Welcome to Stencil Australia

Stencil was born in 2013 after three executives from the offices of Facebook Sydney and New York built a company that was passionate about exciting consumers to engage with brands, and help organisations deliver on their business goals in the process.

Digital Marketing Capabilities

We approach absolutely every brief from a human and analytical perspective. Using first class analytical tools, we create strategies, campaigns, and always on content to engage your audience with your communication plans. Our media team then create and implement micro campaigns to scale your message, strategy, or communications to drive tangible results.

Listening Audience online chatter audits, digital landscape reporting, competitor analysis reporting.

Production Custom built content, product photography, videography, real time marketing, graphic design, websites, microsites and applications.

Amplification Leveraging social.com and Kenshoo, we buy media across social, search and the Google Display Network, whilst implementing retargeting across digital.

Our Clients We’ve just had our second birthday, and in that time, we have worked on a number of projects and retained work with great clients in Australia and New Zealand. We work with clients large, medium and small as solutions are subjective to objectives and not company size.

Recent Results

100% INCREASE SITE TRAFFIC & CONVERSIONS

$

CO$T

VOTES FOR KEY NEW ZEALAND

APP HELPED PUSH

3x A380’s

TO AUSTRALIA IN REAL TIME

IMPRESSIONS &

#1

TOPIC

TRENDING

MENTIONS ON TWITTER

Clipsal 500 Social Newsroom

IN REACH & ENGAGEMENT TARGETING MILLENNIALS

PER SAMPLE REQUEST VS. ANY OTHER CHANNEL LEVERAGING THE “BACK OF HOUSE” PLATFORM

CHARITIES VIA

1,000,000

5x INCREASE

LOWEST

ON TWITTER AUS DURING CONFERENCE

PRINZ Awards finalist

Xerocon Newsroom

Purchase Funnel Thinking

Awareness

Whilst we leverage ever evolving technologies to deliver your communications, we plan our work to guide the consumer through the purchase funnel. We do not aim for Likes, comments and shares, rather, we optimism your communications for reach, resonance, and reaction.

Consideration

Conversion

Loyalty

Digital Landscape Research Understanding your brand and where it fits in the digital landscape is paramount to leading your brand forward in digital. XERO accounting software use us to understand their place on Twitter vs their key competitors in market. Other clients leverage our tools and insights to understand their current position across a number of other digital disciplines.

Consumer Research & Digital Listening Everyday we listen to what people are saying about your brand, competitive brands, or products. This is critical to understanding your audience, and how they’ll respond online to content or campaigns in production.

Overall Mentions

18,332 Total Mentions

3%

481 Blogs

5%

913 Forums

%

55%

10,130 Twitter

37%

6,808 News

telstra

For most of our clients, and in this example, the launch of Amaysim’s 4G plans, we continually listen for conversations around 3G, 4G, Data Plans, Mobile Shock, and more to provide comprehensive and actionable insights.

optus ausdroid telcos

Ite

networks

telecom network broadband

telecoms

telco

Listening Based Content Strategies Continuing on the importance of listening, we develop long form content for blogs, websites, videos and more based on what the consumer is talking about. This is oOH! Media’s hijacked.com.au platform, where we provide weekly listening about #studentlife and #unilife, and they then produce content that we know will excite their target audience.

Custom Designed Content We have been used as a specialist agency in real time marketing campaigns for Dell, Clipsal500, XERO and Kennards Hire to amplify it’s sponsorship of Channel 9’s The Block. It takes a nimble approach and a fast design team to execute real time conversations, and it’s something that always connects brands with consumers in authentic ways.

Strategy and Co Creation Whether it’s a specific campaign brief, or an always on strategic approach, we love to bring the prudent digital approach and big brand ideas together to deliver an organization’s key messaging in a currency that’s fit for the consumer on digital.

Strategy and Co Creation Whether it’s Vodafone’s Roaming Acts of Kindness, or creating Back Of House, by Unilever, we aim to always provide content that creates an emotive spark.

OPPO MyDayMyWay

Vodafone Roaming Acts Of Kindness

01

Fiji Airways Tight 7s

Back Of House By Unilever

02

03

04

Production

Content production goes beyond stock images. We plan and execute content that brings your products to life, designed primarily for digital but can be used in above the line media formats.

01

Planning, Storyboarding Talent and Props

02

Shooting and Editing

03

Design

Thumb Stopping Content Production Our content creation and community management work spans all social platforms and owned channels on behalf of OPPO Mobile, Dell, Alienware, oOH! Media’s Hijacked and Luxxotica Group’s Arnette where we engage millennials living a responsibility irresponsible lifestyle. We film, photograph, edit, design, copyright and schedule content for the target audience’s key moments in their day.

Mobile First Approach We understand the rapid shift to mobile so we design content with the busy consumer in mind. If content doesn’t meet the needs of your fan, follower or customer, we won’t produce it.

Owned Channel Design and Build Our production team build campaign specific Facebook applications, micro-sites, and complete websites to bring your brand and strategy to life.

Video Influencers & Production Not only do we produce video for digital that delivers rich and immersive brand experiences, we collaborate with YouTube influencers to introduce your brand into their lives and the lives of their followers.

Digital Creative & Media Buying We create advertising formats that meet a clients objectives - whether it’s clicks, engagement, or new Likes and followers. Our campaign plans often unlock the doors to the internet, leveraging Facebook, YouTube and Google. However, we plan and buy digital to suit your individual needs, while also complimenting the consumers navigation journey so they can discover your brand message authentically.

Performance Reporting & Always On Insightful reporting that helps us make positive change is critical to our clients, and we measure and report on all elements of owned, paid, and earned media. We leverage the tools to help you measure reach, resonance and reaction of your customers, and also help you understand how quickly you are servicing your customers.

Response Time for Questions 80 70 60 50 40 30 20 1.0 0 Under 10 min

10 -30 min

30 - 90 min

90 min - 6 hrs

6 - 12 hrs

12 -24 hrs

24 - 72 hrs

more than 72 hrs

Response Rate for Questions

Questions %

% of Total Questions

# of Questions

Responded

50.00%

5

Non Responded

50.00%

5

User Questions Overview

????? ????? Total Questions

10

Responded Questions

5

Average Response Rate

50%

Average Response Time

36mins

When We’ll Help You Most Our pricing model is fixed as a single rate for the entire Stencil team. If one person is working on your account in any given hour, that’s one rate. if content, design, and media are all working on your account in that one hour, it’s still the same single rate – not an hour charged for each person. Whether you’re a big business, small business, or an agency yourself, we have a solution to fit your needs and your budget.

• • • • •

Digital Executional Projects Ideation and Strategic Briefs Real Time Engagement Campaigns Production , Management & Media Buying In house training

How can we help?

CJ Hudson +61 410 554 758 [email protected] Melissa Noon +61 422 810 690 [email protected] facebook.com/stencilhq www.stencilhq.com