Australia’s Northern Territory

strategic market for tourism investment, with a long established reputation as an iconic tourism destination and its geographic location, on the doorstep to Asia, the fastest growing outbound travel

Australia’s Northern Territory is a

market in the world. The Northern Territory is experiencing

solid growth in visitor numbers and a strong performing economy.

An Invitation to invest

Chief Minister of the Northern Territory, The Hon. Adam Giles MLA The tourism sector is a priority for the Northern Territory Government. In 2015-16 over $100 million will be invested in tourism marketing and public sector infrastructure, such as roads, national park infrastructure and urban precinct development to position the tourism sector as a key economic driver. As part of the 2015 Budget, around $130 million is being provided to improve Northern Territory national parks as well as arts and cultural activities that will have flow-on benefits that support our tourism industry. Infrastructure expenditure that connects the Territory is being boosted through a significant transport infrastructure program worth $587 million. We are investing $28 million on tourism marketing, focused on both domestic and international activity. Another $3 million is available over three years for enhancement of our rich pioneering and military heritage sites. Our aim is to grow the visitor economy to $2.2 billion by 2020, through collaborative efforts across industry and government. The Territory is on track to reach this target if current growth continues. Pivotal to this success is investment in new and enhanced tourism experiences. In 2015-16 $4.75 million is being provided for new improved tourism products on the ground, funding more than 90 businesses across the Territory including on the Tiwi Islands, in Katherine, Arnhem Land, Tennant Creek and Alice Springs. A further $5 million in funding, which is part of the Government’s $100 million ‘Boosting our Economy’ package, will also allow local business to fast-track new projects through an accelerator round of the Tourism Infrastructure Development Fund. Investment opportunities exist across the Northern Territory, particularly for accommodation, to meet current tourism demand and growing corporate interest on the back of numerous new resource, energy, construction, agriculture and defence projects. With our unique natural landscapes and rich cultural diversity, excellent opportunities also exist to develop new and enhanced immersive nature-based experiences, innovative visitor attractions and services that leverage our existing assets and capture growth from new and emerging markets. Strategically positioned close to Asia, the Northern Territory is a competitive destination for investors looking to expand their tourism portfolio into growing Asian markets and the Northern Territory Government is actively seeking private capital investment. I encourage you to contact my team who can assist you to take advantage of the opportunities on offer.

Hon Adam Giles MLA Chief Minister

Iconic Tourism Destinations

Darwin Waterfront The Northern Territory has a strong, vibrant and multi-faceted economy and a long established reputation as a unique tourism destination centred around its extraordinary natural landscapes and rich aboriginal culture. The capital city of Darwin, situated on the doorstep to Asia, is Australia’s second fastest growing capital city. Darwin is home to a state of the art convention centre, casino, some 4500 accommodation rooms, numerous attractions and an award winning international airport. Just a two hour drive from Darwin is the internationally renowned Kakadu National Park, World Heritage listed for both its unique natural environment and its living aboriginal culture.

Yulara

GOVE JABIRU

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Anzac Hill, Alice Springs At the physical heart of Australia and framed by the picturesque MacDonnell Ranges is Alice Springs, a modern town with a convention centre, casino and 1400 hotel rooms; just three hours flying time from most major ports. West of Alice Springs, and directly accessible by air through the resort town of Yulara, is undoubtedly Australia’s most famous icon Uluru (Ayers Rock).

Northern Territory Tourism Regions

Industry Highlights ECONOMY

WORTH OF

LARGEST EMPLOYING

VISITOR ECONOMY

INDUSTRY

$1.6b

11.5% OR

15,200 PEOPLE DEMAND

TOTAL GROSS VALUE ADDED

SPEND IN THE NT

8

5.0% INCREASE

ON PREVIOUS

YEAR

NIGHTS

SUPPLY - ACCOMMODATION

4,549 ROOMS $181 $124 AVERAGE

REVENUE PER

AVAILABLE ROOM

TRIP SPEND

$1,253

SEASONAL MOVEMENT OF OCCUPANCY RATES

66%

1,388 ROOMS $116 $70

AVERAGE

ROOM RATE

8,448 ROOMS

ALICE SPRINGS 70%

54%

June Quarter 2015

55%

March Quarter 2015

ROOM RATE

55%

68%

AVERAGE

DARWIN

DARWIN ALICE SPRINGS

December Quarter 2014 66%

HIGHER THAN NATIONAL RATE OF 2.6%

LENGTH OF STAY

BILLION TOTAL VISITOR

84%

3. 6% PER ANNUM AV ERAGE ANNUAL GROWTH RATE

AVERAGE

$1.98

September Quarter 2014

DAE FIVE YEAR OUTLOOK

IN THE NT 2014/15

REVENUE PER

AVAILABLE ROOM

DARWIN

SUPPLY - AVIATION

1.48m

*

ALICE SPRINGS

INBOUND AIRLINE SEATS

Sources: Economy: Tourism Research Australia State Tourism Satellite Accounts 2013-14 and Deloitte Access Economics September Outlook – Department of Treasury and Finance. Demand: Tourism Research Australia National Visitor Survey and International Visitor Survey results; Year Ending December 2015

458,500 233,000

ULURU (AYERS ROCK)

Supply - Accommodation: Australian Bureau of Statistics’ Survey of Tourist Accommodation Year Ending June 2015; Catalogue number 86350do008 - Tourism Accommodation Small Area Data Northern Territory.

* Darwin domestic, regional and international. International capacity is an estimate derived by Tourism NT based on (a) Seats available exclusively to Darwin and half the seats operated through Darwin.

Supply – Aviation: Bureau of Infrastructure, Transport and Regional Economics Aviation Statistics; Year Ending December 2015.

Freepik www.flaticon.com CC By 3.0

Why invest? Australia’s Northern Territory is a strategic market for tourism investment, with its long established reputation as a global tourism destination and its geographic location on the doorstep to Asia, the fastest growing outbound travel market in the world. The Northern Territory is experiencing solid growth in visitor numbers and a strong performing economy. The Northern Territory is poised for growth with incoming investment accelerating the potential of the region. Investing now provides a strategic opportunity to position your business in the Northern Territory and ride the wave of prosperity. Proximity to Asia is the Northern Territory’s advantage The Northern Territory holds an enviable location as Australia’s Gateway to Asia. Darwin is closer to Asia than any other capital city in Australia, within four hours by flight: •

•

To the north - 8 capital cities, 36 major trading ports, 69 international airports, and 485 million people – just over 20 times Australia’s population. To the south - 6 mainland capital cities, 20 major trading ports, 23 international airports, and just under 23 million people

In order to promote private sector participation in the major infrastructure required to develop the north of Australia the Australian Government has announced a $5 billion Northern Australia Infrastructure Facility. This initiative demonstrates a significant commitment to build Australia’s north, and importantly, will boost major infrastructure project developments that will have flow on benefits to the tourism sector. Strong Economy The Northern Territory has been enjoying a period of strong economic growth, outperforming the nation across most economic indicators. The tourism sector has seen significant investment in recent years and the Territory’s superior economic performance has assisted to diversify the travel market, particularly in Darwin, which receives robust corporate travel and business events visitation, alongside the traditional leisure market. The future outlook is strong with Deloitte Access Economics estimating that the Northern Territory economy will grow by an average of 3.3 per cent per annum over the five years to 2019-20, higher than the national average. Future outlook for the NT 2015-16 to 2019-20 Northern Territory Australia

4.0 3.3 2.6

2.9

With more than half the world’s middle class predicted to come from Asia by 2020, the Northern Territory’s proximity provides a key competitive advantage.

1.6

1.5

Australian Government’s commitment to developing Northern Australia Northern Australia’s economic development is a priority for the Australian Government who see it as vital to the nation’s economic future, long-term security and regional engagement.

GDP/GSP Growth %

Private Consumption %

Deloitte Access Economics Outlook March 2015

Population Growth %

Open for Investment

Investment Services

The Northern Territory provides unlimited opportunity for investors to develop, expand and acquire tourism assets:

Tourism NT provides the following services free of charge: •

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vast areas of land available for greenfield development in prime locations in CBD and coastal areas opportunities to invest in short-term accommodation, luxury lodges, camping facilities, and resorts exceptional natural landscapes and a rich cultural heritage from which to build experiential nature based accommodation, immersive tourism attractions and experiences, adventure tourism, wildlife tourism and wellness retreats opportunities for public-private partnership in transport infrastructure projects, including airports, cruise terminals and roads.

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• • • •

research data and market insights (where available) to support the development of your business or project introductions to relevant agencies across the Northern Territory Government to aid the approval processes for your project access to networks to suit your business requirements advice on grants and support programs to assist your business coordination of site inspections feedback on development proposals and high level advice on the strategic direction of tourism in the NT to enable you to align your investment aspirations.

Contact Valerie Smith Director – Policy and Planning T +61 8 8999 3939 M +61 401 115 670 E [email protected] www.tourismnt.com.au

Tourism NT GPO Box 1155 Darwin NT 0801