Chief Congress - 13th B2B Marketers’ series event
World B2B Marketing Chief Congress 2016 B2B Modern Marketers Shanghai, China Jan. 20/21/22 2016 Artist vs. Scientist - Maturity Speaks Louder Renaissance 400+ Senior B2B Marketers 105+ Featured Speakers 95+ Plenary Sessions 50+ B2B Industries 10+ Prominent Keynotes (Day 1) 6+ Concurrent Tracks (Day 2/3)
Shanghai Pudong Hotel
Track A Marketing Artist Track B Business Support Track C Old-School Track D Marketing Avenger Track E Marcom & PR Track F CMO Study Track G Marketing Scientist Track H Marketing Maturity Track I New-School Track J Marketing Automation Track K Marketing Mix Track L CMO Agenda
Organized by Business Socialization Platform
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About Global ConsignIndex Global ConsignIndex is a professional B2B marketing and communication service provider in Asia Pacific region. We focus on B2B demand generation through event recruitment program, B2B content communication through OnDemand online communication program, B2B Go-to-Market (G2M) market consultancy via quantitative & qualitative analysis and leads management program via innovative business socialization platform.
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World B2B Marketing Chief Congress 2016 B2B Marketers Series Events: 1st B2B Marketers’ series event - Demand Generation Forum China 2012, March 22&23 2nd B2B Marketers’ series event - Leads Lifecycle Management China Forum 2012, June 21&22 3rd B2B Marketers’ series event - Neo B2B Marketers Asia Summit 2012, Sep 20&21 4th B2B Marketers’ series event - B2B Marketing Chief Congress 2013, Jan 24&25, 2013 5th B2B Marketers’ series event - B2B Content Marketing Asia Roundtable 2013, April 25&26, 2013 6th B2B Marketers’ series event - B2B Technology Marketer Asia Roundtable 2013, July 11&12, 2013 7th B2B Marketers’ series event - B2B Social Media Marketing Asia Roundtable 2013, Sep 25&26, 2013 8th B2B Marketers’ series event - B2B Professional Service Marketing Asia Roundtable 2013, Oct 24&25, 2013 9th B2B Marketers’ series event - B2B Marketing Chief Congress 2014, Jan 15/16/17 10th B2B Marketers’ series event - B2B Demandgen Summit 2014, May 22&23, 2014 11th B2B Sale’s Series Event - B2B Sales Symposium 2014, Sep 11&12, 2014 12th B2B Marketer’s series event - World B2B Marketing Chief Congress 2015, Jan 28/29/30 13th B2B Marketer’s series event - World B2B Marketing Chief Congress 2016, Jan 20/21/22
Confirmed Speakers
Mr. Jonathan Geldart Executive Director Markets Development Grant Thornton International (UK) Mr. Francesco Muggeri Commercial Marketing Director Industrial & Power Group, Greater China & South Asia Region, STMICROELECTRONICS
Mr. Mats Harborn Executive Director Scania
Ms. Angela Wang Deputy General Manager – Marketing Giti Tire
Mr. BK Ooi Sales & Marketing Director Kendrion (Malaysia)
Dr R L Bhatia Chief Patron CMO Asia
Ms. Sunny Gong General Manager ODU Connector Systems
Mr. Jingwei Liu VP, Services Sales and Marketing Valmet
Mr. Paul Ross Vice President,Marketing and Strategic Partnerships Alcatel-Lucent
Mr. Graham Norris Communications Director American Chamber of Commerce in China
Ms. Cindy Luo Marketing Director Fischer
Mr. Bill Yue Director Asia Communications Texas Instruments Mr. Gordon Tsu Managing Consultant, elekungfu.com & VP, Global ConsignIndex
Ms. Tessy Tao Marketing Communications Leader, Corporate Communications, Asia Celanese Mr. Eric Xiao Associate Director, Marketing & Communications, Central China PricewaterhouseCoopers Mr. Jim Smith Vice President - Asia Pacific Saint-Gobain Performance Plastics
Mr. David Dai Director, Sales and Support, Greater China Datacolor Mr. William Qu Commercial Director, Controls Power Management Asia Sensata Technologies
Mr. Tenny Lam Business Leader, APAC Pearson English
Mr. Stephen Shen Regional Manager Erco
Ms. Rebecca Liu Marketing Director Wuerth
Ms. Jessie Jiang General Manager Hill-Rom
Mr. Lawrence Wang Social Media & Digital Director AIG
Ms. Joyce Zhou Marketing Director China MCO Unilever Food Solutions
Mr. Gordon Chen Marketing Director Leica Microsystems
Ms. Grace Wang Vice President Epcos
Mr. Weiwei Gu Vice President Pactera
Mr. Richard Hui VP, Global Sales Cabot Microelectronics
Mr. Joe Liu Vice General Manager Bridges Intelligent Technology /Dalitek
Mr. Luke Qian CMTO SINObase
Ms. Jia Ma Marketing & Communication Director Capgemini Mr. Bo Lu Marketing & Development Director Sinorgchem Ms. Cindy Zhang Head of Corporate and Marketing Communications Stora Enso Mr. Leon Liao General Manager Ecosystem Innovation Haier Ms. Evelyn Zhou Regional Marketing Director, Greater China & SRIM PTC Mr. Scott D. Williams Vice President of Programs & Services The American Chamber of Commerce in Shanghai Mr. Alkin Wang Head of Corporate Strategy & Marketing Osram Ms. Eva Lee Associate Director Marketing & Communications Colliers
Mr. William Zhang Marketing Director Honeywell UOP (Former)
Ms. Ida Wang Marketing Manager, China Emerging Region & Private Hospital Medtronic Mr. Albert Yuan Director, Industrial Product Management TE Connectivity Mr. Winston Wu Head of Communications and Policy Affairs Medtronic Inc.
Ms. Anna H. Griffin Senior Vice President CA Technologies (U.S.A) Mr. Klaus Scholz Head of Business Development MI Technologies, Inc (U.S.A)
Ms. Amy Qian BD & Marketing Director Coesia (Former)
Mr. Stuart Kelly Asia Marketing Manager Saint Gobain PPL Bearings
Mr. George Lee APAC Communication Director Global ConsignIndex
Mr. Giorgio Fortunato Regional Marketing Director, Asia Pacific & China Vestas Asia Pacific & China Ms. Melissa Brown Head of Marketing – International TELSTRA Mr. Chun Yin Mak Vice President / Senior Partner - Interactive Experience and Mobile Leader IBM Global Business Services, Greater China Group Mr. George Song VP, Commercial Lead – Asia Polymer Group Inc Ms. Zoe Lou Managing Director Cisco System Ms. Ruiping Dong VP & Director of External Affairs Xylem
Mr. Victor Yu Regional Commercial Manager Performance Chemicals Asia Pacific Mr. Leon Ye Sales Training & Development Manager Henkel APAC
Ms. Tinna Tian Vice President Marketing and Products DIH Med Mr. Yale Mao Senior Marketing Manager Corporate Communications BASF
Ms. Amy Wang Head of Marketing Thermo Fisher
Ms. Juliette Hu PR Manager – Digital Continental Tires
Mr. Luca Destefanis Enterprise Marketing Leader IBM Asia Pacific
Mr. Qi Wang Marketing Director Markem Imaje Co (Former)
Mr. Rocky Zhou Country Marketing Leader Videojet
Mr. Wilson Ni Vice President ASIMCO
Mr. James Du CMO Dezan Shira & Associates
Mr. Bo Yang Marketing Director Buhler Ms. Christina Zhang Director of Product Management Appliance TE Connectivity
Ms. Lucia Zhu Marketing Director Bracco Sine Pharmaceutical Corp. Ltd Ms. Adele Zhang Marketing, Strategy & Planning Director SCHOTT AG
Mr. Henry Yuan Marketing Director Xylem
Ms. Chloe Wu Marketing Director, Asia Septodont
Ms. Julia Zheng Marketing Director eSOON
Mr. Tom Cheng Residential & Wiring Devices Division Leader Eaton
Mr. Jack Wang Head of Marketing F5 Networks
Mr. Wallace Zhang Head of Sales & Marketing PHILIPS Ultrasound
Mr. Sullivan Zhou Marketing Director RET Ms. Tammy Hu Head of Marketing Jones Lang Lasalle
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World B2B Marketing Chief Congress 2016 Jan. 20/21/22, 2016, Shanghai, China B2B Modern Marketers Artist Vs. Scientist - Maturity Speaks Louder
Confirmed Speakers
Ms. Rowena Wang Head of Communications Covestro (formerly: Bayer MaterialScience)
Mr. Yoann DELWARDE Head of Sales & Marketing BASSETTI China
Mr. Thomas Liang Sales Director Wirtgen
Ms. Winnie Ng Director - Marketing Communications & eBusiness, Asia Emerson Climate Technologies
Ms. Jacquelyn Wu Marketing Director Campbell Swire
Ms. Rachel Shen Vice President ISM China (Former)
Ms. Ada Suen Head of Communications, Asia Aedas
Ms. Sharon Shi Marketing Director LUCIS TECHNOLOGIES
Ms. Helen Shi Asia Pacific Business Communication Director Dow Chemical Mr. Wallace Bie China & South-east Asia Marketing Manager Comau Ms. Nancy Ding Enterprise Marketing Lead M&O, GCR Microsoft
Ms. Sherry Xiao Head of Sales & Marketing Molecular Diagnostics
Ms. Wendy Liu Head of Marketing Edwards Life Sciences
Ms. Anna Chan Marketing Director Akamai
Mr. Yusong Miao Marketing Director Johnson Controls Power Solutions
Ms. Carol Huang Senior Director, Communication and Public Affairs VIA Technology Group
Ms. Lili Wang Director of Corp Branding and Communications DSM
Ms. Min Lu General Manager Kingchem
Ms. Doris Du Sr. Director, Marketing & Strategic Planning, APAC Honeywell Aerospace Mr. Vincent Lee Digital Marketing Leader, Asia Pacific Dow Chemicals
Mr. Jackie Yang Strategy & Marketing Director Xingda Steel Tyre Cord
Mr. Lintao Zhang Domestic Sales General Manager Noark Electric
Mr. Jason Dong Head of BD & Marketing Leoni Cable
Mr. Joseph Jia Deputy General Manager CP Guojian Pharmaceutical
Ms. Francis Li Director, Corporate Marketing & Communications CapitaLand
Mr. Walter Min Sales & Marketing Director Robertshaw
Mr. Royce Hua External Communication Director GE
Ms. Ivy Liu Experienced B2B Marketing Expert
Introduction
Background: “In June2014, Oracle commissioned Forrester Consulting to evaluate marketing’s maturity in targeting, engagement, conversion, analysis, and technology—the areas in which modern marketers most need to excel to engage their more capable and sophisticated buyers. A Modern marketer go through the stage from Novice, Developing, Experienced to Modern marketers. The study discovered strong correlation between modern marketing practices and business success. Companies that embrace modern marketing processes outperform peers and competitors on key business performance indicators, including revenue growth, market share, and workplace excellence.”
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In 2015, 3rd World B2B Marketing Chief Congress we discuss more on defining the ideal modern marketers in terms of targeting, engagement, conversion, analysis, and technology. In 2016, 4th World B2B Marketing Chief Congress, we will invite more experts to share with audience that the success roadmap of being a modern marketer due to your marketing maturity.
For B2B Marketing Leaders’ Interview: www.contentour.com
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World B2B Marketing Chief Congress 2016 Jan. 20/21/22, 2016, Shanghai, China DAY 1 Sessions (Plenary Keynotes) 0830
Who should attend?
Welcome: B2B Marketing Review 2015 Session 1 (Keynote): Refine and evolve marketing practices to better understand and serve your clients Speaker: Ms. Anna Griffin, Senior Vice President, CA Technologies Session 2 (Keynote): Corporate communication as a lever to protect and manage the company’s reputation by seizing the right opportunities Speaker: Mr. Mats Harborn, Executive Director, Scania Tea Break & Networking Session 3 (Keynote): "Striking a fine balance between B2B and B2G Marketing: the case of wind energy" Speaker: Mr. Giorgio Fortunato, Regional Marketing Director, Asia Pacific & China, Vestas Asia Pacific & China Session 4 (Debate): B2B Modern Marketer: Artist Vs. Scientist
1230
(2) Technology and Equipment: - Semiconductor - Electronic & Electronic Session 5 (Keynote): The importance of culture in branding for B2B modern marketing Manufacturing Construction Speaker: Mr. Jonathan Geldart, Executive Director - Markets Development, Grant - Auto & Spare Parts - Security Thornton International Ltd - Infrastructure - Machinery - Engineering Tools Session 6 (Keynote): Build a New System of Engagement - Telecom Speaker: Mr. Chun Yin Mak, Vice President / Senior Partner - Interactive Experience and - High-Technology - Information Mobile Leader, IBM Global Business Services, Greater China Group Technology - Medical Devices - Electronics Tea Break & Networking - Computer Software - Industrial Automation - E-Commerce Session 7 (Keynote): Fighting commoditisation in fast markets - Others
Luncheon & Networking
Speaker: Mr. Francesco Muggeri, Commercial Marketing Director, Industrial & Power Group, Greater China & South Asia Region, STMICROELECTRONICS Session 8 (Keynote): Internet of Everything – Opportunity for Marketers Speaker: Ms. Zoe Lou, Managing Director, Cisco System
Session 9 (Keynote): How to transfer the marketing team from cost center to revenue center? Speaker: Mr. Bill Yue, Director, Asia Communications, Texas Instruments 1700
B2B Categories: (1) Industrial Product and Raw Materials: - Building Materials - Specific Chemical - fragrance and flavor - Polymer - Mining & Energy - Oil & Gas - Water Management - Plastics - Health Nutrition and Materials - Refrigerant - Coatings - Paper - Pharmaceuticals - Biotechnology - Renewables & Environment - Other
End: Remark & Summary
(3) Professional Service: - Management Consulting - Industrial Advisory - Outsourcing - Insurance - Banking & Accounting - Commercial Real Estate - Others
B2B Marketers that are in charge of: - Leads generation - Demand generation - Market communication - Public relationships - Corporate branding - Database marketing - Product marketing - Channel marketing - SEO & SEM - Web marketing - Social media marketing - Event marketing - Account marketing - Leads management - CRM - Integrated Marketing - Content marketing - Digital marketing - Real-time marketing - Email marketing Functionality: - Strategic Marketing - Marketing communication - Brand engagement - Field marketing - Leads /Demand generation - Digital / Social media - Corporate PR - Content marketing - Innovative marketing - Factory /Product Marketing - Market Intelligence - Email /Database Marketing - SEO/SEM - CRM/LLM Strategy - Innovative Marketing - Integrated Marketing - Channel Marketing
Event Opportunities For More Delegate/sponsorship opportunity, please contact Mac Su at 0086 5631 3008 or
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For Cocktail, Dinner, Luncheon, and other sponsorship opportunities, please contact us at 0086.21. 5631 3008 or
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World B2B Marketing Chief Congress 2016 Jan. 20/21/22, 2016, Shanghai, China DAY 2 Morning Sessions &Topics ( Jan 21st/Thursday) 0900 Morning Registration Track A Be Scientist
Track B Business Support
Track C Old-School
A1: Optimizing industrial value chain based on big data analytics
B1: How to create a demand generation model that aligns with business objectives
Speaker: Ms. Sherry Xiao, Head of Sales & Marketing
Speaker: Ms. Tinna Tian, VP, Speaker: Mr. Royce Hua, Marketing & Product External Communication Director
A1: DuPont
B1: DIH MEd
A2: “Market visibility” to B2: Understand your help company to build up business first, then more customer contacts for we discuss about marketing upcoming digital campaigns Speaker: Mr. Gordon Chen, Marketing Director
Speaker: Ms. Adele Zhang, Marketing, Strategy & Planning Director
A2: Leica Microsystems
B2: SCHOTT AG
C1: Resonating with your audience how to create different ways to touch them and generate leads?
C1: GE C2: Professional Services Companies: Thought-leadership Marketing – Turn” interests” to “leads” Speaker: Ms. Tammy Hu, Head of Marketing
C2: Jones Lang Lasalle
Track D Marketing Avenger
Track E Marcom & PR
D1: B2B Marketers upgrade E1: Brand Promotion and to modern: how much need Crisis Management for TNC to be improved? Speaker: Ms. Rebecca Liu, Marketing Director
D1: Wuerth
Speaker: Ms. Carol Huang, Senior Director, Communication and Public Affairs
E1: VIA Technology Group
Speaker: Ms. Wendy Liu, Head of Marketing
Speaker: Ms. Chloe Wu, Marketing Director, Asia
Speaker: Ms. Ida Wang, Marketing Manager, China Emerging Region & Private Hospital
D2: Edwards Life Sciences
Speaker: Mr. Lintao Zhang, Domestic Sales General Manager
Speaker: Mr. Sullivan Zhou, Speaker: Mr. Jingwei Liu, VP, Speaker: Mr. Tom Cheng, Services Sales and Residential & Wiring Devices Marketing Director Marketing Division Leader
B4: Collaborative Communications for Business Growth
C4: Marketing channel strategy: the combination with traditional and new marketing channel to generate more leads Speaker: Ms. Helen Shi, Asia Speaker: Ms. Lucia Zhu, Pacific Business Marketing Director Communication Director
A4: Bravou Technologies
B4: Dow Chemical
C4: Bracco Sine
D3: Innovation for your products in electronic industry: who should take responsible for it?
E2: Septodont
Speaker: Ms. Jia Ma, Marketing & Communication Director
A4: How do we segment the market and establish successful Go-to-market strategy for maximum growth? Speaker: Ms. Lynn Yang, Marketing Director
F1: Ambassador Global LLC F2: To Die or Survive? Medical MNC Marketing Strategy Practice in China Private Hospital Sector
C3: The strategic formula for marketing campaign conversion success with leads generation
C3: Valmet
Speaker: Ms. Stella Zhao, CMO
E2: Branding Strategy in Medical Device Industry
B3: The DMU (Decision Making Unit) on B2B business
B3: Noark Electric
F1: Why the data-driven CMO is winning in new age
D2: The ever encroaching Value segment – a war between MNCs and Domestic firms
A3: Creating analytics-driven marketing strategy to trace the client behavior
A3: Capgemini
Track F CMO Study
E3: How corporate culture communication enhance branding
E3: RET
D3: Eaton
F2: Medtronic F3: Globally of China Auto Parts industry
Speaker: Mr. Wilson Ni, Vice President
F3: Asimco
D4: How B2B survive & fly in O2O age?
E4: A case of integration communications in Medtronic?
F4: Managing Marketing teams in a matrix organisation
Speaker: Ms. Amy Wang, Head of Marketing
Speaker: Mr. Winston Wu, Head of Communications and Policy Affairs
Speaker: Mr. Jim Smith, VP, Marketing - AP
D4: Thermo Fisher
E4: Medtronic Inc.
F4: Saint - Gobain
Tracks (Day 2) Track A Marketing Artist Track B Business Support Track C Old-School Track D Marketing Avenger Track E Marcom & PR Track F CMO Study
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World B2B Marketing Chief Congress 2016 Jan. 20/21/22, 2016, Shanghai, China DAY 2 Afternoon Sessions &Topics ( Jan 21st/Thursday) 1230 Luncheon & Networking Track A Be Scientist
Track B Business Support
A5: Transfer Sales-Driven to B5: How to develop Marketing-Driven data Go-To-Market Strategy in dynamic competitive market to grow business Speaker: Ms. Christina Zhang, Director of Product Management Appliance
Speaker: Mr. Tenny Lam, Business Leader, APAC
A5: TE Connectivity
B5: Pearson English
Track E Marcom & PR
Track F CMO Study
Track C Old-School
Track D Marketing Avenger
C5: Email leads nurturing program: strategically craft one program so it has a clear beginning, middle, and end Speaker: Mr. Klaus Scholz, Head of BD, Global
D5: Wechat Marketing: Official Accounts or Service Accounts? Which one is more effective?
E5: Marketing & CSR case study
Speaker: Ms. Ivy Liu, Experienced B2B Marketing Expert
Speaker: Dr R L Bhatia, Chief Speaker: Ms. Amy Qian, BD Patron & Marketing Director
C5: MI Technologies
D5
F5: A proven, strategic model for successful B2B marketing
F5: Coesia
E5: CMO Asia
A6: Data-Driven Marketing. B6: Go beyond the leads C6: How to promote B2B Why and How? generation: sales are hungry product to B2C market? for more qualified deals
D6: Innovation for your products in manufacturing industry: who should take responsible for it?
E6: Influencer engagement: F6: CMO &CEO: Evolving Role of Marketing in the From mass to individual New Age as Revenue Center communication
Speaker: Speaker: Mr. Scott Williams, Speaker: Ms. Marie Mr. Luca Destefanis, Vice President of Program & POMMIER de SANTI, Group Manager - Consumer & Enterprise Marketing Leader Services Industrial Applications Specially Polyamides R&D B6: The American Chamber A6: IBM C6: Arkema of Commerce in Shanghai
Speaker: Mr. Kevin Wang, Marketing Director
Speaker: Mr. Joe Liu, Vice General Manager
A7: From content-driven data to data-driven content: Analyze what content your client want
D7: How to drive business growth through Industry vertical marketing in a Product/Application oriented Company? Speaker: Mr. Henry Yuan, Marketing Director
B7: Account-based nurturing is critical to your marketing strategy
Speaker: Mr. Graham Norris, Speaker: Mr. Weiwei Gu, Communication Director Vice President
A7: American Chamber of Commerce in the People's Republic of China A8: Customer insight help B2B company sustainable growth Speaker: Mr. Wallace Bie, China & South-east Asia Marketing Manager
B7: Pactera
Speaker: Mr. David Dai, Director, Sales and Support, Greater China
C7: Datacolor
B8: Disruptive Selling: Success is no longer with sales solution but with insights in B2B complex relationship Speaker: Mr. Yoann DELWARDE, Head of Sales & Marketing
A8: Comau
C7: How to promote B2B product into B2C market?
B8: BASSETTI China
D6: Markem-imaje (Former)
Speaker: Mr. James Du, CMO
E6: Bridges Intelligent Technology (Dalitek)
F6: Dezan Shira
E7: What makes a good marketers - some common asked questions
F7: Modern B2B Smarketing: Is the Marketer New Sales?
Speaker: Ms. Lili Wang, Director of Corp Branding and Communications
Speaker: Ms. Nancy Ding, Enterprise Marketing Lead M&O, GCR
D7: Xylem
E7: DSM
F7: Microsoft
C8: Direct sale vs. distributor: How to select the right B2B distribution channel structure
D8: Driving Business with Marketing
E8: Power shift: how clients F8: Documenting your drive engagement competitors’ approach to seamlessly across do an in-depth assessment marketing, sales & service
Speaker: Mr. Stephen Shen, Regional Manager
Speaker: Mr. Rocky Zhou, Country Marketing Leader
Speaker: Mr. Richard Hui, VP, Global Sales
C8: Erco
D8: Videojet
E8: Cabot Microelectronics
Speaker: Ms. Doris Du, Sr. Director, Marketing & Strategic Planning, APAC
F8: Honeywell Aerospace
1730 End of Day 2 Congress
About EleKungfu EleKungfu is to become the No.1 business socialization platform in the world. At EleKungfu, professionals build up ‘live’ business card while experts and vendors are connected through best content. “active in professional community while lower business cost”
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For Cocktail, Dinner, Luncheon, and other sponsorship opportunities, please contact us at 0086.21. 5631 3008 or
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For B2B Marketing Leaders’ Interview: www.contentour.com
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World B2B Marketing Chief Congress 2016 Jan. 20/21/22, 2016, Shanghai, China DAY 3 Morning Sessions &Topics (Jan 22nd/ Friday) 0900 Morning Registration Track G Be Artist G1: User Experience marketing in definition, value and tool: give them something to talk about
Track H Marketing Maturity H1: Content rules: Developing a content strategy to grow your audience
Speaker: Mr. William Zhang, Speaker: Ms. Eva Lee, Marketing Director Associate Director, Marketing & Communications
G1: Honeywell UOP (Former)
H1: Colliers
Track I New-School I1: What is the impact of mobile internet on B2B marketing? Platform for transaction or vertical integration? Opportunities and pitfalls? Speaker: Mr. Victor Yu, Regional Commercial Manager, Performance Chemicals Asia Pacific
I1: Cabot Corporation
Track J Marketing Automation J1: CRM strategies for accelerating B2B pipeline growth with high-quality leads Speaker: Ms. Min Lu, General Manager
Speaker: Mr. Bo Lu, Marketing & Development Director
Speaker: Mr. Luke Qian, CMTO
Speaker: Mr. Leon Ye, Sales Training & Development Manager
G3: A case study for applying the innovative idea from B2C to develop B2B marketing effectively
H3: Rebranding your company, are you doing right as a MNC in China?
I2: SINObase
Speaker: Mr. Bo Yang, Marketing Director
Speaker: Ms. Ruiping Dong, VP &Director of External Affairs
Speaker: Ms. Tessy Tao, Marketing Communications Leader, Corporate Communications, Asia
L1: Xylem
L2: B2B Marketing in Manufacturing Industry: From Client’s Demand to Product Innovation, How to Improve It from Speaker: Mr. Sean Ye, Senior organization Infrastructure and Cluture Associate Marketing Speaker: Mr. George Song, Director VP, Commercial Lead – Asia
K2: Mercer
J2: Henkel APAC
J3: How to deepen the I3: the trend and case sharing of mobile marketing customers’ engagement and acquire their insights on in 2015-2016 social media
Speaker: Mr. Jacquelyn Wu, Speaker: Ms. Rowena Wang, Speaker: Mr. Lawrence Head of Communication Marketing Director Wang, Social Media & Digital Director
L1: Creating Shared Value – the relationship between business and communities
K2: Social media marketing via Wechat
J2: Key Account Strategy in Internet+ Age
H2: Xingda Steel Tyre Cord
K1: Social media marketing - improve your business Wechat
K1: Buhler
I2: How to create technical model of marketing to connect the future
G2: Sinorgchem
Track L CMO Agenda
J1: Kingchem
G2: Key account experience H2: Case Study: Global marketing: give the Family Strategy for B2B customer something to talk Business Growth about Speaker: Mr. Jackie Yang, Strategy & Marketing Director
Track K Modern Marketing-Mix
L2: Polymer Group Inc
K3: Integrating portfolio management into the product development process
L3: Power of C:how to communicate with consumer in a B2B2C business
Speaker: Ms. Sunny Gong, General Manager
Speaker: Ms. Angela Wang, Deputy General Manager Marketing
G3: Campbell Swire
H3: Covestro (formerly: Bayer MaterialScience)
G4: How B2B company deploy B2C consumer marketing?
H4: High performance leadership sharing in B2B marketer's practice
I4: Digital Marketing Challenges in Professional Service Industry
J4: Consumer Trends & Technology: What does this mean to marketers?
K4: B2B Business’s Sustainability Communications
L4: Teach me how! Critical skills you need to be your company’s next CMO?
Speaker: Mr. Yusong Miao, Marketing Director
Speaker: Ms. Grace Wang, Vice President
Speaker: Ms. Ada Suen, Head of Communications, Asia
Speaker: Ms. Anna Chan, Marketing Director
Speaker: Ms. Cindy Zhang, Head of Corporate and Marketing Communications
Speaker: Mr. Albert Yuan, Director, Industrial Product Management
K4: Stora Enso China
L4: TE Connectivity
G4: Johnson Controls Power Solutions
H4: Epcos
I3: AIG
I4: Aedas
J3: Celanese
J4: Akamai
K3: ODU Connector Systems
L3: GITI Tire
Tracks (Day 3) Track G Marketing Scientist Track H Marketing Maturity Track I New-School Track J Marketing Automation Track K Marketing Mix Track L CMO Agenda
For Cocktail, Dinner, Luncheon, and other sponsorship opportunities, please contact us at 0086.21. 5631 3008 or
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3) Apply for an invitation online www.consignindex.com/ cc2016
For B2B Marketing Leaders’ Interview: www.contentour.com
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World B2B Marketing Chief Congress 2016 Jan. 20/21/22, 2016, Shanghai, China DAY 3 Afternoon Sessions &Topics (Jan 22nd/ Friday) 1230 Luncheon & Networking Track G Be Artist
Track H Marketing Maturity
G5: What is love supposed H5: Operating in market to be? - Emotion Strategy in where cost is a focal point Social Media how do we seek, demonstrate and capture value? Speaker: Mr. Eric Xiao, Speaker: Mr. Stuart Kelly, Associate Director, Asia Marketing Manager Marketing & Communications, Central China
G5: PwC G6: Wechat Marketing: Official Accounts or Service Accounts? Which one is more effective?
H5: Saint-Gobain
Speaker: Ms. Ivy Liu, Experienced B2B Marketing Expert
H6: “Dancing Numbers; Singing Dashboards”: Big Data Marketing is setting the pace for marketing maturity Speaker: Mr. Paul Ross, VP, Marketing and Strategic Partnerships
G6
H6: Alcatel-lucent
Track J Marketing Automation
Track K Modern Marketing-Mix
I5: Key points in B2B social media marketing
J5: Effective dashboard for digital marketing measurement
K5: Continental integrated Football Marketing case study
L5: Creating customer-centric cultures that define the brand
Speaker: Mr. Jack Wang, Head of Marketing
Speaker: Ms. Winnie Ng, Director - Marketing Communications & eBusiness, Asia
Speaker: Ms. Juliette Hu, PR Manager – Digital
Speaker: Ms. Jessie Jiang, General Manager
I5: F5 Networks I6: Go Mobile: Creating a winning mobile marketing ecosystem Speaker: Mr. Vincent Lee, Digital Marketing Leader, Asia Pacific
I6: Dow Chemicals
J5: Emerson Climate Technologies
K5: Continental Tires
J6: TBA
K6: Lucis Technologies
L6: Osram L7: How to get involved in the sales cycle earlier enough to show the financial impact of marketing brings to the sales organization Speaker: Ms. Evelyn Zhou, Regional Marketing Director - Greater China & SRIM
H7: Driving Business with Marketing
I7: Video world is coming: short video & powerful imagery do the talking in new media
J7: Social Media KPI setting and tracking with automated tools
K7: Beyond 4Ps: How to set a marketing strategy in professional service company?
Speaker: TBA
Speaker: Mr. Rocky Zhou, Country Marketing Leader
Speaker: Ms. Cindy Luo, Marketing Director
Speaker: Mr. Walter Min, Sales & Marketing Director
Speaker: Ms. Rachel Shen, Vice President
H7: Videojet
I7: Fischer
J7: Robertshaw
K7: ISM China (Former) K8: “Think global, act local” - using the effect of strategic and tactical models to employ your strategy Speaker: Mr. BK Ooi, Sales & Marketing Director
G8: What can B2B marketing learn and apply the effective and innovation idea from B2C?
H8: Building Innovative marketing initiatives with Mobile Health Tools
I8: CapitaLand’s digital strategy in China
J8: Transfer Sales-Driven to Marketing-Driven data
Speaker: Mr. Yale Mao, Senior Marketing Manager, Corporate Communications
Speaker: Mr. Han Xiao, Marketing Director
Speaker: Ms. Francis Li, Director, Corporate Marketing & Communications, China
Speaker: Mr. Frank Liang, Head of Business Development
G8: BASF
H8: CP Guojian Pharm
I8: CapitaLand
L5: Hill-Rom
L6: Future-Proofing the J6: Creating analytics-driven K6: Entrepreneurial marketing strategy to trace marketing mix - what're the Business – Detecting and harnessing upcoming key elements? the client behavior trends, tools and technologies to stay relevant and profitable in the next digital decade Speaker: Ms. Sharon Shi, Speaker: TBA Marketing Director Speaker: Ms. Carol Qian, Senior manager, Corporate Strategy & Marketing H4 Intelligence, Asia Pacific
G7: Case study: How to promote your brand via thought leadership initiatives
G7: TBA
Track L CMO Agenda
Track I New-School
J8: ABB
K8: Kendrion
L7: PTC L8: The mandate for Real-Time, adaptive marketing: gaining competitive advantage from greater agility and predictability Speaker: Mr. Lansing Lin, Managing Director
L8: Reci Optoelectronics
1730 End of Day 3 Congress CONTENT100 – B2B Marketing KOL Gallery We’re proud to share with you the “Content100” project that is an original digital program running throughout 2015. We will interview 100 B2B Marketing Leaders from a variety of giant companies that are leading the trend instead of following. The interviews will be regularly posted online and you can visit our online project gallery to watch all of them. The interviewees are our B2B marketer members whose backgrounds are from professional service, technology & equipment as well as industrial product & components. With so many voices out there, how do you make send of it all? “Content100” is making sense so that you don’t have to.
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1) Call 0086.21. 5631 3008 2) Email
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For B2B Marketing Leaders’ Interview: www.contentour.com
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