B o b Bro wn’s Ma ster K e ys S eri e s

7 KEYS TO BEVERAGE SALES SUCCESS DESCRIPTION, PRICING, AN D CUS T O M IZ AT IO N

B ob Brown’s

THE LEARNING SYSTEM

7 KEYS TO BEVERAGE SALES SUCCESS

The Seven Keys to Beverage Sales Success is a comprehensive learning system designed by award-winning training experts Arnowitz/Hurn in partnership with Bob Brown Media. The interactive DVD and accompanying print materials are designed for simple, flexible implementation

Simple but smart strategies to sell more bottled water, wine, beer, cocktails, cordials and cognacs, soft drinks, and champagne.

•  Seven standalone, focused, fifteen minute video training modules – use them all together or one at a time as needed during pre-shifts •  Participant Worksheets/training aids (download for free anytime you need them from our website) •  A pack of 10 handy, four page, Server Job Aids, printed on sturdy card stock

The complete Seven Keys package is only $299.00 US plus shipping (each per package license fee is valid for one location only)

DVD Content (ten chapters approximately 15 mins each)

•  Introduction •  Selling More Bottled Water •  Selling More Cocktails •  Selling More Beers •  Selling More Wines •  Selling More Non-Alcoholic Beverages •  Selling More Cordials/Liqueurs & Cognacs •  Selling More Champagne and “the Wow!” •  What’s In It For You? (Why servers should embrace the training) •  Tips for Presenters (Ways to most effectively deliver this training)

PROVEN TECHNIQUES FROM A WORLD-RENOWNED EXPERT:

•  A video tutorial covering the best ways to deliver the training to your staff •  An easy-to-follow Quickstart Guide

Bob Brown’s books, newsletters, videos, seminars and keynote addresses have

For managers:

been an inspiration to thousands of hospitality, and food & beverage professionals

Bob Brown’s proven techniques are modeled and taught in a simple, easy to use, video-based training series perfectly formatted for pre-shifts. The on-going use of the training will build a service culture that ensures happier employees, happier guests and increased beverage sales.

For servers:

around the world

This program dramatically increases check averages by showing servers how to paint the kind of word pictures that motivate guests to buy beverages at seven distinct phases of a meal - while avoiding the common pitfalls that derail sales opportunities.

The system includes:

GREAT OUTCOMES

PROVEN RESULTS

What this course will do for YOUR RESTAURANT

“Bob Brown’s Seven Keys training at our new concept Brasserie Centrale, at the Regent’s Park Marriott in London was a huge success. We saw a 16% increase in beverage sales and a five-pound bump in food revenue!”

•  Increase overall beverage and food sales •  Boost restaurant and bar staff self-confidence and morale •  Dramatically improve guest satisfaction and loyalty

Edward Harvey

What this course will do for YOUR MANAGERS

•  Make training easier, more efficient and effective •  Create a foundation of sales techniques to coach against •  Reduce time spent baby-sitting staff •  Empower them to focus on coaching in pre-shifts •  Enhance and complement their knowledge and professionalism

What this course will do for your SERVERS

•  Increase their check averages and tips •  Increase their level of engagement •  Inspire them to feel a greater sense of pride and purpose •  Make their jobs more interesting and fun •  Heighten their awareness of the many beverage sales opportunities

Director of Food & Beverage Development and Design, Marriott Hotels Ltd l UK

“At our Riverview Restaurant we went from selling 50 bottles of wine a month to 550 after Bob’s seminar. Nothing short of remarkable! Bob’s real world techniques were fun, easy-to-follow and took the fear out of selling wine.” Todd Kohl Director of Food & Beverage, New Orleans Marriott

“I’m glad you produced the DVD which I will be purchasing. My managers continue to get behind your workshop training and they’ve incorporated it into our 15 minute daily preshift. Just to let you know - our check average has increased 11% YTD since the training. THANK YOU!!!!” Hassan Yazbek Director of Food & Beverage, Renaissance Dubai Hotel

“I’ve been to hundreds of seminars in my career, worked in dozens of properties and I have never experienced such a powerful presentation as Bob Brown delivered. He gave my team the tools to provide a heightened level of service and the ability to up-sell on a consistent basis. I strongly recommend this for all professionals in the industry. My staff is absolutely charged and ready for success - and enjoying our new culture!” Ewell Sterner Director of Food & Beverage, Hilton La Jolla Torrey Pines

Pricing and Volume Discounts

On-line Sales and On-Demand Fulfillment

The complete Seven Keys package is $299.00 US plus shipping (license fee is valid for one location only)

Bob Brown Media offers complete fulfillment services including webbased, on-demand ordering for recurring fulfillment (with no minimum quantity required)

Volume discounts are available for quantities over 300 units 300 – 500 units 10% discount, plus FREE addition of supplied branding/logo art to external packaging, print materials and titling on video

To order the program, download free worksheets, purchase additional Server Job Aids or additional free training resources go to the Bob Brown Media fulfillment website: www.BobBrownMedia.com

501 - 1000 units 15% discount, plus branding listed above and FREE beverage list customization for work sheets, job aids and video reference

Customization

1001+ 20% discount, plus FREE customizations listed above

The Seven Keys program packaging, video, and print content can be customized to complement your existing training programs. We can add corporate branding, represent sponsor’s products and add specific beverage lists and sales language Localization can include beverages specific to your region or organization and translation to any major language. Please contact us directly for pricing of these services

JUST THE START! Seven Keys is the first in a series of service-oriented programs from Bob Brown Media:

MASTER KEYS SERIES Unlocking Star Performance for Sales and Service Success FOR EMPLOYEES 1. The Seven Keys to Beverage Sales Success (Focus: F&B sales) CURRENT RELEASE A series of easy to master strategies and techniques that enable servers to increase sales of bottled waters, cocktails, wines, beers, non-alcoholic beverages, cordials and cocktails, and champagnes. 2. The Seven Ways Successful Servers Sell (Focus: F&B sales and service) - 4/2009 Bob’s gold standard full-spectrum service training turns Order Takers into Artful Salespersons, generates positive word-of-mouth advertising, energizes the restaurant environment, and boosts revenues, tips, and morale. 3. The Art of the Arrival: Delighting Guests at Every Touch point: (Focus: hotel-wide service and sales) - 5/2009 Bob Brown’s powerful series of easy-to-implement Tricks of the Trade as well as hotel and area knowledge that creates a concierge mindset throughout the hotel and enhance all guest interactions with Valet, Door, Bell and Front Desk representatives - increasing guest satisfaction and loyalty as well as boosting sales and tips. 4. The Four Keys to Wine Sales Success (Focus: F&B sales) - 6/2009 A breakthrough training tool (also currently in pre-production) that quickly enables servers to achieve a functional mastery of one of the most profitable items on any menu, wine - by demystifying it and showing how to use Bob Brown’s proprietary Wine Lyrics to make its basic varietals easy to describe, discuss, and deliver. 5. Achieving In-Room Dining Excellence (Focus: F&B service and sales) - 8/2009 When engaging with diners in the most intimate of environments - their room - servers and operators face a myriad of pitfalls and opportunities. This course provide the techniques and strategies that make the most of the important (and lucrative) guest touch points on the phone and in the room. Tools include Bob’s “Sales Cockpit,” The Sales Order Pad, and Sales Prompter Posters.

6. Building the Foundation of a Total Food & Beverage Service Solution (Focus: F&B service and sales) - 10/ 2009 This course leverages the fact that product knowledge is the foundation of sales success - and teaches managers and servers how to apply Bob Brown’s proprietary “Hook, Line, and Sinker” dialogue technique to make every offering sound irresistible. Next, Brown’s “Raw, Prepped, and Final” Food Show transforms servers into Food Story Tellers And learning how to create and implement the both the “Host and Server Sales and Service Game Plans” that ensures hospitality, sales and technical excellence that can be adapted to every type of restaurant. 7. Hospitality for Lifetime Loyalty (Focus: hotel wide service and sales) - 2010 By showing all hotel employees from the front office to engineering and housekeeping to food and beverage employees to bring heart and an emotional connection to their guest interactions - The results are increased guest satisfaction and loyalty, higher revenues, and bigger tips. FOR MANAGERS 8. Coaching for Star Performance 2010 By teaching managers how to recognize and adapt their training and praise techniques to each employee’s “personal DNA,” cast every individual in their optimum role, deepen the manager-team member relationship through the “Big Five” Coaching Techniques,” and leveraging the amazing power of the Coaching Conversation, this course ensures that every Marriott achieves and maintains a super-service culture. 9. Achieving and Sustaining Superior Service through Effective PreShifts /2010 Knowing how to structure and implement consistently effective Pre-Shifts enables managers to set the stage for training, motivation, and communication in ways that guarantee positive outcomes. This course guarantees that every preshift achieves maximum impact by enabling managers to adapt strategies to the most current data and inspire a culture of continuous improvement.

About Bob Brown Media

Bob Brown Media is a partnership of Bob Brown and award-winning, hospitality industry training and media communications experts Arnowitz/ Hurn, LLC. The company’s clients include virtually every major hotel group, luxury hotels, casinos, resorts and hundreds of thousands of trained employees around the world. Recent projects for major hotel brands include: two multi-lingual global customer service training programs, two multi-lingual global skills training programs, the creation, design and implementation of a system-wide brand culture program. The partnership provides worldwide on-demand digital materials fulfillment with individual property-customization capability. Bob Brown Media was created to leverage both company’s extensive sales and service training assets, experience and expertise to enable hospitality, food and beverage companies to reach thier highest potential revenues, guest satisfaction, employee skill levels and team member engagement. Arnowitz/Hurn partners have received over 80 top national and international awards for their work. Contact:

Burt Arnowitz Managing Partner Bob Brown Media Arnowitz/Hurn. LLC 107 Bridgeway, Sausalito, California 94965 415-331-1660