2012 Adventure Boot Camp Sponsorship Proposal

About Us Adventure Boot Camp is an outdoor fitness programme that focuses on motivation, team work and fun to create positive physical changes for women of all shapes, sizes and fitness levels. A “camp” is four weeks long – one hour of exercise per day. Camps run from Monday to Friday and take place before or after work. Ladies can choose to attend three or five days per week. All classes take place outdoors, in beautiful, invigorating environments. Exercises include circuits, skipping rope, mat work, core conditioning, cardio, hikes, team games, weights and much more.  No two days are alike and campers never get bored, ensuring they stick to the full programme and achieve great results.  Teamwork is the keyword in these camps and everyone encourages each other to do their best.  We cater to women of all fitness levels and everyone trains at their own pace.     

Adventure Boot Camp started with a mere 30 ladies in September 2005 at Kirstenbosch Gardens, Cape Town. This camp still maintains its success today, as do the other 100 camps across SA. From Polokwane to George and everywhere in between, we now have an average of 3000 campers a month! We sign on additional franchisees twice a year and are continuously growing year on year. Our camps are strategically located in all the major suburbs of the following cities: Cape Town · Durban · George · Johannesburg Nelspruit · Paarl · Pretoria · Polokwane · PE · Potchefstroom · Stellenbosch · Somerset West

Camp Facts While Adventure Boot Camp keeps on growing, the feel of each individual camp remains familiar and small. In essence they become communities of like-minded women who, with the absence of music, interact with each other and their trainers far more than at an ordinary gym. It’s no surprise that word of mouth is by far ABC’s most successful marketing tool!

Attendance  Each camp has a maximum of 45 ladies.  There are currently 100 camps running nationwide.  Currently 3 000 women do ABC at one time, with numbers growing steadily.  On average, 30 000 women do ABC annually.  Each camp runs for four weeks and there are 10 camps per calendar year. 2012 ADVENTURE BOOT CAMP CALENDAR CAMP #

CAMP 1

CAMP 2

CAMP 3

CAMP 4

CAMP 5

CAMP 6

CAMP 7

CAMP 8

CAMP 9

CAMP 10

Start Date

09-Jan

13-Feb

19-Mar

23-Apr

28-May

09-Jul

13-Aug

17-Sep

22-Oct

19-Nov

Finish Date

03-Feb

09-Mar

13-Apr

18-May

22-Jun

03-Aug

07-Sep

12-Oct

16-Nov

14-Dec

Camper Profile - Who am I?  Female, on average 35 years old, but I can range from 17- 60.  Busy, educated, working mother.  Affluent, I have disposable income.

 I am not a fitness-freak but I am aware of the importance of health and exercise.  I look for convenience and because I work long hours, I don’t want to think when I get to gym, I want to be told what to do.  I love ABC because it’s outdoors, it’s personal and it has a social element – I could go to a personal trainer but I want to wind down from the day, talk to other like-minded women who understand my lifestyle and get fit at the same time.  I first started ABC because it wasn’t a lifetime commitment but soon discovered that it suited my goals and lifestyle perfectly and I have now adopted it as my exercise routine.  Initially, I wasn’t loyal to many health and wellness brands but as my body changed, I looked for brands to compliment my new-found lifestyle.  I look up to my trainer – I value the fact that she motivates me everyday. I trust her, and value her input.

· Marketing Material · · PR · Advertising · · Events ·

· 1st Day of Camp · Trainers · · Additional Opportunities · · Camper Feedback · · Awards ·

· Website · Newsletters · Social Media · · “ABC’s of Camp” · Email Signatures ·

1st Day of Camp On the first day of camp, all our ladies get an envelope containing marketing material / discounts from our sponsors. Between 3 000 3 500 envelopes are distributed every camp and as a sponsor, you would have access to these envelopes.

Camper Feedback Every month we send all our campers feedback questionnaires regarding their thoughts on our sponsors. This is sent to you at the end of every camp and has proven to be very insightful.

“ABC’s of Camp” Mailer All campers receive an info mail at the start of camp, covering valuable information such as camp location and trainer details. Your logo, website and a description of your brand as well as any camper offers are included.

ABC Trainers Campers relate to them, value and trust their input and therefore emulate them when it comes to fitness and the brands that they associate with. All trainers countrywide wear the ABC Trainer T which includes our sponsor logos. Trainers are also educated on all our sponsors and therefore act as your brand ambassador at camp!

Additional Opportunities Branding opportunities are endless and can be tailored according to your needs. Additional options include: Measuring tapes, stop watches, trainer lanyards, camp beacons, etc. Campers also receive prizes at the end of camp for the Fastest Runner, Most Spirited and Toughest Cookie. These hampers are made up of various products from our sponsors e.g. wristbands, caps, etc. Hampers can be named after the Sponsor e.g. The Women’s Health Hamper etc. A total of 170 hampers are handed out annually and you have the opportunity to provide prizes for one of these awards should you be interested.

Signature All emails sent from Head Office and our franchisees include your logo. with a hyperlink through to the Sponsor Page on our website.

The ABC Newsletter We send a weekly newsletter to approximately 6 000 past and present ABC campers in Cape Town and a national newsletter once per camp to approximately 18 500 campers outside of Cape Town. These include general information about our camps as well as upcoming weekend events, recipes, etc. As a sponsor, your logo is displayed at the bottom of every newsletter with a link to the Sponsor Page. We also have space to feature you in one newsletter per camp for which you would provide us with content.

ABC Website All ABC communication drives campers to our website. Registrations, queries, etc are all done online and this translates into an impressive monthly average of 2 million hits, 20 000 unique visitors and six page views per visitor, making it one of the biggest websites in its category in SA! Your logo, a description of your brand and a hyperlink to your site appears on the Sponsor Page. Your logo also appears at the bottom of every page on the ABC website. Should you have a Facebook page, a link to this page will also be included in the Facebook section of our website.

Online Banners Due to our favourable website stats, we successfully launched online banners on our website in 2011. Banners receive an average of 48 000 impressions every month and as a sponsor you are entitled to advertising space. Banners are available on the Home Page, Register Page and Camper Zone - the three most visited pages on our website.

Social Media Our new national Facebook and Twitter pages, which launched in May 2011, are growing exponentially! Facebook currently has 2290 members and we have 170 people following us on Twitter. On Facebook, a description of your brand and a link to your website is included on a tab dedicated to our sponsors. We also include ad- hoc status updates and tweets which mention our sponsors, and should you have a Facebook Page, we will add a link to it on our page.

ABC Website

Facebook

Marketing material Part of our marketing strategy includes the distribution and placement of various marketing materials which include all our sponsor logos. We distribute our marketing material through events and trade shows, residential and institution drops, magazine inserts and at camps and ABC events.

Brochures, Free Passes & Buddy Passes 520 000 brochures are distributed nationally within residential areas, schools, events and trade shows. 46 000 buddy passes are distributed at camp every year. The buddy pass allows campers to bring a friend to camp for a day and it has proven to be one of our best sources of referrals. The 115 000 free passes work on the same premise as the buddy pass but are given to non buddies at events and races.

Posters

Certificates 10 000 certificates are distributed annually to campers who have completed a camp. These are then proudly displayed at home and work and have served as a great ABC conversation starter.

Poster

1 300 posters are distributed nationally within restaurants, schools, sports institutions and malls.

Certificate

Buddy Pass

Advertising and PR We enjoy a considerable amount of exposure via newspapers, television, web, radio and print media. With a dedicated team focused on PR, we have a continuous stream of media presence at our camps and encourage media to participate in them.

In the first six months of 2011, ABC received PR to the value of R11 Million and because all communication drives readers to our website, this translates into PR for your brand. Trainers wear the ABC Trainer T, which includes sponsors’ logos, when media take photos / film at camp. Our strategy also includes advertising in newspapers, magazines and websites. All full page ads include your logo and in 2011, we placed numerous ads in Fitness, Women’s Health and Jump Magazines, as well as many local community papers.

Events We participate in numerous events during the year and always try to include our sponsors. We also ensure that trainers / promo girls are wearing their ABC T’s which include our sponsors’ logos. Some of the events we have participated in during 2011 are: Blisters For Bread The Baba Indaba Discovery Big Walk Look & Feel Good Expo Spar Ladies Race Wedding Expo Total Sports Ladies Race The Women Show Look & Feel Good Expo 94.7 Cycle Challenge Sisters With Blisters Spier Bridal Expo What Women Want Expo

This proposal serves as an outline and we are more than happy to tailor it according to your specific needs. The sponsorship fee is R85 000 (ex Vat) per annum. For more info, please contact Danica Bloomberg: 021 447 27 46 ∙ [email protected]

I look forward to your feedback!