WELCOME TO a reimagined FREE

2 0 1 5

R E A D E R S H I P

O V E R

5.1 M I L L I O N

Celebrating a 23 Year Love Affair with Southern California

2015 Media Kit

Since 1992 over 10 million copies of SoCal Magazine have inspired and informed visitors, locals and newbies about our Southern California coastal paradise. AWARDS - In 2011 SoCal Magazine was nominated for the prestigious Maggie Award for "Best New Design."

Messaging your brand with SoCal Magazine print, SoCal Magazine digital, SoCal Mobile Apps, guarantees your brand reaches the largest possible audience across all platforms... All for one low rate. Book Your Space Today!

Grace Altamirano, Front Desk Supervisor Radisson Hotel, Newport Beach "I’m writing to you from the Radisson Hotel in Newport Beach. I just received your new magazine today, it’s awesome. It’s a great help for us at the front desk. My favorite part of the magazine are the maps! Keep up the good work, it’s appreciated!"

WE'VE BEEN BUSY

BUILDING A REALLY BIG

MOBILE AUDIENCE let's just say we know mobile better than anyONE

5,100,000 Reach Over 5.1 Million Print and Mobile Readers in 2015

SoCal Qtrly Print Readership

SoCal Qtrly Digital Readership

SoCal Qtrly App Readership

150,000

60,000

1,065,000

600,000 Annual Readership

240,000 Annual Readership

4,260,000 Annual Readership SoCal Mobile Guide is carried on 600,000 SoCal Theme Park Guide apps offering visitors and families fun things to do and see while visiting Southern California.

Apps by name: Walkee iGuide to DIsneyland, WalkeWait, Walkee Disneyland Planner, MouseTime

60,000 quarterly copies are carried 75% by Concierge, Guest Services and Front Line Staff and 25% in-room throughout 280 top Orange County and Long Beach resorts and hotels. Based on 2.5 readers per issue.

Source: Flurry Analytics - Sessions tracked June 2013 through August 2014. SoCal app installs increase from current 6,000 installs to projected 10,000 to 15,000 installs in 2015. Total readership based on 10,000 app installs with 2 reader ses-sions per install per month.

Source: Flurry Analytics - Active Users and App Sessions tracked June 2013 through August 2014 = 3,182,464 Sessions from 447,863 Active Users. 2015 base circulation calculated from historical monthly installs over past twelve months = 4,260,000 App Sessions from 600,000 Active Users.

Your Customers Are On Mobile So Are We... In a BIG WAY! 600,000 Visitors Will Use Our Theme Park Guide Apps 4,260,000 Times in 2015

SoCal Mobile Guide Gives You 11,671 Opportunities Everyday To Reach New Customers! That's in EVERY Day... Walkee

2015

SoCal Media Group Reach a Quarterly Readership of 1,275,000

In Print Editions, In Digital Editions, On Mobile Apps

Print

Digital

Distribute Your PDF Promotional Media on the SoCal App Going Way Beyond Print! The World has Gone Mobile! Distribute your PDF promos on the SoCal app for as littel as 20¢ a download • Your customers are accessing content on mobile, let them download yours! • Your promos are downloaded directly to your customers device • Your fans share your promos on Facebook, Twitter and email! • Eliminates dealing with frustrating and spotty network connections • Your fans can download your promos over WIFI eliminating costly data charges • No costly app development • We'll send you your downloads report each month

Apps

Quarterly Readership

1,275,000 Cost Per Thousand Readers

$3.53 For Ad Rates Contact Jim Kirkwood [email protected] 949-395-0617

GET 5,000 FREE DOWNLOADS OF YOUR PDF PROMO NEW for 2015 for Full Page Advertisers - Distribute your PDF Promos on the SoCal App as a Special Issue free mobile download. Simply send us your 8.5" X 11" continuous pdf. The first 5,000 downloads are included FREE with your four-issue 2015 insertion in SoCal Magazine. After that, pay only 25¢ per download. No content? No problem... We will create a beautiful, promotional piece for you. Your digital content resides directly on your customer's device. No dealing with spotty network connections, no costly data charges, no expensive app development.

Your fans will love sharing your mobile promos on their Facebook timeline, Twitter feed and email.

Liberate Your Customers from the Cellular Network. They Will Love You For It! No Costly App Development - No Network Connection - No Mobile Web Post Your Offers, Fliers, Press Releases and Brochures on the SoCal App • Your PDF message downloads directly to your customer's device • No costly app development or mobile web needed • Push Notification alerts automatically sent • Your Fans share your media on Facebook & Twitter

Mobile is where your guests are consuming and acting on content. How can you reach your customers on mobile without costly app development or dealing with spotty network connections? Distribute what you already have - Your PDF's and brochures! Simply send us your continuous PDF exported in 8.5" X 11". Don't have any prepared content? No worries. We will create it for you. Once it's published we will send out a Push Notification alerting the SoCal mobile community your content is live and ready to download.

Monthly Hosting Rates per Campaign

1 Campaign 2 to 4 Campaigns More than 4 Campaigns

$105 $75 per Campaign $50 per Campaign

D own load P ack age Ra te s

1 - 100 Downloads 101 - 500 Downloads Over 500 Downloads

30¢ per Download 25¢ per Download 20¢ per Download

1,000's of Brochures Are Being Downloaded Every Month Don't Delay - Get Your Brand Message on Mobile Today!

Take Your Small Business to New Heights with Sponsored Content Let Your Fans Share Your Sponsored Content on Facebook & Twitter

In SoCal Print & Digital Editions

On the SoCal App as a Special Issue

See previous page for download packages

Meet Some of Our Clients!

®

For Immediate Release Contact: Jim Kirkwood [email protected] 949-395-0617

SoCalSoCal Winter 2013Showcased Issue Featured Magazine on Readr with Readr is theon AppReadr Stores Hottest Newsstand Banner DigitalDigital Newsstand

San Clemente, Ca - February 19, 2013 - SoCal Magazine announced today that the digital version is being showcased in the Travel section of Readr - the App Stores hottest Digital Newsstand for the iPad. The SoCal premium banner will be included with America's top Travel magazines within a horizontal image crawler. "We were ecstatic when Joanna from the Readr marketing department contacted us with this opportunity. Readr is introducing SoCal to millions of new readers all over the world. Showcasing SoCal is a tribute to our talented editorial and production team." states Jim Kirkwood, Publisher "Readr is dedicated to promoting great magazines like SoCal that we believe offer our readers superior content." states Joanna Kaczmarek, PixelMags MediaLAB, Inc., established in 1991, publishes SoCal Magazine print and digital editions, WelcometoSoCal.com, GoingtoCalfornia.com, SoCal Mobile and Walkee iGuide to Disneyland, MouseConnect, Disney Dining and Tripulator iPhone apps.

For Immediate Release Contact: Jim Kirkwood [email protected] 949-395-0617

SoCal Magazine Goes LIVE for Digital Distribution on Amazon Kindle Fire

San Clemente, Ca - September 4, 2013 - SoCal Magazine announced that it has been approved for distribution and is now available for download on the Amazon Kindle Fire AppStore. "Millions of Amazon customers in 200 countries can now enjoy SoCal Magazine from their Android mobile devices and Kindle Fires through the Amazon AppStore. We continue to explore new digital distribution opportunities that add branding value for our advertising partners," states Jim Kirkwood, Publisher of SoCal Magazine. "We are thrilled to expand our reach of our global app distribution. As we increase our distribution to customers around the world, we make it easy for them to enjoy their Amazon apps on Kindle Fire and any Android device. What's more, as customers explore our new app selections, we think they will find features such as our Free App of the Day, along with personalized recommendations, very helpful," said Mike George, Vice President of Apps, Amazon. MediaLAB, Inc., established in 1991, publishes SoCal Magazine print and digital editions, WelcometoSoCal.com, GoingtoCalfornia.com, SoCal Mobile as well as Walkee iGuide to Disneyland, MouseConnect, Disney Dining and Tripulator iPhone apps.

SoCal Summer 2013 Issue Featured with Banner on Readr Digital Newsstand

SoCal Spring 2014 Issue Placed on Apple's Coveted "What's Hot" List

SoCal Summer 2014 Issue Reaches TOP 25

SoCal Summer 2014 Issue Featured on Readr Digital Newsstand

Testimonials! Don't Take Our Word For It. Read What Others Are Saying Grace Altamirano, FD Supervisor, Radisson Hotel, Newport Beach "I’m writing to you from the Radisson Hotel in Newport Beach. I just received your new magazine today, it’s awesome. It’s a great help for us at the front desk. My favorite part of the magazine was all the maps! Keep up the good work, it’s appreciated!" Corliss Di Caprio, John Wayne Aiport, Public Affairs "The John Wayne Airport staff is very pleased with your magazine’s new look. The maps are so very helpful and with all the information and coupons, it is a great deal for the traveling public. Delivery is very prompt when we run out. A big “thank you”. We are glad to have your magazine and hope our relationship last for many years." Patrick Hynes, Concierge, The Balboa Bay Club & Resort "Since its inception I have found WELCOME to Southern California Magazine of tremendous value to our hotel guests and travelers. They find the clear, easy-to-read maps very useful and especially like the “close-up” walking map of the Disneyland Resort and the locations of all the beaches in our beautiful part of the world. Golfers appreciate the detailed descriptions in your Golf Directory and families enjoy the up-to-the-minute listing of currents attractions and events. The colorful graphics and printing is of the highest quality." Tom Tobey, Waterfront Hilton, Huntington Beach "I'm very complimentary of the magazine's new look. I hand it out all the time, as does my assistant concierge. There might be a possibility we could place WELCOME to SoCal in our rooms." Lance Enos, Manager, Extended Stay America - John Wayne Airport "Our guests love having the WELCOME magazine to check out events in the area. I know they enjoy the easy to read format and the colorful advertisments throughout every issue. Please continue to supply us each and every new issue! Thank you!" Carrie Driscoll, Radisson Newport Beach "We rely on WELCOME to help and inform our guests. It is a very useful magazine with lots of colorful articles and great maps, I really love the new maps!" Betty Galzen, Marriott in Fashion Island. "I hand it out the new WELCOME frequently to our guests. I am extremely complimentary of your new format and spend a lot of time reading through it. Can we receive more copies..."

OC Visitors Spend Big Bucks

8 billion 3.9 Nights 4.2 Persons $346.00 82% 18% $95,000 39% 55%

8

SoCal Media Audience Demographics

Source: WebTrends

ANAHEIM POP Newsvends around the Disneyland Resort District Annabella Alamo Inn Anaheim Hilton Anaheim Courtesy Anaheim Inn Anaheim International Anaheim Marriott Anaheim Plaza Anaheim Sheraton Anaheim Resort RV Park Astoria Inn & Suites Ayres Hotel Best Value Inn & Suites Best Western Courtesy Best Western Anaheimer Inn Budget Inn Candy Cane Carousel Inn Carriage Inn Cavalier Inn & Suites Clarion Hotel Comfort Inn & Suites Comfort Inn Beach Blvd Convention Center Inn Country Club Inn Coastal Anaheim Inn Crazy 8 Motel Crown Sterling Suites Crystal Suites Dolphin Cove Resort Days Inn Days Inn Days Inn Desert Palms at Disneyland Desert Palms Del Sol Inn Disneyland Hotel Paradise Pier Embassy Suites Harbor Blvd Econo Lodge La Palma Ave Econo Lodge at the Park Economy Inn Extended Stay Grand Californian Hotel

Hacienda Inn & Suites Hampton Inn & Suites Hampton Inn Hawthorne Suites Hilton Suites Holiday Inn Anaheim Holiday Inn at the Park Holiday Inn Hotel & Suites Holiday Inn Express Howard Johnsons Hyatt Regency Alacante Islander Inn & Suites Mariott Convention Way Maingate Travel Lodge Pacific Sight Seeing - Fairfield Inn Marriott Parkside Inn & Suites Park Place Inn Park Vue Inn Pavilions Best Western Peacock Suites Portfolio Inn Quality Inn & Suites Raffles Inn & Suites Radisson Hotel Maingate Ramada Limited Harbor Blvd Ramada Maingate Ramada Inn Ramada Limited Red Roof Inn Ramada Inn Katella Ramada Limited Saga Inn Stardust Hotel Staybridge Suites

BUENA PARK Best Western Best Western Buena Park Inn Best Western Cypress Inn Best Western Cypress Best Inn & Suites Buena Park Hotel Buena Park Motor Inn Colony Inn Courtyard by Marriott Cypress Suites Day Stop Inn Econo Lodge Embassy Suites Fairfield Inn Golden State Inn & Suites Hampton Inn Hometown Inn Homestead Studio & Suites Holiday Inn Howard Johnsons Inn at Buena Park Motel 6 Motel 6 Motel 6 Palm Inn Plaza Inn Radisson Resort Knott’s Berry Farm Ramada Red Roof Inn Super 8 Motel Travelodge Beuan Park Woodfin Inn

Stovelles Inn Super 8 Disneyland Drive Super 8 Townplace Marriott Travel Lodge Travel Lodge Maingate Trobicana Hotel

COSTA MESA

Vacation Village Vagabond Inn Executive Village Lodge

Holiday Inn Bristol Plaza Holiday Inn Costa Mesa Hilton Costa Mesa La Quinta Inn

Coast Anaheim Hotel Zabys Motor Lodge

Best Western Angels Inn Best Western Inn Mesa Hotel Courtyard Marriott Comfort Inn Holiday Inn Express

Motel 6 Mariott Courtyard Marriott Suites Costa Mesa

ANAHEIM

Ramada Limited Saga Inn Stardust Hotel Staybridge Suites Stovelles Inn Super 8 Disneyland Drive Super 8 Townplace Marriott Travel Lodge Travel Lodge Maingate Trobicana Hotel Vacation Village Vagabond Inn Executive Village Lodge Coast Anaheim Hotel Zabys Motor Lodge

BUENA PARK

Best Western Best Western Buena Park Inn Best Western Cypress Inn Best Western Cypress Best Inn & Suites Buena Park Hotel Buena Park Motor Inn Colony Inn Courtyard by Marriott Cypress Suites Day Stop Inn Econo Lodge Embassy Suites Fairfield Inn Golden State Inn & Suites Hampton Inn Hometown Inn Homestead Studio & Suites Holiday Inn Howard Johnsons Inn at Buena Park Motel 6 Motel 6 Motel 6 Palm Inn Plaza Inn Radisson Resort Knott’s Berry Farm Ramada Red Roof Inn Super 8 Motel Travelodge Beuan Park Woodfin Inn

COSTA MESA

John Wayne Airport Information Desks Best Western Angels Inn Best Western Inn Mesa Hotel Courtyard Marriott Comfort Inn Holiday Inn Express Holiday Inn Bristol Plaza Holiday Inn Costa Mesa Hilton Costa Mesa La Quinta Inn Motel 6 Mariott Courtyard Marriott Suites Costa Mesa

Ramada Limited Regency Inn Residence Inn Sea Lark Motel Super 8 Motel The Inn at Costa Mesa Travel Lodge Hacienda Inn Travel Lodge OC Airport Westin South Coast Plaza Vagabond Inn

DANA POINT

Ritz Carlton Best Western Marina Inn Best Western Dana Point Inn Dana Point Inn Dana Villa Motel Double Tree Marriott Laguna Cliff Resort Holiday Inn Express St. Regis Resort

FULLERTON

Comfort Inn Four Points Hotel Sheraton Fullerton Plaza Inn Radisson Hotel Willow Tree Lodge

GARDEN GROVE

Best Western Plaza International Candlewood Suites Guesthouse Inn & Suites Hampton Suites Hilton Garden Inn Marriott Suites Radisson Ramada Inn

HUNTINGTON BEACH

Ramada Limited Harbor Blvd Best Western Huntington Beach Best Western Regency Inn Comfort Inn Hilton Waterfront Beach Resort Huntington Beach RV Park Holiday Inn HB Howard Johnsons HB Huntington Harbor Inn Huntington Suites Hyatt Resort La Quinta Inn Marriott Courtyard Quality Inn Huntington Beach Residence Inn

IRVINE

Atrium Hotel Amtrak Station Embassy Suites Crown Plaza Hilton Irvine Homestead Studio Suites Hyatt Hotel & Resort Residence Inn Marriott

LAGUNA BEACH

Aliso Creek Inn Best Western Laguna Reef Inn Best Inn By the Sea Inn Holiday Inn Laguna Beach Inn at Laguna Beach Laguna Brisas Spa Hotel Montage Resort Hotel Sun & Sand Hotel Surf & Sands Hotel Vacation Village

LONG BEACH

Courtyard Marriott Hilton Long Beach Hyatt Hotel & Resort Renaissance Long Beach Hotel Travelodge Wesitn Long Beach Vagabond

NEWPORT BEACH

Airport Garden Inn Balboa Bay Club Balboa Inn on the Sands Bay Shore Inn Dorymans Inn Four Seasons Hotel Holiday Inn Suites Hyatt Newporter Resort John Wayne Airport Information Desks La Meridian Newport Beach Marriott Suites Newport Beach Channel Inn Newport Beach Inn Newport Beach Marriott Newport Beach Sheraton Newport Classic Inn Radisson Plaza OC Airport Radisson Roadway Inn Newport Beach The Sutton Place

ORANGE, BREA, TUSTIN Embassy Suites Hilton Suites Best Value Inn & Suites Hawthorne Suites Days Inn Doubletree Orangewood RV Park Orange Garden Inn Sky Palms International Travelodge

SAN CLEMENTE

Capistrano Beach Suites Capistrano Seaside Days Inn Holiday Inn San Clemente Inn Quality Suites Rivera Resort Surfside

SoCal 2015 Material Specs & Closings Contact us at [email protected] or call 949-395-0617

Space Space

Material Material

Winter Issue

12/5

12/12

1/2

Spring Issue

3/6

3/13

4/2

Summer Issue

6/5

6/12

7/2

Fall Issue

9/4

9/11

10/6

Material Specs Full Page

Non Bleed: 7 3/8 w x 9 3/4 h Bleed Trim: 8 3/8 w x 10 7/8 h Bleed: 8 7/8 w x 11 3/8 h

Double Truck

Non Bleed: 4 7/8 w x 9 3/4 h Bleed Trim: 17 w x 10 7/8 h Bleed: 17 1/2 w x 11 3/8 h

1/2 Horizontal

Non Bleed: 7 3/8 w x 4 13/16 h

1/2 Vertical

Non Bleed: 3 1/2 w x 9 13/16 h

1/3 Square

Non Bleed: 4 13/16 w x 4 13/16 h

1/3 Vertical

Non Bleed: 2 1/4 w x 9 13/16 h

1/4 Square

Non Bleed: 3 1/2 w x 4 13/16 h

Full Page

2/3 Vertical

Double Truck

1/3 Vert

1/3 Square

1/2 Horztl

Release Release

SPECIFICATIONS Preferred format for four-color advertisement is hi-res Adobe Acrobat PDF or PDF-X/1a file format (version 8.0 compatible) with all fonts and images embedded. Embedded images must be a minimum of 266 ppi (pixels per inch). Color images must be CMYK. Postscript Type 1 fonts are strongly preferred. Outlining fonts is acceptable as well. Files 10 megs or under can be emailed. For files over 10 megs please use a file sharing site.

COVERS Inside Front, Inside back and back covers add 15%. Covers are typically booked, please inquire as to current availability.

BLEEDS No Charge

PREMIUM PLACEMENT Guaranteed Position 10%

CONTRACT POLICIES Complete agreement and copy policy outlined in MediaLAB, Inc. Advertising Agreement. All ad material is subject to publisher approval.

CANCELLATION Insertions based on discounted promotional rates, covers and premium positioning are “non-cancelable.” Unless otherwise provided, written cancellation notice will be accepted if postmarked at least 60 days prior to the next issue cover date.

TERMS Payment is due in full with order except with prior credit approval. Credit accounts are due and payable upon proof of publication and issue billing. Accounts become past due after 30 days of billing date. No commissions or discounts are permitted on past due accounts. After 45 days past due, 1.5% per month per month will be assessed on any unpaid balance. Accounts that remain unpaid after space deadline will be charged the current "open" rate in the new issue. PRODUCTION CHARGES Display ads requiring changes or updates will be billed at an hourly rate. Please inquire as to current billing rates. CONTACT [email protected]