2014 Editorial Calendars The 12 Months of Product Publicity Program
© 2009-2014 Margie Zable Fisher, www.zfpr.com
All rights reserved for entire book. Reproduction of any part of this work is unlawful.
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
What Are Editorial Calendars? Wouldn’t it be helpful to know what topics publications would be covering throughout the year, so you could offer story ideas that would tie into those topics? The goal, of course, would be to get publicity for your product. You may not realize it, but this information is available in many cases, in the form of a media outlet’s Editorial Calendar. Approximately 7,000 publications in the U.S. and Canada publish Editorial Calendars, according to Eric Hill, Executive Vice President of sales and marketing for MyEdcals. New and small magazines often don’t have editorial calendars. Editorial Calendars list topics and special editorial coverage to be included in each issue. Typically, Editorial Calendars can be found in advertising Media Kits. The calendar topics are included so advertisers can tie their ads into topics covered in the publication. You can sometimes find an Editorial Calendar in the advertising section at the publication's website. If you can’t find it there, contact the publication’s marketing/sales department and ask them to send it to you.
How to Use Editorial Calendars to Gain Publicity Savvy DIYers and publicists will find Editorial Calendars extremely useful when pitching story ideas, so you can tie your story ideas into those topics. Here are some tips to make the most of your story pitching: 1. Review the Editorial Calendar. If you can tie your product pitch to an upcoming editorial calendar opportunity, you will have a far greater chance of receiving coverage. For example, if you have a new cleaning product, and Real Simple is doing a feature on cleaning products in a few months, tying in your pitch to that scheduled feature will greatly increase your chances of successful coverage. 2. Make sure that the Editorial Calendar topics are still relevant. “More than 50% of publications with Editorial Calendars will change those calendars throughout the year,” notes Hill. So confirm topics by checking with the media outlet. 3. Pitch ideas with enough lead time. The lead time for publications varies, and can be as much as six months or more. If you’re not sure of the lead time, assume three to six months. So remember – you can increase your chances of getting media coverage by utilizing Editorial Calendars. Read on for 2014 Editorial Calendar listings from major magazines! If you'd like guidance and support year round I'm here for you. I have a new 12 month Product Publicity Plan which includes webinars, monthly pitching tips and media contacts, and even one-onone help from me. Yes, I want my free trial of Margie's new 12 Months of Product Publicity Plan! Show me everything I get NOW: http://bit.ly/Product1
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
All Recipes American Baby Baby and Kids Better Homes & Gardens Bon Appètit Coastal Living Eating Well Entrepreneur Essence EveryDay with Rachel Ray Family Circle Family Fun Fitness Food & Wine Food Network Magazine Harper’s Bazaar InStyle Ladies Home Journal Martha Stewart Living Men’s Journal Midwest Living More O, the Oprah Magazine Parents People People Style Watch Shape Traditional Home Wall Street Journal Woman’s Day
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
All Recipes
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
American Baby
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Baby and Kids
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Better Homes & Gardens
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Bon Appétit
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Coastal Living
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Eating Well
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Entrepreneur
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Essence
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
EveryDay with Rachel Ray
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Family Circle
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Family Fun
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Fitness
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Food & Wine
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Food Network
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Harper’s Bazaar
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
InStyle
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Ladies Home Journal
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Martha Stewart Living
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Men’s Journal
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Midwest Living
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
More
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
O, the Oprah Magazine
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Parents
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
People
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
People Style Watch
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Shape
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Traditional Home
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Wall Street Journal
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
Woman’s Day
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
If you'd like guidance and support year round I'm here for you. I have a new 12 month Product Publicity Plan which includes webinars, monthly pitching tips and media contacts, and even one-on-one help from me. Yes, I want my free trial of Margie's new 12 Months of Product Publicity Plan! Show me everything I get NOW: http://bit.ly/Product1
2014 Editorial Calendars © 2014 Margie Zable Fisher - All Rights Reserved
