An overview of the social media landscape

YouTube facts   YouTube is the world’s second largest search engine after Google More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year According to Nielsen, YouTube reaches more adults aged 18-34 than any cable network (US) Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year

http://www.youtube.com/yt/press/statistics.html

     

Profile setup Visit the YouTube website in order to get started. Before you start an account, understand a few things: •  In creating a YouTube account, you are also creating a Gmail account. This will appear as [YouTube username]@gmail.com. •  In creating a YouTube account, you are also creating a Google+ account. Google+ is Google's social network, similar to Facebook. You will be able to adjust your setting in the Google+ tab at the top of your browser when you log in to YouTube or Gmail. If you do not want a Google+ account, you can delete it while still keeping your YouTube account. •  What you do on YouTube is separate from what you do on Google's various sister sites. If you do something on YouTube, it will not be visible on Google+, for example.

Profile setup •  Click on the "Sign in" button in the upper-right corner of the home page.

•  Click on the “Create an account” button in the upper-right corner of the page.

•  If you already have a Gmail account, you should have a YouTube account. Use your Gmail username and password to log into YouTube.

Profile setup

•  Fill out the requisite information. Fill out your e-mail address, user name, date of birth, gender and click “I Accept”.

•  Supply a phone number for verification that you are not a machine, if prompted. To cut down on fake accounts or accounts managed by bots, Google sometimes will ask for verification.

Profile setup

•  Type in the verification code, if necessary.

•  Decorate your YouTube page. On your profile page, you can add a main picture and your own background, among other things. Try to express yourself.

http://www.wikihow.com/Make-a-YouTube-Account

YouTube profile setup video tutorial

YouTube top tips Don’t worry about going ‘viral’ just create good quality, authentic content Video is a new but essential format for your storytelling. Embrace it and start communicating – with over 800 million people worldwide on YouTube it's a global living room like no other. People are looking for you every day. What will you show them?! Did you know you can edit your videos on YouTube and also select a music track. YouTube makes creating video easy. All you need is some footage to get started. Apply for the YouTube non-profit program to unlock additional features on your YouTube Channel http://www.youtube.com/nonprofits Learn how your charity can use these benefits and make the most of YouTube by downloading the Playbook for Good and joining the YouTube Charities Google Group to receive their monthly newsletter.

Charities doing it right on YouTube

British Heart Foundation’s channel is branded and customised to reflect their brand on other social media platforms. This helps give them a constant look and message across all platforms Most interestingly they have a ‘Donate’ button at the top of their profile. This indicates they joined the YouTube non-profits program which allows charities to unlock extra features on their YouTube Channels http://www.youtube.com/nonprofits

Charities doing it right on YouTube

The Beat Bullying Group have added both a profile image and banner. This gives their YouTube channel a look of professionalism. They have also added links to their banner indicating which other social media platforms they are on. This can be a good way drive people to Like and Follow you on other social platforms.

LinkedIn facts LinkedIn has over 175 million members worldwide. LinkedIn operates the world’s largest professional network on the Internet with more than 225 million members in over 200 countries and territories. Today LinkedIn gains 1 million new users every 12 days, or 2 new users every second. Over 1 million groups have been set up on LinkedIn Professionals are signing up to join LinkedIn at a rate of more than two new members per second. There are over 30 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.

LinkedIn company profile setup 1. Go to http://www.linkedin.com/companies and click on Add a Company

2. Enter the company name and your official email id. Bear in mind that your email address should have your company name (or at least a part of it) as its domain.

LinkedIn company profile setup

3. This will create a company page on LinkedIn. The individual profile owner who has created the company page should be able to see the Edit Page section on the top right of the company page. To be able to make status updates via your company page, you will have to click on Edit Page and assign admins for the company page. 4. It is recommended to have designated admins for your company page. When you click Edit Page, you will have an option of filling in details like – company size, company website, company description, company location and other details. If you do not designate admins for your company page, anyone who is an employee of the company (LinkedIn recognises this by their official email address ) can edit the information on your page.

LinkedIn company profile setup 5. Next, head to the Products & Services tab on the top, just below the company page name, right next to the Home tab. There’s an edit option there as well. The admin can add the company's services/ products on this tab. 6. Finally, the Careers tab located to the left of the products and services tab allows you to post a job as a page admin and showcase your company culture.  If you follow the above six steps, you will have an optimised LinkedIn company page which will be indexed by Google and the other search engines. A preview of your completed company page is not available. When you publish the page, it is live on LinkedIn

LinkedIn company profile setup video tutorial

LinkedIn company page top tips Write a compelling summary Add products and services Make sure your most important product is listed first Capture attention with a fantastic cover image Ask your employees to connect with your page Ask for product and service reviews Publish some company updates to make your Page look useful Promote your LinkedIn Company Page Use featured updates to highlight important content Use targeted updates to promote more effectively

Charities doing it right on LinkedIn

Age UK have filled out their profile so that it looks professional and complete. They have done this by adding a banner image to their profile as well as listing their products and services. Most importantly they are publishing company updates which allow them to share information with the 2,575 people who follow their company on LinkedIn.

Charities doing it right on LinkedIn

Oxfam have a full profile with a striking visual and useful information adding a banner image to their profile as well as listing their products and services. Most importantly they are publishing company updates which allow them to share information with the 24,863 people who follow their company on LinkedIn

You are now ready to create and share videos and network with other businesses. See Social Media toolkit Part I for Twitter and Facebook guides. What would you like to see in Part III? Post your ideas on Locality's Facebook page.