Appendix CC Top Advertiser in Media Companies

Top Advertisers Among Media Companies: 2006. ($ In Millions) Rank

Name

Global Spending

U.S. Spending

7

AT&T

NA

2341

8

Time Warner

2136

1838

14

Verizon

NA

1837

15

Walt Disney

1755

1438

18

Sony

1620

1117

27

News

1104

871

38

Vodafone

813

0

41

Microsoft

769

447

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies: 2006. ($ In Millions) Contd.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

43

Viacom

735

654

44

France Telecom

730

6

53

Vivendi

614

107

Rank Among Marketers

60

Telefonica

549

2

Algeria

71

Sharp

465

71

75

LG

425

73

80

Nokia

396

49

85

Apple

351

292

1 2 3

90

Nintendo

310

77

94

IBM

290

232

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

5 9

Africa

Amount Spent in Country

O Orascom T Telecom l

26

Algerie Telecom

13

Wataniya Telecom

12

Consortium Algerien de Telecomms

4

Sarl Elsecom

2

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

1

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Ghana

Amount Spent in Country

2

Scancom GH

0.5

3

Milicom International Cellular

03 0.3

4

Kasapa Telecom

0.2

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Morocco

Amount Spent in Country

1

Maroc Telecom

51

2

Medi Telecom

25

Nigeria

Kenya

1

MTN

19

1

Safaricom

12

3

GlobalCom

9

2

Celtel International

11.9

5

Celtel International

8

9

Nokia

3

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) South Africa

Amount Spent in Country

1

SABC

286

2

Naspers

265

3

ETV

110

5

Vodacom

64

6

MTN Group

62

9

CellC

41

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Amount Spent in Country

Tanzania 1

Celtel International

5.1

2

Vodacom

35 3.5

4

MIC Tanzania

1.6

8

TZ Telcom Corp

1

1

OTT Tunisia

6

2

Tunisie Telecom

5

Tunisia

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

2

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Asia & Pacific

Amount Spent in Country

Uganda

Amount Spent in Country

Australia 1

Celtel International

5

p Telstra Corp

80

1

Azercell J.V.

11

4

Bakcell

5

6

Multi Shop

4

China Mobile Telecom

178

1 Azerbaijan

2 5

MTN Group Uganda Telecom

4 2

China 5 Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Amount Spent in Country

India 4

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Tata Group

50

2

Metro TV

56

4

Softbank Mobile

542

3

Cakrawala Andalas Televisi

49

7

Seven & I Holdings

439

4

Televisi Pendidikan Indonesia

47

10

Kiddi

387

5

Rajawali Citra Televisi

44

Kazakhstan

6

Surya Citra Televisi

39

3

LG Group

19

7

Global TV

37

7

K Cell

13

8

Indosiar Visual Mandiri

37

9

Lativi

32

Indonesia

Amount Spent in Country

Japan

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

3

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Malaysia

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Amount Spent in Country

Pakistan

Amount Spent in Country

1

Maxis Communication

43

2

Pakistan Telecommunications

11

4

Celcom

29

3

Pakistan Mobile Communications

11

5

Tl Telnor

29

5

Telenor

8

9

Telekom Malaysia

11

6

Jang Group

7

10

Sony

9

8

Warid Telecom

5

6

Philippine Long Distance Tel

16

10

Globe Telecom

6

Philippines

New Zealand 1

Telecom Corp of NZ

39

7

Vodafone

19

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Amount Spent in Country

Singapore 6

StarHub Cable TV

9

7

Kids Central Live

9

Amount Spent in Country

Thailand

South Korea 1

LG

240

3

Advance Info Service Pcl.

42.2

2

Samsungg

204

8

Total Access Communications

23 7 23.7

3

KT

149

5

SK

136

Telekom Malaysia

6

Sri Lanka 2

Vietnam 5

Vietnam Post

8.7

7

VMS Mobifone

8.2

4

Lanka Bell

5

9

Nokia

6.5

5

SI Telecom

5

10

Samsung

6.5

7

Sri Lanka Telecom

4

21st Annual

Source: Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

4

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Europe Austria

Amount Spent in Country

Croatia Amount Spent in Country

1

Deutsche Telecom

45.8

4

Telekom Austria

21.9

6

Europapres Holding

15

1

Golden Telemedia

12.8

2

Peoplestel

6.4 96.1

1

Deutsche Telekom

52

10

Mobikom Austria

20

Cyprus

Belgium 2

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Belgiacom Group

94

Bulgaria 2

Mobitel

19

Czech Republic

3

BTK

19

1

Vodafone

5

Globul

15

2

Telefonica

95.8

4

Deutsche Telecom

56.8

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Amount Spent in Country

Denmark 2

TDC

37.8

6

Dansk Tipstjeneste

22.4

9 10

Telenor

20.9

TeliaSonera

20.6

2

EMT

2.4

3

Tele2

2

Estonia

8

Elion Ettevotted

1.2

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) 1

Elisa

20.5

2

TeliaSonera

17.3

9

DNA Finland

9.9

France 1

Vivendi

389

4

France Telecom

295.4

10

Canal + Group

186.5

Magti GSM

3.4

Georgia 2

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Amount Spent in Country

Finland

21st Annual

Source: Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

5

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Amount Spent in Country

Hungary Germany 2

Deutsche Telekom

Amount Spent in Country

1

Deutsche Telecom

289.6

5

Telenor

60.5

Vodafone

41.9

4

Independent News & Media

26.1

6

Eircom Group

24.2

10

Vodafone

16.8

5

Telecom Italia

111.1

7

Vodafone

95.9

7

Bertelsmann

227.7

10

10

Axel Springer Verlag

193.3

Ireland

1

Hellenic Telecom Org

70.2

2

Telecom Italia

48.6

4

Vodafone

45.3

8

Naspers

24.1

Greece

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

105.5

Italy

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Amount Spent in Country

Macedonia

2

Tele2

14.4

2

Vreme

6

3

TeliaSonera

10.8

6

Cosmofon

4

7

Bite

9

10

Mobimak

3

Latvia

Amount Spent in Country

Moldova

Lithuania 2

TeliaSonera

20

1

Moldcell

2

3

Tele2

16.9

4

Samsung Group

0.5

7

Bite

9

6

Moldtelecom

0.4

7

MediaPro

0.3

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

6

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Amount Spent in Country

Portugal Amount Spent in Country

1

Portugal Telecom

173

Kpn S-Gravenhage

73

3

Vodafone

122

Telenor

50

9

Optimus Telecomunicacoes

79

Poland

10

Cofidis

71

3

Deutsche Telecom

Russia

6

Polkomtel

79

7

Vimpel Communications

50

8

France Telecom

65

Slovak Republic

9

Agora

60

1

Deutsche Telecom

132

2

France Telecom

78

Netherlands 4 Norway 1

103

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Telecom Austria

11

Spain 1 8

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Telefonica Vodafone

Amount Spent in Country

Switzerland

183

3

Swisscom

57

73

10

Die Post Bern

27

Vestel

32

Turkey

Sweden 3

TeliaSonera

84

7

Elgiganten

51

8

Hutchison Whampoa

48

21st Annual

Source: Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Amount Spent in Country

Slovenia 1

21st Annual

Source: Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

10

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

7

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Top Advertisers Among Media Companies by Country:2006. ($ In Millions) Latin America

Amount Spent in Country

Ukraine 2

UMC

120

3

Kyivstar GSM

15

9

Astelit Co

8

10

Vimpel Communications

7

United Kingdom 3

COI Communications

253

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Amount Spent in Country

Argentina 8

Telecom Argentina

15.3

9

Editorial Agea

15 3 15.3

Abril

53.3

Brazil 8 Columbia 4

Comcel

19

7

Quala

17

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Amount Spent in Country

Paraguay Guatemala 4

Telegua

Amount Spent in Country

2

Gateway Communications

2.2

3

Telecom Argentina

1.3

6

America Movil

0.9

Mexico

1.8

1

Televisa Groupp

372.3

Peru

2

Television Azteca

162

2

America Movil

6

3

Telefonica

4.5

Panama 1

Cable & Wireless

9

Puerto Rico

3

Telefonica

5.2

2

Verizon Communications

25.8

5

Cable Onda

3.4

6

AT&T

18.5

7

Suncom Wireless

15.4

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

8

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Middle East

Uruguay 8

Ancel

Amount Spent in Country

Bahrain

1.7

3

Batelco

4

Vodafone

2

Northstar Communication

1

Venezuela 6

Amount Spent in Country 2.1

Telefonica

13.1

9

8

GloboVision

9.2

Egypt

10

Telecom Italia

8.1

1

Mobinil

20

2

Vodafone

16.1

10

Telecom Egypt

4.9

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Israel 1

Bezeq

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Kuwait

22

5

Vodafone

7

Wataniya Telecom

6

4

France Telecom

16

6

6

Cellcom

13

Oman

Fastlink

4.4

2

Umniah

3

Mobilecom

7

Jordan Telecom

3

Nawras Telecom

4

4

Mobile telecom

3

3.9

8

Omantel

2

3.6

Qatar

1.9

2

Q-Tel

6

Jordan 1

Amount Spent in Country

Amount Spent in Country

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

9

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Amount Spent in Country

Saudi Arabia 1

Saudi Telecom

33

2

Etihad Etisalat

29

Syria 3

Areeba

0.6

4

Damascus International

0.4

5

Nokia

0.3

7

SyriaTel

0.2

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions)

Top Advertisers Among Media Companies by Country: 2006. ($ In Millions) Amount Spent in Country

United Arab Emirates 4

Etisalat

10

9

Nokia

7

Yemen Mobile

0.3

Yemen 10

Source: 21st Annual Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

Top 100 Ad Spending By Category

Canada & The U.S. Amount Spent in Country

Canada

Category

2006 % change

% total

Advertiser Count

3

Telus Corp

77

1 Automotive

22,195

-0.4

22.7

16

6

Sony Corp

71

2 Personal P l Care C

19 926 19,926

62 6.2

20

9

3 Entertainment Media

9,938

-5

9.8

8

6 Electronics

4,023

5.9

4.1

8

U.S. 2

AT&T

2341

4

Verizon Communications

1947

11 Computers

3,247

0.7

3.3

5

2,488

-15.8

2.5

4

2,433

-7.2

2.5

5

5

Time Warner

1837

12 Telephone

7

Walt Disney

1438

13 Financial

21st Annual

Source: Global Marketers: Global Ad Spending by Marketer. Advertising Age. November 19, 2007.

10