1 / 66 2012 Global Marketing Conference at Seoul
2012 Global Marketing Conference at Seoul “Globalization and Marketing Performance” July 19-22, 2012 COEX, Seoul, Republic of Korea
Conference Co-Chairs: David Bell (University of Pennsylvania) Ikuo Takahashi (Keio University) Udo Wagner (University of Vienna) Leslie Davis Burns (Oregon State Univetsity) Kenneth R. Deans (University of Otago) Hosting Academic Organizations: Korean Scholars of Marketing Science Japan Society of Marketing and Distribution European Marketing Academy International Textiles and Apparel Association Australian & New Zealand Marketing Academy Hosting Universities: Yonsei University Sogang Business School, Sogang University Sponsors: Aalto University School of Economics Korea Tourism Organization Routledge (Taylor & Francis Group) Institute on Asian Consumer Insight Yonsei-SERI EU Center Sponsoring Journals: Journal of Business Research Journal of Product Innovation Management Global Economic Review International Journal of Advertising Journal of Global Scholars of Marketing Science Journal of Global Fashion Marketing
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International Journal of Culture, Tourism and Hospitality Research Psychology & Marketing The Conference Organizing Committee Chair: Eunju Ko (Yonsei University) Academic Excellence Committee Chair: Charles R. Taylor (Villanova University) Local Arrangement Committee Chair: Jaihak Chung (Sogang Business School) Links: - Conference Website: http://www.kamsconference.org/2012/ - Facebook Homepage: http://www.facebook.com/gmcseoul - Mobile Homepage: http://m.kamsconference.org/ - European Marketing Academy: http://www.emac-online.org/ - Japan Society of Marketing and Distribution: http://jsmd.jp/englishversion - Australian & New Zealand Marketing Academy: http://www.anzmac.org/ - International Textiles and Apparel Association: http://www.itaaonline.org/ - Korean Scholars of Marketing Science: http://www.kams.org/maine.html - Yonsei University: http://www.yonsei.ac.kr/eng/ - Sogang Business School: http://biz.sogang.ac.kr/english/ - Aalto University School of Economics: http://econ.aalto.fi/en/ - Korea Tourism Organization: http://english.visitkorea.or.kr/enu/index.kto - Routledge (Taylor & Francis Group): http://www.routledge.com/ - Institute on Asian Consumer Insight: http://www.aci-institute.com/ - The Yonsei-SERI EU Centre: http://www.yonseri.org/eng/
3 / 66 2012 Global Marketing Conference at Seoul
July 19, 2012 TIME 13:00-18:00
Event Social Events
18:00-20:00
Registration (Lobby of Auditorium, North Wing, COEX)
18:00-20:00
Conference Reception (Lobby of Auditorium, North Wing, COEX) Sponsors: Aalto University School of Economics Routeldge (Taylor & Francis)
4 / 66 2012 Global Marketing Conference at Seoul July 20, 2012
TIME
Room: 1
08:0009:30
Session 1.1 Marketing Metrics & Performance
Session 1.2 Marketing Service Products Globally I
09:4011:10
Session 2.1 Marketing Competitiveness, Functional Orientations & Perspectives
Session 2.2 Marketing Service Products Globally II
11:2012:50
Session 3.1 Differentiation, Branding & Corporate Reputation
Session 3.2 Marketing Service Products Globally III
13:0014:00
Lunch at your own Editorial Board Meetings: Journal of Global Scholars of Marketing Science & Journal of Global Fashion Marketing (TBD)
14:0015:30
Session 4.1 Channel of Distribution Management I
Session 4.2 Marketing Service Products Globally IV
15:4017:10
Session 5.1 Channel of Distribution Management II
17:2018:50
19:0021:20
Session 6.1 : TBD
Conference Dinner Invited Fashion Show Cultural Events
Room: 2
Room: 3
Session 1.3 Consumer Psychology I
Room: 4
Session 1.4 Fashion & Marketing Focus
Session 2.3 Consumer Psychology II
Session 2.4 Design & Culture Focus
Session 3.3 Consumer Psychology III
Session 3.4 Marketing, Branding & Consumers
Room: 5 Session 1.5 Consumer Behavior and Consumer Cultures Implications for Marketing Strategy I Session 2.5 Consumer Behavior and Consumer Cultures Implications for Marketing Strategy II Session 3.5 International Advertising / International Communication
Room: 6
Room: 7
Session 1.6 Retail Management I
Session 1.7 Global/Internatio nal/CrossCultural Marketing I
Session 2.6 Retail Management II
Session 2.7 Global/Internatio nal/CrossCultural Marketing II
Session 2.8 Product Innovation and Performance in the Global Environment II
Session 3.6 Public Policy and Marketing
Session 3.7 Consumer Neuroscience and Perspectives for Marketing
Session 3.8 Product Innovation and Performance in the Global Environment III
Session 4.3 Consumer Psychology IV
Session 4.4 Green Marketing & Online Marketing
Session 4.5 Marketing, Innovation and Entrepreneurship I
Session 4.6: Sport Marketing and Media I
Session 4.7 Advertising and Integrated Marketing Communication I
Session 5.2 Marketing Service Products Globally V
Session 5.3 Consumer Psychology V
Session 5.4 Global Fashion Marketing
Session 5.5 Marketing, Innovation and Entrepreneurship II
Session 5.6 Sport Marketing and Media II
Session 5.7 Advertising and Integrated Marketing Communication II
Session 6.2 Marketing Service Products Globally VI
Session 6.3 2012 IMTC-KSMS JOINT SYMPOSIUM
Session 6.6 Olympic Marketing
Session 6.7 Advertising and Integrated Marketing Communication III
Session 6.4 Multimedia Session
Session 6.5 Global Business in Greater China
Room: 8 Session 1.8 Product Innovation and Performance in the Global Environment I
Session 4.8 Product Innovation and Performance in the Global Environment IV Session 5.8 Japanese Perspectives on Value Creation in Marketing and Consumer Behavior I Session 6.8 Japanese Perspectives on Value Creation in Marketing and Consumer Behavior II
Room: 9
Room: 10
Session 1.9 Marketing in General I
Session 1.10 Brand Management I
Session 2.9 Marketing in General II
Session 2.10 Brand Management II
Session 3.9 Marketing in General III
Session 3.10 Publishing in Academic Journals: Tips to Help You Succeed
Session 4.9 Marketing in General IV
Session 4.10 2012 ANZMACKSMS JOINT SYMPOSIUM I
Session 5.9 Marketing in General V
Session 5.10 2012 ANZMACKSMS JOINT SYMPOSIUM II
Session 6.9
Session 6.10 2012 ANZMACKSMS JOINT SYMPOSIUM III
TBD
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July 21, 2012
TIME
Room : 1
Room: 2
Room: 3
Room: 4
Room: 5
Room: 6
Room: 7
Session 7.2 Marketing Service Products Globally VII
Session 7.3 Corporate Communication in Social Media
Session7.4 Brand Personality and Brand Community
Session 7.5 2012 HIT-KSMS JOINT SYMPOSIUM I
Session 7.6 Consumer Behavior in the Service Industry I
Session 7.7 Emotional Management in Retail Sales Force
Session 8.1 Marketing in Asia
Session 8.2 Marketing Service Products Globally VIII
Session 8.3 Beauty Business and Medical Tourism
Session 8.4 Cutomer-based Brand Equity
Session 8.5 2012 HIT-KSMS JOINT SYMPOSIUM II
Session 8.6 Consumer Behavior in the Service Industry II
Session 8.7 Consumers’ Country Dispositions I
11:2012:50
Session 9.1 Marketing in New Media I
Session 9.2 Special Session: How to win Customers in the Attention Economy: Asian Case Studies
Session 9.3 Luxury Marketing and Value Management I
Session 9.4 Brand Strategies
Session 9.5 2012 HIT-KSMS JOINT SYMPOSIUM III
Session 9.6 Consumer Behavior in the Service Industry III
Session 9.7 Consumers’ Country Dispositions II
13:0014:00
Conference Lunch: Award Ceremony (Best Conference Paper Award etc.)
08:0009:30
09:4011:10
Session 7.1 Identities, Desires and Global Marketing
14:0015:30
Session 10.1 Marketing in New Media II
15:4017:10
Session 11.1 Marketing in New Media III
Session 10.2 2012 PNU BK21 OF MANAGEMEN T-KSMS JOINT SYMPOSIUM I Session 11.2 2012 PNU BK21 OF MANAGEMEN T-KSMS JOINT SYMPOSIUM II
Session 10.3 Luxury Marketing and Value Management II
Session 10.4 Corporate Brand and Heritage Brand
Session 10.5 Social Network & Mobile Application Marketing I
Session 10.6 Consumer Behavior in the Service Industry IV
Session 10.7 Customer Equity / Global Marketing and Web 2.0
Session 11.3 Luxury Marketing and Value Management III
Session 11.4 Brand Image and Brand Relationship
Session 11.5 Social Network & Mobile Application Marketing II
Session 11.6 Technological Innovation and Future Firms
Session 11.7 Global Marketing and Web 2.0 II
Room: 8 Session 7.8 Consumer Behavior and Experiment I
Session 8.8 Consumer Behavior and Experiment II
Room: 9
Room: 10
Session 7.9 Asian Consumer Insight
Session 7.10 JSMD-KSMS JOINT SYMPOSIUM I
Session 8.9 2012 EMACKSMS JOINT SYMPOSIUM
Session 8.10 JSMD-KSMS JOINT SYMPOSIUM II
Session 9.8 Consumer Behavior and Experiment III
Session 9.9 Meet the Editors
Session 9.10 2012 GLOBAL CUSTOMER EQUITY SYMPOSIUM
Session 10.8 Interactive Marketing
Session 10.9 Business Meeting
Session 10.10
Session 11.9
Session 11.10
TBD
TBD
Session 11.8 Marketing Education
TBD
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July 20, 2012 Concurrent Session 1 08:00-09:30 Session 1.1 Marketing Metrics & Performance Room: 1 Session Chair: Michael Kleinaltenkamp, Freie Universität Berlin Title
Name
Affiliation
The Mediating Effect of Organizational Justice on the Balanced Scorecard
Wonmo Jung
Poongsan Corporation
Gwangyong Gim
Soongsil University
Boonghee Yoo
Hofstra University
Amin I Abdou
National Research Centre
Michael Kleinaltenkamp
Freie Universität
Ioana Minculescu
Freie Universität
Jin Hwa Rhee
Korea University
Jae Wook Kim
Korea University
Jong+Ho Lee
Korea University
Intangible Assets and Financial Analysts Is Corporate Reputation A Relevant
Elena Michel
Ludwig+Maximilians+Universität
Metric for Financial Analysts,
Manfred Schwaiger
Ludwig+Maximilians+Universität
Performance Dimensions A Study on the Defense Acquisition Performances of South Korea
Mathematical Forms of Demand Functions as Indicators of Competitiveness in International Markets
The Impact of Uniqueness on Firm Performance
The Interaction Effect of Formal Control and Social Control on B)B Performance
Session 1.2 Marketing Service Products Globally I Room: 2 Session Chair: Drew Martin, University of Hawaii at Hilo Title
Name
Affiliation
Economic Recession and Hospitality Marketing The Case of Greece
Nikolaos Pappas
The University of Northampton
Jung Wan Lee
Boston University
Sponsor’s Brand Image Transfer via Sponsorship an Application to Financial
SuJin Yang
Samsung Economic Research Institute
Services Industry in South Korea
Sejin Ha
Purdue University
Counterfeit Shopping Behaviour in a Tourism Context The Case of Portugal
Antonia Correia
University of Algarve
and Turkey
Metin Kozak
Mugla University
The Impact of Foreign Exchange Rates on International Travel The Case of South Korea
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Session 1.3 Consumer Psychology I Room: 3 Session Chair: Hans Kasper, Maastricht University Title
Name
Affiliation
The Role of the Anchoring and Adjustment Process and Disjunction Effect in
Sungchul Choi
University of Northern British
Evaluating Ambiguous Price Promotions
Sang+June Park
Chonbuk National University
Ioannis Rizomyliotis
Business College of Athens
Kleopatra Konstantoulaki
Business College of Athens
Ioannis Kostopoulos
Business College of Athens
The Impact of Promotion Background Colour on Attitude and Behaviour
Veronica
3
Mary
Andrianatou
Business College of Athens
Daniel Heinrich
University of Mannheim
Hans H Bauer
University of Mannheim
Josée Bloemer
Radboud University 6IMR7
The Impact of Self34 Personality 3 And Value Congruence on Consumer Brand
Jing Zhang
Radboud University 6IMR7
Attitudes
Hans Kasper
Maastricht University
Marcel van Birgelen
Radboud University 6IMR7
Is it all a Matter of Attitude, Exploning Consumer2s Acceptance of Counterfeit Brands
Sandra Brand Experience and Willingness to Sacrifice for a Brand
Loureiro
Maria
Correia
University of Aveiro
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Session 1.4 Fashion & Marketing Focus Room: 4 Session Chair: Kathleen Rees, Texas A&M University-Kingsville Title
Name
Affiliation
Critical Factors of Adopting Mobile Shopping through the Fashion
Heewon Sung
Gyeongsang National University
Aapplication An Empirical Study
Bong+Soo Kang
Gyeongsang National University
Juanjuan Wu
University of Minnesota
A Content Analysis of Online Mass Customization 7894 )894 and Crowd
Angella J Kim
University of Minnesota
Sourced Fashion Businesses
Cara Damminga
University of Minnesota
Lili Chen
University of Minnesota
Phallapa Petison
Mahidol University
Songwut Thongthou
Mahidol University
Kanittha Lekmoung
Mahidol University
Does An Image Matter, An Analysis of Advertisement Copy for a
Monica Santaella
Texas A9M University+Kingsville
Controversial Product
Kathleen Rees
Texas A9M University+Kingsville
Customer3oriented new product design using means ;end theory A case study of a fashion design T3shirt under brand COMMON3T
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Session 1.5 Consumer Behavior and Consumer Cultures - Implications for Marketing Strategy I Room: 5 Session Chair: Henrikki Tikkanen, Aalto University School of Economics Title
Name
Affiliation
Consumer Involvement in New Product Development 3 Case Valio
Juho+Petteri Huhtala
Aalto University School of Economics
Jukka Kajan
Aalto University School of Economics
Elna Koivisto
Aalto University School of Economics
Pekka Mattila
Aalto University School of Economics
Drivers and Barriers for Participation in Professional Communities
Mustika The Influence of Impulsive Factors and Media Promotion Towards Shopping
Purwanegara MSc
Sufiati
Bandung Institute of Technology
Online and Offline 3 Case Indonesion Shoppers Dwi Maya Subianto
Bandung Institute of Technology
Consumer Culture and Digital Media 3 Findings From Aalto Research
Elina Koivisto
Aalto University School of Economics
Initiatives
Antti Sihvonen
Aalto University School of Economics
Session 1.6 Retail Management I Room: 6 Session Chair: Charles A. Ingene, University of Mississippi Title
Name
Affiliation
Sejin Ha
Purdue University
Leslie Stoel
The Ohio State University
Sukki Yoon
Bryant University
Customer Loyalty Programs in Retailing The Role of Self3Monitoring
Higher Quality or Lower Price, How Value3Increasing Promotions Affect
Sangdo Oh
Retailer Reputation via Perceived Value Sujin Song Charles A Ingene
University of Mississippi
Ikuo Takahashi
Keio University
Evolution of Retail Market Potential in Japan 7>>7 ; )99?
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Session 1.7 Global/International/Cross-Cultural Marketing I Room: 7 Session Chair: Maria Kniazeva, University of San Diego Title
Name
Affiliation
Partnership Marketing in Globalization
Ryuki Nakahara
Fuji+tokoha University
David Dickerson
KIMEP University
William F Pore
Pusan National University
Paul Pickering
Platinum Plates
Russel P J Kingshott
Curtin University
David H Wong
Curtin University
Felicitas Evangelista
University of Western Sydney
Lancy Mac
University of Macau
The Effect of Culture on Perception A critical Review and Research Agenda
Minas N Kastanakis
ESCP Europe
for Consumer Research
Benjamin G Voyer
Richmond University
How Inclined are Consumers to Purchase their National Brands
Narissara Parkvithee
Victoria University
Manufactured in Other Countries,
Mario J Miranda
Victoria University
A New Global Strategic Framework for Marketing Across Cultures in Asia
Border3Busting Microenterprises Handshakes and Eye Contact4 Not Headshakes and Binding Contracts4 The Keys to Stellar Growth
Antecedents and Outcome of Export Market Learning
Session 1.8 Product Innovation and Performance in the Global Environment I Room: 8 Session Chair: Min-Young Lee, University of Kentucky Title
Name
Affiliation
Dynamic Capabilities and Subsidiary Product Innovation Towards an
Snejina Michailova
The University of Auckland
Integrative Framework
Wu Zhan
The University of Sydney
Kuang+peng Hung
Ming Chuan University
Proposing a Model to Examine Sales Forces’ Performance when Selling New
Hsu+ping Chen
Ming Chuan University
Product
Annie Huiling Chen
University of Westminster
Norman Peng
University of Westminster
Min+Young Lee
University of Kentucky
Intention to be Involved in Fair3Trade Product Consumption The role of
Vanessa Jackson
University of Kentucky
previous experience4 Product features4 and Perceived Benefits
Kimberly; A Spillman
University of Kentucky
Erika Ferrell
University of Kentucky
Soo Yeong; Ewe
Sunway University
Sheau Fen; Yap
Auckland University of Technology
Christina Kwai Choi
Monash University Sunway Campus
Oliandes Sondakh
Universitas Pelita Harapan Surabaya
The Effect of Network Externalities on the Perception of a New Service Offering Mobile Banking
Environmental Friendly Product Buying Behavior The Impact of Green Consumer
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Session 1.9 Marketing in General I Room: 9 Session Chair: Zhenzhong Ma, University of Windsor Title
Name
Affiliation
Market Competitiveness4 Employee Attributes and Service Quality in High3
Rachel W Y Yee
The Hong Kong Polytechnic University
Contact Service Industries
Andy C L Yeung
The Hong Kong Polytechnic University
Filipe Coelho
Universidade de Coimbra
Cristiana R Lages
Loughborough University
Carlos Sousa
Durham University
Chunlin Yuan
Changwon National University
Kyung Hoon Kim
Changwon National University
Zhenzhong Ma
University of Windsor
Creativity of Service Employees The Role of Personality Traits
Role of Para3social Interaction Social Network Service Promotion
Link the Big Five Factors to Bargaining Process Conflict Management Styles as Indicators of Behavioral Patterns in Buyer3Seller Negotiations
Session 1.10 Brand Management I Room: 10 Session Chair: George Panigyrakis, Athens University of Economics and Business Title
Name
Affiliation
Tatiana Anisimova
University of Canberra
Atsuko INOUE
Rissho University
JaeHo
Dong+A University
Green Electronics ; Do German Consumers Care,
Felix Kessel
Ludwig+Maximilians+University
Consumers’ perception about counterfeit brands do diverge Evidences from
Aneela Malik
Lahore University of Management Sciences 6LUMS7
Pakistan
Muhammad Shakaib Akram
University of Engineering and Technology 6UET7
Using Benchmarking to Determine Corporate Brand Attributes an Exploratory Qualitative Study What is the Impact of Brand Origin and Country of Origin on Brand Equity, The Effect of Brand Acquisition by Company in Emerging Countries on Brand Equity
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Concurrent Session 2 09:40 – 11:10 Session 2.1 Marketing Competitiveness, Functional Orientations & Perspectives Room: 1 Session Chair: Catherine Prentice, Swinburne University Title
Name
Affiliation
Trait EI4 Customer Orientation and Service Performance
Catherine Prentice
Swinburne University
Simone Didonet
Department of General and Applied Administration 6DAGA7
An Examination of the Relationship among Market Orientation4 Supply Chain
José Roberto Frega
Department of General and Applied Administration 6DAGA7
Integration and Performance in SMEs
Guillermo Villavicencio
Díaz+
Partners Consulting Ltda
Managers as Paranoid Strategists A Study of the Nature4 Causes4 and
Lewis Lim
Nanyang Technological University
Consequences of Competitive Paranoia
Abhishek Pathak
Nanyang Technological University
Yuko Yamashita
Hitotsubashi University
Wataru Uehara
Hitotsubashi University
Masato Sasaki
Hitotsubashi University
Hiroyuki Fukuchi
Toyo Gakuen University
Gen Fukutomi
Kyoto Sangyo University
Hiroyuki Fukuchi
ToyoGakuen University
Yuko Yamashita
Hitotsubashi University
Wataru Uehara
Hitotsubashi University
Masato Sasaki
Musashino University
Gen Fukutomi
Kyoto Sangyo University
Supplier Capabilities4 Manufacturer Dependence4 and Relationship
Junyean Moon
Hanyang University
Outcomes in Manufacturer3supplier Relationships
Surinder Tikoo
State University of New York at New Paltz
The Dilemma of Responsiveness How Can We Bring Strategy Planning Back into the Market3oriented Organization,
Functional Influence and Marketing Process How firms can develop capable and influential marketing department,
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Session 2.2 Marketing Service Products Globally II Room: 2 Session Chair: Sunny Ham, Gachon University Title
Name
Affiliation
From Virtual Travelers to Real Friends ; Insights from a Global Online Travel
Sukanya Seshadri
University of Massachusetts
Werner Kunz
University of Massachusetts
Sara Dolnicar
University of Wollongong
Bettina Grün
Johannes Kepler Universität
Daniel Fesenmaier
Temple University
Luis V Casaló
University of Zaragoza
Avoiding the dark side of positive online reviews enhancing its usefulness
Carlos Flavián
University of Zaragoza
for high risk averse consumers
Miguel Guinalíu
University of Zaragoza
Yuksel Ekinci
Oxford Brookes University
If you install it4 will they use it, Understanding why hospitality customers
Mark S Rosenbaum
Northern Illinois University
take “technological pauses” from self3service technology
IpKin Anthony Wong
Institute for Tourism Studies
Community for the Relationship Marketing of Companies in the Tourism Industry
The Image of Continents
Session 2.3 Consumer Psychology II Room: 3 Session Chair: José I. Rojas-Méndez, Carleton University Title
Name
Affiliation
Personality Influences Customer Switching
Kamran Siddiqui
Institute of Business Administration 6IBA7
Perceived Sibling Influence on Adolescent Purchase Decisions An
Ghazala Khan
Monash University Sunway campus
Examination of the Moderating Effects of Sibling Structure
M Yunus Ali
Monash University Sunway campus
José I Rojas+Méndez
Carleton University
Nicolas Papadopoulos
Carleton University
Mohammed Alwan
Carleton University
Jennifer JooYeon Lee
Oregon State University
Leslie Davis Burns
Oregon State University
The Integral Antecedents of Perceived Cognitive Load and Need for
Alisara Charinsarn
Thammasat University
Cognitive Closure on Choice Process Satisfaction
Kritsadarat Wattanasuwan
Thammasat University
Human Personality and Nation Brand Personality Are They Related
Emotional Marketing Case Studies and Marketing Implications
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Session 2.4 Design & Culture Focus Room: 4 Se Cssionhair: Jaeha Lee, North Dakota State University Title
Name
Affiliation
Ashley Lotecki
Ryerson University; Canada
Osmud Rahman
Ryerson University; Canada
Jaeha Lee
North Dakota State University
Jennifer M Mower
Oregon State University
Elaine L Pedersen
Oregon State University
Tun+Min 6Catherine7 Jai
Texas Tech University
Andrew Reilly
University of Hawaii
Understanding Cosplay and Costume Fandom in North America
Differences in Personal Characteristics Related to Hedonic Consumption between the United States and South Korea
Concept Analysis of BCross3Cultural Marketing B An Exploration
Hawaiian Fragrances and the Psychological Taint
Session 2.5 Consumer Behavior and Consumer Cultures - Implications for Marketing Strategy II Room: 5 Session Chair: Pekka Mattila, Aalto University School of Economics Title Pushing the Scene Tensions and Emergence in an Accelerated Marketplace
Name
Affiliation
Joel Hietanen
Aalto University School of Economics
Joel Hietanen
Aalto University School of Economics
Joel Hietanen
Aalto University School of Economics
Elina Koivisto
Aalto University School of Economics
Pekka Mattila
Aalto University School of Economics
Joel Hietanen
Aalto University School of Economics
Culture Introduction to Videography3 Method and Implications
Modes of Everyday Consumption 3 Case Fazer
How to Use Videography in arketing Case Fazer
15 / 66 2012 Global Marketing Conference at Seoul
Session 2.6 Retail Management II Room: 6 Session Chair: Jos Bartels, Wageningen University and Research Centre Title
Name
Affiliation
Jay Sang Ryu
Texas State University
Kenneth Murdock
Texas State University
Jos Bartels
Wageningen University and Research Centre
The sustainability behavior of Dutch supermarkets the roles of market
Machiel J Reinders
Wageningen University and Research Centre
orientation4 perceived external prestige and social identification
Mariët A van Haaster+de
Shopping with QR Codes Implications for U8S8 Retailers
Winter Kuan+Yin Lee Store patronage in Taiwan’s hypermarket The effect of members and
Yin+Chieh Hsu
Wageningen University and Research Centre Chaoyang University of Technology National
Kaohsiung
First
University
of
Science
and
First
University
of
Science
and
Technology
nonmembers Shu+Tzu Huang
National
Kaohsiung
Technology
Session 2.7 Global/International/Cross-Cultural Marketing II Room: 7 Session Chair: Maria Kniazeva, University of San Diego Title
Name
Affiliation
Jorge F B Lengler
SCTE IUL 3 Lisbon
Carlos M P Sousa
Durham University
Catarina Marques
ISCTE IUL
László Sajtos
University of Auckland
A Comparative Research on Expected Project Competencies in Hungary and
Zoltán Veres
Budapest Business School
in Germany
József Hack+Handa
Budapest Business School
Goetz Greve
Hamburg School of Business Administration
Carlos RABASSO
Rouen Business School
Javier RABASSO
Rouen Business School
Kafia AYADI
Rouen Business School
How organizational learning enhances the strategic marketing decision3
Yang+Im Lee
University of Westminster
making process A collectivist organizational perspective
Peter R J Trim
University of London
Maria Kniazeva
University of San Diego
The Impact of Customer and Competitor Orientation on Export Performance The Moderating Role of Competitive Intensity
Responsible Consumption Perception by International Young Consumers Local Habits or Global Behavior,
Eastern Spirituality in the Western Supermarket
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Session 2.8 Product Innovation and Performance in the Global Environment II Room: 8 Session Chair: Fu-Mei Chuang, Loughborough University Title Antecedents and Outcomes of Radical and Speedy Product Innovations by
Name
Affiliation
Byeong+Joon Moon
Kyung Hee University
Jie Wu
University of Macau
Sang+Hoon Kim
Seoul National University
So Yun Sim
Seoul National University
Young Eun Hahm
Seoul National University
Tony Garrett
Korea University
Jong+Ho Lee
Korea University
Stefan Bodenburg
University of Otago
Fu+Mei Chuang
Loughborough University
Matthew J Robson
University of Leeds
Robert E Morgan
Cardiff University
Korean Firms The Effects of Subsidiary Global and Local Search on Product Innovation
The Effects of Design Attributes on Other Attributes and Product Evaluations
Cross3national Influencers on Online Auction Web Site Use
The Market3Based Learning and Product Development Competence Paradox in Product Innovation
Session 2.9 Marketing in General II Room: 9 Session Chair: Yi Xie, University of International Business & Economics Title
Name
Affiliation
An Agenda for Evolutionary Psychology in Marketing
Mark Avis
University of Otago
Chia+Lin Lee
National Chengchi University
The Effects of Corporate Ability and Corporate Social Responsibility on
Yi Xie
University of International Business 9 Economics
Winning Customer Support
Siqing Peng
peking university
The Structural Relationship of Corporate Social Responsibility and Fit
Xiaolei Yu
Changwon National University
between Corporate D Consumer3CSR Activities and Brand Attitude
Kyung Hoon Kim
Changwon National University
Discussing the Changes of Consumer3based Brand Equity in Co3branding by Using a Quantitative Measure
17 / 66 2012 Global Marketing Conference at Seoul
Session 2.10 Brand Management II Room: 10 Session Chair: George Panigyrakis, Athens University of Economics and Business Title
Name
Affiliation
Brand In Ternalization and Brand Performance A Mediated Moderation
Li Zhang
Harbin Institute of Technology
Model
Fengjiang Liu
Harbin Institute of Technology
Poulis Athanasios
Business College of Athens
Panigyrakis George
Athens University
Panopoulos Anastasios
University of Western Macedonia
David Han+Min Wang
Feng Chia University
Tiffany Hui+Kuang Yu
Feng Chia University
Building Brand Equity in Times of Uncertainty8 The Paradigm of Spain and Italy
Brand Valuation in the Banking Industry A Fuzzy Logic Approach
18 / 66 2012 Global Marketing Conference at Seoul
Concurrent Session 3 11:20-12:50 Session 3.1 Differentiation, Branding & Corporate Reputation Room: 1 Session Chair: Maria Teresa Cuomo, University of Salerno Title
Name
Affiliation
Hu Junnan
Dalian University of Technology
Dong Dahai
Dalian University of Technology
Raymond Liu
University of Massachusetts Boston
Maria Teresa Cuomo
University of Salerno
Debora Tortora
University of Salerno
Gerardo Metallo
University of Salerno
Sustainability Practices in the Clothing and Textile Industry Facilitating the
Stacy Lee
University of North Texas
VBN EValue3Belief3NormF Model with the Corporate Sustainability
HaeJung Kim
University of North Texas
Stewardship
Kiseol Yang
University of North Texas
Attribute Differentiation for a Late Entrant Strategy in a Familiar Product
Dong+Hun Lee
Samsung Economic Research Institute
Category
Young+Won Ha
Sogang University
Erin Cho
Parsons; New School for Design
Research on Antecedents of Brand Integration Strategic Decision3Making
A Multi3stakeholder Approach for Measuring Corporate Reputation8 A Case Study Survey of Italian Local SMEs
Session 3.2 Marketing Service Products Globally III Room: 2 Session Chair: Chih-Wen Wu, National Chung Hsing University Title
Name
Affiliation
Damien Chaney
Groupe ESC Troyes in Champagne
Chi+Ming Hsieh
Dong Hwa University
Regina C McNally
University of Limerick
Gail A Vander Stoep
Michigan State University
Jehn+Yih Wong
Ming Chuan University
Factors Influencing Consumers’ Purchasing Behavior during Tourism
Li Tzu Hui
Fortune Institute of Technology
Exhibition
Annie Chen
University of Westminster
Norman Peng
University of Westminster
Wen+Yu Chen
Chinese Culture University
An Institutional Perspective of Consumer Loyalty The Case of the Music Festival Industry
Museum visitor behavior Pre3visit antecedents and post3visit consequences of perceived service quality
Who is a good partner, A comparison of travel partner selection between Taiwan and China from the viewpoint of cultural differences
19 / 66 2012 Global Marketing Conference at Seoul
Session 3.3 Consumer Psychology III Room: 3 Session Chair: Shuzo Abe, Waseda University Title
Name
Affiliation
Sukki Yoon
Bryant University
Hae Joo Kim
Wilfrid Laurier University
Melanie Dempsey
Ryerson University
Gangseog Ryu
Korea University
The Asymmetrical Impact of Self3Regulatory Focus on Preference for
Kwanho Suk
Korea University
Compromise Options Underlying Mechanism and Generalization
Song+Oh Yoon
Korea University
Jongchul Park
Chosun University
Shuzo Abe
Waseda University
Do Negative Consumption Experiences Hurt Manufacturers or Retailers, The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention
Positive Effects of Processing Disfluency on Evaluative Judgments
How Strong Is the Effect of Construal Level Theory,
Session 3.4 Marketing, Branding & Consumers Room: 4 Session Chair: Dee Knight, University of North Texas Title
Name
Affiliation
Yoon+Jung Lee
Korea University
Go+Eun Lee
Korea University
Consumer Perceptions and Gender Factors Preferences and Behaviours
Osmud Rahman
Ryerson University
towards Collaborative Branding and Infromation Source
Hong Yu
Ryerson University
Hye+Young Kim
University of Minnesota
Kiseol Yang
University of North Texas
Juanjuan Wu
University of Minnesota
Richard Michon
Ryerson University
Fashion Orientation4 Shopping Mall Environment4 and Patronage Intentions
Jean+Charles Chebat
HEC Montréal
A Study of Female Fashion Shoppers
Hong YU
Ryerson University
Linda Lemarié
HEC Montréal
Indian Consumers’ Mall Patronage Intention Impacts of Shopping
Dee K Knight
University of North Texas
Motivations4 Subjective Norms4 Materialism4 and Self3Efficacy
Sanjukta Pookulangara
University of North Texas
Consumers’ Regulatory focus and Impulse Buying Tendencies of Clothing
Differentiating Apparel Shoppers Enrolled in Retail Loyalty Programs Evidence from the United States
20 / 66 2012 Global Marketing Conference at Seoul
Session 3.5 International Advertising / International Communication Room: 5 Session Chair: Wolfgang Fritz, University of Braunschweig Title
Name
Affiliation
Korean Consumers’ Response to Negative Celebrity Information
Nam+Hyun Um
University of Wisconsin at Whitewater
Adam Acar
Kobe City University of Foreign Studies
Brand Communications in Social Media Cross3cultural Analysis of Top 799
Ai Nishimuta
Kobe City University of Foreign Studies
Japanese and American Brands
Daiki Takamura
Kobe City University of Foreign Studies
Kaho Sakamoto
Kobe City University of Foreign Studies
Wencke Gülow
Braunschweig University of Technology
Kyung OkKacy Kim
The University of Texas at Austin
Gary B Wilcox
The University of Texas at Austin
A Qualitative Study on Sino3German Communication at Business Level
Distilled Spirits Advertising and Consumption in South Korea )9993)99G
Session 3.6 Public Policy and Marketing Room: 6 Session Chair: Michael L. Capella, Villanova University Title
Name
Affiliation
Signaling and External Effects of FoSHU EFood for Specified Health UsesF in
Makoto Ono
Keio University
Japan
Akinori Ono
Keio University
Timothy Dewhirst
University of Guelph
Wonkyong Beth Lee
University of Western Ontario
Yi+Wen KUO
Shu+Te University
Cigarette advertising in the Republic of Korea A case illustration of The One
Would Price Promotions of High Speed Rail attract Freeway Drivers’ Switching Mode,
21 / 66 2012 Global Marketing Conference at Seoul
Session 3.7 Consumer Neuroscience and Perspectives for Marketing Room: 7 Session Chair: Rafal Ohme, Human Mind & Brain Applied Research Center Title
Name
Affiliation
Through their eyes and brain reading the shopper’s mind a multidisciplinary
Cristina de Balanzó
Global Head of Neuroscience
approach to understand decision making in store
Siemon Scamell Katz
Siemon Scamell Katz
Rafal Ohme
Human Mind and Brain Applied Research Centre
Michal Matukin
Human Mind and Brain Applied Research Centre
Christo Boshoff
University of Stellenbosch
Guoming Yu
Renmin University of China
Rafal Ohme
University of Social Sciences and Humanities in Warsaw
Hanqing Ding
Renmin University of China
Li Biao
Renmin University of China
Ewa Szkudelska
Applied Research Center
Validation of biometric methods as a tool for advertising pre3testing8 How
Dominika Maison
University of Warsaw
explicit and implicit attitude toward the brand influences the biometric
Kacper Osiecki
Labiometrics
reaction to the tv commercial
Beata Pacula+Lesniak
Jagiellonian University
Steffen Schmidt
Leibniz University of Hanover
Do they know how they feel about your brand, Explicit and implicit
Nadine Hennigs
Leibniz University of Hanover
antecendents of brand perception and buying intention
Sascha Langner
Leibniz University of Hanover
Klaus+Peter Wiedmann
Leibniz University of Hanover
Guoming Yu
Renmin University of China
Eeg reactions tell cultural differences A case study on the effect of china
Rafal Ohme
University of Social Sciences and Humanities in Warsaw
national image film
Jiayi Lu
Renmin University of China
Xin Zhong
Renmin University of China
Ewa Szkudelska
Applied Research Center
Tracking consumers’ emotional responses during a customer complaint interaction
Which is more persuasive 3 product placement or commercial, Based on the framework of elaboration likelihood model
22 / 66 2012 Global Marketing Conference at Seoul
Session 3.8 Product Innovation and Performance in the Global Environment III Room: 8 Session Chair: Dirk De Clercq, Brock University Title
Name
Affiliation
Zhenzhong Ma
University of Windsor
Dapeng Liang
Harbin Institute of Technology
Zhenning Yang
University of International Business and Economics Beijing
Mathew Hughes
Nottingham University
How does Strategic Entrepreneurship Affect Product Innovation in Young and
Paul Hughes
Durham University
New Venture Firms, A Model and Test
Robert E Morgan
Cardiff University
John W Cadogan
Loughborough University
Dirk De Clercq
Brock University
Product innovation and Performance in China Domestic Firms vs8 International Joint Ventures
Structural and Relational Influences on the Role of Reward Interdependence
Narongsak
in New Product Development
Thongpapanl
6Tek7
Brock University
Dimo Dimov
Newcastle University
An Exploratory Study on Differences in Perception of Technology Valuation
Heonsoo Jung
Konkuk University
Factors Between Technology Buyers and Sellers in the Market
Do+Hyoung Lee
Konkuk University
Comparing Better Performing Companies from Lesser Performing
Wan+Jusoh
International Islamic University Malaysia
Wan+Jamaliah
International Islamic University Malaysia
Companies in Successful New Product Development
Session 3.9 Marketing in General III Room: 9 Session Chair: Sung-ta Liu, St. John's University Title Japan Advertising in Fashion Industry on the Internet Media
Place Images and City Branding in a Capital City A Segmentation Study
Technological Advantage4 Alliances with Customers and Competitor Identification
Name
Affiliation
ChalermpornSiriwichai
Ritsumeikan Asia Pacific University
Sung+ta Liu
St JohnCs University
Jie Wu
University of Macau;
Paul Olk
University of Denver
Dong Hwan Lee
Manhattan College
Effects of Inference with Advertisements onthe Strength4 Confidence4 and Congruence of Beliefs
Session 3.10 Publishing in Academic Journals: Tips to Help You Succeed Room: 10 Session Chair: Lyndsey Dixon, Journal Publisher – Taylor & Francis Asia Pacific
Panelists: C. Anthony Di Benedetto (Temple University) Editor-in-Chief, Journal of Product Innovation Management Seong-Yeon Park (Ewha Womans University) Editor-in-Chief, Journal of Global Scholars of Marketing Eunju Ko (Yonsei University) Editor-in-Chief, Journal of Global Fashion Marketing
23 / 66 2012 Global Marketing Conference at Seoul
Editorial Board Meetings 13:00-14:00 Room: TBD Journal of Global Scholars of Marketing Science Editor-in-Chief: Seong-Yeon Park (Ewha Womans University) Journal Publisher: Lyndsey Dixon (Routledge, Taylor & Francis – Asia Pacific) Journal of Global Fashion Marketing Editor-in-Chief: Eunju Ko (Yonsei University)
24 / 66 2012 Global Marketing Conference at Seoul
Concurrent Session 4 14:00-15:30 Session 4.1 Channel of Distribution Management I Room: 1 Session Chair: Sang-Lin Han, Hanyang University Title
Name
Affiliation
Merecedes Martos+Partal
Universidad de Salamanca
óscar González+Benito
Universidad de Salamanca
Mariana Fustinoni+Venturini
Universidad de Salamanca
Jessica Fleer
University of Braunschweig
Wolfgang Fritz
University of Braunschweig
Analysis of the Effects of Flexibility in Industrial Customer3Supplier
Sang+Lin Han
Hanyang University
Relationships
Hyung+suk SUNG
KIBO
Jin Su
Indiana University of Pennsylvania
Brand Equity and Store Brand Portfolios
Consumer Satisfaction and Loyalty in Multichannel Systems
An Investigation of Performance Outcomes of Strategic Sourcing Perspectives from the Textile and Apparel Industry
Session 4.2 Marketing Service Products Globally IV Room: 2 Session Chair: Nikolas Pappas, The University of Northampton Title
The Influence Of Terrorism On International Tourism
Do Mountain tourists demand ecotourism, Examining moderating influences
Name
Affiliation
Cláudia Seabra
Polytechnic Institute of Viseu
José Luís Abrantes
Polytechnic Institute of Viseu
Elisabeth Kastenholz
Aveiro University
Andreas Strobl
University of Innsbruck
Karin Teichmann
University of Innsbruck
Mike Peters
MCI Management Center Innsbruck
Azadeh Kazeminia
Luleå University of Technology
Magnus Hultman
University of Leeds
Vahid Ghasemi
Isfahan University
in an alpine tourism context
Willingness to Pay Premiums for Ecotourism The Roles of Attitude4 Materialism and Motivation
25 / 66 2012 Global Marketing Conference at Seoul
Session 4.3 Consumer Psychology IV Room: 3 Session Chair: Tamás Tarján, Budapest Business School Title
Name
Affiliation
Zoltán Veres
Budapest Business School
Tamás Tarján
Budapest Business School
Balázs Péter Hámornik
Budapest University of Technology and Economics
The Influence of Narcissism Orientation oneWOM Behavior in Social
Seong+Yeon Park
Ewha Womans University
Commerce
Yeu+Jin Kang
Ewha Womans University
Mikyoung Kim
Cheil Worldwide
Mira Lee
Chung+Ang University
Mei+Fang Chen
Tatung University
Pei+Ju Tung
National Chengchi University
Guo+I Hsu
Tatung University
Yu+Kai Huang
Nanhua University
Study of Intransitivity on Consumer Choices
Product Recommendations in Social Media
Users2 Intention to Play Mobile Games A Combined Model of TAM and TPB
Explore the Satisfaction of the eBooks Using by the Cusp Catastrophe Model From a Non3linear Relationship Perspective
Session 4.4 Green Marketing & Online Marketing Room: 4 Session Chair: Kim Eun Young, Chungbuk National University Title
Name
Affiliation
Dooyoung Choi
University of Minnesota
Karen James
University of Minnesota
Juanjuan Wu
University of Minnesota
Dooyoung Choi
University of Minnesota
Hye+Young Kim
University of Minnesota
Kim K P Johnson
University of Minnesota
Green Marketing Consumers’ Price Sensitivity to Eco3Friendly Apparel and
Celia Stall+Meadows
Indiana Tech
Socially Responsible Company Attributes
Anne Davey
Northeastern State University
Jung+Hwan Kim
University of South Carolina
Chungho Kim
Hannam University
A SWOT Analysis of a Non3Profit Sustainable Store A Case Study of ReStore
Effects of Environmental Motivations on Green Product Purchasing Behavior A Hierarchical Approach
Generation Y Male Consumers Online Apparel Shopping and E3satisfaction
26 / 66 2012 Global Marketing Conference at Seoul
Session 4.5 Marketing, Innovation and Entrepreneurship I Room: 5 Session Chair: Fiona Schweitzer, Upper Austria University of Applied Science Title
Name
Affiliation
Fiona Schweitzer
Upper Austria University of Applied Science
Oliver Gassmann
University of St Gallen
Hans Eibe Sørensen
University of Southern Denmark
Antti Sihvonen
Aalto University
Evolution Of New Product Development Capabilities ; A Longitudinal Study
Juho+Petteri Huhtala
Aalto University
From The Telecommunications Industry
Henrik Sievers
Aalto University
Henrikki Tikkanen
Aalto University
The Role of Proactive Marketing in the Early Phases of Product Innovation
The Successful Entrepreneur the role of Market3Oriented Business Development
Session 4.6 Sport Marketing and Media I Room: 6 Session Chair: Kihan Kim, Seoul National University Title
Name
Affiliation
Wonseok Jang
University of Florida
Yong Jae Ko
University of Florida
Hee Youn Kim
University of Florida
Younghan Lee
University of Massachusetts
Ki+Tak Kim
Pai Chai University
Shinwoong Bang
Seoul National University
Yonghwan Chang
University of Florida
Yong Jae Ko
University of Florida
Junsang Ahn
Seoul National University
Joon+Ho Kang
Seoul National University
Dong Hoo Kim
The University of Texas at Austin
Connecting to the Elusive Sports Fan A Content Analysis of Official
Eun Sook Kwon
University of Georgia
Facebook Fan Pages of NFL and MLB Teams
Young+A Song
The University of Texas at Austin
Youngjun Sung
The University of Texas at Austin
Correspondence Analysis of Sport Celebrity Endorsements The Role of Endorser’s Expertise and Product Category
The Effect of Venue Image on Spectators’ Loyalty Behavior at a KPGA Competition
The Brand Leadership Scale Revalidation and Revision
More than a mere Stadium “Stadium Financing4 Mission Complete”
27 / 66 2012 Global Marketing Conference at Seoul
Session 4.7 Advertising and Integrated Marketing Communication I Room: 7 Session Chair: Hyokjin Kwak, Drexel University Title
Ad Formats In Tablet Devices
Name
Affiliation
Hedon Blakaj
Aalto University
AnttiSihvonen
Aalto University
Juho+PeteriHuhtala
Aalto University
Pekka Mattila
Aalto University
Jerry Lindholm
Aalto University
Essi Pöyry
Aalto University
Elina Koivisto
Aalto University
Sami Kajalo
Aalto University
Anastasia Seregina
Aalto University
Hikaru Yamamoto
Seikei University
Naohiro Matsumura
Osaka University
Heonsoo Jung
Konkuk University
Ilchul Kim
Dongeui University
Kyoungsoo Kang
Tongmyong University
Tongmyong University
Northwestern University
The Effect of Earned and Paid Media on Customer Acquisition
The Effects of Consumer Innovativeness on Advertising Responses
Tracing the IMC Research Footprint Content analysis of IMC articles in ? major journals 7>>H through )99>
Session 4.8 Product Innovation and Performance in the Global Environment IV Room: 8 Session Chair: Youngjin Bahng, University of Hawai`I Title
Name
Affiliation
Youngjin Bahng
University of Hawai`I
Attila Pohlmann
University of Hawai`I
Andrew Reilly
University of Hawai`I
Hao Zhang
Northeastern University
Xiaoyu Zhao
Northeastern University
Xinbo Sun
Northeastern University
Zhongpeng Cao
Northeastern University
Hakil Moon
Washington State University
Jean L Johnson
Washington State University
Babu John Mariadoss
Washington State University
Mark E Parry
University of Missouri+Kansas City
Tomoko Kawakami
Kansai University
Masaaki Takemura
Meiji University
Hakil Moon
Washington State University
Searching for the Definition of Innovative Product Design and How to
David E Sprott
Washington State University
Measure it Customer Persspectives
Babu John Mariadoss
Washington State University
Jean L Johnson
Washington State University
Marketing Management Resources4 Barriers for Export4 and Strategies for Export Marketing Performance A Qualitative Study in Hawai`i
How Top Managers Influence Radical Innovation in China
Opening Universities for Firm Innovation The Role of Higher Education Institutions in the Open Innovation Process
Virtual Word3of3Mouth and Willingness3to3Pay for Consumer Electronic Innovations
28 / 66 2012 Global Marketing Conference at Seoul
Session 4.9 Marketing in General IV Room: 9 Session Chair: Isaac Cheah, Curtin University Title
Name
Affiliation
Heonsoo Jung
Konkuk University
Huiyi Lo
Yuan Ze University
Hyun Shin
Long Island University
Jongtae Shin
Long Island University
Shijin Yoo
Korea University Business School
Joon Song
SungKyunKwan University
The Influence of Electronic Word3of3Mouth on Information Adoption in Online
Elaine Chan
Hong Kong Polytechnic University
Customer Communities
Ronnie Cheung
Hong Kong Polytechnic University
Commercialization Strategy of Technology Innovation Commercialization Process Types and Strategy New Technology 3 Inviting or Uninviting The Influence of Personality Traits4 Perceived Level of Innovation and Attractiveness
Strategic Delegation and New Product Development
Session 4.10 2012 ANZMAC-KSMS JOINT SYMPOSIUM I Room: 10 Session Chair: Janet McColl-Kennedy, University of Queensland Title
Name
Affiliation
Suvi Nenonen
Hanken School of Economics
Pennie Frow
University of Sydney Business School
Adrian Payne
University of New South Wales
Kaj Storbacka
University of Auckland Business School
Liz Gill
The University of Sydney
Customers and managers as value co3creators in multichannel banking in
Ghada Alhothali
Monash University
Saudi Arabia
Alison Dean
University of Newcastle
Co3creation in actor networks Identifying attractive morphotypes
Service co3creation through interaction Constructs4 shared themes and divergent meanings
29 / 66 2012 Global Marketing Conference at Seoul
Concurrent Session 5 15:40-17:10 Session 5.1 Channel of Distribution Management II Room: 1 Session Chair: Sung Joon Yoon, Kyonggi University Title
Name
Affiliation
Allocating Decision Rights between Franchisor and Franchisee Evidence
Hidetoshi Shiroishi
Keio University
from Japanese Firms
Tomokazu Kubo
Chuo University
Drivers of Contractual Satisfaction An International Perspective
Emmanuel Chao
Agde University
Sang+Lin Han
Hanyang University
Sung+Ho LEE
Hanyang University
Service Quality and Relationship Performance in B)B Markets
Session 5.2 Marketing Service Products Globally V Room: 2 Session Chair: Mark S. Rosenbaum, Northern Illinois University Title
Name
Affiliation
The Importance of Relationship Marketing in Thermal Spa Management The
Joaquim
Case of North Region of Portugal
Antunes
Gonçalves
Impacts of authenticity on visit frequency to a tourist location a
Herbert Casteran
University of Strasbourg
segmentation proposal
Claire Roederer
University of Strasbourg
Weng Marc Lim
Monash University
Ding Hooi Ting
Monash University
Eojina Kim
Korea Institute for Health and Social Affairs
Sunny Ham
Gachon University
Il Sun Yang
Yonsei University
Polytechnic Institute of Viseu
Restaurant Marketing for Special Occasions A Psychological Perspective
Customer’s Attitudes and Intentions in Using Nutrition Information at Casual3 dining Restaurants
30 / 66 2012 Global Marketing Conference at Seoul
Session 5.3 Consumer Psychology V Room: 3 Session Chair: Yuan Hui Tsai, Chihlee Institute of Technology Title
Name
Affiliation
Chieh+Peng Lin
National Chiao Tung Universitym
Yuan Hui Tsai
Chihlee Institute of Technology
Mei+Liang Chen
Hsin Sheng College of Medical Care and Management
Minas N Kastanakis
ESCP Europe
George Balabanis
Cass Business School
Persuasive Effects of HD Advertising Role of Product Type4 Need for Touch4
Yung Kyun Choi
Dongguk university
and Mental Imagery
Charles R Taylor
Villanova University
Chia+Yi Chen
National Pingtung University of Science and Technology
Assessing Corporate Social Responsibility and Purchase Intention
In Search of Exclusivity
I+Ting Lu Does Shopping with Close Friends Increase or Decrease Impulsive Buying
Tzu+Yu Chen
Behavior, The Role of Social Comparison
Ying+Fang Chung Hsin+Hsuan Ho Hsueh+Hua Lu
31 / 66 2012 Global Marketing Conference at Seoul
Session 5.4 Global Fashion Marketing Room: 4 Session Chair: Leslie Davis Burns, Oregon State University Title
Name
Affiliation
Karinna Nobbs
London College of Fashion
Julie McColl
Glasgow Caledonian University
Nadia Arfan
STISI Telkom
A conceptual taxonomy of fashion visual merchandising attributes
The Effect of Signal Visibility of Fashion Brand on Consumers2 Product Purchase Decision In Indonesia
Mustika
Sufiati
Purwanegara
Bandung Institute of Technology
Norbaizura Mohd Naim
Taylors University Malaysia
Ghazala Khan
Monash University Sunway campus
Aida Pereira dos Santos
IPAM+Aveiro
Gender Differences in Fashion Consciousness among Malaysian Youth
The Effect of Online Shopping Orientation on Perceived Behavioural Control and Attitude toward Online Purchasing of Clothes
Sandra
Maria
Loureiro
Coreia
University of Aveiro
Session 5.5 Marketing, Innovation and Entrepreneurship II Room: 5 Session Chair: Sang-Hoon Kim, Seoul National University Title
Name
Affiliation
Rohit Deshpandé
Harvard University
Strategic Orientations and Business Performance in Entrepreneurial Firms
Amir Grinstein
Ben+Gurion University of the Negev
How Different are Japanese and American Firms,
Sang+Hoon Kim
Seoul National University
nd Elie Ofek
Harvard University
David T Methé
Kwansei Gakuin University
Seunghyeon Lee
Konkuk University
Youngwhan Lee
Konkuk University
Sun+Yung Park
Konkuk University
Victoria Little
Monash University Sunway Campus
Morgan P Mile
University of Tasmania
Denise Conroy
University of Auckland
High Technology Entrepreneurial Voices on Risk and Customer Relations in Japan
Empirical Analysis of the Differences of Incremental and Radical Product Innovation Comparison of Large Corporations and SMEs in the Framework of Marketing Innovation
Co3creating Value in Renewable Energy Markets Issues and Challenges for Marketers Working in Rrans3disciplinary Teams
32 / 66 2012 Global Marketing Conference at Seoul
Session 5.6 Sport Marketing and Media II Room: 6 Session Chair: Kihan Kim, Seoul National University Title
Name
Affiliation
Dae Hee Kwak
University of Michigan
Sang Keon Yoo
Indiana University
Who is A Pivotal Player in the Field, Exploring the Role of Sport Celebrities
Jae Kook Lee
Indiana University
in the News Media
Matthew Zimmerman
Indiana University
Paul M Pedersen
Indiana University
Latent Mean Analysis of Destination Selective Motivation between Oversea
Hee Youn Kim
University of Florida
Golf Travelers and Domestic Golfers in South Korea
Yong Jae Ko
University of Florida
Personal Factors of Job Performance of Human Resources in Sports Club
Kisung Kwon
Seoul National University
Focus on Golf Clubs in Korea
Joon+Ho Kang
The mediating effects of the viewing value on the relationship between
Bumgyu Im
Yonsei University
servicescape and revisit intention in Korean professional baseball
Doyeon Won
Yonsei University
The Overestimation Phenomena in Skill3Based Gaming Situations The Case of “March Madness”
Session 5.7 Advertising and Integrated Marketing Communication II Room: 7 Session Chair: Hyokjin Kwak, Drexel University Title Celebrity Worship, The Effects of Celebrity Political Endorsement on Young
Name
Affiliation
Hsuan+Yi Chou
National Sun Yat+sen University
Ying+Ching Lin
National Dong+Hwa University
Kai+Yu Wang
Brock University
Jun+Yi Hsieh
National Dong Hwa University
Tae Ho Song
UCLA
Myunggook Song
Kansas State University
Voters2 Advertising Responses
Does Brand Origin Matter to the Effectiveness of a Code3Switched Ad,
Effective Demand Lifting through Pre3Lunch Movie Marketing Activities Is Advertising a Reliable Signal of Quality, Evidence from the Motion Picture Industry
33 / 66 2012 Global Marketing Conference at Seoul
Session 5.8 Japanese Perspectives on Value Creation in Marketing and Consumer Behavior I Room: 8 Session Chair: Sang Chul Choi, University of Marketing & Distribution Sciences Title
Name
Affiliation
Determinants of Channel Expansion by Japanese Manufacturers
Sho Yuki
Chuo University
Cross3Functional Communication Behaviors in Japanese Industrial
Eunji Seo
Kobe University
Company The Moderating Role of Alternatives
Katsuyoshi Takashima
Kobe University
Lu Gao
Kobe University
Akinori Ono
Kobe University
Takahiro Chiba
Kobe University
Park Yunjung
Kobe University
Mai Kikumori
Kobe University
The Influences of Internet Privacy Concerns and Ubiquity on Mobile Coupon
Morikazu Hirose
Tokyo Fuji University
Behavior
Keiya Tabe
Waseda University
A Consumer Acceptance Model for Online Stores Focused on Consumer2s Shopping Hesitation
Session 5.9 Marketing in General V Room: 9 Session Chair: Isaac Cheah, Curtin University Title
Name
Affiliation
Scale Development Consumer Economic Nationalistic Tendecies
Isaac Cheah
Curtin University
ECENTSCALEF
Ian Phau
Curtin University
Hong Yu
Ryerson University
Ping Zhao
Beijing Institute of Fashion Technology
Jingjing Xia
Beijing Institute of Fashion Technology
Jooyoung Jeon
University of Oxford
Patrick McSharry
University of Oxford
Jin Su
Indiana University of Pennsylvania
Marius Potgieter
Tshwane University of Technology
Johan W de Jager
Tshwane University of Technology
Neels H van Heerden
Tshwane University of Technology
Design Strategies in Transitional Economy The Case of Chinese Underwear Enterprise Aimer Group4 Ltd8
The Power of Twitter on Predicting Box Office Revenues
Awareness Matters Understanding the Impact of Culture on Global Textile3 apparel3retail Channel
Components of a Marketing Information System and South African Tour Operators
34 / 66 2012 Global Marketing Conference at Seoul
Session 5.10 2012 ANZMAC-KSMS JOINT SYMPOSIUM II Room: 10 Session Chair: Jong-Ho Lee, Korea University Title
Name
Affiliation
Customer engagement practices for luxury brands A service dominant logic
Roderick J Brodie
University at Auckland Business School
perspective on co3creation of value
Yuri Seo
University at Auckland Business School
Jyri Rasinmäki
Aalto University School of Economics
Alison Dean
University of Newcastle
Matthew Griffin
University of Newcastle
Alicia Perkins
University of Newcastle
Because of whom are we talking, Company as a facilitator on audience’s value creationprocess
Service logic in a tertiary education setting Relationships between key constructs leading to sole value creation
35 / 66 2012 Global Marketing Conference at Seoul
Concurrent Session 6 17:20-18:50 Session 6.1 TBD Room: 1 Session Chair:
Session 6.2 Marketing Service Products Globally VI Room: 2 Session Chair: Jung Wan Lee, Boston University Title
Name
Affiliation
Positioning Countries on Cognitive4 Affective or Symbolic Image Dimensions
Katharina Petra Zeugner+
An Inter3Disciplinary Review of the Literature and Assessment of Predictive
Roth
Validity
Vesna Žabkar
University of Ljubljana
Ercan Sirakaya+Turk
University of South Carolina
Yuksel Ekinci
Oxford Brookes University
Drew Martin
University of Hawaii at Hilo
Chih+Wen Wu
National Chung Hsing University
Analyzing Destination Branding and Image from Online Sources ; A Web
Clemens Költringer
MODUL University Vienna
Content Mining Approach
Astrid Dickinger
MODUL University Vienna
The Efficacy of Shopping Value in Predicting Destination Loyalty
The Empirical Study of a Destination Loyalty Model in the Global Tourism
IESEG School of Management
Context
36 / 66 2012 Global Marketing Conference at Seoul
Session 6.3 2012 IMTC-KSMS JOINT SYMPOSIUM Room: 3 Session Chair: Gaetano Aiello, University of Florence Raffaele Donvito, University of Florence Tiziano Vescovi, Università Ca’ Foscari Venezia Title
Name
Affiliation
Italian country image the impact on business models and relations in
Elena Cedrola
University of Macerata
Chinese business to business markets
Loretta Battaglia
Catholic University of the Sacred Heart of Milan and Brescia
Francesca Checchinato
Università Ca’ Foscari Venezia
Marta Disegna
Free University of Bolzano
Tiziano Vescovi
Università Ca’ Foscari Venezia
Marchi Gianluca
Università di Modena and Reggio Emilia
Martinelli Elisa
Università di Modena and Reggio Emilia
Balboni Bernardo
Università di Modena and Reggio Emilia
Yusepaldo Pasharibu
SatyaWacana Christian University
Jony Oktavian Haryanto
SatyaWacana Christian University
Anthonius Surjo Abdi
SatyaWacana Christian University
Gaetano Aiello
University of Florence
Raffaele Donvito
University of Florence
Silvia Ranfagni
University of Florence
Bruno Godey
Rouen Business School
Modeling links between the decision3making process and luxury brand
Daniele Pederzoli
Rouen Business School
attachment An international comparison
Gaetano Aiello
University of Florence
Raffaele Donvito
University of Florence
Does Country of Origin Affect Brand Associations, The Case of the Italian Brands in China
Is Retailer Buying Behaviour Influenced By The Coo Effect, A Cross3Country Analysis On Italian Footwear
What if Future Never Comes, Perceived Future Anticipation To Create Brand Personality and Autobiographical Memory
Creative Networks in Florence and Paris Empirical results on Project Networks
Session 6.4 Multimedia Session Room: 4 Session Chair: Vítor Martinho, Polytechnic Institute of Viseu Title
Name Joaquim
Affiliation Gonçalves
Antunes Marketing policies for the tourism in the European countries
José Luís Abrantes
Polytechnic Institute of Viseu
Vítor Martinho
Polytechnic Institute of Viseu
Joaquim Antunes The Importance of Market Segmentation in Rural Tourism
Psycho3physiological responses to music and video3clips
Polytechnic Institute of Viseu
Gonçalves
Polytechnic Institute of Viseu
Cristina Barroco
Polytechnic Institute of Viseu
Vítor Martinho
Polytechnic Institute of Viseu
Lawrence Ang
Macquarie University
Rafal Ohme
University of Social Sciences and Humanities in Warsaw
Michal Matukin
Applied Research Center
37 / 66 2012 Global Marketing Conference at Seoul
Session 6.5 Global Business in Greater China Room: 5 Session Chair: Patrick Poon, Lingnan University Title
Name
Affiliation
Lisa Wan
Lingnan University
Anthony Cheng
Lingnan University
Yanfeng Zhou
Sun Yat+sen University
Min Chung Kim
The Hong Kong Polytechnic University
Yaoqi Li
Sun Yat+sen University
Patrick Poon
Lingnan University
Lishan Xie
Sun Yat+sen University
How Consumers React to Different Types of Service Embarrassment,
An Empirical Study on Consumer Response to Corporate charity activities Advertising Expenditure4 Ownership Structure4 and Firm Value Evidence from the Emerging Chinese Market
Job Embeddedness and Service Performance in China The Roles of Employee Learning and Service Innovation
Session 6.6 Olympic Marketing Room: 6 Session Chair: Jeonpyo Noh, Yonsei University-Wonju Campus Title
Name
Affiliation
How to Win Olympic Bid
So+Hee KIM
Seoul National University
Sport Brand Development Team Korea of Korean Olympic Committee
Won Jae LEE
Institute of Sports 9 Relations
Key Success Factors on Economic Olympics
Dong+gyu AHN
Hallyim University
38 / 66 2012 Global Marketing Conference at Seoul
Session 6.7 Advertising and Integrated Marketing Communication III Room: 7 Session Chair: Hyokjin Kwak, Drexel University Title
Name
Affiliation
Kenichiro Ota
Kansai University
Keisuke Suyama
Kansai University
Tomoko Kawakami
Kansai University
Johnny JiungYee Lee
Villanova University
The Financial Impact of Loyalty Programs in the Hotel Industry A Social
Michael L Capella
Villanova University
Exchange Theory Perspective
Charles R Taylor
Villanova University
Mi6Meg7 Luo
Villanova University
Colin Gabler
University of Alabama
Karin Teichmann
University of Innsbruck
Nicola E Stokbruger+Sauer
University of Innsbruck
Product Involvement4 Knowledge and Media Choice Longitudinal Study of Disposal Diapers
The Value of Communication for Customer3Company Identification
Session 6.8 Japanese Perspectives on Value Creation in Marketing and Consumer Behavior II Room: 8 Session Chair: Carolus Praet, Otaru University of Commerce Title
Name
Affiliation
Reaction of Market Mavens to Promotion When Switching to a New Product
Takashi Teramoto
Meisei University
The Effects of Animosity and Social Norm on Japanese Consumers’
Kyung Tae Lee
Toyo University
Response towards Chinese Products
Richard Lee
University of South Australia
Chizuru Nishio
University of Tsukuba
Minoru Ishida
Ark Engine Corporation
Toshie Takeuchi
Hosei University
Kaichi Saito
Meiji Gakuin University
Characteristics of LOHAS3Oriented Values and How They Are Changing
Profiling Consumers Who Are Often followed
Session 6.9 TBD Room: 9 Session Chair:
39 / 66 2012 Global Marketing Conference at Seoul
Session 6.10 2012 ANZMAC-KSMS JOINT SYMPOSIUM III Room: 10 Session Chair: Janet McColl-Kennedy, University of Queensland Title
Value co3creation in a usage center
Measuring the effects of co3creation Laying an empirical foundation
Name
Affiliation
Michael Kleinaltenkamp
FreieUniversität Berlin
Emma Macdonald
Cranfield University
Hugh Wilson
Cranfield University
Edwin Rajah
Auckland University of Technology
Roger Marshall
Auckland University of Technology
Roger Baxter
Auckland University of Technology
40 / 66 2012 Global Marketing Conference at Seoul
19:00 - 21:30: : Conference Dinner Room 103 & 104 -Welcoming Speeches -Hanbok Experience by Damyeon Hye Soon Lee -Cultural Events
41 / 66 2012 Global Marketing Conference at Seoul
July 21, 2012 Concurrent Session 7 08:00-09:30 Session 7.1 Identities, Desires and Global Marketing Room: 1 Session Chair: Wing-Sun Liu, The Hong Kong Polytechnic University Title
“Fan for Life, The Lifespan of Consumer Fanaticism”
The Marketisation of Globalised Religion
Identity Formation and Self3esteem Through Anime Consumption
Name
Affiliation
Anastasia Seregina
Aalto University
Elina Koivisto
Aalto University
Pekka Mattila
Aalto University
Jeaney Yip
University of Sydney
Ding Hooi Ting
Monash University
Weng Marc Lim
Monash University
Session 7.2 Marketing Service Products Globally VII Room: 2 Session Chair: Werner Kunz, University of Massachusetts Title
Name
Affiliation
Sara Dolnicar
University of Wollongong
Sample Size Requirements for Data3driven Market Segmentation Analysis in
Bettina Grün
Johannes Kepler Universität
Tourism
Friedrich Leisch
University of Natural Resources and Life Sciences Vienna
Kathrin Schmidt
University of Wollongong
Customer Hedonism in Hospitality Services A Study of Antecedents and
Weng Marc Lim
Monash University
Consequences
Ding Hooi Ting
Monash University
Consumers’ Desire for Internal and External Personalization of Services
Boris Herbas Torrico
Tokyo Institute of Technology
Cultural Antecedents and Consequences for Customer Evaluations in the
Björn Frank
Tokyo Institute of Technology
Hospitality Industry
Takao Enkawa
Tokyo Institute of Technology
Managing J Marketing Global Not3For3Profit Services Encouraging the
Mark R Mulder
Washington State University
Gifting of Charity via Charity Gift Cards
Jeff Joiremanb
Washington State University
42 / 66 2012 Global Marketing Conference at Seoul
Session 7.3 Corporate Communication in Social Media Room: 3 Session Chair: Kathrin Kindlein, Munich School of Management Title
Name
Affiliation
Study of the United States and China
Shu+Chuan Chu
DePaul University
Social Media in Higher Education Communication between Universities and
Kathrin Kindlein
Munich School of Management
Max Hausmann
Munich School of Management
Charles Cho
ESSEC Business School
Giovanna Michelon
University of Padova
Dennis M Patten
Illinois State University
Eunice Kim
University of Texas
Eun Sook Kwon
University of Georgia
yongjun Sung
University of Texas
Robert Zniva
WU Vienna
Stefan Wiesel
WU Vienna
Cornelia Keller
WU Vienna
Keuyong Oh
Buffalo State College
Microblogging Sites as Electronic Word3of3Mouth EeWOMF A Cross3Cultural
Students in the )7st Century
Enhancement and Obfuscation Through the Use of Graphs in Sustainability Reports an International Comparison
Antecedent of Consumer Attitudes toward Brand Communications on Twitter A Consumer Socialization Framework
K9949994 K94999 or K9 Fans on Facebook ; Is It of any Avail,
Does Consumer Knowledge Matter,
An exploratory Study on Label
Specifications for Organic Cotton Clothing
Customer Information Collection and Consumption Behavior
Liza Abraham Ming+Chih Tsai
National Chung Hsing University
Chih+Wen Yang
National Taichung University Of Science And Technology
Yeng+Ting Lai
Konkuk University
Session 7.4 Brand Personality and Brand Community Room: 4 Session Chair: Aihwa Chang, Keio University Title
Name
Affiliation
A Comparison of Brand Personality Measurement Models Using Confirmatory Factor Analysis
Burak Tunca
Brand Credibility and Self3brand Connection as Drivers to Cool Brands
Sandra Loureiro Rui Lopes
Does Online Brand Community Commitment Create Brand Loyalty,
Communal brand relationship and its effect on consumer behavior
Jung+min Han
Manchester Business School
Stuart Roper
Manchester Business School
Debbie Keeling
Manchester Business School
Yi Xie
University of International Business9Economics
43 / 66 2012 Global Marketing Conference at Seoul
Session 7.5 2012 HIT-KSMS JOINT SYMPOSIUM I Room: 5 Session Chair: Guoxin Li, Harbin Institute of Technology Title
Name
Affiliation
Product Innovation and Firm Performance in China Domestic Companies
Zhenzhong Ma
University of Windsor
vs8 International joint Ventures
Dapeng Liang
Harbin Institute of Technology
Zhenning Yang
University of International Business9Economics
Zhang Li
Harbin Institute of Technology
Yuchunan Lin
Harbin Institute of Technology
Fengjiang Liu
Harbin Institute of Technology
Peng Zou
Harbin Institute of Technology
Guofeng Li
Harbin Institute of Technology
Liancai Hao
Harbin Institute of Technology
Yu Sun
Harbin Institute of Technology
Mia Lee
National University
Eunah Choi
Yonsei University
Sangah Song
Yonsei University
Eunju Ko
Yonsei University
Brand Internalization and Brand Performance a Mediated Moderation Model
Customer Loyalty in Membership Business a Study on Credit Card Industry in China
An Effect of Department Store2s Cultural Reward Program on Customer2s Perceived Benefits and Store Loyalty
Session 7.6 Consumer Behavior in the Service Industry I Room: 6 Session Chair: Sunmee Choi, Yonsei University Title
Name
Affiliation
An Integration of Social Capital4 Co3production4 and Relational Benefits
Li+Wei Wu
Tunghai University
Chung+Yu Wang
National Kaohsiung University of Applied Sciences
Sunmee Choi
Yonsei University
Jungsun Han
Yonsei University
Lee; Mi Ri
Yonsei University
mouth Is What We See and Hear the Same Thing,
Nic S Terblanche
Stellenbosch Universiteit
Understanding Brazilian Consumers’ Reactions to Service Failures an
Marcio Mota
University of Fortaleza
Attribution Theory Perspective
Flavia Plutarco
Fundacao Getulio Vargas
Ana Augusta Freitas
State University of Ceara
Dheeraj Sharma
Indian Institute of Management+Ahmedabad Gujrat
Effects of Option Framing of Service Products on Customer Responses
The Theory and Practice of Word3of3
An Investigation of the Influence of Service Quality on Customer Satisfaction and Patronage Intentions
44 / 66 2012 Global Marketing Conference at Seoul
Session 7.7 Emotional Management in Retail Sales Force Room: 7 Session Chair: Endo Seiji, Tokai University Title
Name
Affiliation
Eun+Jung Lee
Kent State University
Joonhee Oh
Georgia State University
Jungkun Park
University of Houston
Hyojoo Han
Georgia State University
Sukhyung Lee
Chungwoon University
Jungkun Park
University of Houston
Younghee Lee
University of Houston
Weonsang Yoo
Korea University
Jungkun Park
University of Houston
Positive Emotion from Self3determination Effects in Mass Customization EtentativeF
Toward Effective Emotional Management of Front3line Personnel in the Finacial services Industry
Different Dimesions of Emotional Intellgence and Gender
The Investigation on Emotional Flows among
Retailing Employees
Managers
Session 7.8 Consumer Behavior and Experiment I Room: 8 Session Chair: Harmen Oppewal, Monash University Title
Name
Affiliation
Attitudes Towards Consumers Who Display Superstitious Behaviours A
Wang Di
MONASH University
Study Among Chinese and Western People
Oppewal Harmen
MONASH University
Thomas Dominic
MONASH University
Weijo Henri
Aalto University School of Economics
Who are you and stop polluting my community’ new insights into the study of online communities of consumption
Impacts of Efforts and Outcomes on Self3gifting Behavior
Red4 White or Green ; Consumers’ Perception of Organic Wine
Hietanen Joel Ryohei Maeda
Keio University
Kento Yamaguchi
Keio University
Bokyoung Park
Keio University
Yuya Saruwatari
Keio University
Rin Shimizu
Keio University
Akinori Ono
Keio University
Wiedmann Klaus+Peter
Leibniz University of Hannover
Klarmann Christiane
Leibniz University of Hannover
Hennigs Nadine
Leibniz University of Hannover
Behrens Stefan
Leibniz University of Hannover
45 / 66 2012 Global Marketing Conference at Seoul
Session 7.9 Asian Consumer Insight Room: 9 Session Chair: Bernd Schmitt, Columbia University Title
Name
Affiliation
A comparative study on decision3making processes Preferred by Chinese and Indian Students When choosing to study overseas
Molly 6Moli7 Yang
Apiradee Wongkitrungrueng
Chulalongkorn University
Sankar Sen
Baruch Collegee
Krittinee Nuttavuthisit
Chulalongkorn University
Laila Shin Rohani
University of Guelph
May Aung
University of Guelph
Khalil Rohani
University of Guelph
Influence of sex role orientation in the selection of higher education
Peg+Gy Loh
Monash University
Chinese families in Malaysia
Ghazala Khan
Monash University
Christina Kwai Choi Lee
Monash University
Kreng3Jai as a Consumer3Related Emotion
Glocalization of Social Media Facebook Consumption Culture
Traditional Culture4 Political Ideologies and Luxury Consumption Desire in China A Conceptual Model
Steven D’Alessandro
Success Factors of Online Shopping Business in China A Comparative
Xie Fang
Kansai University
Tomoko Kawakami
Kansai University
Case Study between eBay EachNet and Taobao
Session 7.10 JSMD-KSMS JOINT SYMPOSIUM I Room: 10 Session Chair: Chieko Minami, Kobe University Title
Name
Affiliation
Effect of Promotion Reducing Switching Costs Compard with Incresing
Akira YASHIMA
Waseda University
Incentives
Takeshi MORIGUCHI
Waseda University
Akira SHIMIZU
Keio University
Study on Holistic Marketing and Brand Authenticity Focus on Case Studies
Hyeonyoung Choi
Yonsei University
of Nike and Adidas
Eunjo Ko
Yonsei University
Eunha Chun
Yonsei University
Eunjo Ko
Yonsei University
Brand Evaluation in Age of Information Gaps New Concept of Brand Evaluation
A Semantic Network Analysis of Retail Therapy on Twitter
46 / 66 2012 Global Marketing Conference at Seoul
Concurrent Session 8 09:40-11:10 Session 8.1 Marketing in Asia Room: 1 Session Chair: Kim-Shyan Fam, Victoria University of Wellington Title
Name
Affiliation
Culture and Social Media Usage Analysis of Japanese Twitter Users
Adam Acar
Kobe City University of Foreign Studies
Ayaka Deguchi
Kobe City University of Foreign Studies
The Influences of Urban Adolescents’ Clothing Purchasing Behavior in
Evelyn Hendriana
Universitas Pelita Harapan
Indonesia
Dion Dewa Barata
Kalbis Institute
Evelyn Hanafia
Universitas Pelita Harapan
Mario Miranda
Victoria University
Narissara Parkvithee
Rangsit University
Willy Gunadi
Faculty of Economics Universitas Pelita Harapan
Kyeong Seok Han
Soongsil University
Chinghsuan Yao
Yuan Ze University
Juyin Wen
Yuan Ze University
Huiyi Lo
Yuan Ze University
Pingfang Hsieh
Yuan Ze University
Shiourung Dai
Yuan Ze University
Hamin
Macquarie University
Chris Baumann
Macquarie University
Rosalie L Tung
Simon Fraser University
Roxan Toll
Global Market Insite
How inclined are consumers to purchase their national brands manufactured in other countries,
The Importance of E3CRM in Online Shopping a Comparison between South Korea and Indonesia
Identifying the causal path among enduring involvement4 intrinsic motivation and collection behavior an empirical study of the ?3Eleven marketing stamp collection behavior
A global market potential analysis of productivity4 saving and investment patterns Asian banking behavior
Session 8.2 Marketing Service Products Globally VIII Room: 2 Session Chair: Mark R. Mulder, Washington State University Title
Name
Affiliation
The hierarchical factor structure of customer value in the context of family
Mi Jeong Kim
Sookmyung Women’s University
Sang Il Park
Sookmyung Women’s University
Kuo+Ching Wang
National Taiwan Normal University
Ting+Wei Lin
Ming Chuan University
Po+Chuan Tang
National Taiwan Normal University
Shao+Lung Lin
Chinese Culture University
hotels
Kayhan Tajeddini
Lund University
Medical hotels in the growing healthcare business industry Impact of
Heesup Han
Dong+A University
international travelers’ perceived outcomes
Sunny Ham
Gachon University
Yunhi Kim
Pusan National University
restaurants
Buried Treasure The Customer’s Perspective on Hotel Renovation
Evaluation of the innovation;value perception of managers in deluxe Swiss
47 / 66 2012 Global Marketing Conference at Seoul
Session 8.3 Beauty Business and Medical Tourism Room: 3 Session Chair: Ki Nam Jin, Yonsei University Title
Name
The effect of atmospheric cues and place attachment on pleasure and
Sandra
relaxation the Spa hotel context
Loureiro
A Change in Medical Tourism Trend in Korea
Universal healthcare symbols and medical tourism
The Effects of Service Quality on Customer Loyalty Through Relationship Building3 Focusing on Service Quality in the Korean Hair Loss Market
Affiliation Maria
Correia
University of Aveiro
Marta Maria Costa Almeida
University of Aveiro
Kim; JinJoo
Yonsei University;
Jin; Ki Nam
Yonsei University;
Lee; Eunjoo
Yonsei University;
Cha; Sunmi
Yonsei University;
Lee; Seunghae
Oregon State University
Sibel Seda Dazkir
Oregon State University
Hae Sun Paik
Land 9 Housing Institute
Aykut Coskin
Middle East Technical University
Park; Jae Young
Konkuk University
Jung; Heonsoo
Konkuk University
Session 8.4 Cutomer-based Brand Equity Room: 4 Session Chair: Michael Merz, Title
Name
The Multilevel Relationship between Corporate Branding and Brand Equity
Aihwa Chang
The Mediating Role of Brand Citizenship Behavior
Hsu+Hsin Chiang
The measurement and Dimensionality of Customer3based Brand Equity Empirical Evidence from Malaysian Brands
Affiliation
Tzu+Shian Han
National Chengchi University
Fayrene Yew Leh Chieng
Curtin University
C L Goi
Curtin University
A Marketing Golden Triangle at Human3Centric Era ECBBE based on CCB and OCBF
Omid Asgari
The Roles of Brand Trust and Brand Equity in Organic Buying Behavior
Machiel Reinders
Wageningen University 9 Research Centre
Nationally Certified Labels Food Retail Brands
Jos Bartels
Wageningen University 9 Research Centre
Karen Hoogendam
Insites Consulting
48 / 66 2012 Global Marketing Conference at Seoul
Session 8.5 2012 HIT-KSMS JOINT SYMPOSIUM II Room: 5 Session Chair: Dapeng Liang, Harbin Institute of Technology Title
Name
Affiliation
Ping Li
Harbin Institute of Technology
Jianxin Shi
Harbin Institute of Technology
Shaohui Liu
Harbin Institute of Technology
Pengpeng Feng
Harbin Institute of Technology
Guoxin Li
Harbin Institute of Technology
Ruijin Zhang
Harbin Institute of Technology
Tan Li
Harbin Institute of Technology
Lan Hu
Harbin Institute of Technology
Zhongying Qi
Harbin Institute of Technology
Hongyan Niu
Harbin Institute of Technology
Information Cues and Perceived Quality of Chinese Consumers in Online3
Yang Sun
Changwon National University
Shopping
Kyung Hoon Kim
Changwon National University
Entrepreneurial Self3efficacy and Entrepreneurial Intention The Impacts of Entrepreneurial Attitude and Entrepreneurship Education
The Role of Product Originality and Usefulness in Purchasing Intention Does it Matter to Motivated Consumer Innovativeness,
Research on Microfinance Business Marketing Strategy in City Commercial Banks
Session 8.6 Consumer Behavior in the Service Industry II Room: 6 Session Chair: Mahmood A. Awan, Solbridge International School of Business Title
Name
Affiliation
Perceiving Online Service Quality a Comparative Study of Chinese and
Mahmood A Awan
International School of Business
Saudi Customers
Habib Ullah Khan
Al+Yamamah University
Wenqing Zhang
School of International Business
Structural Equation Model for Restaurant Attributes4 Perceived Overall
Kuan+Yu Chen
National Pingtung University of Science and Technology
Service Quality4 Perceived Value and Customer Behavioral Intention
Cheng+Hua Wang
Chang Jung Christian University
Shiu+Chun Chen
Chang Jung Christian University
Customer Satisfaction and Behavior Intention in Low Cost Carriers and
Kaede Takahashi
Kobe University
Customer Compliant Management The Effect of Mechanistic and the
Shu+Tzu Huang
An Analytical Study of the Inter3relationship among Service Quality4
Organic Service Recovery Approach on Customer Complaint Yin+Chieh Hsu
The Influence of Customer Knowledge Management on Customer Lifetime Value in Islamic Insurance EtakafulF Industry
National
Kaohsiung
First
University
of
Science
and
First
University
of
Science
and
Technology National
Kaohsiung
Technology
A H Lailatul Faizah
Universiti Teknologi MARA
Wan Jamaliah
International Islamic University
Wan Jusoh
International Islamic University
Zarinah Hamid
International Islamic University
49 / 66 2012 Global Marketing Conference at Seoul
Session 8.7 Consumers’ Country Dispositions I Room: 7 Session Chair: Alexander Josiassen, Copenhagen Business School Journal
Editor
Affiliation
Józsa; László
Széchenyi István University
Makkos+Káldi
Széchenyi István University
Németh; Szilárd
Széchenyi István University
The Country Image Construct Differences between Old and Young
Hans Kasper
Maastricht University
Consumers
Josée Bloemer
Radboud University
Nina Maessen
Maastricht University
Isaac Cheah
Curtin University
Ian Phau
Curtin University
Stefan Behrens
Leibniz University of Hannover
Klaus+Peter Wiedmann
Leibniz University of Hannover
Nadine Hennigs
Leibniz University of Hannover
Hungarian Students’ Ethnocentric Consumer Attitude towards FMCGs
A Confirmation Bias Appaorach to Country of Ownership Cues
A Taxonomy of Wine3consumers Based on Best3worst Scaling
Session 8.8 Consumer Behavior and Experiment II Room: 8 Session Chair: Sami Kajalom, Aalto University Journal
Editor
Affiliation
Jae+Eun Kim
Auckland University of Technology
Jungkeun Kim
Auckland University of Technology
Marshall Roger
Auckland University of Technology
Understanding Media Audience Rationale for Media Multitasking and
Tokan Fatih
Aalto University School of Economics
Multiple Media Use Behaviors
Koivisto Elina
Aalto University School of Economics
Mattila Pekka
Aalto University School of Economics
Park Sunyoung
Konkuk University
Lee Youngwhan
Konkuk University
The Effect of Temporal Psychological Distance on Consumer Evalutions
Jia Yun Florence Ng
Monash University
of Promotional Product Offers
Harmen Oppewal
Monash University
Mauricio Palmeira
Monash University
Choi Nak Hwan
Chonbuk National University
Jung Jae Min
California State Polytechnic University
OyunbilegTamir
Chonbuk National University
Yang Pianpian
Chonbuk National University
) L ) M H4 The Negative Effect of Combining Advertising and Publicity
Consumer Trend Analysis of Global IT and and Home Electronics A Descriptive Analysis to Choose Target Markets
The Moderating Roles of Arousal Levels and Valence of Emotions in Product Evaluations
50 / 66 2012 Global Marketing Conference at Seoul
Session 8.9 2012 EMAC-KSMS JOINT SYMPOSIUM Room: 9 Session Chair: Gabriele Troilo, Bocconi University Donghoon Kim, Yonsei University Title
Name
Affiliation
Antti Vassinen
Aalto University
A lexicography of approaches to fashion as business Student reflections of
Alexei Gloukhvtsev
Aalto University
svendsen’s “Fashion A philosophy”
Pekka Mattila
Aalto University
Elina Koivisto
Aalto University School of Economics
Udo Wagner
University of Vienna
Jutatip Jamsawang
University of Vienna
Structural Equation Modeling with Small Sample Sizes Using Two3Stage
Sunho Jung
Kyunghee University
Ridge Least Squares Estimation
GeonCheol Shin
Kyunghee University
Culture3Specific Number Symbolism in Restaurant Prices
51 / 66 2012 Global Marketing Conference at Seoul
Session 8.10 JSMD-KSMS JOINT SYMPOSIUM II Room: 10 Session Chair: Jae Wook Kim, Korea University Business School Title
Name
Affiliation
JaeSu Kim
Changwon National University
Kyung Hoon Kim
Changwon National University
Yutaro Kobayashi
Keio University
Creating Customer Value through Retail Management in a Global Context
Fumikazu MORIMURA
Kyoto Sangyo University
The Case of IKEA Japan
Chieko MINAMI
Kobe University
Masayoshi MARUYAMA
Kobe University
A Customer Value Model in Heavy Industry
The Impact of the Role of Entrepreneur and Market Orientation on Business Performance
The Nature of Supermarket Revolution in East Asia With a Central Focus on the Empirical Analysis of Consumers’ Shopping Behavior
52 / 66 2012 Global Marketing Conference at Seoul
Concurrent Session 9 11:20-12:50 Session 9.1 Marketing in New Media I Room: 1 Session Chair: Jing Zhao Title
Name
Affiliation
The Influence of Social Capital on Knowledge Creation in Online Health
Jing Zhao
Wuhan University
Communities
Sejin Ha
Purdue University
Richard Widdows
Purdue University
Ji Hee Song
University of Seoul
Kwang Yeun Chun
University of Seoul
Candice R Hollenbeck
University of Georgia
Jong+Ho Lee
Korea University
presentation on Facebook in Hong Kong
Mark Ng
Hong Kong Shue Yan University
Product Involvement4 Online and Offline Media and Word3of3Mouth
Tomoko Kawakami
Kansai University
Generation
Kazuhiro Kishiya
Kansai University
Mark E Parry
University of Missouri+Kansas City
Are Contextual Advertisements Effective, The Moderating Role of Complexity in Banner Advertising
Use of social media in marketing Key determinants of consumers’
Session 9.2 Special Session: How to win Customers in the Attention Economy: Asian Case Studies Room: 2 Session Chair: Jikyeong Kang, The University of Manchester Title
Name
Affiliation
Theeranuch Pusaksrikit
University of the Thai Chamber of Commerce
Yi Zhang
The University of Manchester
Zheng Yin
Health Protection Agency
Exploring the Attention Economy through the Relationship between Stardom and Fandom
Attention Centers and Attention Flows in Social Media A Case Study of Sina Weibo
Deviating from Cultural Norms Cross3dressing in Asia
53 / 66 2012 Global Marketing Conference at Seoul
Session 9.3 Luxury Marketing and Value Management I Room: 3 Session Chair: Rachel Bodell, Azusa Pacific University Title
Name
Affiliation
A New Approach To Measuring Materialism
Viet Dung Trinh
Curtin University
Ian Phau
Curtin University
Jane Ko
Yonsei University
Eunju Ko
Yonsei University
Rachel Bodell
Azusa Pacific University
Jikyeong Kang
The University of Manchester
Yookyung Hwang
Yonsei University
Eunju Ko
Yonsei University
A Study on the Influence of art Marketing on Consumer Response4 Brand Attitude4 and Purchase Intention3focused on the Types of Luxury Brand2s Art Marketing and Cultural Arts Lifestyle
An Exploratory Study of Luxury Fashion Brand Handbag Consumers Do es It Pay To Be Good To Animals,
The Effects of Luxury Fashion Brands2 Marketing Activities on Customer Equity3focus on Korean4 Italian Luxury Consumers
Session 9.4 Brand strategies Room: 4 Session Chair: Machiel Reinders, Title
Name
Affiliation
Michael Merz
San Jose State University
Dana L Alden
University of Hawaii
Qimei Chen
University of Hawaii
create value in the nutritional health market
Mantiaba Coulibaly
University of Nice Sophia+Antipolis
Strategic Pathways for Creating and Sustaining Brand Equity and the Value
Adel I El+Ansary
University of North Florida
Youngtae Choi
University of North Florida
Tony C Garrett
Korea University
Jong+Ho Lee
Korea University
Irina Pieschkova
Korea University
Brand Extentions Promotion Comparative or noncomparative,
Resources and governance mechanisms in brand alliances Strategies to
of the Firm The Case of Samsung Electronics Corporation
The Supplier Brand and Buyer Relationship Intention
54 / 66 2012 Global Marketing Conference at Seoul
Session 9.5 2012 HIT-KSMS JOINT SYMPOSIUM III Room: 5 Session Chair: Li Zhang, Harbin Institute of Technology Title
Name
Affiliation
Mobile Marketing in China Consumers2 Attitude and Intention
Ruijin Zhang
Harbin Institute of Technology
Xiangyang Li
Harbin Institute of Technology
Dan Wang
Harbin Institute of Technology
Shengbin Hao
Harbin Institute of Technology
Guofeng Li
Harbin Institute of Technology
Performance Evaluation of Collaborative New Product Development Based on Grey Model
The Impact on Network Competence on New Product Development Performance Mediating Role of Environmental Turbulence
Study of Impact of Enterprise Environment Responsibility on Consumers2 Behavior Intention
55 / 66 2012 Global Marketing Conference at Seoul
Session 9.6 Consumer Behavior in the Service Industry III Room: 6 Session Chair: Miwa Y. Merz, San Jose State University Title
Name
Affiliation
Empowering Young Adult Consumers in Diabetes Mellitus Type Two
Miwa Y Merz
San Jose State University
Dennies J Streveler
University of Hawaii at Manoa
Robert A Opoku
okurobKing Fahd Univ of Petroleum 9 Minerals
Prevention
AGUSTÍN V RUIZ VEGA Motivations for Charity Giving among Young People Evidence from a CONSUELO RIAÑO GIL Prominent Islamic Country JORGE
PELEGRÍN
BORONDO Edificio Quintiliano
A Model of User Acceptance of E3reading Devices among Newspaper Subscribers
How Desire for Control Impacts Service Attitudes and Behavior
Sami Kajalo
Aalto University
Matti Mäntymäki
Turku School of Economic
Jari Salo
University of Oulu
Juho+Petteri Huhtala
Aalto Universit
Antti Sihvonen
Aalto Universit
Herm Joosten
Radboud University
Josee Bloemer
Radboud University
Hans Kasper
Maastricht University
Session 9.7 Consumers’ Country Dispositions II Room: 7 Session Chair: Dheeraj Sharma, Indian Institute of Management-Ahmedabad Title
Name
An Examination of the Effect of Country Disposition and Ethnocentric Bias in
Subramanian
the Perception of Host and Ingredient Brands
Sivaramakrishnan
Affiliation University of Manitoba
Sergio W Carvalho Effect of Country3of3Origin and Consumer Ethnocentricism on the Perception of Consumers Towards Multinational Service Providers
Does Private Versus Public Consumption Moderate the Product3countryI mage Purchase Intentions Relationshipe,
Harsh Dadich
Indian Institute of Management+Ahmedabad
Dheeraj Sharma
Indian Institute of Management+Ahmedabad
Alexander Josiassen
Copenhagen Business School
Ingo Karpen
RMIT University
Albert George Assaf
University of Massachusetts
56 / 66 2012 Global Marketing Conference at Seoul
Session 9.8 Consumer Behavior and Experiment III Room: 8 Session Chair: Sergio Carvalho, University of Manitoba Title
Name
Affiliation
The Use of Source Expertise in the Evaluation of Familiar and Unfamiliar
Boon Chong Lim
Nanyang Technological University
Cindy M Y Chung
Goethe+Universität Frankfurt
Consumers’ Attribution of Blame in Product3Harm Crises Involving Hybrid
Carvalho Sergio W
University of Manitoba
Products
Muralidharan Etayankara
University of Manitoba
BapujiHari
University of Manitoba
Hung+Ming 6Peter7 Lin
Minghsin University of Science and Technology
Chen+Tsang 6Simon7 Tsai
Tainan University of Technology
Wanglee Saran
Chulalongkorn University
Kalra Ajay
Rice University
Brands
Role of Spatial Ability in the Elongation Bias
Your ERisk PreferencesF are what You Eat Gustatory Experience Influences Risk Taking
Session 9.9 Meet the Editors Room: 9 Session Chair: C. Anthony Di Benedetto (Temple University) Editors: Charles R. Taylor (Villanova University), Editor-in-Chief, International Journal of Advertising C.Anthony Di Benedetto (Temple University) Editor-in-Chief, Journal of Product Innovation Management Arch G. Woodside (Boston College), Editor-in-Chief, Journal of Business Research Rajan Nataraajan (Auburn University), Executive Editor, Psychology & Marketing Seong-Yeon Park (Ewha Womans University) Editor-in-Chief, Journal of Global Scholars of Marketing Science Eunju Ko (Yonsei University), Editor-in-Chief, Journal of Global Fashion Marketing Lyndsey Dixon (Routledge), Journals Publisher-Asia Pacific
57 / 66 2012 Global Marketing Conference at Seoul
Session 9.10 2012 GLOBAL CUSTOMER EQUITY SYMPOSIUM Room: 10 Session Chair: C. Anthony Di Benedetto, Temple University Title
Name
Affiliation
A Study on the Effect of Global SPA Brand2s Experiential Marketing on
Gain Lee
Yonsei University
Eunju Ko
Yonsei University
Chang Han Lee
Yonsei University
Sung Hwan Yeo
Changwon National University
Kyung Hoon Kim
Changwon National University
So Young Heo
Changwon National University
Jae Hyeoung Yoo
Changwon National University
Eunju Ko
Yonsei University
How does Customer Equity Affect Firm2s Performance Across the Firm2s
Song; Tae Ho
UCLA Anderson School of Management
Growth,
Kim; Sang Yong
Korea University Business School
Kim; Jiyoon
Korea University Business School
Customer Equity Focusing on the Mediating Effect of Shooping Experience
Customer Equity of Fast Fashion Industry
58 / 66 2012 Global Marketing Conference at Seoul
Concurrent Session 10 14:00~15:30 Session 10.1 Marketing in New Media II Room: 1 Session Chair: Juran Kim, Jeouju University Title
Name
Affiliation
Roles of Motivations and Lifestyles in Intention to Use Smartphone
Juran Kim
Jeonju University
Ki Hoon Lee
Jeonju University
From Gamers to Shoppers Impacts of Relational Social Capital and Virtual
HaeJung Kim
University of North Texas
Engagement on Social Shopping Behaviors in QQ China
Ji Young Kim
University of North Texas
Ran Huang
University of North Texas
What Drives the Contagiousness of Viral Videos, Investigating Viral Video
Verena Schoenmueller
University of Basel
Quality
Daniela B Schaefer
University of Basel
Manfred Bruhn
University of Basel
Applications
Session 10.2 2012 PNU BK21 OF MANAGEMENT-KSMS JOINT SYMPOSIUM I Room: 2 Session Chair: Jong-Kuk Shin, Pusan National University C. Anthony Di Benedetto, Temple University Title
Name
Affiliation
JongHo Lee
Pusan National University;
Jung Won Ock
Catholic University of Pusan
DaeHong Yun
Pusan National University;
Pin Hsuan Ho
Pusan National University;
The Interaction Effect between Social Surveillance and Self3surveillance in
Jong+Kuk Shin
Pusan National University
Social Network Sites ESNSsF and the Responses to SNSs
Min+Sook Park
Catholic University of Pusan
Yong Ju
Pusan National University
Is Justice Enough, The Moderating Effects of Perceived Authenticity in
MunShikSuh
Pusan National University
Service Recovery Process
TaeSeok Rho
Pusan National University
YuJin Min
Pusan National University
Seon Hwa Kwag
Pusan National University
MiHee Kim
Pusan National University
A Study on the Factor to Impact of Movie Official SNS2s Information Quality Focus on the Follower Characteristic
A Study on Analysis of the Performance of Social Enterprises in the Korea
59 / 66 2012 Global Marketing Conference at Seoul
Session 10.3 Luxury Marketing and Value Management II Room: 3 Session Chair: Klaus-Peter Wiedmann, Leibniz University of Hannover Title
Name
Affiliation
Elina Koivisto
Aalto University
Pekka Mattila
Aalto University
Antti Vassinen
Aalto University
Jinhee Jang
Yonsei University
Eunju Ko
Yonsei University
Because You2re Worth It, Consumers2 Risk Perception in The Trade3
Nadine Hennigs
Leibniz University of Hannover
off Between Genuine and Counterfeit Luxury Goods
Christiane Klarmann
Leibniz University of Hannover
Klaus+Peter Wiedmann
Leibniz University of Hannover
A Study on the Disposition Behavior of Luxury Goods3focused on Korea
Kyulim Kim
Yonsei University
n Luxury Consumers
Seulgi Lee
Yonsei University
Eunju Ko
Yonsei University
Mia Lee
Seoul National University
Brand Management of Ethical Luxury Case Controversial Industries
A Study on Discrepant Advertising Images of Luxury Fashion Brands
Session 10.4 Corporate Brand and Heritage Brand Room: 4 Session Chair: Sandra Loureiro Title
Name
Affiliation
Corporate Rebranding Exercise
Grace Phang
Waseda University
The Effects of Stereotype on Revitalization of Heritage Brands
Sophie Xu
HoHai University
Jia Hao
Guangdong University of Foreign Studeis
Thomas S OCConnor
University of New Orleans
Answering the Five WH Questions, An Exploratory Study on Malaysian
Trade dress Observations on the increasing importance of an ancient yet new form of intellectu
Creative3client Co3production4 Role Ambiguity and the Corporate Brand
Shaun Powell
60 / 66 2012 Global Marketing Conference at Seoul
Session 10.5 Social Network & Mobile Application Marketing I Room: 5 Session Chair: Zee-Sun Yun, Western Michigan University Title
Name
Affiliation
Philippe van Berten
Stevenson University
Nemanja Rodic
Aalto University
Elina Koivisto
Aalto University
Pekka Mattila
Aalto University
Hyun Jung Park
Seoul National University
Zee+Sun Yun
Western Michigan University
Modeling the Electronic Word3Of3Mouth impact on Customer Loyalty8 A Theoretical Framework for Social Networking contribution to Customer Loyalty Management
Best Practices in Viral Marketing
Use3Diffusion of Smart Products a Theory of Consumption Values Perspective
The Influence of CGC Quality and Social Interaction on Perceived Benefit and E3WOM Communication
Session 10.6 Consumer Behavior in the Service Industry IV Room: 6 Session Chair: Sookhyun Kim, Johnson & Wales University Title Influence of price thresholds in urban hotel choice at Spain
Name
Affiliation
Agustin V Ruiz Vega
University of La Rioja
CONSUELO RIAÑO GIL Jorge Pelegrin Borondo Gyu+yeol Shim
Gumi University
Yong+man Kima Factors Affecting Investment Decision Making In Real Estate Market
Myoung+kil Younb Whan+chong Leec Sang+hyun Ohd
Service3centric Strategy Requires Systemic Creativity
Marie Taillard
ESCP Europe Business School
Minas KASTANAKIS Service Provider’s Babyfaces and Customer Satisfaction in Service Failure Situations
Chun+Ming Yang
Ming Chuan University
61 / 66 2012 Global Marketing Conference at Seoul
Session 10.7 Customer Equity / Global Marketing and Web 2.0 Room: 7 Session Chair: Eric Chuan-Fong Shih, Sungkyunkwan University Johan Liang, Curtin University Title
Name
Affiliation
Elsa Wilkin+Armbrister
Maastricht University
Myunggook Song
Kansas State University
Venkatesh Shankar
Texas A9M University
Johan Liang
Curtin University
Ian Phau
Curtin University
Segmenting eB)B market by outsourcing behavior 3 An application of latent
Ming+Chih Tsai
National ChungHsing University
class model
Che+Yu Cheng
National ChungHsing University
“Going Agile” in Global Markets Exploring How Communication Supports
Rossella C Gambetti
Università Cattolica del Sacro Cuore
Mattia Giovanardi
Università Cattolica del Sacro Cuore
The Future of Tourism Nation brands in the current Web )89 Era
Illegal games downloaders VS illegal movies downloaders,,NN Both are still criminalNN
Agile Supply Chain Performance
Session 10.8 Interactive Marketing Room: 8 Session Chair: Jae Min Jung, California State Polytechnic University Title
Name
Affiliation
How Consumers’ Perception of Risk4 Trust4 Interface Quality4 and Social
David Viet Lam Nguyen
ESADE Business School
Acceptance Affect Their Buying on Ecommerce Websites
Roger Marshall
Auckland University of Technology
Andy Huat Bin Ang
Auckland University of Technology
Jae Min Jung
California State Polytechnic University
Hang Chu Hui
California State Polytechnic University
Kyeong Sam Min
University of New Orleans
Drew Martin
University of Hawaii at Hilo
Keiya Tabe
Waseda University
Morikazu Hirose
Tokyo Fuji University
Mahmood A Awan
SolBridge International School of Business
Wenqing Zhang
SolBridge International School of Business
Marv Khammash
University of Sussex
Does TelicDParatelic User Mode Matter on the Effectiveness of Interactive Internet Advertising, A Reversal Theory Perspective
Differences between Mobile Coupons and Traditional Coupons A Multi3 Group Analysis of the Theory of Planned Behavior
Export marketing performance EEMPF of developing country SME’s impacted by the internet
Managing Opinion3leaders2 negative electronic Word3of3mouth A personality3based approach
Session 10.9 Business Meeting Room: 9
-
Organizing Committee: 2012 Global Marketing Conference at Seoul
Session 10.10 TBD Room: 10 Session Chair:
62 / 66 2012 Global Marketing Conference at Seoul
Concurrent Session 11 15:40-17:10 Session 11.1 Marketing in New Media III Room: 1 Session Chair: Kwon Jung Title
Name
Affiliation
Analysis of Online Shopping Comparison Sites Effects of Price Comparison
Kwon Jung
KDI School of Public Policy9Management
Site Information4 Online Shoppers’ Price Consciousness4 and Product Type
Yoon C Cho
KDI School of Public Policy9Management
Sun Lee
NHN Coporation
Dheeraj Sharma
Indian Institute of Management+Ahmedabad
Varsha Verma
Indian Institute of Management+Ahmedabad
on Price and Value Perceptions
Relationship Marketing in Online B)C Markets A Meta3Analytic Approach
The Effects of Social Surveillance on the Social Network Affect and Attachment Based on Affect Transfer Hypothesis
Jong+Kuk Shin Minsook Park
Session 11.2 2012 PNU BK21 OF MANAGEMENT-KSMS JOINT SYMPOSIUM II Room: 2 Session Chair: Drew Martin, University of Hawaii at Hilo Title
Name
Affiliation
JongKuk Shin
Pusan National University
KyungEonRyu
Pusan National University
YoungBohk Cho
Pusan National University
The Effects of Organizational Culture on Team Effectiveness and Firm
YoungBohk Cho
Pusan National University
Competitiveness
JeongRanRyu
Pusan National University
GyuHaJoo
Pusan National University
JongKwan Kim
Pusan National University
Jun Seop Yun
Pusan National University
The Effect of Fan Citizenship Behavior on the Team Equity4 Sponsor Equity4
Jung Won Ock
Catholic University of Pusan
and Community Equity
Jongkuk Shin
Pusan National University
Minsook Park
Catholic University of Pusan
A Study on the Effects ofEco3friendly Visual Merchandising on Store Attitude
A Relation of HR Practices4 Human Resource Flexibility and Organizational Performance
63 / 66 2012 Global Marketing Conference at Seoul
Session 11.3 Luxury Marketing and Value Management III Room: 3 Session Chair: Carmen Albrecht, University of Mannheim Title
Name
Affiliation
Luxury3oriented online consumer behavior in light of recent development in
Wencke Gülow
Braunschweig University of Technology
Wolfgang Fritz
Braunschweig University of Technology
Anita Radón
University of Borås
Carmen+Maria Albrecht
University of Mannheim
Christof Backhaus
University of Mannheim
Hannes Gurzki
University of Mannheim
David M Woisetschläger
University of Mannheim
The Three Faces of Conspicuous Consumption to Belong4 to Differ4 to
Minas N Kastanakis
ESCP Europe
Outspend
George Balabanis
ESCP Europe
the luxury market
The Co3creation of Luxury Brand Value in an Online Environment
Drivers of Brand Extension Success What Really Matters for Luxury Brands
Session 11.4 Brand Image and Brand Relationship Room: 4 Session Chair: Thomas S O'Connor, University of New Orleans Title
Name
What are the Relationships among the Dimensions of Brand Relationship
Yen+Tsung Huang
Quality,
Pei+Fen Chen Christopher R Long
Consumer Reactions to Brand Deprivation The Role of Interpersonal
Sukki Yoon
Belongingness and Attachment Mike Friedman Katharina J Auer+Srnka Effects of Functional and Emotional Cues in Advertising on Consumers’
Heribert Reisinger
Brand Knowledge Martina Bauer The Effect of Socially Responsible Brand Image on Brand Credibility4
Eue Jung Hwang
Emotional Brand Attachment and Brand Commitment In Search of Ecological Norms in Brand Image Diagnostics The Normalization Procedure as Exemplified by the Consumer Goods Market in Poland
Oleg Gorbaniuk
Affiliation
64 / 66 2012 Global Marketing Conference at Seoul
Session 11.5 Social Network & Mobile Application Marketing II Room: 5 Session Chair: Jaihak Chung, Sogang University Title
Name
Affiliation
Humanizing Brands on Social Media An Examination of Personality
EunSook Kwon
University of Georgia
Dimensions of Brands on Social Networking Sites
Jooyoung Kim
University of Georgia
YunsikKim
Sungkyunkwan University;
Sangman Han
Sungkyunkwan University;
Woonghyeon Jo
Sungkyunkwan University;
Purchase Choice Model of Keyword Advertising by Using Keyword Network
Don Il Lee
Sejong University
Characteristics
Hyun Gyo Kim
How Do Interaction Activities between Customer and Firms4 or among
Seongsoo Jang
Social Influence on Purchase Behavior in Social Network
Grenoble Ecole de Management
Customers Influence the Lifetime and Sales of Mobile Applications Jaihak Chung
Session 11.6 Technological Innovation and Future Firms Room: 6 Session Chair: Jina Kang, Seoul National University Title
Name
Affiliation
The Effect of Knowledge Transfer of Knowledge Specific4 Organizational
Yun; Sang Ho
Changwon National University
Characteristic and Academy3Industry Cooperation Perspective on Company2s
Choo; Gyo Wan
Changwon National University
Commercialization Performance
Jung; Kyeong Mi
Changwon National University
Park; Gunno
Seoul National University
Kim; JinHwan Marco
Seoul National University
Kang; Jina
Seoul National University
Cho; Gil S
Seoul National University
Park; Gunno
Seoul National University
Kang; Jina
Seoul National University
The Effects of External Knowledge Acquisition on The Speed of
Seong Cheol Hong
Seoul National University
Technological Catch3up
Jina Kang
Seoul National University
Competitive Embeddedness in Alliance Portfolio and its Effect on Alliance Formation
The Impact of Technological MJA on Innovation Performance Evidence from the Biopharmaceutical Industry
65 / 66 2012 Global Marketing Conference at Seoul
Session 11.7 Global Marketing and Web 2.0 II Room: 7 Session Chair: Ziad Hassan Saeed Abdelmoety, University of Strathclyde Title
Name
Affiliation
New Product International Launch Time Window and Performance A Case of
Myunggook Song
Kansas State University
the Motion Picture Industry
Venkatesh Shankar
Texas A9M University
Antecedents4 Policies and Practices of Internet Promotional Standardisation
Malcolm Stewart
University of Sussex
UK4 France and Germany
Stan Paliwoda
University of Strathclyde
Comparison of attitudes towards digital piracy between downloaders and
Johan Liang
Curtin University
non3downloaders
Ian Phau
Curtin University
Social Media and Exporting Adoption4 Implementation and Implications
Ziad Abdelmoety
University of Strathclyde
Strategy A comparison of British MNC’s and Advertising Agencies across the
Session 11.8 Marketing Education Room: 8 Session Chair: Ralf Schellhase, University of Applied Sciences Darmstadt Title
Name
Affiliation
What Work Values Future Marketing Managers will Hold,
Ahmed Rageh Ismail
University Utara Malaysia+Malaysia
David H Wong
Curtin University
Russel P J Kingshott
Curtin University
Claire Loh
Curtin University
Claire Loh
Curtin University
David H Wong
Curtin University
Russel P J Kingshott
Curtin University
E3learning and Web )89 A Value Creation Perspective for Global Engagement
The Impact of Student Engagement within a University Setting A Social Exchange Perspective ns
Session 11.9 TBD Room: 9 Session Chair:
Session 11.10 TBD Room: 10 Session Chair:
66 / 66 2012 Global Marketing Conference at Seoul
July 22, 2012 Social Events Conference Ends
