Why Social Media Recruiting?

It’s Your Executive Search Engine! It’s Your Executive Search Engine!

CONSULTING | STAFFING | OUTSOURCING Social Media Recruitment | Web 2.0

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• Connecting personally/ professionally • Sharing information • Conducting business • Posting videos/photos • Sourcing business leads • Using as a CRM tool • Publishing blogs • Writing reviews • Answering polls/surveys • Researching information

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Use by Age Group 76% of 15-24 year olds 68% of 25-34 year olds 65% of 35-44 year olds 64% of 45-55 year olds 60% of 55 and over



Social media is a global phenomenon: • 73% of all Internet users have at least one social media account • 71% of social media users are in N.A.

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Consumer use and perceptions •

Social networks are more popular • 2 than email 36% of online users think more • positively about companies that blog1 17% feel more positively about companies on • soc net 20% want more communication from brands6 • 69% of online users read blogs and write product reviews1 19% read RSS feeds and tag internet content1

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Corporate response 48% of marketing/PR professionals increased social media spend in 20093 85% of businesses participating in social media are blogging1 77% of Fortune 500 use some sort of social media tool5 44% report social media as “very important” to business/marketing strategy5

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Forrester Research, 2008 Nielsen Online, 2009 3 CareerBuilder Internal statistics, June 2009 4 Society for New Communications Research, July 2008 5 University of Mass., Dartmouth, Financial Institution, Inc., Dec 2008 6 Anderson Analytics, 7/09 2

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It Promotes Credibility: – Brands are defined by the experiences and opinions of consumers, not necessarily what the brand seeks to convey – 43% of online persons trust information posted by people they know over other sources – Buy-in from brand evangelists who can passionately endorse a message within their networks can prove extremely influential



It Generates Valuable Consumer Feedback – Social networks provide the opportunity to interact with consumers, asking and answer questions



It’s Expected – People demand authenticity and responsiveness from brands

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Forrester Research, 2008, image source: http://www.biojobblog.com/

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Develop new, passive talent streams as you prepare for recovery Strengthen employment branding – Engage talent in open, personal dialogue – Improve employee advocacy and engagement – Create more meaningful relationships with talent – Proactively recruit talent who is passionate about your brand Target your ideal candidate based on user generated information Promote your company and industry – Drive traffic to your company brand page and/or career site

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Social Recruiting Sites and Strategy

• Business-oriented social networking site used mainly for professional networking • Network of 175 million professionals in over 200 countries & territories • 17m+ members in India as of October 10, 2012 • LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012 • Opportunities for companies: profile, groups and questions • 1 in 20 U.S. users is a recruiter, headhunter, or HR professional • Pre-defined reputation for recruitment

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Reach • 22 million unique visitors per day1 • 17 million Indian Profiles2 • World largest professional networking sites and #3 rank in social networking sites

Targeting • Work-related/Experience Keywords • Company • Job Title • Location • Education

Fair

Fair

Recruitment-Appropriate Environment • Professional • Clean • Safe

Primary Way of Engagement • Group and other types of notifications

Good 1 2

Good

Wikipedia LinkedIn press release sep, 2012

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• Social networking site with usersubmitted network of personal profiles, groups, photos and music • MySpace is the 160th most popular site in India based on a combination of average daily visitors and page views. 11.7% of the MySpace users come from India and they generate 14.8% of the page views on MySpace. – 27% age 12-17; 46% age 18-34

–Users tend to be less affluent and have no college degree • 10% traffic referred from Facebook, more than Yahoo and Google • Not a fit for all clients, but existing Facebook branding can be used • Ideal for certain brands and individuals in entertainment and music • MySpace lags behind Facebook in site upgrades and social tools It’s Your Executive Search Engine!

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Reach • 69.8 million unique visitors • #4 ranked in social networking sites

Targeting • Profile Keywords • Location • Interests and Hobbies

Good Recruitment-Appropriate Environment • Music, Entertainment • Dating • Videos

Poor Primary Way of Engagement • Keyword and auction-based CPC ad units • Status updates • Bulletins

Poor

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Fair

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• 43 million UV in Sep ‘12, 1.8 million UV in June ‘081 • 18 million UV in April ‘092, just 1.47% growth over May • 500 million registered users5 •Top three user countries: US, UK, and Canada • 10.34% of Twitter traffic referred from Facebook1 • 9.97% from Google • 5% from Yahoo • 2% from MySpace • 9th most visited site, Nov 123 • Infrequent users comprise nearly ¼ traffic3 • 90% activity from 10% users6

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Reach • 15 million users in India1 • 500 million registered users1 • Top 5% of #2 ranked social networking sites • 9th most visited site

Targeting • Little to no ability to target, no ad platform • Targeting is search based, limited to location, keywords in bios, and hashtags • Minimal reach, users are a niche group of early adopters, not mainstream

Good Recruitment-Appropriate Environment • Character limits keep messages concise • Completely open platform unless tweets are protected • Link and resource sharing is most successful way to engage followers • Easy to promote openings and employers • ROI still not sound

Poor Best Way to Engage Users • Reply to tweets • Retweet users’ tweets • Use keyword and hashtag search to discover users to follow • Share new and relevant content to make other users want to follow you

Fair

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Poor 12

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2nd most trafficked website in the world! 1 billion users worldwide; 65 million users in the India 50% of users return daily, spend an average of 1 hour active on site Users targeted by information they provide in their profile • 17 million users are ages 18-24,16 million users are ages 25-34 • 21 million users (and growing) age 35+ • 1 million new users each day • Over 2 million career-related groups • Spherion and Aquent staffing each have over 2,000 fans who want employment content

Source: Facebook statistics It’s Your Executive Search Engine!

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Reach • 1 billion unique visitors • 65 million Indian Profiles • #1 ranked social networking site • 2nd most trafficked website in the world Good

Targeting • Work-related/Experience Keywords and Industry categories • Age range and/or gender • Location • Education • Interests/ hobbies Good • Workplaces

Recruitment-Appropriate Environment • Professional • Clean • Safe • Engaging and Interactive • Targeted Good

Primary Way of Engagement • Targeted home page and ad space ads. Also offers self-serve options for targeted ads • Status and Fan updates • Featured Employer spots • Dialog with users on brand Good pages

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Group, Networking, Discuss ions

The Hub Reaching the Masses

Quick Tidbits, Links, & Promotions Photo and video hosting, niche audience It’s Your Executive Search Engine!

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Ongoing relevant content generation

We help companies leverage Social Media and use it as part of their branding and recruitment strategy •

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Facebook advertising with advanced bi-weekly reporting: one customer gains 80% of fans from ads Twitter integration and crossposting for jobs Proactively manage and protect your brand on major social media sites

Seeking out fans

Asking for input

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Employee participation

Social Media Success

Open dialogue

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It’s Your Executive Search Engine!

Help with lack of time or resources to build and maintain presence Develop new, passive talent streams • Want to prepare for recovery • Need to target a specific type of candidate Promote your company and industry Strengthen your employment branding – Engage talent in an open dialogue with the company – Eliminate unwanted communications, protect brand – Improve employee advocacy and engagement – Create more meaningful relationships with talent – Proactively track employer status

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We glad to see you ExecutiveStaff India HR Services Contact: +91-9838832816 E-mail ID: [email protected] Website: www.executivestaff.in

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