Pay Per Click and Adwords

Pay Per Click and Adwords By: Wayne Laseter Contents: 1, Your Google Adwords Money Making Secret 2, How To Make The Most From Pay Per Click 3, Ways ...
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Pay Per Click and Adwords

By: Wayne Laseter Contents: 1, Your Google Adwords Money Making Secret 2, How To Make The Most From Pay Per Click 3, Ways To Boost Your Google AdWords Revenue 4, Top Keyword Tips For Your Google Adwords Campaigns 5, Tips To Get Your Adwords Campaign On Track 6, Tips For Setting Up An Effective Google AdWords Account 7, The Importance Of Online Advertising Network For Advertisers 8, The Importance of a Good Pay Per Click Management System 9, The Advantages Of Using Pay Per Click Advertising For Your Business 10, The Advantages Of Google Adwords Vis a Vis Article Marketing 11, Pay Per Click Services - A Boon To Webmasters 12, Pay Per Click Marketing Mistakes You Must Avoid 13, Increase Your Adwords Bid Management Techniques 14, Increase Traffic To Your Website With Pay Per Click Campaigns 15, How To Set Up Your Google AdWords Account 16, How To Make The Most Of A Pay Per Click Campaign 17, How To Make the Most From Your AdWords Campaign 18, How To Make Money Using Google AdWords 19, How to get more out of Pay Per Click 20, How To Evaluate A Pay Per Click Partner

21, How A Pay Per Click Program Works 22, Great Pay Per Click Ad Writing Tactics 23, Google AdWords For The Home Business Owners 24, Getting Started with Google Adwords 25, All You Need to Know About Pay Per Click Banner Ads Your Google Adwords Money Making Secret Google Adwords is a great way to advertise on the web. This service is gaining popularity as Google’s flagship advertising service provider. In Google Adwords, marketers supply keywords to the search engine and while people surf on the net, to search for various products and services, they will be led by your keywords to your website. This form of positioning strategy has been growing fast. The growth rate in the web advertising industry is now above 41% with Google earning 58% of its net revenue from this business annually. This shows there is a lot of money at stake. Google is making money and so also those who are advertising. But, without proper strategy, you may not make much money with Google Adwords. Here are some secrets you can use to make money with Google Adwords. One secret of making money with Adwords is by improving your website. Remember, you are on the Internet positioning your ad and so your website will play a major role. The aim of advertising with Adwords is to direct as much traffic to your website as you can. By just having a good link on the top pages doesn’t assure you that people will be visiting your website, even if they click on the link. If your site takes long to load, people will not have that much time to waste, waiting for it to load. Make your website easily navigable and quick to load. You should have an attractive website in place, one that is simple and user friendly. With this, you will get returns for your money. Another secret is to identify your target audience. If you know exactly, who your target audience is, you should be able to make a good prospective list. This should not be considered as a waste of time. Think about this. How else will you make money, if it’s not from the prospects? Even as you design your website, the prospects should be your major consideration. But, you may wonder, how you will be able to get this prospects list. This is simple. All you have to do is to have an offer for your target audience. You can offer something like a free newsletter or an ebook. This will attract people to click on your link. You should then have a landing page. A landing page is normally your website or a page in your website, where they can exercise to sign for the newsletter or whatever you are offering. As they do so, you will be able to get their contacts and build your list. But, you should not promise to offer something, which you are not offering. You should keep your promises. With the list you will make, you can then keep on sending them details of the new products and services that you will be offering. In the short and long term, see that you have made yourself a place you can count on to get money, using Adwords.

How To Make The Most From Pay Per Click Do you want to increase traffic to your website? Well, there are quite a lot of online marketing techniques that you can use for achieving the above stated objective. However if you are looking for something that can achieve that in the most convenient and cost effective manner, I would recommend that you go for Pay Per Click. Pay per click is convenient because you do not have to spend too much time and effort on formulating complex marketing plans and strategies. It is cost effective because you pay only when users actually click on your pay per click advertisement.

Pay per click may be your best bet, but there are a few issues that you need to consider in order to make the most from your pay per click marketing campaign. Some of these are described below: 1). Make judicious use of words: The only limitation of pay per click advertisements is that very little space is available for communicating the message to the target audience. However, you need not worry because if you use your words judiciously, you can easily overcome this limitation. If you are creative enough, you can do this on your own, but in case you lack such abilities, you might have to get help from professionals. 2). Use words that generate curiosity: To make your every word count, what you can do is include catchy words, phrases and terminologies in your pay per click advertisement. This will ignite the curiosity of online users and chances are high that most of them will click on your pay per click advertisement. I personally use words like 'secret', unravel, 'classified' etc. in my pay per click advertisements for generating the required amount of curiosity amongst the target audience. 3). Perform a grammar and spellcheck: Nothing puts off online users more than a message containing grammatical and spelling mistakes. When they come across something like this, the instinctive reaction is that if a small message has so many mistakes, what can be said about the quality of the product or service being marketed through the pay per click campaign. This is why you need to perform a grammar and spellcheck before posting anything in your pay per click advertisements. 4). Create separate ads for individual landing pages: A pay per click add that links to your homepage may be effective, but you need to realize that your homepage may not have all the information that users might be expecting in the first place. This is why you need to create different ads for different web pages. This will lead users directly to the product or services web page and chances are high that they might reward you for saving their time by opting for your products and services. This is how it all works and this is how you need to go about while trying to make the most from

your pay per click marketing campaign.

Ways To Boost Your Google AdWords Revenue To make more money online is a legitimate goal of every entrepreneur. Mastering the use of Google AdWords is one of the best ways an entrepreneur can make this happen. To run a very productive adword campaign you must have a firm grasp of AdWords. The first thing you need to do is to have a thorough understanding of AdWords, this calls for an investment of some valuable time. A great deal of time has to be spent on research, alternatively you may consider joining a AdWords course or better still purchase a AdWords guide.

Some ways by which you can increase your Google adword revenue are discussed below: 1. once you have an in depth understanding of Google AdWords, you will have to decide on the amount you are ready to invest to bid for Google AdWords. Set a conservative budget and stick to it religiously. Once the primary objective of incremental traffic is achieved and your revenue goes up substantially, you may consider an upward revision of your budget. However it is advisable that initially you bid what could be comfortably paid by you without stretching your resources too much. 2. Learning how to use keyphrases and keywords is very important to ensure a handsome return on your investment. All the keyphrases, and keywords should appear in three critical places the headline of your ad, the content of your website, and in the ad itself. 3. The advertisement should have the potential to grab the readers attention to effectively convert them in to buyers of your goods and services. The ad should clearly spell out in no uncertain terms the benefit the reader is going to get by clicking on the link and visiting your website. The primary objective of running a Google adword campaign is to get more and more potential customers to click on the ad. 4. The information presented on your website should be relevant and valuable to the targeted audience. Once the potential customers click on the ad or the link they expect to get all the information they need and can use. Useful and relevant content will prompt users to visit your site frequently and sign up, however you need to update the content regularly for this to happen. 5. Keep a track of your competitors activity on the Internet to stay a few steps ahead all the time. 6. Use as many variations of keywords and keyphrases as possible, it is also true that a majority of people misspell words while looking for information on the Internet. Including misspelled words will also help in driving up the traffic. 7. Keep a track of the keywords to see which keywords are generating the traffic, inactive keywords can be dropped. Do not use negative keywords as they are counterproductive, keywords should be directly related to your targeted audience. These are some of the techniques you can use to increase the traffic to your website and close the sale.

Top Keyword Tips For Your Google Adwords Campaigns Advertising with Google Adwords is a profitable thing. It is as good as it looks. This form of advertising may turn out to be fruitless, if you don’t have good keywords for your campaign. For you to increase traffic to your website, the greatest factor to consider is the keywords, you will use. The style of writing and presenting your keywords will play a great role towards a successful Adwords ad. If you should have a successful Google Adwords campaign, then you should have relevant keywords. It is the relevance of your keywords, which will direct Internet users to get exactly, what they have been searching for. For you to come up with good keywords, you should carry on a research. Don’t just beat around the bush. Remember you are dealing with people and you should put yourself in their shoes. You should ask yourself, what people normally type, when searching for a certain product or service. You might have seen some misspell keywords on top pages and wondered what the copywriters were doing to make such mistakes. Well, this probably was done purposely, since research has shown that most people actually don’t type words correctly! There are a number of sites that offer services that will help you to know, which are the most typed words on the net. You should have a long list of possible keywords related to your product or service. When I say long list, I really mean long list, which can go to an excess of 10k to 20k. Once you have these possible keywords, you should then group them after selecting, which will be most relevant for your campaign. After having the keywords ready and putting them on trial on the search engines, you should keep a track on them with the help of Google resource or other sites that offer such kind of service. With an annual fee of around 200 dollars, you can know the popularity of each keyword used and then plan your next move. If you see some keywords, which are not as popular as they should be and which do not bring in sales or traffic to your website, then you should change them or remove them from your campaign. Keywords can be individual words or phrases. This is actually, what you pay for while conducting the campaign ads. You can group these words or phrases to be put on various possible top page searches and they will all link the web surfer with your website. But, the keywords should be well written, so that those web surfers, who are in a hurry; will surely take a moment to read them and be compelled to take action. The keywords should be linked to a good landing page, which should be quick to load, since many have no time to wait. Tips To Get Your Adwords Campaign On Track With Google AdWords being the most successful and popular pay per click advertisement network, chances are high that you may have already opted for it. However that is irrelevant because what really matters in the end is whether or not you are able to derive the associated benefits. And believe me just setting up your Adwords account wont do you any good because there are a great deal of things that you need to do on your own to be able to derive the

associated benefits. Here are a few tips and suggestions that will help you get your Adwords campaign on track. Get the keywords right: If you want to make the most productive utilization of your pay per click advertising budget, you got to get your keywords right. If you do not do so, your website may register increased visits only by those who may not actually click on the 'buy' button. This will result in complete waste of time, effort and financial resources. For getting your keywords right, you can use effective keyword research tools such as Wordtracker and Keywordtopia. Create relevant landing pages: The ideal solution is to link your website's homepage with your pay per click advertisement. However, it would be more beneficial if you create different landing pages and link your pay per click advertisements directly to them. This way, you can lead users directly to what they actually might be looking for. For example, you can create separate landing pages for different products and services and link each one of them with a different pay per click advertisement. Make your Ads look unique and irresistible: Since it is quite certain that many other ads will share the space with your pay per click ad, you need to ensure that your ads appear unique and irresistible to the target audience. You can do this by including catchy words and phrases in your pay per click advertisements. Including something that ignites the curiosity, for example words like 'secret' or simply a question or exclamation mark, can do wonders for getting the right response from the target audience. You can do all these on your own, but in case you lack creative talent, it would be better to get help from professionals. Track conversion rates: The conversion ratio, i.e. the ratio of actual sales to total visits is the real determinant of the success of your pay per click advertisement campaign. By keeping a constant eye on this ratio, you will easily be able to determine whether or not your online advertising campaign is delivering the desired results. Based on that, you can then either make the necessary changes or opt for a completely new pay per click advertising campaign. Follow the tips and suggestions described above and you will soon be able to make the most from your Adwords pay per click advertising campaigns. Tips For Setting Up An Effective Google AdWords Account Google Adwords is one of the fastest ways you can market your products and services, it is the perfect solution to small and medium business having a tight advertisement budget. You can, in a matter of minutes set up Adwords campaign and start reaping the benefits in a matter of days. So what are Adwords and how do they work? Well AdWords are small pay per click ads that appear on the Google search result page. AdWords are small image or text based ads that appear on the right hand side of the search page, these ads appear on the search results page whenever people are looking for certain information on the search engines. Setting up a pay per click AdWords account on Google is simple but there are a few tips and tactics that should be followed. There are people who can set up a Google AdWords account even in their sleep, however that is fraught with danger as once monotony sets in you get

complacent. Some, however find setting up a Google adword campaign challenging. In this article we will discuss a few simple strategies you can use while setting up a Google AdWords account. These tips will help you create ads that generate more clicks at relatively lower cost per click. Define and redefine your keyphrases and keywords carefully. Use brackets “[.......]” around your keyphrases and keywords. For example [ roofing] and [ tin roofs]. This will result in your ad showing only when someone is looking for roofing and tin roofing and not show up when someone is looking for flat roofs or asphalt roofs. This means that your ads show up on the search result pages only when someone is looking for roofing solutions or tin roofing, this gives you a targeted audience. Advertise only the benefits of your product and services. The ads should be eye catching and should be able to hold the readers attention for a certain period of time. Generic description like “we are the leaders in...” do not impress people although such terms are loved by advertisers. Instead highlight a major benefit users will get by clicking on the ad or using your product and service. For example “Save $200” “loose 20 pounds” or “live longer” so on and so forth. Starting a headline with action words such as “New” or “Free” is also highly effective. Avoid unnecessary and common words such as “a, an, on, of, it etc“, try and use your products USP and mention how the consumer stands to gain by using your service or product. Make the ad interesting by using encouraging and emotion evoking keywords, the attention span of surfers is too short and they get bored easily using power words such as “great, unbelievable, never before” keep the surfers interested. Other words that incite action such as “call now”, “ limited days left”, “save up to 60%” are also attention grabbing. However be careful with power words, lest Google rejects your ads. Test and retest your different ads to know which ads generate good response. Once a powerful ad is discovered then replace the weaker ads with the powerful ad. The more targeted your ad the higher returns you get. Search engines highlight your keywords and key phrases, this amplifies your keyword power and users get attracted to them. Link all your ads to landing pages on your website. In this day where time is at a premium people want specific information or service and don't generally have the time to read long product descriptions. Include only relevant and useful information in your ads and landing pages. Track your ads and see which ads are generating actual business, keep a close watch on the conversion ratio of each ad. This will ensure that non performing ads don't waste your money and your return on investment is maximized. When marketing international services include all the countries where the language is spoken such as North America, Australia, England and so on.

Including the price will weed out casual visitors, however this will reduce the click ratio it will surely increase the conversion rate. Hopefully these few tips will help you, however, there are many other strategies and tips that you will learn as you go about setting up an Google adword account.

The Importance Of Online Advertising Network For Advertisers Advertising in itself is important for bringing in sales and growth for any company. There needs to be a system devised for this fast growth and this is provided by the efficient online advertising network. An online advertising network is often referred to as a collection of online advertising inventory. An advertising network is a company that connects various types of web sites that want to host advertisements of various advertisers. The ad networks share the advertisement on your website and shares the advertiser’s revenue with every qualified click, every time your site is visited and the advertisement is clicked upon. These networks are highly beneficial to make effective, swift promotions covering a larger audience. Companies who run such networks are called agents or advertising agents. The effort involves establishing a connection between advertisers, publishers, agencies and users. The large publishers sell about 10 to 60% of the remnant inventory through online ad networks. The small publishers sell their entire inventory this way and would often use the blind network for it. An advertiser may buy a network package or a category package within the network. The advertisements can be found on websites, RSS feeds, blogs, email and other areas as banner ads, rich media or text links or emails also. There are three types of network; representative network, blind network and targeted network. Under the representative network the advertisers are aware where the advertisements are being placed and the promotion is aimed at high quality traffic at market prices. The economic model is based on revenue sharing. Blind networks are those under which the companies offer low pricing, but the advertiser is not aware of the location of the advertisement. The targeted network involves specific targeting of technologies to identify behavioral or contextual differences. This type uses the consumer click stream data to improve the value of inventory they purchase. This proves to be an effective media for creating awareness about your brand. The advertising is not limited to a geographical area or time. The businesses get the advantage of getting leads to further the sales process. The important thing is that the organization gets relevant traffic towards its advertisements. The simplicity of the system is the major advantage of such online advertisement networks. The advertisers get response in lesser costs. The agency does the planning and placement of advertisements. The efforts are made to get more traffic relevance to the ads. The growth in the usage of the internet offers the advantage of feasibility in using this as an advertising medium. The advertisers stand a chance to get good ROI, as compared to other advertisement mediums. The online advertising network helps achieve specific campaign goals. They can be limited through frequency caps and have a better control using advanced targeting techniques offered by these networks online. Moreover, the advertisers get a proof of

the effectiveness of their campaigns in real time using various options like impressions, clicks and conversions to ensure that the right advertisement is reaching the right audience.

The Importance of a Good Pay Per Click Management System The growth rate of the Pay Per Click industry is now above 41% with major search engines like Google and Yahoo earning 58% of their annual net revenue from this business. This clearly shows that there is a lot of money invested in the industry and it is creating opportunities for any business to boost its customer or clientele pool. Pay Per Click is a form of web advertising or positioning strategy where firms buys a prominent space on the top of search engine’s requested pages so that they can get more traffic to their websites. The search engines make money by charging a commission for each click on the firm’s link. With this, it is clear that one may end up making loses if there is no proper management system in place. Good pay per click management system will call for you to improve the firm’s website. This is because the whole aim of entering into this kind of business is to be able to direct target customers to your website. Not all people who will visit your site will do so by choice. Some may be searching for something else and may have accidentally got directed to your site. But if this happens, you should have a good website to make them take a second look and maybe buy your products or services. Of course there will be those who are genuinely looking for a product or service you directly deal with and it will be a joy for them to find you quickly. You should have a well designed website that is attractive, simple and user friendly. Identifying your target audience is an important aspect of pay per click management system. You should always put in mind your target audience even as you design your website. For example, if your business is dealing with kitchen products, the look of your site should be appealing to women mostly, since they will be more interested in kitchen items. Target audience will also be a factor to be considered when selecting your keywords for the website. With a good pay per click management system, you will be able to get good key words for your website. People will be directed to your website if there are proper keywords on the search engines. Selection of keywords should follow a thorough research to determine what people will be looking for to reach your website. If your keywords are not able to direct traffic to your website, then your campaign will fail. A proper pay per click management system will be able to make your target audience take action once they reach on your website. Once the keywords and the links lead them to your site, they should find a reason to take action which could be to buy your product or maybe fill some forms for further action or enter your mailing list.

The Advantages Of Using Pay Per Click Advertising For Your Business

Pay per click advertisement is a new way available to small and medium business owners to attract potential customers. Pay per click is a great way to create awareness of your products and services online and convert casual and serious visitors into buyers. This kind of advertisement can compliment your online and offline advertisement campaigns with great effect. Pay per click offers you a chance to create simple yet effective ads also called as sponsored listings that are displayed on the search engine results page when ever net surfers are looking for any information on the search engines, as people go to the search engines to look for any information on the product or service they want to use, they are more than likely to click on your sponsored link for the same product or service. Search engines such as Google, Yahoo!, MSN, and 7search are some of the prominent search engines on which you could run your pay per click campaigns. You will have to pay the search engine only if a visitor clicks on your sponsored link. Search engines use a process that is very similar to the bidding system to rank your link on the paid search network. Your rank will depend on many factors. Key factors include how much you are ready to pay for each click, the number of times the ad is clicked on, and the relevance of keywords to the advertisement of the product and services. The best aspect of this form of advertisement campaign is that you are in control of your ad budget, you get to create your ads and you are also in a position to manage the desired audience. Some unique advantages of pay per click are discussed below” 1. Pay per click offers advertisers the opportunity to target the vast online community for business. Your products and services along with your company gets instant visibility on the Internet. 2. Pay per click on the face of it will seem expensive, there is a chance that some mischief mongers might go on clicking your sponsored link thereby increasing your cost. However you can still be in control of the situation by deciding the amount you are ready to pay per click, there are no minimum spending limits. You can also set a predetermined budget for the month, once your budget for the month is exhausted your ad is taken off the display. Most of the recognized search engines and pay per click networks use sophisticated software that can detect fraudulent clicks. 3. Pay per click enables advertisers to target potential customers when they are specifically looking for similar products and services. This offers a very targeted approach and the likelihood of conversion to actual sale increases. 4. Unlike other mediums such as print and television, pay per click is far more flexible and you can adjust your marketing strategies according to the market dynamics. Changes in demand and trends can be easily addressed instantly. Pay per click also offers you a great opportunity to target specific geographical locations. To sum it all pay per click offers advertisers more value for their advertisement dollars than any other form of modern advertising.

The Advantages Of Google Adwords Vis a Vis Article Marketing Google Adwords is for sure gaining popularity as Google’s flagship advertising service provider.

It gives marketers an opportunity, to advertise their products and services at a cheaper rate. The service operates on the principle of keywords. As people search for various products or services on the web, there are various keywords that they will type. Depending on how relevant your keywords are, then you will be able to get more people linking up with your website or in other words, increase the traffic to your website. Article marketing on the other hand is a form of advertising, where articles are written on various topics related to certain business or what it’s offering. Article marketing, just like Adwords, is not costly, and in fact it is even cheaper than Adwords. This is because the articles written are given for publication by the authors or business organizations free of charge. The articles are published in print media or electronic media, actually, taking on the Internet. Sometimes the articles can be in the form of an advertorial, where a newspaper takes up a feature of an organization or company and presents it in a way that it will inform like any article and sell the company like an advertisement. But, what edge does Adwords have on Article Marketing? First of all, you will be able to gain a huge number of subscribers, if you use Adwords. Adwords allows you to call your target customers and within no time, you can call as many as you can and tell them about your products and services. In fact, you don’t have to personally call, but Google Adwords will do so and pay for the calling charges. You are charged only when action has been taken by the customers. However, the quality of customers you will be able to attract in Adwords service is lower compared to Article marketing. This is because people who take time to read your articles are surely interested in the product, unlike in Adwords where most customers click your site ‘by accident.’ Adwords enables you to reach more subscribers quickly, due to the many links one can be exposed to, at a go. Here, one can visit as many pages as you can, host them by just a click. But, article marketing will need customers to search for your website after reading the articles or at least, there won’t be many links to deal with. But, Adwords will be effective, if you are interested in short term effect and not long term. Article Marketing is a slow way to get your subscribers, since not many people are interested in reading the articles. Only a few people will read. Sometimes not all the articles get publishers. This adds to more limitations. With Google Adwords, you can easily test the success of your headlines, since you will know, how many people clicked on the links to your website.

Pay Per Click Services - A Boon To Webmasters Pay per click is one of the recent phenomenons on the Internet. Not many people have a true understanding of this and imagine its potential to drive up the traffic on the websites. Pay per click has enormous potential to increase the online presence of small and medium business. Even those who are well versed with search engine marketing are found wanting in their understanding of pay per click services.

Today, pay per click service is one of the most used advertising methods to display products and services on the Internet. It is a low cost option available, to drive up the traffic to your websites. No wonder, it has found favor amongst all the webmasters. Pay per click offers numerous benefits, which include: 1. You are likely to receive instant traffic. Traffic generation is incredibly fast and surely helps you, as more people are aware of your business and your website. In pay per click Internet users search for specific keywords is easy to find. This means that you get only targeted traffic of people looking for your service or products. People after finding your advertisement are more likely to visit your website and do business with you. 2. Understanding how the pay per click system works is pretty easy. To get the best advertising spot on the search engine, you place a bid. The highest bidder gets the highest spot. The second highest bidder gets the spot below the highest and so on. 3. Another important feature that pay per click offers is customization. You can add, delete or change your keywords as per your wish, unlike conventional advertising, which is set in tone. Pay per click offers the flexibility to change your marketing strategy without spending too much on advertisements. 4. Since you only bid for keywords, you can control your advertisement budget effectively. You set the price, you are willing to pay for the specific keywords. Another important feature is that you pay, only if your advertisement is clicked on. In case you do not get any clicks, you pay nothing. You have the power to set your advertisement budget. If you are willing to pay “X” amount per month, then you can set your account accordingly. But, the most important feature is that you get targeted audience, which means you are more likely to generate real sale from each click. 5. Pay per click has democratized the advertising scene on the Internet. Today, small and medium size businesses can compete with large multinational companies. Carefully choosing your keywords and key phrases can put your advertisements above those of multinationals. Thus pay per click has created a level playing field for small and medium businesses. Pay per click is ideal for any size of business that wants to control their advertisement budget and get the most from their ad spends.

Pay Per Click Marketing Mistakes You Must Avoid Pay per click advertising is growing immensely and major search engines are making millions from it. This means many firms are investing here and that is why the rate of growth of pay per click marketing is at a massive 41% annually! This clearly indicates that if you have to enter the business, then you need to tread with care before you end up making fruitless campaigns that will cost you a lot. Fruitless campaigns are ones where you pay large amounts of money to the search engines, but due to your mistakes in the strategy planning, you will not be able to attract traffic to your website as desired. This could be because of lack of proper research to know exactly what is required of you in the campaign. Research is very vital. Today, the business world is very competitive and marketers are doing all they can to reach their customers and offer them what

other competing firms are not offering. I don’t mean products or services as such, but something like better prices or better services. It will be a failure if you are offering a camera at 1000 dollars only to realize later that there is another person giving away the same camera at a lesser price. You should therefore not dive into the business with unsupported assumptions. Don’t assume that you are the only one selling African antiques at a certain rate. There might be thousands others out there doing the same business and offering even better rates. This is where you need to gather information on various aspects involved. For example, you should be able to know what people are searching for mostly and then select your key words with that in mind. There are various tools you can use to know this. There are services like WordTracker and Wordze which will help you know which are the most sought words related to your products or services. And talking of keywords, don’t make the mistake of assuming that any keyword, especially the one directly mentioning your products will be able to attract traffic to your site. You need to research on this too. You should list as many keywords as you can, say even ten to twenty thousand words. Once you do this, you should then group them so that you can attract as many customers as possible. After grouping your keywords, enter them into the search engines platform. But don’t make a mistake of just relaxing and waiting for action. You should have a tracking system to know how many people are clicking on your links and which keywords are bringing in more people. Revise your keywords each week to so that you can thin them down or replace the ones that are not bringing you customers.

Increase Your Adwords Bid Management Techniques Google Adwords is boosting great benefits in the web advertising industry. The annual earning of Google Adwords is increasing each year. This shows that more and more firms are joining in the advertising and bidding for prominent places on the top searched web pages, which is on the rise. Inasmuch as you need to advertise on Google Adwords and direct traffic to your website, you will be facing this trend of high cost. You don’t have to back out though, since for sure you will get the traffic you need, if you take certain precaution and have a proper bid management in place. There are various ways, in which you can increase your Adwords bid management techniques, to spend money at par with the profits you make from the campaign. It’s true that the aim of biding or placing your ads with Adwords is to get more traffic to your website. However, you should also be careful not to spend more than you can make profits from the clicks made. One way you can avoid such a scenario is by spending from what budget you have planned. Don’t go beyond your allocated budget to make more profits, since you may end up spending more and make less profit. You should always have a daily budget and stick to it. Don’t go beyond that. Another technique is biding only the keywords you can afford. What you pay actually in the Pay Per Click advertising, which is offered by Adwords are for the keywords. You have to know which keywords will be more popular with the web surfers and then pay for only that. Sometimes the Adwords will ask you to pay some amount to activate your keywords. You don’t

have to do so, if you think that keywords will not bring in that much profit. Sometimes a certain product will register around 100 to 200 clicks before it can sell. Remember that for each click made, you are charged by Adwords for it. You will be charged, even if the person did not visit your site. So, you should have only the Adwords that will be able to market your products. You should also be wise enough, when you need to bid for position on the top pages. Your instinct will direct you to pay for the first position. Don’t do that, if you can’t afford and your company is not that strong to pay that. First positions are quite costly and only the highest bidders get them. But, this doesn’t mean that if you are in other position, you will not traffic to your website. It all depends on how well your ad is written. If it is written well, it will attract people to click on it and visit your website. In a nutshell, you should pay for what you can afford. This is a good way to start. If you make more profits, you can now bid for more.

Increase Traffic To Your Website With Pay Per Click Campaigns Pay Per Click is a form of web advertising where firms pay to get listed on the top pages of the searched pages. The search engines give these firms prominence on top pages of search results. As people browse, if someone clicks on the firm’s links, the search engines get a commission and in this way they make money. On the other hand, the firms advertising with search engines will pay only after traffic is directed to their sites. Pay per click is quite affordable as compared to other forms of web advertising. The growth rate of this industry is now above 41% with major search engines like Google earning 58% of their net revenue from this business annually. With this kind of statistics, it shows that there is a lot of money at stake and big opportunities to reach your target audience. However, don’t forget that this will also bring competition from other firms to get the prominent position on the web pages and so the issue of biding effectively comes in. If you bid high but you don’t get enough customers, you will end up in a loss. For you to be able to bring more customers to your website there are a number of measures you should take. First, you should remember that the greatest factor to consider is the keywords you use. The way you write and present your keywords will play a great role in generating a successful pay per click ad. You should research to know what users search for and then group the keywords to be able to direct traffic to your website. The relevance of your AdWords will be able to direct internet users to exactly what they have been searching for. You might have seen some misspelled keywords on top pages and wondered what the copy writers were doing to make such mistakes. Well, this probably was done purposely since research has shown that most people actually don’t type words correctly! And when it comes to the issues of biding for the positions on the web pages, you should not bid for the first position unless your company is well established to pay for that. You can save a lot more money by biding for the third or fourth positions since people will surely look at those together with the first ones.

Selection of search engines is vital. Various search engines have different rates and services. For example Yahoo will give you more space and trial time so that you can analyze the success of your ad even before paying. Google assures you more coverage. You can also select which regions of the world you want your ad projected and with this move, you get closer to the target audience.

How To Set Up Your Google AdWords Account Setting up your Google AdWords Account is simply a matter of following a few easy steps. Once you are set up, you are able to start advertising on the biggest pay per click network in the world and have your ad seen by potentially thousands of new customers. Once you've headed to the Google AdWords homepage you need to click the 'Click to Begin' button to get started. Then you'll be given the option of whether you want to start with the Starter or Standard Edition. If you want to just get your feet wet then it's perfectly fine to start with the Starter Edition. This gets you up and running with your first ad very quickly. However the drawback is that you are limited in the number of ads and campaigns that you can run. You are also limited to setting bid prices and budgets for your ads as Google will optimise and choose the best bid prices for you. You can always upgrade to the Standard Edition at any time if you decide to start with the easier one first. If you choose the Standard Edition the first thing you will need to set up is the languages that you wish to target. Obviously it is wise to choose the language of the customer that you are targeting (if you're target audience is Chinese then you would choose this option), however the default language is set to English. Then you need to decide if you are going to show your ad globally or only within certain countries or cities. If you have a physical product then you only need to show your ad in area's that you ship to. After that the fun begins and you get to start writing your ad and adding keywords for it and choosing a budget to spend. After your ad is finished it's just a click away by pressing 'start' to make your ad live and to begin seeing traffic to your website. Most of the process is fairly easy to follow and even the novice AdWords advertiser should have no problem setting up an account.

How To Make The Most Of A Pay Per Click Campaign Pay Per Click is a form of web advertising where firms buy a prominent space on the search engines to be able to reach more customers. The search engines give these firms prominence

on top pages of search results. As people browse, if someone clicks on the firm’s links, the search engines get a commission and in this way they make money. This form of positioning strategy has been catching up quick. The growth rate of this industry is now above 41% with major search engines like Google earning 58% of their net revenue from this business annually. With this break up of statistics, it shows that there is a lot of money at stake and big opportunities to boost your customer or clientele pool. But with the opportunity, you should make the most of it. Here is how. One way in which you can make the most of the pay per click campaign is by improving your website. Remember, you are on the internet positioning and so your website will play the major role here. The motive of pay per click is to direct as much traffic to your website as you can. One observation I have made is that many people will be directed to a website ‘by accident’ but once they do, you should have a good website to make them take a second look and maybe buy your products or services. Of course there will be those who are genuinely looking for a product or service you directly deal with and it will be a joy for them to find you so quickly. Design an attractive website in place, that is simple and user friendly. People are not going to use manuals to navigate your site! Don’t also forget to identify your target audience initially. Even as you design your website, the target audience should be your major consideration. If your business is dealing with old folks, the look of your site should be appealing to them; but you cannot have the same kind of site if you are targeting younger people. This is a factor that needs to be considered when selecting the keywords for your website too. For you to be able to get many people to your website, you need to understand that keywords play a great role. You should select the keywords after taking time to research on what people will be looking for to reach your website. If your keywords are not able to attract traffic, then your campaign is doomed to fail. You are able to reach many people if your keywords are well selected. Lastly, you should be able to influence your target audience to take action once they reach your site. Let your landing page be well selected so that they have no reason to leave without buying your product or at least to filling in some forms for further action. How To Make the Most From Your AdWords Campaign Being the largest pay per click advertising network, Google Adwords is certainly the best option for your online advertising needs. However, you should never forget that although Google Adwords provides the perfect platform for promoting your goods and services, there are many other things that you will be required to do on your own, especially if you want to make the most effective utilization of that perfect platform or base provided by Google Adwords. Lets discuss some of these essential tasks that you will be required to do on your own in order to derive the benefits available through Google Adwords campaign. Before you actually start your Adwords campaign, you need to understand that the success of such a campaign depends a lot on the type of keywords used in the pay per click

advertisements. If the keywords are not relevant to the products or services you are trying to promote through Google Adwords, your advertisements are most likely to end up in all the wrong places. For example, if you are trying to sell guitars and if your primary keyword is musical instruments, you wont be able to target those that might be looking specifically for guitars. You might be able to increase website traffic, but that wont help because it's highly probable that most of the traffic would consist of people looking for musical instruments other than guitars. This is however just a simple example. In the real virtual world, you might be required to be even more specific. For example, you might be required to state the exact type of guitar you might be selling. So, if it's Spanish lead guitars you are selling, you will have to include that as a keyword in your pay per click advertising campaign. If you do not do so, anybody and everybody will start clicking on your pay per click advertisements, something that will increase your online advertising costs and that too without any guarantee of increased sales. That's simply because you can never expect someone who is actually not looking for a Spanish lead guitar to actually come to your website and buy one. Apart from adding the most relevant keywords, you also need to check grammar and spelling because this also contributes a lot to the first impression of users who might come across your pay per click advertisement. Once you have properly adhered to all the guidelines described above, you can start your Google Adwords campaign. If you have not committed big mistakes in your campaign, chances are high that you will witness a dramatic increase in website traffic and most importantly a dramatic increase in sales. You will also witness an increase in page rank and search engine result rankings, something that is necessary for making it big in the world of online business.

How To Make Money Using Google AdWords People are aware that Google AdWords can make you a lot of money in a relatively short period of time, however most don't know how. A few days back when I declared to my friends that I would be making loads of money through the affiliate marketing I was made the butt of jokes, but today their jaws drops to the floor whenever I show them my bank statement. After a lot of pestering, in a fit of benevolence I finally decided to share my secrets with them so that they can also make decent sums of money, marketing products using Google AdWords. Here I am sharing the same information with you and will try and keep it as simple as I can. This method of mine was tested on a few friends of mine and the results were remarkable. Almost all my friends began making money within days of starting their Google AdWords campaigns. How I wish I had this information when I began, this would have saved a lot of my money and time. So if you have made an unsuccessful attempt at making money online I strongly recommend that you follow the 5 steps I am recommending in this article. Hopefully your question of how to make money online using Google AdWords will be answered by this proven process. One key

point that I don't tire of stressing is “research”. The success of your pay per click campaign depends on the research you do, it is impossible to sell a product unless you are aware of who your potential customers are, the problems they are seeking solutions for and how your products are going to solve their problems. It is imperative that the products or service you sell address your customer's problems for you to make thousands of dollars. So here it is. Step one – Research and find a new niche market. Look up magazines and periodicals as they are a great place to find what people are looking for. Check to see if the niche market has any affiliate programs. If there are affiliate programs running see their ranking to determine the traffic they are attracting. Generally Alexa ranking is the safest bet to ascertain the ranking. Check out related affiliate program to compare content and offerings. Once this is done try and answer these questions. Is there enough demand in the market? Who is the target audience? What is the market looking for? What are the problems confronting the market? How does the product satisfactorily address the problems? Will you be able to cross sell products? Step two – Data Analysis. What is the quantum of demand? How many affiliate programs are addressing this demand? What products are being promoted within the industry? What are the keywords advertisers are using? What is the quality of products offered? What is the feedback from the people who used the products? Forums, reviews, and news groups is an excellent source to find answers. Does the affiliate programs have an Alexa rating below 100,000? Step three – research keywords. 1. List all the benefits

2. Browse magazines to get keywords 3. What are current hot topics? 4. Get keywords by visiting forums and user groups. 5. What are the problems people are seeking solutions for? 6. What is the hot advice being circulated? 7. What is the view on the topic in the forums? 8. What are the competitors saying on their websites? 9. Look for keywords that competitors are using to make money. 10. Check the search volume generated by those keywords. 11. What is the Yahoo! And Google ranking? 12. How many AdWords campaigns are currently running? 13. Check cost per click vs. commission. Step Four – Create a Landing Page 1. create a innovative and interesting landing page to cater to the demand. 2. Use keywords after researching the content. Step Five – Create a Pay per click campaign. 1. 2. 3. 4. 5.

Develop a PPC campaign around the niche market. Ad groups should not be saturated with keywords, 20 keywords or less is ideal. Both the title and the body of the ad should have keywords. Test ad groups between different websites and products. Test frequently.

These are the steps you need to follow if you desire to make tons of money online. Research is the most important factor that teaches you all about the market, so spend time doing thorough research. There is no room for complacency if you wish to make money online.

How to get more out of Pay Per Click Pay per click may be the most convenient and cost effective option for marketing and advertising your products and services, but you should never forget that there are thousands out there on the World Wide Web trying to achieve the very same thing. In effect, it means that if you really want to unlock the full potential of pay per click, you will have to do a lot more than just sign a pay per click deal with a popular search engine. Here are some relevant tips and tricks that you can use to make the most from your pay per click marketing campaign. The first thing you need to do is get the right content for your pay per click advertisements. Catchy one-liners and popular idioms and phrases can easily do the trick for you, but if you want online users to actually click on your pay per click advertisement, you will have to be a bit more creative. For example, what I do is that I add attention-grabbing words such as 'secrets', 'unravel', 'confidential', classified etc. to the content of my pay per click advertisements. Humans

are curious living beings, and when I add these words to the content, it immediately ignites the curiosity of users accessing my pay per click advertisement. When the curiosity is ignited, the natural fallout is a simple click of the mouse, something that results in more and more users visiting my website. You too can achieve similar feats, just by adding your own set of creative words, phrases, and terminology to the content of your pay per click advertisement. You see, the basic purpose is not only to get the attention of online users, but also to offer something really unique that might motivate users to actually click on your pay per click advertisement. So, in my pay per click advertisements, what I do is that I always try to add a question mark somewhere, someplace in the tagline. When users see the question mark, it naturally impels them to answer it, something that they most often do by clicking on my pay per click advertisement. This fulfills the objectives of my pay per click advertising campaign. Apart from getting the content right, you need to look into other issues as well such as punctuation, grammar, spelling etc. If these are not managed properly, it could create a bad impression on online users, making a complete waste of your pay per click advertising campaign. Hire a professional if you can’t manage these issues on your own, but do make sure that it's done properly obviously because the success of your online marketing campaign depends on it. I would suggest that you start using the tips and tricks right away, just to know where you actually stand in the scheme of things.

How To Evaluate A Pay Per Click Partner Today more and more consumers go online to look for information and purchase of products and services. Pay per click has become increasingly common form of advertising used in search marketing. Pay per click is very rewarding. However, it can be prohibitively expensive, if not understood correctly. The basic concept of pay per click is easy to understand, if you conduct a little bit of research. However, few businessmen have the time or the resources to do that and conduct their own pay per click campaign. Most small business owners appoint professionals to manage their campaign. However, it is important to evaluate your Pay per click partner, to keep your advertisement budget from going overboard. Pay per click is based on the concepts similar to auctions. The more you bid for a click, the higher you rank in search engines results page. This leads to PPC advertising being an endless auction amongst competitors vying the top spot. Since the amount of traffic you get depends on how high your position is on the search engine, it is imperative that the traffic converts into sale. So, what if the traffic does not convert to sale or what if your advertisement budget runs out? Or what if you are unable to do business on the terms the customers are demanding? How to keep the cost of acquiring customers down? You need to spend time and try answer the above questions. It is advisable that laymen desist from managing their own PPC campaigns and instead hire professionals to do the job. However, the company you choose to hire should be experts in this field and be able to keep your costs to minimum, generate quality traffic and convert visitors to

actual sale, thus increasing your return on investment. The following steps you should take to evaluate your PPC partner. Comprehensive and on time reporting A good PPC partner will submit timely reports that will include all the keyword data along with the mandatory metrics and analytical tools that will identify areas for improvement, to ensure a high return on investment. Before appointing a company to run your PPC, get a detailed commitment as to what data the company will be providing and the frequency of reports. Ideally a good provider of PPC service will submit a monthly report. Transparent bidding strategy A good PPC partner will share the bidding strategy with the principals and will keep the campaign running within the allotted budget. Equal Participation of PPC Company and Business owner Many business owners focus on increasing click, without paying attention to the actual conversion to sale. It is recommended that owners of business participate in developing strategies that focus more on conversion. Support The PPC partner should give timely reports on the number of clicks and other relevant details. If you realize that your advertisement has disappeared from the search engines or there is a sudden drop in the traffic, your PPC partner should be able to offer support and address these issues effectively. Responsive The PPC partner should not restrict himself to monitoring keyword performance, but should also make the required adjustments in the data, such as changing the geographic target, keyword modification, altering the ad copy etc.

How A Pay Per Click Program Works People using affiliate programs to earn income from the Internet are familiar with the term Pay Per Click. Pay per click affiliate programs is considered model web advertising programs, as they offer a win-win situation to all the participants of the programs. Lets look at how pay per click programs work. As you are aware that advertisement on mediums, such as print and television is an expensive proposition and businesses are required to shell out humongous sums of dollars to advertisers. The business owners have to pay the advertisers for the duration of the time the ad is played on the television or exposed to potential customers. The advertisers have an unfair advantage in

that they stand to gain, even if the advertisement proves ineffective or the medium used is ineffective. This means the business owner risks loosing his dollars and not gaining any business. Pay per click eliminates this risk and the business owner has to only pay for advertisement that generates business and hence his income. This is very similar to the concept of giving commission. You pay only if the job is done. This has come as a boon, and companies can now plan their ad spend more productively. Companies can now advertise without being worried, if they are spending wisely or not. So what is in there for the affiliates? Well affiliates stand to generate some income, even if the company that advertises does not get business from those who click on the ads. Every time an advertisement is clicked, the affiliates stand to gain some income. All that is required is the person visiting your site clicks on the link provided by the company. There are different types of pay per click affiliate programs: 1. Keyword PPC – Web directories and search engines generally use this type of program. In this system different companies bid for certain keywords. The companies generally try and guess what keywords the public is going to type, when looking for certain information. Whenever a person types in a keyword the search engine displays the search results, along with a few sponsored links in a separate area. If the person searching for information clicks on the sponsored link the advertising company pays the search engine. Today companies offering to optimize contents for keyword searches are doing roaring business. However, the down side is that some advertisers increase keyword density. 2. Content PPC – This type of program is made for webmasters and publishers. In this type of program different types of advertisements are displayed, which are sensitive to the contents of the page. For example, if you are discussing a particular book on a blog, then the advertisements displayed on the blog will be of the book under discussion. This type of affiliate programs has a potential to generate good income, if you have fresh and relevant content. You need to provide engaging content that will fire the visitors’ need to seek more information about the topic. The visitor is then tempted to click the links on the web page. 3. Shopping engines – Certain sites offer the customer to shop smart by allowing comparing products and services offered by competing companies. The sites profess that the result displayed are natural and random. However, it is a known fact that those companies who bid highest are listed at the top. Such programs rely on the fact that the layman will generally think that the top listed companies are the best. So, the first product displayed has an unfair advantage over the rest.

Great Pay Per Click Ad Writing Tactics Pay per click advertising is rapidly gaining prominence in the Internet business. Just consider

this; the growth rate of this industry is now above 41% with major search engines like Google earning 58% of their net revenue from this business annually. These search engines are making millions by just having people click on the links they have put on the top pages of the search results. We can make many conclusions from this. First, there are many firms investing larger sums of money in this business and you might be one of them. Secondly, there is a lot of competition and so firms are doing all they can to reach as many customers as possible. Many tactics need to be applied in order to reach your target audience. If you don’t take time to design you campaign well, then you will end up having your ads somewhere on the web with no one to click on them. But for you to reach your target audience, you need to make a good first impression. This will be possible if your ad is well written. The way you write and present your keywords will play a major role towards a successful pay per click ad. You should research to know what users search for and then group the keywords to direct traffic to your website. The relevance of your AdWords should be able to direct Internet users to exactly what they have been searching for. You should make your ads as clear as possible. You should also make them relevant and specific so that you don’t confuse the surfers. One common mistake made by copywriters is omitting most important words in the ads. You should take time to structure your sentences in your ads so that you can have ads which are specific and to the point. Let your key lines be very catchy, but at the same time tell the truth about your products or service. But remember this is not a place to tell your story. You should be able to stimulate your target customer in few words and lead them to your website. Let’s put things in a nutshell here. You are trying to advertise your website and not your product since you can hardly do that within the limited space you have. So, here are more tips to be successful with this. First, try as much as you can to put the keywords on the heading of your ad. This will for sure increase the frequency of hits. On the key line, begin by telling your readers how they can benefit by dealing with you. You should also capitalize the first letters of the main words and on the last line, give the features of your website.

Google AdWords For The Home Business Owners The advertising service is advancing and changing fast. A few years back, there was nothing like web advertising. But, today it is one of the main channels of advertising. Advertising is an expensive business and most firms especially small ones cannot afford the cost. If you are a home business owner, advertising seems like a dream. But with web advertising, there are many options available, which you can use to advertise your services or products. Google Adwords is one of the best examples. This service is where you get an account with the Google Adwords and then they will place your website links with some descriptions, about what you offer on the top of the pages that web surfers get as results for what they are searching for.

One reason why Google Adwords is the best option for the home business owner is because it is cheap and affordable. Every businessman will have to consider the cost, which is an important factor before advertising with Adwords. The cost to place banners on Adwords is not much. For you to start utilizing this service you only have to pay a minimal fee to have an account with Adwords and then you will be charged, when people click on your links. You can have your ad running without fear, since it’s only when people click on it that you are charged a small fee, which can be as low as $ 0.01. You can also have a daily budget in place and monitor how many clicks you can afford to pay for in a day, so that you don’t have to get a huge bill for millions of clicks, which might not translate to sales. Another important thing, you should know is that the success of advertising with Adwords lies on how relevant your keywords are. For you to get many people find your website, the keyword will play a great role. As a matter of fact, this form of advertising is all about keywords and it is the keywords that you pay for. You should take time to write, group them and select the best keywords that will bring more hits on the search engines. This might involve some research, which you should do, if you have to come up with effective keywords. You should select the keywords after taking time to research, on what people will be looking for to reach your website. If your keywords are not relevant enough, then you will not be able to attract a huge traffic to your website. You can make more impact with Adwords as a home business owner, if you design and write your ads well. You should write the ads in a manner that will attract the attention of the web surfers to take a moment to read it and click on the site. Then you should have a good website as a landing page that will encourage the surfer to take action, for example buying your product or service.

Getting Started with Google Adwords Google Adwords, the flagship of Google Corporation Advertising is running such advertising services like Pay Per Play and Pay Per Click. The growth rate of Pay Per Click industry itself is now above 41%. Google earns 58% of their annual net revenue from this business. This clearly shows that there is a lot of money invested in the industry and it is creating opportunities for your business to boost its customers or clientele pool. With the changing technology, many consumers are now turning to the latest forms of advertising. Web advertising is quickly taking roots. Now, it is so easy to market your products and services, since there are millions of web users, who visit sites for purposes like mailing, shopping, entertainment and many other reasons. Many companies favor web options. With all these consumers visiting the web, marketers are taking advantage of this and they advertise on the web. Adwords, by Google is the leading web advertising service provider. They offer cheap services, where you only pay after someone clicks on your ad. One big advantage you get by advertising with Adwords is that you are assured of reaching millions of your target audience, since Google is the leading search engine on the web. Your ads can also appear on Google partners like EarthLink, Blogger and AOL. This will for sure increase your reach.

But, how will you get started with Adwords? The first thing you should do is to identify your aims of advertising. Don’t simply go on to advertise without setting clear goals. Once you do this, it will be easier for you to make a concise list of keywords, group them, depending on who your target readers are and follow up their popularity on the web. Before going ahead with the placement of your advertisement, you should clearly state what your company does and offers and then identify your target market. You should know the product of service you are promoting in your ad and what action you expect from your target customers. If you want them to buy a product, then you should design your ad in such a way, that you would want them to subscribe to your ad. Then of course, you should gauge your expectation. If you expect too high and you don’t get what you want, then you should change the tactics. Cost is an important factor, you should consider before advertising with Adwords. The cost to place banners on Adwords is not much. What you pay is a minimal fee to have an account with Adwords and then you will be charged, when people click on your links. Even if you have an ad with Google Adwords and no one clicks on it, you don’t have to pay anything. However, you should have good keywords to attract people to your site to avoid blank clicks.

All You Need to Know About Pay Per Click Banner Ads Let’s start by being realistic. There are more than four billion web pages running on the internet. You web page is among these billions. I mean billions, not millions! But the main reason behind designing a website is to reach your target audience either to sell a product or service or just to inform them about something. We love free stuff and there are many sites offering free services to host your pages. But how effective will your site be? Now, there is the pay per click form of advertising where you can pay a fee and get positioned by the search engines on a prominent position so as to attract as many customers and clients as you can. This is what is known as banner ads. They appear on web pages you open when you are searching. Pay Per Click is a form of web advertising where a firms buys a prominent space on the search engine’s top pages to be able to reach out to more customers. This is how it works - You as a firm can bid for a position on the pages. If you have enough money you can bid for the first position. The highest bidder of course gets this position. You will pay more money for hosting the banner, but you will have to pay only after someone clicks on the link. The search engine will then charge you a commission when someone clicks on your banner. This form of positioning strategy has been catching up lately. The growth rate of this industry is now above 41% with major search engines like Google earning 58% of their net revenue from this business, annually. This kind of advertising is growing from strength to strength each day. But don’t assume that since the business is booming you can just place a banner ad and start getting customers to your web page. You need to do other things and take a few factors into consideration for the ad campaign to be effective. First you should remember that keywords will be the major gateway to success. You should select your keywords with care and you should have as many keywords as possible. You actually pay for having these keywords displayed and therefore you should have the keywords that will direct people to your website.

Having a good website will make your target customers take a moment to read the content and take action. You should make your site simple and user friendly. You should bare in mind the target audience before designing your website since the content needs to appeal to them when they visit your site. Lastly, you should write your banner ads in away that will make suffers take a moment to read them and click on them.