isteconference.org

ABOUT THIS MANUAL The ISTE 2016 Conference Brand Standards have been created to guide the development of communication and marketing pieces for the ISTE 2016 Conference & Expo. The standards outline how to establish brand continuity through the proper use of the logo, color, typography, key phrases, iconography and photography style. Correct use of these standards will promote a consistent user experience, maintain brand equity and build brand awareness and identity.

Table of contents Name, tagline and key phrases ................................... 1 Logo ................................................................................ 2 Logo guidelines ............................................................ 3 Color palette .................................................................. 7 Iconography .................................................................. 4 Typography .................................................................... 6 Photography style ......................................................... 8 Sponsors ........................................................................ 9 Design examples ........................................................ 10 Questions ..................................................................... 11

isteconference.org

NAME, TAGLINE AND KEY PHRASES Our name When referring to ISTE 2016, always use one of the following formats: • ISTE 2016 • The ISTE Conference & Expo • The ISTE Conference

Our tagline

Key phrases Our key phrases highlight what we most want to communicate about ISTE 2016. Refer to these messages to help guide the creation of written communications.

Phrases The following phrases also may be used, but not in a context or format that competes with our tagline. • World’s most comprehensive ed tech event. • Join 20,000 educators and industry leaders at the world’s leading education technology conference and expo. • Connect with colleagues from around the globe who are shaping the future. • Enjoy thousands of learning and networking opportunities at an incredible value. • When educators connect we do great things for students. • Find your tribe and expand your professional network on a global scale. • ISTE 2016 — where ed tech leaders thrive, achieve and contribute. • Follow the excitement with #ISTE2016. • Join the conversation — #ISTE2016.

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LOGO

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Logo Our logo is one of our most valuable assets, one that is instantly recognized and trusted around the world. Three official versions have been created for ISTE 2016, all in full-color (shown) as well as black and white (reverse). When using a ISTE 2016 logo in a digital setting, please link the mark to isteconference.org.

Full logo

No dates

Year only

The first choice for logo formats in all applications.

When the conference dates are listed elsewhere.

For use in smaller spaces, when location and dates are listed elsewhere.

Logo rationale Our goal with the ISTE 2016 logo is to play up our key messages around connectedness and how the ISTE Conference is the ultimate venue for collaborating with like-minded individuals, finding your tribe and expanding your professional network on a global scale. The tilted sphere is an evolution of our ISTE “earth swirls” and helps to convey movement and transformation as one passes through ISTE and leverages our channels as a springboard for reaching their goals. We see this mark as a natural next phase in the use of the educator icon as a cornerstone for our visual brand.

LOGO GUIDELINES

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Logo usage guidelines To ensure our logo always looks its best, there are a few simple rules to follow.

Encroachment

x

x

x

x

Use the guide, shown right, for required white space surrounding the logo.

Integrity Always use the logo in its entirety. Do not separate any elements from the design unless they are previously provided as standalone graphic elements (see the Iconography section of this document).

Size Follow these minimum width requirements for proper sizing. • Print: 1.5” wide at 300 dpi • Digital: 100px wide at 72 dpi

Proportions Never stretch, elongate or distort the logo in any way.

Color The logo is available in three-color PMS (539, 383, 124) and CMYK process. Never change the colors in the logo. The logo was designed to appear on a white background whenever possible. If it must be placed on a colored background, use either the all-black or all-white versions. Adhere to encroachment standards when using the logo on a block of color to ensure there is proper white space surrounding the logo. Please use the all-black version of the logo in grayscale printing environments.

Incorrect proportions and color usage

white space allowance = 1/2 cap height

COLOR PALETTE

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Colors The ISTE 2016 color palette features the ISTE Blue, Green and Yellow swatches. Dark grey is used for body copy and rule lines. The remaining colors from the ISTE color palette can be used sparingly in circumstances where an alternate color is warranted (i.e., red text for a warning, etc.).

ISTE 2016 primary color palette ISTE BLUE

ISTE GREEN

ISTE YELLOW

PMS: 539

PMS: 383

PMS: 124

CMYK: 100.49.0.70

CMYK: 20.0.100.19

CMYK: 0.28.100.0

RGB: 0.43.84

RGB: 177.186.29

RGB: 238.177.17

HEX: 002A54

HEX: B1BA1D

HEX: EEB111

ISTE DARK GRAY CMYK: 0.0.0.80 RGB: 88.89.91 HEX: 58585B

ISTE 2016 secondary color palette ISTE RED

ISTE TEAL

ISTE PURPLE

PMS: 1795

PMS: 314

PMS: 2603

CMYK: 0.94.100.0

CMYK: 100.0.9.30

CMYK: 69.100.0.0

RGB: 238.52.35

RGB: 0.131.168

RGB: 113.43.144

HEX: EE3423

HEX: 0083A8

HEX: 712B90

ICONOGRAPHY

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Color block headers These high-impact headers are effective at drawing the reader’s eye and adding some drama and visual hierarchy to the overall layout. They should be used sparingly — i.e., once per spread vs. for every header on the page — so there aren’t competing elements. They can be used in positive form, rising out of the top of a color block; or in reverse, bleeding out of a color block or photo, onto a white background (see examples, right). In either case, Avenir Next LT Pro Bold Condensed is used in all caps, and the very bottom of the letterforms are what bleed out of or onto a contrasting block of color.

Educator icons The ISTE Educator Icon is a symbol representing humanity with our brand design. The icon is representative of educators with any title and from any background. Its exclamation point shape helps to convey excitement and innovation.

Single icon The icon should always be shown in the ISTE 2016 color palette or in black or white when in reverse. The icon should always be used in a way that feels vibrant and positive.

ISTE 2016 icon trio This year’s conference logo features a grouping of three ISTE Educator Icons, which can be used as a standalone graphic element. The positioning of the icons and the colors in which they appear are fixed: There is an all-black version and two reverse versions — one that is all white and one that is intended for use on a yellow background, with only the yellow Educator Icon in reverse (see examples, right).

FIND YOUR DEMOGRAPHIC MEET YOUR MARKET MORE THAN… 15,000 EDUCATORS 4,000 COMPANY REPS 500 EXHIBITING COMPANIES

ICONOGRAPHY ISTE 2016 Sphere As explained in the logo rationale, the tilted sphere in the ISTE 2016 logo is an evolution of our “earth swirls” and helps to convey movement and transformation as one passes through ISTE and leverages our channels as a springboard for reaching their goals. A solid-fill version of the sphere has been developed in each of the ISTE 2016 colors (including white) — primarily for the function of a uniquely shaped background on which to place graphics or text. More than one sphere could be used in combination to give a layered effect. The white version could be used over a photo or in combination with another color to give the effect of an outline (see examples, right).

Graphic images The graphic images shown right can be used in print and digital collateral as well as onsite signage. • The graphics can be shown reversed out of the ISTE 2016 color palette or on white in the ISTE 2016 color palette. • The graphics can be used individually or in a group, as line art or as silhouettes. • These graphics can be used in place of photography, but should not be used with photography to keep from cluttering the design.

Denver imagery Approved Denver photography may be used in certain applications, the primary image being the Denver skyline (shown, right).

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TYPOGRAPHY

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Typefaces ISTE 2016 font family: Avenir Next LT Pro

Substitute font family: Arial

Avenir Next LT Pro contains different weighted fonts, all of which are available in regular, italic, condensed and condensed italic.

When Avenir Next LT Pro is not available, Arial will be utilized as the secondary font. The following weights are available and should be used in a similar manner as the specified uses listed for Avenir Next LT Pro:

Please use optical kerning and set the tracking to zero by default. Set leading to a minimum of 120% of the type size unless otherwise noted. For ISTE 2016, we prefer the following weights for the specified uses: • HEADLINES & CALL-OUTS: Avenir Next LT Pro Bold Condensed; all caps; leading at maximum 95% of type size. • Subheads & call-outs: Avenir Next LT Pro Demi Condensed; sentence case • Body copy (preferred): Avenir Next LT Pro Regular; sentence case • Body copy (alternate): Avenir Next LT Pro Condensed; sentence case • isteconference.org: Avenir Next LT Pro Bold Condensed; lowercase • #ISTE2016: Avenir Next LT Pro Bold Condensed; all caps

For isteconference.org, we prefer the following weights for the specified uses: • NAVIGATION MENU - PARENT CATEGORY: Avenir Next LT Pro Bold; all caps • NAVIGATION MENU - NAVIGATION ITEM: Avenir Next LT Pro Medium; all caps • HEADER 1: Avenir Next LT Pro Bold Condensed; all caps; 48px • HEADER 2: Avenir Next LT Pro Bold Condensed; all caps; 26px • HEADER 3: Avenir Next LT Pro Bold Condensed; all caps; 24px • Body copy (including text links): Avenir Next LT Pro Regular; sentence case • BULLETED/NUMBERED LISTS: Avenir Next LT Pro Bold Condensed; all caps; 18px • FORM FIELDS: Avenir Next LT Pro Medium; all caps

Regular Regular Italic Bold Bold Italic

CSS class Avenir Next, Arial

PHOTOGRAPHY STYLE Photography style For ISTE 2016, preference should be given to high-impact imagery: photos that have a clear focal point with minimal distracting elements. As per ISTE photography style, any photos chosen to support collateral for the conference should have an editorial feel that communicates engagement and energy while still feeling professional and sophisticated. Avoid the use of images that feel overly “staged” or that lack a focal point. Photos selected should work to enhance the written message of each communication piece.

Event photography Event photos from past ISTE conferences are the first choice for meeting photography needs. Visit the ISTE 2015 Flickr album to review or download high-resolution images: bit.ly/ISTE2015flickr Note: It is recommended that we blur attendee names from name badges. This is critical for any photos of minors. Please contact ISTE Marketing for help with photo selection if needed.

Stock photography Stock photography can be used when event imagery needed to support the communication is not available. Stock images should adhere to the same standards as ISTE 2016 photography style, described above.

Resolution To ensure imagery looks its best at all times, make sure all photos are used at the correct resolution. • Print: 300 dpi • Digital: 72 dpi

Treatment and color All photos should be presented in full color. Photos may be cropped as needed. Photos may also be combined into a grid, as shown below.

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SPONSORS Sponsors ISTE 2016 sponsors are an invaluable part of our success. The support and funding they provide allow us to create the best conference and expo experience possible. To effectively communicate their sponsorship, it is important that their logos are included in certain print and digital materials. These locations are established as part of the current-year contract.

ISTE Year-Round Mission Sponsor and Conference Sponsor logos The logos, shown right, are given to sponsors for use in their materials, along with logo usage guidelines to ensure the marks are used consistently and according to brand standards. Notes: • The logos are only available in full color, as shown, and are intended to go on a white background unless otherwise approved by ISTE. Contact ISTE Senior Graphic Designer Brianne Beigh ([email protected]) for questions. • If the ISTE Year-Round Mission Sponsor and Conference Sponsor logos will be used side-by-side, the ISTE Year-Round Mission Sponsor logo should be 25% larger than the ISTE Conference Sponsor logos to emphasize hierarchy and the level of support that those sponsors provide. • When referring to the ISTE Year-Round Mission Sponsor in text, please style it as follows: “ISTE Year-Round Mission Sponsor” or “year-round mission sponsor” — When preceded by “ISTE,” the sponsor title should be in title case; otherwise it should all be in sentence case.

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DESIGN EXAMPLES

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Save-the-date PowerPoint slide

YOU’RE A for transforming learning, teaching and leading with technology. Join 20,000+ educators and education leaders at the world’s most innovative meeting of ed tech minds. Save the date for ISTE 2016 in Denver, Colorado, June 26-29.

SAVE THE DATE

#ISTE2016 isteconference.org/2016

Save-the-date postcard

FIND YOUR DEMOGRAPHIC

International Society for Technology in Education 180 West 8th Ave., Suite 300 Eugene, OR 97401-2916

For more than three decades, the ISTE Conference & Expo has attracted 15,000+ educators and key influencers for education technology purchases.

PROFILE BY PRIMARY JOB Teacher/faculty (PK-12) 30% Technology coordinator/specialist/facilitator 16%

MEET YOUR MARKET

Technology director 7% Principal 5%

MORE THAN… 15,000 EDUCATORS 4,000 COMPANY REPS 500 EXHIBITING COMPANIES

Librarian/media specialist 5% Superintendent, assistant/deputy superintendent, CIO, curriculum director – (1% each) Consultant/trainer 4% Assistant principal 3% Curriculum coordinator/specialist 3% Teacher/faculty (higher ed, school of ed) 3% Teacher/faculty (higher ed, not school of ed), student/pre-service, retired – (1% each) Staff developer (K-12) Other 14%

PROFILE BY TECHNOLOGY DECISION-MAKING RESPONSIBILITY

iste.org homepage events ad

ABOUT ISTE

The International Society for Technology in Education (ISTE®) is the premier nonprofit organization serving educators and education leaders committed to empowering connected learners in a connected world.

Decide 20%

The ISTE Conference & Expo is the world’s most comprehensive ed tech event. ISTE is home to the ISTE Standards for learning, teaching and leading in the digital age.

Purchase 4% Recommend/research 57% None 19%

80%

ISTE members include individual educators, affiliate organizations and corporations. ISTE represents more than 100,000 education leaders throughout the world. Visit iste.org.

COLORADO CONVENTION CENTER

of attendees decide on or recommend purchases.

isteconference.org/2016 ISTE is the registered trademark of the International Society for Technology in Education.

EXHIBIT WITH US

AT A GLANCE EXPO HOURS AND LOCATION

The Expo opens Monday, June 27, 2016, at the Colorado Convention Center. Expo hours have been scheduled to provide maximum interaction between attendees and exhibitors.

Exhibit at ISTE 2016 in Denver, Colorado, for the opportunity to showcase your products and services to thousands of members and organizations from around the world. That spirit of community continues in the shadow of the Rocky Mountains with our network of speakers, members, volunteers and you — our valued exhibitors.

Monday, June 27 Continental breakfast in the Expo

Tuesday, June 28 Continental breakfast in the Expo

Wednesday, June 29

9:30 a.m.–5:30 p.m. 9:45–10:15 a.m.

9:30 a.m.–5 p.m. 9:45–10:15 a.m.

9:30 a.m.–2:30 p.m.

If we find it necessary to alter Expo hours in the best interest of the event, exhibitors will receive as much advance notice as possible.

RENTAL CHARGES

JOIN THE ED TECH EVENT OF THE YEAR

STANDARD RATE Applications and deposits received after August 31, 2015

$3,580 per 10’ x 10’ booth

$4,260 per 10’ x 10’ booth

BOOTH PACKAGE AND BENEFITS OTHER WAYS TO PARTICIPATE SPONSOR ISTE offers sponsorship opportunities to our corporate supporters. For up-todate information about sponsorship packages, visit iste.org/sponsorship or contact ISTE Corporate Relations at [email protected] or 866.654.4777 (U.S. and Canada) or 202.861.7777.

BECOME A CORPORATE MEMBER Sponsors and exhibitors can become members of our year-round community. Members represent forward-thinking corporations that share our commitment to education.

ADVERTISE Exhibitors have the potential to reach more than 15,000 ed tech leaders in the ISTE 2016 Expo Hall. Magnify your brand through facility, print and digital vehicles. Contact us today to maximize your visibility.

isteconference.org/2016

Call for Exhibitors brochure, outside & inside spreads

Exhibits can be set up during these times:

Friday, June 24 Saturday, June 25 Sunday, June 26 Monday, June 27

• General security guard service • Daily aisle maintenance Booth rental does not include storage, placement, shipment or reshipment of exhibit materials, special lighting, booth furnishings, tables, chairs, electrical supplies, carpet, individual booth cleaning or any other special service ordered by the exhibitor.

1-5 p.m. 7:30 a.m.–6:30 p.m. 7:30 a.m.–6:30 p.m. 7:30 –8:30 a.m.

All exhibits shall remain in place until 2:30 p.m. on Wednesday, June 29. Return of crates and packing cases and dismantling of exhibits will begin at that time.

Apply online to reserve your space today! isteconference.org/2016 CONTACT US

EARLY RATE Applications and deposits received before August 31, 2015

• 10’ x 10’ booth space • 7’’ x 44’’ identification sign listing company name and booth number • Pipe railing, 8’ high curtain back wall and 3’ high curtain side rails • One complimentary, full-conference registration for each contracted company • Descriptive listing in the ISTE Program & Expo Guide and in the online floor plan and exhibitor search

SETUP AND DISMANTLING

Exhibit Management 800.280.6218 (U.S. and Canada) 541.346.3537 (International) [email protected]

REACH YOUR ED TECH BUYERS Annual surveys show that ISTE Conference & Expo attendees spend an average of six hours exploring the Expo Hall, making it an unequaled global ed tech marketplace. ISTE understands that exhibiting requires a significant commitment of your time and resources. We view our relationship with you as a partnership. We are committed to your success and delivering the most valuable marketing and promotional opportunity possible.

PROFILE BY INSTITUTION TYPE Elementary school 19% Middle/junior high school 12% Senior high school 13% Combined grade level school (e.g., K-12, K-8) 13% District 17% College/university 6% Regional center 1% State department of education 1% Other 11% Not applicable 4%

PROFILE BY DISTRICT SIZE 10,000+ students 34% 2,500-9,999 students 22% 600-2,499 students 16% Under 600 students 8% Other 3% Not applicable 17%

QUESTIONS? Contact us Please contact ISTE regarding any questions about this standards guide or other brand-related inquiries.

Tracee Aliotti Chief Marketing Officer [email protected]

Brianne Beigh Senior Graphic Designer [email protected]

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