Chief Congress - 13th B2B Marketers’ series event

World B2B Marketing Chief Congress 2016 B2B Modern Marketers Shanghai, China Jan. 20/21/22 2016 Artist vs. Scientist - Maturity Speaks Louder Renaissance 400+ Senior B2B Marketers 105+ Featured Speakers 95+ Plenary Sessions 50+ B2B Industries 10+ Prominent Keynotes (Day 1) 6+ Concurrent Tracks (Day 2/3)

Shanghai Pudong Hotel

Track A Marketing Artist Track B Business Support Track C Old-School Track D Marketing Avenger Track E Marcom & PR Track F CMO Study Track G Marketing Scientist Track H Marketing Maturity Track I New-School Track J Marketing Automation Track K Marketing Mix Track L CMO Agenda

Organized by Business Socialization Platform

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World B2B Marketing Chief Congress 2016 B2B Marketers Series Events: 1st B2B Marketers’ series event - Demand Generation Forum China 2012, March 22&23 2nd B2B Marketers’ series event - Leads Lifecycle Management China Forum 2012, June 21&22 3rd B2B Marketers’ series event - Neo B2B Marketers Asia Summit 2012, Sep 20&21 4th B2B Marketers’ series event - B2B Marketing Chief Congress 2013, Jan 24&25, 2013 5th B2B Marketers’ series event - B2B Content Marketing Asia Roundtable 2013, April 25&26, 2013 6th B2B Marketers’ series event - B2B Technology Marketer Asia Roundtable 2013, July 11&12, 2013 7th B2B Marketers’ series event - B2B Social Media Marketing Asia Roundtable 2013, Sep 25&26, 2013 8th B2B Marketers’ series event - B2B Professional Service Marketing Asia Roundtable 2013, Oct 24&25, 2013 9th B2B Marketers’ series event - B2B Marketing Chief Congress 2014, Jan 15/16/17 10th B2B Marketers’ series event - B2B Demandgen Summit 2014, May 22&23, 2014 11th B2B Sale’s Series Event - B2B Sales Symposium 2014, Sep 11&12, 2014 12th B2B Marketer’s series event - World B2B Marketing Chief Congress 2015, Jan 28/29/30 13th B2B Marketer’s series event - World B2B Marketing Chief Congress 2016, Jan 20/21/22

Confirmed Speakers

Mr. Jonathan Geldart Executive Director Markets Development Grant Thornton International (UK) Mr. Francesco Muggeri Commercial Marketing Director Industrial & Power Group, Greater China & South Asia Region, STMICROELECTRONICS

Mr. Mats Harborn Executive Director Scania

Ms. Angela Wang Deputy General Manager – Marketing Giti Tire

Mr. BK Ooi Sales & Marketing Director Kendrion (Malaysia)

Dr R L Bhatia Chief Patron CMO Asia

Ms. Sunny Gong General Manager ODU Connector Systems

Mr. Jingwei Liu VP, Services Sales and Marketing Valmet

Mr. Paul Ross Vice President,Marketing and Strategic Partnerships Alcatel-Lucent

Mr. Graham Norris Communications Director American Chamber of Commerce in China

Ms. Cindy Luo Marketing Director Fischer

Mr. Bill Yue Director Asia Communications Texas Instruments Mr. Gordon Tsu Managing Consultant, elekungfu.com & VP, Global ConsignIndex

Ms. Tessy Tao Marketing Communications Leader, Corporate Communications, Asia Celanese Mr. Eric Xiao Associate Director, Marketing & Communications, Central China PricewaterhouseCoopers Mr. Jim Smith Vice President - Asia Pacific Saint-Gobain Performance Plastics

Mr. David Dai Director, Sales and Support, Greater China Datacolor Mr. William Qu Commercial Director, Controls Power Management Asia Sensata Technologies

Mr. Tenny Lam Business Leader, APAC Pearson English

Mr. Stephen Shen Regional Manager Erco

Ms. Rebecca Liu Marketing Director Wuerth

Ms. Jessie Jiang General Manager Hill-Rom

Mr. Lawrence Wang Social Media & Digital Director AIG

Ms. Joyce Zhou Marketing Director China MCO Unilever Food Solutions

Mr. Gordon Chen Marketing Director Leica Microsystems

Ms. Grace Wang Vice President Epcos

Mr. Weiwei Gu Vice President Pactera

Mr. Richard Hui VP, Global Sales Cabot Microelectronics

Mr. Joe Liu Vice General Manager Bridges Intelligent Technology /Dalitek

Mr. Luke Qian CMTO SINObase

Ms. Jia Ma Marketing & Communication Director Capgemini Mr. Bo Lu Marketing & Development Director Sinorgchem Ms. Cindy Zhang Head of Corporate and Marketing Communications Stora Enso Mr. Leon Liao General Manager Ecosystem Innovation Haier Ms. Evelyn Zhou Regional Marketing Director, Greater China & SRIM PTC Mr. Scott D. Williams Vice President of Programs & Services The American Chamber of Commerce in Shanghai Mr. Alkin Wang Head of Corporate Strategy & Marketing Osram Ms. Eva Lee Associate Director Marketing & Communications Colliers

Mr. William Zhang Marketing Director Honeywell UOP (Former)

Ms. Ida Wang Marketing Manager, China Emerging Region & Private Hospital Medtronic Mr. Albert Yuan Director, Industrial Product Management TE Connectivity Mr. Winston Wu Head of Communications and Policy Affairs Medtronic Inc.

Ms. Anna H. Griffin Senior Vice President CA Technologies (U.S.A) Mr. Klaus Scholz Head of Business Development MI Technologies, Inc (U.S.A)

Ms. Amy Qian BD & Marketing Director Coesia (Former)

Mr. Stuart Kelly Asia Marketing Manager Saint Gobain PPL Bearings

Mr. George Lee APAC Communication Director Global ConsignIndex

Mr. Giorgio Fortunato Regional Marketing Director, Asia Pacific & China Vestas Asia Pacific & China Ms. Melissa Brown Head of Marketing – International TELSTRA Mr. Chun Yin Mak Vice President / Senior Partner - Interactive Experience and Mobile Leader IBM Global Business Services, Greater China Group Mr. George Song VP, Commercial Lead – Asia Polymer Group Inc Ms. Zoe Lou Managing Director Cisco System Ms. Ruiping Dong VP & Director of External Affairs Xylem

Mr. Victor Yu Regional Commercial Manager Performance Chemicals Asia Pacific Mr. Leon Ye Sales Training & Development Manager Henkel APAC

Ms. Tinna Tian Vice President Marketing and Products DIH Med Mr. Yale Mao Senior Marketing Manager Corporate Communications BASF

Ms. Amy Wang Head of Marketing Thermo Fisher

Ms. Juliette Hu PR Manager – Digital Continental Tires

Mr. Luca Destefanis Enterprise Marketing Leader IBM Asia Pacific

Mr. Qi Wang Marketing Director Markem Imaje Co (Former)

Mr. Rocky Zhou Country Marketing Leader Videojet

Mr. Wilson Ni Vice President ASIMCO

Mr. James Du CMO Dezan Shira & Associates

Mr. Bo Yang Marketing Director Buhler Ms. Christina Zhang Director of Product Management Appliance TE Connectivity

Ms. Lucia Zhu Marketing Director Bracco Sine Pharmaceutical Corp. Ltd Ms. Adele Zhang Marketing, Strategy & Planning Director SCHOTT AG

Mr. Henry Yuan Marketing Director Xylem

Ms. Chloe Wu Marketing Director, Asia Septodont

Ms. Julia Zheng Marketing Director eSOON

Mr. Tom Cheng Residential & Wiring Devices Division Leader Eaton

Mr. Jack Wang Head of Marketing F5 Networks

Mr. Wallace Zhang Head of Sales & Marketing PHILIPS Ultrasound

Mr. Sullivan Zhou Marketing Director RET Ms. Tammy Hu Head of Marketing Jones Lang Lasalle

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World B2B Marketing Chief Congress 2016 Jan. 20/21/22, 2016, Shanghai, China B2B Modern Marketers Artist Vs. Scientist - Maturity Speaks Louder

Confirmed Speakers

Ms. Rowena Wang Head of Communications Covestro (formerly: Bayer MaterialScience)

Mr. Yoann DELWARDE Head of Sales & Marketing BASSETTI China

Mr. Thomas Liang Sales Director Wirtgen

Ms. Winnie Ng Director - Marketing Communications & eBusiness, Asia Emerson Climate Technologies

Ms. Jacquelyn Wu Marketing Director Campbell Swire

Ms. Rachel Shen Vice President ISM China (Former)

Ms. Ada Suen Head of Communications, Asia Aedas

Ms. Sharon Shi Marketing Director LUCIS TECHNOLOGIES

Ms. Helen Shi Asia Pacific Business Communication Director Dow Chemical Mr. Wallace Bie China & South-east Asia Marketing Manager Comau Ms. Nancy Ding Enterprise Marketing Lead M&O, GCR Microsoft

Ms. Sherry Xiao Head of Sales & Marketing Molecular Diagnostics

Ms. Wendy Liu Head of Marketing Edwards Life Sciences

Ms. Anna Chan Marketing Director Akamai

Mr. Yusong Miao Marketing Director Johnson Controls Power Solutions

Ms. Carol Huang Senior Director, Communication and Public Affairs VIA Technology Group

Ms. Lili Wang Director of Corp Branding and Communications DSM

Ms. Min Lu General Manager Kingchem

Ms. Doris Du Sr. Director, Marketing & Strategic Planning, APAC Honeywell Aerospace Mr. Vincent Lee Digital Marketing Leader, Asia Pacific Dow Chemicals

Mr. Jackie Yang Strategy & Marketing Director Xingda Steel Tyre Cord

Mr. Lintao Zhang Domestic Sales General Manager Noark Electric

Mr. Jason Dong Head of BD & Marketing Leoni Cable

Mr. Joseph Jia Deputy General Manager CP Guojian Pharmaceutical

Ms. Francis Li Director, Corporate Marketing & Communications CapitaLand

Mr. Walter Min Sales & Marketing Director Robertshaw

Mr. Royce Hua External Communication Director GE

Ms. Ivy Liu Experienced B2B Marketing Expert

Introduction

Background: “In June2014, Oracle commissioned Forrester Consulting to evaluate marketing’s maturity in targeting, engagement, conversion, analysis, and technology—the areas in which modern marketers most need to excel to engage their more capable and sophisticated buyers. A Modern marketer go through the stage from Novice, Developing, Experienced to Modern marketers. The study discovered strong correlation between modern marketing practices and business success. Companies that embrace modern marketing processes outperform peers and competitors on key business performance indicators, including revenue growth, market share, and workplace excellence.”

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In 2015, 3rd World B2B Marketing Chief Congress we discuss more on defining the ideal modern marketers in terms of targeting, engagement, conversion, analysis, and technology. In 2016, 4th World B2B Marketing Chief Congress, we will invite more experts to share with audience that the success roadmap of being a modern marketer due to your marketing maturity.

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World B2B Marketing Chief Congress 2016 Jan. 20/21/22, 2016, Shanghai, China DAY 1 Sessions (Plenary Keynotes) 0830

Who should attend?

Welcome: B2B Marketing Review 2015 Session 1 (Keynote): Refine and evolve marketing practices to better understand and serve your clients Speaker: Ms. Anna Griffin, Senior Vice President, CA Technologies Session 2 (Keynote): Corporate communication as a lever to protect and manage the company’s reputation by seizing the right opportunities Speaker: Mr. Mats Harborn, Executive Director, Scania Tea Break & Networking Session 3 (Keynote): "Striking a fine balance between B2B and B2G Marketing: the case of wind energy" Speaker: Mr. Giorgio Fortunato, Regional Marketing Director, Asia Pacific & China, Vestas Asia Pacific & China Session 4 (Debate): B2B Modern Marketer: Artist Vs. Scientist

1230

(2) Technology and Equipment: - Semiconductor - Electronic & Electronic Session 5 (Keynote): The importance of culture in branding for B2B modern marketing Manufacturing Construction Speaker: Mr. Jonathan Geldart, Executive Director - Markets Development, Grant - Auto & Spare Parts - Security Thornton International Ltd - Infrastructure - Machinery - Engineering Tools Session 6 (Keynote): Build a New System of Engagement - Telecom Speaker: Mr. Chun Yin Mak, Vice President / Senior Partner - Interactive Experience and - High-Technology - Information Mobile Leader, IBM Global Business Services, Greater China Group Technology - Medical Devices - Electronics Tea Break & Networking - Computer Software - Industrial Automation - E-Commerce Session 7 (Keynote): Fighting commoditisation in fast markets - Others

Luncheon & Networking

Speaker: Mr. Francesco Muggeri, Commercial Marketing Director, Industrial & Power Group, Greater China & South Asia Region, STMICROELECTRONICS Session 8 (Keynote): Internet of Everything – Opportunity for Marketers Speaker: Ms. Zoe Lou, Managing Director, Cisco System

Session 9 (Keynote): How to transfer the marketing team from cost center to revenue center? Speaker: Mr. Bill Yue, Director, Asia Communications, Texas Instruments 1700

B2B Categories: (1) Industrial Product and Raw Materials: - Building Materials - Specific Chemical - fragrance and flavor - Polymer - Mining & Energy - Oil & Gas - Water Management - Plastics - Health Nutrition and Materials - Refrigerant - Coatings - Paper - Pharmaceuticals - Biotechnology - Renewables & Environment - Other

End: Remark & Summary

(3) Professional Service: - Management Consulting - Industrial Advisory - Outsourcing - Insurance - Banking & Accounting - Commercial Real Estate - Others

B2B Marketers that are in charge of: - Leads generation - Demand generation - Market communication - Public relationships - Corporate branding - Database marketing - Product marketing - Channel marketing - SEO & SEM - Web marketing - Social media marketing - Event marketing - Account marketing - Leads management - CRM - Integrated Marketing - Content marketing - Digital marketing - Real-time marketing - Email marketing Functionality: - Strategic Marketing - Marketing communication - Brand engagement - Field marketing - Leads /Demand generation - Digital / Social media - Corporate PR - Content marketing - Innovative marketing - Factory /Product Marketing - Market Intelligence - Email /Database Marketing - SEO/SEM - CRM/LLM Strategy - Innovative Marketing - Integrated Marketing - Channel Marketing

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For Cocktail, Dinner, Luncheon, and other sponsorship opportunities, please contact us at 0086.21. 5631 3008 or [email protected]

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World B2B Marketing Chief Congress 2016 Jan. 20/21/22, 2016, Shanghai, China DAY 2 Morning Sessions &Topics ( Jan 21st/Thursday) 0900 Morning Registration Track A Be Scientist

Track B Business Support

Track C Old-School

A1: Optimizing industrial value chain based on big data analytics

B1: How to create a demand generation model that aligns with business objectives

Speaker: Ms. Sherry Xiao, Head of Sales & Marketing

Speaker: Ms. Tinna Tian, VP, Speaker: Mr. Royce Hua, Marketing & Product External Communication Director

A1: DuPont

B1: DIH MEd

A2: “Market visibility” to B2: Understand your help company to build up business first, then more customer contacts for we discuss about marketing upcoming digital campaigns Speaker: Mr. Gordon Chen, Marketing Director

Speaker: Ms. Adele Zhang, Marketing, Strategy & Planning Director

A2: Leica Microsystems

B2: SCHOTT AG

C1: Resonating with your audience how to create different ways to touch them and generate leads?

C1: GE C2: Professional Services Companies: Thought-leadership Marketing – Turn” interests” to “leads” Speaker: Ms. Tammy Hu, Head of Marketing

C2: Jones Lang Lasalle

Track D Marketing Avenger

Track E Marcom & PR

D1: B2B Marketers upgrade E1: Brand Promotion and to modern: how much need Crisis Management for TNC to be improved? Speaker: Ms. Rebecca Liu, Marketing Director

D1: Wuerth

Speaker: Ms. Carol Huang, Senior Director, Communication and Public Affairs

E1: VIA Technology Group

Speaker: Ms. Wendy Liu, Head of Marketing

Speaker: Ms. Chloe Wu, Marketing Director, Asia

Speaker: Ms. Ida Wang, Marketing Manager, China Emerging Region & Private Hospital

D2: Edwards Life Sciences

Speaker: Mr. Lintao Zhang, Domestic Sales General Manager

Speaker: Mr. Sullivan Zhou, Speaker: Mr. Jingwei Liu, VP, Speaker: Mr. Tom Cheng, Services Sales and Residential & Wiring Devices Marketing Director Marketing Division Leader

B4: Collaborative Communications for Business Growth

C4: Marketing channel strategy: the combination with traditional and new marketing channel to generate more leads Speaker: Ms. Helen Shi, Asia Speaker: Ms. Lucia Zhu, Pacific Business Marketing Director Communication Director

A4: Bravou Technologies

B4: Dow Chemical

C4: Bracco Sine

D3: Innovation for your products in electronic industry: who should take responsible for it?

E2: Septodont

Speaker: Ms. Jia Ma, Marketing & Communication Director

A4: How do we segment the market and establish successful Go-to-market strategy for maximum growth? Speaker: Ms. Lynn Yang, Marketing Director

F1: Ambassador Global LLC F2: To Die or Survive? Medical MNC Marketing Strategy Practice in China Private Hospital Sector

C3: The strategic formula for marketing campaign conversion success with leads generation

C3: Valmet

Speaker: Ms. Stella Zhao, CMO

E2: Branding Strategy in Medical Device Industry

B3: The DMU (Decision Making Unit) on B2B business

B3: Noark Electric

F1: Why the data-driven CMO is winning in new age

D2: The ever encroaching Value segment – a war between MNCs and Domestic firms

A3: Creating analytics-driven marketing strategy to trace the client behavior

A3: Capgemini

Track F CMO Study

E3: How corporate culture communication enhance branding

E3: RET

D3: Eaton

F2: Medtronic F3: Globally of China Auto Parts industry

Speaker: Mr. Wilson Ni, Vice President

F3: Asimco

D4: How B2B survive & fly in O2O age?

E4: A case of integration communications in Medtronic?

F4: Managing Marketing teams in a matrix organisation

Speaker: Ms. Amy Wang, Head of Marketing

Speaker: Mr. Winston Wu, Head of Communications and Policy Affairs

Speaker: Mr. Jim Smith, VP, Marketing - AP

D4: Thermo Fisher

E4: Medtronic Inc.

F4: Saint - Gobain

Tracks (Day 2) Track A Marketing Artist Track B Business Support Track C Old-School Track D Marketing Avenger Track E Marcom & PR Track F CMO Study

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World B2B Marketing Chief Congress 2016 Jan. 20/21/22, 2016, Shanghai, China DAY 2 Afternoon Sessions &Topics ( Jan 21st/Thursday) 1230 Luncheon & Networking Track A Be Scientist

Track B Business Support

A5: Transfer Sales-Driven to B5: How to develop Marketing-Driven data Go-To-Market Strategy in dynamic competitive market to grow business Speaker: Ms. Christina Zhang, Director of Product Management Appliance

Speaker: Mr. Tenny Lam, Business Leader, APAC

A5: TE Connectivity

B5: Pearson English

Track E Marcom & PR

Track F CMO Study

Track C Old-School

Track D Marketing Avenger

C5: Email leads nurturing program: strategically craft one program so it has a clear beginning, middle, and end Speaker: Mr. Klaus Scholz, Head of BD, Global

D5: Wechat Marketing: Official Accounts or Service Accounts? Which one is more effective?

E5: Marketing & CSR case study

Speaker: Ms. Ivy Liu, Experienced B2B Marketing Expert

Speaker: Dr R L Bhatia, Chief Speaker: Ms. Amy Qian, BD Patron & Marketing Director

C5: MI Technologies

D5

F5: A proven, strategic model for successful B2B marketing

F5: Coesia

E5: CMO Asia

A6: Data-Driven Marketing. B6: Go beyond the leads C6: How to promote B2B Why and How? generation: sales are hungry product to B2C market? for more qualified deals

D6: Innovation for your products in manufacturing industry: who should take responsible for it?

E6: Influencer engagement: F6: CMO &CEO: Evolving Role of Marketing in the From mass to individual New Age as Revenue Center communication

Speaker: Speaker: Mr. Scott Williams, Speaker: Ms. Marie Mr. Luca Destefanis, Vice President of Program & POMMIER de SANTI, Group Manager - Consumer & Enterprise Marketing Leader Services Industrial Applications Specially Polyamides R&D B6: The American Chamber A6: IBM C6: Arkema of Commerce in Shanghai

Speaker: Mr. Kevin Wang, Marketing Director

Speaker: Mr. Joe Liu, Vice General Manager

A7: From content-driven data to data-driven content: Analyze what content your client want

D7: How to drive business growth through Industry vertical marketing in a Product/Application oriented Company? Speaker: Mr. Henry Yuan, Marketing Director

B7: Account-based nurturing is critical to your marketing strategy

Speaker: Mr. Graham Norris, Speaker: Mr. Weiwei Gu, Communication Director Vice President

A7: American Chamber of Commerce in the People's Republic of China A8: Customer insight help B2B company sustainable growth Speaker: Mr. Wallace Bie, China & South-east Asia Marketing Manager

B7: Pactera

Speaker: Mr. David Dai, Director, Sales and Support, Greater China

C7: Datacolor

B8: Disruptive Selling: Success is no longer with sales solution but with insights in B2B complex relationship Speaker: Mr. Yoann DELWARDE, Head of Sales & Marketing

A8: Comau

C7: How to promote B2B product into B2C market?

B8: BASSETTI China

D6: Markem-imaje (Former)

Speaker: Mr. James Du, CMO

E6: Bridges Intelligent Technology (Dalitek)

F6: Dezan Shira

E7: What makes a good marketers - some common asked questions

F7: Modern B2B Smarketing: Is the Marketer New Sales?

Speaker: Ms. Lili Wang, Director of Corp Branding and Communications

Speaker: Ms. Nancy Ding, Enterprise Marketing Lead M&O, GCR

D7: Xylem

E7: DSM

F7: Microsoft

C8: Direct sale vs. distributor: How to select the right B2B distribution channel structure

D8: Driving Business with Marketing

E8: Power shift: how clients F8: Documenting your drive engagement competitors’ approach to seamlessly across do an in-depth assessment marketing, sales & service

Speaker: Mr. Stephen Shen, Regional Manager

Speaker: Mr. Rocky Zhou, Country Marketing Leader

Speaker: Mr. Richard Hui, VP, Global Sales

C8: Erco

D8: Videojet

E8: Cabot Microelectronics

Speaker: Ms. Doris Du, Sr. Director, Marketing & Strategic Planning, APAC

F8: Honeywell Aerospace

1730 End of Day 2 Congress

About EleKungfu EleKungfu is to become the No.1 business socialization platform in the world. At EleKungfu, professionals build up ‘live’ business card while experts and vendors are connected through best content. “active in professional community while lower business cost” [email protected]

For Cocktail, Dinner, Luncheon, and other sponsorship opportunities, please contact us at 0086.21. 5631 3008 or [email protected]

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World B2B Marketing Chief Congress 2016 Jan. 20/21/22, 2016, Shanghai, China DAY 3 Morning Sessions &Topics (Jan 22nd/ Friday) 0900 Morning Registration Track G Be Artist G1: User Experience marketing in definition, value and tool: give them something to talk about

Track H Marketing Maturity H1: Content rules: Developing a content strategy to grow your audience

Speaker: Mr. William Zhang, Speaker: Ms. Eva Lee, Marketing Director Associate Director, Marketing & Communications

G1: Honeywell UOP (Former)

H1: Colliers

Track I New-School I1: What is the impact of mobile internet on B2B marketing? Platform for transaction or vertical integration? Opportunities and pitfalls? Speaker: Mr. Victor Yu, Regional Commercial Manager, Performance Chemicals Asia Pacific

I1: Cabot Corporation

Track J Marketing Automation J1: CRM strategies for accelerating B2B pipeline growth with high-quality leads Speaker: Ms. Min Lu, General Manager

Speaker: Mr. Bo Lu, Marketing & Development Director

Speaker: Mr. Luke Qian, CMTO

Speaker: Mr. Leon Ye, Sales Training & Development Manager

G3: A case study for applying the innovative idea from B2C to develop B2B marketing effectively

H3: Rebranding your company, are you doing right as a MNC in China?

I2: SINObase

Speaker: Mr. Bo Yang, Marketing Director

Speaker: Ms. Ruiping Dong, VP &Director of External Affairs

Speaker: Ms. Tessy Tao, Marketing Communications Leader, Corporate Communications, Asia

L1: Xylem

L2: B2B Marketing in Manufacturing Industry: From Client’s Demand to Product Innovation, How to Improve It from Speaker: Mr. Sean Ye, Senior organization Infrastructure and Cluture Associate Marketing Speaker: Mr. George Song, Director VP, Commercial Lead – Asia

K2: Mercer

J2: Henkel APAC

J3: How to deepen the I3: the trend and case sharing of mobile marketing customers’ engagement and acquire their insights on in 2015-2016 social media

Speaker: Mr. Jacquelyn Wu, Speaker: Ms. Rowena Wang, Speaker: Mr. Lawrence Head of Communication Marketing Director Wang, Social Media & Digital Director

L1: Creating Shared Value – the relationship between business and communities

K2: Social media marketing via Wechat

J2: Key Account Strategy in Internet+ Age

H2: Xingda Steel Tyre Cord

K1: Social media marketing - improve your business Wechat

K1: Buhler

I2: How to create technical model of marketing to connect the future

G2: Sinorgchem

Track L CMO Agenda

J1: Kingchem

G2: Key account experience H2: Case Study: Global marketing: give the Family Strategy for B2B customer something to talk Business Growth about Speaker: Mr. Jackie Yang, Strategy & Marketing Director

Track K Modern Marketing-Mix

L2: Polymer Group Inc

K3: Integrating portfolio management into the product development process

L3: Power of C:how to communicate with consumer in a B2B2C business

Speaker: Ms. Sunny Gong, General Manager

Speaker: Ms. Angela Wang, Deputy General Manager Marketing

G3: Campbell Swire

H3: Covestro (formerly: Bayer MaterialScience)

G4: How B2B company deploy B2C consumer marketing?

H4: High performance leadership sharing in B2B marketer's practice

I4: Digital Marketing Challenges in Professional Service Industry

J4: Consumer Trends & Technology: What does this mean to marketers?

K4: B2B Business’s Sustainability Communications

L4: Teach me how! Critical skills you need to be your company’s next CMO?

Speaker: Mr. Yusong Miao, Marketing Director

Speaker: Ms. Grace Wang, Vice President

Speaker: Ms. Ada Suen, Head of Communications, Asia

Speaker: Ms. Anna Chan, Marketing Director

Speaker: Ms. Cindy Zhang, Head of Corporate and Marketing Communications

Speaker: Mr. Albert Yuan, Director, Industrial Product Management

K4: Stora Enso China

L4: TE Connectivity

G4: Johnson Controls Power Solutions

H4: Epcos

I3: AIG

I4: Aedas

J3: Celanese

J4: Akamai

K3: ODU Connector Systems

L3: GITI Tire

Tracks (Day 3) Track G Marketing Scientist Track H Marketing Maturity Track I New-School Track J Marketing Automation Track K Marketing Mix Track L CMO Agenda

For Cocktail, Dinner, Luncheon, and other sponsorship opportunities, please contact us at 0086.21. 5631 3008 or [email protected]

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World B2B Marketing Chief Congress 2016 Jan. 20/21/22, 2016, Shanghai, China DAY 3 Afternoon Sessions &Topics (Jan 22nd/ Friday) 1230 Luncheon & Networking Track G Be Artist

Track H Marketing Maturity

G5: What is love supposed H5: Operating in market to be? - Emotion Strategy in where cost is a focal point Social Media how do we seek, demonstrate and capture value? Speaker: Mr. Eric Xiao, Speaker: Mr. Stuart Kelly, Associate Director, Asia Marketing Manager Marketing & Communications, Central China

G5: PwC G6: Wechat Marketing: Official Accounts or Service Accounts? Which one is more effective?

H5: Saint-Gobain

Speaker: Ms. Ivy Liu, Experienced B2B Marketing Expert

H6: “Dancing Numbers; Singing Dashboards”: Big Data Marketing is setting the pace for marketing maturity Speaker: Mr. Paul Ross, VP, Marketing and Strategic Partnerships

G6

H6: Alcatel-lucent

Track J Marketing Automation

Track K Modern Marketing-Mix

I5: Key points in B2B social media marketing

J5: Effective dashboard for digital marketing measurement

K5: Continental integrated Football Marketing case study

L5: Creating customer-centric cultures that define the brand

Speaker: Mr. Jack Wang, Head of Marketing

Speaker: Ms. Winnie Ng, Director - Marketing Communications & eBusiness, Asia

Speaker: Ms. Juliette Hu, PR Manager – Digital

Speaker: Ms. Jessie Jiang, General Manager

I5: F5 Networks I6: Go Mobile: Creating a winning mobile marketing ecosystem Speaker: Mr. Vincent Lee, Digital Marketing Leader, Asia Pacific

I6: Dow Chemicals

J5: Emerson Climate Technologies

K5: Continental Tires

J6: TBA

K6: Lucis Technologies

L6: Osram L7: How to get involved in the sales cycle earlier enough to show the financial impact of marketing brings to the sales organization Speaker: Ms. Evelyn Zhou, Regional Marketing Director - Greater China & SRIM

H7: Driving Business with Marketing

I7: Video world is coming: short video & powerful imagery do the talking in new media

J7: Social Media KPI setting and tracking with automated tools

K7: Beyond 4Ps: How to set a marketing strategy in professional service company?

Speaker: TBA

Speaker: Mr. Rocky Zhou, Country Marketing Leader

Speaker: Ms. Cindy Luo, Marketing Director

Speaker: Mr. Walter Min, Sales & Marketing Director

Speaker: Ms. Rachel Shen, Vice President

H7: Videojet

I7: Fischer

J7: Robertshaw

K7: ISM China (Former) K8: “Think global, act local” - using the effect of strategic and tactical models to employ your strategy Speaker: Mr. BK Ooi, Sales & Marketing Director

G8: What can B2B marketing learn and apply the effective and innovation idea from B2C?

H8: Building Innovative marketing initiatives with Mobile Health Tools

I8: CapitaLand’s digital strategy in China

J8: Transfer Sales-Driven to Marketing-Driven data

Speaker: Mr. Yale Mao, Senior Marketing Manager, Corporate Communications

Speaker: Mr. Han Xiao, Marketing Director

Speaker: Ms. Francis Li, Director, Corporate Marketing & Communications, China

Speaker: Mr. Frank Liang, Head of Business Development

G8: BASF

H8: CP Guojian Pharm

I8: CapitaLand

L5: Hill-Rom

L6: Future-Proofing the J6: Creating analytics-driven K6: Entrepreneurial marketing strategy to trace marketing mix - what're the Business – Detecting and harnessing upcoming key elements? the client behavior trends, tools and technologies to stay relevant and profitable in the next digital decade Speaker: Ms. Sharon Shi, Speaker: TBA Marketing Director Speaker: Ms. Carol Qian, Senior manager, Corporate Strategy & Marketing H4 Intelligence, Asia Pacific

G7: Case study: How to promote your brand via thought leadership initiatives

G7: TBA

Track L CMO Agenda

Track I New-School

J8: ABB

K8: Kendrion

L7: PTC L8: The mandate for Real-Time, adaptive marketing: gaining competitive advantage from greater agility and predictability Speaker: Mr. Lansing Lin, Managing Director

L8: Reci Optoelectronics

1730 End of Day 3 Congress CONTENT100 – B2B Marketing KOL Gallery We’re proud to share with you the “Content100” project that is an original digital program running throughout 2015. We will interview 100 B2B Marketing Leaders from a variety of giant companies that are leading the trend instead of following. The interviews will be regularly posted online and you can visit our online project gallery to watch all of them. The interviewees are our B2B marketer members whose backgrounds are from professional service, technology & equipment as well as industrial product & components. With so many voices out there, how do you make send of it all? “Content100” is making sense so that you don’t have to.

For Cocktail, Dinner, Luncheon, and other sponsorship opportunities, please contact us at 0086.21. 5631 3008 or [email protected]

1) Call 0086.21. 5631 3008 2) Email

[email protected]

3) Apply for an invitation online www.consignindex.com/ cc2016

For B2B Marketing Leaders’ Interview: www.contentour.com

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