BARRA FIT BOOT CAMP Barra Fit Boot Camp Schools Marketing Plan

√ Marketing Strategies to bring in new students: Advertise the Boot Camp together with the Anti Bullying Campaign in order to reach out to the moms, babysitters, sisters and so forth that are always at the schools with the kids. Advertise the boot camp to women that show up at the schools looking for jiu jitsu classes. Advertise the Boot Camp at the end of the kids classes while the moms, babysitters, sisters and so forth are at the school. Then you have a change to invite them to participate in person. Advertise the Boot Camp at the end of the adults classes and encourage them to invite their wives, girlfriends, moms, sisters and friends to participate. PS: It is essential to be influential, nice and excited about the program while speaking of its differentials. √ Marketing Strategies to bring in new students from your community: Poster: Print more than one poster. Place them in businesses around your school. Create partnerships in your community, you promote their business and they promote yours. Ideal places to partner with would be hair salons, women boutiques, beauty stores, sporting goods stores and so forth. Be creative. We must think outside the box in order to bring the most number of women to our boot camp.. Flyer: Hand out flyers in places where you can find the targeted public. Places such as schools, parks, shopping centers, malls, beach and so forth. When talking directly to the public we must be cordial, kind, polite, excited about the program and knowledgeable about it so we can answer any question asked. Have Discount Packages: People love to get discounts and feel rewarded about things therefore you have to encourage your students to bring their friends to join in and offer them a discount for doing so. Go to our Coupon folder where you will find some coupons available. You can also attach them to the flyers and posters.

BARRA FIT BOOT CAMP Barra Fit Boot Camp Schools Marketing Plan

√ Marketing Strategies to promote your event online: Use every single social media out there that you have access to. Such as Facebook, Instagram, Twitter, etc. Use them as much as you can in order to promote your program. Advertise it on your school website especially during April. Google Aword: This link offers a $75 credit to those that sign up with Google Adword. HYPERLINK "http://www.google.com/ads/adwords-coupon.html" \t "_blank" http:// www.google.com/ads/adwords-coupon.html The program is self explanatory and has several videos and articles on how to proceed when creating your campaign. The cost for this service should not be more than $25 however it can change according to the number of clicks your ad receives during the month. We suggest the school contact one of their reps in order to set this up and get all the necessary information on it. Basically, the search works accordingly to the key words you use in your campaign material. Therefore it is important to choose words that are related to the BOOt Camp. You have limited space so choose your words wisely, try not to use GB, Jiu Jitsu. The words have to be chosen with your target public in mind. Since we are promoting a Boot Camp we should then use words such as Weight loss, Bootcamp, Workout, Discount, Summer, Women, Fitness...

BARRA FIT BOOT CAMP Barra Fit Boot Camp Schools Marketing Plan

Starts

Tips

Duration

Marketing Initiative

Where

April 10th

Print Posters

School and Partnerships.

-Use the material available at the GB Marketing Store. The designer did an amazing job.

During April and May.

April 10th

Print the Infographic

School Reception

-Have you ever seen our Infographic? It’s really, really, really nice. Check this item out at the GB Marketing Store.

During April and May

April 10th

Print Flyers

School, Starbucks, Partnerships. You can go to public places around your school.Parks, Beaches, Centers and etc

-We have an awesome and very interesting flyer in our Marketing Store. -It will help you advertise your school’s Boot Camp Program. PS: Remember that here you can print the discount coupons to your campaign.

Promote the Barra Fit Boot Camp in your community twice a week during the month of April. If possible once during the week and once on the weekend.

April 12th

Final Class Message

Kids Class Fundamentals Cla. Advanced Class Black Belt Class

Take the opportunity to talk about the boot camp and invite moms, wives, girlfriends, freinds, sister, etc Ask your students to invite all the women they know.

April Twice a Week.

BARRA FIT BOOT CAMP Barra Fit Boot Camp Schools Marketing Plan

Marketing Initiative

Where

Tips

Duration

April 15th

Change the header of your school’s Facebook page

Facebook

- An awesome facebook header can be downloaded at the marketing store.

15th April to 15th May.

April 15th

Write a post about the camp on your school’s Facebook page

Facebook

- Use the barra fit facebook shared images available at the marketing store

During April.

April 15th

Video BARRA FIR BOOT CAMP

Facebook School site

- Use our video to promote the camp.

During April.

April 16th

Create a Facebook add Campaign

Facebook

- Get more info

During April.

April 16th

Write a blog post on your school’s website news page about the camp and provide info on how to register.

Your schools website

Use the material available at the GB Marketing store

During April.

April 17th

Google Adword:

Internet

- Get more info

During April.

Starts

HERE

HERE

BARRA FIT BOOT CAMP Barra Fit Boot Camp Schools Marketing Plan

Starts

April 27th

Marketing Initiative

Where

Offer a free Barra Fit Boot Camp Class for all prospects

APRIL

Throughout the Campaign

Tips

Duration

Your school

This is a great opportunity to sign students up.

One Day

Follow up and update your campaign regularly.

-Use the materials we provide you with.

After the Marketing initiative has been started.

Good Luck! Do Your best! King Regards, GB ASSOCIATION