SATURDAY, AUGUST 13, 2016
SHOLLENBERGER PARK PETALUMA, CA
SATURDAY, AUGUST 20, 2016 ST. MARY’S COLLEGE MORAGA, CA
SATURDAY, AUGUST 27, 2016 GOOGLE CAMPUS MOUNTAIN VIEW, CA
www.WalkForWishesBayArea.org www.SF.Wish.org Contact: Leah Laderas Malfatti Corporate Relations Manager
[email protected] | 415.402.2773 Francoise Monet Development Coordinator
[email protected] | 415.321.7382
WALK TO HELP MAKE LOCAL WISHES COME TRUE 2016 Sponsorship Opportunities
www.sf.wish.org
WALK TO HELP MAKE LOCAL WISHES COME TRUE Make-A-Wish Greater Bay Area’s 2016 Walk For Wishes is a community-wide celebration and effort to grant the wishes of local children. Families, friends, corporations, clubs and schools are invited to walk together and raise funds for children in the region facing life-threatening medical conditions. At the same time, Walk For Wishes will showcase the strong community investment of local businesses while providing optimal recognition opportunities and strategic alignment with one of the country’s most trusted charitable brands. with wish children, families and other enthusiastic supporters of Make-A-Wish at three different events: Petaluma on August 13th, Moraga on August 20th and Mountain View on August 27th. in the months leading up to Walk For Wishes to help grant more wishes to local children. your success with fellow walkers, wish families, sponsors and community members.
ABOUT MAKE-A-WISH GREATER BAY AREA
The mission of Make-A-Wish is to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1984, Make-A-Wish Greater Bay has granted more than 7,000 wishes. The Greater Bay Area chapter serves children who reside in the 17 counties between the California/ Oregon border down to Monterey, west of Interstate 5. We grant around 370 wishes annually. The most popular wish type is “I wish to go . . .” The average cost of a wish in the Greater Bay Area region is $10,000.
Aaliyah, 4 | Santa Rosa I wish to go to Hawaii
Hugo, 11 | San Jose I wish to go to the Wizarding World of Harry Potter
Madeline, 8 | San Rafael I wish to swim with dolphins
Jaime, 11 | Mountain View I wish to meet WWE superstar John Cena
www.sf.wish.org
BRAND ALIGNMENT AND IMPACT Sponsoring Walk For Wishes will not only impact the lives of local children, but it will also strategically align your company with one of the country’s top charitable brands.
Did you know? “Eighty-five percent (85%) of Americans have a more positive image of a company when they support a cause they care about.” - 2010 Cone Cause Evolution Study -
Sixty-seven percent (67%) of Americans believe it is no longer enough for corporations to simply give money to a good cause. Rather, companies need to integrate good causes into their dayto-day business.1 Further, 90 percent of Americans want companies to tell them the ways in which they support causes.2 Edelman 2009 Good Purpose Study 2 2010 Cone Cause Evolution Study 1
Make-A-Wish has been recognized in the following ways: Among the Top 10 Nonprofits in Brand Image - Cone, The Nonprofit Power Brand study 2009, U.S. 60 “strongest and most trusted” brands - American Brands Council Among Top 10 Nonprofits to which people are most likely to donate - 2010 Harris/EquiTrend® study, U.S.-
WHO DOESMAKE-A-WISH MAKE-A-WISH REACH? WHO DOES REACH?
7,000+ wish families from 17 counties from Monterey to the California/Oregon border served since our inception in 1984 650+ volunteers throughout the Greater Bay Area region 19,000+ Facebook fans and 24,000+ Twitter Followers
WHAT MARKETING AND&MEDIA INITIATIVES WILLWILL MAKE-AWHATADDITIONAL ADDITIONAL MARKETING MEDIA INITIATIVES WISH PURSUE PRIOR TO THE EVENT? MAKE-A-WISH PURSUE PRIOR TO THE EVENT?
Radio and print sponsorship to aid in event promotion Exposure via event websites and listings with over 12,000 monthly visitors
HOW WILL MY BRAND BE LEVERAGED LEADING UP TO THE EVENT? HOW WILL MY BRAND BE LEVERAGED LEADING UP TO THE EVENT?
Exposure through the media and marketing initiatives for the event (as they correspond to your sponsorship level)
Company name or logo will appear on the Walk For Wishes website: walkforwishesbayarea.org Company logo to appear on event emails distributed to all past participants
WHAT EXPOSURE WILL MY COMPANY RECEIVE AT THE EVENT?
WHAT EXPOSURE WILL MY COMPANY RECEIVE AT THE EVENT?
Your company name or logo will appear on T-shirts for walkers. Your support will be highlighted throughout the walking course, through social media followers via Facebook and Twitter and during the MC presentation at the Walk
YOU’RE IN GOOD COMPANY: Thanks to our 2015 sponsors!
www.sf.wish.org
The following sponsorship packages were designed to maximize recognition at every level of engagement. We would be happy to discuss custom package options with you as well in order to meet your community outreach goals. SPONSORSHIP LEVELS
SPONSORSHIP BENEFITS
PRESENTING
$25,000
FINISH LINE
$15,000
START LINE
$7,500
STATION
$5,000
BRONZE $2,000
Fundraising-only Corporate Team Package: Corporate teams that commit to raising a minimum of $2000 through individual fundraising will receive sponsorship benefits at the equivalent level. Ex. “Company A” commits to 20 walkers raising $100 each will receive $2,000 Bronze sponsorship benefits Registration for participants, including online fundraising url, breakfast & snacks at the event, and an event t-shirt
up to 100
up to 75
up to 35
up to 25
Company Name & Logo on Event Websites Company Name & Logo on Marketing Materials (eSave-the-date and any other advertising)
Company Name & Logo on Event Signage Company Name & Logo on Event T-Shirt Verbal Acknowledgements by Master of Ceremonies Personalized framed Wish Art and Story General Wish Acknowledgement Plaque Formal Check Presentation with Photographer Opportunity for a booth & to provide company logo item to participants “Presented by” company feature at Walk Expo (2 per walk)
Company name/logo at Start Line Company name/logo at Finish Line Company name/logo at Milestone Station (1k, 2k, 3k, 4k, or 5k) Opportunity to be joined by a Wish Child as your special guest to meet/walk with your company team Kick-off party with Make-A-Wish representative at your location of choice Advertisement in other MAW Internal Event of your choice: Croquet, Monterey Bay Gala, Wine & Wishes
Opportunity for company representative to participate in Opening & Closing Ceremonies
(1 per walk) (3 per walk)
up to 10
www.sf.wish.org
2016 SPONSORSHIP COMMITMENT FORM YES! I would like to help make wishes come true by sponsoring Walk For Wishes®. Please fill out the form entirely and return no later than June 3, 2016 for maximum benefits. Sponsor Name: Please print name exactly as you wish to be listed on promotional materials Contact Name: Address: Telephone: (
)
E-Mail:
Fax: (
)
Website: By providing this information, you agree to have your website linked to Make-A-Wish Greater Bay Area’s, if applicable.
SELECT WHICH WALK EVENT YOU WOULD LIKE TO PARTICIPATE IN:
□
Petaluma on August 13th
□ Moraga on August 20th
SELECT SPONSORSHIP
□ Mountain View on August 27th
METHOD OF PAYMENT
□ Presenting Sponsor ($25,000)* □ Finish Line Sponsor ($15,000)* □ Starting Line Sponsor ($7,500)* □ Station Sponsor ($5,000)* □ Bronze Sponsor ($2,000)* □ Employee team will walk and raise
Check (Please make check payable to
Make-A-Wish Greater Bay Area and mail to the address below)
Visa
MasterCard
AMEX
Discover
/ Exp. /
CSC***
Card number
Name as it appears on credit card
Signature
***Card Security Code (CSC) is the three or four digit number on the back of card
$______________ to receive equivalent sponsorship benefits. Funds must be raised by July 8th in order to receive full marketing benefits.
I, commit to Authorized signature
sponsorship level
on behalf of
Return completed forms via fax, mail or e-mail to: Leah Laderas Malfatti Make-A-Wish Greater Bay Area 55 Hawthorne Street, Suite 800 San Francisco, CA 94105 fax 415-982-0444
[email protected]
company/organization
on
date
Thank you for helping to Share the Power of a Wish®!
