Adobe© Marketing Cloud

Aprimo Genesis Integration Guide

Contents Integration Overview.......................................................................................................3 Key Benefits and Features...............................................................................................................................................3 Dynamic Marketing Segments......................................................................................................................................3

Before You Activate..........................................................................................................4 Pricing....................................................................................................................................................................................4 SiteCatalyst Integration Variables................................................................................................................................5

Activate the Integration...................................................................................................6 SiteCatalyst Plug-In Code.................................................................................................8 Contact and Legal Information........................................................................................9

Last updated 4/8/2013

Aprimo Genesis Integration Guide

Integration Overview

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Integration Overview This Adobe® Genesis™ email integration combines behavioral information from SiteCatalyst® with email marketing to create a powerful tool to redefine success measurement and target audiences with more relevant messaging. Delivering relevant email messages to these market segments can result in entirely new revenue opportunities, driving increased conversion and revenue among new and existing email campaigns. For example, delivering relevant email messages based on products that were viewed during a visit or products that were left in an abandoned shopping cart has been proven to have dramatic impact on revenue, with minimal impact on cost because this is simply leveraging visitors your site is already getting. This increase in marketing efficiency is one of the key benefits of integrating SiteCatalyst with Aprimo. Additionally, this integration will automatically synchronize email metrics with SiteCatalyst data as frequently as hourly for closed-loop reporting.

Key Benefits and Features This integration includes the following key benefits: • Consolidate email marketing and analytics data into one reporting interface. • Optimize email campaigns by conversion and contribution to revenue and site success. • Re-market to key visitors and market segments based on dynamic marketing segments.

Dynamic Marketing Segments This integration features the following dynamic marketing segments: • Purchase Profiles: Increase repeat orders and average order value through campaigns targeted by visitor purchase patterns. • Product/Content View Behavioral Profile: Reach prospective customers through marketing segments based on product views and content access profiling. • Cart Abandonment Profile: Help visitors convert to customers through fine-tuned campaigns specifically designed for those who are hesitant to complete carts. • Customers can also create and schedule custom remarketing segments specific to the needs of their users.

Before You Activate

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Before You Activate Before starting the Genesis integration for Aprimo, complete the following requirements: Adobe SiteCatalyst Requirements • Report Suite Specific: Be advised this integration is report-suite specific. Ensure that you have selected the desired report suite prior to activating the integration. • Available and configured SiteCatalyst variables: This integration requires custom events and custom eVars, and optionally additional events and additional eVars. See SiteCatalyst Integration Variables. • Authorized Representative: Be advised that the enablement of this integration might cause your company to incur fees in accordance with your service agreement with Adobe, Inc. or your service agreement with one of Adobe's trusted partners, as applicable. By activating this integration, you hereby represent that you are an authorized representative of your company; and as such, your company agrees to pay the fees, if any, set forth in the service agreement described above. • Adobe Data Warehouse™: This integration requires Data Warehouse to be enabled in order to generate remarketing segments. If you have not enabled Data Warehouse, contact Adobe for details. • Recipient ID: The integration requires that we capture and store a "Recipient ID" within a SiteCatalyst variable (eVar). This ID is an encoded or numeric representation of an email address from the Aprimo system. This "Recipient ID" is associated with downstream visitor behavior on the site (cart abandons, purchases, etc.) that is pulled into the Aprimo system and can be leveraged for remarketing purposes. As part of the setup process, you must identify an eVar for this purpose when prompted by the Wizard. • External Tracking: If you’re not currently following the best practice of enabling external tracking for each email campaign you send, you must do so to ensure a successful integration. See the Aprimo section below for details. • Privacy Compliance: You should understand that by enabling Recipient or Visitor ID tracking, this feature may track personally identifiable information of your site visitors. This has privacy implications requiring the implementation of appropriate procedures by your organization, such as providing notice to, and consent of, your site visitors. Aprimo Requirements • Valid Aprimo Account: In order to use the Genesis email integration, a client must have a valid Aprimo account. • Current Customer of Aprimo: This integration requires you to be a customer of both Adobe and Aprimo. If you are not currently a customer of Aprimo, you will not have the information necessary to complete the integration wizard. If you are currently a customer of Aprimo, you will need your Aprimo Account ID, or the unique identifier assigned to your organization, in order to complete the integration wizard.

Pricing Be advised that the enablement of this integration might cause your company to incur fees in accordance with your service agreement with Adobe, Inc. or your service agreement with one of Adobe's trusted partners, as applicable. By activating this integration, you hereby represent that you are an authorized representative of your company; and as such, your company agrees to pay the fees, if any, set forth in the service agreement described above. Adobe Pricing Considerations There might be recurring and implementation fees associated with this integration, including cost for an increased number of server calls incurred through this integration. Please contact your Adobe Account Representative for pricing details.

Before You Activate

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Aprimo Pricing Considerations There might be recurring and implementation fees associated with this integration. Please contact for pricing details. Contact information can be found in Contact and Legal Information.

SiteCatalyst Integration Variables This integration requires SiteCatalyst variables to track Aprimo metrics. After identifying the Event and eVars to use with this integration, they must be enabled in the SiteCatalyst Admin Console (see Report Suites for instructions). Required Variables Variable Type

Name

Population Method

Description

event (numeric) Clicked

Automatically imported from The Clicked event lets you see the number of visitors Aprimo. who clicked the email message.

event (numeric) Opened

Automatically imported from The Opened event lets you see the number of visitors Aprimo. who opened the email message.

event (numeric) Sent

Automatically imported from The Sent event lets you see the number of email messages Aprimo. that were sent.

event (numeric) Total Bounces

Automatically imported from The Bounces event lets you see the number of email Aprimo. messages that were not delivered to recipients due to a delivery problem.

event (numeric) Unsubscribed

Automatically imported from The Unsubscribed event lets you see the number of Aprimo. visitors who opened the email message but then clicked the Unsubscribe link to opt-out of future email messages from your organization.

eVar or s.campaign

Message ID

Collected from query parameters in email links through the automated collection method or a JavaScript plug-in.

eVar

Recipient ID

Collected from query parameters in email links through the automated collection method or a JavaScript plug-in.

This is often stored in the campaign variable.

This ID is an encoded or numeric representation of an email address from the Aprimo system. This "Recipient ID" is associated with downstream visitor behavior on the site (cart abandons, purchases, etc.) that is pulled into the Aprimo system and can be leveraged for remarketing purposes.

Activate the Integration

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Activate the Integration Use the Adobe Genesis Configuration Wizard to set up the Aprimo integration. 1. Start Genesis and click + Add New to add a new integration. 2. In the Show list, select By Name and drag the Aprimo integration to an empty plug-in slot. 3. Complete the Integration Wizard using the information in the following table: Field

Description

Report Suite

The report suite that receives the data from this integration.

Integration Name

Specify the integration name that Genesis displays in the report suite’s Active Integration List.

Account ID

Specify your Aprimo Account ID.

Recipient ID

This ID is an encoded or numeric representation of an email address from the Aprimo system. This "Recipient ID" is associated with downstream visitor behavior on the site (cart abandons, purchases, etc.) that is pulled into the Aprimo system and can be leveraged for remarketing purposes.

Clicked

(Required) Specify the SiteCatalyst event that stores the email Clicked data imported from the email system. The Clicked event lets you see the number of visitors who clicked the email message.

Message ID

(Required) Stores the unique mailing ID.

Opened

(Required) Specify the SiteCatalyst event that stores the email Opened data imported from the email system. The Opened event lets you see the number of visitors who opened the email message.

Recipient ID

(Required) Stores the unique visitor ID.

Sent

(Required) Specify the SiteCatalyst event that stores the email Sent data imported from the email system. The Sent event lets you see the number of email messages that were sent.

Bounces

(Required) Specify the SiteCatalyst event that stores the email Total Bounces data imported from the email system. The Total-Bounces event lets you see the number of email messages that were not delivered to recipients due to a delivery problem.

Activate the Integration

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Field

Description

Unsubscribed

(Required) Specify the SiteCatalyst event that stores the email Unsubscribe data imported from the email system. The Unsubscribed event lets you see the number of visitors who opened the email message but then clicked the Unsubscribe link to opt-out of future email messages from your organization.

Segments

This integration creates the partner-defined segments displayed in the Partner Segments section. Additionally, you can select existing Report Suite-Level segments to include in the integration.

Access Requests

Enable the recommended access privileges.

Data Collection

Select JavaScript Plug-in if you want to use the s_code.js plug-in as the collection model for this integration (see SiteCatalyst Plug-In Code). Select Automated Solution if you want to use an automated collection model for this integration, then specify the unique identifiers used for this integration. If you select this option, specify the unique identifiers used for this integration: Message ID Query String Parameter:This value represents the Message ID appended to the landing page URL by your email partner. Recipient ID Query String Parameter: This value represents the Recipient ID appended to the landing page URL by your email partner.

Dashboard and Bookmark Generation

Automatically generate a dashboard and bookmarks for the integration.

SiteCatalyst Plug-In Code

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SiteCatalyst Plug-In Code If you selected the JavaScript Plug-In data collection method, copy the following lines of code and add them to the SiteCatalyst code on your pages. /* * Plugin: getQueryParam 2.3 */ s.getQueryParam=new Function("p","d","u","" +"var s=this,v='',i,t;d=d?d:'';u=u?u:(s.pageURL?s.pageURL:s.wd.locati" +"on);if(u=='f')u=s.gtfs().location;while(p){i=p.indexOf(',');i=i-" +"1?t.substring(0,t.indexOf('#')):t;}if(t)v+=v?d+t:t;p=p.substring(i=" +"=p.length?i:i+1)}return v"); s.p_gpv=new Function("k","u","" +"var s=this,v='',i=u.indexOf('?'),q;if(k&&i>-1){q=u.substring(i+1);v" +"=s.pt(q,'&','p_gvf',k)}return v"); s.p_gvf=new Function("t","k","" +"if(t){var s=this,i=t.indexOf('='),p=i