What Is It Like To Work In A Google Project?

Entitle, the electronic magazine Of Faculty of Creative Multimedia Multimedia University No. 04, Vol. 01, October 2010 What Is It Like To Work In A G...
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Entitle, the electronic magazine Of Faculty of Creative Multimedia Multimedia University No. 04, Vol. 01, October 2010

What Is It Like To Work In A Google Project?

A Cup Of Brewed Coffee With Mr. Avijit Pual

The Man We Call Avi From MMU to Oman, a interview with Munawarruzzaman bin Mokhtar

My Next Goal Is To Be A Student Once Again The 4th Annual Creative Multimedia Awards

The Fabulous Night Out

Front and Back cover photos by Pouyan Mohseninia Front cover: Google event at FCM, MMU “Word Of Mouth”

CONTENTS

Back cover: Malaysian Book of records The longest live painting

Entitle, the electronic magazine Of Faculty of Creative Multimedia Multimedia University No. 04, Vol. 01, October 2010

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Artist’s Diary Vincent Van Gogh The Life and Times of Him Vincent Van Gogh is generally considered the greatest Dutch painter after Rembrandt, though he had little success during his lifetime. Page 6 The lost testimony of Rashomon Nyoba Kan Buto Festival 2010 “BU” means dance, “TÔ” means stamp on the ground. Butô, the original Japanese contribution to modern dance, arose during the 1960s. Page 8 A Cup Of Brewed Coffee With Mr. Avijit Paul The Man We Call Avi Once a Film and Animation student in Multimedia University; now, Avijit Paul is an academician by profession and entrepreneur by passion. Page 10

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CREDITS: Pouyan Mohseninia Grace Lai Choo Ern Tan Ming Jie Avijit Paul Ahmad Edrees Mohd Hadiy Syakir Bahare Darvish Ezreen Delaila Taib Fazri Nuha Yusof Dr. Lim Yan Peng Mohammad Shirani Hazim Bin Abd Halim Syarifah Nurizni Wafa Syafiqah Alyani Shamsudin Chor Cheun Koong Muhammad Adib Abu Bakar Muhammad Syfiq ‘Izzat ACKNOWLEDGEMENTS: Sharifah Sarah bt. Syed Idros (President of Creative Mulimedia Club) and to all whom made efforts through publishing this issue.

Director Perspective “Google, Word Of Mouth” What is it like to work in a Google project? During the first two days I was waiting for them to tell me what to do next. Page 16 Team Member Perspective “Google, Word Of Mouth” What is it like to work in a Google project? We were honoured to be selected by Google for Google Day at MMU Cyberjaya! Google Day is mostly about lectures from Googlers and Google Technology User Group about the latest “cool” development of technology... Page 18 Malaysian Book of records The longest live painting Page 20 From MMU to Oman, a interview with Munawarruzzaman bin Mokhtar My Next Goal Is To Be A Student Once Again Page 22

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The 4th Annual Creative Multimedia Awards The Fabulous Night Out Page 28 An Observation of Jahai Modesty The air was still, quiet and cool. The bright midday sun shone high in the sky, but our lively conversations were nicely shaded under the leaves of a huge jackfruit tree. Page 44

Next Issue

An Interview with Professor Dr. Jon Baggaley Professor of Education Technology Athabasca University, Canada Time, Knowledge Realization 11th MMU Convocation 2010 Grace Lai Choo Ern Best Creative Multimedia Student 2010 The city’s all day Creative art festivals

Urban Scape 2010

Contact

for any future information and feedbacks please contact us by [email protected]

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Welcome To Entitle Magazine Dear readers of the Entitle Magazine, Now that I am honored to speak with you as my very first time, I would like to thank all of the lecturers and the Students of FCM who have made an effort and supported the magazine. So far, we have published four issues. During time, we have made efforts to improve the magazine and to be a better representative, although, I personally believe as a new born child we still need to be advised.

and is published in this issue. Although two contributors from the Entitle Magazine, sponsored by our dean Prof Harold Thwaites were to cover the event, but we still had difficulties to finalize the article. Unfortunately, the award winning students weren’t available during the event as some were absent. So, later emails were sent to the winners to interview them, however, some didn’t respond at all. During this process, the Entitle Magazine was pleased by the Creative Multimedia Club president Ms. Sharifah Sarah bt. Syed Idros and her collaboration and support to finalize the 4th annual creative multimedia award article.

First of all, I would like to invite all of the FCM students, and especially our lecturers who are interested to share their knowledge and get involved with the magazine.

In the middle of our first trimester of 2010, an outstanding effort was made by the FCM students. A new record was registered in the Malaysian books of record, “The live painting”. It was held during this year’s convocation ceremony in MMU broke the records as the longest live painting in Malaysia. Congratulations on this success.

In this issue of the Entitle Magazine, our major theme is “Google, word of mouth”, the event which was held back in July 14th to 16th, featuring Mr. Avijit Pual, the assistant lecturer of FCM and the director of the event. It is followed by his article regarding his perspective on how it is to work with Google. Also, from the MMU students who had the opportunity to work with Google, Ms. Tan Ming Jai a FCM alumni and one of the members of the event wrote about her perspective as well.

As this trimester was getting close to its last days, career of a FCM lecturer was as well. One of the very first FCM alumni, Mr. Munawarruzzaman bin Mokhtar, was moving out from FCM to continue his career in Oman. Therefore, a team from the Entitle Magazine prepared themselves to interview him before his departure. A farewell goodbye to him was also organized by the DM department. We wish him good luck and the best. “Salamat Jalan” Mr. Muna!

Finally, one of our major articles “The 4th annual creative multimedia award” was finalized

Starting from this issue, I want to have a closer contact with our readers; hence, I have started

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this column by giving a brief introduction to this current issue. Once again, I would like to ask for your contribution and collaboration with the magazine. As mostly asked, I will highlight that this magazine is neither for a particular group of students nor a group of special lecturers. So, please feel free to help the magazine grow. Please send your articles, pictures and news to the magazine’s email at [email protected] You can always find the electronic version of the magazine on the FCM website at http://creative.mmu.edu. my/2010/entitle.html Also, you can join us on Facebook and get informed of the latest news at http://www.facebook.com/ entitlemagazine I hope this magazine can open a new horizon toward education in FCM as I also hope you enjoy reading this issue. Sincerely, Pouyan Mohseninia

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Artist’s Diary

Vincent Van Gogh

The Life and Times of Him By Mohd Hadiy Syakir 1081105685 Digital Media, Gamma [email protected] Vincent Van Gogh is generally considered the greatest Dutch painter after Rembrandt, though he had little success during his lifetime. Van Gogh produced all of his work which some says it is estimated 900 paintings and 1100 drawings during a period of only 10 years before he succumbed to mental illness which is possibly bipolar disorder and committed suicide. His fame grew rapidly after his death especially following a showing of 71 of van Gogh’s paintings in Paris on March 17, 1901, just 11 years after his death. Color, for him, was the chief symbol of expression. Van Gogh’s influence on expressionism, fauvism and early abstraction was enormous, and can be seen in many other aspects of 20th-century art. A son of a pastor, brought up in a religious and cultured atmosphere, Vincent was highly emotional and lacked self-confidence. Between 1860 and 1880, when he finally decided to become an artist, van Gogh had had two unsuitable and unhappy romances and had worked unsuccessfully as a clerk in a bookstore, an art salesman, and a

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Van Gogh’s influence on expressionism, fauvism and early abstraction was enormous, and can be seen in many other aspects of 20thcentury art.

preacher in the Borinage (a dreary mining district in Belgium), where he was dismissed for overzealousness. He remained in Belgium to study art, determined to give happiness by creating beauty. The works of his early Dutch period are somber-toned, sharply lit, genre paintings of which the most famous is “The Potato Eaters” (1885). In that year van Gogh went to Antwerp where he discovered the works of Rubens and purchased many Japanese prints. In 1886 he went to Paris to join his brother Théo, the manager of Goupil’s gallery. In Paris, van Gogh studied with Cormon, inevitably met Pisarro, Monet, and Gauguin, and began to lighten his very dark palette and to paint in the short brushstrokes of the Impressionists. His nervous temperament made him a difficult companion and night-long discussions combined with painting all day undermined his health. He decided to go south to Arles where he hoped his friends would join him and help found a school of art. Gauguin did join him but with disastrous results. Near the end of 1888, an incident led Gauguin to ultimately leave Arles. Van Gogh pursued him with an open razor, was stopped by Gauguin, but 1888, when city life and living with his brothers proved too much, Van Gogh left Paris and went to Arles, Bouches-du-Rh, France. He was impressed with the local landscape and hoped to found an art colony. He decorated a “yellow house” and created a celebrated series of yellow sunflower paintings for this purpose. Only Paul Gauguin, whose simplified colour schemes and forms (known as synthetism) attracted van Gogh, followed his invitation. The admiration was mutual, and Gauguin

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painted van Gogh painting sunflowers. However their encounter ended in a quarrel. Van Gogh suffered a mental breakdown and cut ended up cutting a portion of his own ear lobe off, which he gave to a startled prostitute friend. Gauguin left in December 1888. Van Gogh then began to alternate between fits of madness and lucidity and was sent to the asylum in Saint-Remy for treatment. In May of 1890, he seemed much better and went to live in Auverssur-Oise under the watchful eye of Dr. Gachet. Two months later he was dead, having shot himself In May 1890 Vincent van Gogh left the clinic and went to the physician Paul Gachet, in Auverssur-Oise near Paris, where he was closer to his brother Theo, who had recently married. Gachet had been recommended to him by Pissarro; he had treated several artists before. Here van Gogh created his only etching: a portrait of the melancholic doctor Gachet. His depression aggravated. On July 27 of the same year, at the age of 37, after a fit of painting activity, van Gogh having shot

Mountains at Saint-Remy 1889 ; Oil on canvas, 71.8 x 90.8 cm (28 1/4 x 35 3/4 in); Solomon R. Guggenheim Museum, New York The Starry Night June 1889, Oil on Canvas, 72 x 92 cm (29 x 36 1/4 in); The Museum of Modern Art, New York http://www. vincentvangoghart.net/ http://www.ibiblio.org/ wm/paint/auth/gogh/ http://www.answers.com/ topic/vincent-van-gogh

himself in the chest “for the good of all.” He died two days later, with Theo at his side, who reported his last words as “La tristesse durera toujours” (French: “The sadness will last forever”). He was buried at the cemetery of Auverssur-Oise; Theo unable to come to terms with his brother’s death died 6 months later and was buried next to him. It would not take long before his fame grew higher and higher. Large exhibitions were organized soon: Paris 1901, Amsterdam 1905, Cologne 1912, New York 1913 and Berlin 1914. Today, The Van Gogh Museum in Amsterdam is dedicated to Van Gogh’s work and that of his contemporaries. Among of the famous painting that is still on display today is The Red Vineyard, was created in 1888. It is on display at Pushkin Museum in Moscow and is the only painting that he sold during his lifetime. Even though his mother threw away quite a number of his paintings during Vincent’s life and even after his death, but she would live long enough to see her son become a world famous painter.

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By Bahare Darvish 1081108022 Film & Animation, Beta [email protected]

The lost testimony of Rashomon Nyoba Kan Buto Festival 2010

“BU” means dance, “TÔ” means stamp on the ground. Butô, the original Japanese contribution to modern dance, arose during the 1960s. Today, Butô enjoys an extraordinarily high level of popularity worldwide. Founded by Tatsumi Hijikata, this innovative genre is currently being preserved and evolved by dance groups like Sankai Juku and Byakkosha and by soloists like Kazuo Ono. In the traditional sense, butô is a ritual dance performed by farmers when they celebrate the harvest. On the other hand, butô is also a revolutionary movement in the dance world of the 1960s.... Butô is the cycle between birth and death, life and death. Buto is not only dance but drama and performance. It has a spiritual dimension and has to do with life itself. It’s a living sign in space.

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The lost testimony of Rashomon was performed on Saturday, 7th of August. It was held in the actors’ studio theatre at lot 10 shopping centre. At first, everywhere was dark while the projector was showing flashlikes and electrical sounds. So, it showed Japanese style, because these kinds of styles in Japanese video art exchange performances had been seen. Then, three persons entered to the stage; their clothes were all in white. Even, their bodies were transferred into white and as Lee Swee Keong once said; the buto dancer should transfer his/her body into white color. So, White color is the most important color in buto dance. The other interesting thing was using red hair color for the devil who was one of the main characters. When the devil entered the stage, the other three dancers tried to escape. When the

http://nyobakan.blogspot. com/2010/05/ 3rd-nyoba-kan-butofestival-2010.html

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lights were focused on the evil’s movements, the projector was showing some abstract pictures of taking a small girl. Suddenly, a girl was entered to the stage. She was very anxious and her eyes were filled with tears. It was obvious that she is scared of something. Moreover, she touched her body like something is inside of her body. This may refer that her soul had been taken. It also can be said that buto can be scary dance too. The conclusion of the story is that the evil is also alone like all the people around the world. Despite the fact, that he has conquered a lot of people’s soul but I believe he himself has been conquered by a powerful person! The overall massage of the lost testimony of Rashmon was who the main person who runs everything and everybody is. As it has been written about buto dance, there is no set style at all. However, the director had used some props. The props also were easy to handle. It is better to say that the director used them cleverly. For instance, chairs were carried by actresses and actors. However mostly, there were no props and dancers filled the stage with their movements. The actresses had very good and flexible bodies. However, one of the actors’ performing was also nice. He physically was a man, but his personality was like women. He really could perform well.

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A Cup Of Brewed Coffee With Mr. Avijit Paul

The Man We Call Avi Avi has worked on a broad range of projects that involved industry leaders such as Google, Maxis, Suzuki, Danone, Shin Etsu, PETRONAS and many more. He has also participated in various extracurricular activities that involved Malaysian Think Tanks; such as ASLI for World Islamic Economic Forum and Perdana Foundation for Peace Forum by the former Prime Minister of Malaysia, Tun Dr Mahathir Mohammad. Besides that, he has volunteered for many charity events such as Tsunami Fund raising and Orphanage programs. For the fourth issue of ENTITLE magazine, we have invited Avi to share a little more about himself as well as his experiences working with Google in this interview. Photos by Chor Cheun Koong

I worked on couple of projects namely Spectrum Based Voice Learning and HDRI for 3D environment. I came up with the idea of the research and proposal for the fund and was awarded RM70,000 for funding of the project.

By Grace Lai Choo Ern 1061105381 Media Innovation, Alumni [email protected] Let’s begin with a simple introduction about you. How would you describe yourself as a person? Well, I would say that I’m a simple person. I like to help solve problems and usually have a difficulty in saying “no” to people. I am practicing now though. What kind of problems do you like to help solve? All kind of problems or those that are technology related? Actually I’m interested in solving any kind of problem, but I guess I tend to solve more technology related problems since I’m more of a technology person. When did you come to Malaysia and Why did you choose Malaysia? I came to Malaysia in April 2002. Malaysia was actually one of the few countries I could go to due to problems in obtaining a visa.

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It was easier to come to Malaysia at that moment. Coming here was also cheaper. When I did my studies in Singapore, one of my lecturers recommended me to go to US, Canada or Malaysia. Then we found out that the best option for me was to go to Malaysia since I wanted to do animation and film. So she made all the arrangements for me to come. We are also interested to know why you picked MMU. Well, no other place in Malaysia was giving a degree in animation or film. You have worked with Google a couple of times so far. We would like to know what you have done before that. Prior to Google, I was doing many things. During my studies in MMU I was always freelancing. I did TV Commercials for Suzuki and Maxis and a whole lot of websites for other companies. I also worked on couple of projects namely Spectrum Based Voice Learning and HDRI for 3D environment. I came up with the

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idea of the research and proposal for the fund and was awarded RM70,000 for funding of the project. After graduation I joined a local company in Cyberjaya and then joined MMU as a teaching staff. Then there are the two startups that you already know about; Enveluv and Friendly Rabbit Media. What happened with the Spectrum Based Voice Learning project? I think not many people have heard about it. It worked as a prototype, but Photos by Chor Cheun Koong

later on we found out that what we did was wrong. If the project was to extend further, it will start giving the wrong outputs. Unfortunately, our team did not have the time to reprogram it. I think most of the students will be interested to hear about your freelancing experience. You were so active; how did you manage to find time for studies and freelancing? How did you manage to balance all your activities? Since I was surviving on my own I had no choice but to work. To me at that time, making money was extremely important as I figured if I could pay my tuition fees, I could at least pass my degree. I mean, I had the confidence to pass. What I needed was the money. Working as a freelancer, I could make more money than if I were working at McDonalds. Plus, it would be illegal for me to work there since I am a foreigner. I could make more money as a freelancer and the projects I receive relate back to multimedia. Instead of taking away my time for assignments, freelancing actually helped me to do them a lot faster than the other students. So I had no problems in finishing my assignments. Let’s go back to talking about Google. How did you get the Google Stimulus Project? Well, when I started Enveluv, we wanted to advertise Google. So I called Jeff Ooi who is a wellknown political blogger and he gave me Hanson Toh’s number. Hanson is the representative for Google in Malaysia. So I emailed Hanson and we had a talking session that lasted for 4 hours. We

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met a couple of other times, like when Google wanted to introduce their Google Apps to universities. So two years after that meeting about Google Apps, Hanson called me and asked which university would be the best to work on their Google Stimulus Project. Naturally, I said MMU. Hanson also found out from recruitment agencies that employers preferred graduates from MMU and UTAR. So that was how we got the project. What about the “Word of Mouth” Google project? Was it through Hanson again? Actually, I felt very bad about the previous project as we did pretty badly. So I asked Hanson to inform me in future if there were any other projects available so that we could make up for it. Hanson was too busy for this project but he did contact me to find out which university has the best ratio of Malay, Chinese and Indian students. I told him that MMU had a ratio of about 40 40 10 10; Malays, Chinese, Indians and foreigners accordingly. Google initially went to UM, but it didn’t work out there so Hanson emailed Seyoung my particulars and she got in touch with me. Seyoung was the project manager for Southeast Asia. At first, I thought it was some kind of research project; I wasn’t really clear on the details of the project but decided to go ahead with it anyway. I called Eric Ho from the president’s office who was all up for bringing this to MMU and since it sounded like a research project, he asked me to contact Dr Tang from R&D. We actually wanted to get the IT faculty to host it as it sounded more of an IT project. But the Dean of IT was

too busy at that time so I went to FCM instead. I contacted Mr Khong who is in charge of R&D in FCM and he gave me his full support. He got the venue and approval from the Dean of FCM and we started advertising. I also got support from Dr Saravannan, the Associate Dean of FOM to spread the words in bulletin board etc regarding this project. There was another Google project before these two? What was it about? Oh, that was the Google Online Marketing Challenge. Basically

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nice despite the failure. They understood that there might be many reasons for the failure so they were just trying to figure out why it happened.

Avi’s Fun Fact

Working with Google has its advantages. What about disadvantages? Are there any? Since we’ve all heard what a good place it is to work in. Well, you’ve got to be really proactive. It’s not a disadvantage, but you’ve just got to be really really proactive.

- Learnt how to speak English fluently in 3 months because of a dedicated roommate in Singapore. - Not fussy about food but says a big NO to bitter gourd. - Used to talk to the wall when he was a kid. - Makes friends very easily and is a natural PR person. - Is the only child in his family. - Wanted to do animation because of the ‘Tom and Jerry’ cartoon show. - Knows how to fly a plane.

Are there any other qualifications needed to be working in Google? You’ve got to be pretty smart; you need a really high CGPA from one of the top universities of the world.

Photos by Chor Cheun Koong

it’s about students coming up with effective online marketing campaigns for a company of their choice. I signed up with Google to become a trainer and taught 8 groups altogether. Unfortunately, none qualified. This was actually a competition, not a collaboration. So, so far you have had two experiences working with Google, one failure and one success. Were there any differences in the way they treated you? No, there was no difference in their treatment. They were really

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What are you working on right now? Currently I am working on more game related projects both for mobile and desktops. I have also been teaching Unity 3D for two semesters now. Besides that my startup, FRM (Friendly Rabbit Media) is actually acting as a technology provider for the Tun Mahathir Musical that will be held in Istana Budaya from 24th September to 4th October. We will be combining Augmented Reality with the live theater performance. Basically we are trying to do a 3D projection mapping along with live actor tracking. We have set certain gestures to act as a marker which will then be captured by our AR. For example, we program the AR to detect a gesture of the opening of hands. Then when an actor opens up his hands; a 3D model of KLCC pops up on the screen. Our part is to fuse 3D models of Mahathir’s development successes such as

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PICC, KLCC, Putrajaya Mosque and others with the live acting. How did your company land this project? Kino-i Studios, a production studio in Malaysia connected us with CTRA Production which is presenting the musical. They just said they wanted AR with live acting so we searched for options and came across projection mapping. How did your past working experiences affect your current job(s)? And how did they affect your teaching? My past working experiences in Enveluv and as a freelancer made me more mature in terms of making decisions. I am able to understand people more as in what they want and how to sell it to them. Knowing how to get things done helped me to teach

better and influenced my teaching topics. Do you have any advice for students who want to become entrepreneurs? Just do it, especially when you have no money. Then you have nothing to lose.

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Director Perspective “Google, Word Of Mouth”

What Is It Like To Work In A Google Project?

By Avijit Paul Assistant Lecturer FCM, MMU [email protected] During the first two days I was waiting for them to tell me what to do next. After all, it was the first time I was working on a Google project and although I knew that the registrant data from SME’s are getting uploaded in some database, I was expecting them to tell me once they send it to us. After two days of no emails and no calls, I was shocked to see my Google spreadsheet was filled with SME details when I opened it to work on another document and since I was not doing anything for past two days someone else started to take charge and do my portion of the work. I was surprised, frustrated and ashamed at the same time and at that moment I realized that in an organization like Google once you are assigned to a job you take all responsibility and drive

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the project. There is no point of waiting for someone to guide or order you what to do. It was all so different than the way I have worked in any other places. This whole thing happened during the first time FCM worked with Google for their Blogger for business program. The program was known as Google Stimulus project as first 200 businesses who signs up with Google gets a free website done based on Blogger. Students from FCM, MMU and IT faculty of UTAR were selected to join this project. There was a website where SME (Small and Medium businesses) to sign up and all their data was gathered in a Google spreadsheet which automatically fills up data in my spreadsheet. My job was to distribute them to student groups and monitor the progress. However, what the description does not tell is that, at any time anyone from Google who is involved in the project can see how we are doing. It is just so transparent that there is no way

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I realized if you are to work in a fast company like Google where everything is very open to all internal parties you just cant wait and procrastinate, you have to be really proactive, very quick and just do it no matter what

date were posted as well to keep everyone in check. Eventually our first experience has helped a lot in the second project as we managed to get all the confirmation from all parties, booked our venues, confirmed lecture slots, got our posters designed and sent for reviews before other universities replied saying that they are interested to organize this project and wanted to know more about it.

we can do a last minute work or lie about the condition, as everything is online and extremely transparent. And since from the beginning we were too slow, Google Singapore felt that they cant rely on us much. Eventually we really were not up to the mark and did badly in our first project. We were really in very FCM mindset of working last minute and not being very proactive. We managed to do only 25% of the project. So when we got the second chance to organize “Word of Mouth” project we ensured everything is up to the speed. From the moment we got the email asking if we want to organize this, we have immediately emailed all possible parties involved and create Google docs to update the progress and shared the data between all the Googlers involved in the project. We have also created the primary website to collect the visitors, put up notice in the bulletin board, hired related data specialists and all the activities were updated twice daily in the spreadsheet. At the same time expected ending

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Needless to say, working in a project like this means you have to be on top of the information flow at all time and ready to act on backup plans immediately if the original did not succeed. You also need to be very well informed (to identify what is really important and trendy), well connected (to ensure you talk to the people who has the power to decide) and be extremely quick. There is really no time to delay because most people will not reply on time and this will constantly add on delay time. So if you are late as well or used to do things last minute, it just adds on more time and eventually makes the whole project delayed. Halfway during the project I was looking at the, to do list for this event and found that all are done long before the due date. I remembered the first project again when I was waiting for something to happen. I realized if you are to work in a fast company like Google where everything is very open to all internal parties you just cant wait and procrastinate, you have to be really proactive, very quick and just do it no matter what. Makes a lot of sense why they only hire from top universities of the world and don’t even look at your resume if your university is out of top 100.

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Team Member Perspective “Google, Word Of Mouth”

What Is It Like To Work In A Google Project?

The event has been a successful one. We had good response from both organizers and people from the industries. It has given Malaysian, the MMU community a very good exposure of the latest technology and we are very proud of this collaboration work

Training Afterwards I found that there were not more than 20 people who got selected for the job. We attended a training session with some appointed Googlers from Korea and Singapore who were in charge of the project, understanding our job scope and everything we needed to know about. Promotion In order to make the event a success, all of us put tremendous effort to promote the event. We had created an event in Facebook, spread the news through their walls and invited our friends to the 3-day event, told them through the word of mouth, got approvals from MMU admin to paste posters around. We’ve been literally trying our best to promote the event in whatever method we can think of. Few days later, some friends told me that “I can see the Google posters everywhere in campus! at the bank, classrooms and etc.” It’s great that people has been really paying attention to the posters.

By Tan Ming Jie 1061104081 Digital Media, Alumni [email protected] What this is? We were honoured to be selected by Google for Google Day at MMU Cyberjaya! Google Day is mostly about lectures from Googlers and Google Technology User Group about the latest “cool” development of technology and how to create fantastic cutting edge work with that. The rest was voice recording which gives MMU students / staff an exclu-

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sive Google T-shirt in appreciation for their participation. How did I join? Many must have questioned what I have gone through in order to be selected to be a team member for the project. Actually an announcement had been made on the MMU bulletin board. Anyone who was interested to get involved in this could send their resume to apply for the job. So did me. A few days later, I received a call from Google informing me the good news that I was selected for the job.

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Event days Google Day started off as pleasant as we expected with the overwhelming participation of the volunteers for the voice recording as well as the first session of the lecture series “Open Social” by Timothy Jordan. The recording sessions were carried out in two different spots; indoor and outdoor of FCM building. Besides this, the other topic covered that day were “Maps API” by Daniel Lee. It was an amazing lecture where he built a whole map application while talking. Next day Nazrul Kamaruddin (GTUG organizer) talked about “Best Practices of developers on Google technologies”. The most

popular lecture was followed next - “HTML 5” by Patrick Chanezon and the lecture was equally jaw dropping and informative. The last one was “Google AdSense” by Ruth Beattie, an Irish lady in Singapore who heads Southeast Asia Adsense team. Most of these speakers are invited from the Google office around the world and one was local professionals. The event has been a successful one. We had good response from both organizers and people from the industries. It has given Malaysian, the MMU community a very good exposure of the latest technology and we are very proud of this collaboration work. I hope there will be more opportunities for collaboration work between MMU and Google in the near future.

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I hope there will be more opportunities for collaboration work between MMU and Google in the near future.

Malaysian Book of records

sian Book of Records. The record for the longest mural painting. The length of the mural painting had to be at least 650 meters to break the current record. If the mural did not exceed that length, our record will not be accepted. That was one of the risks we had to take note of when trying to attempt this record breaking event. Thankfully once everyone put their best foot forward, we managed to paint a mural painting with a whopping 659.2meters

The longest live painting By Syarifah Nurizni Wafa binti Syed Naguib Wafa* 1071120336 Media Innovation, Gamma [email protected] Live painting is a form of improvisational performance art in which artists complete a visual art piece in a public performance. usually public event, accompanied by a DJ or live music. The form is often contrasted with more studied fine art compositions from the same artists, which are generally executed in an artist studio or other private spaces (Wikipedia). This programme was held from 29th July 2010 until 1st August 2010, along the road in Multimedia University Cyberjaya. MMU Live Painting was a side project for Convofest 2010. The theme of this event was “1 Malaysia Go Green”. The reason this theme was chosen was because we wanted to support the prime

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ministers campaign, which is “1 Malaysia”. We also wanted to encourage participants to build the sense of being the same despite the differences between religion, cultures and background. Go Green came from the increasing awareness of the community towards our environment and Mother Nature. So we incorporated both to create a more interesting concept.Our participants were students and staffs of MMU, the public, local professional artists and even young children as below as 4 year olds. We opened this event to everyone. The reason behind this is that we wanted to foster closer relations among students and staff of MMU, the public, students from other neighbouring universities and industry players who will attend this event. We wanted to make this event an exciting event for participants to be enthused to join, so we decided to try and break the Malay-

Entitle; The e-magazine of FCM / October 2010

Photos by Hazim Bin Abd Halim

long exceeding the current record and at the same time we managed to break the record. During the event we had another side attraction, we had invited local DJ’s to come and play some good music at this event. It was called Save the Tree. Over 20 DJ’s came for the four days to show their support and they managed to make the event an entertaining one with their music. At the end of the event we managed to achieve our goals and over 250 participants came to paint and support the event. It was a big success. A big thank you to the Students’ Representative Council 09/10, Student Affairs Division, Multimedia University, Cyberjaya, staffs and students of Multimedia University, the public, everyone who participated, Save the Tree Dj’s and a special thank you to my working committees for MMU Live Painting 2010. Without all of you, this event would not have become a reality. *Director, Live Painting “1 Malaysia Go Green”

Entitle; The e-magazine of FCM / October 2010

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At the end of the event we managed to achieve our goals and over 250 participants came to paint and support the event

From MMU to Oman, a interview with Munawarruzzaman bin Mokhtar

My Next Goal Is To Be A Student Once Again

Munnawarrozaman Bin Mokhtar is one the very first students as well lecturers in faculty of creative multimedia, he is mostly known as Mr. Muna. Recently we were informed, Muna will be leaving FCM, MMU for good. He has had shown green lights to one of his offers from Oman to continue his career in Middle East, Asia. The entitle magazine with the collaboration of the DM students whom basically were his previous and current students coordinated an interview to get to know more about him.

Muna was raised in rural areas of Perak. In a quite small town, were works hours are small and people stop working after 8 o’clock. His family didn’t have a TV in the house until the late 2000 and it only had one channel that only aired shows a few hours a day. He started receiving early education in a school back in his hometown a pretty normal childhood life like any other kid in a small town, with no computer, internet or any other modern facilities. After his diploma in engineering in ITTM he felt engineering was too heavy, he couldn’t cope with advance mathematic, and C++ and all the programming subjects. So, after his diploma he entered Multimedia University. It was there that I finally found interest in FCM. He joined the 1st batch of 1997 and in 2000 he started working here as a specialist to not only teach but also work with them. Several other students from his batch decided to take this job as well, not as lecturers but as part time-designers and part-time tutors.

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Entitle; The e-magazine of FCM / October 2010

Photo by Pouyan Mohseninia

By Pouyan Mohseninia, Ezreen Delaila Taib, Fazri Nuha Yusof, Muhammad Adib Abu Bakar, and Dr. Lim Yang Peng Voice transition by Ahmad Edrees Why did you choose FCM, MMU and started working in this field suddenly after your graduation and currently what degree are you holding? I took the offer because it’s under Telekom Malaysia. I don’t want to work in corporation environment that’s why it’s much more flexible here. In 2003 I started my masters in visual communication. The psychology of visual design it’s a social psychology subject, while still working here

of course and after my masters I was accepted as a full time lecturer here in Multimedia University for the moment. How were you treated when you were a specialist and then accepted as a lecturer? Actually before I was a lecturer in 2008 I had some experience in tutoring classes, helping other lecturers in their classes and after receiving my master degree I had the responsibility to handle classes. Actually more of beta and gamma classes. Which is more towards skill based subjects where every student is in the same level because not everybody is having the design background, so during the

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The student from earlier batches, from my observation choose to study in this faculty meaning they weren’t forced to study here, it was them who decided to study here, even some student had argument’s with their parents on why they chose to study in FCM

beta years we were treating the student the same. How was your first working day? In the early days if FCM we didn’t have much majors only FA, MI and DM around 200 student mostly. So we knew most of the students and what was being taught in every class. One other thing, the student from earlier batches, from my observation choose to study in this faculty meaning they weren’t forced to study here, it was them who decided to study here, even some student had argument s with their parents on why they chose to study in FCM. 10 years ago the design industry wasn’t anything like now. Even TV had some restrictions on the shows like which ad or TV series even the Internet was just starting to be explored by Malaysia.

Eventually, one day I might come back to FCM, but my next goal is to be a student once again.

What was the difference between the earlier and the current time of FCM? I can say that back then there were limited resource, we didn’t have many references or such. We needed to find or learn by ourselves. Adobe Flash was newly released and it was hard to master. Until right now most of the syllabus has been listed down when you enter Beta or Beta 2. It restricts student’s interest, it’s not free to explore, or do anything they like. If you are a student you receive student brief, which you have to follow and do exactly that. Most students won’t do more than what’s their told to. In the earlier times the lecturer told the objectives and what needed to be done and students would freely and easily do and explore their options in designing and finishing their works.

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Photos by Ezreen Delaila Taib

You mentioned about the intentions the assignment brief and students had to follow it? Can you explain that? It limits the student’s creativity, assignment brief is just a guide, help for the students to develop their ideas. The restriction won’t let the creativity be nourished. Tell us about your goals. My goals are always changing depending on my situation. Before, I was doing my Masters, game design and so on. But currently my goals are not related to my work but it is more personal like soul searching. What I mean is to reflect on what I have done from the past 10 years or so of my work life, it’s what I want to continue to do. That’s why I want to see if it’s benefitting me or others to have me as a lecturer. But for now I want to continue my working life. Actually working life doesn’t end when your 50 or 60 but you will carry it until your dead, in the definition of work, working is not actually about the salary but

Entitle; The e-magazine of FCM / October 2010

The experience that I have in teaching had some influences in my life. It means if the teacher is not good at his job it will have a negative effect on the students and society.

more of what you contribute to others and yourself. It doesn’t end there. Eventually, one day I might come back to FCM, but my next goal is to be a student once again. Let say as some financial support I would like to go to countries like Syria or Saudi Arabia, because I want to be a student once again but this time in a different field of studies. Do you have any intentions of leaving the academic life? I don’t have the intention of leaving this and work for the corporate sector. But I have the intention of being a student once more, towards religious matters, that’s what I will probably do in another 5-10 years. For me it will be more of an inner searching to be close to my religion and to be able to learn things that make me more peaceful in my life. The experience that I have in teaching had some influences in my life. It means if the teacher is not good at his job it will have a negative effect on the students and society.

Entitle; The e-magazine of FCM / October 2010

Did you have any good memories/feel happy during work? I was always happy when my students pass, even if my students learn something new if they don’t know about it. If they don’t know about action script and after a few classes they learn it that makes me happy. After sometime when the studetns start to learn more in design and preparing produce product, that’s the most happiest moment of my lecture time it’s not a specific thing or time. You are very quite as a lecturer but after this trimester the students were more confitable with you and you were more involved with them as well specially during group works and tutorial sessions. Are you happy with the work you do with your students? I’m always happy to do anything. If I’ve been given a responsibility to lecture a class or something that I’ve been asked to do so I

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Muna’s Fun Fact

Do you do any outside activities from MMU like sporting or any hobbies? My hobbies are basically playing games, which I won some awards from games competitions, e-sports. The best place that I scored was runners-up. I also play card games. I went to Asia pacific games back in 2001, the magic gathering. I’m also a fan of blizzard entertainment and I’m looking forward to Diablo 3. In fact during my younger times secondary school I was curious to know how they make games so now I know how to make games and I teach students how to make games, and now I know it’s not that fun, playing it is much more fun. Favorite leisure spot? Home Do you have any favorite music band? Not any in particularly, I stop listening to music 10 years ago, last time I listen was during my studies I remember the popular band was Green Day. Favorite food? Tempoyak

Photos by Ezreen Delaila Taib

will try to handle it, although if not happy at the beginning ill try to be happy with it, and for the second question yes I’m happy with my students. I’m also learning allot specially every time the batch is changing I learn something new about the behavior of my students, even if there is some quite students I always like to observe them and how they behave. I really loved this trimester because we went to a trip with the class and my students, and I don’t really like calling my students, students but rather friends or colleagues. If I feel like I don’t have any complain, if people’s actions doesn’t harm anyone. I always like everyone to make their choices themselves even if I teach a student and he/she asked about my opinion, I’ll say what’s your own opinion about it or what does your heart say about your design aesthetically, even in working life I tend to be the same, if I think everything will be ok then let them choose what they want. Why did you decide to go abroad for your career? Well like I mentioned before I

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Entitle; The e-magazine of FCM / October 2010

always have different goals, my goal right now its whether I’m doing the right things called it mid life crises or not but I like to think whether my contribution has made my students do the right thing or the wrong thing. But the reason I decide to go for that position is because I need to be in a different environment, I’ve been here for too long a part of this institution, if I want to make a difference here I can’t afford to do it here, so I think a reason for going abroad is to escape from this environment, I need to get out to correct myself, to be able to experience a different environment, step out of my comfort zone because the longer I stay in one place I don’t think I’ll be able to do anything food here. How would you envision FCM in a few years time? What would you see as change here? I think FCM is in the right track compared to 10 years ago. Not much improvement in the facilities, but more to the organizational structure of it. I believe if it follows everything it will be accredited and it will be sufficient for the years to come. The things that need improvements are the facilities need to update the labs software’s and so on. But regarding the teaching stuff, I believe most of the FCM staff is more than 3 years or 12-13 years of experience so they know what they are teaching according to the majoring so it won’t be a problem but they need to maintain the standard, no need to be complacent. Regarding the syllabus it’s being solidified since the accreditation. Regarding the places I think the students and teachers ratio is quite balance, maybe if FCM want

to take lecturers from industries because we need outside opinion, industry workers. We need more talks from outside to share their knowledge whether we like it or not in MMU we don’t go outside so if we invite guests it’s much more beneficial to everybody and gain knowledge. Other stuff are according to the plan, our president has a plan for FCM they have a new majoring in 2012.

Entitle; The e-magazine of FCM / October 2010

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We need more talks from outside to share their knowledge whether we like it or not in MMU we don’t go outside so if we invite guests it’s much more beneficial to everybody and gain knowledge.

The 4th Annual Creative Multimedia Awards

The Fabulous Night Out

The 4th Annual Creative Multimedia Awards (ACMA) is an event organized by the Creative Multimedia Club (CMC) to honor the best students and lecturers in Faculty of Creative Multimedia, and also to encourage students and lecturers to unleash their creativity. This year’s theme was “The Fabulous Night Out” which was launched on 2nd April 2010 at Dewan Seri Siantan, Perbadanan in Putrajaya. The organizational committee were Farah Shasheera Rosli, Nordiana binti Ludin, Muhammad Ikhwan Affandi, Norlisa Soraya Ruslan, Siti Fatin Sherrina Shaikh Zainal Abidin, Wan Noor Maheran, Nurul Nadia Zulkifli, Syarifah Nurizni Wafa bt Syed Naguib Wafa, Mohamad Izzuddin Asyraf bin Ismail, Mohammad Tarmidzi Noraini, Nur Ainina Fauzan, Norlisa Soraya Ruslan, Shalini Bala Chandran, Helmi Zuhdi bin Mohd Salamun, Hazwan Hisyam bin Ahmad Supian, Rubinden Kumar A/L Balbir Singh, Kamil Hafidz bin Adnan, Faizah binti Fahmi.

The Faculty of Creative Multimedia integrates academic study with extensive creative digital technology production work. This proven approach has established Multimedia University at the forefront of Malaysian creative multimedia education.

A team from Entitle Magazine, under the sponsorship of the Dean of Faculty of Creative Multimedia, was to cover this fabulous night out. One of the most important aspects was to promote the winners and be the voice for them, especially for the fresh students of Alpha and Beta years respectively. Most importantly, this also served as an outlet to capture the memories of the night. We had interviews with the winners, and although a few of them refused to be interviewed, most were quite happy to participate in this issue of Entitle.

Photo by Pouyan Mohseninia

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Entitle; The e-magazine of FCM / October 2010

Photo by Mohammad Shirani

Could you please introduce yourself? What was your feeling when they announced your name as the winner for this category? Did you think of being the winner? Were you expecting it? What would be the objective for you in receiving this award? Do you have any comments which you would like to share with the faculty, students and lecturers? If you could have the chance to give simple speech after receiving the award, what would you say? Any other last words that you would like to share with the readers? We hope all of you had a great night for this year’s ACMA!

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Nor Hasif Bin Abdul Hamid Best Music Video 2009 - 2010

Haireey Hashnan Best Alpha Year Student 2009 - 2010

I am Film and Animation student in my delta year majoring Visual Effects. During my Media Production Process assignment we won the title of the best music video. My positive point of view due to FCM is basically most of our lecturers are talented, so they could help us and give us good guide through. But as for the negatives and commenting them I think the way we want to consult with them, they mostly respond late and other than that mostly lecturers are not fluent in English. Generally I think professionalism is just for some of them.

Best ALPHA year, Student Nominees - ESHAN FATEHIGHAHFAROKHI - LEE AI LIN - HAIREEY HASHNAN - LIM SHU GI - HAIZEEL HASHNAN

Project title: Now Why Two Artist: OAG Group members: Ahmad Ghazi Maslan, Nor Hasib Ab. Hamid, Hazwan Hisyam, Abdul Hafiz, Fara Nur Izzati, Rahayu Ramly You can also find the video in the following link: http://www.youtube.com/ watch?v=C7kEUo1EHGg

I was like asking to myself “is this really happening?”. I mean there is a lot greater student out there, like Fazren, Haizeel my brother, Maya, Hilmi and many more. Honestly no. It’s not like I don’t have faith in myself, it’s just that it’s really a great honor even just to be nominated. Well, I really worked hard in my studies, keep reminding myself how much my parents paid for me to be here and how much I want to be involve and what more furthering my study in creative multimedia.

As I previously mentioned most of the lecturers do have enough experience but there are some lecturers whom have just graduated from MMU and don’t have much experience and I personally think this is not good, they are just like us. This university is supported by TM, but the internet’s speed is very slow.

I really like the lecturers here, I really do. They helped me especially during the important consultations and give me the spirit to work harder & produce better work. But I do find the faculty building a bit dull, it just need to be more creative and lively.

Dewan Seri Siantan, Perbadanan in Putrajaya Guests are ushered into the hall and to their seats and the Dinner performance Photos by Pouyan Mohseninia

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Entitle; The e-magazine of FCM / October 2010

I really hope this event can be bigger, to be known by whole FCM staff, students and all. It’ll be really great if it’s being held in MMU itself for transportation purpose and all.

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Work hard, never do your assignment last minute unless you can produce a flawless work.

Siti Sarah Ameera B. Sarban Best Gamma year student majoring Digital Media 2009 - 2010

Pouyan Mohseninia Best Beta year student majoring Digital Media 2009 - 2010 Well actually we (entitle magazine team) were here for covering the event and I wasn’t thinking of being honored and entitled as the best digital media student for beta year. Honestly I think there are lots of hard working and patient students who also deserve this honor as well. I believe from now on I have to work even harder than before.

Best BETA year DIGITAL MEDIA Student Nominees - AZIANA NORAZLEEN BINTI ABD. WAHAB - POUYAN MOHSENINIA - LEE KAI WEN - YON SIN YI - AINA AZRIN - BINTI ZULKIFLI

Hard work is the key to success, I try to work diligently on my assignments. I truly want to be successful, therefore mostly I am prepared to give up my leisure time and is hard, but as I do enjoy every second of it I don’t feel that much pain. So, this might be the reason. I think some lecturers are not fluent in their English. I also want to ask from my lecturers, when “there is no classes for today, because of an emergency leave” there will be no substitute classes at all, why? “Expect the worst, hope for the best, and capitalize on what comes” Honestly I am not satisfied with mostly everything here, but instead of complain I think as a student it would be more appropriate to help work things out, by bringing ideas and solutions. I do really appreciate and respect all the efforts made, but due to my expectations as a student to what I have in this faculty, I see a huge gap.

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Drum circle, is a group of people playing hand-drums and percussion. Photos by Mohammad Shirani

I truly want to be successful, therefore mostly I am prepared to give up my leisure time and that is hard, but as I do enjoy every second of it I do not feel that much pain

Best GAMMA year DIGITAL MEDIA Student Nominees - FARAH LIANA B. ABU BAKAR - SITI SARAH AMEERA B. SARBAN - WAN LIYANA NAZNIM BT. WAN OMAR SHUKRI - MUHAMMAD FAIZ B. YUNUS - NORDIANA BT. LUDIN Actually to be honest, I think the competition is very high because most of my classmate are very hard working and their designs are very good, and pretty much it could have been them, so I guess it was my luck. I should be the one to expect from myself from now on more than expecting my lecturers. I should advice myself little bit more to meet my own expectations. I have no negative issues to my faculty nor lecturers and I want to say this is all for them because there is not much difference between me and my friends/classmate. I would like the thank you my lecturers, family and friends and classmate and off course my love ones they are all very supportive.

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I have no negative issues to my faculty nor lecturers and I want to say this is all for them

Norman Chee Chung Ye Best Delta year Student majoring Digital Media 2009 - 2010

Best DELTA year DIGITAL MEDIA Students Nominees - LIU JIA WEN - KHAIRUL ANWAR OTHMAN - NORMAN CHEE CHUNG YE - MUHAMMAD KHAIRU JOHARI - TAN MING JIE

students’ work but couldn’t find any trace of FCM. I would like to take this opportunity to share some words to my juniors. 80% of the computer/ software skills I’ve learn during first few years in the faculty has now become outdated for me now. So, if you want to be better than others in this field, you have to be more self-motivation in gaining exposure of other people works, learn more skills in field that you are interested and take up freelance jobs if you can so that you push yourself to do more and learn more.

I was surprised when they announced, but I am totally shocked and unprepared for the FCM Best Favourite Student award, I didn’t take the stage at first as they might be mistaking. But after their second announcement, I walked to the stage with no idea why this is happening. I am always motivated to learn more, although at the end what I’ve actually learned is less than what I intended to learn, but the process of keep on learning and exploring might have slowing bring me towards receiving this honor.

Best BETA year FILM & ANIMATION Student Nominees - SHAHIN GHAREMANI - ARDHIRAH ANUGERAH PUTRA - CHATHRA WEERAMAN - CHIN SHI QING - LOKE HUI CHING

Ashraf Bin Azlan Best Gamma Year Student Majoring Film & Animation 2009 - 2010

Best GAMMA year FILM & ANIMATION Students Nominees - AHMAD GHAZI BIN MASLAN - ASHRAF BIN AZLAN - ATHIRAH BINTI MOHAMED ZAINI - LIEW CHEN YI - LIM KEAN CHEOK I do character modelling as a freelancer for game designers.

Live performance Photos by Mohammad Shirani

I wish that our faculty will let our students have more exposure to the industry outside and also let the outside industry have an exposure of our student’s works. Some other art university/colleges have a lot of exhibitions all year round either at their campus or public places. It is kind of disappointing whenever I visit some exhibition showcasing various art schools

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Find something to motivate you, for me “Money” motivates more knowledge and skills will makes me become better and get some freelance jobs

Shahin Ghahremani Best Beta Year Student Majoring Film & Animation 2009 - 2010

About this event I think it will help to recognize the good students in our faculty. So, this is the first step to promoting students. I think the event was a bit rush, hopefully the next year a lot more preparation could be done. The lecturers want you to be an independent, they will point you in the right direction and you have to go alone and improve your skills. Therefore one of the best ways to develop your skills is to join the forums because they give you instance feedback and will teach you your needs. As my negative point of view for basically FA students is the lack of hardware’s and as a positive feedback I have been noticed that FA has recently collaborated with a lot of studios, I think this will be a good step to provide the industry, excellent artists.

Entitle; The e-magazine of FCM / October 2010

Entitle; The e-magazine of FCM / October 2010

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Don’t be shy take the risk and put yourself forward, in the end it is going to be good for you.

Lim Hoong Yau Best Beta year Student majoring Media Innovation 2009 - 2010

Charukphong Anuvong Best Delta year student majoring Film & Animation 2009 - 2010

Best DELTA year FILM & ANIMATION Students Nominees - VICTORIA MUTHU - CHARUKPHONG ANUVONG - WILLIAM GALLYOT - ANSARUL IKMAL - AZALIL AIZAT Actually I don’t really expect this to be the winner. I just tried to enjoy my work and finish my final year project in it is best way. I don’t have much to say but once you come to the delta year you will start appreciating every small and little thing. FCM is the best if you enjoy your own work. We should all start to enjoy doing our works and once you start enjoying the road will show up no matter how you are and what you do.

Start to appreciate and enjoy!

Best BETA year MEDIA INNOVATION Students Nominees - LIM HOONG YAU - MUHAMMAD RISWIN HARDI ANSYAH - ANG SIEW YUN - MUHAMMAD GALIH RAKASIWI - CHUA WEI KANG I was feeling happy, of course and nervous too.

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Rachel Hoo Best Gamma year Student majoring Media Innovation 2009 - 2010

Best GAMMA year MEDIA INNOVATION Student Nominees - RACHEL HOO - NORLISA SORAYA - ANJANI MIRANTI PUTRI - KOH KIM HWA - AIFA AMALINA MOHD NOR

Best DELTA year MEDIA INNOVATION student Nominees

- GRACE LAI - ESHAN ABASSI - NORLIYANA JALAI - RAZLAN HANAFIAH - FERARI TIOARBI

Dichi Michi is a five piece band from Kajang. A Pop Punk, Powerpop, Happy Hardcore type of band. They have played many shows around KL and also outside of KL. Photos by Pouyan Mohseninia

Just have to be sure of where you are now and where you want to be, and work for it and yet manage your time and efforts well on your dream, your health and your family. I will be taking this chance to show appreciation by thanking my lecturer, Mr. Fauzan as I do learn a lot of things from him and also thanking my family for supporting my financially. I hope I can see my mom see this on that day from above the sky.

I had not heard about ACMA till the last few days to the event. And I was not looking forward to the event itself, but I can’t say I wouldn’t expect that. My objective to reach the award! I can say I had not any objective for it. I was just doing what I like to do, which is my assignments, in the best way I can, because I really care about my field, Media Innovation. And besides that, I feel responsible when I am assigned to do something. Thanks for recognizing me suitable for this award even when I haven’t asked or filled up any application form for it.

Hope the next year this event will have tastier warm food.

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Ehsan Abbasi Best Delta year Student majoring Media Innovation 2009 - 2010

Actually, I was not at the ceremony when they called my name, but two friends of mine called me and informed me about that. For sure they made me happy.

On that day, I did thought of wanting to be the winner but my mind is telling me too good to be true at the same time. Receiving this honor means a lot to me, it proves my efforts that I put in Beta year is worthy and shows affirmation from lecturers to assure that what I have been working on the path is right.

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Ooi Chen Chon

Best Beta year Student majoring Interface Design 2009 - 2010

Best BETA year INTERFACE DESIGN Student Nominees - LIM WEI CHIE - OOI CHEN CHON - TAN QI MEI - VIVIAN YONG MEI WEN - CHAI JET MING I was happy and surprised when they announced my name as out lecturer said we were not up to standard. I was not expecting it because I am not a really hardworking one in class but. I would like to thank my lecturers for being so hard on us, without their constant pressure we would never make it till this very day. Like I always say, Pressure makes Diamond. Be brave and be bold, never fear to accept comments and critic. Embrace them and perfect them.

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Be brave and be bold, never fear to accept comments and critic. Embrace them and perfect them.

Ong See Yin

Best Gamma year Student majoring Interface Design 2009 - 2010

Best GAMMA year INTERFACE DESIGN Student Nominees - FRANKLIN DWI SAPUTRA GUNARTO - MUAMMAR GADDAFI BIN A KADIR - VEERAJUTH THEIP AKSORN - ONG SEE YIN - LOH CHEE KHOON Drawing is my hobby since my pre-primary school. People always say that I have the drawing and art talents as I won many honors and prizes in my pre-primary school, primary school and secondary school period. That’s why I decide to further my study in MMU with taking Interface Design Majoring. I am not from a rich family. I have no much financial support from my parents. You might be wonder why I choose MMU, a private university (that means need to pay higher education fees), I can say that 50% is I am lucky. I gain The Star Education Fund, a scholarship that will fully sponsor for my bachelor degree of 4 years. To be honest, my English standard is not very good. Among the students who attend for the scholarship interview, I know my English was the worst among them as my mother tongue is Mandarin since my younger ages. That’s why when I was informed by the Star, I am so surprise and happy.

Entitle; The e-magazine of FCM / October 2010

This is one of the reasons for me to working and study harder than others. Well, I was not attending to the event as I still need to spend my time on my design project. I know the result from my friend on the next day. I feel thankful to my lecturers as they know how much effort I put in my study and works. I feel happy at the same time and will continue to work harder in my study.

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Enjoy your university life enjoy your works

Actually I am not very care about winning any honour because for me, I am not doing works in order to gain any prizes or praise from others. I do my best and putting 100% concentrate in every work to gain more knowledge and also, design is my interested and I enjoy when doing design works.

Best DELTA year INTERFACE DESIGN Student Nominees

- JANET CHOO CHEN HUEY - ROY TAN ZHAO YONG - NUR AINA AZMI - LOW AIK HUI - TAN PEI LING

A surprise gift for my hard work and my working attitude. Just like any star or singer, when they gain the big prize and get to the stage, thanks to everyone that supported me in my life. My parents, my family members, my lecturers who give me this honor, CMC who held this event, my friends and my dearest computer. Without my lovely computer I can’t do anything for my study. If there are more interactive games with the audiences, it will be fun.

Caprice is a Malaysian artist/performer who has worked and performed with Malaysia’s very own Dayang Nurfaizah, DJ Uno, Joe Flizzow, Touchess and Ruffedge to name a few. Photos by Mohammad Shirani

Entitle; The e-magazine of FCM / October 2010

Nur Aina Azmi Best Delta year Student majoring Interface Design 2009 - 2010

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Koroush Ghahremani Best Beta year Student majoring Virtual Reality 2009 - 2010

Best BETA year VIRTUAL REALITY Students Nominees - NGYUEN THANH LAM - ALIREZAEI SALMAN JALAL - ALIREZAEI DAVOOD JALAL - KOUROSH GHAHREMANI - TAN WEN SHENG

Thomas Hay Ching Chann Best Gamma year Student majoring Virtual Reality 2009 - 2010

Well rather feeling certain of being the winner I always doubt that is what makes it interesting. Everybody doubts till the last moment. However the honor of being chosen as the best student is the appreciation of my past efforts, it also pushes me toward future. Personally I prefer to be detached of marks and awards, since it sets my mind free and allows me to enjoy what I do. If what I do worth it, I’m even happier. That’s the true value of this honor to me. I like the idea of appreciating students and giving them chance to be known. That brings motivation in an academic environment, and the repetition of these kinds of events will help to have a friendlier and more enjoyable place to study. At the end, I would say I believe in everybody’s passion, concentration, and energy when is directed to a work with a valuable purpose, it brings the most satisfactory feeling one could achieve. And I admire all my mighty friends and classmates whom I learn from everyday.

I admire all my mighty friends and classmates whom I learn from everyday

Thomas Hey Ching Chann, receiving his award. Photos by Mohammad Shirani

Best DELTA year VIRTUAL REALITY Students Nominees - LANCE EE ULI - NASRUNNIZAR BIN NADZRI - THOMAS HAY CHING HANN - SRIVIKNESH THIRUNYANAM - AHMAD ARIF HAKIMI BIN JUMALI My name is Thomas Hay majoring in Virtual Reality. I am currently having my internship program. Well, I am 21 years old and my hometown is Ipoh, Perak. My hobby is play archery and computer games. I felt happy at that time and in the same time I felt lucky because

there are many competitors in my class. At first, I would not expect that I will be the selected as the best student. I was expecting my friend to get it as I believe he is better than me. I am glad that I had the chance to prove to my parents that I did not let them down. Honestly, I do not think of being the winner. As I mention before, there are many people that perform better than me in the class in terms of skills. I still could not believe that I am the winner. Having this chance, to receive this honor means a lot to me, and my parents. At the very least, I could prove to my parents that I did not let them down. At the same time, I felt satisfied with all the obstacles that I had been through. There are always pros and cons within everything. I would only wish that everything will be well planned and go smoothly in every aspect. I will thank everyone that support and guide me all these while. I will definitely work hard and try my best to push myself and to excel further. I hope that I would have the privilege to hold on the honor again. So, I would not give up so easily and I will put up a good fight for it. Everyone have the chance to get the best student award. For those who did not manage to get it, do try harder next time and do not give up. Wish all the best for everyone.

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Entitle; The e-magazine of FCM / October 2010

Entitle; The e-magazine of FCM / October 2010

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Try to be as creative as possible and have fun challenging each other for this title on your own for the next year

I admire all my mighty friends and classmates whom I learn from everyday

Mohammad Satria Wahab (Rio) Best Delta year Student majoring Virtual Reality 2009 - 2010

Dr Koo Ah Choo Deputy Dean, Lecturer

Best DELTA year VIRTUAL REALITY Students Nominees - ALIREZA REZEIAN - YAP E RAINE - MOH SATRIA WAHAB - KOW WOOI PENG - SYAZANI SUHAIFI Study more and explore more and do your best. Lecturers always want more, even the students can’t do it they still want more. The faculty should provide the latest technology and also upgrade their hardware’s, usually I have to bring my own PC for every presentation I have.

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Ramlan b. Mohd Sa’ad, Specialist

Favourite lecturer of Faculty Creative Multimedia, Che Ahmad Azhar bin Fadzil Program Coordinator Foundation Studies From left: Mohd Hafizuddin Mohd Yusof, Lecturer & Anuar Hassan, Tutor

Sharifah Nur Anthasha bt. Syed, Lecturer

From left: Lim Kok Yoong, Lecturer & Che Ahmad Azhar b. Fadzil, Specialist

Khairul Anuar & Khairul Johari, FCM Students, visual installation performance

Ling Siew Woei, Lecturer

The 4th Annual Creative Multimedia Awards (ACMA)

From left: Nor Rofeah bt. Abdullah Sani, Specialist, Sh. Nurleyana Wafa Sy. Naguib Wafa, Lecturer & Vimala Perumal, Lecturer

Ending ceremony, taking memorial pictures as groups

Entitle; The e-magazine of FCM / October 2010

Favourite Student of Faculty Creative Multimedia, Norman Chee Chung Ye Delta year Digital Media Student Photos by Mohammad Shirani

Entitle; The e-magazine of FCM / October 2010

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An Observation of Jahai Modesty A trip to Belum Rainforest By Fazri Nuha Yusof 1031147511 Digital Media, Gamma [email protected] The air was still, quiet and cool. The bright midday sun shone high in the sky, but our lively conversations were nicely shaded under the leaves of a huge jackfruit tree. That was the day I met and spoke to the Jahai, one of the eleven Orang Asli tribes, the indigenous peoples of Malaysia. The expedition took us north, way up the Titwangsa Mountain range into Lake Temenggor, a huge lake that was formed by collecting the waters of the great Perak River at the Temenggor Hydroelectric Dam. It has been designated as a national forest reserve, and is currently home to two tribes of Orang Asli, the Jahai and the Temiar.

new locations, but some chose to stay and made new homes in other parts of the forest. Many of which can be found today, separated from cities and roads, accesible only by boat. Even so, this does not imply that the Orang Asli are completely isolated from the world. The Malaysian government has continued to recognise them as the earliest settlers of the land, and has since mounted various efforts to meet their needs by providing education, running water, and electricity.

Our research group was split in two, and my group was assigned to interview the Jahai people. We took a motorboat ride across the lake to visit one of many non-descript islands - formerly hills and mountains that have since been drowned by the lake. Many Jahai and Temiar villages are set up on these hilltop islands.

Ezreen Delaila Taib At Temiar settlement, Pos Chiong, Gerik

Before the Temenggor Dam was built, many villages - natives and otherwise - once existed at the foot of the hills. When construction of the dam begun, most of the villagers were displaced to

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Entitle; The e-magazine of FCM / October 2010

Entitle; The e-magazine of FCM / October 2010

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Freedom from Modern Desires While they have access to present-day utilities, many Orang Asli still prefer to live by their natural traditions. Most modern folk today would be rendered helpless in case of blackouts or interruption of water supply, whereas people like the Jahai simply view them as an extra conveniece - they can still do quite well without any power supply or running water. The Jahai folk were once seminomadic. The difference between them and nomads from other parts of the world is that their relocation frequency is very low. If regular nomads never settle in any one location for too long, the semi-nomadic Jahai would settle in one place for several years before moving to a new area. This is perhaps due to their philosophy of living. They have very little desire for luxury or wealth. One might say that they simply live, and let live. They would spend their days searching for food, mending to their homes, tend to children, and socialise with each other. Whatever happens in the outside is of very little concern to them - unless it involves any politician trying to buy favors from them. Speaking to Roslan, one of the Jahai elders, he shared with us a story of how a member of parliament (MP) came to visit their village. As always, politicians will occasionally do a PR show by visiting ‘less fortunate’ folks and promising various things in an effort to ‘gain support at the

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grassroot level’. Roslan related, with much amusement at how the MP’s parade of escorts came to visit with their crisp white shirts and shiny black shoes, only to be received by unimpressed villagers, some who chuckled at the amount of mud stuck under the visitors’ shoes. Roslan recalled how they promised to provide proper utilities and healthcare, among various other things. Some of those promises were fulfilled, the most useful one being regular visits by medical teams to do health check ups and vaccination. At one point, they were promised ‘rows of brick houses’ at a newly developed area, and Roslan told of how they politely declined the offer, preferring instead to live in their bamboo houses. “Brick houses are rigid, heavy and hot. Bamboo houses are flexible, light and cool. We like these better.” he said. Their lifestyle demands very little from what modern facilities can provide. The Jahai live is small groups, each village housing between eight to ten families. If the village population reaches over 100 people, they would split up and form new villages. As such, they maintain small groups which are mobile and require very little to sustain.

Entitle; The e-magazine of FCM / October 2010

Muhammad Syfiq ‘Izzat B. Mohd Faudzi A Jahai women carrying her baby in their own traditional way.

Entitle; The e-magazine of FCM / October 2010

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The Simple Life Recently, in one Jahai village the Perak state government granted them a generator set, which is powered by petrol. This provides enough electricity to light up 10 homes at any given time. Even then, the Jahai folk have very little use for electricity. One village would own one television set, which is shared by everyone and only used to watch the news or a last resort to cure boredom. Diah, younger brother to the village chief, shared with us his daily routine. After breakfast, he would go and check the fish traps he laid out the night before. If there are any catches, he would keep some to eat, and sell the rest at the lake jetty. Diah is a craftsman by profession, he makes bracelets, baskets, blowpipes and various other handicrafts to be sold as souvenir. These too would be sold at the jetty, or to any visitors who happen to come to his village. Occasionally, he would venture into forest to gather materials for his work. The Jahai are traditionally hunter-gatherers. Before tourism became a source of income, they used to harvest rattan, bamboo, camphor and various herbs to be sold to city folk. Some of them would gather wild fruits and pea pods such as petai. Petai grows on very tall trees, and harvesting them can be a daunting task, which is why they are often sold for a very high price.

stealthily to track their prey. Each Jahai was taught from a very young age to read read footprints, dropping and tracks at watering holes. Like other indigenous folk, the Jahai are very skilled with blowpipes. The blowpipes are made from bamboo, and the darts are made from sharpened bamboo strips. The darts themselves do not penetrate very deep into flesh, so the Jahai tip the darts with a deadly poison made from the wax of the Ipoh tree. The wax is heated dry, powdered and mixed with water to make a black paste. The poison is so potent that is causes general muscle paralysis, first affecting chest muscles, making the victim unable to breathe then causing heart muscles to fail. It can killan adult man in one minute, and there has been no antidote so far. Diah says that on lucky days, they might get to hunt deer or boar, on other days, they might just return with wild fowl or squirrels. The Jahai diet consists mostly of rice, fish and vegetables - red meat is considered a very rare luxury, often reserved only for special occasions. Muhammad Syfiq ‘Izzat B. Mohd Faudzi

Lest we forget the ‘hunter’ part of the term ‘hunter-gatherer’, the Jahai are also adept at hunting wild game. They can move

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Entitle; The e-magazine of FCM / October 2010

Entitle; The e-magazine of FCM / October 2010

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A Spiritual Link Spiritually, the Orang Asli do not subscribe to any kind of organised religion. They have hundreds of years living by animistic practices, taking great care to observe and respect the elements of Nature. Over the years, many missionaries, mostly Muslim and Christians, have preached their faith to the Orang Asli, some even promising various benefits in exchange for conversion. Today, several Jahai settlements claim to be Muslims or Christians, but a careful observation would quickly reveal that their faith is in name only. Organised religion means very little to lifestyles of the Jahai. Outside of the occasional donations of money and supplies, religion provides nothing for them. They have very little attachment and observance to religious practices, and still defer to old animistic practices.

move out, leaving the deceased to guard the place it once lived. The Jahai Today Above all else, Orang Asli folk value peace, family and full stomach - perhaps in that order. They desire very little from what modern society provides, and they gain very little from what organised religion promises. They live an active, yet carefree lifestyle that is in perfect harmony with Mother Nature. It was a brief encounter, but a mere 2 days has given me much insight into the lives of people I’ve only ever heard of, or read in books. Given the opportunity, I would love to meet them again, and understand them deeper. Who knows what else we could learn from them?

Orang Asli folk like the Jahai have a profound connection to nature. Nature gives them shelter, food, water, things to sell. Nature provides almost everything they need. It is this dependence that brought on their great reverence the spirits that live around them. Which is also connected to their semi-nomadic nature.

Pouyan Mohseninia Old women from Jahai tibe whom loves smoking

The Jahai have an interesting funeral practice back in the old days. Whenever a Jahai dies, the villagers would leave wrap the body and leave it at the person’s favorite spot. Sometimes its a riverbank, under a tree, or even a favourite tree branch. After the funeral, the entire village would

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Entitle; The e-magazine of FCM / October 2010

Entitle; The e-magazine of FCM / October 2010

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Ezreen Delaila Taib SK Sungai Raba, Air Banun, Gerik

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Entitle; The e-magazine of FCM / October 2010

Smiles can light up joy in anyone, and just seeing these children from the Jahai tribe smile, makes me smile even more.

Entitle; The e-magazine of FCM / October 2010

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Muhammad Syfiq ‘Izzat B. Mohd Faudzi Pouyan Mohseninia Roslan he has 14 childern and is around 60 years old

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Entitle; The e-magazine of FCM / October 2010

Entitle; The e-magazine of FCM / October 2010

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Malaysian Book of records The longest live painting Page 20

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