International Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections Learn more at www.namm-musikmesse.ru
Visitor Promotion Plan NAMM Musikmesse Russia 15 – 18 September 2016 ECC «Sokolniki», Moscow, Russia
Organizers:
International Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections Learn more at www.namm-musikmesse.ru
What we do to make NAMM Musikmesse Russia your reliable partner and to guide you to the markets of Russia and the CIS?
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ANNUAL SUCCESSFUL GROWTH
Since the show`s inception in 2012, nearly 44, 204 people have attended NAMM Musikmesse Russia, where they were able to see the products from more than 660 companies from 25 countries. Annually interest in the fair increases as well as offers of an excellent growth potential to domestic and international companies to expand their market share in Russia and in the CIS. 16 000 14 000 12 000 10 000 8 000 6 000 4 000 2 000 0 Visitors 2012
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2013
2014
2015
HIGHLY TOPICAL FRINGE PROGRAMME
Working with industry experts, relevant associations, governmental organizations NAMM Musikmesse Russia makes an extensive program, including seminars, clinics, panel discussions, autograph sessions, diverse live concerts by local and international artists, festivals and shows, to attract thousands of industry specialists and end-consumers to the fair.
160 events in 2015 Landmark events in the industry First shows in Russia
Organizers:
International Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections Learn more at www.namm-musikmesse.ru
Extensive Advertising
A customized multi-media advertising campaign specially developed to attract all visitor target groups from Russia, the CIS and the Baltics: ♫ Wholesale companies / distributors ♫ Retailers / specialized stores ♫ Manufacturers of musical instruments, sheet music, and accessories ♫ Producers, event management agencies, concert and show organizers ♫ Rental companies ♫ Officials from ministries and institutions, departments of culture ♫ Heads of musical ensembles and institutions ♫ Composers, accompanists, conductors ♫ Professors in the higher and secondary music schools ♫ Professional musicians ♫ DJ-s ♫ Students in the higher and secondary music schools ♫ Amateur musicians
Organizers:
International Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections Learn more at www.namm-musikmesse.ru
Effective Tools within Multi-media Advertising Campaign •
Advertising in specialized and professional press Printed advertising in the Russian leading specialized and professional press and magazines on Music covers all 2016. It includes articles, press releases, news of the fair, interviews with the exhibitors, partners and advertising modules and layouts.
♫ Music Education: Music and Electronics, Music in School, Guide of Culture Managers, Da Capo al Fine, Who is who in Education and Culture (September 2015 – September 2016) ♫ Pavilion Classique: Musical Klondike, Hecho Mano, MusicuM, Gramophone, Opera + (September 2015 – September 2016) ♫ Music: InRock, Classic Rock, AudioFormat, St.Peterburg Musician, Muzon, Modern Drummer, Jazz.Ru (September 2015 – September 2016) •
Promotion via web sources Web banners, show news, press releases, and interviews with exhibitors and partners, active promotion of visitors’ registration for free etickets are distributed for the Russian leading specialized and professional web sites and topical life-style web sources throughout the 2016 to ensure wide and in-depth Internet coverage of the show.
♫ Large local and International Search Engines: Yandex Direct, Google AdWords, Mail.ru (September 2016) ♫ Top Internet-boards and entertaining show-business Internet-channels: KugaGo, Interesting in Moscow, 2do2go, 4banket, Event.market, tvkinoradio.ru, Russhow.Biz (September 2015 – September 2016) ♫ Top Musical Web sources: Musicforums, Musicube.org, Zvuki.Ru, DailyRock, Rocketsmusic, Jazz-parking, Muzbar, Dombra Player, Splayn, Baza.artistov (September 2015 – September 2016)
Organizers:
International Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections Learn more at www.namm-musikmesse.ru
♫ Top News channels: InterMedia, Lenta.ru, Show-room Ziogiorgio, vsemirnie novosti, Novye Izvestia, m-24 (September 2015 – September 2016, peak of activity: August – September 2016) •
Promotion in Social Media Groups and Channels Promotion in Social networks NAMM Musikmesse Russia has its page in such popular social networks like Facebook and Vk.com. In 2016 the fair’s presence on these platforms by publishing interesting and qualitative content and attracting more subscribers to the pages of the trade fair is planned to develop (September 2015 – September 2016, peak of activity: August – September 2016)
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E-Mailing / Newsletter News and information about the trade fair is sent to the target professional audience from our own constantly renewable and supplemented database. Our comprehensive database includes about 60 000 addresses in Russia and the CIS countries. Starting from May 2016, e-mailing to the target visitors is carried out monthly; starting from August 2016 weekly.
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Direct postal mailing Starting from April to August 2016 a direct postal mailing of invitation tickets to VIP database (4 150 contacts) goes on:
Buyers: whole sellers, distributors, retailers; Governmental institutions; Branch-related associations and unions; Directors of theaters, concert halls, entertainment centers, amusement parks, event locations Chambers of commerce and industry of the Russian Federation, the CIS and other countries Trade missions and other representatives of foreign countries in the Russian Federation
Organizers:
International Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections Learn more at www.namm-musikmesse.ru
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Distribution of printed materials Annually promo materials of the fair are designed and printed for distributing in Moscow and other major cities of Russia. In 2016: ♫ Posters - over 25,000 pcs ♫ Flyers/Invitations – over 200, 000 pcs
Places of distribution: Music shops, music academies and universities; music schools; conservatories; rehearsal studios; culture / nightclubs, concert halls; discotheques and other spaces and venues Invitation tickets and posters are also distributed by our Media partners as insertions into specialized printed editions and companies (exhibitors of the fair) among their clients and customers. •
Radio advertisement Advertising radio campaign includes promo demos, references in radio news, radio interviews with partners of business and concert programmes of the fair at prime time (morning and evening traffic) via popular radio stations in Moscow and other Russian metropolitan cities (September 2016). Radio stations: Nashe radio, Maximum, Megapolis FM, Rock FM, Europe Plus, Orpheus
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On-line Promotion Actual detailed information such as the latest news, exhibitor list & profile, supporting state and business authorities, fringe program and travel support can be found on our official local and international web sources: www.nammmusikmesse.ru, www.prolight-namm.ru, www.musikmesse.com, www.prolightsound.com, www.namm.org.
Organizers:
International Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections Learn more at www.namm-musikmesse.ru
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Outdoor Advertising ♫ Stickers in Moscow underground (15 August – 15 September 2016), ♫ Outdoor advertising panels in Moscow (01 September – 15 September),
♫ Advertising banners in Moscow park «Sokolniki» (11 September 2016 – 18 September 2016) ♫ Advertising constructions in City Day in Sokolniki park (3 September – 4 September 2016)
More Promotion & Services
♫ Advertising campaign of NAMM Musikmesse Russia Involves the advertising activities of Prolight + Sound NAMM Russia ♫ Cooperation with the ministries and departments of culture, education, with professional associations and with experts of the market in Russia and the CIS ♫ Projects’ presentation at the leading international trade shows in the USA, Germany, China and Russia ♫ VIP program for the most important Russian and CIS buyers ♫ Highly topical fringe programme, including educational events, concerts, contests, shows, master-classes for all target groups of the fair visitors
Organizers:
