Run a more profitable advertising business. operative.com

Simplify the business of Advertising Over the last ten years, the number of demand and supply channels available to pulishers has increased exponentially. Revenue continues to grow as new technologies gives publishers increasingly more channels to sell and deliver media. But revenue isn’t profit, and innovation comes at a cost. Over the last few years, the average number of line items has increased by 46%. In that same timeframe, the number of production systems per sales order has nearly doubled. But despite that increase, our industry only sees CPM growth of 1% each year. For our clients, working with Operative is a matter of profit. We help them produce CPM growth of 14%, and cut their ad ops costs in half.

Our clients have CPM growth 14 times the industry average.

Our Solutions Software

Services

Ad Serving

Our software gives you control over your

Our ad ops teams have a 99.8% accuracy

We are the largest Google DoubleClick

inventory, helping you increase revenue and

rate. We save you money by taking low-ROI

reseller, and our size allows us to save our

decrease operating costs. Operative creates a

ad ops work like trafficking and QA off

clients money on ad serving. Companies work

simplified product catalog that allows you to

your plate, so you can focus your teams on

with us because we cost less, and can offer

bundle and sell multimedia inventory, deliver

strategic tasks that generate revenue while

dedicated, on-shore support that smaller

efficiently, and bill accurately.

reducing your ad ops spend by 50%.

resellers and direct providers can’t match.

Our Clients Our client base controls over 20% of the global ad market, and includes five international #1 media companies.

MSO/Video

Magazines & Newspapers

Pure Digital

Our Software The OS for Ad Revenue

Yield Management

Your advertising business needs a solid foundation in order to grow. Technologies change, but the core of your business remains the same.

Media Sales

Every publisher needs a system that allows them to connect all of their supply- and demand-side technologies to sell, execute, and bill through a single system. Operative has spent the last decade building that foundation. Business Intelligence

We sit at the core of our clients’ workflows, providing a single view of the business and delivery layer. Operative pushes just the data you need to optimize inventory value at every step between sale and delivery. A streamlined data flow means more control, and more

Billing & Reporting

control means higher inventory value to sustain profit across a wider landscape of demand channels. Trafficking

box Sell More of Your Inventory

list Automate Ad Operations

Aggregate your inventory to generate more revenue.

Too many ad traffickers spend their time in manual processes

Everything in your arsenal gets standardized into a product

moving data from point A to point B. Operative saves your

catalog, allowing your sellers to quickly bundle and sell

company around 50% of its ad ops spend by automating those

multimedia packages, increase inventory value, and reduce

processes, allowing traffickers to move campaigns from sale to

unsold inventory — all within the pricing controls that you set.

delivery faster, and with greater accuracy.

file Tap Into Business Intelligence

search Don’t Fear the Audit

When all of your business and delivery data is in one place,

If finance doesn’t have a single view of what was sold and

the patterns start to make sense. Understanding the

what was delivered, billing becomes a guessing game. We

bigger picture of your revenue streams allows you to make

give finance up-to-date reporting on sales and delivery data,

adjustments on the fly, correcting under-performance and

which allows them to invoice on actual campaign performance

yielding more from your inventory.

numbers, and cut billing time in half.

Operative is the hub. Every piece of data about the campaign is there. And that’s how it should be. Priti Tanna, VP Digital Sales Solutions, NBC Universal International

Broadcast

Local

Collect 100% of Your Revenue Draw a straight line between what you sell and what you deliver. A typical digital ad sale involves 42 steps that touch every corner of your organization. What would happen if you cut that in half? Well, you’d collect more revenue with less overhead and fewer errors. Every step a publisher takes between sale and execution requires specific data. The planner needs to know what inventory is available. The trafficker needs to know exactly what was sold, and where it needs to go. And finance, at the end of the day, needs to know how a campaign performed so that they can bill accurately.

How Operative Works Operative aligns data-transfer along every step between sale and delivery. That means the data you need – and only the data you need – gets pushed where it needs to go, without double entry or manual rekeying. Every process that can be automated is automated, resulting in increased sales, more accurate execution, and on-point billing, Our clients reclaim their CPMs by eliminating wasted strokes between sale and delivery,

Integrations Plug new and existing technology into your tech stack through Operative.

Our Services Focus Your Ad Ops Teams on high-ROI Tasks

High ROI

The average ad ops manager spends 80% of their time on nonvalue driving, redundant tasks. As a result, only 20% of campaigns are truly optimized. Partner with Operative on the Low-ROI activities, and let your ad ops teams spend their time on more strategic, revenue-generating pursuits. We can do it faster, and we can do it better. Operative’s expert traffickers maintain a 99.8% accuracy rate and turn around cases in less than 13 hours. Our teams are highly trained in our clients’

Low ROI

business protocols and can traffic, target and optimize in all major ad servers.

From trafficking to campaign management, we can help turn ad ops into a revenue engine.

edit Automate Your Workflow

dashboard Align Costs with Revenue

We leverage proprietary in-house tools to execute our services

Campaigns rise and fall with the seasons. With Operative, your spend

faster and more efficiently than anyone else.

matches your workload – no more, no less.

Where are your bottlenecks?

Ad Trafficking & Optimization

QA Testing & Reporting

Site Tagging & Tech Support

Standard & rich media trafficking

Creative chasing & testing

Pixel implementation

Campaign Management

3rd party reporting

Floodlight & universal tags

Every major pub & agency ad server

Screenshots

Ad server migrations

Digital Ad Serving Competitive Pricing & Industry Expertise

For Publishers | For Advertisers

DoubleClick for Publishers (DFP) is the most widely used publisher-side ad server in North America. Certified since 2002, Operative is the largest reseller of DoubleClick products, including DFP, AdExchange, Audience and

#1 Certified Reseller

Optimization. Operative is also a resereller of Adtech

12 Year Google Partnership

We serve more than 125 customers across the globe. With Operative, our customers receive both cost savings and unmatched support for their ad serving needs. Our partners provide us with the best bulk rates, and we pass along our discounts to our customers. Plus, we provide dedicated, live support and ensure timely responses. Our expertise in more than 20 ad servers enables us to assist with a multitude of activities from migrations to cross-platform integrations.

We support over 125 customers around the world.

tag Retagging

flask Training

gear Implementation

We handle everything from comprehensive

Our expert instructors offer custom training

We put it all together for you. From network

audits to upgrades, hands-on QA, and

sessions, ranging from basic introductions to

setup to workflow consultation, we create a

troubleshooting

advanced techniques

fluid integration into your tech stack

users Consulting

map Migration

phone Technical Support

We offer consulting to help you get your

From start to finish, we’ll handle the entire

Dedicated, live experts are accessible when

campaigns off the ground, and keep them

migration from any ad server, including

you need them across 13 time zones, with

running smoothly

inventory transfers

after-hours support as needed.

Migration & Integration We’re experts in over 20 primary and secondary ad servers

Let’s Talk operative.com [email protected]

New York 212.994.8930

London +44.20.7378.0308

São Paulo + 55.11.4506.3142

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