We’ve got Seattle covered with our neighborhood newspapers.
Pacific Publishing Company, Inc. www.PacificPublishingCompany.com
Pacific Publishing Company, Inc: Queen Anne News & Magnolia News, North Seattle Herald-Outlook, Capitol Hill Times, South Seattle Beacon, Madison Park Times, City Living
Pacific Publishing Community Circulation We’ve Got Seattle Covered Newspapers Circulation We’ve Got Seattle Covered!
98125
98133 N 100th
NW 100th
NE 100th
Northgate
98117
NE 60th
98103 Wallingford
Magnolia
98105 UniversityLaurelhurst District
Denny Way
Broadway
121
98irginia St 1
10 98Spri ng St
PUGET SOUND98104Dearborn
98134
98116 SW Hudson
Seward Park 32nd Ave S
1st Ave
AY
RW
E AT
Rainier Beach S 100th
1st Ave S
98168
I5
43rd Ave
98106
98126
W
26th Ave SW
Georgetown
H
IS AM
98146
Mercer Island
S Charleston
W
39th Ave SW
Columbia City
100th
SW 100th
Leschi
98144
Beacon Hill
DU
98136
98122 E Yesler Way
12th Ave S
I5
Harbor Island
First Hill
Mt Baker
4th Ave S
City Living Citywide delivery to North Seattle, Capitol Hill, and South Seattle exclusively on the 2nd & 4th weeks (also inserted into Queen Anne & Magnolia newspapers). Circulation: 30,000
LAKE WASHINGTON
E Denny Way
98118
98109
Madison Park
98112
98119
Capitol Hill
98102
Madison Park Times Mailed monthly for first Wednesday delivery, covering affluent Gold Coast of Seattle. Circulation: 6,200 (5,300 direct mailed)
LAKE UNION
23rd Ave E
Fremont Queen Anne
Melrose
98199
V
DELIVERED TO ZONE 1 & 2
1st Ave NE
98107
Queen Anne Ave N
ZONE 3
South Seattle Beacon Delivered to the diverse neighborhoods in South Seattle, on odd weeks of the month. Circulation: 6,000
Ravenna
Greenlake 3rd Ave NW
Capitol Hill Times Covering the hill’s vibrant neighborhood on odd weeks of the month. Circulation: 5,000
98115
I5
NW 65th
20th Ave W
ZONE 2
North Seattle HeraldOutlook Covering North Seattle on odd weeks of the month. Circulation: 6,500
35th Ave NE
98177
98108
Queen Anne News & Magnolia News Weekly covering affluent Queen Anne & Magnolia. Circulation: 12,000
1st Ave NW
ZONE 1
Effective May 2010
Ra in
ier
S
98178
Pacific Publishing Company, Inc: Queen Anne News & Magnolia News, North Seattle Herald-Outlook, Capitol Hill Times, South Seattle Beacon, Madison Park Times, City Living
Retail Display Rates We’ve Got Seattle Covered Effective January 2011
Retail rates are net (non-commissionable.) Advertising is payable in advance unless the advertiser has established an advertising agreement with Pacific Publishing Inc.
Retail Display Rates (SAU) Zone 1: Weekly: Queen Anne News & Magnolia News Zone 2: 1st, 3rd & 5th Weeks: North Seattle Herald Outlook, Capitol Hill Times, South Seattle Beacon Zone 3: 1st Week Only: Madison Park Times
Open: 4x: / $2,500 8x: / $5,000 12x: / $10,000 26x: / $20,000 52x: / $30,000 Non-Profit:
1 zone $32.00 $18.00 $16.00 $14.00 $12.00 $10.00
2 zone $38.00 $24.00 $22.00 $20.00 $18.00 $16.00
3 zones $44.00 $30.00 $28.00 $26.00 $24.00 $22.00
$16.00
$22.00
$28.00
Frequency and dollar volume pricing requires signing of annual advertising frequency or dollar volume agreement.
Mechanical Info Page Size: 5 col x 16 in 1 column 2 column 3 column 4 column 5 column
2.03 in 4.25 in 6.40 in 8.58 in 10.75 in
Color: Spot $10/in $100 max Full $30/in $300 max
Front Page Premium Position 2 (4.25”) columns x 4 inches includes full color First Paper: $376 Each Additional Paper: $95 Minimum buy: Four consecutive weeks. Based on availability.
Anniversary Bonus Annual contract advertisers spending at least $1,000 may receive a full page ad to celebrate their business anniversary for just $499.
Inserts Frequency Open 4x / $2,500 8x / $5,000 12x / $10,000 24x / $20,000 52x / $30,000
Per Thousand $65.00 $62.00 $59.00 $56.00 $53.00 $50.00
Inserts must be folded to 8.5” x 11”. Add $10 per thousand for: Zoning, partial circulation, non 8.5” x 11” sizes, slick stock or more than 12 pages. Deliver inserts to Pacific Publishing Company, 636 Alaska St., Seattle, WA 98108, by noon Friday prior to date of publication.
Cash in Advance Earns a 10% discount on all advertising.
Add $10 per thousand for Madison Park Times (direct mailed). Minimum inserting charge: $300.
Deadline is Thursday 4pm before the next Wednesday publication date for South Seattle Beacon, Queen Anne News & Magnolia News ,Capitol Hill Times and North Seattle Herald Outlook. The deadline is the 20th of each month for the monthly Madison Park Times. Contact your representative for Holiday deadlines. Pacific Publishing Company, Inc: Queen Anne News & Magnolia News, North Seattle Herald-Outlook, Capitol Hill Times, South Seattle Beacon, Madison Park Times, City Living
Classified Rates We’ve Got Seattle Covered Effective January 2011 Classifieds rates are net (non-commissionable.) Advertising is payable in advance unless the advertiser has established an advertising agreement with Pacific Publishing Inc.
Deadlines
Classified Display Rates 1x: 4x:
$28.00 $18.00
13x: 26x:
$15.00 $13.00
52x:
$10.00
Display Rates in to Additional Papers 1-2x: $15.00 6-12x: $10.00 Non-Profit: $16, pickup $15/wk
Prior to Wednesday Publications Display/Legals ads: Friday 5pm Line Ads: Monday, 12pm Holiday Deadlines: Contact your representative
Legal Advertising s¬.OTICE¬TO¬#REDITORS¬ s¬3UMMONS¬"Y¬0UBLICATION ¬ s¬.OTICE¬OF¬4RUSTEES¬3ALE ¬¬ inch first pub, $5.22/inch second pub. Legal Advertising Deadline: Friday 5pm
Garage Sales (per week) 1-2x: $15.00 6-12x: $10.00 Non-Profit: $16, pickup $15/wk Your Garage/Yard Sale ad runs in weekly editions with unlimited amount of words.
Line Ads $12.50 for 3 lines
Area Wide Rates
Each additional line: $4.00 Pickup additional: $3.00 Items under $15.00 - FREE
1x: $46.00 5x-13x: $40.25 26-25x: $32.81
Marketplace Real Estate & Rentals (per month) 1 Paper: $47.25 2 Paper: $94.50
3 Paper: $141.75 4 Paper: $189.00
5 Paper: $236.25
Recruitment (per month) 1 Paper: $13.00 2 Paper: $25.00
3 Paper: $37.00 4 Paper: $49.00
5 Paper: $61.00
Mechanical Info Page Size: 5 col x 16 in 1 column 2 column 3 column 4 column 5 column 6 column 7 column
1.3125 in 2.8125 in 4.3125 in 5.8125 in 7.3125 in 8.8125 in 10.3125 in
Service Directory 1-3x: 4-13x:
$46.00 $40.25
14-25x: $38.50 26x: $35.00
52x:
$32.81
For more information contact your Sales Representative today.
Deadline is Monday 12pm before the next Wednesday publication date for weekly South Seattle Beacon, Queen Anne News & Magnolia News ,Capitol Hill Times. Tuesday 12pm for Friday publication date for weekly North Seattle Herald Outlook. The 25th of each month for the monthly Madison Park Times. Pacific Publishing Company, Inc: Queen Anne News & Magnolia News, North Seattle Herald-Outlook, Capitol Hill Times, South Seattle Beacon, Madison Park Times, City Living
Distribution & Demographics We’ve Got Seattle Covered Effective January 2011
Circulation & Zip Code Coverage 2010 Paper
Zip Codes
Queen Anne News & Magnolia News North Seattle Herald Outlook
1st Week
98109, 98119, 98121, 98199 98103, 98105, 98107, 98115, 98117, 98125, 98133
Capitol Hill Times
98101, 98102, 98104, 98108, 98112, 98122
South Seattle Beacon
98108, 98118, 98122, 98134, 98144, 98178
Madison Park Times
98112, 98122, 98144
Lifestyle Edition
Weekly
Weekly
12,000
12,000
Bi-Weekly
Bi-Weekly
6,500
6,500
Bi-Weekly
Bi-Weekly
5,000
5,000
Bi-Weekly
Bi-Weekly
6,000
6,000
Monthly
6,200 Total
City Living
Remaining Weeks
98103, 98105, 98107, 98108, 98115, 98117, 98125, 98133, 98101, 98102, 98104, 98112, 98103, 98109, 98119, 98121, 98199, 98122, 98108, 98118, 98122, 98134, 98144, 98178
35,700
29,500
Total: 29,500 2nd & 4th Weeks of Month
Reader Demographics* Reader Demographics Average Age 25-45.....32% 45-65.....52% 65+........16% Own Home.....83% Bachelor’s Degree or Higher.......58% Average Family Size..........4 Children at Home........37% Average Income............... $115, 260 Married...........72% Female............ 71%
Newspaper Readership The following catergories are always or frequently read: Classifieds ads......40% Retail ads..............55% Inserts...................47% s¬¬¬PEOPLE¬IN¬THE¬(OUSEHOLD¬READ¬A¬COPY¬OF¬THE¬¬ newspaper. s¬¬4HE¬NEWSPAPER¬IS¬KEPT¬AN¬AVERAGE¬OF¬¬DAYS Web Use 35% of readers visit our newspaper’s web sites.
*2009 Pulse Newspaper Reader Survey
Pacific Publishing Company, Inc: Queen Anne News & Magnolia News, North Seattle Herald-Outlook, Capitol Hill Times, South Seattle Beacon, Madison Park Times, City Living
Why our Neighborhood Newspapers make sense: 1. Exceptionally high readership 2. Great demographics 3. Seattle distribution from North Seattle through South Seattle 4. Flexibility to target specific neighborhood markets 5. Affordable rates 6. Strong Real Estate Section 7. Strong Classifieds
Production Information PHOTOS & ARTWORK Scanned or Digital Photos should be 300 DPI adjusted for 20% dot gain on-press in grayscale format, saved as a TIFF or JPEG Artwork should be 300 DPI in bitmap, grayscale or CMYK format saved as a TIFF or EPS. We accept 100Meg or 250Meg zip disks in Mac or PC format, or CDs
Partner Newspapers
ELECTRONIC FORMATS Macintosh files accepted in: PDF, JPEG, TIFF or EPS Creative Suite 2 or below * If sending native files, please include fonts and all linked files. * We can not accept Publisher or Quark files.
LINESCREEN: 85 ANGLE: 45
Send ads to:
[email protected]
Expand your reach into additional communities by advertising in our partner newspapers, too. It’s simple; place your order through us for one easy buy! We represent newspapers that reach the Northwest Russian, Hispanic & Vietnamese communities, diverse Seattle & King Conty communities with limited resources and Kitsap County, South and East King county, Pierce county, San Juan county, Island county, Snohomish county community papers. The Fine Print Cancellations of advertisements must be received by 2pm, three working days before publication. Any cancellations after this time will be charged at full price of scheduled ad. All advertising cancelled after the deadline for publication will be removed from the issue (if possible) but the advertiser remains liable for full payment of the ad. Advertising Policies Ads will be accepted during business hours Monday through Friday 8am until 5pm. No ad material will be returned unless specific instructions are made at the time of ad placement. The advertising manager reserves the right to reject any copy deemed unacceptable for publication. Advertising that resembles editorial material must be clearly labeled “Paid Advertisement”. Pacific Publishing Company will make every reasonable effort to see that advertising is published as accepted and that preprinted inserts are distributed as ordered. Pacific Publishing Company will not be responsible for any consequential damages with failure to do so. Advertisers and agencies forwarding insertion orders which contain incorrect rates or conditions are advised that the advertising will be inserted and charged in accordance with the rates and regulations stated in the rate card and the advertising contract. The advertiser or agency agrees to assume all responsibilty and liability for the content (including text representations, illustrations and copyrights) of the advertisements placed in the newspaper. Errors & Adjustments Pacific Publishing Company will be responsible for errors in advertisements only when the error was deemed to be the newspaper’s responsibility. The newspaper will not consider adjustment of payment for any ad involving typos or erroneous insertion unless notice is given within ten days of the first monthly statement. Pacific Publishing Company will not be responsible for more than one incorrect insertion of any ad. Pacific Publishing Company, Inc: Queen Anne News & Magnolia News, North Seattle Herald-Outlook, Capitol Hill Times, South Seattle Beacon, Madison Park Times, City Living
We’ve Got Seattle Covered With City Living Effective January 2011
Retail rates are net (non-commissionable.) Advertising is payable in advance unless the advertiser has established an advertising agreement with Pacific Publishing Inc.
City Living
g
City Livin
DEADLINE 1st & 3rd Thursdays 1pm
Twice a Month Upscale Newspaper Editions of the Queen Anne & Magnolia News, Capitol Hill Times, North Seattle Herald-Outlook & South Seattle Beacon
s ,OCAL&EATURES%XPLORING-AJOR4HEMES SUCHAS Health & Wellness, Home & Garden and Seniors & Boomers.
s $ELIVEREDTO!FmUENT.EIGHBORHOODS s $EDICATED2EADERSHIP
FRONT PAGE 2 Full Color Ads
s Award Winning Writers & Photographers
(4 week minimum)
$375
$575
Distributed Citywide: 29,500 copies
2.5”x8”
North Seattle, Queen Anne, Magnolia, Capitol Hill, Belltown & South Seattle
8”x4”
In homes 2nd & 4th Wednesdays FULL PAGE
Full Spot
1/2 PAGE
1/4 PAGE
OPEN: $1760 4x: $1406 8x: $1232 12x: $1036 24x: $880
OPEN: $1040 4x: $832 8x: $728 12x: $624 24x: $520
OPEN: $560 4x: $448 8x: $392 12x: $336 24x: $280
10.75”x16”
V: 5.25”x16” H: 10.75”x8”
5.25”x8”
$250 $100
$150 $75
$125 $65
1/8 PAGE OPEN: $300 4x: $240 8x: $210 12x: $180 24x: $150
V: 2.5”x8” H: 5.25”x4”
$100 $50
1/16 PAGE OPEN: $160 4x: $128 8x: $112 12x: $96 24x: $80
V: 2.5”x4” H: 5.25”x2”
$75 $40
Pacific Publishing Company, Inc: Queen Anne News & Magnolia News, North Seattle Herald-Outlook, Capitol Hill Times, South Seattle Beacon, Madison Park Times, City Living
2011 Special Publications We’ve Got Seattle Covered Effective January 2011
FEBRUARY
16
Irish Festival Program Book Ad deadline 2/4 2 p.m.
23
Capitol Hill Chamber of Commerce Walking Map Ad deadline 2/7 4 p.m.
MARCH
16
Auto Maintenance & Repair Guide Ad deadline 3/7 4 p.m.
30
Greenwood-Phinney Chamber Of Commerce Map Ad deadline 3/4 12 p.m.
APRIL
27
Wise Second Hand Shoppers Guide Ad deadline 4/15 12 p.m.
MAY
25
Seattle Neighborhood Annual Manual Ad deadline 5/2 12 p.m.
JULY
20
Ballard Seafood Fest (in-paper) Ad deadline 7/14 4 p.m.
27
Magnolia Summerfest Guide (in-paper) Ad deadline 7/21 4 p.m.
AUGUST
10
Wise Second Hand Shoppers Guide Ad deadline 7/29 12 p.m.
24
Seattle Arts & Entertainment Preview Ad deadline 8/8 4 p.m.
SEPTEMBER 14
Italian Festival Program Guide Ad deadline 9/2 4 p.m.
OCTOBER
26
Auto Maintenance & Repair Guide Ad deadline 10/5 4 p.m.
NOVEMBER 9
Magnolia Holiday Open House (in-paper) Ad deadline 11/3 4 p.m.
23
Holiday Gift Guide Ad deadline 11/10 4 p.m.
DECEMBER
21
Holiday Greetings (Kids drawings) Ad deadline 12/16 4 p.m.
28
Rainier Chamber of Commerce Map Ad deadline 12/5
Pacific Publishing Company, Inc: Queen Anne News & Magnolia News, North Seattle Herald-Outlook, Capitol Hill Times, South Seattle Beacon, Madison Park Times, City Living
Pacific Publishing Company
City Living 2011
2011 City Living Special Sections We’ve Got Seattle Covered
SPECIAL EDITIONS
JANUARY
12 26
HEALTH & WELLNESS THE VALENTINES DAY ISSUE
FEBRUARY
9 23
CITY PETS HOME & GARDEN
MARCH
9 23
SENIORS & BOOMERS NORTHWEST DESTINATIONS
APRIL
13 27
HOME & GARDEN: EARTH DAY: THE GREEN ISSUE CITY KIDS
MAY
11 25
PERSONAL TECHNOLOGY NORTHWEST DESTINATIONS
JUNE
8 22
SENIORS & BOOMERS HOME & GARDEN
JULY
13 27
CITY KIDS HEALTH & WELLNESS
AUGUST
10 24
ANNUAL PROGRESS EDITION NORTHWEST DESTINATIONS
SEPTEMBER
14 28
SENIORS & BOOMERS HOME & GARDEN
OCTOBER
12 26
CITY PETS NORTHWEST DESTINATIONS
NOVEMBER
9 23
VETERANS DAY PERSONAL TECHNOLOGY
DECEMBER
14 28 28
SENIORS & BOOMERS LOOKING AHEAD TO 2012 DON’T DRINK & DRIVE
Effective January 2011
Pacific Publishing Company, Inc: Queen Anne News & Magnolia News, North Seattle Herald-Outlook, Capitol Hill Times, South Seattle Beacon, Madison Park Times, City Living
