What’s Happening In Korea?
Son Yon Jae for LG www.info-inspiration.com
Oct 2013
Introduction INFORMATION ET INSPIRATION, created in 2003, is a unique cosmetic trend consulting agency based in France & specialized in Asian markets Monitor markets Collect new products in situ Spots key trends and emerging ones Provide consumer understanding Support new product/ concepts development Hold creativity meetings
Offer guided tours Florence BERNARDIN 01 47 24 75 70 www.info-inspiration.com
[email protected] www.info-inspiration.com
Oct 2013
Introduction How do we work ? The results of our analyses and presentations we provide , come from:
- Qualitative market studies from products, retailers, ad campaigns, websites… - Daily follow-up of press, blogs…
- A unique international team and locally on markets - A real product knowledge from consumer’s point of view - An eye on all new concepts & approaches - …
www.info-inspiration.com
Oct 2013
A dynamic market Cosmetics turnover 9,5 Md Euros 49,7 Millions inhabitants Booming market More than 700 manufacturers
Actively exporting to China & Japan and US Shopping addict • Department stores/shop in shop 36% • Door to door 32% • Road shop 25% • Direct sales 7%
http://www.hibizpartners.com/Study/Cosmetic/korea_cosmetics_market.html
www.info-inspiration.com
Oct 2013
A dynamic market Key market leaders are Korean 70% of the market are local manufacturers • Amore Pacific 38% – Amore Pacific – Sulwhasoo – Hera – Laneige – Hanyul – Innisfree – Etude House – Primera – … • LG H&H 18% – History of Who – Sum:37 – Ohui – Sooryehan – The Face shop – Belif – VOV – The Face shop Oct 2013 www.info-inspiration.com
A different market Obsessed by perfection • Woman power : Equality with men
– Occupation, legal rights, education, political participation… • Key to social success – “In our society, it’s all about looks,” “looking good is a priority” • Surgery addicted
– 20% of Korean women ages 19 to 49 having had at least one plastic surgery procedure. 418 cosmetic surgery clinics registered in Gangnam-gu and Seochogu, Seoul. ( source The Kyunghyang Shinmun )
www.info-inspiration.com
Oct 2013
A beauty oriented market Beauty ideal • Natural beauty
– From natural ingredient to natural looks, a quest for a healthy beauty • Skin glow – The best clean, hydrated and radiant skin beauty expectation – Gwang : water glow, honey glow, dewy glow…
• Charming eye line (애교살) aegyosal – The symbol of youth
www.info-inspiration.com
Oct 2013
A skincare market The longest beauty routine in Asia • Day : Cleansing foam – Toner - Essence – Lotion ( = milky lotion) – Eye cream -
Moisture cream- Sun block • Night : Makeup remover- Cleansing foam – Toner - Lotion- Ampoule- Serum – Eye Cream – Moisturizing Cream/oil/night cream
www.info-inspiration.com
Oct 2013
What’s in, What’s hot ? Some key products trends such as:
- Natural products - Skin booster /skin finisher - Oil & Mists - Mask addict
- CC boom - Mist Cushion - Watery gel - …
www.info-inspiration.com
Oct 2013
What’s in, What’s hot ? Some key products trends such as:
- All about natural ingredients - Fermented ingredients from TKM - All clays and muds - Skin food concept
- Skin drinks - All exotic new moisturizers
www.info-inspiration.com
Oct 2013
What’s in, What’s hot ? Some key products trends such as:
- All about snail
THE SAEM – HAND CREAM www.info-inspiration.com
IT’S SKIN – PRESTIGE CREME D’ESCARGOT Oct 2013
What’s in, What’s hot ? Some key products trends such as:
- The more is the best - Skin booster - 3 seconds moisture - Skin finisher
- Skin perfectors - …
www.info-inspiration.com
Oct 2013
What’s in, What’s hot ? Some key products trends such as:
- The more is the best
ETUDE HOUSE NYMPH AURA VOLUMER www.info-inspiration.com
Oct 2013
BRTC JASMINE 3D WATERFUL BALM
What’s in, What’s hot ? Some key products trends such as:
- All about mist - All about oil - Mist - Tri-layers
- Encapsulated
www.info-inspiration.com
Oct 2013
What’s in, What’s hot ? Some key products trends such as:
- All about Mist
NATURE REPUBLIC BOTANICAL BB FIXER
www.info-inspiration.com
INNISFREE (AMORE PACIFIC) GREEN TEA MINERAL MIST
Oct 2013
What’s in, What’s hot ? Some key products trends such as:
- Mask addicts - Bubble mask - Oxygen mask - Sleeping beauty
www.info-inspiration.com
Oct 2013
What’s in, What’s hot ? Some key products trends such as:
- Mask addicts
HANYUL (AMORE PACIFIC) RICH EFFECT WHITENING MASK
www.info-inspiration.com
Oct 2013
OHUI (AMORE PACIFIC) 3D BLACK MASK
What’s in, What’s hot ? Some key products trends such as: - CC boom
- 25% makeup - 75% skincare From Complete Correction to complete care • Highly moisturizing & functional
www.info-inspiration.com
Oct 2013
What’s in, What’s hot ? Some key products trends such as BB swirl hot success
MISSHA SWIRL BB SUN BALM
THE FACE SHOP ESSENCE BB BASE
www.info-inspiration.com
Oct 2013
What’s in, What’s hot ? Some key products trends such as: ZENISWELL REAL TOUCH FACE SPECIAL SET
- Crazy for vibrating
Maybelline Vibration BB Puff -
www.info-inspiration.com
HANSKIN SUPER LITE TOUCH BB CREAM PACT / SUPER MOVING TOUCH
Oct 2013
THE SAEM GEM MIRACLE MOTION IN BB FOUNDATION
What’s in, What’s hot ? Some key products trends such as:
- Mist cushion - Makeup - Moisture
(AMORE PACIFIC) IOPE AIR CUSHIO XP SPF50 + PA+++
- Whitening
- Cooling - Sunscreen
www.info-inspiration.com
Oct 2013
What’s in, What’s hot ? Some key products trends such as: - Watery Gel
- Jelly - Pudding - Melty - Transparent
- Colored - Transforming
www.info-inspiration.com
Oct 2013
What’s in, What’s hot ? Some key products trends such as: - Combination of texture and ingredient image
www.info-inspiration.com
Oct 2013
What’s in, What’s hot ? Some key products trends such as:
Cooling down
Fresh cool Anti thermal-aging Sparkling… Re-energizing …
www.info-inspiration.com
Oct 2013
What’s in, What’s hot ? Some key products trends such as:
IR protection
COREANA VITALRECOVERY BB PACT UV-IR BLOCK SPF 50+ PA+++
www.info-inspiration.com
Oct 2013
LAVIDA SUN SOLUTION COOLING SUN CREAM PACT IFR 25 SPF50+/PA+++
What’s in, What’s hot ? Some key products trends such as:
Do not forget mens’ market
www.info-inspiration.com
Oct 2013
Conclusion… watch Korea ! Thank you for your attention .
Florence BERNARDIN 01 47 24 75 70 www.info-inspiration.com
[email protected] www.info-inspiration.com
Oct 2013