Google Analytics/Adwords and BookMETM Google Analytics Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. (A premium version is also available for a fee.) GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents. As such, GA is a service that helps you see how your website(s) are doing, and whether goals are being met. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.




If you sell products or services online, you can also use Google Analytics e-commerce reporting to track sales activity and performance.

If you use Google Analytics for your business, you can enter your Tracking ID into your BookME settings so you can track how many clients are using your online booking.

Signing up for Google Analytics 1. Using your Internet browser, navigate to http://google.com/analytics. Click on the Sign in link to sign in using your Gmail account (or click the Create an account button to create one).

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2. Once you have signed in, you will see the Google Analytics Sign up page. Click on the Sign up button.

3. Create your new GA account by filling out the necessary details and accepting the terms of service.

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4. Once you have created your account, you will be taken to the Tracking Code page. The Tracking ID is the number you need to enter into your BookME settings in order for GA to be able to track the number of visitors who click on the Online Booking link on your website. (For more information on setting up BookME, refer to the BookME Support Document.)




Fully setting up the GA account is beyond the scope of this document; refer to the Google Analytics Help for more information.

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Google AdWords Google AdWords (GAd) is Google's main advertising program. It offers pay-per-click, cost-per-thousandimpressions or cost-per-mile (CPM) advertising, as well as site-targeted advertising for text, banner, and rich-media ads. Unlike Google Analytics, AdWords is only available to paying customers. If you use Google AdWords for your business, you can also add Conversion Codes created in AdWords to your BookME settings. This shows you what happens after a customer finishes booking a service online with you whether they simply left your website, purchased some products, or even booked in for another service.

Signing up for Google AdWords 1. Using your Internet browser, navigate to http://google.com/adwords and sign in using your Gmail account.

2. Select your time zone and currency in the appropriate fields, then click the Continue button.

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3. Your AdWords account will have been created. Click on the Sign in to your AdWords account link to view your account.




Setting up AdWords campaigns is beyond the scope of this document; refer to the Google AdWords Help for more information.

Setting up Conversion Tracking 1. In your AdWords account, click on the Conversion Tracking link.

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2. Click on the New Conversion button to create a new conversion.

3. Enter a name for the conversion into the Conversion name field.

4. Click to select the Webpage option from the Conversion location field. 5. Click the Save and continue button to continue.

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6. Fill out the settings of the conversion as appropriate. If you are unsure what a particular field does, click on the ‘?’ icon next to the field to view more information about it.

7. Click the Save and continue button to continue. 8. Click to select the I make changes to the code option. This will generate the conversion code, which is what you need to paste into the Google Adwords Conversion Code field in your BookME settings. (For more information on setting up BookME, refer to the BookME Support Document.)

9. Click the Done button to finish creating your new conversion.

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