Cashless & Access Take your event to the next level with cashless payment and access control

What is cashless payment? Satisfied visitors. More profit, less effort.

Cashless payment and access control – separately or as a package. Our integrated cashless payment and access control solution enables you to host an event like no other: your patrons will be celebrating instead of waiting and consuming instead of queueing. Real-time reporting creates transparency across the board, simplifies countless processes and prevents the risks and problems associated with cash transactions. In other words: you’ll need fewer staff to effectively manage more visitors. Shorter waiting times and straightforward payment methods have also been proven to drive up sales.

Events of all types and sizes use RFID technology Music festivals

Food Wine Beer

Sporting events

Arts, Film and Entertainment

Cultural events

Conferences Tradeshows

Conventions Expos

Stadiums and fixed venues

Festivals which use our service Exclusive partnership with Intellitix, the leading global provider

Swisscom Event & Media Solutions www.swisscom.ch/sem [email protected]

Why go cashless?

Common challenges faced by events Queue management • Reducing long line-ups • Speeding up payment processing

Lack of event insight & transparency • Improving next year's event • Selling the best products and services • Delivering the best event experience

Lack of control & cash handling • Managing the cash handling process • Minimizing or eliminating the cost of transportation and securing cash on-site

Increased musician‘s fee • Finding new revenue streams • Involve sponsors along the customer journey

Staff management • Reducing staff and security costs • Handling staff management centralized

Swisscom Event & Media Solutions www.swisscom.ch/sem [email protected]

Customer‘s benefits of going cashless One single wristband

Convenient top-ups

With our full suite of RFID solutions, guests only need one RFID wristband to access the event site, make convenient cashless payments, and engage with sponsored interactions. One single wristband does it all!

Guests can load credit onto their account easily with pre-event top-up online, through the mobile app or at a top-up station at the event. For the ultimate in convenience, guests can also enable the auto-top-up feature to automatically re-load credit to their account.

Fast transactions

Tap and go digital payment is super fast! No more fumbling for change.

Reduced lineup

Happy guests

No more waiting in long lines at vendor locations for food, drink or merchandise.

Guests spend more time enjoying the festivities. They get what they want, when they want it! Cashless is fast and simple to use.

Control of spendings

Increased security

View complete transaction history.

Protection from theft and loss.

Swisscom Event & Media Solutions www.swisscom.ch/sem [email protected]

Organizer‘s benefits of going cashless Increased sales revenue

Happy vendors

With advanced top-ups and faster transactions, experience an increase in on-site spending by 15-30%!

Increased sales and a simple post-event reconciliation process ensures vendors receive their payments quickly and efficiently.

Increased security

Real-time reporting

The cashless system is bank-grade secure. If a registered wristband is lost or stolen, it can immediately be deactivated and replaced without any lost credit.

No need to count or weigh tokens! All on-site purchases are instantly recorded digitally.

Reduced cash handling

Audience insight

All payments made on-site are processed digitally, simplifying your operations and reducing time and staffing costs.

A wealth of consumer demographic and purchasing data allows you to optimize your event and increase sales.

Brand amplification

Control & transparency

Involve financial partners into the customer journey and experience.

Swisscom Event & Media Solutions www.swisscom.ch/sem [email protected]

Gain a deeper understanding of what products and services your guests enjoy the most with accurate sales reporting.

The cashless guest journey Pre event

1. Buy tickets

2. Register online

• Visit the event website and click on the registration link • Create profile • Link RFID wristband or ticket to cashless account • Top-up in advance and enable auto-top-up

4. Spend with Cashless • • • •

Tap to start transaction Place order Tap second time to confirm Receive an email notification after every purchase

5. Top-up more

• Visit a top-up station on-site • Top-up on mobile app or online • Check balance at any time online or on-site

During event

3. Arrive

• Swap ticket to wristband

6. Engage with brands

• • • • • • •

Instant prize giveaways Photo booths Social media check-ins Interactive games Surveys and polling Scavenger hunts And more! Post event

8. Relieve & rebuy

• Continue to engage with events, vendors, and sponsors (custom targeted email communications, exclusive downloadable content, in-store promotional offers, pre-sale, etc.) • View transaction history

Swisscom Event & Media Solutions www.swisscom.ch/sem [email protected]

7. Automatic refund

• Get unspent cashless balance automatically refunded after the event

The difference

10 ways to increase on-site revenue by 15-30%

1. Closed-loop system Operates both online and offline, ensuring 100% uptime without any payment interruptions.

2. Pre top-up Guests top-up on the responsive online portal prior to the event.

3. Bonus incentives Rewarding guests with bonus credit (e.g. CHF 5 bonus for CHF 100 top-up) and contest giveaways boost top-up numbers prior to event.

4. Auto top-up Guests never need to worry about running low on funds. Their account automatically re-loads with credit once their balance drops below a predetermined CHF amount.

5. Shared family account Guests are able to pool their top-up funds together and link multiple wristbands to the same account.

6. Post-event refunds

Offering guests a refund on any leftover credit eases their mind and allows them to spend more freely.

Swisscom Event & Media Solutions www.swisscom.ch/sem [email protected]

7. Patron messaging and marketing communications For successful adoption of the technology, educate guests far in advance on how cashless works. Directional signage and communication on-site drives guests to top-up with ease at a top-up station.

8. Security and transparency

Every CHF spent at vendor locations is accounted for digitally in the system. Eliminate any counting errors that can occur when using physical tokens or cash. Our Cashless Payment solution is the only system to have achieved the Common Criteria EAL3+ Certification, ensuring bank grade security.

9. Optimized sales data

Making use of audience purchasing data during the event allows organizers to optimize sales operations on the fly.

10. Proven track record

Experience a lift in on-site sales from 15-30% and sometimes even more!