PROSPECTUS CHINA FRONTLINE TRAINING ROADSHOW 2015 Beijing, Chengdu, Guangzhou and Shanghai

30 October - 06 November, 2015 Registration required by: 26 June 2015 Tourism New Zealand Contacts: Wellington: Tania Stevenson Trade Events Manager Email: [email protected] Phone: +64 4 462 8046

China: Emily Lin Trade Training Manager Greater China Email: [email protected] Phone: +86 21 6335 0096

1

Kia ora,

Tourism New Zealand is pleased to invite the New Zealand Industry to participate in the China Frontline Training Roadshow 2015. Trade training is a vital part of Tourism New Zealand’s market development strategy for China, as it is essential that travel sellers are equipped with superior knowledge of New Zealand to help them plan and suggest satisfying, activity-filled New Zealand holidays for their clients. This document contains valuable information about the Roadshow, timelines and registration forms. Please take note of the critical dates as the success of China Frontline Training Roadshow is dependent on meeting these dates. On confirmation of a successful application, Tourism New Zealand will send an event guide to all suppliers which will outline the event schedule and preparation requirements. Tourism New Zealand will also undertake to secure industry support for airfares to China. Limited places will be available for China Frontline Training Roadshow so please ensure you apply early as attendees may be selected on a first in first served basis. Tourism New Zealand reserves the right to cancel the event should the number of suitable New Zealand companies not reach the required target. Final participation is at Tourism New Zealand’s discretion and is subject to the guidelines outlined in the terms and conditions. Tourism New Zealand welcomes your registration. Please note that Tourism New Zealand will also be organizing Kiwi Link Greater China which will be held prior to the China Frontline Training Roadshow on 26-29 October 2015. If you also wish to participate in Kiwi Link Greater China, please note that you need to apply separately for that event and fill in a separate application form. Information on Kiwi Link Greater China can be found here. Should you have any questions please contact Tania Stevenson at Tourism New Zealand Wellington office [email protected]

Kind Regards David Craig General Manager Asia Markets

2

CRITICAL DATES 2015 Thursday 04 June Event applications open Friday 26 June Event applications close Friday 10 July Event attendance confirmed and invoices issued Friday 31 July Invoice payment due Friday 31 July Last day to cancel without penalty After this day 50% cancellation fee applies Friday 11 September Last day to cancel with 50% cancellation fee penalty After this date 100% cancellation fee applies Friday 18 September Last day for collateral to arrive at Gateway distribution house for shipping to Shanghai

Tuesday 06 October Event Guide distributed to confirmed delegates Monday 12 October Event webinar briefing Thursday 29 October Kiwi Link participants stay for Frontline Training Friday 30 October Frontline Training Road Show China begins in Beijing Friday 6 November Frontline Training Road Show China concludes in Shanghai

OBJECTIVES Objective: The Frontline Training Road Show China provides the New Zealand industry with a unique opportunity to:    

Reach a key audience of select travel agencies who sell New Zealand (NZ Department Head, Product Planner and coordinators) Increase the destination and product knowledge of these travel sellers so that they are able to effectively create and sell New Zealand travel itineraries To instil confidence and motivation to sell New Zealand, its regions and products in order to increase passenger volumes, length of stay and yield quality Gain a greater understanding of the various segment opportunities from the market

This will be achieved by:



  

Educating the outbound travel sellers about Destination New Zealand and providing them with the tools to sell the destination confidently By providing information and promotional collateral to travel sellers Briefings from TNZ in-market staff on product development trends

3

Desired outcomes:  Develop new business relationships  Strengthen existing relationships  Develop stronger regional identities with product and enhance regional itineraries  Increase the diversity of itineraries

PARTICIPATION FEES It is recommend that all non-Chinese speaking NZ Suppliers choose to have a translator

Delegate One: Delegate Two: IMA Delegate One: IMA Delegate Two:

With a translator NZ $3100 NZ $2700** NZ $2700 NZ $2700**

Without a translator NZ $2800 NZ $2400* NZ $2400 NZ $2400*

Note: *Delegate two will not have their own appointment schedule. They must work in-conjunction with Delegate one. ** Delegate two will not have their own appointment schedule or translator. They must work inconjunction with Delegate one. Registration fee includes:  Participation for your company at the workshops in all four cities  Contribution towards hosting of workshops room hire, technical requirements etc  All refreshments and catering requirements for the travel agents who attend the workshops and  Management of RSVPs  Full database of all workshop attendees (upon completion of road show)  Tea breaks and lunches during the event, drinks and nibbles at the networking function  China domestic travel arrangements – three domestic flight  Accommodation in 4-5 star hotels check in on 29 October and out on 7 November  Airport transfers (for specific flight arrivals)  Brochure shipment from Shanghai to Chengdu and Guangzhou Registration fee does not include:  International air travel  Any other meals during training days that are not mentioned above  Meals on non-training days  Facility rental from hotel such as projector  Local transport except as stated above  Related expenses, such as travel insurance  Freight and customs duties for brochures  Overweight luggage charge for domestic travel via airlines All additional arrangements and costs are the responsibility of the participant.

4

IMA PARTICIPATION FEE As per the IMA Memorandum of Understanding TNZ has with RTONZ, Tourism New Zealand will waive the event registration fee for one representative per IMA. All travel arrangements; accommodation and meal costs for that person will remain the responsibility of the IMA. One additional representation per IMA can participate at the additional delegate fee, but will be required to share the allotted appointment schedule. The IMA representative subsidized by Tourism New Zealand will be responsible for representing all regions within their IMA whilst at the Roadshow. PAYMENT AND CANCELLATION POLICIES Registration documentation is due no later than 26 June. Tourism New Zealand will confirm participation by 10 July. Payment is due no later than 31 July 2015. Cancellation Fees Cancellation by Tourism New Zealand: If, at any time following acceptance of your application but prior to the Event: 

Tourism New Zealand considers that you cease to satisfy any of the Criteria or have otherwise breached these terms and conditions;



Tourism New Zealand reasonably considers that it is no longer appropriate for you to participate in the Event; or



you fail to pay the Participation Fee to Tourism New Zealand by the due date for payment specified by Tourism New Zealand,

Tourism New Zealand may, in its sole discretion, by notice in writing, withdraw its acceptance of your application and cancel your right to participate in the Event without incurring any liability to you or any third party. Cancellation of your participation in the Event by Tourism New Zealand will have immediate effect on receipt of such notice. Cancellation by you: Must be made in writing and will be liable for cancellation fees as outlined in the critical dates. SELECTION CRITERIA AND PROCESS There will be a limited number of places available for New Zealand companies. Applications to attend are due by 26 June however we encourage you to apply as soon as possible as a “first come first served” basis may apply for acceptance (presuming all conditions of the TNZ participation criteria are met).

This event is suited to companies that:  offer wholesale commission rates  have participated in TRENZ

5

 

have established in-market relationships have products already sold/brochured by Chinese wholesalers

Participation criteria - You may only apply to participate at this Event if: a

b

your Product/Service falls into one of the following Qualmark categories and evidence can be shown that such Product/Service has achieved Qualmark accreditation: o Star Graded Accommodation; o Star Graded Venue; o Endorsed Visitor Activity; o Endorsed Visitor Transport; o Endorsed Visitor Service; o Endorsed Inbound Tour Operator; o Endorsed Visitor Information Centre; or your Product/Service has achieved, and you can show evidence of, an independent accreditation under a third party quality rating system for your Product/Service which: i has an appropriately documented assessment framework; and ii is recognised nationally and/or internationally; and iii has a robust and frequent assessment process that is provided by a third party accreditation provider; or you are an International Marketing Alliance (IMA), touring route, Regional Tourism Organisation (RTO), other marketing group or national association; or you are an airline with established routes to New Zealand.

HOW DO I REGISTER? Please complete and submit the online application form.

On submission, you will receive an automated email confirming your application has been received. If you do not receive this email, please contact Tania Stevenson, Trade Events Manager at [email protected]

Note: You must confirm that you have read and agree to the Tourism New Zealand event terms and conditions by ticking the box at the bottom of the event application form. Acceptance: Consideration and acceptance of your application to participate at the Event is at the sole discretion of Tourism New Zealand. Tourism New Zealand is under no obligation to provide you with any reasons for their acceptance or rejection of your application. Selection criteria: Without limiting the above Acceptance, your application to participate at the Event will be assessed using one or more of the following criteria: 

the consistency of your application and your Product/Service with the objectives of the Event and Tourism New Zealand;

6

   

      

the consistency of your application and Product/Service with Tourism New Zealand’s Event objectives and statutory obligations; the need to have an appropriately diverse selection of products and services promoted at the Event; the order in which your application is received within the application timeframe, for example: “first come first served”; evidence of an independent accreditation under a third party quality rating system, which is widely recognised nationally and/or internationally for its robust assessment process, for example: Qualmark; the availability of information about your Product/Service over the internet and by email and the quality of such information; where relevant, the ability of your Product/Service to be booked and commission paid in respect of your Product/Service at the appropriate industry levels and relevant to the distribution system used; your involvement with Tourism New Zealand’s marketing programmes, including but not limited to the international media programme; evidence of international marketing of your Product/Service in relevant markets by you or via offshore travel sellers; the availability of the relevant retail and wholesale rates for your Product/Service at the start of the Event; your financial and industry performance; and any other criteria that Tourism New Zealand considers relevant to the selection of products and services for promotion at the Event.



LOGISTICS – TIMING, FORMAT AND LOCATIONS Training Format The Travel sellers will be split into groups of up to eight and NZ participants will have approximately 14 minutes to present information about their product in any format they wish. Travel trade representatives will be rotated during the day to ensure that they see all suppliers. The format of the training sessions may be modified according to the number of operators in order to ensure the quality and efficiency of the event. New Zealand suppliers may not share an appointment however a second delegate from the same company is welcome. Event Locations Event locations and accommodation are as follows: (Subject to change) Beijing China World Hotel No. 1 Jianguomenwai Avenue, Beijing Tel: 010-6505 2299 www.shangri-la.com

7

Chengdu The Ritz-Carlton Chengdu 269 Shuncheng Avenue, Qingyang District, Chengdu Tel: 028-8358 8899 www.ritzcarlton.cn/www.ritzcarlton.com Guangzhou Hilton Guangzhou Tianhe No. 215 Linhexiheng Road, Tian He District, Guangzhou Tel: 020-6683 3903 www.hilton.com Shanghai Renaissance Shanghai Zhongshan Park Hotel No. 1018 Changning Road, Shanghai Tel: 021-6115 8888 www.renaissancezhongshanpark.com

SCHEDULE* *Please note the schedule is subject to change

DATE

ACTIVITY

Thursday 29 October

Kiwi Link participants stay for Frontline Training

Friday 30 October

Beijing frontline training

Saturday 31 October

Fly from Beijing to Chengdu Sichuan

Sunday 1 November

Free day in Chengdu

Monday 2 November

Chengdu frontline training

Tuesday 3 November

Fly from Chengdu to Guangzhou

Wednesday 4 November

Guangzhou frontline training

Thursday 5 November

Fly from Guangzhou to Shanghai

Friday 6 November

Shanghai frontline training Debriefing session Frontline Training Road Show concludes

Saturday 7 November

Check out and depart for New Zealand

8

INTERNATIONAL FLIGHTS Tourism New Zealand will seek industry airfare support for this event. Booking information will be sent to all confirmed participants as soon as these become available.

VISA FEES

Visas are the responsibility of the participants attending the event. Participants should confirm their individual visa requirements for each country prior to departure.

** Please note if you are also planning to attend Kiwi Link Greater China that you will need a visa that covers the duration of both events, plus any sales calls you intend to make **

MATERIALS REQUIRED It is suggested that you bring:  400 brochures (100 copies for each city)  Ample supply of business cards New Zealand participants can present their product in any format they wish, however there are a number of points to consider when developing your presentation. Retention Keep it simple. Remember that travel trade representatives will see up to 20 different products/suppliers in one day, so attempt to make your presentation dynamic, interesting, relevant and new. You are invited to bring your display units or self-standing banners with you to dress the venues. Most venues do not allow posters to be put up on walls. PRIZES In order to encourage travel sellers to attend, Tourism New Zealand would like to invite participants to provide products or gifts relevant to your business to be included in the Business card lucky draw at the end of the training session. Please let us know by 5 October if you’d like to offer some prizes for lucky draw.

BROCHURE SHIPMENT Tourism New Zealand will not coordinate or subsidise collateral shipment for this event. We recommend Gateway Express from New Zealand to china. It is your discretion whether you choose to utilise this service or make independent arrangements, however should you choose to do so, please contact Pete ([email protected] or 04-920-2000) at Gateway Express International Ltd to obtain the correct custom documentation to complete prior to sending your items to them.

9

The deadline for collateral to be with Gateway Express International Ltd is Friday 18 September 2015. This allows for the freighting time, clearing of customs on arrival and on shipping to other venues. Gateway Express will consolidate all New Zealand Industry brochures to make the best use of air freight opportunities. You will be invoiced separately for your portion of the freighting cost and for customs duties and clearance charges in China. This will be based on the total weight of your shipment. Shippers should send their goods in strong, transport-worthy packing to Gateway Express International Ltd at the following address: Gateway Express International Ltd 22 Tacy Street Kilbirnie Wellington Attn: Pete Quirke Each package should be clearly and properly labelled for each destination as well as your contact name and address as well as a second address label addressed to: TOURISM NEW ZEALAND Frontline Training Road Show Room 2507-2508, Henderson Metropolitan Building No. 300 East Nanjing Road Shanghai , 200001 CHINA Attn: Emily Lin Please also clearly label and pack your collateral for each training city separately -Beijing, Chengdu, Guangzhou and Shanghai. We recommend a total of approximately 400 copies (100 per city) of collateral for the four training events. There are strict customs laws in place in China. Please do not place any soft toys, CD or DVDs in your package as it is highly possible that goods will be confiscated and delayed the clearing process. Goods should also be marked “Promotional brochures only, free distribution - Not for Resale” Please do NOT courier your brochures to each venue directly. If you wish to ship your brochures independently, please ensure that they arrive at Tourism New Zealand Shanghai Office by 30 September at the latest (allow a potential of one month in Customs). For brochures arriving independently please contact Tourism New Zealand to advise us to expect your material. Once the goods arrive in Shanghai, Tourism New Zealand will coordinate the on-shipping of your collateral to the other three cities.

10

HELPFUL HINTS AND ADDITIONAL INFORMATION The following are some ideas you may want to keep in mind when planning your trip. Key executive gifts: Small gifts/merchandising for each key executive i.e. pens, branded merchandising. But you will have to carry them with you rather than courier out as it is highly possible that goods will be confiscated and delay the clearing process. Money: It is recommended that participants travel with US Dollars and exchange these into RMB once in Beijing. It is recommended that all currency exchanges are completed at the airport or at any of the metropolitan banks. Always check commission rates in hotels before exchanging money. The Chinese currency is Renminbi (RMB) / Yuan. Exchange rate between NZD and RMB is 1:4.5. Credit Cards: All major Credit Cards are accepted in China. It is recommended that either Visa or MasterCard be carried, sometimes, American Express may not be accepted in some places. Please ensure that all limits have been confirmed prior to departure from New Zealand to avoid the possibility of problems occurring. Meals and Incidentals: All meals and incidentals will be the responsibility of each delegate. It would be recommended that you budget approximately US$50 per day. Tipping: Tips are not included in your participation fee, except where indicated. Telephone calls: Telephone calls from your hotel room are very expensive. Hotel charges for direct calls to New Zealand can be up to US$10 per minute. Cell Phones: Vodafone (021) mobile phones DO work in China Weather: Temperatures in Oct/Nov are pleasant in South China but could be cold in North& East China. Please bring your jackets to stay warm. Travel and Medical Insurance: Tourism New Zealand does not arrange for travel or medical insurance on behalf of New Zealand suppliers/RTO’s or Macro regions. Tourism New Zealand does not provide for any indemnity for loss or injury suffered by participants while in China. We recommend that you purchase a comprehensive medical and travel insurance policy prior to departure. Vaccinations: You may wish to contact your doctor to ensure that you are up-to-date with your Tetanus and Hepatitis A (Havrix) immunisations.

11