ADVERTISING BUSINESS CONDITIONS RINGIER AXEL SPRINGER COMPANY GROUP I. INTRODUCTION The members of the Hungarian Ringier Axel Springer group: Ringier Axel Springer Magyarország Kft. and Blikk Kft. deal with the publishing of press products and the operation of online sites (home page). Publications: Ringier Axel Springer Magyarország Kft: Kiskegyed, Glamour, Kiskegyed Konyhája, Kiskegyed Otthona, Kiskegyed Recepttár, Csók és Könny, Tvr-hét, Színes Kéthetes, TVR Újság, Sárga RTV, TV Kéthetes, tv REVÜ, Auto Bild Magyarország, GEO, Eszes, Jó vicc, Kápé, Kópé, Kiskegyed Rejtvény, TVR-hét Rejtvény, Ügyes, Ügyes Évszakok, Rejtvény Tere-Fere, Szudoku, as well as the following online sites: kiskegyed.hu, glamouronline.hu, autobild.hu. Blikk Kft: Blikk and its thematic supplements, Vasárnapi Blikk, Blikk Nők, Blikk Nők Konyha, Blikk Otthon és Kert, Blikk Extra Receptek as well as blikk.hu and blikkruzs.blikk.hu The new magazines of the Publishing House published during the validity of these Advertising Business Conditions are also subject to these terms and conditions. The Advertising Directorate of the Ringier Axel Springer company group (hereinafter referred to as: the Publisher, Publisher of the Advertising) performs the selling of the advertising spaces of the above listed publications. The Publisher has the right to terminate titles and to create new titles in the meanwhile. Its activities are basically determined by Act XLVIII of 2008 on the Basic Requirements and Certain Restrictions of Commercial Advertising Activities (hereinafter: Grtv.), Act XLVII of 2008 on the Prohibition of Unfair Commercial Practices against Consumers (hereinafter: Fttv.), Act LVII of 1996 on the Prohibition of Unfair and Restrictive Market Practices (hereinafter: Tpvt.), Act CLXXXV of 2010 on Media Services and Mass Media (Media Act) as well as Act CVIII of 2001 on Certain Issues of Electronic Commerce Services and Information Society Services (hereinafter Ekertv.). A./ General stipulations 1./ An advertising can be published, if the Advertiser/Advertising Agent (Agency) gives its company name, or its name, its principal office, in lack of this its residence, furthermore its tax number [section (1) §5 Grtv.] to the Publisher of the Advertising when ordering the advertisement. In case of an Advertising Agent, also the name, the principal office and the tax number of the customer have to be given. The Publisher shall maintain the given data in its records 5 years following the publication of the advertisement. The Publisher shall only accept orders duly filled in – containing accurately the data of the company (tax number, in case of foreign partners EU tax number), with the signature, possibly also the stamp of the legal representative. 2./ Advertising regarding goods to be sold within the country to customers via mail order service has to contain in an identifiable way the denomination of the advertiser, the designation of its principal office or permanent inland location (premises) as well as its registration number defined in a separate provision of law. 3./ The Publisher undertakes no responsibility for damages arising from any mistake occurring in the advertisements or if the damage arises due to the failure of the publication of an advertisement. The Advertiser/Advertising Agent guarantees that the material handed over to the Publisher does not violate personality rights of other persons and there are no third party rights hindering the publishing of the advertisement, so especially no third party rights exist in connection with intellectual properties under legal protection. The Advertiser/Advertising Agent shall fully indemnify the Publisher against any demand or claim made by third parties against the Publisher due to the violation of rights in connection with intellectual property under legal protection, as well as the violation of personality, piety and personal data protection rights. By accepting these Advertising Business Conditions, the Advertiser/Advertising Agent herewith expressly takes over the reimbursement of these demands and claims. Based on the above stipulation, the Advertiser’s guarantee and reimbursement obligation extends to obtaining the consent to the publication of the persons appearing in the advertisements and also to the reimbursement of the personality legal claims judged against the Publisher in this connection 4./ The advertisement must not be published if it violates any provision of law, especially Act XLVIII of 2008 on the Basic Requirements and Certain Restrictions of Commercial Advertising Activities. 5./ The Agency undertakes to proceed with a diligence expected of it as professional company based on Grtv. The Agency undertakes absolute liability to reimburse any claims asserted against the publisher due to the violation of

Ringier Axel Springer Magyarország Kft. 1122 Budapest, Városmajor u. 11. Cégjegyzékszám: 01-09-061743 Fővárosi Bíróság Cégbírósága Unicredit Bank 10918001-00000062-61820003 Adószám: 10237580-2-43

1

prohibitions listed in the chapters „General prohibitions and limitations on advertising” and „Restrictions and prohibitions related to the advertisement of certain goods and to the sponsorship of such goods” of Grtv. B./ Terminology, the main participants in the market: 1./ Advertiser: the entity for whom the advertising is being published, resp. the entity ordering the publication of the advertising for itself (customer/contractor). 2./ Advertising agent: the entity creating and generating the advertising in its own scope of business, and providing other services in connection with this (agency, agent, contractor). 3./ Advertising publisher: the entity possessing devices applicable for the publication of the advertisement and presenting the advertisement with the help of the them (media). 4./ Advertising order: written invitation of offer sent by the advertiser/advertising agent regarding the publication of one or more pieces of advertising in knowledge of these Advertising Business Conditions. 5./ Contract: the advertiser’s demand confirmed in writing by the publisher of the advertisement, properly signed by the advertiser in knowledge of these Advertising Business Conditions. The advertisements can be published following the conclusion of the contracts. 6./ The advertising rates given in the price list relate only to the purchase of the advertising space. The creative tasks of the advertisements: production of the advertisement, writing of the PR-article, taking of the photo generate extra costs for the advertiser. The amount of these costs is determined according to the volume of tasks arising. The advertising rates form an inseparable part of the contract. 7./ In case of the introduction of new advertising rates, the publisher of the advertising shall inform the advertiser/the advertising agent with regard to the orders in progress 30 days prior to the introduction of the new price list, in order to enable the advertiser/advertising agent to decide, whether to maintain or to cancel the order. 8./ Cancellation In case of magazines: If the statement regarding the withdrawal of the order i) arrives to the Service Provider on the 20th day prior to deadline of material submission to the printing plant at the latest, the Customer shall not be obliged to pay any fee, ii) arrives to the Service Provider on the 10th day prior to deadline of material submission to the printing plant at the latest, the Customer shall pay 50 % of the Fee, iii) arrives to the Service Provider after the 10th day prior to deadline of material submission to the printing plant, the Customer shall pay 100 % of the Fee. In case of the daily paper Blikk: If the statement regarding the withdrawal of the order i) arrives to the Service Provider on the 6th day prior to publication at the latest, the Customer shall pay 30% of the Fee, ii) arrives to the Service Provider on the 3rd day prior to publication at the latest, the Customer shall pay 50% of the Fee, iii) arrives to the Service Provider on or after the 2nd day prior to publication, the Customer shall pay 100 % of the Fee. In case of online media advertising spaces: If the statement regarding the withdrawal of the order i) arrives to the Service Provider on the 14th day prior to publication at the latest, the Customer shall not be obliged to pay any fee, ii) arrives to the Service Provider on the 10th day prior to publication at the latest, the Customer shall pay 20% of the Fee, iii) arrives to the Service Provider on the 7th day prior to publication at the latest, the Customer shall pay 50% of the Fee, iv) arrives to the Service Provider on or after the 6th day prior to publication, the Customer shall pay 100 % of the Fee 9./ Price list: The official price list of the publisher contains the valid advertising prices of all titles of the Publisher.

Ringier Axel Springer Magyarország Kft. 1122 Budapest, Városmajor u. 11. Cégjegyzékszám: 01-09-061743 Fővárosi Bíróság Cégbírósága Unicredit Bank 10918001-00000062-61820003 Adószám: 10237580-2-43

2

10./ Title list (schedule plan) contains per title the most important data necessary for the performance of the advertising tasks and the information in connection with material submission. - technical data, further services, technical parameters - the exact sizes and prices of the spaces, publication schedules - general construction of discounts (only in individual cases) 11./ Modification: Modification of the advertising materials following the submission deadline is only possible if still allowed by the production. The Publishing House as the publisher of the advertisement is entitled to charge any costs arising during the modifications to the Advertiser/Advertising agent. 12./ The Advertiser/Advertising agent shall have to possess a quality control permission regarding the marketability of its product and shall make a statement in this connection by giving its signature. If the product does not underlie prior quality control obligation, this fact has to be given in the statement. The statement is attached under clause VIII. of these Advertising Business Conditions. The Publisher is entitled to refuse the publication of the advertisement until this statement obligation is being fulfilled by the Advertiser. 13./ Online advertisement statistics: statistics prepared by the Adserver, recording the number of publishing and clicking of the advertisements per creative and per place of publication (CT) in a daily distribution. 14./ Prize game: prize game appearing in any website operated by the RAS group or the Service Provider, sold by Ringier Axel Springer Magyarország Kft. or Blikk Kft. against payment. 15./ Refusal of the intention to advertise: The publisher of the advertisement refuses the intention of the Advertiser/Advertising agent to advertise, if the advertisement is not realizable due to its technical form or infringes the interests of the Publisher or violates provisions of law, especially the stipulations of Grtv. 16./ Stipulations regarding liability: The Advertiser, the Advertising Agent and also the Publisher of the advertisement are liable for the violation of the laws referred to under clause I of the Preamble, especially §23 of Grtv. For damages caused by the violation of these stipulations, the Advertiser, the Advertising Agent and the Publisher of the advertisement are collectively liable. From the Publisher as the discloser of the advertisement, the Advertiser/Advertising agent herewith irrevocably assumes all fines, indemnities and costs arising from the collective liability based on the provisions of law asserted against the Publisher by the competent authorities or third parties due to the violation of the acts referred to or the Advertising Business Conditions. Based on this assumption of liability and debt, the Advertiser shall perform directly towards the authority and the entitled party instead of the Publisher and pay the fine, the indemnity and costs, or if already paid by the Publisher, it shall refund it to the Publisher without delay. As a condition for the publication of the advertisement the Publisher may require that - based on §27 of Grtv. - the Advertiser/Advertising Agent shall obtain the legally valid decision of the authority proceeding or of the court of justice stating that the advertisement to be published would not violate – in case it is published – the stipulations of provisions regarding commercial advertising activities. In this case the Publisher is not obliged to publish the advertisement until the delivery of the legally valid decision even if the contract has already been concluded. In this connection, the Advertiser/Advertising Agent cannot assert any claim for damages against the publisher. II. DISCOUNTS 1./ In case the Advertiser/Advertising Agent makes a spending undertaking for a defined period or campaign, the publisher of the advertisement can provide them discounts. These discounts are in every case connected to the given spending undertaking and their conditions can only be used for the given spending volume. 2./ In case of overspending an amendment of the contract is necessary. The discounts corresponding to the higher spending shall be applied by the Publisher of the advertising in the newer invoices. 3./ In case of a failing spending volume the Publisher of the advertisement makes out an invoice towards the Advertiser/Advertising Agent regarding the discounts they are not entitled to, which has to be settled by the Advertiser/Advertising Agent by the deadline given in the invoice, via transfer.

III. PREPARATION OF ADVERTISEMENTS

Ringier Axel Springer Magyarország Kft. 1122 Budapest, Városmajor u. 11. Cégjegyzékszám: 01-09-061743 Fővárosi Bíróság Cégbírósága Unicredit Bank 10918001-00000062-61820003 Adószám: 10237580-2-43

3

1./ The publisher of the advertisement accepts materials ready for press/suitable for publishing (according to the schedules) from the Advertiser/Advertising Agent. Should the Advertiser/Advertising Agent submit a top-view original and/or a working drawing, it cannot be regarded as ready for print and this has to be got prepared by the publisher of the advertisement. For this reason, the publisher of the advertisement shall charge further production costs regarding this work towards the Advertiser/Advertising Agent. 2./ In case of an online appearance, the Advertiser/Advertising Agent shall send the advertising material at least 2 working days prior to the appearance to the contact person in form of an e-mail. For non-finished materials the publisher of the advertisement charges production costs towards the Advertiser/Advertising Agent. 3./ Based on the request of the customer, the publisher provides a professional opinion regarding the text amount of the advertising, its wording and the placement of its graphics. If the Advertiser/Advertising Agent asks for help with the production of the material, the publisher of the advertisement shall recommend a graphic designer and a creative studio, which the Advertiser/Advertising Agent can contact, in this case the Advertiser/Advertising Agent pays for the execution of the work directly. If the Publisher lets the material be done directly by them, it charges the costs of the print preparation of the advertisement towards the customer. 4./ Special requests regarding the placement of an advertisement in print materials/home pages shall be accepted by the publisher only if allowed by the structure of the paper. Such requests have to be agreed upon when concluding the contract. In case of the fulfillment of special requests, the counter-value shall be the advertising rate card increased by the surcharge fixed in the agreement. 5./ The Publisher reserves the right to refuse the Advertiser’s intention to conclude the contract if the advertisement cannot be realized due to its content or technical form or if it violates laws or other official regulations or presumably conflicts with the interests of the Publisher. 6./ If the Advertiser has a continuous contract valid for several occasions and the new material does not arrive until the submission deadline, the advertisement published previously shall be automatically repeated by the Publisher. 7./ Apparently not appropriate or damaged printing materials shall not be accepted by the Publisher, their timely substitution shall be the responsibility of the customer in a way that it does not endanger the complete submission of the materials. If the substitution of the material in a timely manner is not possible, the Publisher shall act as described under III/3 and IV/3. 8./ The publisher undertakes liability for damages arising from any changes following the submission of the advertisements, if their feasibility has been confirmed by him in writing. The Service Provider undertakes the publishing of special online advertisements only following the testing of the final creative material. Thus he reserves the right to refuse the publication or to require changes irrespective of valid and confirmed orders. 9./ The creative materials of online advertisements shall be tested by the Service Provider prior to appearance. Correcting the technological and contents mistakes occurring during testing shall be the responsibility of the Advertiser. When testing the online advertisements, the following main criteria shall be governing Cookie - one user should see the advertisement once a day (rich media creatives) Possibility of closing (close button on rich media creatives) Sound to be switched off (switch on button which is switched off as default) Target site (the creative has to be clickable as default, it has to contain the click-tag given by the Service Provider, the possibility of clicking has to be provided for the whole of the advertisement, especially in case of CT creatives) it may disturb the functions of the site for maximum 10 seconds it must not hide the logo size (max 200kbyte) RAS reserves the right to remove the advertisements from the site without prior notice in case they disturb the operation of the site or the visit of the site by the majority of the visitors. RAS reserves the right to inactivate without prior notice the creative materials causing a load beyond the expectable level on computers with an average configuration. RAS shall test the creative materials received in the newest and the second newest versions of the three browsers most frequently used by its visitors (in present case Chrome 29, Mozilla Firefox 22,23 and Internet Explorer 9,10). RAS undertakes no responsibility for an appropriate appearance of special creative materials in other browsers! RAS undertakes the hosting of video files only against extra charge. 10./ In case of a CT-based campaign the performance is also valid, if the targeted CT number is not achieved by the campaign, but it is performed on AV-basis according to the following numbers: 1000 CT = 900 000 AV

Ringier Axel Springer Magyarország Kft. 1122 Budapest, Városmajor u. 11. Cégjegyzékszám: 01-09-061743 Fővárosi Bíróság Cégbírósága Unicredit Bank 10918001-00000062-61820003 Adószám: 10237580-2-43

4

11./ For online orders, the Advertiser has to send the finished advertising material corresponding to the above (III/4) clause 3 working days prior to appearance, however 48 hours prior to appearance at the latest, except when ordering the material from the Publisher. 12./ Regarding the performance of the individual online campaigns, the data measured by AdOcean are governing. IV. FINANCIAL TERMS AND CONDITIONS 1./ In case of a default in payment the prevailing legal rate of interest shall be charged, unless agreed otherwise. Furthermore, the publisher shall stop further performance of the contracts in force until the invoice and the default interest are settled. 2./ In case of a justified doubt regarding the liquidity of the advertiser, the Publisher shall have the right also during the time of the given advertising contract to make the publication of further advertisements dependent on the advance payment of the amount and the settlement of open invoice amounts – regardless of the payment term of the original contract. 3./ Advertisements shall be invoiced at full price, if the customer has not submitted them until the material submission deadline stipulated in the contract and he has not revoked in writing the advertising intention until the given deadline. 4./ The Service Provider shall make out an invoice to the Customer’s name – unless the Parties agree otherwise within the framework of the individual legal relation – with a payment term of 30 days following performance, in which all discounts applied shall be indicated. The Service Provider shall declare in the invoice made out about the counter-value of the publication of the Advertisement that he shall be liable for the payment of the advertising tax and that he fulfills his tax return and tax payment obligation, or about the fact that he does not have any tax payment obligation resulting from the publication of the advertisement in the tax year. The Customer shall pay the counter-value of the invoice within 30 days following its receipt to the Service Provider’s bank account, via transfer. The Service Provider shall be entitled to make out an electronic invoice according to § 175 of Act CXXVII of 2007 on value-added tax, and the Customer shall be obliged to accept and settle it. The Parties agree that in case of the Customer’s delayed performance the Service Provider shall be entitled to a default interest according to the Civil Code and a collection flat rate according to the Civil Code and Act C of 2000 on Accountancy. The Parties agree that in case of the Customer’s delay in payment the Service Provider shall be entitled to refuse the performance regarding advertisements of further contracts and legal relations being in effect between the Parties and/or other advertisements until the settlement of the fee and the default interests, as well as to request appropriate security with regard to further performance. 5./ In case of using the quantity or frequency discounts the advertiser undertakes not to cancel the order at a later time or in case of a cancellation to pay back the discount-difference against invoice to the publisher. 6./ Advertisings up to a value limit of HUF 300.000,- ordered by a partner not possessing a yearly frame contract can only be fulfilled if the advertising fee is paid to the Publisher in cash prior to the appearance of the advertising. V. SUPPLEMENTS/INSERTS 1./ Parameters needed for the order: − Denomination of the leaflet, its content, number of pages, weight/copy, manner of packaging, number of pieces in a package, date of performance, manner of performance (distributed with or without insert in a quantity corresponding to the distributed or subscription circulation of the papers) − Important information: Please present the sample when placing the order; if it is not available prior to printing, an authentic content description is necessary. The order can be modified 1 calendar week prior to the day of performance. − Excluding condiXon: a leaflet with a size exceeding 225 x 315 mm. 2./ Delivery: It is the task of the customer to send the leaflets 10 working days prior to the designated day of performance to the given locations or to hand it over for delivery. The price of the insert does not contain the delivery costs, the tariff rates given in the rate card are valid from the handing over at the delivery addresses agreed upon beforehand.

Ringier Axel Springer Magyarország Kft. 1122 Budapest, Városmajor u. 11. Cégjegyzékszám: 01-09-061743 Fővárosi Bíróság Cégbírósága Unicredit Bank 10918001-00000062-61820003 Adószám: 10237580-2-43

5

3./ Tariff rates: The service fees are given in the advertising price list (tariff). To the tariff rates the prevailing VAT shall be added.

VI. FURTHER INFORMATION 1./ The timely submission of the material ready for print forms the task of the Advertiser or Advertising Agent. Apparently not appropriate or damaged print materials shall not be accepted by the publisher of the advertisement, their timely replacement shall be the obligation of the Advertiser/Advertising Agent in a way, that the replacement should not endanger the material submission as a whole. The adjusting margins of B/2 and B/3 pages differ, so in case of a page replacement a new set is necessary. If the replacement of the material is not possible in due time and therefore its publishing cannot be solved any more, the whole advertising fee shall be charged in this case, too. 2./ Complaint: If at its publication the advertisement differs partially or in whole from the submitted material due to the failure of the publisher of the advertisement, the Advertiser/Advertising Agent is entitled to a reduced payment to the extent to which the aim of the advertisement cannot be reached. The parties mutually agree upon this. The publisher of the advertisement accepts complaints only within one week following the publication of the magazine/paper. 3./ Product fee: The Advertiser/Advertising Agent takes note of the fact that if his advertisement is subject to Act LXXXV of 2011 on Environmental Protection Product Fee (hereinafter: Ktdt.), he has to make a prior written statement to the publisher. 4./ Materials submitted for the advertising shall be maintained by the publisher of the advertisement only on the special request of the Advertiser/Advertising Agent. The general maintenance obligation is one month following the publication of the advertisement 5./ With the acceptance and the proper signing of these Advertising Business Conditions by the Advertiser/Advertising Agent a contract shall be concluded between the parties. This contract is valid together with its attachments.

VII. ADDITION TO BUSINESS AGREEMENTS WHICH CANNOT TO BE PLANNED IN ADVANCE ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... VIII. STATEMENT Act XLVIII of 2008, §5 section 2 on the Basic Requirements and Certain Restrictions of Commercial Advertising Activity („In connection with advertising relating to products which are subject to prior quality control or conformity assessment in accordance with specific other legislation, the advertiser shall supply a statement to the advertising service provider – failing this to the publisher of the advertising – that the product has been inspected or certified, and found suitable for marketing. If the product is not subject to prior quality control or conformity assessment, the statement shall be supplied to this effect. In the absence of such statement, no advertising may be published.”) Based on Act XLVIII of 2008, §5 section 2, the undersigned Authorized representative of the customer declares that the product intended to be advertised by us: …………………………………................................................................................................... a) has been subject to the obligatory quality control and its marketing has been permitted.

....................................... signature b) is not subject to prior quality control or appropriateness certification.

Ringier Axel Springer Magyarország Kft. 1122 Budapest, Városmajor u. 11. Cégjegyzékszám: 01-09-061743 Fővárosi Bíróság Cégbírósága Unicredit Bank 10918001-00000062-61820003 Adószám: 10237580-2-43

6

...................................... signature

These Advertising Business Conditions become effective at the date of signing of the basic contract, they have to be applied with regard to the contracts concluded afterwards. Please fill in the data authentically and exactly! 1./ Name of Advertiser: (customer) Address: Tax identification number: Bank account number: Trade register number: Telephone or facsimile number Name of the managing director:

Name of the administrator:

2./ Name of the advertising agent: (agency) Address: Tax identification number: Bank account number: Trade register number: Telephone or facsimile number Name of the managing director:

Name of the administrator:

Budapest,

......................................................... Proper signature of Ringier Axel Springer Magyarország Kft

................................................................ Proper signature of the advertiser or the advertising agent

Ringier Axel Springer Magyarország Kft. 1122 Budapest, Városmajor u. 11. Cégjegyzékszám: 01-09-061743 Fővárosi Bíróság Cégbírósága Unicredit Bank 10918001-00000062-61820003 Adószám: 10237580-2-43

7