3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015) INTRODUCTION

3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015) INTRODUCTION 3rd International Conference On Social Sciences Research 2015...
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3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015)

INTRODUCTION 3rd International Conference On Social Sciences Research 2015 (ICSSR 2015) focuses on research and development of interactive and adaptive social sciences research environments across all domains. The conference provides opportunities for the cross-fertilization of knowledge and ideas from researchers in the many fields of social sciences that make up this interdisciplinary research area. This research conference examines local and global issues from the perspectives of scientific social sciences. Through individual or team collaborative research activities, researchers analyze perspectives and synthesize positions informed by the scientific social sciences of knowledge; analyze the past, assess the present, and plan for the future with regard to the theme. Thus, it may provide enrichment opportunities that transcend traditional disciplines for facing our complex and challenging world. Due to the nature of the conference with its focus on innovative ideas and on future social sciences developments, the ICSSR 2015 secretariat welcome contributions that report on accomplished research. The conference organizers encourage submissions that consider social sciences research through one of the following sub-themes, although submission of other topics for consideration is also welcome: 1. Business 2. Culture 3. Management 4. Ecology 5. Education 6. Environment 7. Human resources 8. Information technology 9. Information science 10. Learning 11. Marketing 12. Islamic studies 13. Social sciences 14. Philosophy 15. Multidisciplinary studies

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3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015)

REVIEWERS Dr. Muhammad Abdul Wahid Usmani (University, Riyadh, Saudi Arabia) Dr. Thien Lei Mee Dr. Nor’ain Mohd. Tajudin (Universiti Pendidikan Sultan Idris) Dr. Khairul Aini Binti Mohamed Jiri (SMK Dato’ Undang Musa Al-Haj) Dr. Mimi Mohaffyza bt. Mohamad (University Tun Hussien Onn) Dr. Suhaimi Mhd Sarif Dr. Vincent Thulani Zengele Dr. Anna Maria Corridor Dr. Shukri Hanapi Dr. Rakesh Kumar Azad

EDITORS Dr. Mokmin Basri Mr. Mohd Sofuan Mohd Salleh Mr. Che Wan Shamsul Bahri Ahmad

Organized by WorldConferences.net Koperasi KOKISDAR Kolej Universiti Islam Antarabangsa Selangor Bandar Seri Putra, 43600 Kajang, Selangor, MALAYSIA Tel: +6019-347-2420 E-mail: [email protected]

Copyright © 2015 WorldConferences.net All rights reserved. No part of this publication may be reproduced in any form or any means without prior permission from the copyright holder. All articles in this proceeding are openly accessible at WorldConferences.net 3

3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015)

PROGRAMME

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3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015)

PARALLEL PRESENTATION SESSION 1 DAY 1 – ( 9.00AM-10.30AM ) ICSSR 2015 ROOM - PALMA SESSION MODERATOR: 038 SINGLE HAND GESTURE RECOGNITION BASED ON DWT AND DCT FEATURE EXTRACTION AND NEURO-FUZZY CLASSIFIER

PARALLEL PRESENTATION SESSION 1 DAY 1 – ( 9.00AM-10.30AM ) ICSSR 2015 ROOM - TOLEDO SESSION MODERATOR: BERNARD MORENO BRAGAS 048 DETERMINANTS OF BUSINESS PERFORMANCE AMONG RURAL ENTREPRENEUR

DR. MD.LAZIM BIN MOHD ZIN KAVITHA JAGANATHAN 084 ROLE OF RELIGIOUS LEADER IN INTERFAITH DIALOGUE TOWARDS CONFLICT RESOLUTION: A MUSLIM ANALYSIS ON CHRISTIANITY’S PERSPECTIVE

046 THE EXPLOITATION OF WOMEN WORKERS: UNVEILING CAPITALISM IN BANGLADESHI GARMENT INDUSTRIES ISHRAT ZAKIA SULTANA

KHAIRULNIZAM MAT KARIM & SUZY AZIZIYANA SAILI 097 GENERIC SKILLS OF TRAINEE TEACHERS AT TEACHER EDUCATION INSTITUTE FARAH BINTI MUKHTAR

102 A CONFIRMATORY FACTOR ANALYSIS OF THE HEALTH BELIEFS RELATED TO CARDIOVASCULAR DISEASE SCALE AMONG MALAYSIAN UNDERGRADUATE UNIVERSITY STUDENTS. LIM BEE CHIU 197 UNRAVELING THE LINK BETWEEN ENVIRONMENTAL FACTORS AND ORGANIZATIONAL IMPROVISATION DR. DARWINA 143 A THREE DIMENSIONAL MODEL FOR SELECTING THE MOST APPROPRIATE JOURNAL OUTLET FOR MANUSCRIPT SUBMISSION PANDI KANKANAMGE CHAAMINDA MANJULA WIJEWICKREMA

183 TEOCHEW OPERA: THE FORMATION OF A NETWORK AND IDENTITY OF THAILAND CHINESE COMMUNITY IN THE ASPECT OF ECONOMIC AND CULTURAL RELATIONS LADDA PRASOPSOMBAT 118 THE FILIPINOS ON THEIR HYBRID LOGICAL CONVERSATIONS: A MICROCOSM OF SOUTH EAST ASIAN COMMUNICATION PATTERN? BERNARD MORENO BRAGAS

055 PERFORMANCE OF PRODUCT- SERVICE SYSTEM: KNOWLEDGE EXPLORATION, EXPLOITATION AND KCP PERSPECTIVE ANISA MOHD YUSOFF, NOOR AZLINNA AZIZAN (PHD) 192 STEAMERS, TRADE AND CHANGE IN OMAN'S ECONOMY IN THE SECOND HALF OF NINETEENTH CENTURY Prof. BOUALEM BELKACEMI 5

3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015)

PARALLEL PRESENTATION SESSION 2 DAY 1 – ( 11.00AM – 1.00PM ) ICSSR 2015 ROOM - PALMA SESSION MODERATOR: PRIYANKA DASS SAHARIA

PARALLEL PRESENTATION SESSION 2 DAY 1 – ( 11.00AM – 1.00PM ) ICSSR 2015 ROOM - TOLEDO SESSION MODERATOR: PROF. RAJESWARI VELAYUTHAM

174 THE EFFECTIVENESS OF FIELD TRIP TECHNIQUES FOR COMMUNITY COLLEGE STUDENTS FARIDATULJANA MOHD NOOR

153 SUNDAY TV MASS AS A RITUAL COMMUNICATION AMONG THE YOUTH GLENN IRWIN REYNON 122 EFFECTS OF ADVANCED MANUFACTURING TECHNOLOGY ADOPTION AND MARKET COMPETITION ON MANAGEMENT ACCOUNTING SYSTEM OF MANUFACTURING FIRMS IN MALAYSIA

173 FUTURE STUDY: THE READINESS OF COMMUNITY COLLEGE STUDENTS IN USING MLEARNING APPLICATION FARRAH BINTI ABD RAHIM

SIOW YUNG ERN, DR. AMALINA and PROF. DR. FOONG SOON YAU 179 ORGANISATIONAL CAPABILITIES AND PERFORMANCE OF MANUFACTURING COMPANIES IN DEVELOPING ECONOMIES: THE ROLE OF SERVICE INPUTS

009 MARKERS OF ETHNIC AND NATIONAL IDENTITIES: PLACE OF LANGUAGE MURIATUL KHUSMAH MUSA AND ASSOC. PROF. SU-HIE TING

MUHAMMED ABDULRAHMAN 180 NATION BRANDING, EDUCATION AND EDIFICATION – A COMPARATIVE STUDY

067 LIFE IN THE INDIAN CITY: CASE STUDY ON THE FEMALE IMMIGRANT WORKERS OF NORTHEAST INDIA IN UPSCALE RETAIL SECTORS OF DELHI.

PROF. RAJESWARI VELAYUTHAM & DR. CHELLAPPA SHANMUGAPRIYA 162 INDIVIDUALISM AND COLLECTIVISM AS MODERATORS OF MORAL REASONING AND TRANSFORMATIONAL LEADERSHIP STYLE IN THE NIGERIAN PUBLIC SECTOR

PRIYANKA DASS SAHARIA 028 CONNECTING HYDROLOGY CYCLE WITH THE STRATEGIES OF STORM WATER MANAGEMENT FOR ENVIRONMENTAL SUSTAINABLE PLANNING AND DESIGN

PROF. ISMAWI ZEN 175 INDUSTRY PERCEPTIONS TOWARD STUDENTS’ ACHIEVEMENT OF COMMUNITY COLLEGE GRADUATES PROGRAM FOR MARKETABILITY.

CHIKELU OKEY FELIX 037 RELATIONSHIP BETWEEN MOTIVATION AND EMPLOYEE PERFORMANCE AT PRIVATE HEALTHCARE, MALACCA. ERRATUL SHELA ESHAK, MUNIRAH MOHD JIDI & NORLIDA [email protected]

SHAHRULNIZAM SIRAN 212

104 AN EXPLORATORY FACTOR ANALYSIS OF THE MALAY TRANSLATED VERSION OF THE INDEX OF DENTAL ANXIETY AND FEAR QUESTIONNAIRE (IDAF-4C) AMONG SECONDARY SCHOOL CHILDREN IN NEGERI SEMBILAN

DR. NORSIAH

IZYAN HAZWANI BAHARUDDIN 062 ETHICAL REASONING AND TRANSFORMATIONAL LEADERSHIP STYLE IN THE NIGERIAN PUBLIC SECTOR

106 THE RELATIONSHIP OF ECONOMIC GROWTH ON THE IMPACT OF COMMUNITY-BASED HEALTH INSURANCE SCHEME AMONG THE RURAL DWELLER OF SOKOTO STATE NIGERIA. GARBA IBRAHIM TANKO AND AZHAR HARUN

CHIKELU OKEY FELIX, ABD HALIM B AHMAD, ROSITA BINT ARSHAD 6

3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015) PARALLEL PRESENTATION SESSION 3 DAY 1 – ( 2.30PM-5.30PM ) ICSSR 2015 ROOM - PALMA SESSION MODERATOR: MASDUKI 053 APPLICATION OF PARTICIPATORY PUBLIC POLICY PROCESS IN GREEN UNIVERSITY DEVELOPMENT OF PIBULSONGKRAM RAJABHAT UNIVERSITY, PHITSANULOK THANNAPAT JARERNPANIT 064 HELP SEEKING BEHAVIOR AMONG SECONDARY SCHOOL STUDENTS IN MALAYSIA

PARALLEL PRESENTATION SESSION 3 DAY 1 – ( 2.30PM-5.30PM ) ICSSR 2015 ROOM - TOLEDO SESSION MODERATOR: FARHANA IDRIS 115 ANALISIS KESILAPAN PELAJAR MATRIKULASI DALAM TAJUK PILIH ATUR DAN GABUNGAN

CHOONG YUEN ONN 076 A COMPARISON OF DEATHS BETWEEN BANGKOK CITY OF THAILAND IN 2005 AND JAPAN IN 2006

ZULKEFLI BIN AHMAD 165 PENERIMAAN YOUTUBE SEBAGAI MEDIUM PEMBELAJARAN AGAMA DALAM KALANGAN GENERASI Y DI UNIVERSITI SULTAN ZAINAL ABIDIN (UniSZA), MALAYSIA SITI ROKIAH AB RAHMAN 149 SUMBANGAN KEPIMPINAN INSTRUKSIONAL MAYA TERHADAP KOMPETENSI PENGAJARAN GURU

ARINDA MA-A-LEE 137 THE RELATIONSHIP OF CUSTOMER KNOWLEDGE, KNOWLEDGE MANAGEMENT AND SERVICE QUALITY ON CUSTOMER SATISFACTION : A STUDY ON RETAIL ISLAMIC BANKING

RUSYDAH BT USRY 091 KHUTBAH JUMAAT SEBAGAI PLATFOM INTRA-DIALOG: ANALISA KONSEPTUAL

MAT RAHIMI BIN YUSOF KHAIRUL FIRDAUS ADRUTDIN 178 TRANSLATING IDEOLOGY: THE CASE OF MODALITY IN THE WRITTEN CONSTITUTION OF THE STATE OF BRUNEI SITI BADRIYAH HAJI MOHAMAD YUSOF

103 CRISIS COMMUNICATION: A COMPARATIVE ANALYSIS OF BRAND RECOVERY STRATEGY BETWEEN MALAYSIA AIRLINES AND AIR ASIA AFTER THE CRASH OF MH370 AND QZ8501 MASDUKI 126 THE INFLUENCE OF USAGE INTENSITY AND PEER GROUP INTERACTION AMONG HEDONISTIC LIFESTYLE OF SOCIAL MEDIA PATH TEENAGE USER

099 FAKTOR MENOLAK KOMUNIKASI VISUAL MESEJ KESIHATAN PADA KOTAK ROKOK OLEH PEROKOK TEGAR. RUSYDI MOHAMAD KAMAL, ABD RAUF RIDZUAN, FAKRULNIZAM JAFRI, ROSDI SAFIAN, JALILAH JAAFAR SIDEK & KHURUL ‘AIN MAHASAN 120 KAJIAN PERBINCANGAN TERHADAP PEMANTAUAN IBU BAPA KEPADA PELAJAR NORMALIS 093 KEBERKESANAN PENGAJARAN BAHASA ARAB UNTUK PEMAHAMAN AYAT AL-QURAN FARHANA IDRIS

UTARI OCTAVIANTY, ERNI MARTINI 148 INSTITUTIONAL QUALITY MATTER: AN EMPIRICAL INVESTIGATION OF FOREIGN DIRECT INVESTMENT IN NIGERIA STEPHEN AKPO EJUVBEKPOKPO 036 MODEL OF COLLECTIVE EFFICACY, ORGANIZATIONAL COMMITMENT AND JOB PERFORMANCE AMONG VILLAGE LEADERS

181

PERLAKSANAAN GST AKAN MENGUGAT UNDI BN PADA PRU14

MUHAMMAD ANWAR FAHMI HARI DAS BIN ABDULLAH,B.K.T. 152 KESAN EFIKASI KOLEKTIF TERHADAP PRESTASI KERJA JKKK PERKAMPUNGAN NELAYAN PESISIR PANTAI TERENGGANU MOHD HAZLAMI JUSOH, DR. MOHD YUSRI IBRAHIM

DR. MOHD YUSRI IBRAHIM 172 AN ETHNOGRAPHY STUDY OF KUMELEMBUAI COMMUNITY IN SOUTHERN MINAHASA DISTRICT OF NORTH SULAWESI

193 STRATEGI PEREKRUITAN SUMBER MANUSIA DALAM MENINGKATKAN PENGKOMERSIALAN R&D UNIVERSITI

PROF. AGUS SHOLAHUDDIN 035 CORPORATE TAX IN MALAYSIA: REVENUE, COLLECTION AND ENFORCEMENT

SUMI BT ISMAN 176 LANGUAGE ATTITUDE AMONGST YOUNG GENERATION: CASE STUDY AT CHUNG HWA SCHOOL

DR. NOR SHAIPAH ABDUL WAHAB 086 IMPACT ANALYSIS OF SELF-HELP GROUPS ON WOMEN EMPOWERMENT: A CASE STUDY OF PAKISTAN

EXZAYRANI AWANG SULAIMAN 127 PENGURUSAN SISA PEPEJAL DI KOTA BHARU KELANTAN: PENDEKATAN KOMUNITI

NAGINA JAMAL, IRFAN MUHAMMAD& YASUO SASAKI

DR. TEUKU AFRIZAL 7

3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015)

PARALLEL PRESENTATION SESSION 4 DAY 2 – ( 9.00AM-10.30AM ) ICSSR 2015 ROOM - PALMA SESSION MODERATOR: NORASIKEN BINTI ABDUL RAHMAN 068

EXPERT REVIEW PROFILE ON CREATIVITY MEASUREMENT TOOLS (CMeT)

MUNIRA BINTI ABDUL RAZAK 039 NON-MUSLIM CITIZENSHIP IN ISLAMIC LAW: JURISTIC POLEMICS AND MALAYSIAN REALITY DR. MOHD. SHUHAIMI BIN HAJI ISHAK 125 THE EFFECTS OF STUDENT’S PERCEPTION ON TEACHER’S PERFORMANCE AND LEARNING STYLES TOWARDS STUDENT’S READING COMPREHENSION AT SENIOR HIGH SCHOOL AT TANGERANG SELATAN PIPIT NOVITA 085 HEALTH, NUTRITION AND CULTURAL KNOWLEDGE OF CHEROS: A LESSER KNOWN TRIBE OF JHARKHAND STATE OF INDIA Prof. RAJAN GAUR & ABHIK GHOSH 161 DETERMINANT OF EMPOYEE ENGAGEMENT AND KNOWLEDGE MANAGEMENT FOR ENHANCING EMPLOYEE ENGAGEMENT NORASIKEN BINTI ABDUL RAHMAN 081 EVALUATING THE CREATIVITY OF A PRODUCT USING CREATIVITY MEASUREMENT TOOL (CMeT) SITI NORZAIMALINA ABD MAJID 204 EMPIRICAL ANALYSIS OF PERCEIVED CONTRIBUTION OF ISLAMIC BANKING TOWARDS ENTREPRENEURSHIP DEVELOPMENT IN GOMBE STATE, NIGERIA IDRIS YAHAYA ADAMU

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3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015)

PARALLEL PRESENTATION SESSION 5 DAY 2 – ( 11.00AM – 1.00PM ) ICSSR 2015 ROOM - PALMA SESSION MODERATOR: 147 PHENOMENOLOGY STUDY OF PERCEPTION MAPPING ON HEALTH CARE INSURANCE PROGRAM IN ACEH PROF. BONAVENTURA NGARAWULA 131 NAQLI AND AQLI KNOWLEDGE INTEGRATION PRODUCES QURANIC PROFESSIONAL GENERATION ZETTY NURZULIANA RASHED, AB. HALIM TAMURI, SITI SUHAILA IHWANI, JULIA MADZALAN 061 SOCIAL CAPITAL AND DISASTER PREPAREDNESS: CONCEPTUAL FRAMEWORK AND LINKAGE SUMAIYA SADEKA, MOHD SUHAIMI MOHAMAD, MOHAMMAD IMAM HASAN REZA, JAMIAH BINTI MANAP AND MD. SUJAHANGIR KABIR SARKAR 200 COMPLIANCE BEHAVIOUR OF ZAKAT ON SALARY INCOME AMONG YOUTH IN KLANG VALLEY TEH SUHAILA TAJUDDIN 077 HOUSEHOLD BEHAVIOR AS A CAUSED OF MALARIA PREVALENCE: A QUALITATIVE STUDY IN ZAMFARA STATE NORTH WEST NIGERIA AHMAD YAHAYA MAIGEMU, DR KALTHUM HAJI HASSAN 057 WOMEN AS SKILLED LABOUR IN THE CONSTRUCTION INDUSTRY OF MALAYSIA: POTENTIAL AND CONSTRAINTS MASIDAH ABDUL MAJID 144 WHO IS OLD AND WHEN A WOMAN IS OLD? CULTURAL, SOCIAL AND ECONOMIC MEANINGS ANISUR 083 TURNITIN: WHAT MALAYSIAN STUDENTS SAY? MOHAMAD ZAIN HASHIM, MURIATUL KHUSMAH MUSA & ROSMALIZA MOHAMED 042 SEJARAH TERCETUSNYA PERANG SAUDARA DI CHINA(1946-1949) AISHA BIBI BINTI KAMARUDDIN 9

3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015)

PARALLEL PRESENTATION SESSION 6 DAY 2 – ( 2.30PM-5.30PM ) ICSSR 2015 ROOM - PALMA SESSION MODERATOR: JED V. MADLAMBAYAN 114

PEER INFLUENCE ON STUDENT MISCONDUCT

NORMALIS 116COMPARISON OF STUDENT DISCIPLINARY MISCONDUCT BEFORE AND AFTER THE MILLENNIUM ERA NORMALIS 196

CAN EXERCISE FURNITURE DESIGN PROMOTE HEALTHY LIFESTYLE?

ABU BAKAR BIN ABDUL AZIZ 054 A SEMIOTIC INVESTIGATION ON TRAFFIC SIGNS AND ITS IMPACT ON DRIVERS IN MALAYSIA: WARNING DANGER SIGNS (MEX EXPRESSWAY) KHURUL 'AIN BINTI MAHASAN 211 A FEMINIST ANALYSIS OF PATRIARCHAL OPPRESSION OF WOMEN IN THE NOVEL, 'MEMOIR OF A GEISHA SITI MASITAH BT. MD. ZIN 094

"HONEY, I'M (AT) HOME": LIVED EXPERIENCES OF HOUSEHUSBANDS WITH ABSENTEE WIVES

JED V. MADLAMBAYAN 113

CULTURALLY COMPETENT COMMUNICATION IN MALAYSIA MEDICAL TOURISM

PAVITHRA ARIDASS 140

AN ACADEMIC REVIEW OF SHARIAH COMPLIANCY ON AMANAH SAHAM BUMIPUTERA (ASB)

SHAFINA FISAL, NOR FADILAH BAHARI, WAN SHAHDILA SHAH 164

VISUALISATION IN MATHEMATICS PROBLEM SOLVING META-ANALYSIS RESEARCH

DR. HAMIDREZA KASHEFI 186 THE MODERATING EFFECTS OF PSYCHOLOGICAL FACTORS TOWARDS THE DIFFUSION OF A WEBBASED HEALTH INFORMATION SERVICE (WBHIS) SITI NORAINI MOHD TOBI 070 POLITICAL COMPETITIVENESS AND VOTERS BEHAVIOR: AN EXPLORATORY STUDY MUNIRA BINTI ABDUL RAZAK 10

3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015)

IC 006 ILLEGAL IMMIGRANT AND SECURITY CRISIS IN SABAH (MALAYSIA) Arvin Tajari & Nurfazlina Affendi UCSI University, Malaysia [email protected] ABSTRACT Rising number of immigrant workers to Malaysia is becoming one of new issues in Malaysia recently. Where immigrants in Malaysia can be divided into two which is legal immigrant and illegal immigrants. Legal immigrant are those who enter the country legally and those who are entering the country without proper procedure considered as an illegal immigrant. Thus, the article focusing on illegal immigrant issues in Malaysia and its implication to the human security issues. The needs of cheap labours in Malaysia always become a catalyst for the increase of illegal immigrant entering the country with another reason such as the economy. Migrant from countries such as Indonesia, the Philippines, Vietnam, Bangladesh, Pakistan, India and many more views Malaysia as their new opportunities. In addition, Malaysia needs to employ foreigners especially in semi-professional and unprofessional sector. Keywords: Immigration, Illegal immigrant, Sabah, security threat.

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3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015)

IC 009 MARKERS OF ETHNIC AND NATIONAL IDENTITIES: PLACE OF LANGUAGE Muriatul Khusmah Musa UiTM Pulau Pinang, Malaysia [email protected] Su-Hie Ting Universiti Malaysia Sarawak [email protected]

ABSTRACT The study examined Malaysian university students' perceptions of salient ethnic identity and national identity markers. A survey was conducted on 200 students from different ethnic groups in two Malaysian universities. The results revealed a similarity in views across ethnic groups. For the ethnic identity, the salient symbols of ethnic group membership are language and culture, particularly lifestyle and food. Parentage and physical appearance were also mentioned as ethnic markers. For the Malay and Indian students, religion is a part of their ethnic identity. For the national identity, the university students highlighted the national language, residence in Malaysia, Malaysian citizenship of parents as well as national symbols (flag, anthem, Rukun Negara) as salient markers. Culture was also an element but they were divided on whether Malaysians should know the culture of all races living in Malaysia or the Malay culture. The importance of language in signifying group distinctiveness shows that it can bind or divide. The findings suggest the national identity transcends the ethnic identities of groups that make up the plural Malaysian society. Keywords: ethnic identity, ethnic markers, culture, national identity.

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3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015)

IC 028 CONNECTING HYDROLOGY CYCLE WITH THE STRATEGIES OF STORMWATER MANAGEMENT FOR SUSTAINABLE ENVIRONMENTAL PLANNING AND DESIGN Ismawi Zen, Izawati Tukiman & Mohd Faiz Musa Department of Landscape Architecture Kulliyyah of Architecture & Environmental Design International Islamic University Malaysia [email protected] ABSTRACT The central idea of strategies of stormwater management is about the environmental sustainability. The environmental sustainability can be achieved by synthesizing the strategies with the hydrology cycle. The reason is strategies of stormwater management are about the process to replicate the hydrology cycle. The connection between the strategies and hydrology cycle are crucial to be analysed and highlighted to help designer in understanding and making accurate planning and design of the strategies to reduce the quantity and to improve the quality of stormwater. Thus, the aim of this study is to analyse the strategies of sustainable stormwater management with the hydrology cycle. Two objectives were formulated: (i) to identify the strategies of sustainable stormwater management, and (ii) to analyse the connection of the identified strategies with hydrology cycle. In this qualitative approach study, three methods were applied for data collection - online journal, forum discussion and e-mail interview. The collected data was analysed based on five steps of descriptive comparative analysis. Subsequently, 17 strategies have been identified and listed according to the priority connection with 7 hydrology cycles - interception, infiltration, surface runoff, depression storage, evapotranspiration, groundwater flow and interflow. The strategies were synthesized with hydrology cycle as an analysis factor of environmental sustainability to list the strategies in priority order. The list of the strategies are infiltration basin, barrier system, greenways, stream reclamation, vegetated surface channel, rainwater harvesting, narrow street, rain garden, stormwater wetland, tree canopy cover, green roof, disconnection of impervious area, porous pavement and soil modification. Keywords:

Stormwater management, hydrology cycle, sustainable.

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3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015)

IC 035 CORPORATE TAX IN MALAYSIA: REVENUE, COLLECTION AND ENFORCEMENT Nor Shaipah Abdul Wahab Taylor’s Business School Taylor’s University, Malaysia [email protected] ABSTRACT This study analyses Malaysian corporate tax position in contributing to the country’s economic position through Federal Government revenue. Discussions on the effective tax systems are centred on Adam Smith’s Canons of Taxation and The Mirrlees Review’s characteristic of effective tax system. Corporate taxation is found to be the highest contributor to Federal Government revenue compared to other components of direct taxes, i.e. individual tax, petroleum tax and other direct taxes. With a maximum contribution of 29.5 percent to the revenue across years, the composition of direct taxes to the total revenue is made up by corporate tax at the largest, followed by individual tax, petroleum tax and others. This is consistent and significant for the 14-year period (c2=39.9, p

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