WELCOME TO THE BARLEY, MALT & BEER CONFERENCE
THE NETWORKING PLATFORM FOR INDUSTRY PROFESSIONALS RMI Analytics World Barley, Malt & Beer Conference is the most recognized conference for barley, malt and beer specialists around the world. Hosted biennially since 2001, the three-day event is attended by more than 300 people from about 40 countries and consists of discussions about major industry trends. On the agenda for this conference we offer discussions on advances and challenges for the industry, presentations related to the brewing sector, speeches on the malting industry and the supply of malting barley, as well as opportunities for the attendees to develop new business relationships. The entire brewing raw material supply chain is catered for at the conference with representatives of the world’s major brewing companies and leading barley suppliers, malting and trading companies, brokers, seed suppliers, hop growers and merchants, all in attendance. The conference provides valuable information and ideas that help participants to review strategies and build solutions for the success of their businesses based on an understanding of both positives in raw materials supply and the challenges to be met. To that end, highly respected speakers give presentations on topics that are selected to give a complete and insightful view of the current state of our industry and its future. As well as being a source of vital industry information, the conference is a great networking engine, bringing together relevant professionals throughout the industry. With open sessions, lunch breaks, a gala dinner and pub night, participants are given many occasions to explore business opportunities and to build profitable relationships with professionals from across the malting, barley, hops and brewing industries around the world.
ABOUT RMI ANALYTICS RMI Analytics is one of the few independent market research and advisory firms in the world publishing the Craft Brewing Letter and the Brewing Raw Materials Journal as well as providing analysis and market research in agriculture, organizing conferences and crop tours, individual consultancy in the agricultural sector, acquisition and sale of goods.
2015 CONFERENCE THEME Three major trends are impacting the barley, malt and beer supply chain. These will form the basis for our various discussions at the 8th World Barley, Malt & Beer Conference in Dublin, March 2015. “GROWING A BETTER WORLD” will be the guiding theme of the World Barley Malt & Beer Conference 2015 in Dublin addressing the following questions:
GROWING RAW MATERIALS – DO WE HAVE EVERYTHING UNDER CONTROL? The conference will highlight the current raw materials supply and demand situation for barley, malt and hops. Will the raw material supply continue to decline? Is the innovation in breeding ready to increase the competitiveness of malting barley production at farm level?
CONSUMER TRENDS – WHERE ARE BEER MARKETS GROWING? How will consumer behavior change the demand for beer? Can the decline in beer consumption be stopped? Will the growth of craft beer continue? Is it sustainable? And how will the craft beer market begin to segment and change as it evolves?
CONSOLIDATION IN THE SUPPLY CHAIN – WILL CONSOLIDATION CREATE A BETTER WORLD? The prevailing trend is an on-going consolidation at all levels of the supply chain – farming, collecting, malting and brewing. Why is this trend prevailing? What are the strategic goals of this integration? Who are the potential protagonists in the next consolidation wave? How do you successfully supply into the downstream funnel with fewer players in each following level of the supply chain?
The 8th World Barley, Malt & Beer Conference’s broad agenda and the presentations to be given by experts from inside and outside the brewing industry have been designed to provide delegates with a wealth of information and thought-provoking ideas. Each lecture is certain to stimulate further discussion during the conference and hopefully beyond Dublin 2015.
CONFERENCE PROGRAM DAY 1
WEDNESDAY, MARCH 11TH
07.30 – 08.45
REGISTRATION
08.45 – 09.00
WELCOME / RMI ANALYTICS
09.00 – 09.45
A perfect storm brewing in the beer industry? ERIC BARTELS Principal, McKinsey & Company
09.45 – 10.30 The world of beer – what are the key trends in the global beer market? KEVIN BAKER Account Director Alcoholic Beverages, Canadean 10.30 – 11.00
COFFEE BREAK
11.00 - 11.45
The Beer World Monopoly – consolidation in the beer market GERMAIN HANSMAENNEL Independent Commercial Consultant
11.45 - 12.30
Recent trends & developments in the hops market THOMAS RAISER Head of Sales & Marketing, Barth-Haas Europe
12.30 - 14.00
LUNCH
14.00 - 14.45
Growing barley – the secret how farmers consider risks, returns and competing crops STEVEN EDWARDSON Executive Administrator, North Dakota Barley Council
14.45- 15.30
LOX-less breeding in Canada and Australia KENSUKE OGUSHI Director of Bioresources – R&D Department, Sapporo Breweries
15.30 - 16.00
COFFEE BREAK
16.00 - 16.45
Opportunities and risks of large scale farming in Russia RICHARD WILLOWS Director of Sales & Marketing, Black Earth Farming
16.45 - 17.00
QUESTION & ANSWER SESSION
17.00 - 19.00
NETWORKING TIME
19.00 - 23.00
GALA DINNER – GLOBAL BREWING SUPPLY AWARDS 2015
CONFERENCE PROGRAM DAY 2
THURSDAY, MARCH 12TH
08.45 - 09.00
WELCOME / RMI ANALYTICS
09.00 - 09.45 Is today’s complex world our industry’s greatest opportunity, or our greatest threat? DOUG EDEN President, Cargill Malt 09.45 - 10.30 Is the glass of today’s malting industry half-full or half-empty? DANIEL HUVET Managing Partner, D. Huvet Consulting 10.30 - 11.00
COFFEE BREAK
11.00 - 11.45
Global barley supply & demand: trends and challenges MATTHIAS WREE Managing Partner, Evergrain
11.45 - 12.30
Will Australian farmer be able to respond to the increasing barley needs in China supported by the new free trade agreement? TREVOR LUCAS Barley Trading Manager, CBH Group
12.30 - 14.00
LUNCH
14.00 - 14.45
World economy between protectionism and free trade agreements; consequences for the agriculture trade OLIVER BALKHAUSEN Head of Economics Department, ADM Germany
14.45 - 15.30
Panel discussion
15.30 - 16.00
QUESTION & ANSWER SESSION
16.00 - 16.30
COFFEE BREAK
16.30 - 18.00
NETWORKING TIME
18.00 - 23.00
PUB NIGHT
CONFERENCE PROGRAM DAY 3
FRIDAY, MARCH 13TH
08.45 - 09.00
WELCOME / RMI ANALYTICS
09.00 - 09.45
Ideas to stop the decline of beer consumption in traditional beer markets THIJS THIJSSEN Managing Director, Brouwerij de Konigshoeven
09.45 - 10.30
Getting to 20/20. Can craft brewing reach 20% market share in the U.S. by 2020? CHUCK SKYPECK Technical Brewing Projects Coordinator, Brewers Association
10.30 - 11.00
COFFEE BREAK
11.00 - 11.45
Specialty malts – opportunities, options and availability DAVID GRIGGS Group Technical Director, Crisp Malting Group
11.45 - 12.00
QUESTION & ANSWER SESSION
12.00 - 13.30
LUNCH
REGISTRATION INFO Register for the RMI Analytics World Barley, Malt & Beer Conference by filling out the form on RMI Analytics website: www.rmi-analytics.com/world-barley-malt-beer-conference-2015 CONFERENCE FEES EARLY BOOKING RATE: EUR 1,299 + Irish VAT 23% (Registration and payment before December 15th, 2014) STANDARD RATE: EUR 1,449 + Irish VAT 23% (Registration and payment after December 15th, 2014)
NOTES: The conference fee does not include hotel accommodation. Nonetheless, we recommend booking the hotel through us at our special conference rates which are available from Saturday, March 7th to Sunday, March 15th, 2015.
LOCATION DoubleTree by Hilton Dublin – Burlington Road Leeson Street, Dublin 4, Ireland
For further details regarding the conference, venue, registration and payment options please write us on
[email protected] or call us at +49 40 6094 3182.
The World Barley, Malt & Beer Conference is the premier global event serving the barley-malt-beer supply chain at this level since 2001 with proven results.
WE LOOK FORWARD TO SEEING YOU IN DUBLIN!