Business Plan

THE PULL OUT CORPORATION

CONTACT INFORMATION Mr. Geoffrey S. Miller, President The Pull Out Corporation 2429 Bryn Mawr Ave. Ardmore, Pennsylvania 19003 Web Site www.thepullout.com Company Contact: Mr. Geoffrey S. Miller Phone: 267-250-8144 E-Mail: [email protected]

TOOL PULL OUT UNIT

THE PRODUCT

Video of the Tool Pull Out unit.

Tool Pull Out unit ready for work at the jobsite.

WHAT IS THE PULL OUT The Pull Out is a mobile tool/utility box. It is fully removable, completely portable and height adjustable. In short, a dynamic work station. It fits in the back of a pickup truck or van and when removed, stands on legs and wheels, which lower to the ground, either manually or electrically.

WHAT THE PULL OUT CAN DO    

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Pull Out can be equipped with a complement of power tools, selected by the user or customized for a specific industry. There is space in the Pull Out for storing hand tools and hardware. The Pull Out is designed for transport in pick-up trucks and vans. It is easily unloaded by one person, to stand on its own drop-down, adjustable-height legs with wheels – for easy positioning at the job site. The Pull Out is the only device on the market which addresses productivity and profitability.

ABOUT THE PULL OUT CORPORATION

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Geoffrey S. Miller conceived of patented and founded The Pull Out Corporation. The Pull Out Corporation has been formed to develop, fabricate, and market new products to assist in increasing worker productivity and thus revenue and income. The Pull Out has been granted United States and foreign patent protection. The Pull Out is a registered trademark.

MANAGEMENT

Mr. Geoffrey S. Miller, President

Of The Pull Out Corporation

MANAGEMENT MR. GEOFFREY S. MILLER, PRESIDENT 

Mr. Geoffrey Miller; the founder of The Pull Out Corporation, invented and patented the Pull Out. His extensive engineering background has been honed by his hands on design philosophy. Mr. Miller has the unique ability to take an idea from conception or theory, build a model which then evolves into the working prototype. Mr. Miller then applies market needs and innovations to the prototype and transforms it into a precisely engineered, production ready product. His extensive knowledge of manufacturing processes and logistics will enable him to preside over The Pull Out Corporations day to day operations. Mr. Miller will work with our manufacturing partner to assure that our product meets the specifications and needs of the end user and is readily available to satisfy our retail partner requirements.

THE MARKETPLACE Market %

Pull Out Units Sold

Trucks Remaining

Wholesale Sales

100%

0

50,000,000

0

1.0%

500,000

49,500,000

$1,500,000,000

0.50%

250,000

49,750,000

$ 750,000,000

0.25%

125,000

49,875,000

$ 375,000,000

0.06%

30,000

49,968,750

$

90,000,000

0.03%

15,000

49,984,475

$

45,000,000

0.02%

10,000

49,990,000

$

30,000,000

In looking at the total market potential; a sales penetration of two tenths of one percent generates approximately $30 million in sales with gross profit projected at $20 million.

PROJECTIONS Year 1

Year 2

Year 3

Total

The Pull Out Units

1,300 units

2,720 units

3,980 units

8,000 units

Sales

$3,900,000

$8,160,000

$11,940,000

$24,000,000

Cost of Sales

$1,300,000

$2,720,000

$3,980,000

$8,000,000

Gross Profit

$2,600,000

$5,440,000

$7,960,000

$16,000,000

$25,000,000 $20,000,000 $15,000,000

Sales Cost of Sales Gross Profit

$10,000,000 $5,000,000 $0 Year 1 Year 2 Year 3 Total

MARKETING PLAN KEY RETAIL 

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Introduce the Pull Out through key retail partners that cater specifically to the allied trades like Home Depot, Lowes, 84 Lumber, Canadian Tire and others. Sell the Pull Out to retail that caters to the truck accessory market such as Pep Boys, truck dealers and independent truck customizers.

Offer consumers an incentive of five hundred dollars in Tool Money™  that  can  be  spent  in  the   retail location where they purchased the Pull Out (this will be tied to the successful execution of the warrantee card).

COMPANY

LOCATIONS

Home Depot

2200

Lowes

1450

Pep Boys

592

Sears Holding Corp

3800

HD Supply (White Cap Supply)

200

Canadian Tire

468

Woodcraft

80

Sutherland Lumber Co

67

Tractor Supply Company

738

84 Lumber Company

475

Ace Hardware Corp.

5000

RONA Inc

500

Home Hardware Stores

1000

McCoy's

85

Northern Tool & Equipment Co

62

TruServ Corporation

7000

Do It Best Corp

4300

MARKETING PLAN

MANUFACTURERS

Ryobi

Marketing Partners 

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Distribute press releases to ALL tool  manufacturers’  sales  and   marketing executives making them aware of our product and the significant increase in Tool Money™  that  will  be  available  in   our retail partners. Create enthusiasm about the Pull Out units ability to transform jobsite organization and productivity. Allow the tool manufacturers free use of the Pull Out trademark as an additional way to associate their brands with Pull Out organization and productivity.

Hitachi Black and Decker Porter Cable

Milwaukee Dewalt Bosch Delta Makita

Dremel Craftsman Grizzly

Jet Powermatic RIDGID Skil Tradesman

Shopsmith Husky Rockwell

PRIMARY OBJECTIVE The Pull Out Corporation will be able to control the toolbox market and tool innovation while building a brand so strong it will virtually prevent competition from entering the market.  Tool  Money™,  Retail  Incentive  – gives our retail partners an opportunity to up-sell the customer into spending more money on tools. Retailers will make money on the Pull Out, Tool  Money™,  and  additional  sales  generated  from  up-selling.  Tool  Money™,  Tool  Manufacturer  Incentive  – this will make the tool manufacturers scramble  to  figure  out  how  to  get  the  Pull  Out  buyer  to  spend  their  Tool  Money™  on  the   manufacturers  tools  instead  of  the  competitions.  By  allowing  them  to  freely  use  the  “Pull   Out”  name  to  be  associated  with  tools  that  fit  into  the  Pull  Out:  this  will  entice  them  to   market  a  “Pull  Out”  line  of  tools  in  an  effort  to  get  Tool  Money™  from  the  customer  in   addition to up-sells from both the customer and retailers effort. Most importantly - as a whole, this will provide a long awaited opportunity for tool manufacturers  to  design  new,  innovative  products.    The  “Pull  Out”  lines  of  tools  that  are   built for the Pull Out, will become the industry standard. This will associate their tools with productivity and increased profitability for the end user that ,of course, will own a Pull Out.

CURRENT STATUS 

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We have selected an award winning, state of the art plastics manufacturing company that specializes in low pressure injection molding of structural foam and structural web resins. Fine tuning our design for the six molds. Machining the molds comes with significant up front cost, but will allow us to manufacture nearly 2 million units before it needs to be refurbished. Promoting our Tool Pull Out to several key retailers and tool manufacturers creating enthusiasm for our spring release. Planning trade show attendance beginning with the National Hardware show in Las Vegas, Nevada May. The Hardware show will allow us to grow our retail base nationally into Ace, True Value, Do-it-Best etc. potentially growing our retail exposure by an additional 10,000 locations. It also allows us to lock tool manufacturers into designing their “Pull  Out”  lines  of  tools. Positioning the Pull Out – with its unique design, customized features, assortment of compartments and flexibility in the field – as the latest advance in productivity improvement  under  the  buyer’s  control.

CAPITAL REQUIREMENTS 

Allocation of funds

The Company is currently looking to borrow 5 million dollars. The proceeds are to be allocated accordingly.

Use of proceeds Molds

25

Marketing

10

Trade shows Operating income

5 20

Payroll

5

R&D

5

Insurance

5

Loan repayment Total

25 100

TOOLBOX MARKETPLACE TODAY 

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Included on this page are several types of toolboxes/worktables that can be hauled to, and used at the job site. This is what is currently  available  to  today’s  contractor. Storagemaster Rolling Work Bench: This is a fine workbench that has wheels and storage and is extremely durable. Although the wheels give it the ability roll around on flat surfaces, it is extremely heavy. The weight of this particular item makes it difficult to load into a pick-up truck, empty, with several strong men. Forget moving it off a truck when it is fully loaded. Portable Work Table: This can be unloaded from a pick-up truck by one person even though it is heavy. It is durable enough to be slid off the truck and onto the ground but this creates many safety issues. Classic Chest: Similar to the JOBOX on the following page. Both items offering a secure storage bin to be left around at a job site, but are little more than that. Extremely heavy, requiring several people to move it empty and when full, the tools are stacked onto one another. Wheels are available at an additional cost but it does not address transporting to and from the job site.

TOOLBOX MARKETPLACE TODAY

The tool boxes to the right are what is currently available to the contractor and  are  considered  to  be  today’s   standard. This type of toolbox can be easily transported to and from the job site but are attached to the truck and have little to offer in terms of increasing productivity.

THE FUTURE OF THE TOOLBOX 

Tomorrows contractor will need to be more mobile, organized and productive in their increasingly competitive industry. They will need to gain the advantage of being able to arrive on the jobsite unload, set-up, and begin working in a fraction of the time it currently takes them. The Pull Out satisfies each and every one of these needs. The Pull Out means business for the 21st century contractor.

TOOLBOX MARKETPLACE TOMORROW

STRUCTURAL FOAM PLASTIC UNIT FRONT

STRUCTURAL FOAM PLASTIC UNIT BACK

CUSTOMER USING A FLAT TABLE PULL OUT UNIT FOR THERE PLANTS

CENTER DOOR ELECTRIC PULL OUT UNIT

CENTER DOOR HYDRAULIC UNIT

CENTER DOOR HYDRAULIC UNIT IN TRUCK