White paper - SPORTELMonaco 2015
www.mediametrie.fr/eurodatatv
www.sportelmonaco.com
New media usages
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Eurodata TV: unique worldwide provider of audience ratings, content insights and market intelligence
Long-lasting relationships with world TV measurement institutes
Access to a unique volume of TV data
200 flagship clients among broadcasters, studios, platforms, producers & content distributors Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved
3
A contrasting evolution of viewing time throughout the world
+3
-7
2+
4+
2h47
3h36
-9 3+
+3
4h36
4+
+1
4h37
3+
3h47 -12 2+
4h36
+8 +7
+8
4+
4+
3h31
+7 -2
4+
5h27
4+
3h424h23
4h35 +7 4+
3h42 Period: January-June 2015 vs January-June 2014 Based on total individuals, total day. Time shifted viewing included where measured. Averages are weighted with the country’s TV universe for total individuals.
Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved
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Digital Broadcast : the audience measurement challenges
THE PREVIOUS CHALLENGE:TIME SHIFTED VIEWING (TSV)
THE CURRENT CHALLENGE: 4 - SCREEN VIEWING THE SOLUTION : HYBRID MEASUREMENT (PANELS + SITE CENTRIC DATA)
THE SOLUTION : WATERMARKING AUDIO-MATCHING
First effective measurements scheduled in 2016
2015 OTVY REPORT (106 TERRITORIES)
2014
65 COUNTRIES using watermarking and/or audiomatching 4 COUNTRIES using both technologies
TELEVISION BROADCAST
WEB STREAMING
PEOPLE METERS (WATERMARKING & AUDIO MATCHING)
VIRTUAL METERS & PROXY+ BROADCASTERS VIDEO TAGGING
RETURN PATH DATA FROM SET-TOP BOXES
NUMBER OF STREAMS FROM WEB SERVERS
USA, UK, Netherlands, Norway PANEL
26 COUNTRIES were actually measuring TSV in 2014 7 COUNTRIES are planning to measure TSV in 2015-2016
+ CENSUS (SITE- CENTRIC DATA)
Brazil, Spain, Latvia, Armenia, Serbia, Macedonia, Croatia
= DATA FUSION
Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved
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Live news and live sport, stronger than ever
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Two genres remains essentially consumed live: News and Sports News continue to be an audience driver Regular news are ratings crossroads on historic channels
TF1 20 HEURES
+4,3 pts
25,9% share
20 HEURES LE JOURNAL
20,6% share
ABC WORLD NEWS TONIGHT
8,6% share
NBC NIGHTLY NEWS
10,2% share
+6,5 pts
+2,4 pts
+4,2 pts
SIX O'CLOCK NEWS
29,4% share ITV NEWS (6.30pm)
16,3% share
TAGESSCHAU
17,9% share
HEUTE
10,1% share
+7,2 pts
+2,4 pts
+6,1 pts
+6,0 pts
21 news/business channels newly measured in 2014 Methodology: Average market share on total individuals of regular news programs on main channels over the first semester 2015 (January 1 st – June 30, 2015). Comparison with the channel market share over the same period (Total day) Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved
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News channels boosted by local and international events 1400
Jan, 7-9: Paris Terrorist Attacks
1200
17,3% (Jan, 9)
Cumulated share for both channels
IT
BFM
1000
800
Germanwings A320 crash
600
Bardo museum attacks – Uber protests - Grenoble attacks - Sousse attacks
March 9 : Dropped helicopter crash
400
200
0
JANUARY
MARCH
FEBRUARY
APRIL
JUNE
MAY
400
Paris Terrorist Attacks
350
5,8% (Jan, 9)
BBC N
Cumulated share for both channels
3.3%
300
Germanwings A320 crash
250
(May, 7)
Cumulated share for both channels
Royal Baby Born
Sky News
UK General election
200
150
100
50
0
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
Methodology: Daily rating(000) evolution over the first semester 2015 (January 1st – June 30, 2015). Market shares : Itele + BFM TV in France and BBC News + Sky News in the UK. Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved
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Sport is Live and Global FIFA Women World Cup, the rising star
Best performing live match – main broadcaster only (Channels: W9, D8, Eurosport France, Fuji TV, ESPN, ESPN2, FOX)
25,000
Final USA vs Japan 05/07/2015 22.6 M / 23.6% Msh
United States Japan France
DTT All Time Record
0
2007
FIFA Women’s World Cup China
2011
FIFA Women’s World Cup Germany
Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved
2015
FIFA Women’s World Cup USA
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But also Local
LOCAL HERO
MILLION 8.9 VIEWERS
Manny Pacquiao Vs Floyd Mayweather… Aired on 4 channels simultaneously
85% MARKET SHARE
AND ALSO
LOCAL EVENT MILLION 1.8 VIEWERS
Vasaloppet, cross country race existing since 1922
79,1% MARKET SHARE
LOCAL TEAM
MILLION 9.7 VIEWERS
2015 IHF Handball World Championships
47,5% MARKET SHARE
Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved
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Young Adults are still Sports addicted
SPORTS MAJOR EVENTS FOR YOUNG ADULTS (Sept 2014 – April 2015)
USA
FRANCE
24.5 million
1.8 million
Young Adults (NBC)
Young Adults (TF1)
SPAIN
55.7% market share on La1
Various
18 occurrences in the report’s top 10 programs
Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved
Data extracted from EurodataTV Worldwide’s
Young Adults Report 2015
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Need to know more?
Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved
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Contacts Please do not hesitate to contact our sports team for any ad-hoc request you wish to discuss: sports @eurodatatv.com
Yassine-Guillaume BERHOUN Sport Manager
François GENDROT Sport Research Manager
Simon HERVOUET Client & Research Executive
Arthur MOUCHEL Client & Research Executive