What s Happening In Korea? Son Yon Jae for LG

What’s Happening In Korea? Son Yon Jae for LG www.info-inspiration.com Oct 2013 Introduction  INFORMATION ET INSPIRATION, created in 2003, is a u...
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What’s Happening In Korea?

Son Yon Jae for LG www.info-inspiration.com

Oct 2013

Introduction  INFORMATION ET INSPIRATION, created in 2003, is a unique cosmetic trend consulting agency based in France & specialized in Asian markets  Monitor markets  Collect new products in situ  Spots key trends and emerging ones  Provide consumer understanding  Support new product/ concepts development  Hold creativity meetings

 Offer guided tours Florence BERNARDIN 01 47 24 75 70 www.info-inspiration.com [email protected] www.info-inspiration.com

Oct 2013

Introduction  How do we work ? The results of our analyses and presentations we provide , come from:

- Qualitative market studies from products, retailers, ad campaigns, websites… - Daily follow-up of press, blogs…

- A unique international team and locally on markets - A real product knowledge from consumer’s point of view - An eye on all new concepts & approaches - …

www.info-inspiration.com

Oct 2013

A dynamic market  Cosmetics turnover 9,5 Md Euros  49,7 Millions inhabitants  Booming market  More than 700 manufacturers

 Actively exporting to China & Japan and US  Shopping addict • Department stores/shop in shop 36% • Door to door 32% • Road shop 25% • Direct sales 7%

http://www.hibizpartners.com/Study/Cosmetic/korea_cosmetics_market.html

www.info-inspiration.com

Oct 2013

A dynamic market  Key market leaders are Korean  70% of the market are local manufacturers • Amore Pacific 38% – Amore Pacific – Sulwhasoo – Hera – Laneige – Hanyul – Innisfree – Etude House – Primera – … • LG H&H 18% – History of Who – Sum:37 – Ohui – Sooryehan – The Face shop – Belif – VOV – The Face shop Oct 2013 www.info-inspiration.com

A different market  Obsessed by perfection • Woman power : Equality with men

– Occupation, legal rights, education, political participation… • Key to social success – “In our society, it’s all about looks,” “looking good is a priority” • Surgery addicted

– 20% of Korean women ages 19 to 49 having had at least one plastic surgery procedure. 418 cosmetic surgery clinics registered in Gangnam-gu and Seochogu, Seoul. ( source The Kyunghyang Shinmun )

www.info-inspiration.com

Oct 2013

A beauty oriented market  Beauty ideal • Natural beauty

– From natural ingredient to natural looks, a quest for a healthy beauty • Skin glow – The best clean, hydrated and radiant skin beauty expectation – Gwang : water glow, honey glow, dewy glow…

• Charming eye line (애교살) aegyosal – The symbol of youth

www.info-inspiration.com

Oct 2013

A skincare market  The longest beauty routine in Asia • Day : Cleansing foam – Toner - Essence – Lotion ( = milky lotion) – Eye cream -

Moisture cream- Sun block • Night : Makeup remover- Cleansing foam – Toner - Lotion- Ampoule- Serum – Eye Cream – Moisturizing Cream/oil/night cream

www.info-inspiration.com

Oct 2013

What’s in, What’s hot ?  Some key products trends such as:

- Natural products - Skin booster /skin finisher - Oil & Mists - Mask addict

- CC boom - Mist Cushion - Watery gel - …

www.info-inspiration.com

Oct 2013

What’s in, What’s hot ?  Some key products trends such as:

- All about natural ingredients - Fermented ingredients from TKM - All clays and muds - Skin food concept

- Skin drinks - All exotic new moisturizers

www.info-inspiration.com

Oct 2013

What’s in, What’s hot ?  Some key products trends such as:

- All about snail

THE SAEM – HAND CREAM www.info-inspiration.com

IT’S SKIN – PRESTIGE CREME D’ESCARGOT Oct 2013

What’s in, What’s hot ?  Some key products trends such as:

- The more is the best - Skin booster - 3 seconds moisture - Skin finisher

- Skin perfectors - …

www.info-inspiration.com

Oct 2013

What’s in, What’s hot ?  Some key products trends such as:

- The more is the best

ETUDE HOUSE NYMPH AURA VOLUMER www.info-inspiration.com

Oct 2013

BRTC JASMINE 3D WATERFUL BALM

What’s in, What’s hot ?  Some key products trends such as:

- All about mist - All about oil - Mist - Tri-layers

- Encapsulated

www.info-inspiration.com

Oct 2013

What’s in, What’s hot ?  Some key products trends such as:

- All about Mist

NATURE REPUBLIC BOTANICAL BB FIXER

www.info-inspiration.com

INNISFREE (AMORE PACIFIC) GREEN TEA MINERAL MIST

Oct 2013

What’s in, What’s hot ?  Some key products trends such as:

- Mask addicts - Bubble mask - Oxygen mask - Sleeping beauty

www.info-inspiration.com

Oct 2013

What’s in, What’s hot ?  Some key products trends such as:

- Mask addicts

HANYUL (AMORE PACIFIC) RICH EFFECT WHITENING MASK

www.info-inspiration.com

Oct 2013

OHUI (AMORE PACIFIC) 3D BLACK MASK

What’s in, What’s hot ?  Some key products trends such as: - CC boom

- 25% makeup - 75% skincare  From Complete Correction to complete care • Highly moisturizing & functional

www.info-inspiration.com

Oct 2013

What’s in, What’s hot ?  Some key products trends such as  BB swirl hot success

MISSHA SWIRL BB SUN BALM

THE FACE SHOP ESSENCE BB BASE

www.info-inspiration.com

Oct 2013

What’s in, What’s hot ?  Some key products trends such as: ZENISWELL REAL TOUCH FACE SPECIAL SET

- Crazy for vibrating

Maybelline Vibration BB Puff -

www.info-inspiration.com

HANSKIN SUPER LITE TOUCH BB CREAM PACT / SUPER MOVING TOUCH

Oct 2013

THE SAEM GEM MIRACLE MOTION IN BB FOUNDATION

What’s in, What’s hot ?  Some key products trends such as:

- Mist cushion - Makeup - Moisture

(AMORE PACIFIC) IOPE AIR CUSHIO XP SPF50 + PA+++

- Whitening

- Cooling - Sunscreen

www.info-inspiration.com

Oct 2013

What’s in, What’s hot ?  Some key products trends such as: - Watery Gel

- Jelly - Pudding - Melty - Transparent

- Colored - Transforming

www.info-inspiration.com

Oct 2013

What’s in, What’s hot ?  Some key products trends such as: - Combination of texture and ingredient image

www.info-inspiration.com

Oct 2013

What’s in, What’s hot ?  Some key products trends such as:



Cooling down

 Fresh cool  Anti thermal-aging  Sparkling…  Re-energizing  …

www.info-inspiration.com

Oct 2013

What’s in, What’s hot ?  Some key products trends such as:



IR protection

COREANA VITALRECOVERY BB PACT UV-IR BLOCK SPF 50+ PA+++

www.info-inspiration.com

Oct 2013

LAVIDA SUN SOLUTION COOLING SUN CREAM PACT IFR 25 SPF50+/PA+++

What’s in, What’s hot ?  Some key products trends such as:



Do not forget mens’ market

www.info-inspiration.com

Oct 2013

Conclusion… watch Korea ! Thank you for your attention .

Florence BERNARDIN 01 47 24 75 70 www.info-inspiration.com [email protected] www.info-inspiration.com

Oct 2013