10 years

ISDB T ISDB-T for 5 years

5

Official statistics: “DVB Worldwide” and JEITA

5

Comparison of Three DTTV System System Features Service start time

Japan/Brazil (ISDB-T)

EU (DVB-T)

U.S. (ATSC)

2003

1998

1998

6MHz

Transmission system

7 or 8MCHz

bandwidth

bandwidth

F mobile For bil reception i

6MHz bandwidth

F Frequency For fixed reception

Multi-carrier +

Multi-carrier

Time e interleave te ea e

Single carrier based on analog TV

+

Band segmentation

HDTV reception while moving

Emergency Warning Broadcasting System (Fix reception)

Excellent ★★★

NOT available (only SDTV) ―

NOT available ―

In service ★★★

NOT in service ―

NOT in service ― 6

Comparison of Three DTTB Systems System Features

Japan/Brazil (ISDB-T)(2003)

EU (DVB-T)(1998)

U.S. (ATSC)(1998)

available ★

available ★

Available in One channel and One transmitter (economical)

NOT available in One channel and transmitter

NOT available in One channel and Transmitter

★★★

★

★

97.9 Million

81.0 Million

79.1 Million

excellent Multi-channel SDTV service

(more cannels) ★★★

Mobile and Fixed Broadcasting within one transmitter

Numbers of receiver (Million) (6MHz Bandwidth) (Dec.2008)

(in 6MHz Bandwidth) ONLY 2.2 Million

7

Comparison Tests with Impulse Noise in Peru

Image is Clear ISDB T withstands impulse noise! ISDB-T

DVB-T V (European Standard)

Image is not clear with noise noise

8

Time Interleave Technology TV Station

Transmission Path

Receivers

Time Interleave

ISDB--T ISDB

Sort data in accordance with set rules

Errors occur as a result of radio interference

Errors occur as a result of radio interference

Reconstruction of data

Dispersed errors can be corrected.

Difficult to correct continuous errors.

Original g date

ATSC DVB-T No Time Interleave 9

Comparison Test in Chile In the case of ISDB-T, the ratio of the points having value of “5 (Excellent Performance)” within 12 km of the transmitter is more than 70%, but the other two systems do not have this ratio of 70% even within 3km of the transmitter. This fact shows that ISDB-T is definitely superior to the other two systems as a terrestrial digital broadcasting system.

bettter

(“5”means “Excellent Performance”)

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Cost of receiving antenna becomes minimum by adoption of ISDB ISDB--T. (Result of the comparison test between 3 digital TV systems)

In case of ISDB ISDB-T, T the number of viewers which can receive digital TV with indoor antenna is increased more than 20% by comparison i with ith other th digital di it l TV systems. t

In case of ISDB-T, more p people p can receive digital TV with indoor antenna (US$ 8) by comparison with DVB-T. However in case of DVB-T, they must buy outdoor antenna (US$ 48). (ex. More 1 8million people need outdoor antenna in 1.8million Manila*).

Difference of 20%

* Assuming that the rate is available   for Manila and 9 million people  watch analog TV in Manila area. 11

Features of ISDBISDB-T system, Band segmentation 1 channel h l off TV Frequency Mobile reception

HDTV or Multi SDTV

“One-Seg”

Support 3 reception types by one channel 12 segment

Fixed Reception

ＨＤＴＶ

Internet / Telephone modem TV station

Home Receiver One-Seg

12 or 1 segment

Handheld R Reception ti

Communication link

Mobile Reception

diversity reception

Communication carrier

Handheld terminal

Receiver in Vehicle 12

ISDB--T can save investment for Mobile Broadcasting ISDB DVB-T The other standard needs Additional transmitter for Mobile TV

One Transmitter Multi SDTV

Portable TV handset

HD TV

fixed

Additional Transmitter is need Multi SDTV

Portable TV handset

HD TV

mobile

You don’t need additional investments for mobile TV broadcasting!

fixed

mobile

You need additional investments for mobile TV broadcasting!

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Flexibility of TV program, MultiMulti-broadcasting E Example l off TV program …

18:00h

Time

19:00h

SDTV (Sport shows)

SDTV (Variety shows)

SDTV (Dramas shows)

SDTV (football, main i program))

SDTV (football, another view) i )

SDTV (football, goall scenes))

20:00h

SDTV B b ll (special Baseball ( i l channel)

HDTV Movie(low bit rate)

Portable Portablereceiver services (One-Seg) g

2 :00h 21:00h

HDTV Movie … 14

ISDB--T can provide Interactive TV service ISDB High functionality

Interactive TV over 51 million receivers, e.g. interactive shopping

Data Broadcasting

Weather forecast

News

Information linked to on-air program

You can see the items and you can buy them directly.

Only ISDB-T succeeds those New businesses DVB-T hasn’t provided attractive services of Data-broadcast and interactivity 15

Lineup of OneOne-Seg receivers

Car Navigators Mobile Phones

Portable Dictionaryy

PCs with One-Seg

Portable Games

Portable Players

USB type One-Seg tuners

A large variety of mobile TV receivers attract new viewers. 16

Economical Benefits for Broadcasters - Broadcasters do NOT need to pay any commission / usage charge for ISDB-T - Broadcasters can get mobile TV market without additional investment. - ISDB-T ISDB T creates business chance by new services with portability and interactivity.

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Emergency Warning System Text

Image

Possibility of ●● river Possibilit ri er flooding has increased. Residents in the surrounding areas should evacuate. Areas affected are as follows.

Warning signals Evacuate from this area !

Text and image TV Station

Evacuation Instructions

Em mergency

Meteorological Agency

Emergency Warning!

Master Room (on-air button)

Both inside and outside the home. 18

No difference in price of receivers among standards. antenna

Tuner

Monitor

Sound  Decoder D d Video Decoder Output terminal

Demuxx

Input terminal OFDM Demodulator Memory

R i Receiver

‐Difference between Digital TV systems is only ff b l l a part of software installed in modulator/demodulator. ‐The difference is only 1% of whole cost of the  equipments which is negligible for price.   q p g g p 19

Change in Price of Major Flat Panel Displays (FPDs) L Launched h d Digital Di it l TV 8000

7,739U.S.$

LCD-37 inch

7000

PDP-42 inch

6000 5000

6,985U.S.$

4000 3000

1 252 U.S.$ 1,252 US$ 2000 1000

1,161U.S.$

0 Oct

Feb

2003 2004

Jun

Oct

Feb

2005

Jun

Oct

Feb

2006

Jun

Oct

Feb

2007

Jun

Oct

2008

Feb

Jun

Oct

Feb

2009 20

Prices of ISDBISDB-T Set Top Box is affordable !!

ISDB-T Set Top Box with HD input is available at USD 30 when you start the pp ! ISDB-T in Philippine

Japanese government decided to procure over 2.6 million STB for low income households. That will surelyy accelerate price--reduction of ISDB price ISDB--T STB. 21

CAS(Conditional Access System) could be integrated on any STB in Philippines

ISDB-T receivers and STBs can accommodate any kinds of conditional access systems (CAS). CAS is an extensive part as same as a graphic card for PC STB：Default

Demodulator

CAS：Extension

VideoGuard PIsys

Tuner

CAS7 Decoder

Output Si Signal l

........

Input Si Signal l

Viaccess

+ 5 USD

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DTT Broadcasting Starts in More and More Cities in Brazil DTT will start all over Brazil in the near future! Apr. 2009

DTT will start in Brasilia

Feb. 2009 DTT started in Vitória 46% people Jan. 2009 DTT started in Florianópolis in Brazil Dec. 2008 DTT started in Cuiabá can watch DTT! Dec. 2008 DTT started in Campinas Dec. 2008 DTT started in Salvador Nov 2008 Nov. DTT started in Porto Alegre Oct. 2008 DTT started in Curitiba Aug. 2008 DTT started in Goiania Jul. 2008 DTT started in Belo Horizonte Brazil takes only 1.5 years Apr. 2008 DTT started in Rio de Janeiro to start DTT service after D 2007 Dec. DTT started t t d iin Sao S P Paulo l Brazil adopted ISDB-T because of Japanese Jun. 2006 Brasil adoptó ISDB-T. powerful assistance. 23

TV StartStart-Up Ceremony in Brazil Digital TV Start-Up Ceremony was held in Brazil on 2nd December 2007.

H. E. Mr. Lula, President of Brazil, attended and made a speech. H.E. Mr. Mori, Vice-Minister for Communication of Japan, introduced mobile receiver (One-Seg) to H.E. H E Mr. Mr Costa, Costa Minister for Communication of Brazil. Brazil

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Global manufacturers in Brazil - Gradiente

p - Philips - Positivo - Tec Toy - Semp S T Toshiba hib - Ebcom - Samsung

- LG - Envisio - Aiko - Amplimatic - Thevear Th - Visiontec

- Panasonic - Sony y - Olévia - Telesystem - Plasmatic Pl ti - Coship

STB

GSM+3G+TV Digital

LCD & PLASMA

USB One-Seg receiver

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Advantages of ISDB ISDB--T ◆You can build up broadcast network effectively and affordably thanks to excellent robustness of ISDB-T which might allow you to cover service area number of stations than DVB-T. DVB T Viewer can received with indoor antenna antenna.

with small

◆ Only ISDB-T enables both

fixed TV service and mobile TV service at the same time within One channel and One transmitter. transmitter This excellent feature provides you New Business Chance without additional investments.

◆ All ISDB ISDB-T T STBs TV completely.

are applicable for HD TV, while DVB-T DVB T STB is NOT applicable for HD

◆ The number of ISDB ISDB-T T Receivers is larger The number of DVB-T Receivers in 6MHz is very small. is ready.

than that of DVB DVB-T T. ISDB-T STB with affordable price

◆ Only ISDB-T provides Emergency Warning System(EWS) that contributes to your social responsibilities under natural disasters such as typhoons and tsunamis.

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Thank you for your attention ! Salamat l po!! po Hideo FUSEDA Ministry of Internal Affairs and Communications

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