Media Kit 2017

WHAT SETS US APART

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AWARD-WINNING CONTENT AND DESIGN

ORIGINAL EDITORIAL

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We don’t use wires or syndicates. All Cary Magazine articles are uniquely tailored to our readership.

E Y E - C AT C H I N G PHOTOGRAPHY

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PRINT QUALITY The highest industry standards to ensure vibrant photography and advertisements.

D I G I TA L P R E S E N C E

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CaryMagazine.com photo galleries, digital edition directories, articles, Social Calendar, Facebook and Twitter

W E E K LY E - N E W S L E T T E R With more than 20,000 subscribers

WHAT SETS US APART

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READER INTERACTION Reader Survey, contests, events and social media — we constantly seek input from readers.

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BRANDED EVENTS

Women of Western Wake Luncheon, Movers & Shakers, and Maggy Awards Party annually.

of western wake

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MAGGY AWARDS Our most anticipated yearly feature, the reader-selected Maggy Awards.

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IN-DEMAND ISSUES More than 180 free pickup locations

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DISTRIBUTION & DEMOGRAPHICS

COVERING WESTERN 95 WAKE COUNTY

25,000+

COPIES DISTRIBUTED EACH ISSUE

18,000 AVAILABLE FOR READER PICKUP

7,000

MAILED DIRECTLY TO LOCAL BUSINESSES

Morrisville

CARY

Raleigh

Apex Holly Springs

FREE!

Fuquay-Varina

TAKE ONE! CARY MAGAZINE IS AVAILABLE FREE AT

180+ locations Harris Teeter, Food Lion, Kroger, SAS, The Umstead Hotel & Spa, N.C. Farmers Market, area chambers of commerce, restaurants, Cary Welcome, New Neighbor Welcome Service, Cary Amtrak station and area public libraries. View complete list at CaryMagazine.com/pickup-locations

95% PICKUP RATE EACH ISSUE

89%

of readers feel more connected to the Western Wake community by reading Cary Magazine.

*Statistics according to the 2016 Cary Magazine Reader Survey

Interested in distributing Cary Magazine at your business? Contact the Circulation Department at (919) 674-6020.

76%

of readers have a home valued at $200,000 and above

18%

82%

of readers own a second home

women readers by percentage

49%

have more than $100,000 in total household income

67%

of readers are more likely to do business with a company that advertises in Cary Magazine.

49%

of readers have a bachelor's degree

33%

also have advanced degrees

RE

A

D

of readers have taken action as a result of reading Cary Magazine. Most commonly: • Chosen a restaurant • Gone to the website of a business

E

R

AGE

Under 30 5.1%

60-69 16.1%

30-39 21.4%

50-59 27.9%

40-49 23.4%

2017

EDITORIAL CALENDAR

JAN

Magg y Awa The B rds: est of Weste r n Wak Ad Sp e* ace: 1 1 -30 Ad M ateria ls: 12 -7

MAR/APR

FEB

Travel & Outdoor s* Homes & Interior s Ad Spac e: 2-1 Ad Mate rials: 2-8

ue ver Iss * Makeo cation in Edu e c n e 9 Excell ce: 12-2 Ad Spa : 1-5 terials Ad Ma

JUN

MAY

ide* tion Gu Reloca 8 ce: 3-2 Ad Spa : 4-6 terials Ad Ma

AUG

Year in Pictures Pets Ad Space: 4-26 Ad Materials: 5-5

Food* Ad Spa ce: 7-5 Ad Ma terials : 7-13

JUL

er Fun Summ rs Shake s and r e v o M -24 ace: 5 Ad Sp : 6-2 terials Ad Ma

SEPT/OCT of Women Wake Western e: 8-9 Ad Spac 7 rials: 8-1 Ad Mate

*Special advertising opportunities accompany this section.

SPECIAL ADVERTISING SECTIONS E X C E L L E N C E I N E D U C AT I O N : Differentiate the area’s top educational facilities. W E E K E N D G E TA W AY S : Invite readers to explore your vacation destination. 5 - S TA R FAV O R I T E S : Highlighting the area’s best health care and service professionals. R E T I R E I N S T Y L E : Feature the perks and privileges of your maintenance-free living community. G R E AT P L A C E S T O L I V E : Feature the crème de la crème of communities in the area. R E S TA U R A N T G U I D E : Entice diners with a snapshot of your menu. G I F T G U I D E : Showcase the season’s best gifts.

NOV/DEC

Holidays* Ad Space: 10 -4 Ad Materials : 10-12

RATES & SPECS Ad Size

1X

3X

6X

9X

Full Page

$2,500

$2,350

$2,150

$2,000

2/3 Page

$2,250

$2,100

$1,950

$1,750

1/2 Page

$1,500

$1,350

$1,200

$1,050

1/3 Page

$900

$800

$750

$675

1/6 Page

$575

$500

$425

$375

2017 PRINT ADVERTISING RATES

PREMIUM PLACEMENTS Inserts, gatefolds, bellybands, stickers and premium pages can be quoted upon request by your advertising executive.

DIGITAL FILE SPECIFICATIONS

AD SIZES

Trim size is 8.375” wide by 10.875” tall. Bleed size is 8.625” wide by 11.125” tall. Live area is 7.875” wide by 10.375” tall. Artwork must be received as a high-resolution (300 dpi) Adobe PDF in CMYK format. All full-page ads must be submitted at bleed size. Keep live matter 0.375” from all sides that bleed, 0.25” from trim. All color artwork and photos must be saved as CMYK. RGB and PMS colors are not acceptable and must be converted for publication. If color is critical, a certiÿed color accurate proof can be submitted. We cannot be responsible for color variations and quality on ÿles submitted not following these guidelines. No advertisements may be canceled after the published deadline dates. All ÿnished art is due on or before the material deadline.

Uplo a and d all ads artw ork t saco o mmu nicat ion /ad-u pload s.com /

*All full-page ads must be submitted at bleed size.

DIGITAL MEDIA

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WWW.CARYMAGAZINE.COM Find all of the content from each issue and e-newsletter online, as well as additional features, contests and videos. Nominations and voting for the popular Maggy Awards are conducted also on CaryMagazine.com.

DIGITAL FILE SPECIFICATIONS CaryMagazine.com accepts the following ÿle types: .jpg, .gif — animated or static, .swf or external server tags. Rich Media also accepted. The recommended ÿle size is 40 KB. Files may be no larger than 1 MB.

SITE TRAFFIC PROFILE:

AD SPECIFICATIONS AND RATES: A. 728px x 90px $500/month

7,500

B. 300px x 250px

MONTHLY UNIQUE VISITORS

$350/month

22,000

PAGE VIEWS PER MONTH

CARY MAGAZINE E-NEWSLETTERS Cary Magazine publishes a weekly e-newsletter with more than 20,000 subscribers. The newsletters feature multiple topics including restaurants, shopping and social and community events.

DIGITAL FILE SPECIFICATIONS Cary Magazine e-newsletter ads accept the following ÿle types: .jpg, .gif — animated or static.

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The recommended ÿle size is 40 KB. Files may be no larger than 700 KB.

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CUSTOM EMAIL MARKETING Cary Magazine can create custom advertising emails to be delivered to our email database of more than 20,000 subscribers. Only one custom email per week will be sent, and we are able to work with the advertiser on design. Custom emails are a great alternative to traditional direct mail marketing as they are delivered in a more timely and measured manner, and are more cost effective.

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6L,L0O0WE0RS

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SPECIFICATIONS: • $1,500 per email • • • • • • • • • •

Maximum of 80 characters for the subject line Format: HTML Maximum file size: 200KB (HTML & images Recommended width: 500-700 pixels Use inline: CSS only All content must reside BETWEEN and Image formats allowed: GIF or JPG only All graphics must be 72 dpi Text: Maximum of 300 words If hosting the images on the S&A Communications Web server, be sure to provide all images

FIND US ON:

LIVE EVENTS Cary Magazine Events offer an exciting avenue to connect the magazine brand and event sponsors with the community in person. Each can’t-miss event has a unique audience and accompanying sponsorship opportunities. ANNOUN

CING

2016 THE

MAGGY AWARDS

THE MAGGY AWARDS PARTY

THE WINNERS

JANUARY 2017

Best New Restaurant

THE MASON JAR TAVERN

HM: Toast Café HM: Totopos Street Food & Tequila

Best Appetizers

THE MASON JAR TAVERN

The Mason Jar Tavern’s corn fritter appetizer is served with smoky honey sauce.

HM: Ruckus Pizza, Pasta & Spirits HM: Bonefish Grill

Best Cocktails

The papa

THE MASON JAR TAVERN

razzi

HM: Firebirds Wood Fired Grill HM: Ruckus Pizza, Pasta & Spirits

Best Bakery

LA FARM BAKERY & CAFÉ

HM: Once in a Blue Moon Bakery & Café

Nothi HM: Stick Boy Bread Co. ng bri Award ngs ou s. Eac Best Barbecue t the h yea fans person DANNY’S BAR-B-QUE r, thousa quite alities like Car nds (an HM: Smithfield’s Smithfield s Chicken ‘n Bar-B-Q and loc y Magaz d thousa HM: The Blistered Pig Smokehouse ales and Who are ine’s ann nds!) now, this yea of you ual rea the res This yea r’s win name Best Breakfast ders-c ults ner you r more of you hoice s? We r favorit BRIGS RESTAURANTS r votes Maggy ll, the than eve e We faces Toast Café re are are HM: r before and pla rn Wa unv Farm Bakery ste a & Café few ces lan ke , the rea d. surpris HM: Laeile ding sta es. ch of in Car the con rring Best Dessert y. roles test is THE MASON JAR TAVERN in the thrillin Maggy You’ll g: You Daniel’s Restaurant & Catering Award HM: also find ’ll find new Rey’s s,HM: decide and that qui many d by ma te a few of rgins the even Best Burgers and Fries m are catego in the share n’t ries hav FIVE GUYS BURGERS & FRIES single the spo digits. e HM: tlight, beeTribeca Your vot n Tavern Some in tied e cou winner HM: Bad Daddy’s Burger Bar votes. cal” wh nts! And s en cas we app ting you laud you r ballot. Cong for “th ratula Now, inking tions withou 2016 lo loto the t furthe Magg winne r ado y Aw … rs of ards! Cary Maga zine e’s ’s

readRESTAURANT BEST are NEW y to h our BESTcatc APPETIZERS local winnersTO GET A COCKTAIL BEST PLACE in BEST actio DESSERT n. Man y thanks to our JAR TAVERN THE MASON mod

el phot ographers: clockwis from top left, e Steven Cook, Bob Hen nessy, Sonya Hen Theness Mason Jar Tavern in Holly Springs nabs the and MagThe y gie contest-wide spotlight with first-place Maggy wins in Pierc e.

WINNING WAYS

FOUR categories: Best New Restaurant, Best Appetiz Appetizers, Best Place to Get a Cocktail and … Best Dessert. “I’ve never worked at a place where desserts were such a high percentage of sales — 3 to 4 percent when normally it’s 1 to 2 percent,” said owner Jonathan Pierce. Find our exclusive recipe for TMJT’s scrump scrumptious S’more in a Jar on page 56! At TMJT, the Manhattans are served in Mason jars, the house burger is topped with bacon jam, and bourbon-infused maple syrup lands alongside the but buttermilk fried chicken and waffles. waffles Pierce says while he campaigned slightly for the Best New Restaurant award, “We didn’t even tell the staff or our family to vote for us. That’s Tha ’s what is most gratifying, that we have so much community support. We are pleasantly surprised, for sure. “We feed a thousand people a month, and I’ll go home thinking about the one person who wasn’t com completely happy,” he said. “So the awards reinforce that we are doing things the right way.” HOT GOSSIP: Pierce started his restaurant career at another Maggy fave, Ruckus.

Jona

than

22

NEW TOO: Honorable mention honors for Best New Restaurant go to Toast Café, offering gourmet breakfast and lunch fare, and Totopos Street Food & Tequila, a cantina-style hotspot whose name is Spanish for corn chips.

Fredin

Jonathan Pierce, co-owner of The Mason Jar Tavern, wants his food to take center stage. Or in this case, a Blueberry Mint Moonshine cocktail.

BEST

WRITTEN BY NANCY PARDUE AND AMBER KEISTER

RESTAURANTS PHOTOGRAPHED BY JONATHAN FREDIN

CARY MAGAZINE 23

JANUARY 2016

CARY

MAGAZIN

E 21

CARY

• APEX

SPRINGS

• FUQUAY-VA RINA

• APEX

THE MAGGY AWARDS

• MORRISVIL LE • HOLLY

CARY

The coveted Cary Magazine Maggy Awards have long been one of Western Wake’s most popular and deÿning competitions. To share the excitement with the nominees and the community, we host a live event to celebrate the Maggy Award winners. Sponsored opportunities will be available for this event.

• GARNER

• MORRISVIL LE • HOLLY

SPRINGS

• FUQUAY-VA RINA

Move r Shaks ers COMPILE

D BY NANCY

PARDUE

| PHO TOGRAPH

continued from page 37

ADVICE TO OFFER: Get a sufficient amount amou

of sleep — you can’t be at your best and most effecti effectivee if you’re overtired. If this means that you have to make some other sacrifices, so be b it. Note: I rarely take my own advice.

DEANNA CROSSMAN

POSITION: Owner of Rhea Hospitality,

operating The The Mayton ayton Inn, The The King’s Kin ’s Daughters Inn

FAITH. FAMILY. FRIENDS The me . mbers of this Shaker year’s s truly class unders of Mover propos tand tha ition. s& t succes s is not Amid all a solo their nut us tha s-and-b t these olts advice, “three a blac F’s” are they rem k-ink bot at leas ind tom line t as imp . ortant They wor as k hard. we’re They give lucky genero to hav e them usly. And Wake as par commu t of our nity. Weste Turn the rn page, and me Magazin et the e Mover 2016 s & Sha Cary kers.

AGE: 36

PROUD OF: We built The Mayton ayton Inn from the ground up. Countless locals and guests have come in and asked, “What was this building before you took over?” That That means mean we did our job, to build a building that blends in with the existing downtown façade, and will be known as a beautiful historic downtown Cary building 50 years from now.

GUIDING PHILOSOPHY: Nothing in busi-

ness is life or death (at least not in the hotel

plishments over time.

FUN FACT: I love dill pickle potato chips.

GUIDING PHILOSOPHY: My goal in life and in work is to improve people’s situation, ser cycling or otherwise. I deliver excellent service, not just for the sake of running a good business, but because it is important to me to positively influence the lives li es of others.

ADVICE TO OFFER: Stop and celebrate the

FUN FACT: I love old bluegrass music and

The process victories. Even the small ones. The p ocess can often be long and hard and if you don’t take a minute to appreciate the little wins and how far you’ve come, it’s easy to lose perspective, and passion.

playing the banjo.

ED BY The e industry)! Perspective is so important. There JONATH AN FRE is always a solution. Sometimes you just DIN

have to take a deep breath and walk away for a minute.

DANIELLE CASTELLI STRADER POSITION: Owner and operator of Torrenti Cycles Inc., bicycle repair company AGE: 24 PROUD OF: Building my company is an important accomplishment because it serves as diffe ence. Howa vehicle for me to make a difference. However, I am most proud of the impact I am able to have in my community. That That isis aa summation of both big and small accom-

ADVICE TO OFFER: Adversity is just part of goals. Some the process to achieving your goals. Sometimes you have to work tirelessly to get where you want to go.

ANDREW VALKANOFF POSITION: Owner and operator of three

Dairy Queen Grill & Chill Restaurants AGE: 36

MOVERS & SHAKERS CELEBRATION

FUN FACT: I’m not very connected on social media. No Facebook, Instagram, or Snapchat. Just Twitter. ADVICE TO OFFER: Do something that wakes you up in the morning. It is so much fun to go to work.

JULY 2017

JOSH DIES POSITION: Owner and head baker at Stick Boy Bread Co., and co-owner of The ill AGE: 36 PROUD OF: I’m most proud of the relationship Katie and I have with each other; owning/operating two businesses with your spouse while raising two young boys is nearly impossible. I’m proud of the way we communicate, problem solve, and care for each other every day. GUIDING PHILOSOPHY: The Golden

PROUD OF: Being a husband to Christina

and dad to Addison, Anderson and Anna Claire. GUIDING PHILOSOPHY: Lead people, man-

age details.

Rule: Do unto others as you would have them do unto you. FUN FACT: I love to create, and would like to have my own woodworking shop.  ADVICE TO OFFER: Lots of things are going to demand your time and energy. Make time for friends and family: Take a day trip to the zoo, meet a friend for lunch, or make breakfast for your kids. 

Kyle Greer, left, and Moss Withers

KATIE DIES POSITION: Owner and general manager of Stick Boy Bread Co., and co-owner of The Mill AGE: 34 PROUD OF: I believe that everything I have is from the Lord — my accomplishments are really blessings from Him. With that in mind, I am most thankful for the relationships He has orchestrated within my community and with my staff, and my two incredible boys.  GUIDING PHILOSOPHY: My life and work

are guided by my faith.

Victoria Reed’s sculpture was featu “Dapple” red in Cary Visua 2011 Outdoor Sculpture l Art’s now be seen in Show. the gard It can Page-Walk en at Cary er Arts Many & Histo ’s thanks ry Cent to the and the Page-Walk er. Town er staff of Cary to phot for ograph the 2016 allowing us Shakers on the Movers center’s & grounds.

Y ED B

From left are Colin Crossman, Deanna Crossman, Andrew Valkanoff and Danielle Castelli Strader. 38

CARY

LE

FUN FACT: I was born in Chicago, and LOVE deep dish pizza. continued on page 40

MAGA

ZINE

35

THE WOMEN OF WESTERN WAKE LUNCHEON

R HONO N TO AT I O NITY LEBR MMU A CE R CO IN OU MEN G WO ADIN

PRES

EN

Nur Onvural

TITLE: Associate professor of Economics and Finance, Pfeiffer University; general contractor and owner TofS SilverCrest Homes

ALTHOUGH SHE HAS held many jobs, Nur Onvural has never strayed far from the classroom. Since arriving in the United States to pursue graduate studies in 1983, she has been a project manager for Blue Cross Blue Shield, a builder of luxury homes and a volFAMILY: unteer with several civic groups. All these exTwo sons, Melih, 31, and Doruk, 26, periences have fed her passion for teaching. and three grandchildren “I have gained so much exposure and experience to improve myself so I can be a EDUCATION: better teacher for my students,” she said. Bachelor’s degree in chemical The associate professor of economThe engineering, Middle East Technical ics and finance is inspired by her students University; master’s in business at Pfeiffer University, where she has taught administration and doctorate of since 2002, full-time for the past six years. economics, N.C. State University She has also taught at N.C. State University and N.C. A&T in Greensboro. 16 COMMUNITY INVOLVEMENT: 14, 20 “When I see that students learn, that’s B E Rof Commerce, Cary OChamber TCary C O , MacGregor Rotary Club, American what keeps me going,” said Onvural. “I could AY FRID Turkish 2 P M of N.C. be extremely tired, and when I get in the class– Association 11AM PA room, I get energized. I could teach, and go on L & S FIRST JOB: HOTE and on. My students tell me all the time that E ALabDassistant sorting mainframeE , C A R Y UMST I care. If they don’t learn something, I spend D RlabI V THE printouts in aD computer more time untilNthey learn that concept. PON S SIO LAND S C U“Then “Then there are the emails that tell you OOD L DI HOBBIES: PA N E 100 W A K E teacher. ‘They D ‘They learned so you’re theirAfavorite AN Ballroom and dancing, cooking C HLatin RN W E S T E much from you. You made it so much easier , LUN K I N G (She published a Turkish N OF W E cookbook WOR M T O E N for them to learn.’ When you get that email, 16 W RING ’ S as2 a0fundraiser.) F E AT U it makes your day.” ZINE AGA M ARY Her enthusiasm for passing on knowlH C WIT edge is paired with a studious curiosity. When her family built their home in the early 2000s, her schedule as an adjunct professor allowed her to spend hours at the job site. She quizzed the designers and craftsmen HOMETOWN: Ankara, Turkey. Her father was in the Air Force, so the family moved frequently before settling in Ankara when Onvural was in high school.

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MOR

C A RY

ISIT ION V

SEPTEMBER/OCTOBER 2016

O E INF

MAG

R M AT

AZIN

E.CO

OCTOBER 2017

WRITTEN BY AMBER KEISTER PHOTOGRAPHED BY JONATHAN FREDIN

LIVES IN: Cary

FOR

Josh and Katie Dies CARY MAGAZINE 39

JUNE/JULY 2016

This business networking event that recognizes and celebrates the contributions of individuals who make Western Wake a better place to live, work and play. Nominated by friends, family and colleagues, the Movers & Shakers honorees in° uence our community in the present and in years to come.

M

Nur Onvural is a professor with an entrepreneurial edge that’s led her into luxury homebuilding. “We place limits on ourselves sometimes; we forget how capable we are,” she says. “If we could get over those fears, we would realize we can do it.”

about the best products and techniques. “Building my own home was a two-year process,” she said. “Having part-time jobs, I was able to allocate a lot of time to work with the builder, work with the suppliers, and pick all the features.” In 2004, Onvural put that knowledge Sil to work when she and a partner started SilverCrest Homes, building luxury residences. “I’m proud of the houses I built; they “They were all were like my babies,” she said. “They custom homes, where you pay attention to every little detail.” While building homes was rewarding, difficult to run a small Onvural says it was difficul business and keep up with a demanding teaching job. When the Great Recession hit, it was time for a change. posi In 2010, she accepted a full-time posiPfei tion teaching economics and finance at Pfeiffer University. niversity. ab “Between 2008 and 2014 there was absolutely nothing happening in the housing market,” she said. “I built seven homes with an average price of $1.5 million, average size of 5,500 to 6,000 square feet. But I think I made the right decision to return to academia.” In her classes, she draws on her experience as an entrepreneur. She encourages her students to be what she calls “intra-preneurial,” to bring entrepreneur creative problem-solving and an entrepreneurial spirit to their existing companies. This is particularly true of her students This in the Masters of Health Administration hospi program, many of whom work at area hospicontinued on page 36 CARY MAGAZINE 31

This reÿned and informative networking event allows readers to meet the Women of Western Wake honored in Cary Magazine and listen to their words of wisdom. This panel discussion and luncheon showcases the year’s honorees to an audience of 250 area professionals. Now in its eighth year, the Women of Western Wake Luncheon continues to be a sellout event.

PRO NTAL EX DUSTRY ASE, RE HICLE IN EET, LE USED-VE RS | FL ETING & MANAGE | REMARK ED-CAR IONS S | US CT ER AU AL R DE | AUTO | USED-CA | BANKS ALERS ANIES CAR DE CE COMP : NEWT FINAN READ BY PENDEN & INDE IVE PT CA

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Publisher of Cary Magazine, Cherokee Media Group is a full-service media company based in Cary, N.C. CMG specializes in print and digital media, custom publishing, event and meeting planning, public relations, digital marketing, and photography. Whether it’s developing a new brand for your business, a comprehensive advertising and marketing plan, crisis

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ctio r Conne o n ig s n Plus: Co ed Leasing it with Un

communications or print and digital collateral — our single purpose is to help your company or organization achieve success by sharing your story with the audiences that matter most to you. Cherokee Media Group, its parent company, S&A Cherokee, and sister company, S&A Communications, have received numerous

Wake M

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CONTACT US

Westview at Weston 301 Cascade Pointe Lane | Cary, NC 27513 (919) 674-6020 | CaryMagazine.com PUBLISHER Bill Zadeits [email protected] ADVERTISING Kris Schultz [email protected] EDITORS Nancy Pardue [email protected] Amber Keister [email protected] PHOTOGRAPHY Jonathan Fredin [email protected]

“Cary Maga zine has uniq ue, locally-fo content....all cused, everg written and reen photograph standard th e d at a high q at is rarely uality seen among options. An local magaz d, the maga in e zine is distr are hard for ibuted in pla us to get to a ces that ny other wa y.”

- Dan saklad, owner

ART DEPARTMENT [email protected]

d rtner an great pa a e years, n e e b e d ov r th n e has la in s z I a d g a a Bald He “Cary M ehicle for v g sults.” in is t strong re adver ly t n e t is g cons land Limited deliverin rd for Bald Head Is

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