A Study of Branding Strategies of Indian Brand In Personal Care FMCG with special Reference to Maharashtra.

2015

Questionnaire: PERSONAL DETAILS: Q1) Name: -

---------------------------------------------------------------------

Location:---------------------------------------------------------------------AGE:- O Below 20 Years

O 21-30 Years

O 31-40 Years

O Male

O Female

O More than 40 Years. Gender Marital status Educational Qualification: -

Occupational Status:-

O Married

O Unmarried

O School level

O UG

O PG

O Professional

O Student

O Professional

O Employed

O House wife

Number of member In family :-

O Up to 2 O 4 to 6

O 2 to 4 O Above 6

Q2) Your liking of Brand in Personal care? O Indian

O Multinational

O Mix (National/ Multinational)

O No Brand

Q3) Comfortable in purchasing brand in? O Company Outlet

O Kirana stores

O Departmental stores

O Mall

Questionnaire

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A Study of Branding Strategies of Indian Brand In Personal Care FMCG with special Reference to Maharashtra.

2015

HAIR OIL Q4) Which Brand Hair oil you prefer? O HUL

O RECKIST BENCHIER

O COLGATE PALMOLIVE (I) LTD O MARICO O GODREJ

O NIRMA

O NONE

Q5) The reason for selecting these Brand? O Enhance the texture and quality of Hair

O non sticky and Shine.

O Devitalized hair by lubricating of Hair O Strengthen the structure of damaged hair and shaft. Q6) If HUL Sunsilk then O Clinic +

O Clear (Men)

O Sunsilk Natural

Q7) If HUL Dove Elixir O Hair fall

O Dryness Care

O Nourished Shine

Q8) If Marico than O Hair & Care O Parachute Advanced

O Parachute O Parachute Advanced Jasmine

Q9) From how many years you are using these Brand? O 0-1 years

O 1- 2 years

O 2- 3 Years

O More than 3 Years

Q10) This product Suits you because its – O Affordable

O Rich in Mg, K, Ca, & Iron

O low on Chemical formulation & high on natural & herbal Ingredients.

O Ayurvedic

Q11) How you Know these Product? O Advertisement

O Mouth Publicity

O Reference Group

O Dermatologist /Dr

Questionnaire

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A Study of Branding Strategies of Indian Brand In Personal Care FMCG with special Reference to Maharashtra.

2015

SHAMPOO

Q12) Which Brand Shampoo you prefer? O HUL

O RECKIST BENCHIER

O COLGATE PALMOLIVE (I) LTD O MARICO

O NIRMA

O GODREJ O NONE

Q13) If HUL Brand Dove then O Damage Solution

O Nutritive solution

Q14) If Sunsilk then O Black & Shine O Hair Fall

O Thick & long

O Soft

O Sunsilk Damage

O Perfect straight Nourishing Q15) why you prefer these Brand O Hair fall Control O Nutritive Solution

O Intense Repair

O Natural Fragrance

O Anti- Dendruff

O Silky shine effect

O Anti- Lice treatment

O Scalp Q16) From how many years you are using this Brand? O 0-1 years

O 1- 2 years

O 2- 3 Years

O More than 3 Years Q17) How you Know these Product? O Advertisement O Reference Group

Questionnaire

O Mouth Publicity O Dermatologist /Dr

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A Study of Branding Strategies of Indian Brand In Personal Care FMCG with special Reference to Maharashtra.

2015

SKIN CARE

Q18) Which Brand you prefer? O HUL

O RECKIST BENCHIER

O COLGATE PALMOLIVE (I) LTD O MARICO

O NIRMA

O GODREJ

O NONE

O Vaseline

O New fair & lovely

Q19) If HUL then O Pond

Q20) You prefer these Brand because it makes skin O Touchable Smooth

O Suited to Dry Skin

O Pleasant Smell

O Fairness to Skin

Q21) From how many years you are using this Brand? O 0-1 years

O 1- 2 years

O 2- 3 Years

O More than 3 Years

Q22) How you Know these Product? O Advertisement

O Mouth Publicity

O Reference Group

O Dermatologist /Dr

Q23) Do you think that by using this Skin Cream your skin will be Nourished & will stay Healthy for long duration. O Yes

O No

O Can’t Say

O Don’t Believe

Questionnaire

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A Study of Branding Strategies of Indian Brand In Personal Care FMCG with special Reference to Maharashtra.

2015

HANDWASH Q24) Which Brand O HUL

you prefer For Hand Wash? O RECKIST BENCHIER

O COLGATE PALMOLIVE (I) LTD O MARICO

O NIRMA

O GODREJ

O NONE

Q25) If HUL Hand wash Life Boy then O Hand Sanitizer

O Mild Care

O Colour Changing Q26) If HUL Hand wash Lux then O Mint Oil

O Strawberry & Care

Q27) If HUL Hand wash Pears then O Oil Clear Pure & Gentle

O Germ protection

Q28) why you prefer this Brand? O Oil Clear Pure & Gentle

O Color Changing

O With Mint Oil

O Anti Bacterial & family health

O Cold Tumble Dry Low

O for Kids with Beautiful floral

Q29) From how many years you are using this Brand? O 0-1 years

O 1- 2 years

O 2- 3 Years

O More than 3 Years

Q30) How you Know these Product? O Advertisement

O Mouth Publicity

O Reference Group O Dermatologist /Dr Q31) Do you think that your Hand get washed by using these Brand 100 percent? O yes

O No

O Can’t Say

O

Questionnaire

Don’t Believe Page 277

A Study of Branding Strategies of Indian Brand In Personal Care FMCG with special Reference to Maharashtra.

2015

SOAP Q32) Which Brand O HUL

you prefer for Soap?

O RECKIST BENCHIER

O COLGATE PALMOLIVE (I) LTD O MARICO

O NIRMA

O GODREJ

O NONE

Q33) IF HUL Soap then O life buoy

O Pears

O Dove

O lux

O Rexona O Breeze

O Liril

Q34) If Godrej then O GodreJ no 1 Rose Water

O GodreJ No 1 Almonds

O Godrej Shikakai

O Godrej Swastika Shikaki

Q35) You Prefer these Brand because it gives Skin O Enriched with Natural Extract & Beautiful Floral O Sensitive to Skin O Fragrance & Fresh

O Best Antiseptic Soap

O Ayurvedic

O More T F M

Q36) How you Know these Product? O Advertisement

O Mouth Publicity

O Reference Group

O Dermatologist /Dr

Q37) From how many years you are using this Brand? O 0-1 years

O 1- 2 years

Q38) Do you think that

O 2- 3 Years O More than 3 Years

this Soap will help your skin to make

Healthy and look young by using these brand 100 percent? O yes

Questionnaire

O No

O Can’t Say

O

Don’t Believe.

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