White paper - SPORTELMonaco 2015

www.mediametrie.fr/eurodatatv

www.sportelmonaco.com

New media usages

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Eurodata TV: unique worldwide provider of audience ratings, content insights and market intelligence

Long-lasting relationships with world TV measurement institutes

Access to a unique volume of TV data

200 flagship clients among broadcasters, studios, platforms, producers & content distributors Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved

3

A contrasting evolution of viewing time throughout the world

+3

-7

2+

4+

2h47

3h36

-9 3+

+3

4h36

4+

+1

4h37

3+

3h47 -12 2+

4h36

+8 +7

+8

4+

4+

3h31

+7 -2

4+

5h27

4+

3h424h23

4h35 +7 4+

3h42 Period: January-June 2015 vs January-June 2014 Based on total individuals, total day. Time shifted viewing included where measured. Averages are weighted with the country’s TV universe for total individuals.

Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved

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Digital Broadcast : the audience measurement challenges

THE PREVIOUS CHALLENGE:TIME SHIFTED VIEWING (TSV)

THE CURRENT CHALLENGE: 4 - SCREEN VIEWING THE SOLUTION : HYBRID MEASUREMENT (PANELS + SITE CENTRIC DATA)

THE SOLUTION : WATERMARKING AUDIO-MATCHING

First effective measurements scheduled in 2016

2015 OTVY REPORT (106 TERRITORIES)

2014

65 COUNTRIES using watermarking and/or audiomatching 4 COUNTRIES using both technologies

TELEVISION BROADCAST

WEB STREAMING

PEOPLE METERS (WATERMARKING & AUDIO MATCHING)

VIRTUAL METERS & PROXY+ BROADCASTERS VIDEO TAGGING

RETURN PATH DATA FROM SET-TOP BOXES

NUMBER OF STREAMS FROM WEB SERVERS

USA, UK, Netherlands, Norway PANEL

26 COUNTRIES were actually measuring TSV in 2014 7 COUNTRIES are planning to measure TSV in 2015-2016

+ CENSUS (SITE- CENTRIC DATA)

Brazil, Spain, Latvia, Armenia, Serbia, Macedonia, Croatia

= DATA FUSION

Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved

5

Live news and live sport, stronger than ever

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Two genres remains essentially consumed live: News and Sports News continue to be an audience driver Regular news are ratings crossroads on historic channels

TF1 20 HEURES

+4,3 pts

25,9% share

20 HEURES LE JOURNAL

20,6% share

ABC WORLD NEWS TONIGHT

8,6% share

NBC NIGHTLY NEWS

10,2% share

+6,5 pts

+2,4 pts

+4,2 pts

SIX O'CLOCK NEWS

29,4% share ITV NEWS (6.30pm)

16,3% share

TAGESSCHAU

17,9% share

HEUTE

10,1% share

+7,2 pts

+2,4 pts

+6,1 pts

+6,0 pts

21 news/business channels newly measured in 2014 Methodology: Average market share on total individuals of regular news programs on main channels over the first semester 2015 (January 1 st – June 30, 2015). Comparison with the channel market share over the same period (Total day) Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved

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News channels boosted by local and international events 1400

Jan, 7-9: Paris Terrorist Attacks

1200

17,3% (Jan, 9)

Cumulated share for both channels

IT

BFM

1000

800

Germanwings A320 crash

600

Bardo museum attacks – Uber protests - Grenoble attacks - Sousse attacks

March 9 : Dropped helicopter crash

400

200

0

JANUARY

MARCH

FEBRUARY

APRIL

JUNE

MAY

400

Paris Terrorist Attacks

350

5,8% (Jan, 9)

BBC N

Cumulated share for both channels

3.3%

300

Germanwings A320 crash

250

(May, 7)

Cumulated share for both channels

Royal Baby Born

Sky News

UK General election

200

150

100

50

0

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

Methodology: Daily rating(000) evolution over the first semester 2015 (January 1st – June 30, 2015). Market shares : Itele + BFM TV in France and BBC News + Sky News in the UK. Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved

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Sport is Live and Global FIFA Women World Cup, the rising star

Best performing live match – main broadcaster only (Channels: W9, D8, Eurosport France, Fuji TV, ESPN, ESPN2, FOX)

25,000

Final USA vs Japan 05/07/2015 22.6 M / 23.6% Msh

United States Japan France

DTT All Time Record

0

2007

FIFA Women’s World Cup China

2011

FIFA Women’s World Cup Germany

Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved

2015

FIFA Women’s World Cup USA

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But also Local

LOCAL HERO

MILLION 8.9 VIEWERS

Manny Pacquiao Vs Floyd Mayweather… Aired on 4 channels simultaneously

85% MARKET SHARE

AND ALSO

LOCAL EVENT MILLION 1.8 VIEWERS

Vasaloppet, cross country race existing since 1922

79,1% MARKET SHARE

LOCAL TEAM

MILLION 9.7 VIEWERS

2015 IHF Handball World Championships

47,5% MARKET SHARE

Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved

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Young Adults are still Sports addicted

SPORTS MAJOR EVENTS FOR YOUNG ADULTS (Sept 2014 – April 2015)

USA

FRANCE

24.5 million

1.8 million

Young Adults (NBC)

Young Adults (TF1)

SPAIN

55.7% market share on La1

Various

18 occurrences in the report’s top 10 programs

Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved

Data extracted from EurodataTV Worldwide’s

Young Adults Report 2015

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Need to know more?

Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved

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Contacts Please do not hesitate to contact our sports team for any ad-hoc request you wish to discuss: sports @eurodatatv.com

Yassine-Guillaume BERHOUN Sport Manager

François GENDROT Sport Research Manager

Simon HERVOUET Client & Research Executive

Arthur MOUCHEL Client & Research Executive