Your Red Carpet to Success

LIGHTS, CAMERA, ACTION! Your Red Carpet to Success 2 0 1 7 A n n u al C on f e r en c e Fe b r u a r y 1 - 3 , 2 0 1 7 L o s A ng e le s A ir p or t...
Author: Gwenda Young
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LIGHTS, CAMERA, ACTION!

Your Red Carpet to Success

2 0 1 7 A n n u al C on f e r en c e Fe b r u a r y 1 - 3 , 2 0 1 7 L o s A ng e le s A ir p or t Mar r io t t 5855 We s t C e ntu r y B lv d . • Lo s A n g e le s, C a lif o r n ia

Message from the Conference Chair As chambers continue to look for ways to offer increased value to members – give them the red carpet treatment, if you will – facing the challenge head-on may be more consequential than ever. In the face of rapidly evolving technology and a shift to an era where millennials drive its use, chambers compete with outside organizations and struggle from waning interest. This year’s W.A.C.E. Conference, as those in the past, serves as a valuable face-to-face community where chamber professionals can share and learn from experts and from each other to explore new ways of thinking that may lead to new ways of doing business to overcome these challenges. As chambers look for ways to maintain relevancy in the next 5, 10 or 25 years, and well into the future, they must be willing to ask some hard questions. How will competition drive chambers to reinvent themselves? What will the modern chamber look like? How can chambers position themselves in the Internet age? To answer these questions, chambers need to discover not just what business leaders and owners want, but what they have to have. And chambers need to learn how to be the best, if not the only, resource for providing those things. To help prepare chamber professionals to meet this goal, this year’s W.A.C.E. Conference includes workshops in key areas of impact: sales, economic development, megatrends, survival of small chambers, and government affairs, to name a few. Workshops can be attended individually, providing more people the opportunity to attend workshops and breakout sessions that address what they need to learn about the most. However, I encourage you and your staff to attend as much of the conference as possible. Staying at the leading edge of information and trends is vital to chambers during this generational crossroads. I hope you will find that attending the 2017 W.A.C.E. Conference is an opportunity and investment too important to let pass by. Your chamber’s future may well depend on it.

Tallia Hart, ACE 2017 W.A.C.E. Conference Chair President/CEO, Irvine (CA) Chamber of Commerce

Conference Committee Nathan Ahle �����������������������Greater Fresno Area (CA) Chamber Justin Aufdermauer �����������Tillamook Area (OR) Chamber Lynnette Buffington �������������Tacoma-Pierce County (WA) Chamber Pat Clark ����������������������������Los Angeles Area (CA) Chamber Kristin Dollarhide ����������������Union County (OR) Chamber Leron Gubler ����������������������Hollywood (CA) Chamber Tallia Hart, ACE �������������������Irvine (CA) Chamber Michelle Harrington �������������Greater Vail (AZ) Chamber Theresa Harvey �����������������North Orange County (CA) Chamber Robert Heidt ����������������������Glendale (AZ) Chamber Brad Hicks, CCE, IOM �������The Chamber of Medford/Jackson County (OR) Ermina Karim ����������������������San Luis Obispo (CA) Chamber Jill Lagan, ACE �������������������Boulder City (NV) Chamber Nancy Lindholm, ACE ��������Oxnard (CA) Chamber Sarah Maggelet �����������������Templeton (CA) Chamber Mannie Martinez ����������������Mountain View (CA) Chamber Heidi McCutcheon �������������Shelton – Mason County (WA) Chamber

Glenn Morris, ACE �������������Santa Maria Valley (CA) Chamber Debbie Newman, ACE �������Laguna Niguel (CA) Chamber James O’Callaghan �����������Huntington Beach (CA) Chamber Toni Padron, ACE ��������������Carlsbad (CA) Chamber Pat Patrick �������������������������Lodi District (CA) Chamber Whit Peterson ��������������������Irvine (CA) Chamber Pam Ridler, CCE ����������������Castle Rock (CO) Chamber Todd Sanders ��������������������Greater Phoenix (AZ) Chamber Coy Smith �������������������������Novato (CA) Chamber Danielle Spellman ��������������Irvine (CA) Chamber Bobby Spiegel �������������������Corona (CA) Chamber Eddie Tafoya ����������������������Commerce (CA) Industrial Council Gary Toebben ��������������������Los Angeles Area (CA) Chamber Mark Turner �����������������������Gilroy (CA) Chamber Mike Varney �����������������������Tucson Metro (AZ) Chamber Jessica Welch �������������������Irvine (CA) Chamber Nick Williams ����������������������Salem Area (OR) Chamber Keith Woods ����������������������North Coast Builders Exchange

Schedule of Events TUESDAY, JANUARY 31 3:30 p.m.

ACADEMY STEERING COMMITTEE

6:00 p.m.

W.A.C.E. BOARD MEETING

CONFERENCE BREAKOUT SUBJECTS Community & Economic Development

WEDNESDAY, FEBRUARY 1

Members, Staff & Leadership



Money

BREAKFAST ON YOUR OWN

7:30 a.m. – 5:00 p.m. REGISTRATION

Government Affairs

7:30 a.m.

FOUNDATION BOARD MEETING

Programs

9:30 – 10:45 a.m.

CONFERENCE OPENING

Wild Card



Kai Kight Composing Your World

10:45 – 11:00 a.m.

BREAK

GENERAL SESSION –

11:00 a.m. – 12:15 p.m. WORKSHOPS



A. Sales – It Can Be It’s a Wonderful Life Got revenue? How well are you growing your dues and non-dues revenue streams? Are your representatives’ sales skills all you want them to be? Are yours? Learn easy how-to strategies for making better presentations, closing more opportunities and growing your top-line revenue at this important workshop. You’ll see examples of good sales practices and leave with ideas and skills you can use and share with your staff on day one. • David Eads, Los Angeles Area (CA) Chamber • Nick Pyzow, CBIZ MHM, LLC • Mike Varney, Tucson Metro (AZ) Chamber



B. 50 Shades of Awesomeness – Building Relevancy Through Economic Development For chambers to remain relevant, they must stop living in the “grey” and work at and have programming in economic development. This workshop will deliver 50 take-away examples in the areas of workforce development, entrepreneurial programs, co-working, incubators, and business retention & expansion programs. • Christina Davis, LAX Coastal Area (CA) Chamber • Eddie McBride, Lubbock (TX) Chamber • Kathy Moore, Salem Area (OR) Chamber • Mike Neal, CCE, CCD, Tulsa (OK) Regional Chamber • Heather Rollins, Corona (CA) Chamber • Cindy Roth, Greater Riverside (CA) Chambers • Janet Steele, ACE, Albany (OR) Chamber



C. Government Affairs Doesn’t Have to Be a Mission Impossible Is your chamber sitting on the sidelines of public policy and political action? Are you an active organization that advocates for business but wants to go to the next level? Is your political action committee (PAC) struggling to win races and raise funds because the basics aren’t in place? Having trouble with those sticky situations, such as a position that pits member against member, or how to get YOUR candidate on the dais? This session will run the gamut of representing business interests with government and political action, giving chambers both large and small new tools to strengthen their advocacy and political efforts. • Nick Adcock, Greater Riverside (CA) Chambers • David May, CCE, CAE, Fort Collins Area (CO) Chamber • Ken Oplinger, ACE, The Chamber of the Santa Barbara Region (CA)



D. Small Chambers – They’re in a League of Their Own Small chambers have their own unique challenges and opportunities. This workshop will discuss and explore how to evaluate the need to dump events holding you hostage, how to prove your relevance to the business community, how to jump into the larger arena of playing a bigger role in economic development, and how fun-sized chambers can enjoy a larger percentage of businesses as members. Presentation, panel discussion and roundtable formats will be utilized during the day. • Deb Brown, Saveyour.town



E. The Future World of Chambers – From What to Why Chambers will need to adapt and evolve over the coming decade to ensure that their best days are ahead. This workshop will focus on the nature of belonging and gathering and the importance of catalytic leadership. Gone are the days of the idea that joining a chamber is “what you do,” making defining organizational value essential. Chambers are shifting from their “what” to their “why” with the changing times, requiring chambers to be change agents. • Anne Gill, Tempe (AZ) Chamber • Robert Heidt, Glendale (AZ) Chamber • Mannie Martinez, Mountain View (CA) Chamber • Tom Pierson, ACE, Tacoma-Pierce County (WA) Chamber • Katie Simmons, Chico (CA) Chamber

12:15 – 12:30 p.m.

BREAK

12:30 - 1:45 p.m.

THE FRENCH CONNECTIONS LUNCHEON



PRESENTATION OF HATHAWAY STAFF PERSON OF THE YEAR AWARD



PRESENTATION OF CORE COMPETENCY AWARDS



PRESENTATION OF LIFE MEMBERSHIP

1:45 – 2:00 p.m.

BREAK

2:00 p.m.

HAMMER AWARD JUDGING

2:00 – 3:15 p.m.

WORKSHOPS CONTINUE



A. Sales – It Can Be It’s a Wonderful Life



B. 50 Shades of Awesomeness – Building Relevancy Through Economic Development



C. Government Affairs Doesn’t Have to Be a Mission Impossible



D. Small Chambers – They’re in a League of Their Own



E. The Future World of Chambers – From What to Why

3:15 – 3:30 p.m.

BREAK

3:30 – 4:45 p.m.

WORKSHOPS CONTINUE



A. Sales – It Can Be It’s a Wonderful Life



B. 50 Shades of Awesomeness – Building Relevancy Through Economic Development



C. Government Affairs Doesn’t Have to Be a Mission Impossible



D. Small Chambers – They’re in a League of Their Own



E. The Future World of Chambers – From What to Why

Schedule of Events 5:15 – 6:00 p.m.

CHAIRMAN’S NEW MEMBER/FIRST-TIME ATTENDEE BRIEFING RECEPTION

6:00 – 7:30 p.m.

WELCOME RECEPTION



TRADE SHOW OPENS

THURSDAY, FEBRUARY 2 7:30 a.m.

Continental Breakfast

8:00 – 10:15 a.m.

KEYNOTE SPEAKER –

Horizon’s Initiative

Kelly McDonald



BUSINESS SESSION – ELECTION



PASSING OF THE GAVEL



RECOGNITION OF SCHOLARSHIP RECIPIENTS



PRESENTATION OF HAMMER AWARD



PRESENTATION OF SERVICE AWARDS



WHITEWATER ROUNDTABLES

10:15 – 10:40 a.m.

BREAK

10:40 – 11:55 a.m.

BREAKOUTS



A. Forrest Gump Would Run to These Best and Brightest Chamber Programs Chambers are continuing to change and adapt to remain relevant. Which chambers are leading the way? Hear from those who are designing programs to stay on the cutting edge. What are these programs for engaging members and providing ROI for members? This program will explore scalable, replicable programs which will spark the imagination and ideas for igniting new vitality and relevance for your chamber. • Sara Garner, Bellevue (WA) Chamber • Nick Ortiz, Greater Bakersfield (CA) Chamber • Chris Romer, Vail Valley (CO) Partnership



B. Kramer vs. Kramer: How to (or How to Not) Partner with Neighboring Chambers Does you chamber currently partner with another chamber or organization? Are you looking for a partner? Find out from other chamber leaders the impact both good and bad partnerships have had on their organization. • Deanna Kupcik, Buckeye Valley (AZ) Chamber • Renee Ledbetter, Ceres (CA) Chamber • Toni Padron, ACE, Carlsbad (CA) Chamber



C. Show Me the Money: Investigating Pros and Cons of Different Membership Models This session will guide you through investigating the pros and cons of different membership models. Our investigation will start with the industry standards – fair share schedules and benefits tiers. We will also consider various hybrid models and explore alternatives for the future. • Chris Horton, Santa Clara (CA) Chamber & Convention-Visitors Bureau • Michelle Mason, Beaverton Area (OR) Chamber • Elizabeth Overton, Sacramento Metro (CA) Chamber



D. Creative Sponsorships: Improve Your Chances for a Fistful of Dollars Gone are the days of relying solely on membership dues to fund the efforts of the chamber. We all know that sponsors are the key to profitable programs and events. More often than not, sponsors expect more than their logo on marketing materials. Learn ways to boost sponsor ROI, cultivate relationships, and deliver value long after the banners come down by creating data-driven, post-event sponsorship reviews. • Lori Banzhaf, Tucson Metro (AZ) Chamber • Lori Mattson, Tri-City (WA) Regional Chamber • Mark Turner, Gilroy (CA) Chamber



E. Fast & Furious: Street-Level Strategy In this session you’ll get a view of the horizon and a look in the mirror. You’ll be presented with an alternative approach of developing strategies for your chamber and yourself. You’ll be walked through 10 key questions to consider in developing a successful strategic plan and receive 10 tips to thrive and survive. • David Woolson, Walla Walla Valley (WA) Chamber

11:55 a.m. – 12:05 p.m. BREAK 12:05 – 2:05 p.m.

LUNCHEON



KEYNOTE SPEAKER –



PRESENTATION OF PETTIT AWARD



PRESENTATION OF EXECUTIVE OF THE YEAR AWARD



COMMUNICATIONS AWARDS

2:05 – 2:20 p.m.

BREAK

2:20 – 3:35 p.m.

BREAKOUTS



A. True Grit: Differentiating Your Chamber from the Competition

Jake Soberal Leveraging the Technology Industry to Fix the Modern American City

Who is eating your lunch? Is it a business improvement district, leads group, service club, or news publication offering seminars? At one time or another, all of these groups may have encroached on what are traditional chamber service areas. How should chambers best respond when facing these challenges? Join this session for a lively discussion on how chambers should respond to the new reality – competition. • Lorraine Clarno, ACE, Beaverton Area (OR) Chamber • Scott Raty, ACE, Pleasanton (CA) Chamber • Kathy Tilque, Gilbert (AZ) Chamber



B. What a Great Idea…Now What? By this time in the conference, you’ll have heard from three outstanding keynote speakers…and probably come away with a couple pages of notes and “ought to dos.” Join us for an informal dialogue aimed at helping us distill the big picture into some specific actionable ideas. • Gary Toebben, Los Angeles Area (CA) Chamber • David Woolson, Walla Walla Valley (WA) Chamber • Gail Zurek, Visalia (CA) Chamber



C. The Good, The Bad and The Ugly: Corporate Views of Chambers Gone are the days when corporations joined their local chamber because it was the right thing to do. Hear directly from corporate decision-makers on their reasons for joining or not joining a chamber, and why they think it’s beneficial to be involved. • Steve Leland, Accenture • Jerrod Purdon, UPS • Brandon Shamin, Beacon Management Group

Schedule of Events

D. Making Your Members Feel Like Celebrities When A-List celebrities comes to town they usually come with a list of requirements for their visit. Should your A-List investors experience the same treatment? Learn how customized memberships for higher-value investors equate to greater member satisfaction and the utilization of your chamber as a business partner. • Lynnette Buffington, Tacoma-Pierce County (WA) Chamber • Joe Gagliardi, Folsom (CA) Chamber • Dawn Maher, Palo Alto (CA) Chamber



E. Managing Five Generations: More Fun Than Rock of Ages Are you experiencing challenges with five generations in one workforce? Learn how to navigate these oftenturbulent waters and turn the challenges into opportunities. During this session, colleagues will share their experiences and you’ll hear the most recent data on millennials and globals. Find out if they see a chamber of commerce in their future and learn what your generation brings to the table. • Tallia Hart, ACE, Irvine (CA) Chamber

3:35 – 3:45 p.m.

BREAK

3:45 – 5:00 p.m.

BREAKOUTS



A. Luke… Use the Force: Becoming a Data and Intelligence Center for Your Business Community Chambers of commerce are consistently seeking relevance within their communities. With the access our industry provides to different mediums of information, a clear path to relevance for some may include open source information delivered in a manner that is easily consumable. How are chambers of commerce doing this at a high level in a way that allows their communities’ job creation to thrive? This session will lay the groundwork for this meaningful endeavor. • Bill Maurer, Dean, School of Social Sciences, University of California, Irvine



B. Men in Black: Top Secret Ingredients for a Stellar Event A well-planned, well-run event is a thing of beauty. However, anyone who has put together such a gathering knows it is anything but easy and effortless. Nothing – not even the smallest detail – can be left to chance. This workshop will take you through the life of an event…from brainstorming and budgeting to preparation and execution. Identify your target market, incorporate social media and ensure you are creating the “CAN’T MISS” event of the year. Learn the secrets to success from those that are knocking it out of the park. • Cortney Hebert, Goleta Valley (CA) Chamber • Nicole Neal, Las Vegas Metro (NV) Chamber • Stephanie Shapiro, Corona (CA) Chamber



C. “The Miracle Workers”... The Way You Want Members to See Your Staff Whether you have a large staff, small team, or just key volunteers helping to run your chamber, you probably recognize how important they are to your organization’s overall success. But have you prepared them to be successful? Come learn how you can help your staff become more competent and effective, confident and engaged. Come learn how you can be The Miracle Worker and catalyst for a winning team at your chamber. • Debbie Moreno, Chamber Consultant and Retreat Facilitator



D. Surviving the Perfect Storm with Value without Involvement When members feel guilty for not coming to chamber functions and “taking advantage” of their membership, they tend to question if they are getting a bang for their buck. Every single chamber grapples with ways to calculate and show the benefits of membership even for members that never show up. There are many ideas and tactics to educate your members about the value of their membership that far exceeds attending the next mixer. This session will share and explore all the various options you could use in your chamber. • Scott Ashton, Oceanside (CA) Chamber • Robert Heidt, Glendale (AZ) Chamber • Kim Sherman, Irvine (CA) Chamber



E. Other People’s Money: How to Creatively Finance Projects and Programs Through Grants, Partnerships and Government Contracts Members are asking more and more of their local chamber of commerce these days. They are looking to their chamber to help with their greatest challenges. If your community needs a more skilled workforce, where are you going to find the money for training programs? Is there a gap in your community’s economic development program you would like to fill? Find out what other chambers are doing to creatively finance new endeavors and what kind of baggage comes with that funding.

5:00 – 5:15 p.m.

BREAK

5:15 p.m.

CELEBRATION PARTY WITH LIVE MUSIC



FOUNDATION SILENT AUCTION



FOUNDATION LIVE AUCTION



FOUNDATION RAFFLE DRAWING

FRIDAY, FEBRUARY 3 7:45 a.m.

‘HANGOVER’ BREAKFAST

8:15 – 9:15 a.m.

GOOD MORNING W.A.C.E –



RECOGNITION OF ACE RECIPIENTS

9:15 – 9:30 a.m.

BREAK

9:30 – 12:00 p.m.

KEYNOTE SPEAKER –



ACADEMY “GRADUATE” RECOGNITION



KEYNOTE SPEAKER –



‘STAY TO THE END’ CASH DRAWING - MUST BE PRESENT TO WIN

12:00 p.m.

CONFERENCE ADJOURNS

Keith Woods

Dr. Chris Thornberg Numbers and Stories: Understand Economic Dynamics at the National and Local Level Justin Patton It Starts With Me!: How Your Energy Shapes Your Success as a Leader

Special Guest Speakers Wednesday, February 1 Conference Opening Kai Kight

Thanks to Our Sponsors MAJOR SPONSOR

GOLD SPONSORS

California Chamber of Commerce Irvine Chamber of Commerce U.S. Chamber Foundation Institute for Organization Management SILVER SPONSORS

Arizona Chambers (combined – Glendale Chamber, Greater Phoenix Chamber and Tucson Metro Chamber)

Thursday, February 2 General Session Kelly McDonald

Association of Chamber of Commerce Executives (ACCE) Catalina Island Chamber of Commerce & Visitors Bureau Los Angeles Area Chamber of Commerce The Chamber of Medford/Jackson County Microsoft Study.com BRONZE SPONSORS

Thursday, February 2 Luncheon Speaker Jake Soberal

Friday, February 3 General Session Chris Thornberg

Friday, February 3 Closing Speaker Justin Patton

Chambers of Commerce Alliance of Ventura & Santa Barbara Counties Fresno Chamber of Commerce Hollywood Chamber of Commerce Huntington Beach Chamber Lodi District Chamber of Commerce Long Beach Area Chamber of Commerce Santa Maria Valley Chamber of Commerce South Bay Association of Chambers of Commerce SCACCE Tacoma-Pierce County Chamber of Commerce Westside Council of Chambers of Commerce

CHAIRMAN’S CIRCLE MEMBERS

Chairman’s Circle Gold Members

California Chamber of Commerce Citslinc International, Inc. Pacific Gas and Electric Company Sempra Energy WebLink International

Special Thanks to Our Major Sponsor

Important Information Foundation Raffle

The W.A.C.E. Foundation will be selling $20 tickets throughout the conference. Attendees can participate to win a cash prize on Thursday evening. ‘Stay to the End’ Cash Drawing

Friday before the conference adjourns, we will be collecting attendee business cards for a chance to win a cash prize. You must be present to win. Registration Packages

One-, Two-, and Three-Day packages have been designed for easy registration! Three-Day registration includes everything from Wednesday morning to Friday at noon. If you would like to purchase individual tickets, please contact the W.A.C.E. office at (916) 442-2223. Take Advantage of Early Registration

Those who register by December 6 will qualify for a very special prize drawing. Refund Policy and Registration Deadline

Registrants requesting a cancellation will receive a 90% refund if the request is made in writing by January 18, 2017; after January 18, NO REFUNDS will be made. No registrations will be accepted after January 18 or on-site. We Are Trying to Be Green

We will be featuring handouts on our website before and after the conference, in an effort to create a paperless event. Starting on January 27, 2017, session handouts will be available online for breakout sessions. This means less paper for you to carry around, as well as documents you can refer to before or after the session.

JOIN THE CONVERSATION ON

Hotel Reservations – The hotel room block will be available until January 6, 2017 OR until Sold Out!

Conference Attendees: Be sure to book your hotel early as our hotel blocks will fill up quickly! Host Hotel: Los Angeles Airport Marriott, Los Angeles, CA – Call (800) 228-9290 and request the Western Association of Chamber Executives 2017 Annual Conference room block rate of $214 plus tax for a single-double occupancy room. Or you can make your reservations online by using our dedicated booking website, which can be found on our lodging page: https://www.regonline.com/builder/site/tab1. aspx?EventID=1882722 We request that you use the conference hotel for your stay in Los Angeles. Please remember that the Western Association of Chamber Executives takes a financial risk when securing rooms for the conference. Registrants reserving rooms at other hotels increase this risk, which could result in fewer available rooms and higher room and registration rates in the future. Please do not book though websites like Orbitz, Expedia and Travelocity as these reservations will not count toward the room block commitment. W.A.C.E. Foundation Auction – Thursday, February 2

The Foundation Auction helps to pay for conference speakers and fund scholarships for local chamber executives and staff to further their professional development. If you are interested in donating an auction item, please contact Charise McHugh at [email protected] or Nancy Hoffman Vanyek at [email protected] The deadline is January 20.

#WACE17

Use this hashtag when tweeting about the 2017 W.A.C.E. conference.

Registration deadline — January 18, 2017

Register online at www.waceonline.com

CONFERENCE REGISTRATION

Credit card required to register online.

2017 Annual W.A.C.E. Conference • Los Angeles Airport Marriott, Los Angeles, CA • February 1-3, 2017 Please complete registration form in full. One form per registrant. Photocopy additional forms as needed. PLEASE PRINT NA M E TI TL E C HAM BER A D DR ESS C I T Y /S TAT E/ZI P EM A I L T ELEP HONE

On or before January 6, 2017

REGISTRATION Please choose one:

W.A.C.E. Member $520 $470 $470 $220 $320 $220

3-Day Registration (Wednesday-Friday) 2-Day Registration (Wednesday-Thursday) 2-Day Registration (Thursday-Friday) 1-Day Registration (Wednesday) 1-Day Registration (Thursday) 1-Day Registration (Friday)

After January 6, 2017

Non-Member $670 $570 $570 $270 $370 $270

W.A.C.E. Member $570 $520 $520 $270 $370 $270

Non-Member $720 $620 $620 $320 $420 $320

*For individual tickets, please contact the W.A.C.E. office

TOTAL AMOUNT ENCLOSED

$

$

BREAKOUT SESSIONS

Please select the breakout sessions you plan to attend or your registration cannot be processed. Wednesday, February 1

Thursday, February 2

Workshops (sign up for one workshop which will run all day, between general sessions)

10:40 a.m.

C. The Good, The Bad and The Ugly: Corporate Views of Chambers

A. Sales – It Can Be It’s a Wonderful Life

A. Forrest Gump Would Run to These Best and Brightest Chamber Programs

B. 50 Shades of Awesomeness – Building Relevancy Through Economic Development

B. Kramer vs Kramer: How to (or How to Not) Partner with Neighboring Chambers

C. Government Affairs Doesn’t Have to Be a Mission Impossible

C. Show Me the Money: Investigating Pros and Cons of Different Membership Models

D. Small Chambers – They’re in a League of Their Own E. The Future World of Chambers – From What to Why

D. Making Your Members Feel Like Celebrities E. Managing Five Generations: More Fun Than Rock of Ages 3:45 p.m. A. Luke…Use the Force: Becoming a Data and Intelligence Center for Your Business Community B. Men in Black: Top Secret Ingredients for a Stellar Event

D. Creative Sponsorships: Improve Your Chances for a Fistful of Dollars

C. “The Miracle Workers”... The Way You Want Members to See Your Staff

E. Fast & Furious: Street-Level Strategy

D. Surviving the Perfect Storm with Value Without Involvement

2:20 p.m.

E. Other People’s Money: How to Creatively Finance Projects and Programs Through Grants, Partnerships and Government Contracts

A. True Grit: Differentiating Your Chamber from the Competition B. What a Great Idea…Now What?

IMPORTANT INFORMATION Is this your first conference?

Yes

Are you staying at the Marriott?

No Yes

No

Will you attend the Wednesday Welcome Reception? (Wednesday Registration Required) Will you attend the Thursday Celebration Party? (Thursday Registration Required)

DIETA RY RE ST R IC T IONS

Yes

Yes

No

No

ADA REQUI REM ENT S

PAYMENT INFORMATION Visa

MC

Card#______________________________________________________________ Expiration Date ______________________________________

Name on Card_____________________________________________ Billing Address _______________________________________________________________ W.A.C.E. Deadline Refund Policy 90% refund if cancellation requested in writing by January 18, 2017; after January 18, no refund will be made. No registrations or substitutions will be accepted after January 18.

Hotel Reservations Make your hotel reservations today, as our group block will fill up. See previous page for details on our host hotel.

Or register online at www.waceonline.com with a credit card.

Return completed form with check or credit card info to: W.A.C.E. P.O. Box 1736 Sacramento, CA 95812-1736 TEL (916) 442-2223 FAX (916) 444-6685