YOU’VE JUST WON…
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Content • • • • • •
What is L Prize? What does it mean for Philips? Advertisements Marketing Materials Reference Product Information
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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What is the L Prize Competition • The L Prize competition will substantially accelerate America's shift from inefficient, dated lighting products to innovative, highperformance products. • Sponsored by the U.S. DOE, the L Prize is the first governmentsponsored technology competition designed to spur lighting manufacturers to develop high-quality, high-efficiency solidstate lighting products to replace the common light bulb. Source: http://www.lightingprize.org/index.stm
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Energy Savings and Environmental Impact of 60W Incandescent Replacement Winner • DOE projected there are approx. 971M 60W A-19 sockets (2010). • Estimated residential usage: 1.9 hrs/day, or about 700hrs/yr. • 60W A-19 →10W = 83% savings . • Convert 60W →10W L Prize winner → save approximately 35 Terawatthours of electricity in 1 year, and avoid 20M metric tons of carbon emissions. Enough to power the lights of nearly 18M households, or nearly 3x annual electricity consumption of Washington D.C. Source: http://www.lightingprize.org/about_ssl.stm
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Process: Performance, Lifetime, and Stress Testing
Sept. 2009
Philips 60W Equivalent Entry
Spring 2010
Photometric Testing (LM79) of 200+ Samples
June 2010
Lumen Maintenance Testing of 200 Samples
Spring 2011
Stress Testing
http://www.lightingprize.org/requirements.stm
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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What is the L Prize Lamp Requirement? Efficacy Energy Consumption Lumen Output
U.S. D.O.E. Requirement 90 LPW
Description Exceeds efficiency of incandescent and CFL sources today (10-60)
Philips LED L Prize Lamp 90 LPW
As compared to a 60W incandescent
≤10 W
10W
Equivalent to at least 60W incandescent
900 lm
900 lm
90 CRI
90 CRI
2700-3000 K
2700 K
25,000 hours
25,000 hours
High measure of lighting quality Color Rendering Index (CRI) “Warm” white light comparable to Correlated Color Temperature (CCT) that of incandescent Lifetime (L70)
25x greater than a typical incandescent
Base Type
As compared to a typical 60W incandescent
Product shall consist of a single contact medium screw base E26/24
Medium screw base; E26
Dimensions
As compared to a typical 60W incandescent A-19 bulb
Size and shape shall fit within the maximum dimensions and form factor of an A-19 bulb in accordance with ANSI C78.20-2003, fig. C78.20211
4.1” Length; 2.3” Diameter (Subject to Change)
http://www.lightingprize.org/requirements.stm
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Actual Test Data L Prize Requirement
Philips Result (average for 200 units)
> 900 lm
910 lm
≤ 10 W
9.7 W
> 90 lm/W
93.4 lm/W
Correlated color temperature (CCT)
2700 – 3000 K
2727 K
Color rendering index (CRI)
> 90
93
Luminous flux (lumens, lm) Wattage (W) Efficacy (lm/W)
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Comparison: L Prize vs. Prince 12.5W
Lumens Power CRI Phosphor Housing Made in Internal use only
L Prize 900 10 90 Yellow White USA
12.5W (Prince) 800 12.5 80 Orange Silver Ex-‐US
Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
Notes 12.5% more lumens 20% less Wa4s 8
What Will This Mean for Philips? • Innovation Leader – Winning this prize strengthens and solidifies our leadership position as the most advanced and energy efficient LED solutions provider – Demonstrate our commitment to competency in LED technology • Sustainable Solution – Labeled as the most energy efficient A19 60W equivalent LED solution – This is inline with our Philips heritage of bringing innovative and sustainable products to the market place • Potential Opportunities – Government, Hospitality, Healthcare, Office, & Retail
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Advertisements: Print
• New York Times 4 Color Jr. Page Placement: Business Section 8/4/11
• Wall Street Journal 4 Color Half Page Placement: Marketplace Section 8/4/11
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Advertisement: Online
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Web Banners
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Marketing Collateral • Product bulletin
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Philips Website: Home Page, Landing Page, & Topics Page
http://www.usa.lighting.philips.com Internal use only
www.philips.com/lprize Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Lab Testing & Field Assessments • Lab test video – Performance test – Stress test – Lumen maintenance test • L Prize partner testimonials video – Applications – Testing sites – “… The most tested light bulb in history…” – James Brodrick
http://www.lightingprize.org/overview_60watt.stm Internal use only
Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Reference Materials from U.S. DOE. -ProLibrary
https://www.amec.sharepoint.philips.com/sites/TS0910271225482080427802/Pages/L%20Prize.aspx Internal use only
Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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L Prize Logo Distributor Usage Guide… Coming Soon…
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Product Information • When will this product be available? – Quarter 1 of 2012 • Where will this product be made? – It will be made in the USA • Is this product Energy Star certified? – Yes, when it ships in Q1 2012 • Who has access to this product? – Professional and Consumer channels • How many will we make? – Capacity to make up to 250,000 units • What is the price per lamp? – Details to follow… • Are there specific utility rebates available? – Details to follow…
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Links to Online Articles/Press/Resources • • • •
http://www.forummedia.us/philipslprize/ http://www.lightingprize.org/overview_60watt.stm http://apps1.eere.energy.gov/news/progress_alerts.cfm/pa_id=584 http://www.edisonreport.net/lighting-industry-news/department-ofenergy-announce-philips-as-winner-of-l-prize-compe/ • http://www.ledsmagazine.com/news/8/8/8 • http://news.consumerreports.org/home/2011/08/philips-wins-doeslighting-prize-plus-10-million.html
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Sustainable Lighting
“Sustainable lighting meets user needs with the least environmental impact” Techniques + Technologies
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
Environmental Impact of Lighting
Greenhouse gas emissions from electricity generation Toxicity from mercury
Material consumption & disposal Internal use only
Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
ALTO II program ALTO II
July 2007
Capsule dosing Protective coating
ALTO II = ½ the hg ALTO T8 3.5 mg – ALTO II now 1.7mg Industry overall average 8.3 mg
“Mercury controller” With competition lowering their Hg content in response to ALTO, what is the real value of 20 tons not entering the environment? Internal use only
Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Energy Saving
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Long Life
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Philips T8 Lamp Family – Life RaNngs Products
Instant Start
Programmed Start
Warranty
3 hrs
12 hrs
3 hrs
12 hrs
Unlimited hrs
T8 700 & T8 800 Series
24,000
30,000
30,000
36,000
30 months
Advantage T8 (High Lumen)
24,000
30,000
30,000
36,000
36 months
PLUS T8
30,000
36,000
36,000
42,000
36 months
Energy Advantage T8 25W and 28W
30,000
36,000
36,000
42,000
36 months
32W Extra Long Life (XLL)
36,000
40,000
40,000
46,000
48 months
Energy Advantage T8 25W & 28W XLL
36,000
40,000
40,000
46,000
48 months
MODIFY 1) Average life under engineering data on instant start ballast with lamps turned off and restarted once every 3 or 12 operating hours as indicated. 2) Average life under engineering data on programmed start ballast with lamps turned off and restarted once every 3 or 12 operating hours as Internal use only Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011 noted.
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Using the Ballast Factor Ballast Factor multiplies light output Ballast Factor
1.38 1.18 1.00 .87
.77
Lumens
Light output on a commercial ballast Rated lumens on reference ballast 8280 Lumens /2 lamps
80 Watts High Lumen Ballast
7080 Lumens /2 lamps 72 Watts 6000 Lumens /2 lamps 5220 Lumens /2 lamps
3200
Reference Ballast
64 Watts
Normal Power Ballast
54 Watts
4620 Lumens /2 lamps 48 Watts
2400
High Lumen Ballast
Low Watt Ballast
4800
2 F32T8/ADV lamps at 3000 Mean Lumens each ballasts Internal Optanium use only Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
6400
T5 / T5HO Energy Advantage 10% energy savings with equal lumen output F28T5 25W T5 F54T5/HO 49W T5HO 40,000 Hr RAL 42 Mo Warranty 1.4 mg mercury Bo Chen Philips Lighting - Channel Marketing August 3, 2011 Internal use only
Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
T5HO Extra Energy Advantage 44W Preliminary Specs • • • • • • •
44 watts- Industry Leader 4520 Initial lumens 95% Lumen Maintenance 1.4 mg hg- Industry Leader 40,000 hrs life at 12hrs per start Save 20% on Energy Bill Reduce lumens by only 10%
• Available April 1st, 2011
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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T8 & T5HO Linear Fluorescent Highbays Before Lighting Retrofit
Internal use only
After Lighting Retrofit
Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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T5HO NEW FAMILY • F54T5 HO
54 Watts
5000 Lumens
• F54T5 HO EA
49 Watts
5000 lumens
• F54T5 HO XEA 44 Watts
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4520 Lumens
Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Factors affecting decisions about energy efficient lighting • • • • •
Recent legislation – EPACT 2005; EISA 2007 New DOE Rulemaking – T12, PAR halogen Energy Codes – ASHRAE 90.1; IECC Universal Waste Rule – Mercury & Recycling Exterior Lighting Ordinances & Federal Legislation
• Utility Rebates/ Incentives • EPACT 2005 Tax Incentives (extended to 12/31/13) • Building Certification – LEED; Energy Star
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Lighting Resources Summary of Lighting Legislation and Regulations EPACT 2005 Mercury Vapor ballast can no longer be made or sold – January 2008 Federal Ballast Rule – T-12 (4’ & 8’) magnetic ballasts – no longer made or sold – July 1, 2010 Federal Tax Incentives – extended until December 31, 2013 EISA 2007 (Energy Independence and Securities Act) Certain incandescent reflector flood can no longer be made or sold – June 2008 Standard incandescent lamps can no longer be made or sold: 100A19 2012 75A19 2013 60A19 2014 40A19 2014 Efficiency standards for standard incandescent lamps will change again in 2020 & 2025. All new metal halide fixtures between 150 and 500 watts must be pulse start metal halide – January 2009 Department of Energy (DOE) Rulemaking Most T-12 and 700 series T-8 lamps can no longer be made or sold – July 2012 Most standard PAR halogens and some IR PAR halogens can no longer be made or sold – July 2012
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Fluorescent Guidelines Impact for Lamps ≤ 4500K and > 4,500K and ≤ 7,000K • T12 4-ft. & 2-ft U-lamps with medium bi-pin bases - Majority of F40 and F34T12 lamps and all FB40 and FB34T12 U-lamps fail. - 4-ft. requires 3560 lumens @ 40W and 3030 lumens @ 34W to pass @ 89 LPW. - 2-ft. U-lamps require 3360 @ 40W and 2856 @ 34W to pass @ 84 LPW. - CWX/DX/DSGN50/C50 are exempt due to CRI. • T12 8-ft. Slimline with single pin bases - All 75W F96T12 lamps fail. - All 60W F96T12/EW fail except for the 800 Series - CWX/DX/DSGN50/C50 are exempt due to CRI. • T12 8-ft. 800mA HO with RDC bases - All 110W F96T12 HO lamps fail. Requires 10,120 lumens to pass. - All 95W F96T12/EW/HO fail except for the 800 Series. - CWX/DX/DSGN50/C50 are exempt due to CRI; CW/CT & D/CT are exempt. • T8 4-ft. & 2-ft. U-lamps with medium bi-pin bases - All 4-ft. T8 basic 700 Series lamps @ 2800 lumens fail. Requires 2850 lumens to pass. - All other 4-ft. pass. - All 2-ft. 800 Series U-lamps pass. • T8 8-ft. Slimline with single pin bases - All pass except some 700 Series. Requires 5723 lumens @ 59W to pass. • T8 8-ft. HO with RDC bases - All pass except some 700 Series. Requires 7912 lumens @ 86W to pass. • T5 4-ft with miniature bi-pin bases - All pass. Internal use only
Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Lighting can save up to 40%
Design and Usage
An achievable average energy saving of 40% on all the lighting currently installed in the US would save:
$ $55 billion in energy costs
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210 mln tons of CO2
Annual output of 198 medium sized power stations @ 2TWh/year
Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
81 mln car emissions @ 10k mile/year
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LED Freezer Door Fixtures
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
Application Efficacy – Hypothetical Data HID: 80 lm/W
LED: 50 lm/W
50% Utilization
80% Utilization
40 lm/W Luminaire efficacy
40 lm/W Luminaire efficacy
5 fc/W Application efficacy Internal use only
10 fc/W Application efficacy Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
LED Color Inconsistency
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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LED Lighting Heat Sink • A heat sink is typically required to dissipate the heat produced by the LED sources • The interface between the circuit board and the heat sink is critical due to the heat sensitive nature of LED sources • A thermally conductive material is typically used between the PCB and heat sink to minimize air gaps which reduce the transfer of heat • For retrofit lamps, the size of the heat sink is limited to the envelope of the lamp being replaced, output will be limited by the size of the lamp Internal use only
Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Lamp = Fixture Lens / Optics • Defines Beam Angle • Portrays Beam Uniformity LED Packages • Defines Lumen Level • Minimizes Lumen Depreciation--Life • Optimizes Color Temperature--Binning • Provides Color Consistency LED Driver • Defines Amps and Watts • Affects Lamp Component Life • Provides Dimmability Function
Price and Performance
Lamp Housing • Removes Heat • Limits Lumen Output • Limits Wattage • Portrays Lamp Aesthetics
40 November 2009
A new generation of sustainable light Philips EnduraLED T8 Specifier Series Lamps
Bo Chen Philips Lighting - Channel Marketing August 3, 2011
Troffers Design Optimized for Fluorescent
LED Replacement Lamps: 1. Limit a troffer’s ability to: a. reflect, b. shape c. spread and. d. diffuse light across a large area. Internal use only
Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
Philips EnduraLED BR-30 - Specifications Diffused, soft LED light provides design versatility… Philips EnduraLED 13W BR-30 dimmable LED lamp provides an even glow of light with high brightness LED’s. The diffused lens design and smooth dimming performance are ideal where glare reduction is important. • • • • • • • •
Ideal for down lighting in hospitality and residential applications Diffused lens design reduces glare Smooth dimming to 10% light levels Provides uniform light quality while delivering 650 lumens 60 Degree beam spread 3000K 13W of energy saves up to 52 watts compared to a standard 65W incandescent BR-30 40,000 hours rated average life
• 3-5 year limited warranty depending on hours of operation • Emits virtually no UV/IR in the beam which will not fade colors
Overview Internal use only
Features /SpecsPhilips Lighting Competition Pricing - Channel Marketing, Bo Chen, August 3, 2011
Availability
Portfolio 45
EnduraLED 13W BR-30 - Competition • Replaces standard 65W BR-30 incandescent reflectors while saving 52W of energy and 40,000 hrs rated life offers substantial maintenance savings • Cree LR6-DR650 – EnduraLED 13W BR-30 = equal performance EnduraLED BR-30 Benefits vs. Cree LR6-DR650 – – – –
Equal lumens (650) No installation hassle Lower cost Advantage Philips EnduraLED BR-30!
Overview Internal use only
Features /SpecsPhilips Lighting Competition Pricing - Channel Marketing, Bo Chen, August 3, 2011
Availability
Portfolio 46
EnduraLED retrofit portfolio – 90 SKU’s 7/29/2011
A19 (A-Shape) 7W,8W,12.5W
3 SKUs - Dimmable
R20 & PAR 20 7W
5 SKUs - Dimmable
BR 30 13W 1 SKU Dimmable
“Series 800” PAR 30 12W 10°, 15°, 22°, 36° PAR38 17W, 10°, 15°, 22°, 36° 19 – SKUs Dimmable – Improved Lumens
Candle - BA9, B10.5 2W , 3W, 3.5W 13 SKUs E-12 & E-26 Base
Non Dimmable & Dimmable
Overview
MR16 4W -24° 7W,10W 15° 24° 36° 18 SKUs Increased Transformer Compatibility 7W & 10W Dimmable
Features / Specs
“Series 600” PAR30 Short & Long 20°, 25°- 11W
GU10 25° 4W
2 SKUs Dimmable & Non Dimmable
Competition November 2009
PAR38 13W10°, 16W 20°, 25° 22 – SKUs Dimmable & Non-Dimmable
Pricing
Availability
Portfolio 47
NEW Philips LED retrofit portfolio – EnduraLED Dimmable7W & 10W MR16 (15°-24°-24-36°) • • • • • • • • • •
Dimmable Instant on light Emits virtually no UV/IR light in the beam 7W Lasts 40,000 hours rated average life1,2 10W Lasts 25,000 hours rated average life1,2 Delivers quality white light and a perfect beam quality 7W saves 28 watts of energy when compared to a 35W halogen MR16 10W saves 40 watts of energy when compared to a 50W halogen MR 16 Color temperature spread ±145K Contains no mercury 3-5year warranty period
All specifications subject to change
1) Rated average life is the length of operation (in hours) at which point an average of 50% of the lamps will still be operational and 50% will not. 2) Rated average life based on engineering testing and probability analysis. 3) 7W EnduraLED MR16 compared to a 35W halogen MR16. Light output of the 7W EnduraLED MR16 at 260 lumens and 550 candela compares to the 35W Halogen MR16 at 240 lumens and 550 candela.. 10W MR-16 compared to a 50W halogen MR16 @ 450 lumens and 3320 candela compares to 50W Halogen MR-16 @ 400 lumens 2000 candela 4) Lifetime testing consistent with IES LM-80, Lumen Maintenance Procedure. 5) Photometric Internal use onlytesting consistent with IES LM-79. Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011 6) Maximum Beam Candlepower.
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QL Induction Lighting 100,000 hours life
2/3 Last until 2017 operating continuously
2/3 Last until 2030 operating dusk to dawn
www.nam.lighting.philip s.com
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Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
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Energy Advantage ® CDM with AllStartTM Technology Based on the MasterColor ® CDM Elite medium wattage technology. Philips unique CDM Elite technology, which provides high quality and highly efficient white light. CDM145/U/O/4K EA and CDM145/C/U/O/4K EA CDM205/U/O/4K EA and CDM205/C/U/O/4K EA CDM330/C/U/O/4K EA and CDM330/C/U/O/4K EA • Replaces probe start and pulse start • Rated average life – up to 24,000 hrs • CRI 90 • 80% lumen maintenance • Efficacy >100 lumens/watt • True universal • Protected Internal use only
Philips Lighting - Channel Marketing, Bo Chen, August 3, 2011
