2016 Media Kit

W H Y A DV E R T I S E ?

Contents 

A  dvertising Specifications

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Advertising Rates

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Marketplace Advertising

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Web Advertising

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Editorial Calendar

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AZA Commercial Membership 2015

2015

2015

Why Advertise in CONNECT? CONNECT magazine is your window to the professional zoo and aquarium world. Each month, the magazine features fascinating stories that explore trends, educational initiatives, member achievements and conservation efforts. If you’re looking to reach the zoo and aquarium market with your product or service, CONNECT magazine offers a market penetration that is unequaled. With a pass-along readership of 12,000 zoo and aquarium professionals around the country, all the key decision makers in the community will recognize your brand.

Questions? 2016 Media Kit / 1

Gina Velosky, Manager, Business Development & Marketing / [email protected] P 301–244–3354 / F 301–562–0888 / 8403 Colesville Rd., Suite 710, Silver Spring, MD 20910

A D V E R T I S I N G S P E C I F I C AT I O N S

Specifications Programs: Adobe Illustrator, Indesign or Photoshop (up to version 9.0). If possible, please convert Mac files to PCcompatible PDF or EPS files. Illustrator files should have fonts outlined and images embedded.

Ad Sizes & Layouts

Deadlines & Payments

*Please allow an additional 1/8" on all sides for any ad that bleeds.

File Formats & Resolution: All graphics should be EPS, TIFF or PDF files (hi-res JPEG acceptable if file is being e-mailed). Word, Powerpoint, and MS Publisher files are not acceptable. Color Space: All color ads must be designed in CMYK. RGB colors must be converted to CMYK before submission. PMS spot colors are unacceptable unless converted to process color equivalent.

Two Page Spread 8.5" x 11" (x2)

Full Page 8.5" x 11"

Half Page Vertical 3.5" x 9.5"

Submitting Files Please submit files via email to [email protected]

Half Page Horizontal 7.5" x 4.5"

Quarter Page 3.5" x 4.5"

Calendar Banner 10" x 1.1875"

Questions? 2016 Media Kit / 2

Gina Velosky, Manager, Business Development & Marketing / [email protected] P 301–244–3354 / F 301–562–0888 / 8403 Colesville Rd., Suite 710, Silver Spring, MD 20910

Contracts/insertion orders are due no later than the 1st of the month preceding the first publication of your ad. Artwork is due the 10th of the month preceding publication. If any deadline falls on a weekend or U.S. national holiday, the due date will be the next business day. Remittance Policy: Payments for all advertisements are due within 20 days of the date on the invoice. A finance charge of 1% will be applied to late payments. Rates are net to AZA. Note: All contracts applying for a frequency rate must fall within the current calendar year.

A D V E R T I S I N G R AT E S

Member Rates

Non-Member* Rates

Color Advertising

Color Advertising

Ad Size Premium positions are only available to AZA Member-Advertisers with 12-month full-page 4-color agreements in good standing. Rights to premium positions may be retained

1x

3x

6x

9x

12x

Cover 2, 3

$765

Page 1

$735

Cover 4

$590

Ad Size

1x

3x

Half Page

$1,060 $990

Quarter Page

$920

$860

$795

$730

$695

$665

Half Page

$635

$595

$540

$515

$495

year agreement in good standing.

Quarter Page

$550

$515

$475

$450

$430

When rights are vacated, assignments

Calendar Banner $650 (Featured in December Connect)

Black & White Advertising

Two Page Spread

Ad Size

will be made via a blind lottery.

$1,215

Please note: July, August, and September are premium issues and require an additional $50 surcharge for each of those months.

Black & White Advertising Ad Size

1x

3x

6x

9x

12x

Full Page

$510

$480

$435

$415

$395

Half Page

$345

$325

$295

$280

$270

Quarter Page

$275

$260

$235

$225

$215

Two Page Spread

$2,025

Four Page Insert

$5,400

$905

$855

$820

$790

$750

$715

1x

3x

6x

9x

12x

Full Page

$845

$790

$725

$690

$660

Half Page

$580

$540

$490

$460

$445

Quarter Page

$455

$425

$395

$375

$360

*AZA Members receive a 40% advertising discount. For more information on joining the Association, please refer to the closing page of the Media Kit.

Questions? 2016 Media Kit / 3

12x $1,115

$850

membership and 12-month calendar

9x

$1,415 $1,330 $1,220 $1,165

Full Page

as long as advertisers maintain current

6x

Full Page

Gina Velosky, Manager, Business Development & Marketing / [email protected] P 301–244–3354 / F 301–562–0888 / 8403 Colesville Rd., Suite 710, Silver Spring, MD 20910

M A R K E T P L AC E A DV E R T I S I N G

Specifications Programs: Adobe Illustrator, Indesign or Photoshop (up to version 9.0). If possible, please convert Mac files to PCcompatible PDF or EPS files. Illustrator files should have fonts outlined and images embedded. File Formats & Resolution: All graphics should be 72dpi JPEGs. Word, Powerpoint, and MS Publisher files are not acceptable.

Marketplace Upgrades, Rates & Specifications for AZA Members* Package Price* Categories Tags

INTRODUCTORY

COMPLETE

DELUXE

EXECUTIVE

FREE ($500 value)

$1,000

$3,500

$5,000

6

20

25

30

Up to 4

Up to 5

Up to 7

Up to 20

• Website • Additional Info • Listing • RSS Feed

• Website • Additional Info • Listing • RSS Feed

Links

• Website • Website • Additional Info

Submitting Files

Descriptions

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Please submit files via email to [email protected]

RFI Button

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Photos Contact Info

Includes: Information Button Listing vCard

Ad Position

Page Footer 970 x 100px

Left Side 170 x 170 px

Page Top 970 x 100px



(Position 3)

(Position 2)

(Position 1)

Featurable Listing



*Prices based on two (2) consecutive months of chosen upgrade on the AZA Marketplace Months Chosen: Please note the months chosen for the upgrade packages must be consecutive.

Questions? 2016 Media Kit / 4

Gina Velosky, Manager, Business Development & Marketing / [email protected] P 301–244–3354 / F 301–562–0888 / 8403 Colesville Rd., Suite 710, Silver Spring, MD 20910

Deadlines & Payments Contracts/insertion orders are due no later than the 1st of the month preceding the first publication of your ad. Artwork is due the 10th of the month preceding publication. If any deadline falls on a weekend or U.S. national holiday, the due date will be the next business day. Remittance Policy: Payments for all advertisements are due within 20 days of the date on the invoice. A finance charge of 1% will be applied to late payments. Rates are net to AZA. Note: All contracts applying for a frequency rate must fall within the current calendar year.

W E B A DV E R T I S I N G

Web Advertising

AZA.org Website Buttons

Membership E-Newsletter

Placement

Monthly Rate

Slot

98%

Jobs Pages

$425

Button (Small) 120 x 90px

$215

of members report visiting the AZA website on a regular basis.

Professional Pages

$325

Button (Tall) 120 x 180 px

$400

Find a Zoo or Aquarium

$225

Insight is distributed monthly to over 6,000 AZA

Kids & Families Pages

$130

Per Issue

Individual and Commercial Members.

—2014 Member Satisfaction Survey Full-color buttons: TIF, GIF, JPG, 70 dpi. 200 x 200 pixels. RGB color. Static graphics preferred—animated images will be considered on a case–by–case basis.

Daily News Digest Sponsored Links Slot

Weekly Rate

Text + Link

$105

• Three positions are available on a first-come,

Meetings E-Newsletter Slot

Per Issue

Button (Small) 120 x 90px

$625

Button (Tall) 120 x 180 px

$1,100

The AZA Meetings E-Newsletter is distributed monthly from January through September to over 15,000 zoo and aquarium professionals, providing information about AZA meetings and conferences.

first-served basis.

Submitting Files Please submit files via email to [email protected]

• Distributed daily to Directors and P.R. contacts at all 220+ AZA-Accredited Zoos & Aquariums • 50–character text phrase + link

Questions? 2016 Media Kit / 5

Gina Velosky, Manager, Business Development & Marketing / [email protected] P 301–244–3354 / F 301–562–0888 / 8403 Colesville Rd., Suite 710, Silver Spring, MD 20910

Deadlines & Payments Contracts/insertion orders are due no later than the 1st of the month preceding the first publication of your ad. Artwork is due the 10th of the month preceding publication. If any deadline falls on a weekend or U.S. national holiday, the due date will be the next business day. Remittance Policy: Payments for all advertisements are due within 20 days of the date on the invoice. A finance charge of 1% will be applied to late payments. Rates are net to AZA. Note: All contracts applying for a frequency rate must fall within the current calendar year.

C A L E N DA R

Editorial Calendar *Subject to change Commercial Members are welcome and encouraged to submit story ideas for consideration by the editorial board. Please keep in mind that these stories should be educational in nature and in no way a sales presentation, press release

JANUARY

Field Conservation

FEBRUARY

Revenue

MARCH

Advances in Veterinary Technology

APRIL

Research

99% of AZA members cite CONNECT as being a highly valued resource, are using it frequently, and are highly satisfied with the

MAY

Government Affairs

magazine as a core member benefit.

JUNE

Aquarium

—2014 Member Satisfaction Survey

JULY

Annual Conference

AUGUST

Sustainability

SEPTEMBER

Citizen Science/Education

OCTOBER

Fundraising

NOVEMBER

Fresh Water Fish Conservation

DECEMBER

Photo Contest

or product/service description. CONNECT issues are themed (please refer to editorial calendar.) Story ideas must be submitted at least four months prior to date of publication. No exceptions. The CONNECT editorial board reserves the exclusive right to select articles, content and story ideas for final publication.

Questions? 2016 Media Kit / 6

Gina Velosky, Manager, Business Development & Marketing / [email protected] P 301–244–3354 / F 301–562–0888 / 8403 Colesville Rd., Suite 710, Silver Spring, MD 20910

AZA COMMERCIAL MEMBERSHIP

AZA Commercial Membership AZA Commercial Membership is available for companies and consultants who provide products and services to zoos and aquariums. Commercial

Annual dues for commercial membership are $1,500 and include all of the benefits listed below: • New Member Announcement • Annual Conference and Mid-Year Meeting Exhibiting Discount Rates • Advertising Discount Rates

members have access to a variety of

• The AZA Marketplace-Online Buyer’s Guide Placement

programs to enhance their ability to

• Requests for Proposal Distribution Service

reach zoo/aquarium professionals.

• Mailing Label Service Commercial members also receive

• Members Only Access Web Content

timely and critical information for achieving a better understanding of the

• Free and Discounted Admissions to AZA-Accredited zoos and aquariums

needs, issues and trends of the zoo and

• Job Listings

aquarium field and are encouraged to take full advantage of all of the benefits AZA membership has to offer.

• AZA Logo • Press Room Postings • Plaque Demonstrating AZA Membership For more information on how to become an AZA commercial member, the commercial member application process or for more information on the commercial member benefits listed above, please go to www.aza.org/CommercialMemberBenefits/ or contact Gina Velosky, Manager Business Development & Marketing, 301-244-3354.

Questions? 2016 Media Kit / 7

Gina Velosky, Manager, Business Development & Marketing / [email protected] P 301–244–3354 / F 301–562–0888 / 8403 Colesville Rd., Suite 710, Silver Spring, MD 20910