TEMPLATE EXERCISE ONLY Not full presentation

You Are A Brand

- Think Like One Bart Ruff Brand Marketing – Field Marketing

What’s Your Brand?

Your Brand Homework • Update what your brand is. ▫ Finish template, SWOT, Survey

• Determine your most likely customer • Gap analysis • Manage your brand ▫ ▫ ▫ ▫ ▫

Know your product: succinct positioning Know your customer and their needs Keep relevant Create uniqueness Keep the consistency

Brand:

Uniqueness:

_____________®

?

Skills: Reputation:

Passion: Jobs: Values: Positioning statement:

?

Brand: __________® What types of problems can you solve for the customer? 1.

Customer Target List 1. 2.

2.

3.

3.

Constraints:

Real world examples

Brand: Bart Ruff®

Skills: Brand Management Field Marketing…. Reputation:

Passion: Build Things, Help Others Jobs: Director Affiliate Marketing at HBO (TV/Entertainment), Sr. Brand Manager, Consumer Insight (Food/Restaurant) Values: Family, Structure, Accomplishment. Helping others…Eagle Scout

Positioning statement: Marketing professional with expertise in brand and field marketing. I know how to effectively develop a brand, manage a brand, market a brand, and even sell it.

Brand: Bart Ruff®

Skills: Brand Management Field Marketing…. Reputation: Other people’s perception, Online

Uniqueness: Passion: Build Things, Help Others Jobs: Director Field Marketing at HBO (TV/Entertainment), Sr. Brand Manager, Consumer Insight (Food/Restaurant) Values: Family, Structure, Accomplishment. Helping others…Eagle Scout

Positioning statement: Marketing professional with expertise in brand and field marketing. I know how to effectively develop a brand, manage a brand, and market a brand.

Brand: Bart Ruff® What types of problems can you solve for the customer?

Customer Target List

1. Effectively develop and manage brands that connect with customer… “Brand Manager”

1. Campbell’s, Wawa, Bimbo, K’nex

2. Create and execute marketing through field staff to increase…. “Director or VP of Field Marketing” 3. Direct everything from brand development to marketing to sales for a medium size company “VP or Director of Marketing & Sales”

2. Music Choice, Netflix, Comcast, Verizon, branding agency, large retailers like Staples

3. Asher’s

Constraints: Prefer not to move, so job within 45 min of Lansdale. Travel < 20%. $100k+ salary

Brand: Colleen Horan®

Skills: e-Learning Development

Reputation:

Passion: Design, Technology Jobs: Independent Consultant – e-Learning Designer/Developer, Technical Liaison, Documentation Coordinator Values: Family, Friends, Organized, Fun, Be Kind

Positioning statement: Experienced Instructional Designer/Developer specializing in e-Learning development. I know how to take training from concept to usable product.

Brand: Colleen Horan®

Skills: e-Learning Development Reputation: Very technical developer Uniqueness: Passion: Design, Technology

Jobs: Independent Consultant – e-Learning Designer/Developer, Technical Liaison, Documentation Coordinator Values: Family, Friends, Organized, Fun, Be Kind

Positioning statement: Experienced Instructional Designer/Developer specializing in e-Learning development. I know how to take training from concept to usable product.

Brand: Colleen Horan® What types of problems can you solve for the customer? 1. Create and execute an engaging educational experience… 2. Manage a large project to completion

Customer Target List 1. GSI Commerce 2. InfoLogix 3. PDG

3. Document all procedures and practices 4. Manage technical aspects of content

Constraints: Prefer not to move, so job within 45 min of Phoenixville. Travel < 20%.

Brand:

Skills: Process Improvement and

Annamarie Walter®

developing innovative solutions by identifying the root cause of issues.

Reputation: Passion: Helping others, Achieving exceptional customer service results Jobs: Quality Assurance and Training Consultant, Business Analyst and Internal Controls Manager Values: Kindness, Family, Service, Contribution, Innovation

Positioning statement: Senior insurance claims professional with expertise in project management, quality assurance, training, process improvement and operational controls. Strengths include organization and execution, improving efficiency, analysis and problem solving.

Brand:

Skills: Process Improvement and

Annamarie Walter®

developing innovative solutions by identifying the root cause of issues.

Reputation: Organized professional who executes flawlessly Uniqueness: Passion: Helping others, Achieving exceptional customer service results Jobs: Quality Assurance and Training Consultant, Business Analyst and Internal Controls Manager Values: Kindness, Family, Service, Contribution, Innovation

Positioning statement: Senior insurance claims professional with expertise in project management, quality assurance, training, process improvement and operational controls. Strengths include organization and execution, improving efficiency, analysis and problem solving.

Brand: Annamarie Walter® What types of problems can you solve for the customer? 1. Create innovative solutions to improve customer service. 2. Develop controls to minimize risk.

3. Organize and execute project plans to create efficiency. 4. Quickly identify process and operational trends and develop workable solutions to solve issues .

Customer Target List 1. Sedgwick 2. A company that supports flexible remote worker arrangements. 3. A company that supports continuing education and training. Constraints: Prefer to work remotely in my home. Travel < 30%