DRIVING PRINCIPLES CONCEPTS AND FINISHES FLOORPLAN SEATING DRIVING PARTNER
INSTRUCTIONS >>
Chrysler Millennium Brand Program >> Chrysler Group
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Herman Miller
DRIVING PRINCIPLES CONCEPTS AND FINISHES FLOORPLAN SEATING DRIVING PARTNER
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DRIVING PRINCIPLES >> CONCEPTS AND FINISHES FLOORPLAN SEATING DRIVING PARTNER
Driving Principles Your physical space helps you create an amazing customer experience. Your showroom enhances the power of Chrysler Group’s brands. You need the freedom to build the space that suits the unique needs of your team and your customers. Special discounts for the Chrysler Group dealer network make showroom renovations affordable. Certified Herman Miller dealers, located in your community, provide consistently high-quality products, service, delivery & installation.
DRIVING PRINCIPLES
Exterior Design Concept
CONCEPTS AND FINISHES >>
Interior Design Concept
FLOORPLAN
Finish Options
SEATING DRIVING PARTNER
Exterior Design Concept
DRIVING PRINCIPLES
Exterior Design Concept
CONCEPTS AND FINISHES >>
Interior Design Concept
FLOORPLAN
Finish Options
SEATING DRIVING PARTNER
Interior Design Concept
DRIVING PRINCIPLES
Exterior Design Concept
CONCEPTS AND FINISHES >>
Interior Design Concept
FLOORPLAN
Finish Options
SEATING DRIVING PARTNER
Freedom to Choose The finishes for systems furniture and work chairs have been selected as a standard for consistency across the Chrysler brand. A choice of 4 fabrics have been selected for the lounge seating, giving you the freedom to make the right choice for your dealership.
CANVAS
Graphite
Metallic Metallic Bronze Silver
Bento Truffle
Aged Cherry
Frame: Graphite Bead: Metallic Silver Tiles: Graphite, Bento Truffle 7004 Work Surfaces: Aged Cherry
CELLE CHAIR Graphite, Crossing Black 8T24
ASIDE CHAIR Metallic Silver, Crossing Black 8T24 Graphite
Metallic Metallic Bronze Silver
Crossing Black
SWOOP LOUNGE SEATING Coil, Copper 8S03 Colorguard, Vinyl Allspice 3P72 Stitches, Cattail 8U05 COM Momentum: Torque, Clementine 09124=544
Coil Copper
Colorguard Vinyl Allspice
Stitches Coral
Torque Clementine
DRIVING PRINCIPLES
Reception
CONCEPTS AND FINISHES
Showroom
FLOORPLAN >> SEATING DRIVING PARTNER
Sales Station Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
Touch the interactive floorplan below or links above to view areas of the dealership.
DRIVING PRINCIPLES
Reception
CONCEPTS AND FINISHES
Showroom
FLOORPLAN >> SEATING DRIVING PARTNER
Sales Station Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
RECEPTION
Welcoming First Impression Chrysler Dealership Merchandising elements are designed and produced by EWI Worldwide. These include iShowroom towers, Ceiling Brand Signs, Wheel Stands, SRT/Viper elements, Reception Desks, Tech Bars, Café Bars and Digital Lounge Modules.
DRIVING PRINCIPLES
Reception
CONCEPTS AND FINISHES
Showroom
FLOORPLAN >> SEATING DRIVING PARTNER
Sales Station Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
iSHOWROOM TOWERS, BRAND SIGNS, & WHEEL STANDS
Strong Merchandising Chrysler Dealership Merchandising elements are designed and produced by EWI Worldwide. These include iShowroom towers, Ceiling Brand Signs, Wheel Stands, SRT/Viper elements, Reception Desks, Tech Bars, Café Bars and Digital Lounge Modules.
DRIVING PRINCIPLES
Reception
Organic
CONCEPTS AND FINISHES
Showroom
Linear
Sales Station
Collaborative
FLOORPLAN >> SEATING DRIVING PARTNER
Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
SALES STATION CANVAS OFFICE LANDSCAPE
Organic Design Concept The low, clean lines of Herman Miller’s Canvas Office Landscape welcomes customers and provides just the right amount of privacy and storage for your team. The organic shape of this 120 degree application is spacious and inviting.
DRIVING PRINCIPLES
Reception
Organic
CONCEPTS AND FINISHES
Showroom
Linear
Sales Station
Collaborative
FLOORPLAN >> SEATING DRIVING PARTNER
Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
SALES STATION CANVAS OFFICE LANDSCAPE
Linear Design Concept The low, clean lines of Canvas Office Landscape in a linear application complement a traditional floorplan with elegant lines.
DRIVING PRINCIPLES
Reception
Organic
CONCEPTS AND FINISHES
Showroom
Linear
Sales Station
Collaborative
FLOORPLAN >> SEATING DRIVING PARTNER
Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
SALES STATION EVERYWHERE TABLES
Collaborative Design Concept Encourage relaxed conversations and create a welcoming, flexible space with collaborative areas.
DRIVING PRINCIPLES
Reception
Workwall
CONCEPTS AND FINISHES
Showroom
U-Shaped
Sales Station
Executive
FLOORPLAN >> SEATING DRIVING PARTNER
Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
ENCLOSED OFFICE CANVAS OFFICE LANDSCAPE
Workwall Design Concept The Workwall is the latest concept in design for the enclosed office. The peninsula serves as a work area for interaction with the customer. The wall encompasses storage for files, work tools, binders, coats and even a gym bag.
DRIVING PRINCIPLES
Reception
Workwall
CONCEPTS AND FINISHES
Showroom
U-Shaped
Sales Station
Executive
FLOORPLAN >> SEATING DRIVING PARTNER
Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
ENCLOSED OFFICE FIRST OFFICE ALLIANCE VEGAS COLLECTION
Workwall Design Concept The Vegas Collection offers additional design options for storage components like the grill fronts for cabinets as shown. A patented Euroluxe ™ urethane clear coat finish preserves the depth and clarity of wood finishes. SilverBan™ technology used in the wood finish adds anti-microbial protection on all exposed wood surfaces.
DRIVING PRINCIPLES
Reception
Workwall
CONCEPTS AND FINISHES
Showroom
U-Shaped
Sales Station
Executive
FLOORPLAN >> SEATING DRIVING PARTNER
Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
ENCLOSED OFFICE CANVAS OFFICE LANDSCAPE
U-Shaped Design Concept The U-Shaped layout provides a cock-pit where everything is at your fingertips. It has abundant worksurface and storage. Choose from an array of components, from open bookcase, files, pedestals and wardrobe cabinets. The Canvas Office provides a holistic design from your showroom to the office.
DRIVING PRINCIPLES
Reception
Workwall
CONCEPTS AND FINISHES
Showroom
U-Shaped
Sales Station
Executive
FLOORPLAN >> SEATING DRIVING PARTNER
Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
ENCLOSED OFFICE FIRST OFFICE ALLIANCE VEGAS
U-Shaped Design Concept The Vegas collection offers a variety of components and design options to create a unique look for enclosed offices. The frosted glass door and modesty panel options lighten up a small office. First Office uses a patented Euroluxe™ urethane clear coat finish that preserves the depth and clarity of wood finishes. SilverBan™ technology adds anti-microbial protection on all exposed wood surfaces.
DRIVING PRINCIPLES
Reception
Workwall
CONCEPTS AND FINISHES
Showroom
U-Shaped
Sales Station
Executive
FLOORPLAN >> SEATING DRIVING PARTNER
Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
GEIGER LEVELS COLLECTION
Executive Office The Geiger brand is synonymous with beauty and high quality. Water-based stains enhance the finest natural wood veneers, never masking it, while a water-based urethane topcoat protects the surface from damage and reduces care to an occasional wipe with a damp cloth.
DRIVING PRINCIPLES
Reception
Workwall
CONCEPTS AND FINISHES
Showroom
U-Shaped
Sales Station
Executive
FLOORPLAN >> SEATING DRIVING PARTNER
Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
FIRST OFFICE VEGAS
Executive Office The Vegas collection offers many options and configurations to customize the office to the personal workstyle of the executive. A patented Euroluxe ™ urethane clear coat finish preserves the depth and clarity of wood finishes. SilverBan™ technology used in the wood finish adds anti-microbial protection on all exposed wood surfaces.
DRIVING PRINCIPLES
Reception
CONCEPTS AND FINISHES
Showroom
FLOORPLAN >> SEATING DRIVING PARTNER
Sales Station Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
Café Bar & Digital Lounge Module Chrysler Dealership Merchandising elements are designed and produced by EWI Worldwide. These include iShowroom towers, Ceiling Brand Signs, Wheel Stands, SRT/Viper elements, Reception Desks, Tech Bars, Café Bars and Digital Lounge Modules.
DRIVING PRINCIPLES
Reception
Lounge Seating
CONCEPTS AND FINISHES
Showroom
Café Seating
Sales Station
Children’s Furniture
FLOORPLAN >> SEATING DRIVING PARTNER
Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
CUSTOMER LOUNGE & DIGITAL CAFÉ
Lounge Seating
DRIVING PRINCIPLES
Reception
Lounge Seating
CONCEPTS AND FINISHES
Showroom
Café Seating
Sales Station
Children’s Furniture
FLOORPLAN >> SEATING DRIVING PARTNER
Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
CUSTOMER LOUNGE & DIGITAL CAFÉ
Café Seating The Intermix table is the perfect product for the Digital Café, giving the customer a place to work, relax, or hop on the internet. Add some Café tables and stools to provide a place for a conversation or individual work.
DRIVING PRINCIPLES
Reception
Lounge Seating
CONCEPTS AND FINISHES
Showroom
Café Seating
Sales Station
Children’s Furniture
FLOORPLAN >> SEATING DRIVING PARTNER
Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
CUSTOMER LOUNGE & DIGITAL CAFÉ
Children’s Furniture Make your customers and their kids smile with fun, durable pieces like tables and chairs in bright colors that feature laser cut aminal shapes.
DRIVING PRINCIPLES
Reception
CONCEPTS AND FINISHES
Showroom
FLOORPLAN >> SEATING DRIVING PARTNER
Sales Station Enclosed Office Café Bar & Digital Lounge Customer Lounge Breakroom
EMPLOYEE AREA
Breakroom Who expects comfort in a breakroom chair? You should. The seat and back of the Limerick are high and wide so the chair fits a large range of people. The back is curved and flexible, to provide lumbar support and flex subtly as you move in the seat.
DRIVING PRINCIPLES
Work Chairs
Celle
CONCEPTS AND FINISHES
Guest Chairs
Mirra
Lounge Seating
Aeron
FLOORPLAN SEATING >>
Café Seating Children’s Furniture
DRIVING PARTNER
WORK CHAIRS
Celle Celle is an affordable, sophisticated, supportive work chair. The Cellular Suspension system creates a flexible framework that supports you with the same kind of buoyancy you’d feel if you could sit on water.
Celle
Celle Upholstered
DRIVING PRINCIPLES
Work Chairs
Celle
CONCEPTS AND FINISHES
Guest Chairs
Mirra
Lounge Seating
Aeron
FLOORPLAN SEATING >>
Café Seating Children’s Furniture
DRIVING PARTNER
WORK CHAIRS
Mirra Mirra is a new reference point for performance, aesthetics, sustainable design, and value. The one-piece, frameless backrest has 567 geometric shapes to create three flex zones that provide the appropriate level of flexibility for the right ergonomic support and natural adjustment.
Mirra Flex
Mirra Upholstered
DRIVING PRINCIPLES
Work Chairs
Celle
CONCEPTS AND FINISHES
Guest Chairs
Mirra
Lounge Seating
Aeron
FLOORPLAN SEATING >>
Café Seating Children’s Furniture
DRIVING PARTNER
WORK CHAIRS
Aeron Aeron provides healthy comfort and balanced body support with its innovative suspension and easy-to-use adjustment controls. It‘s probably the only office chair that people can identify by name.
DRIVING PRINCIPLES
Work Chairs
Aside
CONCEPTS AND FINISHES
Guest Chairs
Equa
Lounge Seating
Zig
Café Seating
Executive Guest Chairs
FLOORPLAN SEATING >>
Children’s Furniture
DRIVING PARTNER
GUEST CHAIRS
Aside Aside is available with casters or glides, and is an ideal choice for a variety of spaces, from the café to sales stations to enclosed offices.
DRIVING PRINCIPLES
Work Chairs
Aside
CONCEPTS AND FINISHES
Guest Chairs
Equa
Lounge Seating
Zig
Café Seating
Executive Guest Chairs
FLOORPLAN SEATING >>
Children’s Furniture
DRIVING PARTNER
GUEST CHAIRS
Equa Equa has a sled base which eliminates multiple legs, providing a clean aesthetic. Time magazine called it the Design of the Decade.
DRIVING PRINCIPLES
Work Chairs
Aside
CONCEPTS AND FINISHES
Guest Chairs
Equa
Lounge Seating
Zig
Café Seating
Executive Guest Chairs
FLOORPLAN SEATING >>
Children’s Furniture
DRIVING PARTNER
GUEST CHAIRS
Zig Zig offers a 4-leg tubular frame with or without arms. Upholstered or all wood seat and back options allow several design aesthetics.
DRIVING PRINCIPLES
Work Chairs
Aside
CONCEPTS AND FINISHES
Guest Chairs
Equa
Lounge Seating
Zig
Café Seating
Executive Guest Chairs
FLOORPLAN SEATING >>
Children’s Furniture
DRIVING PARTNER
EXECUTIVE GUEST CHAIRS
Prague, Como, Mood Beautiful wood choices and upholstery options give you the freedom to choose what best fits your personal style. SilverBan™ technology used in the wood finish adds antimicrobial protection on all exposed wood surfaces.
Prague
Como
Mood
DRIVING PRINCIPLES
Work Chairs
Swoop
CONCEPTS AND FINISHES
Guest Chairs
Enclave
Lounge Seating
Celeste
Café Seating
Steps
FLOORPLAN SEATING >>
Children’s Furniture
DRIVING PARTNER
LOUNGE SEATING CUSTOMER LOUNGE & DIGITAL CAFÉ
Swoop Swoop is a modular system that takes the edge off lounge furniture. Freestanding tables can work as stools and desks. You can even slide a table surface over a chair armrest. Make a sofa out of a run of chairs, or break up the seating bench with same-height tables.
DRIVING PRINCIPLES
Work Chairs
Swoop
CONCEPTS AND FINISHES
Guest Chairs
Enclave
Lounge Seating
Celeste
Café Seating
Steps
FLOORPLAN SEATING >>
Children’s Furniture
DRIVING PARTNER
LOUNGE SEATING CUSTOMER LOUNGE & DIGITAL CAFÉ
Enclave The Enclave Linx’s multi-linear shapes and sizes allow for custom seating plans. The Enclave lounge chair offers an optional removable writing tablet in wood veneer, laminate or glass; as well as tablet receptors, tablet stows and removable cup holders.
DRIVING PRINCIPLES
Work Chairs
Swoop
CONCEPTS AND FINISHES
Guest Chairs
Enclave
Lounge Seating
Celeste
Café Seating
Steps
FLOORPLAN SEATING >>
Children’s Furniture
DRIVING PARTNER
LOUNGE SEATING CUSTOMER LOUNGE & DIGITAL CAFÉ
Celeste Celeste lounge chairs and sofas have a clean, contemporary look. Pivoting tablet arms may be added to chairs or sofas, creating a comfortable spot for reading, using mobile devices or sipping a latte in a lounge or service area.
DRIVING PRINCIPLES
Work Chairs
Swoop
CONCEPTS AND FINISHES
Guest Chairs
Enclave
Lounge Seating
Celeste
Café Seating
Steps
FLOORPLAN SEATING >>
Children’s Furniture
DRIVING PARTNER
NEMSCHOFF LOUNGE SEATING CUSTOMER LOUNGE & DIGITAL CAFÉ
Steps With its unique range of back height options and curved forms, Steps can be configured to create areas of privacy or openness, while also directing visitor flow and defining space. Integrated power and a variety of tables assure that Steps can support a broad range of activities.
DRIVING PRINCIPLES
Work Chairs
CONCEPTS AND FINISHES
Guest Chairs
FLOORPLAN SEATING >>
Lounge Seating Café Seating Children’s Furniture
DRIVING PARTNER
CAFÉ SEATING CUSTOMER LOUNGE & DIGITAL CAFÉ
Café Options The Intermix table is the perfect product for the Digital Café, giving the customer a place to work, relax, or hop on the internet. Add some café tables and stools to provide a place for a conversation or individual work.
DRIVING PRINCIPLES
Work Chairs
CONCEPTS AND FINISHES
Guest Chairs
FLOORPLAN SEATING >>
Lounge Seating Café Seating Children’s Furniture
DRIVING PARTNER
CHILDREN’S CORNER
Happy Kids & Happy Parents Make your customers and their kids smile with fun, durable pieces like tables and chairs in bright colors that feature cut aminal shape cut-outs.
DRIVING PRINCIPLES
Herman Miller Corporate Team
CONCEPTS AND FINISHES
Network of Dealers
FLOORPLAN
EWI Worldwide Contacts
SEATING DRIVING PARTNER >>
Your Herman Miller Corporate Team Herman Miller’s participation in the Chrysler Millennium Branding program is directed by a Global Account Manager. A dedicated Program Specialist manages all order activity and helps the Herman Miller dealer network serve all Chrysler Group dealers. One of the benefits of being a Global Account is having an executive sponsor who ensures that Chrysler Dealers receive consistent and quality service across geography.
SHERRY MASON BROWN Global Account Manager Chrysler Retail Single Point of Contact 704 904 7542
NANCY LOHMAN Dedicated Chrysler Retail Program Specialist 616 283 8613
JIM AIELLO Global Sales Director Chrysler Retail Executive Sponsor 716 984 1773
DRIVING PRINCIPLES
Herman Miller Corporate Team
CONCEPTS AND FINISHES
Network of Dealers
FLOORPLAN
EWI Worldwide Contacts
SEATING DRIVING PARTNER >>
National Network of Dealers Herman Miller’s Certified Dealer Network assures consistency, high quality service, delivery and installation everywhere in the US.
DRIVING PRINCIPLES
Herman Miller Corporate Team
CONCEPTS AND FINISHES
Network of Dealers
FLOORPLAN
EWI Worldwide Contacts
SEATING DRIVING PARTNER >>
EWI Worldwide Chrysler Dealership Merchandising elements are designed and produced by EWI Worldwide. These include iShowroom towers, Ceiling Brand Signs, Wheel Stands, SRT/Viper elements, Reception Desks, Tech Bars, Café Bars and Digital Lounge Modules. For more information, contact:
HARRY BLOOM VP, Sales
[email protected] 734 367 8259
LAURA DEMEULEMEESTER Account Director
[email protected] 734 367 8208
