BRAND SYNERGY
WE BELIEVE … that no detail is irrelevant. … that every decision
…reaffirms or denies what your brand stands for. …affects your brand value. …impacts your business growth.
… that a company’s brand is its biggest asset. Its offer should enhance it. Its culture should preserve it. Its people should represent it. Its customers should embrace it.
WHAT YOU HAVE INFRASTRUCTURE
POSITIONNING FRAMEWORK Perception is what defines the beginning of
WHAT YOU DO PRODUCTS & SERVICES
every relationship. What your brand stands for is the fondation of your brand synergy. Your brand can never be all things to all people, but it has to be the right thing for
HOW DO YOU DO IT APPROACH & PROCESS
the right people.
Where do you stand?
WHO YOU HAVE PEOPLE
WHY YOU DO IT PURPOSE, MISSION, CAUSE
TAKE A STAND. Be Strong, bold, unique, and most of all limpid.
BRAND SYNERGY
creating synergy
is about creating and adopting a common vision, which will inspire and guide behaviors and actions, unleash competitive advantage, enhance business performance and deliver exponential growth. It aligns and integrates all aspects of business operations to the brand promise. IDENTITY
CLARIFY. CREATE. COMMUNICATE. Define who you are. What you stand for. And what you are made of.
ORGANIZE. ENGAGE. EMBRACE. Talk the talk. Walk the walk. Commit to a singular idea – the one thing the brand can provide and deliver at each and every interaction and opportunity.
REACH. CONNECT. PROPEL.
MESSAGES
INTEGRATION
INTERACTIONS
Brand
image offer AMBASSADORS PERCEPTION MESSAGES environment
NEEDS
Create, establish and launch brand experience platforms that will give customers a reason to buy – and employees a reason to believe.
CONSUMER SEDUCTION
IDENTITY³ think • plan • talk
CLARIFY
A brand is not a logo, a tagline or an advertising campaign. It’s the “DNA” of your business.
The cornerstone of your growth.
CREATE
COMMUNICATE
• Brand - Positioning - Vision - Promise - Differentiation - Personality - Architecture
• Visual Identity - Logo / Colors & Typo / Imagery • Verbal Identity - Naming - USP - Message • Emotional Identity - Values / Experiences - Interaction
• • • • •
Marketing & Sales Tools Print & Interactive Media Advertising Internal Communications PR
INTEGRATION³ deliver
ORGANIZE
• • • • •
Sales Process Engineering Sales Process Refinement Channel Optimization Flow Management Execution Plan
ENGAGE
• Sales Force Training • Leadership Assessment and Coaching • Ambassador Training • Partners + Opinions Leaders
EMBRACE
• Brandwashing • Training Sessions • Training Materials
INTERACTION³ grow
REACH
CONNECT
PROPEL
• Market Penetration • Lead Generation • CRM Strategy & Implementation
• • • •
Launch Incentive Program Marketing Campaign Consumer Experience Management • Community Management • Events & Environment • Loyalty Program
• Growth Strategy • New Market Penetration • Opportunity Marketing • Business Development
BUILDING Relationships CLARIFY
CREATE
COMMUNICATE
EMBRACE
REACH
CONNECT
CLARIFY
COMMUNICATE
ORGANIZE
REACH
CONNECT
PROPEL
CREATE
THE PEACE OF MIND YOU NEED.
Bottom line
COMMUNICATE
CONNECT
MXI Security needed an complete overhaul. We redefined their complete brand development which included a clear messaging platform based on security, control and innovation. We also built their product brand architecture to simplify and clarify it. MXI Stealth products are now perceived and considered the leader in technology, innovation and security in portable media going head to head with their competition with a more accurate marketing strategy than their counterparts that use way more firepower and burn more budget than what they have. Bottom line: Effectiveness and clarity resulted in a acquisition from IMATION in 2011.
EMBRACE
Our mandate with Desjardins was to elaborate a Canada-Wide Lead Generation Strategy for their retail financing solution AccordD. Adopting a B2B approach was the first step of many that Desjardins took to fully integrate marketing and sales: clarifying its offer, business development initiatives, new sales channel development, etc. As a consequence of this shift, Desjardins Payment Solutions also opted in.
Angelcare, a Quebec based company with worldwide presence, is a brand that is flourishing in the baby product market. From packaging, to POS communications passing by targeted ads and offensives, Angelcare is engaging with new moms to offer them complete peace of mind with their full line-up of baby monitors. With many other products, such a their diaper disposal system (Diaper Genie) and its new litter disposal solution LitterLocker, Angelcare is leading the way through innovation on the Canadian entrepreneurial scene.
We are eau3. We create brand synergy. We combine the power of marketing strategy and channel-to-market know-how with unparalleled creativity. We don’t just do branding; we manage and implement brands from inception to customer retention, passing through the complete sales process.
4000 St-Ambroise :. 299 MONTRÉAL (québec) h4c 2c7
t+f :. 514 272 0303 www.eaucube.com
