WORLD ROWING CHAMPIONSHIP 2017 The time has arrived for Sarasota and Manatee Counties to submit a bid on the 2017 World Rowing Championships at Nathan Benderson Park. If awarded the games, the two‐county area would represent the United States (Previous games held in U.S. in 1995 in Indianapolis). Hosting the 2017 Championships will no doubt put our region on the world stage, and will bring the most prestigious and highest economic demographics in international sports. Based upon the attendance at the 2012 World Rowing Championships in Bled, Slovenia, we can expect 42,000 attendees with 1,213 athletes from over 62 nations and 973 coaches and officials. There will be 40,000 room nights generated, with teams arriving at least 8 days in advance of the competition. According to Dr. Walter Klages of Research Data Services, such attendance if held in Sarasota/Manatee Counties today would generate $12,970,000 of direct spending by athletes, coaches, officials and attendees with a total economic impact to the region of some $24,615,000. Hosting the 2017 Games would also allow us to host another significant rowing event in 2016, which will prepare our community for the World Rowing Championship in 2017. Beyond this World Championship event, Nathan Benderson Park would gain credibility and notoriety to host future rowing, kayak, canoeing, triathlons, dragon boats, wake‐boarding, that will create a much needed revenue stream for our community. There is also the expectation for Olympic Rowing Teams to train in advance of the 2016 games at not only Nathan Benderson Park but also at Ft. Hamer Training Center in Parrish. It is extremely important that we look at this investment as a venue branding opportunity and the long‐ term impact the aquatic center (Nathan Benderson Park) will provide to our community. It is also important to acknowledge the 20 million dollar investment that Sarasota invested in the aquatic center (tourist development dollars) and an additional $5 million from the State of Florida, by which these capital investments confirm a strong commitment, realizing the value it brings to not only our two‐ county area, but to the State of Florida as well. Both communities have also preached the importance of regionalism, and there is no better time than now to showcase a regional partnership, a partnership that can truly and effectively impact our hospitality industry, job creation, future real estate transactions, new business opportunities, and increase sales revenue that will ultimately enhance our quality of life in our community. This is the kind of domino effect that many communities seek, but don’t have the unique assets like ours to fulfill those needs. With this unique commitment, the investment will return to us in the way of many future opportunities, while at the same time, showcasing our abilities to effectively partner with our neighbors that will hopefully build upon future partnerships between the two counties. With this event representing the
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U.S., we will seek monetary support from the State of Florida and national grant opportunities and corporate sponsorships so that we can reduce our financial liability. The time is now for all of us to step up and partner like never before so that we can grab onto this opportunity, an opportunity that will benefit both communities for many years to come. Let us all be a part of something special. Additional background information: • All budgeted monies for this bid process are being split equally by the Bradenton Area CVB and the Visit Sarasota CVB. • Nathan Benderson Park is owned by Sarasota County government, and is functioning as a multi‐ purpose aquatic center and community park.
• Over the past three years, Sarasota County Government has already budgeted $250,000 to facilitate regattas at Nathan Benderson Park. • Two years ago, Sarasota County utilized a percentage of the 5 th penny tourism tax to finance the horizontal infrastructure and expansion of the lake to meet World Championship standards for rowing events. Project budget: $20,000,000 • The State of Florida, during last year’s session, granted Sarasota County $5,000,000 for horizontal infrastructure, to include a wave attinuator system (limits waves on the lake for competitive fairness). • Manatee County Government is providing a great deal of sweat equity for logistical requirements over the next several years. • The host communities will be branded Sarasota‐Bradenton , with all brand elements being showcased in the marketplace throughout the next 4+ years. • This event will not only bring athletes and coaches world‐wide, but will also bring a high demographic corporate clientele, former rowers from top universities/colleges will want to support rowing in the U.S. by hosting alumni parties/gatherings during the World Championships. This clientele are likely to stay at our island properties. • Throughout this 4.5 year program, all other tourism‐related marketing and promotional programs will not be compromised due to budget stabilization and a healthy reserve account.
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• A non‐profit organization (Suncoast Aquatic Nature Center Association) has been established to oversee the day‐to‐day operation of Nathan Benderson Park, and a memorandum of understanding will be executed with Sarasota County within the next few months. The Board consists of community leaders for both Sarasota and Manatee Counties. • Suncoast Aquatic Nature Center Association (SANCA) Board Members include: Paul Blackketter, CEO of Suncoast Aquatic Nature Center Association (SANCA) o Extensive background in both the US Army and Urban Planning o Holds a B.A. in Urban Planning, University of South Florida o Teamed up with the local community, Federation of Int’l. Rowing, US Rowing, US Canoe & Kayak, US Triathlon to develop one of the top rowing and sporting designations in the world – Nathan Benderson Park Randy Benderson, President & CEO of Benderson Development o One of the largest private commercial real estate developers in the U.S. Robert J. Delaney, Owner, Delaney Consultants o Leadership Consultant, Trainer, and Public Speaker. o Recognized as one of the NBA’s most respected referees. o Holds the following degrees: M.A. in Leadership – St. Mary’s College of California; and a B.S. in Criminology – New Jersey City University. o Author of several books; including the critically‐acclaimed Covert: My Years Infiltrating the Mob; and Surviving the Shadows...A Journey of Hope into Post Traumatic Stress. Bill Robinson, President & Co‐Owner of Fit2Run o Formerly: President/Owner – Robby’s Sports; GM – Champs Sports; Owner – The Treehouse ($12,000,000 landscape distribution centers sold to John Deere where it grew into a $300,000,000 business). o Developer – The Loop of Northwest Bradenton (a private, gated home community). o Owner, The Treeleader (a 300 acre landscape business in Manatee County). o Founder – Robinson Preserve Park. Ron Shapo o Formerly an accountant/bank director; now an Attorney, whose legal career has spanned more than 40 years. o Has the ability to utilize the combination of accounting and legal background to evaluate business and financial issues. o Holds the following degrees: B.B.A., Cum Laude, Accounting and Government, University of Miami; J.D., Cum Laude, University of Miami Advisors to the SANCA Board: Ed Hunzeker, Manatee County Administrator Randall Reid, Sarasota County Administrator
World Rowing Championship ‐ 2017 FY2013 – FY2017 Budgets
Budget for FY2013 (Bradenton CVB’s portion) • FISA Meetings in Lausanne, Switzerland – November, 2012
$8,000
$3,000
$7,000
$50,000
$10,000
$26,000
$6,000
Attendees from Manatee County: Elliott Falcione, BACVB (Marketing & Promotion) Dan Schlandt, Manatee County Asst Co. Admin. (Finance) Ron Schulhofer, Manatee County Public Works (Transportation/Logistics) Attendees from Sarasota: Nicole Rissler, Visit Sarasota CVB LeeAnn Lowry, Dep. Co. Admin., Sarasota County Bob Whitford, Sarasota Parks & Rec. Attendee from Nathan Benderson Park: Paul Blackketter, Suncoast Aquatic Nature Center Association (SANCA)
• FISA Congress Meeting in Copenhagen, Denmark – February, 2013 Attendee: Elliott Falcione, BACVB Rationale: Members from both CVB’s and Paul Blackketter to attend to network and pitch our venue to World Rowing Championship decision‐makers.
• World Cup in Sydney, Australia – March, 2013
Attendee: Ron Schulhofer, Manatee County Public Works (Transportation/Logistics) Rationale: The Manatee County rep will be charged with analyzing the transportation and overall community responsibilities required at the World Cup in Sydney. The knowledge gained at these games will help us prepare and budget for the anticipated 2017 World Championships at Nathan Benderson Park.
• Advertising for Humanity Brand Development Grant Program
Rationale: This unique Grant Program will be utilized to develop the aquatic center brand and strategies that relate to marketing and promotions for not only the World Rowing 2017 event, but for the overall center. This is a $150,000 Grant that must be matched dollar for dollar, and will be split three ways with our investment at $50,000. ** Sarasota CVB and Suncoast Aquatic Nature Center Association (SANCA) have also committed $50,000 each.
• FISA Officials visit Nathan Benderson Park/community – April, 2013 Rationale: Four (4) FISA officials will visit the venue and our two‐county area to inspect the destination attributes. The bidding city is required to pay for travel costs.
• Final Bid Submission – May, 2013
Rationale: A total of $52,000 is required by FISA for final bid submission. This submission allows us to present the bid for the 2017 World Championship in July in Lucerne, Switzerland.
• World Cup in Eton, United Kingdom ‐ June 21‐23, 2013
Attendee: Dan Schlandt, Manatee County Asst Co. Admin. – Finance Sarasota CVB will send a representative as well. Rationale: Meet with FISA members to showcase our venue development, and to provide a status update of our plans for World Rowing Championships in 2017.
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• FISA Congress Bid Presentation in Lucerne, Switzerland – July, 2013
$13,000
$24,000
$65,000
$65,000
Attendees: Elliott Falcione, BACVB 2 Manatee County officials 1 Bradenton City Official Rationale: To make our official bid presentation o the FISA Congress. Strong two‐ county governmental support is essential for the presentation. Sarasota County will also send a team of officials.
• Bid Award in Chungiv Korea – September, 2013
Attendees: Elliott Falcione, BACVB 3 Manatee County officials Sarasota officials will also be in attendance. Rationale: This trip would be required by FISA Congress if we are awarded the 2017 World Rowing Championships. This trip would also give the Manatee officials the opportunity to clearly understand the community impact of the World Rowing Championships.
• Payment of first year of the commercial rights package
Rationale: FISA conveys the rights to sell sponsorships for the event so that we can apply these revenues to our operating budget.
• 2017 World Rowing Championship Host Fee – September, 2013
Rationale: The host fee will be required by the FISA Congress when we are awarded the 2017 World Rowing Championships.
TOTAL FY2013 Bradenton CVB BUDGET: $277,000 (Sarasota will budget $277,000)
Budget for FY2014 (Bradenton CVB’s portion) • FISA officials visit Nathan Benderson Park
$10,000
$12,500
$32,500
$96,935
Rationale: The FISA officials will visit the aquatic center and communities in order to monitor the construction operation and overall development of the event planning.
• Delegation travel costs to 2 world rowing events (1 Manatee rep)
Rationale: Manatee will send 1 representative to each event for logistical planning and to promote our games in 2017. ** Sarasota County will also send 1 representative.
• Payment of second year of the commercial rights package
Rationale: FISA conveys the rights to sell sponsorships for the event so that we can apply these revenues to our operating budget.
• Set aside for guarantee of the maximum host TV production cost
Rationale: Required payment for the television production costs that will convey the rights to use so that we can re‐sell these rights to a U.S. Network.
TOTAL FY2014 Bradenton CVB BUDGET $151,935 (Sarasota will budget $164,435)
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Budget for FY2015 (Bradenton CVB’s portion) • FISA officials visit Nathan Benderson Park
$10,000
$12,500
$32,500
Rationale: The FISA officials will visit the aquatic center and communities in order to monitor the construction operation and overall development of the event planning.
• Delegation travel costs to two world rowing events
Rationale: Manatee will send 1 representative to each event for logistical planning and to promote our games in 2017.
• Payment of third year of the commercial rights package
Rationale: FISA conveys the rights to sell sponsorships for the event so that we can apply these revenues to our operating budget.
• Potential Event Hosting Fee for 2016 World Cup at Nathan Benderson Park
$30,000 Est.
Rationale: This will be a test event for both communities to assure we are prepared for the 2017 games. This test event will be a third of the size as the 2017 World Championships.
• Set aside for guarantee of the maximum host TV production cost
$96,935
Rationale: Required payment for the television production costs that will convey the rights to use so that we can re‐sell these rights to a U.S. Network.
TOTAL FY2015 Bradenton CVB BUDGET $181,93 5 (Sarasota will budget $194,435)
Budget for FY2016 (Bradenton CVB’s portion) • FISA officials visit Nathan Benderson Park
$15,000
$17,500
$32,500
Rationale: The FISA officials will visit the aquatic center and communities in order to monitor the construction operation and overall development of the event planning.
• Delegation travel costs to two rowing events
Rationale: Manatee will send 1 representative to each event for logistical planning and to promote our games in 2017.
• Payment of fourth year of the commercial rights package
Rationale: FISA conveys the rights to sell sponsorships for the event so that we can apply these revenues to our operating budget.
• Potential Event Hosting Fee for 2016 World Cup at Nathan Benderson Park
$10,000 Est.
Rationale: This will be a test event for both communities to assure we are prepared for the 2017 games. This test event will be a third of the size as the 2017 World Championships.
• Set aside for guarantee of the maximum host TV production cost
$96,935
Rationale: Required payment for the television production costs that will convey the rights to use so that we can re‐sell these rights to a U.S. Network.
TOTAL FY2016 Bradenton CVB BUDGET $171,935 (Sarasota will budget $189,435)
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Budget for FY2017 (Bradenton CVB’s portion) • FISA officials visit Nathan Benderson Park
$50,000
Rationale: The FISA officials will visit the aquatic center and communities in order to monitor the construction operation and overall development of the event planning.
• Delegation travel costs to two rowing events
$12,500
Rationale: Manatee will send 1 representative to each event for logistical planning and to promote our games in 2017.
• Payment of fifth year of the commercial rights package
$162,500
Rationale: FISA conveys the rights to sell sponsorships for the event so that we can apply these revenues to our operating budget.
• Set aside for guarantee of the maximum host TV production cost
$96,935
Rationale: Required payment for the television production costs that will convey the rights to use so that we can re‐sell these rights to a U.S. Network.
TOTAL FY2017 Bradenton CVB BUDGET $321,935 (Sarasota will budget $334,435)
Total est. budget for World Rowing Event: $1,104,740 (Bradenton CVB’s portion)
Total est. budget for World Rowing Event: $1,159,740 (Sarasota CVB’s portion)
