Wacom Strategic Business Plan SBP-2019 (FY 03/2016 – FY 03/2019) Wacom Co., Ltd. (TSE Sec.1 6727)

Strategic Business Plan Background 

Wacom Strategic Business Plan 2019 (SBP-2019), covers the period starting from FY33 (the year ending March 2016) to FY36 (the year ending March 2019).



Responding to rapid changes in the IT industry and User Interface technologies, Wacom continues to transform its business model to mobile and Cloud and seeks new business opportunities and customer segments.



Wacom seeks steady growth by leveraging its global industry leadership in the creative market, and through the end-to-end integration of products and services, while investing in creating new market categories in consumer and business solution.



Technology Solution will face high volatility in market and customer outlook and we need to develop a broader range of customers to improve the stability of business.



Assumed foreign exchange rate: 1USD=110JPY, 1EURO=130JPY

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Strategic Business Plan Background 

Smartphone, Tablet, and Cloud as the main IT platform 

HW, SW, and Cloud integration impacts all lines of business  Wearable and IoT(Internet of Things) will further accelerate Cloud integration 

Evolution and globalization of digital design process 

Creative market expansion as 3D and 2D merges as one platform  Emerging market design industry continues to gain momentum 

Stronger interests for creativity in mobile consumer market 

Originality and vital influence becomes high value among mobile consumers  New opportunity for Digital Stationery market 

Business and education go mobile 

Mobile workflow proliferates as Cloud integration proceeds  Education market embraces tablets for classroom

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Wacom Strategic Business Plan SBP-2019 Evolve the business model toward mobile and Cloud for reaching new customers as well as expanding existing business. In addition, improve the speed and profitability by leveraging our global business infrastructure. Financial Goals by FY ending March, 2019 • Consolidated sales: 120 billion JPY

• Consolidated operating profit margin: 12% • Consolidated ROE: 20% or higher

Basic Strategy 

Evolve the business toward mobile, Cloud and ecosystems.



Accelerate the growth with a new global business organization and enhanced global integration.



Accelerate creative business with mobile product line expansion, 3D penetration and emerging market investment.



Reach new consumer users with Digital Stationery and Cloud.



Expand the Technology Solution (comp.) business with AES and WILL (Wacom Ink Layer Language).



Enhance business workflow and security solutions by leveraging WILL and digital signature solutions.



Leverage global business system for efficiency, speed and profitability.

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Basic Framework of Global Organization CORPORATE STRATEGY DRIVER BUSINESS DRIVERS

Creative

Consumer

Business Solution

Engineering Solutions

Platforms & Applications

Technology Solution

Business Units Marketing Center

Design Center

Engineering & QA

Operations

Enabling Functions CORPORATE FUNCTIONS Technology Development, Legal, IP, Internal Audit, Accounting, Treasury, HR, Corporate Brand & PR, Corporate Administration, Investor Relations, etc.

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Global Business Units (BU) Brand Product Business

Creative business 

Serves the passion of professional and consumer creativity  Intuos, Intuos Pro, Cintiq Companion, Cintiq

Platform & application 

Consumer business 

Makes daily lives more creative and enjoyable  Bamboo Stylus, Bamboo Pad, etc.

Business solution 

Serves society by providing innovative solutions  STU (Signature Tablet), DT (Display Tablet) series, etc.

Provides technology, apps and platforms  WILL, Bamboo Paper, Sign& Save

Technology Solution Business  

UI technology solutions for mobile systems EMR, AES Components & modules (feelTM)

Other Business

Engineering solution

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・ECAD dio 7

Consolidated Sales (Unit: Million JPY)

120,000

Other biz

120,000

Tech. Solution biz Brand biz

93,000

100,000

84,000 80,000

74,557

104,000 900

43,700

800

700

1,000

39,500

CAGR Consolidated Sales 13% 10%

36,000

655

33,000

60,000

15%

30,277

40,000 20,000

75,300 63,600

50,300

56,200

FY 03/15

FY 03/16

FY 03/17

FY 03/18

FY 03/19

(FY32 Act.)

(FY33 Fcst)

(FY34 Plan)

(FY35 Plan)

(FY36 Plan)

43,625

0

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Consolidated Profits (Unit: Million JPY)

14,400

15,000 Operating Profit

Net Profit

CAGR 10,400

10,000

7,440 6,143

5,500

5,000 3,473

9,800

7,070

30% 24%

5,068

3,530

0 FY 03/15

FY 03/16

FY 03/17

FY 03/18

FY 03/19

(FY32 Act.)

(FY33 Fcst)

(FY34 Plan)

(FY35 Plan)

(FY36 Plan)

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Key Financial Indices 30% OPM

ROE

ROA

24%

25% 19%

20% 14%

15% 10%

10% 5%

8%

14% 12%

10% 9% 7%

7%

12%

10% 8%

6%

0% FY 03/15

FY 03/16

FY 03/17

FY 03/18

FY 03/19

(FY32 Act.)

(FY33 Fcst)

(FY34 Plan)

(FY35 Plan)

(FY36 Plan)

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Business Structure in SBP-2019 11年3月期

Others 1.0 bn JPY (0.8%)

Others 0.7 bn JPY (0.9%)

Component 30.3 bn JPY (40.6%)

74.6 bn JPY

12年3月期

Brand Product 43.6 bn JPY (58.5%)

Sales in FY 3/2015 (Actual) All Rights Reserved. Copyright © 2015 Wacom Co., Ltd.

Technology Solution 43.7 bn JPY (36.4%)

120.0 bn JPY

Brand Product 75.3 bn JPY (62.8%)

Sales in FY 03/2019 (Plan) 11

Brand Product Business Brand Product Business Mission:

To meet the needs of creative people from all walks of life, and to make this world a more creative place

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Growth Strategies: Brand Product Business 

Creative Business 

Expand the user base from 2D to 3D design and modeling  Enhance display and mobile products with Cloud integration  Accelerate the growth with G2M innovation and global integration  Develop new business to offer new values to customer base 

Consumer Business 

Develop new Digital Stationery category with digital pen and ink  Provide fully integrated Cloud-based solutions and services  Build new general consumer community and channels 

Business Solutions 

Develop digital ink based workflow and biometric security solutions  Expand industry specific mobile product line for higher value  Build partnerships to support globally enterprise customers

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Brand Product Business: Sales Plan (Unit: Million JPY)

80,000

63,600

15,400

CAGR Sales 15%

11,200

4,800

29%

Business Solution

75,300

Consumer

70,000

Creative・Display Creative・Mobile

60,000

Creative・Tablet

50,300 50,000 40,000 30,000

43,625

6,900 2,300

5,591 1,554

12,400

56,200 8,700

3,500

2,700

14,700

20,000 16,900

17%

10,590

11,400

5,400

6,600

8,400

21,981

23,300

23,500

23,600

23,700

FY 03/15

FY 03/16

FY 03/17

FY 03/18

FY 03/19

(FY32 Act.)

(FY33 Fcst)

(FY34 Plan)

(FY35 Plan)

(FY36 Plan)

3,910

31%

20,000

10,000

33%

2%

0

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Technology Solution Business Technology Solution Business Mission: Provide Wacom UI solutions and experience to a wide range of global technology customers to make digital lives easy, fun and creative

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Growth Strategies: Technology Solution Business 

Establish the global leadership in all mobile product category  

Evolve the business from component vendor to solution partner Expand Smartphone customer user base by EMR pen evolution  Establish Active ES pen as the industry standard in the Tablet category  Lead the industry partnership to expand the pen standard 

Expand users in Education Tablets  



Build new customer base in Digital Stationery categories  



Partner with traditional stationery companies going digital Accelerate the adoption by offering digital pen cartridges

Promote WILL (Wacom Ink Layer Language ) partnership 



Leverage government project successes and experiences Build new partnerships for solution approach

Enhance solutions offered in B2B and B2C platforms

Invest in automated production for higher quality and lower cost

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Technology Solution Business: Sales Plan 50,000 43,700

Pen for Notebook PC, etc. Pen for Tablet

40,000

Pen for Smartphone

33,000

30,277 30,000

39,500 36,000

5,000

4,600

4,000 10,500

Sales 10%

4,400

3,404 8,542

CAGR

13,400

16,900

20,700

10% 15%

20,000

0% 10,000

18,331

18,500

18,200

18,000

18,000

FY 03/15

FY 03/16

FY 03/17

FY 03/18

FY 03/19

(FY32 Act.)

(FY33 Fcst)

(FY34 Plan)

(FY35 Plan)

(FY36 Plan)

0

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Initiatives: Corporate Function 

Leverage global value chain and business IT infrastructure  

 





Leverage digital marketing and direct e-commerce capability Integrate global branding-marketing-sales activities Reach new customers with global logistics capability Global HR system for global performance management Improve ROI with real-time business information

Accelerate emerging market development 

Strengthen investment in China, India, ASEAN, and LATAM  Expand market specific product lines and build brand presence 

Enhance innovation in product, technology and business processes. 

Enhance business incubation and R&D structure  Develop stronger partnership capabilities for innovation

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Global Business Infra. development



Development of customer-centric global value chain   



Global sharing of business information for speedy decisions  



Global WEB site to meet product information needs and broader access. E-Commerce direct sales and fast delivery by a global logistics provider Improved customer support with global CRM and direct marketing Shared global KPIs and business intelligence Higher accuracy for demand and supply planning and sales programs

Improved efficiency by Cloud-based global IT Infra. Integration 

Unified business processes for speedy expansion of new business and geographic entities

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Global Value Chain and Business IT Infrastructure Global Info. Sharing and Business Intelligence Corporate Performance Management (CPM), Operational and Financial Metrics and KPI’s.

Global Web Site E-Store Digital Marketing

Supply & Demand Planning

Manufacturing Operations ODM

New Website, Product Info. & E-store Corporate Information

Unified forecasting, PSI & demand cycle

Procurement & Order Management

Global Logistics 3PL 3rd Party Logistic Provider

Outsourced Logistics, Warehousing, & Brokerage

Call Center Customer Service

Outsourced Call Center with expanding Repair services

Integrated Cloud Based Information Technology ERP System (SAP), SCM System (JDA), CRM System (Microsoft), Procurement (Coupa), Global Infrastructure

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Project Investment and Return Estimation of Annual Net Cash Flow 80.0 60.0 40.0

Estimation of Cumulative Net Cash Flow 80.0

The term of Wacom SBP-2019

60.0 40.0

20.0

20.0

0.0

0.0

-20.0

-20.0

-40.0

(Unit: 0.1 bn JPY)

This fiscal year

-60.0

The term of Wacom SBP-2019

-40.0 -60.0

-80.0

-80.0 FY FY FY FY FY FY FY FY FY 03/14 03/15 03/16 03/17 03/18 03/19 03/20 03/21 03/22

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This fiscal year FY FY FY FY FY FY FY FY FY 03/14 03/15 03/16 03/17 03/18 03/19 03/20 03/21 03/22 21

Shareholder Returns Dividend Payout Policies 

Continue stable payouts to shareholders while maintaining stable financial base necessary for future business development



Payout ratio is targeted for maintaining 40% or more (Unit: JPY)

30.00

Dividend per share

25.00 20.00

18.00

18.00

FY 03/15

FY 03/16

FY 03/17

FY 03/18

FY 03/19

(FY32 Act.)

(FY33 Fcst)

(FY34 Plan)

(FY35 Plan)

(FY36 Plan)

15.00

10.00 5.00

0.00

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Reference Information

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Key P/L Financial Indicators FY 03/15 (FY32) Actual

Sales

FY 03/16 (FY33) Forecast

FY 03/17 (FY34) Plan

FY 03/18 (FY35) Plan

FY 03/19 (FY36) Plan

CAGR

74,557

84,000

93,000

104,000

120,000

13%

6,143

5,500

7,440

10,400

14,400

24%

8.2%

6.5%

8.0%

10.0%

12.0%

3,473

3,530

5,068

7,070

9,800

4.7%

4.2%

5.4%

6.8%

8.2%

ROE

10%

10%

14%

19%

24%

ROA

7%

6%

9%

12%

14%

OP OPM

NP NPM

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30%

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Sales & OP Plan: Brand Product Business FY 03/15 (FY32) Actual Segment Total

FY 03/16 (FY33) Forecast

FY 03/17 (FY34) Plan

FY 03/18 (FY35) Plan

FY 03/19 (FY36) Plan

CAGR

50,300

56,200

63,600

75,300

15%

21,981

23,300

23,500

23,600

23,700

2%

Mobile

3,910

5,400

6,600

8,400

11,400

31%

Display

10,590

12,400

14,700

16,900

20,000

17%

Consumer

1,554

2,300

2,700

3,500

4,800

33%

Business Sol.

5,591

6,900

8,700

11,200

15,400

29%

OP

5,965

9,280

10,890

13,070

16,640

29%

14%

18%

19%

21%

22%

Creative

43,625

Pen Tablet

OPM

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Sales & OP Plan: Technology Solution Business FY 03/15 (FY32) Actual

FY 03/16 (FY33) Forecast

FY 03/17 (FY34) Plan

FY 03/18 (FY35) Plan

FY 03/19 (FY36) Plan

CAGR

Segment Total

30,277

33,000

36,000

39,500

43,700

10%

For Smartphone

18,331

18,500

18,200

18,000

18,000

0%

For Tablet

8,542

10,500

13,400

16,900

20,700

25%

For Notebook PC, etc.

3,404

4,000

4,400

4,600

5,000

10%

OP

4,642

4,570

4,730

5,190

5,790

6%

15.3%

13.8%

13.1%

13.1%

13.2%

OPM

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our vision

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our mission

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our brand

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Disclaimer Forward-looking statements regarding future events and performance contained in this presentation are based on currently available information and involve risks and uncertainties, including macroeconomic conditions, trends of the industry in which the company is engaged and progress in new technologies. Please note that actual results could materially differ from those expressed or implied by the forward-looking statements in this presentation due to these risks and uncertainties.

Wacom Co., Ltd. http://www.wacom.com Investor Relations Inquiries TEL: +81-3-5337-6502 FAX: +81-3-5337-6519 Wacom Co., Ltd. Sumitomo Fudosan Shinjuku Grand Tower 31F, 8-17-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-6131, Japan