As Easy to Recycle As it is to Purchase: Sony’s National Takeback and Recycling Plan NAHMMA Conference Oct 11, 2007 Douglas Smith
Why? • History •Pr...
As Easy to Recycle As it is to Purchase: Sony’s National Takeback and Recycling Plan NAHMMA Conference Oct 11, 2007 Douglas Smith
Why? • History •Product Design and Supply Chain Management • Trend of regulations • Exceed customer expectations
Sony – Continuing Progress La un
Na l a ti o un n ch al ed tak eb
ch ed c o M Pr NE N o d ns u t PS ak m uc e I– eb ts Er 10 Ba w eac te “l e a w w 0% k tte st ts as ar e r ds te ta y re re re lk h c cy t es ip yc ” cy cl t l p cl in e ol in g CR ic g y T g 1990 1996 1999 2002 2005 l1993 as s M N
ac k/
re cy cl in g
2008
2011
1999 Pilot Results showed funding for local collection was largest obstacle 2000 Launched statewide drop-off infrastructure with WM. 2007 Expanded MN model nationally
Expanding Life-Cycle Mandates Design
RoHS Mandates/ Energy Efficiency/Design for Recycling
Manufacture/ Sourcing
Supply Chain Mgmt.
Mkt. Access and Sale
RoHS Mandates, EPEAT, EcoLabeling and Shipping
Collection, Reuse, Recycling
IPR, EPR, ESM, BMPs, TBM, Trade Bans
Oregon
Michigan
Producer responsibility with manufacturer fee; based on WA model
DEQ to develop proposals for e-waste program & landfill ban
2007 U.S. E-Waste Recycling
Montana
New York
State to initiate public education program on e-waste management
Grant program funded by state; IT producer responsibility
Producer responsibility for PCs and notebooks
MS
AL
Mississippi Task Force to report 2008; landfill ban
DE
New Jersey ARF on CRT products; Producer responsibility fee based current sales
Maryland Dedicate landfill fees to electronics recycling
FL
Proposal to add TVs to e-waste law with registration fees
Virginia Electronic wastes study; report by 2008
MEXICO Puerto Rico
(March 12, 2007)
North Carolina
ARF on TVs, producer responsibility for computers
Puerto Rico
Task Force to report 2008; landfill ban
South Carolina
Connecticut Producer responsibility fee based on current sales; ARF on CRTs
Arkansas
Kentucky
ARF on CRT products; producer responsibility based on current sales
RI
NJ
GA
LA
Colorado State grants to nonprofits to expand electronics recycling
MA
SC
Illinois Producer responsibility fee current sales
CT
NC
TN
AR
HI
Rhode Island Producer responsibility fee based on current sales weight
VA
KY
OK
VT NH
NY
MI
IA IL
Minnesota
New Mexico
WI
UT
Producer responsibility with manufacturer fee
Producer responsibility; ARF on CRT products
ND
Utah
Producer responsibility fee based current sales
Vermont
CANADA
Hawaii
Producer Responsibility
Partial Producer Responsibility
Legislative proposal under final development
Producer responsibility
Electronic wastes Advanced Recycling Grant program funded with fee based on study and report Fee by state, not current sales manufacturers Vertical lines represent bill did not pass
Tennessee
Producer responsibility for IT
Market or Waste Share Allocation Historical brand Sales and waste Volume
1970
CRT
New brand
1990
LCD, Plasma
2010
OLED
2030 ?
?
•15 year phase shift from purchase to waste •Recycling 1990 CRT has no relevance on LCD or OLED design •New brands/labels from Contract manufacturers have •no legacy, therefore •no cost and •no incentive for green design = Importing Harm
Time
Mainstreaming is Evident “Unconcerned” segment dropped 7% in 2006, while the “LOHAS” and “Naturalites” grew to 41%.
2005 LOHAS: Lifestyle of Health and Sustainability
14%
2006 Source: The Natural Marketing Institute
National Consumer Electronics Recycling “as easy to recycle as it is to purchase ” n
n
Sony is striving to provide the ultimate closed loop cradleto-cradle product experience The Sony Take Back National Recycling Program is an important step in providing responsible product life-cycle management
Sony
Suppliers
Consumers
WMI
Program Description n
n
Partnership between Sony and Waste Management Inc to create a National Free and Convenient Electronics Recycling Network Covers • • • •
n
All products, All Manufacturers, Sony Branded Products at no cost, Easy for all other brands to join
Consumer can drop off their old product at any listed Waste Management Location • • •
Begin with 75, expand to 150 by end of year 1 Will have one within 20 miles of each of our 55 retail locations Mail-back option
Program Goals n n
n
n
As easy to recycle as it is to Purchase 95% of US population will have drop off depot within 20 miles of home For every pound sold, one pound gets collected and recycled Approved/certified management systems for all e-waste processors
Summary n n
n
n
Free and Convenient to all customers Recycling one pound for every pound sold would offset raw material mining from earth The WM network is open to all, including retailers E-waste will be collected recycled when its as easy to recycle as it is to purchase.
