WHERE ECOMMERCE INNOVATORS CONNECT

June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA

WHAT IS MOBILE CONNECT? Based on the massive success of our eCommerce events and our new Connect portfolio, we are proud to present the second edition of Mobile Connect. We’ve created this interactive, invite-only event exclusively for our high-level audience of senior Marketing and E-Commerce leaders, who are faced with translating revenue upside from the enormous opportunity that mobile offers. Unlike our large-scale Mobile Shopping show we only extend an invitation to 65 senior executives, whom we hand-selected from some of the most cutting-edge retailers, etailers and brands to participate in the event where they can: • Discuss mobile trends and disruptive mobile technologies • Share strategies and tools to create a compelling customer experience through personalization, data analytics, digital wallets, geo-fencing and beacon technology • Analyze how mobile can be leveraged to improve the omni-channel experience at various touch points • Have prequalified one-to-one meetings with solution providers you want to learn from • Participate in interactive workshops, roundtables and think tanks • Attend networking meals, social events and receptions

Let us give you the tools to optimize your service and add value. We provide custom-made content and arranged networking that will set you up for success: Our mission is to make your job easier. We look forward to welcoming you to San Diego! Regards,

Kai Hahn Head of Production Mobile Connect [email protected]

June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA • www.mobileconnectus.com

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YOU’RE IN GREAT COMPANY To ensure you receive the highest degree of specialized content, we have made Mobile Connect an invitation-only gathering for key decision-makers from top retailers, etailers and brands. Why? We want you to network with fellow executives whose problems are similar to yours and who’s insights will help you to be successful. You will be shaking hands and collaborating with CMOs/ CIOs/ CTOs/Chief Digital Officers and EVPs/ SVPs / VPs/Senior Directors/Directors of: ·· Mobile

·· Product Management

·· Product Marketing

·· Digital/Digital Innovation

·· Customer Experience

·· Social Media

·· Mobile Commerce/ mCommerce

·· Emerging Technology

·· Consumer Business

·· Ecommerce

·· Digital Marketing

·· Loyalty and Retention

·· Online Marketing

·· New Media

·· Omni-channel/Multichannel

·· Site Marketing

Past Attendees Included:

June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA • www.mobileconnectus.com

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MEET OUR DISTINGUISHED SPEAKER FACULTY Ozgur Dogan Chief Marketing Officer hepsiburada.com Kedar Deshpande Head of Mobile Marketing Strategy Zappos George Haynes Head of New Media Marketing Caesars Entertainment Corporation Eric Tam VP, Global Digital Experience and Commerce Benefit Cosmetics Sasha Kadey VP of Digital Marketing Luxury Brand Partners John Rospenda VP of Marketing JustFab Michael Gartenberg Former Sr. Director, Worldwide Product Marketing Apple Chrissy Ginieczki Vice President Ecommerce Williams-Sonoma Justin Aronstein Head of E-Commerce Conversion Rate and Web Development Living Direct

Johnny Volk Head of Social Media Stubhub Amanda Greenberg Head of E-Commerce KIND Adele Dagher Nasr Director, Marketing 3 Day Blinds Charis Marquez Director, Site Merchandising/Vertical Experience Sam’s Club Shanin Molinaro Vice President, Marketing, Hudson Bay Company Lord & Taylor Ramesh Swamy Executive Vice President Curacao Rob Matousek Director/GMM (General Merchant Manager) E-Commerce American Greetings Lisa Bankston Director, Digital Marketing Harry & David Mark FelcanSmith Director, Mobile and In-Store Digital Experience Kohl’s Department Stores Franco Ruggeri VP, Mobile Products Purch

June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA • www.mobileconnectus.com

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WHAT MAKES THE EXPERIENCE UNIQUE? Mobile Connect provides the right information in the right learning environment. Keynote Presentations: Learn from senior-leadership representing the top retailers, etailers and brands that deliver content relevant to your job function in a TED sytle format. Roundtables: Informal discussions with your peers moderated by an industry innovator. You choose the roundtable based on your interests and have actual conversations that produce actionable takeaways. Consultative Business Meetings: An integral part of your agenda is the oneto-one consultative business meetings with leading solution providers. You choose who you want to meet based on the solutions your business needs. This unique aspect of Mobile Connect serves to simplify and save you time for sourcing new technology, services and solutions.

Panel Debates: Carefully selected topics that inspire controversy and generate passionate opinions from the participating speakers. Workshops: Roll-up your sleeves and choose the topics that best fit your responsibilities from over 15 hands-on workshop sessions spread throughout the three days. Facilitated Networking: Leveraging the valuable group of executives all in one place, we incorporate structured time in to your agenda to ensure you meet with the attendees you most want to. The Fun Stuff: There’s nothing like mixing business with pleasure, so we take full advantage of the beautiful setting to serve up spectacular social events for you and your fellow attendees to kick back and make the most of your time!

“I can easily say that it was one of the best conferences I have ever attended. The organization was flawless; the topics, the speakers and the attendees were a unique combination of talent, experience and creativity. I cannot wait to be part of the next event.” Giacomo Lami, Director of Mobile Product Management, Rakuten

June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA • www.mobileconnectus.com

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AGENDA-AT-A-GLANCE: DAY ONE

•

June 12, 2016

12:00 – 1:00

CONFERENCE REGISTRATION

1:00 – 1:10

SOLUTION PROVIDER ORIENTATION

1:10 – 1:15

DELEGATE ORIENTATION

1:15 – 1:30

CHAIR’S WELCOME AND OPENING REMARKS

1:30 - 2:00

ICE BREAKER: Speed Business Card-Swap And Delegate Introductions

2:00 -2:30

KEYNOTE: Understand the Scope and Possibilities of Mobile in the Age of IoT, Apple TV and Wearables

2:30 – 3:00

PANEL DISCUSSION: To App Or Not To App

3:00 – 3:30

PANEL DISCUSSION: The Agony of Choice Responsive Web Design vs. Mobile Sites vs. Native Apps

DAY TWO

•

3:35 - 4:05

BUSINESS MEETINGS | INNOVATION WORKSHOP

4:10 - 4:40

BUSINESS MEETINGS | INNOVATION WORKSHOP

4:40 - 5:05

NETWORKING BREAK

5:05 - 5:50

ROUNDTABLES: Four static roundtables with 10 delegates each

5:55 - 6:25

BUSINESS MEETINGS | INNOVATION WORKSHOP

6:25- 6:55

BUSINESS MEETINGS | THINK TANK: Strategic Approaches To Reach The Global Market

7:00 -8:00



COCKTAIL HOUR SPONSORED BY LEANPLUM

8:00

DINNER FOR ALL GUESTS

2:05 – 2:35

BUSINESS MEETINGS | INNOVATION WORKSHOPS

2:40 – 3:10

BUSINESS MEETINGS | THINK TANK

June 13, 2016

7:45 – 8:45

BREAKFAST

8:45 -9:00

CHAIR’S DAY TWO WELCOME

9:00 – 9:30

INNOVATOR CASE STUDY: Hepsiburada’s Mobile Journey

3:10 – 3:35

NETWORKING BREAK

9:30 – 10:00

PRESENTATION: Integrate Mobile Into Your Overall Cross-Device Omni-Channel Strategy

3:35 – 4:05

INNOVATOR CASE STUDY: Integrate Personalization Into The Site User Experience

10:00 – 10:25

NETWORKING BREAK

4:05 – 4:25

10:25- 10:55

DELEGATE TO DELEGATE NETWORKING: BIRDS OF A FEATHER SESSION

KEYNOTE SESSION BROUGHT TO YOU BY SPONSOR COMPANY

4:25 – 4:55

11:00 – 11:30

BUSINESS MEETINGS | INNOVATION WORKSHOP: The Epidemic Of Web Page Obesity - And Why It’s Not All Bad

PANEL DISCUSSION: The Impact and Implications of New Payment Systems

5:00 – 5:30

BUSINESS MEETINGS | INNOVATION WORKSHOP

11:35 – 12:05

BUSINESS MEETINGS | THINK TANK: What Agile Means For The Structure Of Your Teams

5:35 – 6:05



BUSINESS MEETINGS | INNOVATION WORKSHOP

12:10 – 1:15

LUNCH

6:15 – 7:15



COCKTAIL HOUR

1:15 – 2:00

USER EXPERIENCE ROUNDTABLES: Four static roundtables with 10 delegates each

7:15



DINNER FOR ALL GUESTS

DAY THREE

•

June 14, 2016

7:15-8:15

BREAKFAST

10:25 – 10:55

8:15 - 8:45

PRESENTATION: The Customer Shopping Journey...Or Is It A Maze? Tackling Attribution In An Omni-channel World

BUSINESS MEETINGS | THINK TANK: The Golden Rules For Customer Acquisition & Customer Retention

11:00 – 11:30

8:45 – 9:15

INNOVATOR CASE STUDY: Let Me Show You How! Guiding the Interaction of Consumers with New Technologies

BUSINESS MEETINGS | INNOVATION WORKSHOP

11:35 – 12:05

BUSINESS MEETINGS | INNOVATION WORKSHOP

9:15 – 9:45

PANEL DISCUSSION: Beacons – Leveraging Mobile In the Physical World

12:05

CLOSING LUNCHEON

9:50 – 10:20

BUSINESS MEETINGS | THINK TANK: Leveraging Local Social

June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA • www.mobileconnectus.com

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DAY ONE: UNDERSTAND CURRENT TRENDS IN MOBILE June 12, 2016 12:00

CONFERENCE REGISTRATION OPENS

1:00

SPONSOR ORIENTATION

2:30



PANEL DISCUSSION: To App Or Not To App ·· Assess the current landscape of apps

1:10

DELEGATE ORIENTATION

·· How to provide a relevant and compelling experience through mobile



A brief welcome from the event organizer with an overview of the day’s sessions and activities.

·· Hear how companies are using apps to reach their VIP customer and extend the lifetime value of their loyal customers

1:15

CHAIR’S WELCOME AND OPENING REMARKS



Jess Stephens, CMO, SmartFocus

1:30

ICE BREAKER: Speed Business CardSwap and Delegate Introductions

2:00

Delegates have an opportunity to introduce themselves to one another in a “speeddating” format. They are each given three questions to answer during the introduction and then move on to the next delegate.



Moderated by Anne Sophie Hurst, Managing Director, SF, Prolific Interactive



Chrissy Ginieczki, Vice President Ecommerce, Williams-Sonoma



Mark FelcanSmith, Director, Mobile and In-Store Digital Experience, Kohl’s Department Stores



Franco Ruggeri, VP, Mobile Products, Purch

3:00

PANEL DISCUSSION: The Agony of Choice - Responsive Web Design vs. Mobile Sites vs. Native Apps

KEYNOTE: Understand the Scope and Possibilities Of Mobile In The Age Of IoT, Apple TV And Wearables

Mobile is booming and new technologies such as wearables IoT and Apple TV are opening up new business possibilities and interactions with consumers. Explore how retailers are thinking about those platforms, how the Apple TV app store will function, if retailers need to invest in it and what other technologies could be game changers for commerce in the near future.

·· Understand current mobile trends in the retail industry ·· Knowing your customer is half the battle: understand which channel combination your customers use ·· Assess the weaknesses, opportunities and threats of each mobile strategy ·· Highlight how SEO is changing and your visibility in search engines depending on your mobile presence

·· Assess the new ways of shopping and usage of different channels ·· Interactive mobile commerce means what?



·· Explore how the proliferation of mobile devices fosters a demand mindset change

Adele Dagher Nasr, Director, Marketing, 3 Day Blinds



Eric Tam, VP, Global Digital Experience and Commerce, Benefit Cosmetics

·· Discuss the implications of wearables, connected cars and smart refrigerators for commerce and business opportunities on the horizon

If you have to make a choice it’s important to understand the advantages of all options when addressing your company’s mobile priorities. Hear from cutting-edge retail leaders about their decision making process and lessons learned from optimizing their mobile experience.

Michael Gartenberg, former Sr. Director, Worldwide Product Marketing, Apple

June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA • www.mobileconnectus.com

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DAY ONE: CONTINUED 3:35

BUSINESS MEETINGS

·· What effective ways exist to measure content delivery ·· Understand the effectiveness of each marketing tool and site performance

INNOVATION WORKSHOP Concurrent with Business Meeting

·· Best practices for tracking and measuring in the ad space



Lead by AppBoy

4:10

BUSINESS MEETINGS

5:55

INNOVATION WORKSHOP

Concurrent with Business Meeting



Personalization: How Much Is Too Much



From personalized product recommendation to personalized search results to personalized banner adds

4:40

·· How to measure customer satisfaction

BUSINESS MEETINGS

INNOVATION WORKSHOP Concurrent with

Business Meeting



Lead by Blue Triangle Technologies

6:25

BUSINESS MEETINGS

NETWORKING BREAK



THINK TANK Concurrent with Business Meeting

5:05

ROUNDTABLES - Suggested topics include: ·· Increase Customer Generated Content To Drive Brand Loyalty: Shanin Molinaro, Vice President, Marketing,Hudson Bay Company, Lord & Taylor ·· How Do You Decide What Features To Prioritize? Amanda Greenberg, Head of e-Commerce, KIND



Strategic Approaches To Reach The Global Market



Eric Tam, VP, Global Digital Experience and Commerce, Benefit Cosmetics

7:00

COCKTAIL HOUR

8:00

Sponsored by LeanPlum

DINNER FOR ALL GUESTS

·· Assess the landscape of analytical tools to get the most out of your data

WBR Connect is a new division of WBR which focuses on bringing together the most senior-level executives for a by-invitation only gathering where they can share their actual business cases with other top executives and learn from a few selected solution providers about technologies that will aid them in their daily challenges. WBR Connect is a complement to our existing large scale conference business and serves as a sales platform for intimate business case sharing and gives us the opportunity to match senior executives with the solutions they need.

WBR - BUILDING RELATIONSHIPS ONE CONVERSATION AT A TIME.

June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA • www.mobileconnectus.com

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DAY TWO: OPTIMIZING THE MOBILE EXPERIENCE June 13, 2016 7:45

BREAKFAST

8:45

CHAIR’S DAY TWO WELCOME

11:00



by Branding Brand

BUSINESS MEETINGS INNOVATION WORKSHOP

Concurrent with Business Meeting



The Epidemic Of Web Page Obesity - And Why It’s Not All Bad



·· Highlight our decision making process for design decisions made

Learn how web performance impacts your business and brand experience as you innovate to meet your customers demands. Everything you don’t know about mobile performance might be slowing you down. It’s possible to have your ‘heavy’ website and still be fast.



David Hsieh, VP Marketing, Instart Logic



Ozgur Dogan, Chief Marketing Officer, hepsiburada.com

11:35

BUSINESS MEETINGS

9:30

PRESENTATION: Integrate Mobile Into Your Overall Cross-Device Omni-Channel Strategy

9:00

INNOVATOR CASE STUDY: Hepsiburada’s Mobile Journey ·· Moving from a mobile site to a responsive website ·· Outline how analytics were leveraged for our decision making process

·· Key considerations when developing a comprehensive mobile engagement strategy ·· Cross-device interplay: How to create smooth transitions in the customer journey ·· Customization pushing the right message at time through the right device ·· Assess the different usage scenarios of mobile and how it can provide the most value to customers while driving sales ·· Collect and leverage important data through mobile ·· Tackling attribution and measurement

Charis Marquez, Director, Site Merchandising/ Vertical Experience, Sam’s Club

10:00

NETWORKING BREAK

10:25



DELEGATE TO DELEGATE & SPONSOR TO SPONSOR NETWORKING Birds Of A Feather Session



THINK TANK Concurrent with Business Meeting



What Agile Means For The Structure Of Your Teams



Justin Aronstein, Head of E-Commerce Conversion Rate and Web Development, Living Direct

12:10

LUNCH

1:15

USER EXPERIENCE ROUNDTABLES Topics may include:

User experience trumps everything else when it comes to mobile and most customers will not give you another chance if you don’t get it right the first time. They will expect it to be a great experience and that means that it’s intuitive, convenient and fast. Discuss with peers lessons learned and how they have created compelling mobile experiences. ·· Leverage channel profiles to meet customer expectations and give them the functionality they need ·· Integrate Mobile with Social and Video ·· Increase repeat purchase behaviour: What do you give the loyal customer that keeps them coming back? ·· Leverage text messages for a customer feedback loop

June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA • www.mobileconnectus.com

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DAY TWO: CONTINUED 2:05

BUSINESS MEETINGS

wallets and mobile payment systems like google wallet and apple pay offer consumers a new, credit card free, convenient payment option. With most traffic moving drastically from desktop to mobile having options there is paramount. Understand how the new payment systems will affect your business.

INNOVATION WORKSHOP Concurrent with Business Meeting



Lead by Mobify

2:40

BUSINESS MEETINGS

·· Discuss if Mobile payments options add value to the customer experience

THINK TANK

·· Assess how different payment options tie into loyalty



Concurrent with Business Meeting

·· Balance security vs convenience



Let’s Make This Fun!



Create customer engagement through gamification

·· Understand the impact and implication of EMV chips and digital wallets

3:10

NETWORKING BREAK

3:35

INNOVATOR CASE STUDY: Integrate Personalization Into The Site User Experience ·· Mining data effectively and leverage data analytics for a meaningful, personalized experience ·· Integrate personalization at different touch points in the online experience



Kedar Deshpande, Head of Mobile Marketing Strategy, Zappos

4:05

Keynote Session Brought To You By Event Partner

4:25

PANEL DISCUSSION: The Impact And Implications Of New Payment Systems

The Payment space is currently exploding with many new options, credit card companies are moving to EMV chips to reduce fraud and support contactless card reading, while digital



Colin Luce, Launch Team, North America, Klarna



Lisa Bankston, Director, Digital Marketing, Harry & David

5:00

BUSINESS MEETINGS

THINK TANK

Concurrent with Business Meeting



Key Considerations To Make The Transition From Personalized To Predictive

5:35

BUSINESS MEETINGS

THINK TANK Concurrent with Business Meeting



Tackling The Difficult Question Of Attribution

6:15

COCKTAIL HOUR

7:15

DINNER FOR ALL GUESTS

WHAT PAST ATTENDEES SAY “Well managed conference that was probably the best I have ever attended. The timing was excellent and the communication was superb. This was a great combination of proficiency, customer awareness and business acumen. The people I had access to, the business leaders I was able to meet with and the blend of business and informal dialogue was a breath of fresh air setting this trip apart from the standard conference and conventions I have attended.” Gary Kazmer, General Manager Global e-Commerce, Crayola

June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA • www.mobileconnectus.com

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DAY THREE: LEVERAGE MOBILE TO DRIVE IN-STORE SALES June 14, 2016 7:15

BREAKFAST

8:15

PRESENTATION: The Customer Shopping Journey...Or Is It A Maze? Tackling Attribution In An Omnichannel World

9:50

BUSINESS MEETINGS

THINK TANK: Leveraging Local Social Concurrent with Business Meeting ·· How can a retailer take advantage of local social

·· Highlight strategies that improve customer engagement and reduce attrition

·· What social media channels should be utilized

·· The secret sauce to improve the lifetime value of the customer

·· Examples of brands doing this today

·· Understand attribution in the maze of customer touch points



Johnny Volk, Head of Social Media, Stubhub



Ramesh Swamy, Executive Vice President, Curacao

10:25

BUSINESS MEETINGS

8:45

INNOVATOR CASE STUDY: Let Me Show You How! Guiding The Interaction Of Consumers With New Technologies ·· Strategies to educate customers on new technologies ·· What content to use



The Golden Rules For Customer Acquisition & Customer Retention



John Rospenda, VP of Marketing, JustFab

11:00

BUSINESS MEETINGS

·· Integrate new technologies with other platforms to push usage ·· How to connect the dots between different platforms and management systems to track the customer end-to-end

Sasha Kadey, VP of Digital Marketing, Luxury Brand Partners

9:15

PANEL DISCUSSION: Beacons – Leveraging Mobile In The Physical World



·· Assess the status quo of beacon and geofencing technology ·· Discuss the do’s and don’ts of beacon usage based on recent pilots ·· Create user recognition that is not intrusive

INNOVATION WORKSHOP

Concurrent with Business Meeting



THINK TANK

Concurrent with Business Meeting



Mobile Technologies That Enhance The In Store Experience

11:35

BUSINESS MEETINGS



INNOVATION WORKSHOP Concurrent with Business Meeting



Mastering The Innovation Game



Discuss with peers how they keep day to day operations moving while innovating

12:05

CLOSING LUNCH

·· How to target consumers with coupons

George Haynes, Head of New Media Marketing, Caesars Entertainment Corporation



Shanin Molinaro, Vice President, Marketing, Hudson Bay Company, Lord & Taylor



Johnny Volk, Head of Social Media, Stubhub

June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA • www.mobileconnectus.com

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INTERESTED IN ATTENDING? If you’re the Mobile or mCommerce leader in your business and could profit from exclusive knowledge sharing with your peers and insight into the most innovative technologies on the market, then Mobile Connect is designed specifically for you. To request an invite please contact: Leah Price Head of Delegate Acquisition Phone: 646.200.7512 Email: [email protected]

INTERESTED IN SPONSORING? Meet senior executives, benchmark and build relationships to advance deals with your target market. You’ll meet with companies that are qualified - and presently looking to - invest in your area of expertise. For more information on a customized package which can include: 1-to-1 meetings, networking and speaking engagements please contact: Felippe Velloso Managing Director Phone: 646-200-7840 Email: [email protected]

June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA • www.mobileconnectus.com

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