2007 Media Kit
CFO is a distinctive, global brand The CFO brand is unique and respected. CFO provides authoritative and well-researched editorial that executives know and trust. CFO is highly targeted and specialized. CFO targets finance executives providing the latest news, developments, trends, and in-depth coverage and analysis. CFO’s award-winning editorial provides the essential news and tools. CFO magazine and CFO.com explore the role of CFOs and senior finance executives with pragmatism and practicality. Their coverage of best practices, regulation and innovation is unbeatable.
We’re known for editorial excellence In 2006, CFO.com won the EPpy Award, presented by Editor and Publisher magazine, for the Best Internet Business Service for websites with fewer than 1 million visitors per month. In 2006, CFO.com won a highly-coveted Bronze Folio Award for Best B2B Online Website. In 2004 and 2006, CFO.com won awards from the American Society of Business Publication Editors for Best Overall Web Publication and Best Original Web Commentary. In 2004 and 2005, CFO.com won the prestigious Excellence in Journalism Award from The New York State Society of Certified Public Accountants.
C-Levels choose online over other media Their usage of the internet trumps other media. 55% of C-Levels have increased their web usage over the past 12 months. 50% have decreased their TV viewership. 47% have decreased their newspaper readership. 45% have decreased their magazine readership.
Source: @Plan, 2005
C-Levels view the internet favorably Why the web? When asked which media to include in ad campaigns geared toward them, over 60% recommended the internet – more than any other medium. 58% say the web is the place to find out about new products compared to only 20% who say magazines, 14% who say newspapers and 5% who say television. What’s the hook? According to a majority of C-Levels, advertising on the web gives products and services a more modern image than advertising with traditional media. 68% say that the internet has influenced a purchasing decision – more than any other medium.
Source: 2007 CFO.com Audience Survey and @Plan, 2005
We keep executives current Reasons finance executives say they rely on CFO.com to stay apprised: #1: CFO.com helps define the role of finance in today’s rapidly changing economy. #2: CFO.com has coverage relevant to their job. #3: CFO.com helps clarify complex issues. #4: CFO.com provides information that cannot be found elsewhere. #5: CFO.com helps them stay ahead of their competitors.
Source: 2007 CFO.com Audience Survey
Our readers are educated and influential Women 25%
55-64 11%
GENDER
AGE 21-34 29%
Men 75%
$250,000$499,000 15%
65+ 3%
45-54 27% Over $500,000 3%
HOUSEHOLD INCOME
35-44 31%
Under $100,000 37%
$100,000$249,000 45% Source: 2007 CFO.com Audience Survey
60% have a graduate degree.
We have an audience of decision makers
Other VP/SVP 2% 9% CEO/President/ Owner/Partner 14%
CFO/Controller 41%
Treasurer 2% Director of Finance 9% Business/General Manager 23% Source: 2007 CFO.com Audience Survey
JOB TITLES
Our readers have purchasing power CFOs who visit CFO.com exercise procurement authority over the following: Accounting/Auditing Services Budgeting & Planning 401(k) Providers Health Group Benefits Payment/Billing Solutions Insurance Corporate Travel Legal Services Outsourcing Risk Management Technology Services Telecommunications Source: 2007 CFO.com Audience Survey
93% 96% 57% 57% 64% 61% 39% 32% 36% 68% 43% 36%
Company size, by employees: 40%
36%
35% 30%
27% 25%
25% 20% 15% 10%
7%
5%
5% 0% Fewer than 50 employees Source: 2007 CFO.com Audience Survey
50-99 employees
100-499 employees
500-999 employees
1,000+ employees
Company size, by revenue: 30%
27% 25%
25%
23%
20%
15% 15%
10%
6% 5%
3%
0% Less than $10 million Source: 2007 CFO.com Audience Survey
$10-49 million
$50-99 million
$100-499 million $500-999 million
$1 billion +
’06 technology spend: 40%
36%
35% 30%
28%
25%
22%
20% 15% 10%
7%
7%
5% 0% Less than $100,000 Source: 2007 CFO.com Audience Survey
$100,000499,000
$500,000999,000
$1,000,0003,000,000
More than $3,000,000
Readers value the news and insight we offer Readers visit CFO.com to: Keep up with daily finance news
64%
Read opinion/commentary on current issues
55%
Read CFO magazine
41%
Research how other finance executives handle issues 40% Read White Papers
34%
Research vendors and technology providers
16%
Search for new career opportunities
15%
View Webcasts or videos
15%
Source: 2007 CFO.com Audience Survey
Tech habits and preferences: Dedicated to CFO: 63% receive CFO.com newsletters or email alerts. 54% also receive CFO magazine. 31% have attended a CFO.com Webcast. Visit CFO.com frequently: 22% visit CFO.com daily. 37% visit several times a week. 33% visit several times a month. Tech-savvy: 42% own a PDA. 33% own an iPod. 25% own a BlackBerry. 17% own a Mobile Messaging unit. Source: 2007 CFO.com Audience Survey
We offer variety to our advertisers CFO.com offers a range of branding and lead-generative opportunities, so you reach your desired audience the way you want. Banner Advertising
White Paper Library
Webcasts
Career Center
Email List Rental
Custom Sponsorships
Newsletters
Sponsored Text Links
Email alerts
Buyer’s Guides Sponsorships Microsites
For a custom proposal, please contact a sales representative.
Benefit from bold, attention-grabbing branding with banner advertising Targeted and ROS advertising placements, ranging from traditional banners to Interactive Messaging Units, capture viewers’ eyes and interest. HORIZONTAL BANNER 728x90 – 30k max
Targeted to homepage, specialized content channel or Run of Site. IMU 336x280 – 30k max
Targeted to homepage, specialized content channel or Run of Site. SKYSCRAPER 160x600 – 30k max
Targeted to homepage, specialized content channel or Run of Site.
Receive undivided attention…now and later with a CFO.com webcast These live, one-hour events, created jointly by the sponsor and CFO.com, are free and interactive – sure to leave a lasting impression. Attendees view an audio-accompanied presentation and communicate with peers and a panel of experts through polls and a Q&A session. The audience of senior finance executives register through a customizable process and all leads are delivered to you and available for mailing and follow up. Webcasts receive extensive promotion on the CFO.com homepage and through our newsletters with a banner and text link advertising campaign.
Remain accessible and continue receiving valuable leads Our On Demand feature allows every webcast to be archived and searchable on CFO.com, allowing busy executives to review presentations at their convenience. On Demand ensures that your presentation is available and viewable at all times, sending you qualified leads long after your live event has ended.
Send your message directly to finance executives with dedicated emails We have the most coveted proprietary email list of high-profile finance executives on the market. Our list contains only professionals who have requested sponsors contact them about special products and offers CFO.com deems relevant. Dedicated emails are a powerful tool for introducing your product, service or brand to influential corporate finance professionals. Get the undivided attention of our elite audience.
They’ve chosen us, now you choose them with a targeted newsletter placement Newsletter placements offer text messages in a clutter-free environment, so you stand out to your audience. With over 100,000 newsletter subscribers, you’re reaching a large and desirable audience. Newsletters provide a targeted opt-in environment focusing on a distinct topical area. Choose from these topical newsletters: • Accounting • Capital Markets/Banking
• Financial Software & Technology • Risks & Benefits
• Careers
• Smaller Businesses
• CFO Magazine Online
• This Week in Finance • Today in Finance
Maximize your exposure; get more results Newsletter placements consist of a text paragraph positioned at either the top or center, where it will gain attention of viewers. Our newsletters provide sponsors with a direct marketing environment, perfect for messaging that leads to a product or service website. Finance executives and other business influencers read our newsletters because they have chosen to receive them. New subscribers are added every day. Don’t miss the opportunity to reach thousands of readers.
No distractions or competitors, just you and your captive audience with CFO.com alerts
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Executives clearly see your message and you can easily target a willing and interested audience.
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Sample alert topics include: Auditing
Outsourcing
Benchmarking
Tax
Cash Management
Technology
FASB
A large portion of CFO.com’s audience most often navigates to the site through an email alert. We have over fifty email alert topics, and run one exclusive html banner in each alert.
Treasury
Select from over 45 topics!
Present your company as a thought leader by posting in our White Paper Library Executives value our White Paper Library as a resource for case studies and best practices. Not only do we promote your white papers to our audience, we also host your white paper and offer a lead-generative registration process. A Premium Sponsorship or a Featured Sponsorship will bring your service or product to the forefront and distinguish you from your competitors.
Effectively promote your content with a sponsored link Grab readers with your case studies, white papers, research or data. Readers see your content on the homepage where a special area is dedicated to promoting your message. Sponsored links (text-based paragraphs) can contain up to 250 characters, including a hyperlink.
Hand-pick your audience with Buyer’s Guide Sponsorships Premium content, such as Buyer’s Guides, feature a collection of articles and resources that address specific strategies and challenges for buying company-related services and products. The insight, analysis, trends, and guidance on a particular topic attract the targeted audience you want to reach. HORIZONTAL BANNER 728x90 – 30k max
Targeted to homepage, specialized content channel, Buyer’s Guides or Run of Site. IMU 336x280 – 30k max
Targeted to homepage, articles or Buyer’s Guides.
Leverage the strength of the CFO brand with a co-branded Microsite Sites are built and maintained by CFO.com with an easy-touse edit tool for you to upload and edit your content. Offer research, white papers, polls, and more to the CFO.com audience via your own Microsite. Choose your own URL and benefit from the marketing power and reach of CFO.com.
Advertising on CFO.com is effective and easy Very effective lead generation tactics according to B2B Technology Marketers in the United States by type of technology being marketed:
43% of readers say that CFO.com advertisements keep them informed of new products and services. Another 16% often click on the ads to learn more or research the product or service later. Source: eMarketer.com and 2007 CFO.com Audience Survey
Services
Software and ASPs
Hardware
WEBCAST
33%
41%
31%
BLOG
33%
35%
19%
WHITE
31%
35%
36%
PAPER
Find out how CFO.com can work for you Andreas Droste General Manager 212-641-9883
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Jason Sciarillo National Sales Director 415-505-2632
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Caroline Hickey Director of Marketing 212-641-9830
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Darren Carew Account Manager, Eastern Region 212-641-9843
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Jo O’Connell Business Operations Manager 212-698-9764
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Liz Tunick Sales Marketing Coordinator 212-698-9787
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Kim Kindya Webcast Producer 212-541-0580
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