A T R U E 3 6 0° B R A N D
MEDIA KIT 2016
T HE STR ATEGIC L AN DSCA PE O F HUBERT BURDA MEDIA C3 AGENCY
SEVEN
HUBERT BURDA MEDIA GERMANY UK FRANCE
USA
SPAIN/ PORTUGAL
POLAND CZECH REP. ROMANIA
RUSSIA
KAZAKHSTAN UKRAINE TURKEY TAIWAN HONG KONG
INDIA THAILAND
• 10,300 employees • 40 million paying consumers • 500 media products • 165 million users • 114 websites • 43,000 advertising clients
BRAZIL
SINGAPORE/ MALAYSIA
AN ATO MY OF THE M A XIM M A N The Multi Dimensional Man Traveller Future Aware
Alpha Male Well Groomed
Socially Active
Health Conscious
Peer Sensitive
Family Man
Corporate Fortress Home Attention To Details
Brand Conscious Emerged & Converged
india’s first and best-selling men’s category title with 10 years’ brand heritage
THE BRAND DNA • Celebrity Edge
• Honest Authentic Tone • Social Ammunition • Humour • Modern, Sexy Approach • Fresh, Innovative Ideas • Universal Appeal
MONTHLY CONNECTION BY NUMBERS SOCIAL 45,000
DATABASE 20,000+
NEWSLETTER JAN 2016 LAUNCH
ONLINE 86,000 hits pcm
TABLET 6,155
SMARTPHONE 2,44,000
EVENTS APP 1,77,500 EMAILER 20,000+
PRINT 1,00,000
M A X I M R E A C H E S 3 9 , 0 0 0 I N D I A N M E N A G E D 2 8 - 3 5 E V E R Y D AY. . .
SO CAN YOU.
R E AC H CA L E N DA R 2 0 1 6 ANNUAL SPECIALS
JANUARY: Burn 2015 Hot 100 list
FEBRUARY: Velocity Auto special
MARCH: Game Sports special
APRIL: Style
Fashion and grooming
SEX & RELATIONSHIP MAY: Gone
JUNE: Alive
JULY: Noise
AUGUST: Break Free
SEPTEMBER: Hustle
OCTOBER: Style
NOVEMBER: Wired
DECEMBER: Excess
Travel special
Party special
A celebration of man
Fashion and grooming
Music special
Gadgets special
Adventure special
The retail therapy edition
MAX
L E A D E R AT N E W S S TA N D S • Print distribution with Living Media India Ltd
• Network extends across
India’s top 100 cities and towns
• 30 prominent airport sites • 80 key national bookstores • Vendor partnership program that ensures visibility
• Promoted heavily on all
leading digital newsstands
24 - H O U R 3 6 0˚ E N GAG E M E N T CATCH-UP TIME • Morning hours • Exclusive to smartphone use • Search for snippety bytes in newsfeed • Social Media access for quick updates/news
TOUCH TIME •Evening/Night time for relaxation •Access to social media on smartphone and tablet • Engages with multiple media platforms simultaneously
FOCUS TIME • Daytime hours. Customer knows what they want and how to get it •Access through website • Simultaneous access to social media on smartphone • Print •App for trends and updates Lunchtime scrolling • Receptive to events
DOWN TIME • Come back to website for longer reads • Maxim App on tablet and smartphone for trends and updates • Print immersed
PREMIUM CONTENT = PREMIUM ENGAGEMENT Content sites are now entered predominantly through the side door: Our article is the new homepage. Social Media shares and likes
“Dark Social” referrals: Mail, Messenger
HOME
25%
75%
*
Homepage
Article Page
Search referrals *Typical percentage of modern driven websites
*
D I G I TA L E N GAG E M E N T WEB •MAXIM Bar •MAXIM Eats •MAXIM Street Style •MAXIM Upgrade •MAXIM Making Of... •Editor’s Pick •Filter
•MAXIM Rides •E-Newsletter •MAXIM Lab •Cam
SOCIAL •Movie Mondays •Lunchbox •7.5 Questions •Live Updates from Events •Maxim Challenge •Maxim Meme
L I ST E N I N G & M E A S U R E M E N T We engage customers with a responsive philosophy. Users now expect brands to listen and react, to be part of a relevant men’s lifestyle conversation.
WORKING WITH A BLUE-CHIP CUSTOMER BASE Clients that trust our understanding of how to engage.
P RIN T ADVERTIS ING R AT E CA RD CONTACTS
SPECIFICATIONS: MAGAZINE TRIM SIZE 205 MM X 273 MM
Publishing Director SIMON CLAYS 07042833994 simon @ emmindia.com DOUB LE SP R EAD
DO UBL E SP R EA D
(NON BLEED) 380 MM X 250 MM
(BLEED) 410 MM X 273 MM
F UL L PAG E
F U L L PAG E
(NON BLEED) 190 MM X 250 MM
(BLEED) 205 MM X 273 MM
Business Head—Sales (West & South) SONIA DESAI 09820569481 sonia @ emmindia.com
COVER
R E V ERSE GATEFOLD (BLEED) 400 MM X 273 MM
HALF PAGE H O R IZO NTA L H ALF PAG E VERTICA L (NON BLEED) 180 MM X 120 MM
(NON BLEED) 80 MM X 245 MM
S IN G LE PAGE
Regular Within first 15 edit pages* Page in Specific Section
Vice President (International Sales) SANJIV BISARIA 09811562019 sanjivbisaria @ emmindia.com
Full Page Color Full Page Color Full PageColor Single Column Horizontal Strip Single Column Vertical Strip Half Page Horizontal Half Page Vertical
SING L E CO LUMN
H O R I ZO N TA L ST R I P
VERTICAL 55 MM X 255 MM
180 MM X 50 MM
DO UBL E SP R EA D
`3,00,000 `3,30,000 `3,30,000 `1,00,000 `1,00,000 `1,80,000 `1,80,000
NOTE • For bleed ads allow 3-mm bleed margin after cut mark. • The live matter should be well within 5 mm from the trim size. • Gutter: 8 mm (4 mm on each page) only for live matter in double-spread ADs.
Regular Double Spread Double Spread (before or between content pgs) SUP ER P R EMIUM P OSITIO NS Reverse Gate Fold Outside Bk Cover Full Page Back Cover Full Page Inside Bk Cover Reverse Gate Fold Fornt Cover Double Spread Inside Front Cover
`5,00,000 `5,50,000 `6,00,000 `6,00,000 `4,00,000 `6,50,000 `6,50,000
MATERIAL NEEDED FOR REPRODUCTION • Digital file in EPS/PDF format. Files containing high resolution images minimum in 300 DPI printable size. • All links should be in CMYK mode and font should be embedded with the file.
Business Head—Sales (North) KARAN RAJ 08130170005 karan @ emmindia.com Senior General Manager—Sales (East) SUJIT KANTI BOSE 09831751126 sujit @ emmindia.com Business Head—Activation Sales (West) PRATIK MISHRA 09820463341 pratik @ emmindia.com Manager—Activation Sales PRATEEK BAHRI 07042606053 prateek.bahri @ emmindia.com Senior Manager (Production) RITESH ROY 09810323063 ritesh @ emmindia.com Exposure Media Marketing Pvt. Ltd. 323 Udyog Vihar, Phase IV Gurgaon, Haryana - 122016
