2 *Source Euromonitor International Limited

MEDIA KIT ARTISTRY,® exclusively from Amway, leads with scientifically advanced beauty solutions, With more than 250 patents pending and granted wo...
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MEDIA KIT

ARTISTRY,® exclusively from Amway, leads with scientifically advanced beauty solutions,

With more than 250 patents pending and granted worldwide, the ARTISTRY® brand

making it one of the world’s top five, largest selling, premium skincare brands.*

backs its products with some of the best science in the world. Without exception,

Since the 1950s, the ARTISTRY brand has been rooted in a heritage of scientific

every ARTISTRY scientist and advisor is a leader in the field of skin science.

innovation. An entrepreneurial husband and wife team brought together science,

Today, ARTISTRY products are sold in nearly 50 countries and territories worldwide.

nutrition, and beauty to inspire health and beauty breakthroughs.

The ARTISTRY brand is a global leader in premium beauty, offering unprecedented skin care solutions backed by dermatologist testing, advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world.

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*Source Euromonitor International Limited. www.euromonitor.com/amway-claims

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The intensive skincare collection

Professional Solutions. Professional Results.

Benefits of a professional treatment* in the comfort of your own home.

The ARTISTRY dermatology inspired line, intensive skincare collection, offers skincare innovations powerful

Targeted products help repair and prevent the visible signs of aging.

enough to deliver targeted, professional-level,* anti-aging benefits at home.

Advanced technology offers the best possible results.

Because these products provide benefits comparable to a professional treatment,* ARTISTRY users are advised not to use intensive skincare 14-night restore program, renewing peel, and anti-wrinkle firming serum all on the

The intensive skincare collection is supported by: Years of groundbreaking research Clinical tests

same day. Product Development

Patented/exclusive ingredients

More than 10,000 people across the globe have participated in the exclusive ARTISTRY ® F.A.C.E.S. research.

Significant visible results

ARTISTRY scientists studied the results and were led to a deep understanding of the “7 Deadly Skin Enemies”

Supported by the Artistry Scientific Advisory Board. (refer to page 12 for details)

and how those seven enemies damage skin and cause aging. ARTISTRY scientists translate this data into clinically proven formulas. (refer to page 12 for details about F.A.C.E.S.)

UV EXPOSURE

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CLIMATE CHANGES

LIFESTYLE HABITS

INTERNAL FACTORS

NUTRITION

CHRONOLOGICAL AGING

IMPROPER SKINCARE REGIMEN

*Results not equal to surgical/cosmetic procedures.

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ARTISTRY INTENSIVE SKINCARE

RENEWING PEEL Features/Benefits Mucor Miehei Mushroom Extract Naturally replicates the skin’s own enzymatic exfoliating mechanisms. Mucor Miehei is a self-neutralizing enzyme dependent on the pH of the skin. Result: No over-peeled or irritated skin. Enzymatic Activity Enzymatic activity is confined to the top surface of the skin where pH is below 5.5, so that the renewing peel only exfoliates the dulled top layer of skin by shedding dead skin cells. Nutrilite-Sourced Chia Seed Oil Helps maintain skin’s normal moisture barrier functions. Tocopheryl Acetate (Vitamin E) Helps protect skin from environmental aggressors. How To Use Apply eight full pumps of ARTISTRY intensive skincare renewing peel to dry skin on your face, neck, and chest after cleansing and toning. Use no more than twice weekly on non-consecutive days. Leave the product on skin for 6–8 minutes. Wet fingertips and lightly massage skin. Rinse thoroughly with warm water; pat skin dry. Suggested retail: $101.50

AT-HOME ALTERNATIVE TO A PROFESSIONAL CHEMICAL PEEL.*

Professional Instant improvements and no recovery time make ARTISTRY® intensive skincare renewing peel a convenient, at-home alternative to acid based peels. It provides a gentle, one-step option that’s cost-effective and rivals benefits experienced from professional treatments. How It Works ARTISTRY intensive skincare renewing peel contains a mushroom enzyme that works with skin’s pH to gently exfoliate with benefits comparable to a professional chemical peel. The product’s key ingredient, Mucor Miehei mushroom enzyme, mirrors the activity of exfoliating enzymes produced naturally in the skin. The self-neutralizing enzyme works with skin’s pH level to detect and dissolve dead skin cells. Yet, when it encounters the higher pH levels of lower layers of active skin, the exfoliating process automatically shuts off to protect healthy skin. Performance In just eight minutes, skin is smoother, softer, and radiance is restored with ARTISTRY intensive skincare renewing peel. This targeted resurfacing treatment provides immediate improvement in the look and feel of skin texture, improved clarity, and reduction in the appearance of age spots and fine lines after six weeks of treatment. In fact, during clinical trials, 100% of participants showed improved smoothness and skin texture. In clinical and consumer testing: After just one use 93% agreed skin looks and feels softer and smoother. After six weeks: 100% saw an improvement in skin smoothness and texture. 84% saw more radiant skin. 84% raved that their skin looked younger. With just one bottle, consumers receive the equivalent of 12 peels.

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*Results not equal to surgical/cosmetic procedures.

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ARTISTRY INTENSIVE SKINCARE

ANTI-WRINKLE FIRMING SERUM Features/Benefits

AT-HOME ALTERNATIVE TO A PROFESSIONAL RETINOL TREATMENT.*

Retinol, Vitamin C, Peptides Boost collagen and elastin to help rebuild firmness and elasticity and reduce visible wrinkles. Targeting Complex

Professional

Helps to precisely focus the retinol where it is needed to help remodel the skin.

Beneath the surface of youthful skin is a collagen support system that keeps skin firm and supple. As we age, the collagen structure breaks down, causing fine lines and wrinkles to form.

Reduces the potential irritation associated with retinol use. Hyaluronic Acid Plumps up the skin’s surface to help give an immediate and long-term visible anti-wrinkle, firming effect.

ARTISTRY® intensive skincare anti-wrinkle firming serum is an anti-aging breakthrough years in the making. Amway ARTISTRY scientists used core technology licensed from the University of Michigan, a leading dermatological research center, to discover an innovative way to direct the skin’s response to retinol so it can be more effective in improving the appearance of wrinkles while minimizing the discomfort associated with retinol treatments.

How To Use Discontinue use if persistent irritation, redness, or burning occurs. For the first two weeks, apply a pearl-sized amount to clean, dry skin every other evening, after cleansing and toning. Follow with a night moisturizer. Increase to nightly use as tolerated. Avoid the eye area. Wear sunscreen during the daytime. Suggested retail: $138

How It Works Pioneers in the field of retinoid research in aging skin applications from the University of Michigan spent more than 10 years working to better understand retinol and mitigate side effects. Retinol is one of the most effective ingredients recommended by skincare professionals to treat signs of aging, because it works to rebuild skin’s elasticity and firmness while reducing visible wrinkles. However, on average, 90% of people undergoing traditional retinol therapy experience unwanted side effects like dryness and flaking. Researchers discovered that retinol-based sensitivity is a result of the activation of a protein in the skin called epidermal growth factor receptor (EGFR) and identified natural ingredients that curtail this activation. Amway ARTISTRY scientists tested dozens of compounds to discover the perfect blend—Next Generation Retinol, peptides, and vitamin C—of natural extracts to deliver optimal retinol benefits without irritation. ARTISTRY intensive skincare anti-wrinkle firming serum features exclusive, patented Targeting Complex technology that helps avoid the discomfort common with other retinol products. Targeting Complex technology is a unique blend of ingredients that shield and soothe the skin, and minimize the irritation (dryness and flaking) associated with retinol treatments. More than 1,400 tests have been done to ensure ideal results. ARTISTRY scientists have also conducted comprehensive clinical studies and shown anti-wrinkle firming serum to have an overwhelmingly positive response. Performance ARTISTRY intensive skincare anti-wrinkle firming serum is proven to boost collagen activity by 300% overnight.** Awaken to a healthy looking glow and a firmer, supple, more youthful look in just four weeks.

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*Results not equal to surgical/cosmetic procedures. **Based on in vitro testing.

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ARTISTRY INTENSIVE SKINCARE Deep Night Action 7 Complex provides seven levels of restoration, including: Repairing damage at a rate 75% faster* than the normal repair process to boost the skin’s natural ability to repair signs of damage caused by environmental assaults. 99% improvement in the appearance of visible fine lines. Soothing damaged skin as demonstrated by 94% of panelists who felt their skin was more comfortable. Restoring brightness and improving skin clarity by 261%. Maintaining and reviving skin’s natural moisture barrier for a 98% moisture improvement after 14 days.

14-NIGHT RESTORE PROGRAM AT-HOME ALTERNATIVE TO A PROFESSIONAL PHOTO-FACIAL SKIN REJUVENATION TREATMENT.*

Increasing skin cell turnover for an 83% reduction in skin roughness. Protecting skin from environmental assaults as perceived by 71% of panelists who felt that their skin was less stressed, more toned, and healthy-looking. Features/Benefits

Professional The newest addition to the ARTISTRY® intensive skincare line is the 14-night restore program. ARTISTRY intensive skincare 14-night restore program provides the benefits of a professional photo-facial skin rejuvenation treatment* including improved clarity, fewer visible lines and wrinkles, and a younger healthy-looking glow.

Ultrasomes Deliver cellular-level repair for younger, healthier-looking skin.

How It Works

Alpinia, Sunflower

ARTISTRY 14-night restore program provides a periodic, concentrated, repair treatment to revive and restore skin to a youthful state. So effective, this powerful seasonal product is recommended to be used just 14 nights, four times a year. The Deep Night Action 7 Complex provides seven levels of restoration to help correct signs of existing damage, defend against future damage, and boost skin’s response to a daily skincare regimen.

Promote extra-cellular matrix function, reducing the appearance of fine lines and wrinkles. Licorice Soothe damaged skin with skin less irritated, less red, more toned, and healthy-looking. Lemon, Cucumber Improve clarity and restore brightness for more luminous skin. Rosemary Repair and maintain skin’s natural moisture barrier for more richly moisturized skin. Oats Increase skin cell turnover with neutral pH exfoliation for smooth skin. Sunflower Protect skin from environmental assaults to help prevent aging damage to skin. How To Use Use once per day, in the evening, after cleansing and toning. Apply one entire mini pump to face and neck.

Deep Night Action 7 Complex contains Ultrasomes®—a restorative enzyme that helps super-charge skin’s natural ability to repair signs of damage caused by environmental assaults. These patented liposomes with a special delivery system possess a powerful and highly effective enzyme—UV-Endonuclease. UV-Endonuclease is shown to help repair skin cells and encourage recovery from sun damage, halting the gradual weakening that causes photo-aging. This bioengineered enzyme, and key component of Ultrasomes, is based on the natural recovery process found in marine algae. Algae float on the surface of the ocean and are constantly exposed to UV rays from the sun, yet, they manage to survive and flourish under these harsh conditions. UV-Endonuclease mimics this natural recovery system. Deep Night Action 7 Complex is also powered by the Soothing System to calm the skin and minimize the risk of skin irritation. This powerful formula provides younger looking skin at any age—in just 14 nights. Performance ARTISTRY intensive skincare 14-night restore program is clinically tested to improve skin clarity by 261% for improved texture, tone, and brighter-looking skin. It’s a restorative, seasonal skin treatment that recharges skin, improving its ability for repair and correction.

Follow with a night moisturizer. Wear moisturizer with a minimum of SPF 15 daily. Repeat every three to four months for optimal results. Suggested retail: $264.50

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*Based on in vitro testing.

Seven Levels of Restoration for Your Skin When DNA is healthy, intact and functioning properly, our skin cells perform at youthful levels, providing essential moisture, firmness, and resiliency. However, when the skin and its DNA are damaged, the skin’s structure and function become compromised leading to premature aging.

*Results not equal to surgical/cosmetic procedures.

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DIANE THIBOUTOT, MD Professor and Vice Chair of Dermatology Research Dr. Diane Thiboutot is recognized for her research in the regulation of sebum production and the treatment of acne. She is Professor of Dermatology at the College of Medicine, Penn State Milton S. Hershey Medical Center and serves as a reviewer for the National Institute of Health (NIH) as well as several dermatology journals.

GARY J. FISHER, PH.D. Photobiology and Aging Skin Research Laboratory, co-director of Laser and Cosmetic Dermatology Research, and the Harry Helfmann Professor of Molecular Dermatology, University of Michigan Medical School Dr. Fisher also serves on the editorial board for the Journal of Cellular Communication and Signaling.

JOHN PAWELEK, PH.D. Laboratory Associate/Research Faculty, Department of Dermatology and the Yale Cancer Center, Yale University School of Medicine Dr. John Pawelek is an expert in pigmentation processes, the causes of skin discoloration, and the occurrence of metastatic melanoma. He holds several patents and has received numerous citations and awards. Dr. Pawelek has published over 150 scientific papers. He regularly collaborates with scientists throughout the world and has trained many well-respected researchers and doctors. KENNETH KORNMAN, D.D.S, PH.D. President and Chief Scientific Officer, Interleukin Genetics For more than 15 years Dr Kornman’s research and business focus has been on genetic factors that influence chronic diseases and conditions of aging. He has been an advisor and research collaborator for many of the major oral care and pharmaceutical companies. He currently holds an academic appointment at Harvard University, holds twenty patents in the biotechnology area and has published three books and more than 125 articles.

DR. PATRICIA OGILVIE, MD Skin Concept Institute for Dermatocosmetics; Private Clinic for Dermatology and Laser Medicine Dr. Patricia Ogilvie is an internationally recognized expert in aesthetic dermatology and laser medicine. After several years of scientific research in the field of inflammation and allergy under the supervision of a Nobel Prize winner she now combines, in her private clinic for aesthetic dermatology in Munich, her scientific approach with state-of-the-art anti-aging aesthetic procedures. She is a member of numerous national and international research societies and is a scientific consultant of several international beauty brands.

LEARN MORE Learn more about the ARTISTRY® brand and the ARTISTRY intensive skincare collection:

PR CONTACT Kelsey Schultz 616-787-5114 [email protected] MULTICULTURAL PR CONTACT Larissa Malone 616-787-6217 [email protected]

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SOYUN CHO, MD, PH.D. Department of Dermatology, Seoul National University Dr. Cho is currently head of the Dermatology Department at Boramae Medical Center, run by Seoul National University. She is also the Director of the Business Innovation Team at the Boramae Medical Center as well as Assoc. Professor of Dermatology at Seoul National University College of Medicine.

If your readers inquire about purchasing ARTISTRY products or wish to learn more, they may do so through an Amway Independent Business Owner or online at Amway.com/Artistry.

Scientific Advisory Board

@artistrybeauty

To further strengthen the ARTISTRY® brand alliance between science and beauty, ARTISTRY has become an industry leader in developing partnerships with top medical and research institutions and universities. The Artistry Scientific Advisory Board (SAB), comprised of international leading experts in skin health research, actively consults with ARTISTRY scientists to ensure that the technologies of future products are on the leading edge of skin health. SAB members were selected for their individual expertise and applied experience.

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F.A.C.E.S. Facial Analysis Computer Evaluation System Thanks to the largest, independent, global database of skin diagnostics called F.A.C.E.S (Facial Analysis Computer Evaluation System), ARTISTRY scientists have been able to capture and evaluate actual biological data from real women using a combination of specialized photography and state-of-the-art image analysis. F.A.C.E.S. currently houses more than 10,000 entries, starting with a questionnaire that provides insight into the subject’s most pressing skincare concerns. ARTISTRY scientists then translate this data into clinically proven formulations that meet the diverse skincare needs of women around the globe.

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