Bike Futures Conferences 2015 Sponsorship and Exhibitor Information Pack

Bicycle Network • Bicycle Network is a health promotion charity • We work with our supporters to get “Make bike riding part of every day” • Australia’s largest and fastest growing self-funded community-based cycling charity with almost 50,000 members and over 130,000 friends nationally.

Advocacy Work to improve cycling conditions

Programs & Services Encourage people to begin and continue to ride

Events Deliver high quality, large scale bike riding events

- Improve and expand cycling networks

- Ride2Work

- Around the Bay

- Ride2School

- Policies and legislation to help support bike riding

- The Happiness Cycle

- RACV Great Victorian Bike Ride

- Workplace Riding programs

- Peaks Challenges

- Visual Bike Counts

- Ride the Night

- Supply and install bike parking and end of trip facilities

- RiderLog app

Bike Futures Program & Services Bike Futures Program & Services aims to develop the capability of local governments across Australasia to gain from all the benefits of More People Cycling More Often.

Professional Development • •

The Annual Bike Futures Conference Interstate Seminars and Workshops

Quantitative Services • •

Qualitative Services

Super Tuesday Bike Count (commuter count) Super Sunday Recreation Count

• •

BikeScope internet survey PinPoint consultation & analysis

Other Services • • •

RiderLog RiderView Leveraging of our Namebank – 330,000+

Bike Futures Conferences Purpose

Target Audience

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To discuss the opportunities and challenges in meeting the ever rising demand for bike riding in our communities.

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Over 300 attendances. 250 key decision makers attended the Melbourne Conference and Sydney Symposium in 2014.

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Key stakeholders wanting to transform communities into bike-friendly, economically thriving and sustainable environments. For example, -

What’s New In 2015

• •

Senior Traffic Engineers Infrastructure Managers Elected Councilors and Mayors Sustainable Transport Officers Transport Planners Recreation Officers Traffic & Transport Consultants

New conference structure including workshops and masterclasses First time to hold the Bike Futures Sydney Conference and a Cycling Tourism Conference in Launceston

Marketing and Communications E-communications • Targeted e-communications to previous delegates and other stakeholder groups • Bike Futures e-news to 2,000+ senior representatives from local government and related fields (bi-monthly)

Prints • Promotional brochure – direct mail to all councils across Australia and Bicycle Networks key stakeholders • Advertising in key Local Government and professional publications

• Bicycle Network e-news to 50,000 members (bi-weekly) and to 130,000+ friends (monthly)

• Advertising in state and national newspapers and media

Website

Social Media

• Advertising in dedicated Bike Futures Conference website (ongoing) Easily accessible via the Bicycle Network main website which has 230,000+ hits per unique hits a month • Promotion via websites and networks of key groups such as ALGA, VLGA, AITPM

• Social media promotion via Twitter, LinkedIn and Facebook including dedicated event coverage

Bike Futures Conferences 2015

Key Dates & Topics

Sydney Conference 11-13th August 2015

Melbourne Conference

Connecting Australia’s Next Great Cities

19 – 21st October 2015

Overcoming Barriers to Bike Riding

Cycling Tourism Conference (Launceston) 11-13th November 2015

Cycling Tourism – Jobs, Diversity, Business and Strong Communities

Updated structure for all conferences Day1

Day2

Day3

Technical Bike Tours

Conference Presentations

Workshops/ Masterclasses

Experts provide knowledge and practical solutions from recent infrastructure improvements

Australian and world experts presenting on practical topics including case studies and data driven programs.

Speakers Dinner

Conference Dinner

(invitation only, 15 seats)

(with keynotes)

Focus on local projects and programs including site visits. Led by project directors and managers wherever possible.

Sydney Conference 2015 Date

Tuesday 11th – Thursday 13th August 2015

Location

Parramatta Novotel Hotel

Key Topic

Connecting Australia's next great cities How can bikes help transform our next great cities? This year's Bike Futures Sydney Conference is proudly hosted by City of Parramatta one of Australia's next great cities.

Keynote Speakers

Gabe Klein Gabe has always viewed his work as a canvas to create a contribution, and is inspired by ventures that have a triple bottom line benefit, vs. strictly profit focused. He is perhaps best known as the first hire by Mayor Rahm Emanuel’s administration to run the Chicago Department of Transportation in 2011 which set about baking sustainability and livability into every project that CDOT undertakes. He was also the Director of Transportation at the District of Columbia (Washington D.C) from 2008 to 2010. D.C now has the US's largest bike share program and has led the way in innovative bicycle facilities. He was also a Regional Vice President for car-share company Zipcar and his development of public-private partnerships for the then novel concept saw D.C become the largest car share city in the US by membership and vehicles.

As Australian cities strive to become globally competitive and struggle with managing growth and structural change we are thrilled to bring Gabe to Sydney to reflect on how other major cities have taken the initiative to reposition themselves as a "city of choice" which successfully compete to attract investment, innovation and employees from around the world.

Melbourne Conference 2015 Date

Monday 19th – Wednesday 21st October 2015

Location

Abbotsford Convent, Collingwood

Key Topic

Building support for bike riding - Getting children riding again How can we tackle the big issues facing the health of our communities? How do we build support for bike riding in the face of opposition? How do we get children riding again? Especially riding to school and local destinations.

Keynote Speakers Kyle Wagenschutz - Bikeway/Pedestrian Program Manager, City of Memphis Kyle Wagenschutz was hired in 2010 as the first Bicycle & Pedestrian Program Manager for the City of Memphis, Tennessee. He worked to create the city’s first bicycle master plan and secure outside funding to build more than 150kms miles of new dedicated bike lanes and tracks in just four years. Bike riding in Memphis increased 500% while bike crashes dropped. In 2013, the Association for Pedestrian and Bicycle Professionals awarded Kyle with its Young Professional of the Year Award.

Dougal List – Manager, New Zealand Cycling Dougal has been at the Transport Agency for over six years. His background is as an urban planner, programme manager and change leader at the Agency, in local government and in consultancy. Within the Transport Agency his national role is to lead the Agency’s cycling priority across cycling which involves over 50 people across the whole organisation involved in projects, policy and behaviour change.

Launceston Cycle Tourism Conference 2015 Date

Wednesday 11th – Friday 13th November 2015

Location

Launceston Town Hall

Key Topic

Cycle Tourism - Jobs, Diversity, Business and Strong Communities Cycle Tourism's potential contribution to local communities. Cycle Tourism can bring jobs, business diversity and strength to communities struggling with the movement away from traditional industries.

Keynote Speakers Clayton Neil

ex Economic Dev. & Tourism Coordinator, Alpine Shire, NE Vic

Clayton oversaw the development of North East Victoria as a cycling mecca. He is an ex director of the North East Tourism Board. According to the 2014 RACV Tourism Awards: “Victoria's High Country is Australia's premier destination for recreational cycling, road cycling and mountain biking”

Evan Freshwater – Manager, New Zealand Cycle Trail Evan manages the development of 23 Great Rides that span the length of New Zealand. The trails have proved a catalyst for new businesses and are creating jobs and wealth in communities throughout the country. Tourism New Zealand research shows that around 4% of international holiday visitors do some sort of cycling while they are in New Zealand and spend more than other international visitors. Can the same happen in Australia?

Sponsorship Opportunities/ Investment 2015

Sponsorship Benefits Principal Sponsor

Major Sponsor

Naming Rights

A single conference

1 break out session

Opportunity to address/open during the conference

Welcome address; Closing address

Opportunity to chair

Acknowledgement on all marketing/promotional collateral A Syma booth to exhibit Sponsor profile in the handbook Advertisement in the handbook Editorial coverage in the handbook

3m x 3m





Full-page

 3m x 3m 

Full-page

Half-page

4 tickets (5 tickets for Launceston) 4 tickets (except Launceston)

2 tickets (3 tickets for Launceston) 2 tickets (except Launceston)

300 words + URL (4 emails)

250 words + URL (3 emails)

150 words + URL (2 emails)

Between presentations

Before and after sponsored session

4 times throughout the conference

 3m x 3m (with extras) 



6 tickets

Conference speakers dinner

1 ticket

Opportunity to provide own corporate signage



6m x 3m

Conference dinner

Logo displayed on website

1 break out session



6 tickets

Logo projected during the conference

Conference Exhibitor

1 break out session

1 break out session, or workshop/masterclass

Conference ticket

Opportunity to insert copy in pre/post event e-communication

Conference Sponsor

 Up to 6 banners

badge for rotating staff)

1 ticket

 Up to 4 banners

Up to 2 banners

Promotional/marketing collateral included in the pack







Promotional/marketing collateral displayed on the presentation download page

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



* See appendix for more details.

1 ticket (with additional

Up to 2 banners

Contacts

Bart Sbeghen Bike Futures Manager p. 03 8376 8836 m. 0418 231 686 e. [email protected]

Sam Sawaya Bike Futures Assistant p. 03 8376 8879 e. [email protected]

Appendix - Principal Sponsor Benefit Melbourne or Sydney

Launceston

$15,000 ex GST

$10,000 ex GST

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Exclusive Naming Rights to a single Bike Futures Conference 2015

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Opportunity to present a ‘Welcome Address’ on Day Two and Three

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Opportunity to present a ‘Closing Address’, end of Day Two

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Opportunity to chair/lead one individual break out session and bike tour or workshop/masterclass

•

Acknowledgment as Naming Rights sponsor on all marketing and promotional collateral produced for the conference

•

A 6m x 3m Syma booth space to exhibit products/service at the exhibition

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Sponsor profile, editorial coverage and full-page back cover advertisement in the delegate handbook

•

Six full passes to Bike Futures Conference

•

One ticket to invite only speakers dinner on night of Day 1 (15 guests only)

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Six tickets to Bike Futures Conference dinner (with opportunity for two seats at the head table)

•

Opportunity to insert copy (300 words+ URL) in four pre and post event e-communications

•

Opportunity to project logo on screens between conference presentations

•

Logo displayed on the conference website with hyperlink (May-November)

•

Opportunity to supply and display corporate signage at the conference (six pull-up banners subject to size/style approval)

•

Logo to be integrated on the event satchel and conference name badges

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Opportunity to include promotional material on the speaker presentation portal

Appendix - Major Sponsor Benefit Melbourne or Sydney

Launceston

$7,500 ex GST

$2,500 ex GST

•

Naming rights to one session, workshop or bike tour

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Naming rights to one session or workshop

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Opportunity to address/open one session or chair a workshop session

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Opportunity to address/open one session or chair/lead a bike tour or workshop/masterclass session

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Acknowledgment as a Major Sponsor on all relevant marketing and promotional collateral

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Acknowledgment as a Major Sponsor on all relevant marketing and promotional collateral

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3m x 3m Syma booth space to exhibit at the exhibition

•

3m x 3m Syma booth space to exhibit at the exhibition

•

Sponsor profile and full page advertisement in the delegate handbook

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Sponsor profile and full page advertisement in the delegate handbook

•

Four full passes to the Bike Futures Conference

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Two full passes to the Bike Futures Launceston Conference

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Four tickets to the Bike Futures Conference dinner (with the opportunity to seat one at the head table)

•

Two tickets to the Bike Futures Conference dinner (with the opportunity to seat one at the head table)

•

Opportunity to insert copy (250 words + URL) in three pre- and post- event e-communications

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Opportunity to insert copy (250 words + URL) in three pre and post event e-communications

•

Opportunity to project logo on presentation screens before and after sponsored session with verbal acknowledgement as a major sponsor of the conference

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Opportunity to project logo on presentation screens before and after sponsored session with verbal acknowledgement as a major sponsor of the conference

•

Logo displayed on the conference website with hyperlink;

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Logo displayed on the conference website with hyperlink;

•

Opportunity to supply/display corporate signage at the conference (four pull-up banners, subject to size/style approval)

•

Opportunity to supply/display corporate signage at the conference (four pull-up banners, subject to size/style approval)

•

Logo to be integrated on the event name badges

•

•

Opportunity to include promotional material on the presentation download page

Opportunity to include promotional material on the presentation download page

Appendix - Conference Sponsor Benefit Melbourne or Sydney

Launceston

$4,000 ex GST

$1,250 ex GST

•

Opportunity to chair one break out session or workshop during the conference

•

3m x 3m Syma booth space to exhibit products/services during the conference

•

3m x 3m Syma booth space to exhibit products/services during the conference

•

Acknowledgment as a Conference Sponsor on all relevant marketing and promotional collateral

•

Acknowledgment as a Conference Sponsor on all relevant marketing and promotional collateral

•

Sponsor profile and half page advertisement in the delegate handbook

•

Sponsor profile and half page advertisement in the delegate handbook

•

One full passes to the Bike Futures Conference

•

•

Two full passes to the Bike Futures Conference

One ticket to the Bike Futures Conference dinner with opportunity to a seat at the head table

•

Two tickets to the Bike Futures Conference dinner with opportunity to seat one at the head table

•

Opportunity to insert copy (150 words + hyperlink) in two pre and post event e-communications

•

Opportunity to insert copy (150 words + hyperlink) in two pre and post event e-communications

•

•

Logo projected on presentation screens four times throughout the conference accompanied with verbal acknowledgment as a Conference Sponsor

Logo projected on presentation screens four times throughout the conference accompanied with verbal acknowledgment as a Conference Sponsor

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Opportunity to include promotional/marketing collateral in the event pack (subject to size and weight restrictions)

•

Opportunity to include promotional/marketing collateral in the event pack (subject to size and weight restrictions)

•

Opportunity to include promotional material on presentation download page

•

Opportunity to include promotional material on presentation download page

•

Opportunity to supply and display corporate signage at the conference (Two pull-up banners subject to size/style approval)

•

Opportunity to supply and display corporate signage at the conference (Two pull-up banners subject to size/style approval)

Appendix - Conference Exhibitor Benefit Melbourne or Sydney $2,500 ex GST

Launceston $1,000 ex GST •

One and a half day presence - Day 2 (full day conference presentations) and Day 3 (half day of workshops)

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A 3m x 3m Syma booth and power outlet

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One full pass to the Bike Futures Conference

•

One ticket to Conference Dinner

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Booth signage (1 x fascia sign, 26 characters)

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Two spotlights for the booth space

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Exhibitor profile included in the delegate handbook

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Additional name badge produced for rotating exhibitor staff

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Morning/afternoon tea and lunches provided for one exhibitor