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WELCOME TO YOUR PARTNER PLAYBOOK FORCEPOINT
™
Global Partner Program EMPOWER •INNOVATE • GROW Partner Program Playbook / V.1 / June 2016
FORCEPOINT™
SEE WHAT THE INDUSTRY IS SAYING ABOUT US
THERE HAS NEVER BEEN A BETTER TIME TO BE A FORCEPOINT PARTNER
2015 Secure Web Gateway MQ Leaders Quadrant 2016 Enterprise DLP MQ: Leaders Quadrant 2016 DLP Critical Capabilities Report
2016 Corporate Web Security MQ: Top Player
2016 Advanced Persistent Threat (APT) Protection MQ: Top Player
2016 IDC MarketScape Worldwide Web Security: Leader
Forrester Wave™ SaaS Web Content Security, Q2 2015: Leader
2015 Raytheon’s SureView® Memory Integrity (now Threat Protection for Linux) – Best Malware Analysis Solution of the Year
2015 Best Web Content Management Solution 2014 Best Advanced Persistent Threat (APT) Protection
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2016 NSS Labs Next Generation Firewall (NGFW) Test
2015 Miercom Web Security Effectiveness Test
Deal Registration
Training
Global Partner Program
Forcepoint safeguards users, data and networks against the most determined adversaries, from insider threats to outside attackers, across the threat life cycle. Forcepoint protects data everywhere—in the cloud, on the road, in the office—allowing users to simplify compliance, enable better decision-making, streamline security and to empower organizations to focus on what’s most important to them. Based in Austin, Texas with worldwide sales, service, security laboratories and product development, Forcepoint is a joint venture bringing together industry-leading solutions from Websense®, Raytheon Cyber Products and Stonesoft next generation network security.
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FORCEPOINT™
Global Partner Program
EMPOWER • INNOVATE • GROW No other company brings together decades of experience and the financial commitment necessary to build and deliver sophisticated, integrated systems the way we do. As you progress through each tier, your profit opportunities increase, particularly with deal registration and incumbency protection.
PARTNER PROGRAM BENEFITS
TIER STRUCTURE
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FORCEPOINT™
Global Partner Program
PARTNER BENEFITS As a channel partner, I believe we have three fundamental responsibilities. First, deliver cutting edge products and solutions that solve the security problems our mutual customers face every day. Second, provide the training that enables each of you to represent our solutions effectively. Last but not least, communicate openly and consistently so we can support and grow our relationship together.
John Starr
VP of Global Channels and Professional Services, Forcepoint
TIER STRUCTURE
Welcome
Partner Program
SALES SUPPORT AND INCENTIVES
MARKETING
TECHNICAL AND SALES TRAINING
Tiered pricing structure
Promotional use of the partner logo
Incumbency protection
Priority allocation of sales leads
Complimentary sales training at Forcepoint University
Net new customer deal registration
Invitation to partner conference
Participation in incentive programs
Access to marketing development funds
Notification of promotions or special offers
Access to marketing campaign resource center
Not for resale (NFR) licenses
Access to partner portal
NFR appliances
Access to monthly channel communication
Channel account manager access
Access to competitive information
Participate in promotional rebates
Access to web syndication tool
Business planning
Case study collaboration
Discounted technical training at Forcepoint University Eligible for MDF-funded training at Forcepoint University Priority training reservations End user satisfaction survey feedback
Partner benefits depend on tier level.
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FORCEPOINT™
Global Partner Program
TIER STRUCTURE
Rewarded with the largest tier-based discount off list price, access to deal registration, participation in incentive programs, access to Market Development Funds (MDF), and invitations to exclusive partner events.
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Partner Program
Rewarded with the second largest tier-based discount off list price, access to deal registration, incentive programs, training and access to marketing tools.
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Deal Registration
Rewarded with the third-largest discount, deal registration, access to evaluation units, marketing programs and materials.
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Receives discount off list price, access to deal registration for new customer deals, access to certification and training. Associate partner status is contingent on Forcepoint’s approval.
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FORCEPOINT™ SALES Battle cards available
OPPORTUNITIES View current sales opportunities with Forcepoint
CONTENT Whitepapers, datasheets and other downloads
CASES
LEADS Input and view sales leads MARKETING Partner alerts, web syndication, brochures MDF ACTIVITIES View Marketing Development Funds for partner events and incentives
Global Partner Program
PARTNER PORTAL NAVIGATION
Submit cases for tech support
ARTICLES Technical articles on products that partner holds EMAIL SUBSCRIPTIONS Can subscribe and unsubscribe from emails REGISTRATION Apply for Deal Registrations
CERTIFICATION TRAINING Certification training available
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FORCEPOINT™
DEAL REGISTRATION
Global Partner Program
PARTNER ELIGIBILITY
DEAL REGISTRATION PROCESS
Have an active membership with the Forcepoint Global Partner Program at Silver, Gold or Platinum tier level
STEP 1.
STEP 2.
STEP 3.
STEP 4.
Go to Forcepoint Partner Portal at forcepoint.com/partner
Log in with your username. Your username is your corporate email address with .wbsn at the end. Need a Login?
Once logged in, select the Deal Registration button on right-hand side, under Quick Links panel on homepage of Partner Portal.
Once on Deal Registration form, you may register for more than one product family if there is no incumbency on that product family.
STEP 5.
STEP 6.
STEP 7.
STEP 8.
Complete all the required fields and save for approval.
You will receive an email shortly after submission confirming that Forcepoint has received your lead.
You will then be notified within 48 hours with a Conditional Qualification or a Denial.
Await confirmation from Forcepoint sales team for approval or denial of submission.
Be in good standing - defined as having no past due invoices payable to Forcepoint Accepted the partner agreement via the Forcepoint Partner Portal Meet the relevant certifications for their program tier Satisfy relevant qualifying criteria
Conditional Qualification: Reach out to your Sales Representative within seven days to confirm a First Action* has been completed.
* First Actions include but not limited to Partner arranging a customer meeting that include Forcepoint personnel, conducting a security
DEAL REGISTRATION PRODUCT FAMILY
needs assessment and/or Installing a Forcepoint evaluation.
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LEGACY WEB
LEGACY DATA LEGACY EMAIL SUREVIEW® INSIDER THREAT THREAT PROTECTION RISKVISION HARDWARE SIDEWINDER® FIREWALL STONESOFT® NEXT GENERATION FIREWALL
Forcepoint Client Policy Manager Forcepoint Content Portal Authority Forcepoint Remote Filtering Forcepoint Security Filtering Forcepoint Web Filter Anti Virus Forcepoint Websense Web Filter Forcepoint Websense Web Security Forcepoint Websense Web Filter & Security Forcepoint Web Filter & Security Cloud Module Forcepoint Remote Filter Module Forcepoint Websense Content Gateway
TRITON® WEB
Forcepoint Websense Email Security SureView Insider Threat Core SureView Insider Threat Endpoint Forcepoint Threat Protection Appliance - Email Forcepoint Threat Protection Appliance - Endpoint Forcepoint Threat Protection Appliance - Web Forcepoint Threat Protection for Linux Forcepoint TRITON RiskVision Base System V10000 Forcepoint TRITON RiskVision V10000 Subscription Forcepoint i Series Appliance Forcepoint M Series Appliance Forcepoint V Series Appliance Forcepoint X10G Appliance SureView Insider Threat Z Series Appliance Sidewinder Appliance Sidewinder Virtual Appliance Sidewinder Appliance Module Sidewinder Appliance Accessory Stonesoft NGFW Appliance Stonesoft NGFW Appliance Accessory Stonesoft NGFW Appliance Module Stonesoft NGFW Appliance Software Subscription Stonesoft NGFW Appliance Spare Unit
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TRITON EMAIL
TRITON ENDPOINT TRITON MOBILE
DEAL REGISTRATION PRODUCT FAMILY Welcome
TRITON DATA
TRITON BUNDLES
Deal Registration
Training
Marketing Tools
Forcepoint Cloud Web Security Forcepoint Threat Protection Cloud - Web Forcepoint TRITON Cloud Web Security Gateway Forcepoint TRITON ThreatScope Forcepoint TRITON Web Security Gateway Forcepoint TRITON Web Security Gateway Anywhere Forcepoint TRITON AP-WEB Forcepoint TRITON AP-MOBILE Forcepoint Web Cloud Module Forcepoint Web DLP Module Forcepoint Web Hybrid Module Forcepoint TRITON Data Discover Forcepoint TRITON Data Endpoint Forcepoint TRITON Data Monitor Forcepoint TRITON Data Security Gateway Forcepoint TRITON Data Security Suite Forcepoint TRITON AP-DATA Discover Forcepoint TRITON AP-DATA Gateway Forcepoint Advanced Email Encryption Forcepoint Antivirus Agent Forcepoint Cloud Antispam Forcepoint Cloud Email Security Forcepoint Email Virtual Appliance Forcepoint Image Analysis Forcepoint Threat Protection Cloud - Email Forcepoint Virtual Image Agent Forcepoint TRITON Cloud Email Security & Content Control Forcepoint TRITON Email Security Gateway Forcepoint TRITON Email Security Gateway Anywhere Forcepoint TRITON AP-EMAIL Forcepoint Email Cloud Module Forcepoint Email DLP Module Forcepoint Email Encryption Module Forcepoint Email Hybrid Module Forcepoint Image Analysis Module Forcepoint TRITON AP-ENDPOINT DLP Forcepoint Triton Mobile Security Forcepoint TRITON Security Gateway Forcepoint TRITON Security Gateway Anywhere Forcepoint TRITON Enterprise Forcepoint TRITON APX Enterprise Core
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FORCEPOINT™
Global Partner Program
TRAINING FOR PARTNERS
HOW TO ACCESS TRAINING
Enabling our partners to build strong businesses around the sale and service of Forcepoint solutions is core to the Forcepoint Global Partner Program. To support this effort, and to help partners attain annual program requirements, we are happy to offer the following certifications through Forcepoint University.
STEP 1.
STEP 2.
STEP 3.
Log into your Forcepoint Partner Portal Account. Login?
Click on “Launch Forcepoint University” from your Partner Portal homepage, left margin.
Click on one of the Pre-sales Competency trainings. Review description and enroll.
STEP 4.
STEP 5.
STEP 6.
You will receive an email from the learning system with your enrolment confirmation.
The training can be accessed in the My Self-Enrolled Learning section, on your Forcepoint University homepage.
Once you have completed all course modules and passed all exams, the last course of the learning plan will provide an option to print your certificate.
AVAILABLE COURSES
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FORCEPOINT™
Global Partner Program
PRE-SALE CERTIFICATIONS INSIDE SALES REPRESENTATIVE 1 Credit | 2 Hours Selling Forcepoint via phone & email. FIELD SALES REPRESENTATIVE 3 Credits | 4 Hours Seasoned field sales professionals. PRE-SALES ENGINEER 5 Credits | 9.5 Hours Technical sales professional.
POST-SALE CERTIFICATIONS ADMINISTRATOR TRAINING AP-EMAIL 7 Credits | 2 Days Learn to administer policies, handle incidents, upgrade and manage AP-EMAIL.
ADMINISTRATOR TRAINING CLOUD (WEB) 7 Credits | 8 Hours Learn to configure and administer AP-WEB Cloud solution.
ADMINISTRATOR TRAINING AP-DATA 7 Credits | 3 Days Learn to administer policies, handle incidents, upgrade and manage AP-DATA.
ADMINISTRATOR TRAINING CLOUD (EMAIL) 7 Credits | 4 hours Learn to configure and administer Cloud Email solution.
ADMINISTRATOR TRAINING AP-WEB 7 Credits | 3 Days Learn to administer policies, handle incidents, upgrade and manage AP-WEB.
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Partner Program
POST-SALES ENGINEER 7 Credits Enabling the individual to implement Forcepoint products.
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FORCEPOINT™
Global Partner Program
MARKETING TOOLS Forcepoint provides marketing tools and resources to promote Forcepoint solutions and increase customer demand. From marketing campaign kits to localized activities, our partners can take advantage of a variety of marketing programs to drive more sales opportunities. Marketing support is offered to all Global Partner Program partners according to the tiers. Forcepoint offers several marketing resources to help you with your sales and marketing activities.
MARKET DEVELOPMENT FUNDS
PARTNER COMMUNICATIONS WEB SYNDICATION PROGRAM CAMPAIGN KIT ASSETS
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FORCEPOINT™
Global Partner Program
MARKETING DEVELOPMENT FUNDS As a company driven by channel sales, Forcepoint understands how important it is to support partners in their quest for greater sales success. That is why we have put together a Market Development Funds (MDF) program that offers resources to help you achieve your goals. The following are examples of eligible activities for MDF funding: Advertising / Online banners
Events / Seminars Webinars / Road shows
Direct mail
Telemarketing
eMarketing
Sales growth incentives
THE MDF PROCESS IS VERY SIMPLE AT FORCEPOINT STEP 1.
STEP 2.
STEP 3.
Discuss marketing plans with your Forcepoint Account Manager and Regional Marketing Manager.
Get approval of the Plan from Forcepoint.
Execute Activity.
STEP 4.
STEP 5.
Claim activity through the Partner Portal.
Track payment through the Partner Portal.
PARTNER COMMUNICATIONS WEB SYNDICATION PROGRAM CAMPAIGN KIT ASSETS
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FORCEPOINT™
Global Partner Program
PARTNER COMMUNICATIONS WHAT WE COMMUNICATE
SIGN UP
Promotion and incentive announcements
Once you become a partner you are automatically subscribed.
Industry news
RE-SUBSCRIBE Access the Forcepoint Partner Portal and click on the “Email Subscription” Tab.
Training updates
On the right side of the chart, you will see a box marked “Opt-out”.
Product updates
Uncheck the box to begin receiving communications.
Channel and industry events
If the Partner Portal password has expired or partners are having trouble accessing the Forcepoint Partner Portal, please email
[email protected] for assistance.
WEB SYNDICATION PROGRAM CAMPAIGN KIT ASSETS
MARKET DEVELOPMENT FUNDS
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FORCEPOINT™
Global Partner Program
WEB SYNDICATION PROGRAM THE BENEFITS EMBEDDING PAGES
LOOK & FEEL
Quickly and easily add Forcepoint pages to your site by embedding the HTML code we provide.
Allows you to retain the look and feel of your own website while promoting Forcepoint solutions.
UP-TO-DATE INFORMATION
UPDATES
Requires minimum maintenance on your part and ensures the Forcepoint information you are providing is up-to-date.
Information is automatically updated by Forcepoint, so you won’t have to monitor pages or manually add new information.
PARTNER COMMUNICATIONS
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CAMPAIGN KIT ASSETS
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FORCEPOINT™
Global Partner Program
DOWNLOAD PARTNER CAMPAIGN KIT ASSETS
The Forcepoint Partner Resource Center offers partners customizable marketing materials that are aligned with our corporate marketing messaging that help drive revenue, expand customer reach, and save time. You are eligible to access to Partner Resource Center at no additional cost. In the center you will find: Customizable email template
Content and industry reports
Campaign kits by vertical
Turnkey campaign kits
Co-branded banners Use the same credentials (user ID and password) as the Partner Portal to access - partnerkit.forcepoint.com
WEB SYNDICATION PROGRAM
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FORCEPOINT™
Global Partner Program
RESOURCES
RECENT AWARDS
2016 Gartner Magic Quadrant Report - DLP
Global Partner Program Brochure
Radicati Group Report on Forcepoint Leadership Forrester Report on ROI Enterprises by Deploying SureView Insider Threat
Partner Program
Portal Navigation
Channel Partner Program Agreement Training – Sales Engineer Datasheet Training – Field Sales Representative Datasheet
NGFW Receives NSS Labs 2016 Rating
Forcepoint Receives CRN’s 5-Star Rating
THOUGHT LEADERSHIP
2016 Global Threat Report
Data Theft Prevention for Healthcare
2016 Cybersecurity Predictions Report
2015 Industry Drill-Down Report: Financial Services
Welcome
PROGRAM BENEFITS
Deal Registration
Training
Marketing Tools
Training – Inside Sales Training Representative Datasheet
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FORCEPOINT™
Global Partner Program
CONTACT US CONNECT WITH DISTRIBUTION
CONNECT WITH FORCEPOINT
Apply for Associate-level Deal Registration
For Partner Program, Portal and Deal Registration
[email protected]
Financing and Leasing Quotes and Orders Sales Enablement Partner Rewards Programs (if available) Channel Account Mapping
For Marketing and MDF
[email protected] For Partner Training
[email protected]
FIND A DISTRIBUTOR
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