Why Social Media Recruiting?
It’s Your Executive Search Engine! It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING Social Media Recruitment | Web 2.0
01
www.executivestaff.in www.executivestaff.in
• Connecting personally/ professionally • Sharing information • Conducting business • Posting videos/photos • Sourcing business leads • Using as a CRM tool • Publishing blogs • Writing reviews • Answering polls/surveys • Researching information
It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
02
www.executivestaff.in
Use by Age Group 76% of 15-24 year olds 68% of 25-34 year olds 65% of 35-44 year olds 64% of 45-55 year olds 60% of 55 and over
•
Social media is a global phenomenon: • 73% of all Internet users have at least one social media account • 71% of social media users are in N.A.
It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
03
www.executivestaff.in
Consumer use and perceptions •
Social networks are more popular • 2 than email 36% of online users think more • positively about companies that blog1 17% feel more positively about companies on • soc net 20% want more communication from brands6 • 69% of online users read blogs and write product reviews1 19% read RSS feeds and tag internet content1
• • • • •
Corporate response 48% of marketing/PR professionals increased social media spend in 20093 85% of businesses participating in social media are blogging1 77% of Fortune 500 use some sort of social media tool5 44% report social media as “very important” to business/marketing strategy5
1
Forrester Research, 2008 Nielsen Online, 2009 3 CareerBuilder Internal statistics, June 2009 4 Society for New Communications Research, July 2008 5 University of Mass., Dartmouth, Financial Institution, Inc., Dec 2008 6 Anderson Analytics, 7/09 2
It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
04
www.executivestaff.in
•
It Promotes Credibility: – Brands are defined by the experiences and opinions of consumers, not necessarily what the brand seeks to convey – 43% of online persons trust information posted by people they know over other sources – Buy-in from brand evangelists who can passionately endorse a message within their networks can prove extremely influential
•
It Generates Valuable Consumer Feedback – Social networks provide the opportunity to interact with consumers, asking and answer questions
•
It’s Expected – People demand authenticity and responsiveness from brands
1
Forrester Research, 2008, image source: http://www.biojobblog.com/
It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
05
www.executivestaff.in
• •
• •
Develop new, passive talent streams as you prepare for recovery Strengthen employment branding – Engage talent in open, personal dialogue – Improve employee advocacy and engagement – Create more meaningful relationships with talent – Proactively recruit talent who is passionate about your brand Target your ideal candidate based on user generated information Promote your company and industry – Drive traffic to your company brand page and/or career site
It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
06
www.executivestaff.in
Social Recruiting Sites and Strategy
• Business-oriented social networking site used mainly for professional networking • Network of 175 million professionals in over 200 countries & territories • 17m+ members in India as of October 10, 2012 • LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012 • Opportunities for companies: profile, groups and questions • 1 in 20 U.S. users is a recruiter, headhunter, or HR professional • Pre-defined reputation for recruitment
It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
07
www.executivestaff.in
Reach • 22 million unique visitors per day1 • 17 million Indian Profiles2 • World largest professional networking sites and #3 rank in social networking sites
Targeting • Work-related/Experience Keywords • Company • Job Title • Location • Education
Fair
Fair
Recruitment-Appropriate Environment • Professional • Clean • Safe
Primary Way of Engagement • Group and other types of notifications
Good 1 2
Good
Wikipedia LinkedIn press release sep, 2012
It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
08
www.executivestaff.in
• Social networking site with usersubmitted network of personal profiles, groups, photos and music • MySpace is the 160th most popular site in India based on a combination of average daily visitors and page views. 11.7% of the MySpace users come from India and they generate 14.8% of the page views on MySpace. – 27% age 12-17; 46% age 18-34
–Users tend to be less affluent and have no college degree • 10% traffic referred from Facebook, more than Yahoo and Google • Not a fit for all clients, but existing Facebook branding can be used • Ideal for certain brands and individuals in entertainment and music • MySpace lags behind Facebook in site upgrades and social tools It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
09
www.executivestaff.in
Reach • 69.8 million unique visitors • #4 ranked in social networking sites
Targeting • Profile Keywords • Location • Interests and Hobbies
Good Recruitment-Appropriate Environment • Music, Entertainment • Dating • Videos
Poor Primary Way of Engagement • Keyword and auction-based CPC ad units • Status updates • Bulletins
Poor
It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
Fair
10
www.executivestaff.in
• 43 million UV in Sep ‘12, 1.8 million UV in June ‘081 • 18 million UV in April ‘092, just 1.47% growth over May • 500 million registered users5 •Top three user countries: US, UK, and Canada • 10.34% of Twitter traffic referred from Facebook1 • 9.97% from Google • 5% from Yahoo • 2% from MySpace • 9th most visited site, Nov 123 • Infrequent users comprise nearly ¼ traffic3 • 90% activity from 10% users6
It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
11
www.executivestaff.in
Reach • 15 million users in India1 • 500 million registered users1 • Top 5% of #2 ranked social networking sites • 9th most visited site
Targeting • Little to no ability to target, no ad platform • Targeting is search based, limited to location, keywords in bios, and hashtags • Minimal reach, users are a niche group of early adopters, not mainstream
Good Recruitment-Appropriate Environment • Character limits keep messages concise • Completely open platform unless tweets are protected • Link and resource sharing is most successful way to engage followers • Easy to promote openings and employers • ROI still not sound
Poor Best Way to Engage Users • Reply to tweets • Retweet users’ tweets • Use keyword and hashtag search to discover users to follow • Share new and relevant content to make other users want to follow you
Fair
It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
Poor 12
www.executivestaff.in
• • • •
2nd most trafficked website in the world! 1 billion users worldwide; 65 million users in the India 50% of users return daily, spend an average of 1 hour active on site Users targeted by information they provide in their profile • 17 million users are ages 18-24,16 million users are ages 25-34 • 21 million users (and growing) age 35+ • 1 million new users each day • Over 2 million career-related groups • Spherion and Aquent staffing each have over 2,000 fans who want employment content
Source: Facebook statistics It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
13
www.executivestaff.in
Reach • 1 billion unique visitors • 65 million Indian Profiles • #1 ranked social networking site • 2nd most trafficked website in the world Good
Targeting • Work-related/Experience Keywords and Industry categories • Age range and/or gender • Location • Education • Interests/ hobbies Good • Workplaces
Recruitment-Appropriate Environment • Professional • Clean • Safe • Engaging and Interactive • Targeted Good
Primary Way of Engagement • Targeted home page and ad space ads. Also offers self-serve options for targeted ads • Status and Fan updates • Featured Employer spots • Dialog with users on brand Good pages
It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
14
www.executivestaff.in
Group, Networking, Discuss ions
The Hub Reaching the Masses
Quick Tidbits, Links, & Promotions Photo and video hosting, niche audience It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
15
www.executivestaff.in
Ongoing relevant content generation
We help companies leverage Social Media and use it as part of their branding and recruitment strategy •
• •
Facebook advertising with advanced bi-weekly reporting: one customer gains 80% of fans from ads Twitter integration and crossposting for jobs Proactively manage and protect your brand on major social media sites
Seeking out fans
Asking for input
It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
Employee participation
Social Media Success
Open dialogue
16
www.executivestaff.in
• •
• •
It’s Your Executive Search Engine!
Help with lack of time or resources to build and maintain presence Develop new, passive talent streams • Want to prepare for recovery • Need to target a specific type of candidate Promote your company and industry Strengthen your employment branding – Engage talent in an open dialogue with the company – Eliminate unwanted communications, protect brand – Improve employee advocacy and engagement – Create more meaningful relationships with talent – Proactively track employer status
CONSULTING | STAFFING | OUTSOURCING
17
www.executivestaff.in
We glad to see you ExecutiveStaff India HR Services Contact: +91-9838832816 E-mail ID:
[email protected] Website: www.executivestaff.in
It’s Your Executive Search Engine!
CONSULTING | STAFFING | OUTSOURCING
18
www.executivestaff.in